This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It’s all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests a ...
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Brent Metcalfe Podcasts
Unlock financial clarity, confidence, and peace of mind with Metcalf Money Moment – the Podcast. Whether you’re preparing for retirement, navigating a business exit, or building generational wealth, our expert insights provide the clarity and confidence needed to achieve your financial goals. Hosted by Jeb Graham, Ethan Hutcheson, and Eric Wymore—seasoned financial professionals with a deep passion for empowering clients—this podcast brings decades of combined experience in wealth management ...
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Strategic Partnerships and Success in the Third Sector with Jenny Kitchen
25:58
25:58
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25:58How can agencies build trust and articulate value to excel in complex third-sector negotiations? Jenny Kitchen, the CEO of Yoyo Design, is with us today to explore the transformative journey of a digital agency evolving into a leader in the third sector. She explains how Yoyo Design strategically partnered with technology like Umbraco and collabora…
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Thriving in the B2B World Through Powerful Referral Expertise with Tom Poynter
31:27
31:27
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31:27What strategies can agencies implement to harness the power of referrals and retention for sustainable growth? Tom Poynter is a seasoned industry expert who has honed his skills at prestigious companies and is currently Managing Director at Keel. In this discussion, we get into the importance of niche specialization in the competitive landscape of …
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Ep 18 - Benefits of Naming a Corporate Trustee with Randy Kimmel
22:27
22:27
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22:27When it comes to navigating the complexities of trust administration, having the right team in place is essential. On this episode of Metcalf Money Moment, hosts Jeb, Ethan, and Eric welcome Randy Kimmel from BOK Financial Advisor Trust Services for an in-depth discussion about corporate trustees. Together, they cover everything from handling speci…
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Charting a Purposeful Path in Business Development with Becky Hipkiss
31:25
31:25
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31:25Are you ready to discover how aligning purpose-driven initiatives with business goals can elevate your marketing campaigns? Becky Hipkiss, the New Business Director at We Are Futures, joins us today as she shares her journey from client services to becoming a standout figure in business development. She opens up about her unique experiences, includ…
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Elevate Your Negotiation Game Using These 6 Principles with Saad a Saad
24:29
24:29
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24:29How can embracing friction in sales negotiations unlock more creative and effective deal-making strategies? Saad a Saad is a negotiation consultant with Corporate Visions and the author of In the Lead: Mastering Your Sales Negotiation. We explore the art of negotiation beyond mere price discussions in this episode, focusing on the nuances that diff…
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Ep 17 - Decoding Social Security for Retirement Planning
23:40
23:40
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23:40Wondering how to navigate the world of Social Security? Join financial advisors Jeb, Ethan and Eric as they tackle one of the most critical topics for retirees. This episode provides a clear overview of how Social Security works, from eligibility requirements and the Full Retirement Age to the often-overlooked spousal benefit. They offer valuable i…
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What Clients Actually Want: Shocking Insights From the Agency-Client Benchmark Report 2025 with Remeny Armitage
25:12
25:12
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25:12What are the surprising findings about client awareness of agency services, and how can agencies bridge this gap? In this episode, I sit down with Remeny Armitage once again, Founder of Brilliant and Human, to discuss the intricacies of client-agency relationships. Remeny's extensive research reveals a surprising gap: 40% of agencies acknowledge th…
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Unlocking Growth Through Innovative Business Models with Caroline Johnson
33:25
33:25
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33:25What are the critical steps for aligning leadership and embracing change to drive business transformation in the marketing industry? This week I sit down with Caroline Johnson, Co-Founder of The Business Model Company, to get an inside look at her groundbreaking approach to transforming business models in the global marketing services industry. Car…
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Ep 16 - Navigating Interest Rates and Home Loan Strategies With Jared Bahr
22:17
22:17
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22:17Are you feeling stuck between rising home prices and unpredictable interest rates? Do mortgage headlines leave you with more questions than answers? In this episode, hosts Jeb, Ethan, and Eric are joined by Jared Bahr of Arvest Bank to cut through the noise. He discusses the relationship between the federal funds rate and mortgage lending, the role…
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The Secrets of Success in Niche Marketing Revealed with Rob Dando
33:18
33:18
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33:18How did this marketing agency transform its approach to become a leading expert in the engineering and manufacturing sector during the pandemic? In this episode we’re welcoming Rob Dando, MD & Co-Founder of FINALLY Agency, to get insights from his fascinating journey that took him from web development to becoming a leading figure in niche marketing…
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How an Influencer Marketing Agency Can Guarantee Results with Jennifer Quigley-Jones, Part 1
27:12
27:12
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27:12How did a mere £500 and a unique perspective lead to a groundbreaking influencer marketing agency? In this first of two parts, we’re welcoming Jennifer Quigley-Jones, the founder and CEO of Digital Voices. She takes us through her incredible journey from working on refugee economic integration to establishing a thriving agency with just £500. We ex…
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Ep 15 - Executive Edge: Understanding Elite Employee Benefits
31:37
31:37
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31:37Ever wondered how top-tier professionals leverage their compensation to build lasting wealth? In this engaging episode of Metcalf Money Moment, hosts Jeb, Ethan, and Eric share decades of expertise to demystify elite employee benefits. They explore powerful tools such as deferred compensation, ESOPs, stock options, and HSAs, offering clear and prac…
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How Salesforge used AI to Grow to $3 Million ARR in Under a Year with Frank Sondors
28:54
28:54
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28:54What if you could scale your sales pipeline with minimal staff and maximum efficiency using AI? I sit down with tech sales expert Frank Sondors this week to explore how AI and lean teams are reshaping the B2B sales landscape. Frank, with his extensive background at Google and various B2B SaaS companies, shares his journey of building efficient sale…
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Secrets of Successful Upselling and Strong Client Relationships with Jon Peppiatt, Part 2
24:23
24:23
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24:23Could the evolving landscape of marketing procurement be the key to mastering the new frontier in sales? We’re welcoming back Jon Peppiatt today, former Chairman at BBH London, for the second of a two-part episode. We explore the intricacies of AI-enabled service delivery, plus innovative pricing models that align with both agency and client goals.…
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Ep 14 - Unlocking Business Growth with Brent Taylor’s Fractional CFO Expertise
23:22
23:22
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23:22Discover how to supercharge your business with expert financial strategies on this episode of Metcalf Money Moment! Hosts Jeb, Ethan, and Eric welcome Brent Taylor from KC CFO Services, who shares game-changing insights on fractional CFO services. Learn how to delegate effectively, plan for business growth, and navigate business exits with confiden…
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The 5 Steps to Immediately Increase Your Win Rates with Harry Kendlbacher
30:23
30:23
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30:23Get ready to learn the 5 transformative principles that can elevate your B2B sales performance to new heights! Harry Kendlbacher, CEO & Managing Partner of Global Performance Group, has a wealth of experience and innovative strategies to enhance B2B sales, especially in unpredictable economic climates. Together in this episode, we explore the nuanc…
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Harnessing the Extreme Power of B2B Event Management with Jade Howgrave-Graham and Lucy Francis
34:47
34:47
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34:47What strategies can still lead to fruitful in-person event outcomes in challenging economic times? I’m thrilled to have both Jade Howgrave-Graham and Lucy Francis from Lemon Lane join me to explore their impactful business in the B2B events industry. They tell us all about how their personal passions have uniquely shaped their professional journey,…
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Unlocking the Mysteries of Public Sector Procurement with Dan Cook
33:59
33:59
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33:59What powerful strategies can help suppliers break into the lucrative public sector market? Dan Cook, Director of Public Sector for digital product consultancy Red Badger, is here to give deep insights into public sector procurement. He provides a very unique perspective, showcased by his journey from being a buyer in the public sector to navigating…
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Ep 13 - The Business of Planning: Financial Strategies for Business Owners
30:01
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30:01Are you a small business owner wondering how to plan for retirement or what your business is really worth? Have you thought about your exit strategy—or what happens if something unexpected takes you out of the game? Whether you're just starting to think about retirement planning or already navigating the complexities of being a business owner, this…
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Mastering Supplier Relations Through Strategic Dialogue with Kelly Barner
30:57
30:57
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30:57How can procurement professionals transition from mere cost-cutting to becoming strategic partners that drive amazing business outcomes? Kelly Barner, Co-Founder and Head of Content and Operations at Art of Procurement, is here to talk all about strategic procurement as shown through her journey from traditional purchasing roles to building strateg…
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Typical Agency Dysfunctions and How to Avoid Them with Leah Power
30:47
30:47
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30:47Is your agency prepared to counteract typical dysfunctions and build value-driven client partnerships? Leah Power, EVP, Strategic Operations Consultant at the Institute of Canadian Agencies, joins us for a second appearance to discuss the relationship between cost efficiency and creativity in agency-client relationships. Leah examines the role of p…
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Ep 12 - Casey McCarthy on Building a Bulletproof Retirement Plan for Small Businesses
24:09
24:09
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24:09Are you making the most of your retirement planning strategy—or leaving money and tax benefits on the table? In this episode of Metcalf Money Moment, hosts Jeb, Ethan, and Eric discuss with Casey McCarthy, Executive Vice President at EIP Corp., how third-party administrators (TPAs) help design and manage 401(k) plans tailored to business goals, suc…
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Secrets of Successful Upselling and Strong Client Relationships with Jon Peppiatt, Part 1
24:31
24:31
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24:31Ready to find out how agencies can strike the perfect balance between upselling and nurturing lasting client relationships? Jon Peppiatt, who has amassed over 35 years of marketing experience including his time as Chairman at BBH London, joins us today. In this first of two parts, the conversation focuses on upselling as well as the balance between…
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Humanize Your Sales Approach Using The Wes Method with Wes Schaeffer
18:03
18:03
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18:03What unique sales insights can be gained from someone who traded military discipline for the dynamic challenges of B2B? Wes Schaeffer, AKA The Sales Whisperer, is a former Air Force member who has successfully transitioned into the world of B2B sales. Today’s conversation has Wes sharing his unique journey from the structured environment of the mil…
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Ep 11 - Riding the Waves: Understanding Market Volatility and Recovery
19:25
19:25
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19:25Are you letting fear drive your investment decisions? Or are you prepared to navigate market volatility with confidence and clarity? In this episode of Metcalf Money Moment, hosts Jeb, Ethan, and Eric discuss the emotional rollercoaster of the stock market, from historical bear markets to innovative diversification investment strategies. You'll hea…
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Mastering Negotiation Through Compassionate Curiosity with Kwame Christian
35:14
35:14
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35:14Is embracing emotional intelligence while understanding the amygdala hijack the secret to mastering negotiations under pressure? Kwame Christian, a globally recognized negotiation expert and CEO of the American Negotiation Institute, joins us today. He shares his inspiring journey from a novice negotiator to a LinkedIn Top Voice with over 119,000 f…
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Avoiding Complacency Through Agency and Consultancy Dynamics with Dino Myers-Lamptey
37:12
37:12
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37:12Ready to learn the strategic shifts that can help organizations avoid the pitfalls of complacency? This week we’re welcoming Dino Myers-Lamptey, who founded The Barber Shop, which is a strategy-led media, creative, and tech company. We look at the complex world of agency and consultancy dynamics, revealing how complacency can derail organizations. …
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Ep 10 - Navigating Rising Insurance Rates with Allen Smith of Blue Valley Insurance
29:45
29:45
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29:45Are you feeling the pinch from rising insurance premiums, especially regarding home and automobile rates? In this episode of Metcalf Money Moment, hosts Jeb, Ethan, and Eric sit down with Allen Smith of Blue Valley Insurance to explain why insurance rates are climbing and what you can do about it. From the impact of frequent roof damage claims to t…
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Why Independent Agencies Are Making Waves in the Advertising World with Nigel Roberts
33:48
33:48
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33:48Can the rise of independent creative agencies signal a revival in the craft of advertising? Nigel Roberts, Creative Partner at Orange Panther Collective, shares the secrets behind making ads that resonate with audiences for years to come in this episode. We explore the balance between creativity and sales, and Nigel reveals how engaging and persuad…
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Mastering Connections from LinkedIn to Real Life with Steve Fair and Matt Broughton
38:52
38:52
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38:52Ready to make your agency stand out in a saturated market by focusing on verifiable facts rather than self-description? Steve Fair and Matt Broughton, both from Sponge NB, are here today to discuss how to build authentic business relationships, including how to form genuine connections on LinkedIn without the pressure of immediate sales pitches. We…
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Ep 9 - The Power of a Legacy Letter: How Meaningful Words Shape Generations with Blake Brewer
27:08
27:08
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27:08Have you ever thought about the lasting impact of your words on your loved ones? On this episode of Metcalf Money Moment, hosts Jeb, Ethan, and Eric sit down with Blake Brewer to explore the power of the Legacy Letter—a heartfelt parent-child letter filled with meaningful words that stand the test of time. Blake shares his deeply personal story of …
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Aligning Teams for Long-Term B2B Sales Excellence with Adam Miller
28:06
28:06
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28:06Could the art of collaboration transform your sales and marketing strategies for C-suite success? This time we sit down with Adam Miller, CEO of Elevate, to explore the art of aligning sales and marketing for B2B success. He explains the nuances of targeting C-suite decision makers in complex sales cycles, and shares his expertise on defining clear…
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Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt
36:25
36:25
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36:25Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from tradition…
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Ep 8 - Long-Term Wealth Building: How to Stay Resilient in Uncertain Times
21:32
21:32
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21:32Are you feeling uncertain about your investments in today’s turbulent market? You’re not alone. In this episode of Metcalf Money Moment, hosts Jeb, Ethan, and Eric break down the psychology of investing and how to navigate the ups and downs of the stock market with confidence. From understanding the emotional rollercoaster of fear and greed, to exp…
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Secrets of Fueling Growth Through Non-Traditional Collaborations with Iain Scott
32:13
32:13
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32:13What secrets do successful businesses use to convert initial collaborations into long-term, profitable partnerships? Iain Scott, the CEO and Founder of Base Creative, joins today’s conversation as we get into the transformative power of strategic partnerships for business growth. He shares his journey of leveraging his digital marketing agency's su…
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Why You Need to Rethink RFP Processes for Sustainable Growth with Leah Power
38:31
38:31
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38:31Is your brand caught in the cycle of short-term gains due to outdated RFP processes? In this episode, we’re examining the nuances of agency operations with Leah Power, EVP, Strategic Operations Consultant at the Institute of Canadian Agencies. We unravel the overwhelming nature of agency pitches and explore the challenges agencies face, from the RF…
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Ep 7 - Mastering Early Retirement: Social Security, Health Insurance, and More
27:10
27:10
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27:10How much money do you need to retire comfortably, and when is the best time to take Social Security? In this episode of the Metcalf Money Moment, hosts Jeb, Ethan, and Eric dive into the key components of retirement planning. They discuss the early retirement dichotomy, how much money you need to retire comfortably, and the complexities of managing…
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Reimagining Relationships in Media and Marketing with Adam Hopkinson
27:51
27:51
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27:51Could formalized training in media planning and buying be the key to elevating industry standards? Adam Hopkinson, the innovative founder of PASHN, takes us into the world of media buying this week. We examine the crucial role of media planners and buyers, exploring the need for robust training and formal qualifications in the industry. Adam argues…
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Building an Incredibly Powerful Sales and Marketing Engine with Caroline Hodson
34:37
34:37
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34:37How can you ensure your marketing and sales strategies are not just aligned, but actively collaborating for shared success? Today we’re joined by Caroline Hodson, Managing Director of WoolfHodson, to explore how to build a robust sales and marketing engine in the ever-changing B2B landscape. Caroline explains the critical role technology plays in c…
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Ep 6 - Making Sense of Health Insurance When Retiring: Expert Insights with Matt Sturgeon and Phil Walters
19:44
19:44
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19:44Navigating the complexities of health insurance when retiring can be overwhelming, but having the correct information makes all the difference. In this episode of Metcalf Money Moment, host Jeb, Ethan, and Eric sit down with Matt Sturgeon, CEO of LNI Insurance Solutions, and Phil Walters, Director of Medicare at LNI Insurance Solutions, to break it…
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From Passion to Profit: A Guide to Agency Transformation with Emily Metcalfe
34:17
34:17
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34:17Are you ready to redefine your agency's strategies for a competitive edge? Emily Metcalfe, a strategic marketing consultant, is here to guide us through the future of agency growth and client relationships. Emily dissects the crowded UK market, showcasing the critical need for agencies to articulate unique value propositions that go beyond generic …
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How to Massively Build Trust to Power Global Market Entry with John Birtwhistle
33:43
33:43
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33:43How can cultural strengths and technical expertise from Latin America unlock new opportunities in the European tech market? John Birtwhistle has worked in technology consulting for nearly 20 years; developing and implementing commercial strategies aligning to goals and objectives with an aim to accelerate growth. Utilising best of breed technology …
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Ep 5 - Maximizing Your Wealth: What to Do When You Inherit Money
27:49
27:49
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27:49Navigating the complexities of inheritance can be overwhelming, especially regarding tax implications and estate settlement. In this episode of Metcalf Money Moment, Jeb Graham, Ethan Hutcheson, and Eric Wymore break down key strategies for maximizing inheritance planning, ensuring tax efficiency, and streamlining the estate settlement process. Fro…
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Debunking the Colossal Myth of B2B Consumerization with Jason Nyhus
35:29
35:29
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35:29Could digital sales rooms be the game changer your sales team needs to overcome channel conflict and boost revenue? Jason Nyhus serves as President of Shopware, a market leading open source commerce platform with over 50,000 clients, which enables retail brands to quickly scale their businesses and easily sell across every channel. He was previousl…
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Cracking the Code of Boutique Consultancy Growth with John Godfrey
45:10
45:10
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45:10What secrets do boutique consultancies need to unlock to build long-lasting client relationships? John Godfrey, Commercial Director at Red Badger, is here to give his insights on the challenges boutique consultancies face, especially when competing with industry giants. John shares invaluable insights on transitioning from a reliance on networks to…
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Ep 4 - Erik Rome on Estate Planning: Navigating Probate and Choosing the Right Trustee
26:07
26:07
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26:07Welcome to Metcalf Money Moment, where hosts Jeb Graham, Ethan Hutcheson, and Eric Wymore welcome Erik Rome from Sage Law to discuss the ins and outs of estate planning. In this episode, Erik dives into key aspects of managing an estate, from avoiding probate and understanding the role of wills to the complexities of trusts, durable power of attorn…
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Crafting Winning Pitches That Truly Connect with Freia Muehlenbein
29:20
29:20
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29:20Is your agency equipped to craft pitches that align with the shifting economic, technological, and societal landscape? Freia Muehlenbein, an insightful agency growth consultant, joins us in this episode to explore the evolving art of agency pitches. She reveals why traditional pitching methods often fall short in today's fast-paced business world, …
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Massive Insights on Content Syndication and Lead Generation with Freya Ward
36:55
36:55
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36:55How does content syndication elevate your brand's status as a thought leader in the crowded tech marketplace? Let’s sit down with Freya Ward, the Global Sales Director at Headley Media, for her expert insights on how content syndication can be the winning medium for reaching technology decision-makers. She explains the strategies that enable compan…
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Transforming Promotions from Quick Fixes to Lasting Success with Carey Trevill
33:32
33:32
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33:32Are your promotional strategies genuinely fostering trust and engagement, or merely offering short-lived spikes in sales? Carey Trevill hails from a successful agency background with award-winning campaigns across broadcast and non-broadcast media for global brands. She is an experienced business owner which has included the M&A of her agency, goin…
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Ep 3 Early Financial Planning: Why January Is the Key to a Successful Year
24:39
24:39
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24:39Hosts Jeb Graham, Ethan Hutcheson, and Eric Wymore dive into why starting your financial planning early in the year is essential for achieving long-term success. In this episode, they explore critical strategies like maximizing retirement account contributions, understanding tax law changes for 2024, and consolidating 401(k) accounts for a streamli…
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