Online marketing can be a confusing and frustrating topic for small business owners. Some struggle to get high search results rankings, while others give up after receiving too many negative customer reviews. Given the harsh environment the internet has cultivated, being an entrepreneur these days is challenging. Bill Courtright and Chris Snellgrove join forces to give you the right tools and strategies to effectively market your small business online. Welcome to Sensei Playbook, the ultimat ...
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Human beings possess an intrinsic urge for self-improvement, a relentless pursuit of personal development that surpasses simple introspection and delves into understanding the complex weave of human relationships. By unraveling the thought processes and actions of those around us, we can glean transformative insights and elevate our lives to unprecedented levels. Welcome to The Couch Trip with Eddie Reece, MS, LPC, BC-TMH. This is a gateway to fully understanding the intricate psychological ...
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Decisions Now is a podcast presented by Evalueserve discussing how to generate decision-ready insights from artificial intelligence and data. In each episode, host Erin Pearson talks with experts, analysts, and business leaders across industries to bring you insights on diverse AI subjects. Subscribe today, and don’t miss an episode.
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Beyond Green Marketing: Redefining Product Innovation Through Sustainability with Dan Thunberg
31:15
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31:15In this episode of Decisions Now, host Erin Pearson speaks with Dan Thunberg, VP of Marketing Strategy at Watts Water Technologies, about how sustainability is reshaping innovation and decision-making in the industrial sector. Learn how the concept of handprint is changing the value proposition, why LCAs and EPDs matter, and how to align ESG effort…
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How Alexion Leverages Data Across Drug Development Lifecycle with Vijay Chand
40:40
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40:40Is pharma ready for the AI revolution? In this episode of Decisions Now, Erin Pearson talks to Vijay Chand, Head of Transformation at Alexion, about how data is powering faster drug development, better patient care, and strategic decisions across life sciences. Vijay shares: What’s broken in traditional data models How to lead large-scale transform…
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Strategic Approaches to Shared Service Centers with Jeff Jin
33:47
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33:47In this episode of Decisions Now, Erin Pearson sits down with Jeff Jin, an expert in shared services and digital transformation. Jeff shares how organizations can optimize their centralized service models to achieve operational excellence, innovation, and strategic value. Covering the importance of standardization, smart technology adoption, global…
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AI Revolution in Market Research – From Data to Advantage with Melanie Courtright
28:16
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28:16How AI Is Transforming Market Research Welcome to Decisions Now, the podcast by Evalueserve where data meets decision-making. In this episode, host Erin Pearson sits down with Melanie Courtright, CEO of the Insights Association, to dive deep into how AI, data evolution, and shifting business needs are redefining the insights and analytics landscape…
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Supply Chain Resilience in the Era of Tariff Uncertainty with Dr. Rob Handfield
25:38
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25:38How can businesses stay agile in the face of global trade disruptions? In this episode, Dr. Rob Handfield shares expert insights on building resilient supply chains, navigating tariffs, and preparing for the unexpected with smart strategies and stress testing.By Heartcast Media
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Beyond AI Pilots: Building Scalable GenAI Solutions for 2025 with Charlie Render
29:41
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29:41Scaling for Real ROI In this episode of Decisions Now, host Erin Pearson sits down with Charlie Render, managing partner at Render Analytics, to discuss how businesses are finally moving past the experimental phase of generative AI. 💡 Key Topics Covered: Overcoming pilot stage and scaling AI implementation The importance of ROI, customer satisfacti…
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The term "mental health crisis" is everywhere, but what does it really mean? Hosts Eddie Reece and Bill Courtright dive deep into this pressing topic, examining how societal awareness, stigma reduction, and the challenges of modern life contribute to the ongoing struggle with mental health. From the impact of social media to the pressures of confor…
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Dive into the uncomfortable truths of money, sex, & death with Eddie Reece and Bill Courtright as they talk about shame, legacy, and open conversations on life. They challenge conventional views on mental and emotional health, exploring how shame shapes our actions and views on legacy. The conversation delves into why these crucial topics are often…
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AI's Role in an Equitable Energy Transition with Marine Cornelis
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27:01As AI and smart technology transform the energy sector, how can businesses ensure that innovation aligns with consumer trust and fairness? In this episode of Decisions Now, host Erin Pearson is joined by Marine Cornelis, a leading expert in energy transition and consumer protection, to explore the delicate balance between technical advancements and…
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Boosting Immunity Through The Mind-Body Connection
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39:49Join Eddie Reece and Bill Courtright for a fascinating exploration of the mind-body connection! Discover how pushing yourself too hard, disrupting your routine, and even your surroundings can drain your body's resources and weaken your immune system, but don't worry, they've got you covered! Learn practical tips for self-care, active meditation, an…
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The Power Of Empathy In Relationship Building – Relationships, Part 2
30:29
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30:29Strong relationships thrive on empathy, communication, and understanding, but building these qualities can be challenging. Hosts Bill Courtright and Eddie Reece dive into the art of relationship building, sharing insights on effective listening, navigating conflict, and fostering deeper connections in personal and professional relationships. From e…
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Timeless Strategies and Insights Marketing the Energy Sector with Jim Donohue
21:36
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21:36How is AI transforming strategic marketing in the power industry? In this episode of Decisions Now, Erin Pearson sits down with Jim Donohue, a former marketing executive, to explore how AI is revolutionizing data analysis, market forecasting, and commercialization in power generation. They discuss the challenges of data overload, AI’s ability to st…
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Building Stronger Bonds Through Relationship Therapy – Relationships, Part 1
34:25
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34:25Relationships shape our mental and emotional well-being, and the way we connect with others can transform our lives. Hosts Bill Courtright and Eddie Reece dive into the heart of relationship therapy, unpacking the keys to building stronger bonds through active listening, kindness, and vulnerability. From navigating conflict to fostering true intima…
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Freedom From Holiday Stress: Rethinking Traditions And Finding Meaning
47:53
47:53
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47:53Tired of the holiday stress? Join Eddie Reece and Bill Courtright as they explore why the holidays often fall short of our Norman Rockwell expectations. They delve into the pressure to create the "perfect" holiday experience, the challenges of navigating family dynamics, and the struggle to stay true to yourself amidst the chaos. Eddie and Bill off…
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Transforming Public Health Communication with Amelia Burke-Garcia & Rebecca Soskin-Hicks
21:36
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21:36AI is changing the way we communicate about health. Erin Pearson speaks with Dr. Amelia Burke-Garcia and Dr. Rebecca Soskin-Hicks about the rise of AI-powered chatbots, the role of digital opinion leaders, and how AI can balance accuracy, empathy, and personalization in healthcare. Amelia, Rebeca and Erin discuss How AI can combat misinformation, s…
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Ep Desc: Fantasy is more than just an escape—it’s a powerful lens that shapes how we see and interact with the world. In this episode, Eddie Reece and Bill Courtright dive deep into how fantasy influences everything from our behavior to our beliefs. They explore how childhood fantasies, like believing in Santa Claus, evolve into complex adult belie…
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Winning the Room: Mastering Data-Driven Presentations with Bill Franks
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38:08Erin Pearson sits down with Bill Franks, a leading expert in data science and analytics, to discuss how to create and deliver impactful data-driven presentations. The conversation covers everything from bridging the communication gap between technical and non-technical audiences to using storytelling techniques that make data relatable and actionab…
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Automotive AI: Driving Change with Tim Hayden's Insights
1:02:26
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1:02:26Welcome back to the Sensei Playbook! In this exciting episode, our host Chris sits down with Tim Hayden, the CEO and founder of Brain Trust Partners. Tim shares invaluable insights into transforming the automotive industry with AI and data-driven strategies. Discover how to train AI models securely to know your business, improve customer experience…
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Mastering Supply Chain Resilience - Risk and Sustainability Strategies with Krista St. George
24:55
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24:55Erin Pearson speaks with Krista St. George, a seasoned business transformation executive, to explore supply chain in the post-COVID era. From navigating supply chain risks to leveraging AI-driven solutions, this insightful conversation is packed with actionable strategies to help businesses build resilient, future-ready operations. 💡 Key topics cov…
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The Next AI Wave - When Data Talks Back with Ananya Ghosh
35:23
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35:23In this episode, Erin Pearson chats with Ananya Ghosh Chowdhury, Senior Cloud Solution Architect at Microsoft, to uncover how generative AI is transforming industries. From AI-driven personalization in retail to AI-powered decision-making in call centers, they explore real-world applications and strategies for building AI-ready teams and enhancing …
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Analytics Use Cases - The Good, The Bad, and the Ugly with Evan Wimpey
37:51
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37:51Erin and Evan explore analytics in the AI era, with a spotlight on the revolutionary impact of large language models like ChatGPT. They discuss the challenges and opportunities of AI-driven analytics, emphasizing how successful strategies require a blend of advanced technology and human intuition. Evan shares compelling real-world examples of how d…
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How AI is Shaping Data Awareness with Nicola Askham
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34:58How can organizations turn data into their most valuable asset while staying ahead of regulations and leveraging the power of AI? This episode dives into the transformative world of data governance, exploring how it drives smarter decisions, streamlines data management, and aligns with business strategy. Whether you're tackling regulatory hurdles, …
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Breaking Down Trauma: What It Is And How To Heal
29:09
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29:09Trauma is an emotional response to anything that produces a jarring, negative, fear, or anxiety disruption. In this episode, Bill Courtright and Eddie Reece delve into the complexities of trauma, exploring its origins, how it manifests in everyday life, and the profound consequences it can have. From a lack of support and feeling judged to experien…
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Overcoming Division: Finding Common Ground In A Divided World
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28:49Society feels more divided now more than ever. Overcoming division that gets more serious every single day requires understanding the root causes and taking deliberate steps. Join Bill Courtright and Eddie Reece as they explore the psychological and societal factors that put people into extremes and the risks we could face if it continues unchecked…
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Beyond Hungry Ghosts: Letting Go Of Unmet Expectations
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30:58Dive into the intriguing and thought-provoking Buddhist philosophy of hungry ghosts with Eddie Reece and Bill Courtright. Together, they discuss how we become these so-called ghosts when we hold on to our unfulfilled desires, aimlessly pursue impossible satisfactions, and let rage dictate our actions. Discover how unmet needs can manifest in variou…
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From Sales to Service: Peter Smith’s Blueprint for Transforming Dealership Experiences
1:09:40
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1:09:40Peter Smith, founder and managing partner of Lion Partnership, shares his extensive journey in the automobile industry, from his early love for cars to building a successful consulting service aimed at transforming the industry. During the discussion, Peter recounts his innovative approaches in car sales, touching on his role at Ford in Europe, as …
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Mastering Customer Engagement with Steve Roessler: A Deep Dive into Sales Strategies and CRM Innovations
40:18
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40:18This episode of the Sensei Playbook features Steve Roessler, a Chief Evangelist Officer with a deep background in technical sales and the medical industry, who transitioned to serving the automotive industry. Steve discusses the importance of customer engagement over traditional metrics in automotive dealerships and shares insights on how modern to…
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Revolutionizing Automotive Sales with Katie Mares: The Power of Exceptional Customer Experience
44:56
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44:56This episode of the Sensei Playbook Podcast features Katie Mares, a motivational speaker, best-selling author, and customer experience designer. The discussion focuses on enhancing customer experience in the automotive industry, particularly when selling to women. Key points include the importance of genuine human interactions, the five steps to a …
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Transforming Dealerships: Secrets of Customer-Centric Success with Derek Simonds
1:08:17
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1:08:17In this episode of the Sensei Playbook podcast, the hosts interview Derek Simonds, a Brazilian Jiu-Jitsu black belt and former COO of Ziegler Automotive, now Executive Vice President at a Silicon Valley AI communications platform company. Derek shares his extensive experience in the automotive and technology sectors, discussing the transformative i…
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Steering Success: Lessons from Duke Brubaker at Champion Ford
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56:04In this episode of the Sensei Playbook podcast, the hosts interview Duke Brubaker, an experienced automotive industry leader from Champion Ford in Owensburg, Kentucky. Duke shares insights from his early days selling cars in the 1990s to working with his father and transitioning into owning a dealership. The discussion covers various aspects of the…
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Who Needs Therapy? Maybe You (And Why It's Awesome)
53:19
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53:19Do you ever feel like you're going through the motions but not truly connecting with others? Eddie Reece and Bill Courtright are here to bust the myths about therapy and show you how it can benefit ANYONE. In this episode, they discuss the surprising reasons why therapy is actually awesome, how to build deeper connections, how to manage stress and …
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Have you ever considered therapy but felt unsure where to begin? This episode is designed to equip you with the knowledge and confidence to make an informed decision. Today, Eddie Reece and Bill Courtright explore the world of therapy. They answer common questions like "What is therapy?" and "Why might someone consider it?" Eddie also shares valuab…
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Mastering Automotive Sales with Kyle Disher
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46:00In this episode of the 'Sensei Playbook,' hosts interview Kyle Disher from Revdojo about his extensive experience and insights into the automotive industry. During the conversation, Kyle talks about his background in car sales, his travels for training, and his time working with various automotive giants, including Cardone and Edmonds. He explains …
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Driving Success: A Conversation with Jaymie Hampson of Holman Auto Group
1:17
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1:17Welcome to the Sensei Playbook podcast! 🎙️ In this episode, we have the privilege of hosting Jaymie Hampson, a driving force behind the success of the Holman Auto Group. As a key figure within the Holman Auto Group, Jaymie brings a wealth of expertise and innovation to the automotive industry. With a deep understanding of dealership operations and …
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Mastering Automotive Digital Marketing with George Nenni
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43:47Welcome to the Sensai Playbook Podcast! In this episode, we dive deep into the world of automotive digital marketing with industry expert George Nenni. With over three decades of experience in the field, George has been at the forefront of revolutionizing how car dealerships approach their digital marketing strategies. George shares his wealth of k…
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The Shifting Landscape of Competitive Intelligence with Joëlle Laubner
30:34
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30:34In this installment, Joëlle Laubner, Business Intelligence Manager at Syngenta, speaks to Erin Pearson, VP of Marketing at Evalueserve, about how the competitive intelligence landscape has already shifted and how AI continues to drive change in the space. Erin and Joëlle discuss: ✔️ The evolution of competitive intelligence from labor-intensive, ma…
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Jonathan Dawson's Journey: Building Success in Sales with Sellchology
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41:44Welcome to the Sensei Playbook podcast! In this episode, we're thrilled to host an industry powerhouse who's transforming the automotive landscape one dealership at a time. Meet our guest, a dynamic force dedicated to enhancing dealership performance: a best-selling author, sought-after speaker, and renowned consultant Jonathan Dawson. With a passi…
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Women in Automotive: Pioneering Change with Jody Devere
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48:32In this week's episode of the Sensei Playbook podcast, we had the pleasure of hosting Jody Devere from AskPatty.com. Jody's passion for differentiation and impact in the automotive industry shone through as she shared her insights on serving the women's market and promoting inclusivity in automotive retail. Throughout the episode, Jody emphasized t…
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Jesse Orton, Platform Director at I-5 cars in California
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48:34Welcome back to another episode of the Sensei Playbook podcast, where we delve into marketing strategies for the dealer world with the aim of doing less and impacting more. In this episode, we had the pleasure of hosting Jesse Orton, Platform Director of I-5 cars in California and a seasoned professional in the car industry. Join the Conversation: …
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Gordon Chu, the Digital Innovation Manager at Cathay Pacific, and host Erin Pearson have an engaging conversation about creating an innovation culture and democratizing AI within an organization. In this episode, they explore: ✔️ Strategies for upskilling employees and enabling AI adoption. ✔️ Changing perceptions of AI and its transformative poten…
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Tim Cox on Leadership and Making an Impact in the Automotive Industry
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46:09Welcome back to another episode of the Sensei Playbook podcast, where we delve into marketing strategies for the dealer world with the aim of doing less and impacting more. In this episode, we had the pleasure of hosting Tim Cox, the founder and owner of CarNow and a seasoned professional in the car industry. Tim shared his insights on leadership, …
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Richard Herod III of White Bear Mitsubishi: Building a Heart-Centered Brand: Insights from
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52:13In this episode of the Sensei Playbook Podcast, the host welcomes Richard Herod III, owner operator of White Bear Mitsubishi, to discuss his success in branding and marketing in the automotive industry. Richard shares his journey from being a Saturn dealer to becoming the owner of the number two Mitsubishi store in North America. Join the Conversat…
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Damian Boudreaux, International Speaker, Author, & Teacher and Founder of Auto Training Academy
1:19:53
1:19:53
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1:19:53Welcome to the Sensei Playbook Podcast! In this episode, we sit down with Damian Boudreaux, a renowned speaker, consultant, and educator in the automotive industry, with over 30 years of experience shaping success stories across the US and Canada. Join us as Damian shares his invaluable insights on cultivating success and driving growth in the auto…
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Fabiola Mathis, General Manager of Cavender Mercedes Benz of Lubbock, TX
41:08
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41:08The Supercharged Career Track of one of the Finest Lady Leaders in the Car Business. Join us for an engaging episode packed with practical insights and useful strategies. Stay ahead in your career journey—subscribe now, and elevate your professional path to new heights! 🚀🎙️ Join the Conversation: Share your thoughts using #SenseiPlaybookPodcast Sub…
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Faisal Saleem, COO of Children’s Medical Group of Atlanta, Leadership and Growth from the Heart
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34:13Join us in this episode as Faisal Saleem, COO of Children’s Medical Group of Atlanta, shares insights on leadership and strategies for company growth. Discover his playbook for success in healthcare management. Key Takeaways: Building a culture of leadership Overcoming healthcare industry challenges Proven methods for sustainable growth Join the Co…
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Larry Feldman of Career Changers, Professional Development and Placement for Driven Dealer Professionals
39:54
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39:54Welcome to Career Changers, where professional growth meets ambition! Join Larry Feldman as he navigates the landscape of professional development and placement for driven dealer professionals. 🚗🎙️🔥 Discover the strategies and insights that can propel your career to new heights. Subscribe now and stay tuned for our upcoming YouTube content a treasu…
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The Mind, Body, and Spirit of an Unstoppable GM: Tim Dawson, General Manager of Riverside Toyota in Marquette, Michigan
41:33
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41:33Embark on an inspiring journey with Tim Dawson, the Unstoppable General Manager of Riverside Toyota in Marquette, Michigan. Delve into the mind, body, and spirit of automotive excellence. Subscribe to our YouTube channel now and be the trailblazer diving into our upcoming podcast. Stay ahead, stay tuned, and ignite your automotive passion! 🚗🎙️🔥 Dis…
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Transforming R&D and IP Strategy Using AI with Ashish Bodhankar
31:11
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31:11Like all domains right now, intellectual property (IP) and research & development (R&D) are wrestling with how to apply AI to their work most effectively and what it means for the industry’s future. In this insightful episode, Ashish Bodhankar, IP Strategist Leader at Dow Chemical Company, and Decisions Now host Erin Pearson detail these topics. As…
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Lessons and reflections from NIADA Executive of the Year and CIADA CEO, David Cardella
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43:32Unlock the secrets to success in the auto industry with the wisdom of David Cardella, NIADA Executive of the Year and CIADA CEO. Join us on this enlightening podcast episode, where David shares invaluable lessons and reflections. From 'Make a Friend, Make a Deal' to navigating the ins and outs of the industry, this episode is a must-listen for anyo…
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In this episode, Erin Pearson welcomes Daniel Helmig, CEO and founder of helmig advisory, as a special guest. With an extensive background in procurement and transformation at companies such as Ford Motor Company, ABB, and PepsiCo, Daniel shares his expertise in supply chain sustainability and greenhouse gas (GHG) emissions reduction. Daniel and Er…
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