Best App Growth Summit Podcasts (2025)

1
Behind the scenes of the App Growth Summit – Louis Tanguay, (App Growth Summit) 40:58

Play Pause

25d ago40:58

40:58

Questions Louis answered in this episode: Why Louis started App Growth Summit The moment AGS’s ‘community first’ format revealed the gap in existing event culture What are mobile marketers missing in custom product page strategy? Where does AI actually help and where does it actively dull critical thinking? Why do marketers keep separating teams an…

1
The power of community and why retention means growth – Advi Bishnoi (Social Plus) 40:02

11d ago40:02

40:02

Questions Advi answered in this episode: What is Social Plus, and how do its in-app social features work? Why is retention ‘the new acquisition’ in 2025? What mistakes do marketers make when they think about retention? How do community features increase CLV across verticals like fitness, travel, and retail? How can first-party data from in-app comm…

1
Exposing the myth of ‘perfect data’ with Piotr Prędkiewicz (FORMEL SKIN) 32:50

1M ago32:50

32:50

Questions Piotr addresses in this episode: What is FORMEL SKIN, and how does it solve dermatology’s bottleneck in Germany? How did Piotr’s career in analytics develop across multiple verticals? Why is ‘perfect data’ a myth in mobile marketing? How do you responsibly track and aggregate users before registration? What’s the difference between front-…

1
Retention over reach – and what data says about loyalty – Seema Shah (Sensor Tower) 52:51

2M ago52:51

52:51

Questions Seema answered in this episode What is Sensor Tower, and how does it analyze the digital retail economy? What tactics actually drive engagement and conversion for e-commerce apps? How are loyalty programs, membership fees, and incentives engineered to retain users? Why is ‘engagement’ more critical than mere app downloads? What happens wh…

1
The future of rewarded user acquisition – Moshe Even-Israel (Scrambly) 12:41

2M ago12:41

12:41

Questions Moshe answered in this episode What is Scrambly, and how does it fit into the rewarded UA landscape? Why is rewarded user acquisition resurgent in gaming, finance and surveys? What distinguishes high-intent, high-quality traffic from traffic that’s likely to churn? How does Scrambly fight ad fraud and guarantee legitimate acquisition What…

1
How an airline's app is turning loyalty into currency - Udhara de Silva (Singapore Airlines) 27:10

3M ago27:10

27:10

Udhara de Silva, who leads loyalty marketing for Singapore Airlines in Australia, walks through the launch and rapid growth of Kris+, the digital rewards app that enables members to earn and spend miles in restaurants and retail stores – a first for any airline rewards app outside of Singapore. The discussion tracks why Australia was chosen as the …

1
AI in ad production - Hype, hurdles and human touch - Andre Kempe (Admiral Media) 17:50

4M ago17:50

17:50

Andre Kempe is the CEO of Admiral Media, a performance marketing agency based in Europe. He returns to Apptivate to discuss the role of AI in creative development for mobile app marketing campaigns. Find out what types of apps can leverage AI in their ads, where the human touch still outperforms the machine, and where AI makes the biggest impact fr…

1
Data and growth: Reaching new heights with Skyscanner - Daniel Lupu (Skyscanner) 22:59

4M ago22:59

22:59

Daniel Lupu is the Senior Marketing Manager at Skyscanner, a search engine for deals on flights, hotels, and car rentals serving 110 million users monthly. In this episode, Daniel shares lessons and results from the tests he’s run. He discusses his team's approach to navigating SKAN, the creative strategies they’ve implemented, and his observations…

1
Going the distance: Growth lessons from adidas Running - Luca Stefanutti (adidas Running) 29:22

5M ago29:22

29:22

In this episode, we chat with Luca Stefanutti, the Director of Growth at adidas Running, the fitness app formerly known as Runtastic. They touch on the app’s role within the larger brand, key performance metrics, implementing new insights within large teams, and Luca’s point of view on some of today’s hottest app marketing topics, like AI, creative…

1
How Uber unified its marketing strategy - Liam Branaghan (Uber) 21:34

5M ago21:34

21:34

In this episode of our Apptivate podcast, we chat with Liam Branaghan, the Performance Marketing and Strategy Lead for Uber. Liam’s teams focus on driving growth for Uber Eats across EMEA, while supporting overall brand and business goals. In this episode, you’ll learn about the evolution of Uber’s regional marketing teams and how they merged into …

1
Facebook marketing restrictions and how to navigate them - Kevin Bell (Mochi Health) 14:20

5M ago14:20

14:20

There are a lot of data sensitivities when it comes to marketing in the healthcare and wellness space. This week on Apptivate, we speak with Kevin Bell, the Performance Marketing Lead at Mochi Health, about navigating Facebook’s recent changes to events for advertisers in these industries. Kevin gives you the background on the platform’s changes, a…

1
The evolution of rewarded UA networks - Yoni Nijboer (exmox) 25:48

6M ago25:48

25:48

In this episode of Remerge’s Apptivate podcast, we chat with Yoni Nijober, the Director of Partnerships at exmox, a platform that helps mobile gaming companies scale their user base through engagement-driven, rewarded user acquisition. You’ll learn why rewarded UA used to have a bad reputation, how it’s evolved, the benefits of working with a rewar…

1
Building a successful mobile entertainment company - Joshua Javaheri (Lucky Day) 30:59

6M ago30:59

30:59

Joshua Javaheri is the CEO and founder of Lucky Day, the mobile entertainment company behind games like Bingo Stars, Solitaire Royale, and Blackjack Royale. In this episode, Joshua shares his story and the strategies behind Lucky Day’s success – from concept, creation, and the development of their flagship titles, to the hard lessons he’s learned a…

1
Secrets to successful mobile game launches - Aaron Diaz (2K) 24:14

7M ago24:14

24:14

Aaron Diaz is the Manager of Mobile User Acquisition at 2K, the American video game publisher behind NBA 2K, Borderlands 2, and other popular role-playing, sports, and strategy games. In this episode, Taylor quizzes Aaron on his keys to UA success across the big titles he’s worked on over his career, including how he reached 10,000 users in less th…

1
Saurabh Nigam, author of People-Powered Startups: Building a Culture of Collaboration, Innovation, and High Performance. 35:51

7M ago35:51

35:51

In this episode, I sit down with Saurabh Nigam—HR leader, angel investor, and author of People-Powered Startups: Building a Culture of Collaboration, Innovation, and High Performance. With over two decades of experience, Saurabh shares actionable insights on building a thriving startup culture, avoiding common HR mistakes, and hiring the right peop…

1
From Mumbai to NYC: Leia Tyebjee on Building Pylot Studios, a global platform empowering emerging artists 30:22

7M ago30:22

30:22

Showcasing emerging artists—today, my guest is Leia Tyebjee, co-founder of Pylot Studios, an interdisciplinary creative platform dedicated to artistic design, curation, and community engagement. In this episode, we discuss the challenges of creating spaces for artists, breaking barriers in a male-dominated industry, and how Pylot Studios is redefin…

1
Counsel from a mobile marketing expert - Mick Rigby (Yodel Mobile) 20:15

7M ago20:15

20:15

As the founder and CEO of Yodel Mobile, an international app marketing agency based in London, Mick Rigby brings over 20 years of experience in the industry. In this episode, Mick shares his insights on the evolution of mobile marketing and his approach to today’s greatest industry hurdles, from creative development and AI, to testing channels and …

1
Apptivate Live: Building a winning UA framework - Oğuz Ayar (Voodoo), Pan Katsukis (Remerge) 41:09

8M ago41:09

41:09

Remerge presents Apptivate Live – a podcast filmed on stage at the recent App Promotion Summit in Berlin. This episode features Pan Katsukis, the CEO & co-founder of Remerge, and guest, Oğuz Ayar, who leads growth and user acquisition for Voodoo, a Paris-based developer of world-renowned apps and mobile games. In the chat, they cover how to set up …

1
Special edition: App advertising trends across the globe - Patrick Eichmann, Maria Latif, Hide Cho, Kate Taganova (Remerge) 29:20

8M ago29:20

29:20

In this special 200th edition of our Apptivate Podcast, co-host Patrick Eichmann interviews three of Remerge’s regional directors in an insightful discussion about app advertising trends across EMEA, Japan & Korea, and INSEA. You’ll learn about the regional differences and advertising trends across various app verticals. You’ll also get regional in…

1
AI-generated ads and the future of creative production - John Gargiulo (Ready Set, Sleepless, Airpost) 30:29

9M ago30:29

30:29

Questions John answered in this episode: If you were a marketing manager focused on creatives at an e-commerce brand, how would you get started using AI to produce ads? How do you think creative teams are evolving now that AI is here? Will there still be a need to work with humans in a world where AI can create ads on demand, and in what role? How …

1
App marketing with data-based storytelling - Drew Hampton (Varo Bank) 28:05

10M ago28:05

28:05

Questions Drew answered in this episode: How do you go about data analysis and storytelling? Are there data points or topics you like to dig into that are often overlooked? Sometimes the results of internal models don’t match. What do you do when there are inconsistencies? What advice would you give to new managers? Timestamp: 1:30 Drew’s backgroun…

1
Expert tips on the art of app acquisitions - Josh Peleg (BlueThrone) 20:43

10M ago20:43

20:43

Questions Josh answered in this episode: How big is the mergers & acquisitions marketplace for mobile apps? What advice do you have for app developers at an inflection point with their business where they’re not meeting their goals? What categories are BlueThrone’s strengths? What can app developers do to increase their odds of being discovered by …

1
Indie Hacker Special: Piyush Patel founder of AmplifyX Labs on Building Micro-SaaS, Bootstrapping, and Scaling. 41:41

10M ago41:41

41:41

Indie Hacker Special! I speak to Piyush Patel, the founder of AmplifyX Labs and a prominent voice in the micro-SaaS and indie hacking space. From bootstrapping projects to building in public and exploring AI-powered tools, Piyush shares invaluable insights into his personal journey, product development strategies, getting your first customers and t…

1
The door to more: DoorDash’s advertising journey - Toby Espinosa (DoorDash) 33:40

10M ago33:40

33:40

Questions Toby answered in this episode: Can you tell me about a significant but small win from your early days as a launcher? When did the advertising component of DoorDash’s business begin? What role did you play in DoorDash’s transition to including non-restaurant categories in your platform? And how does the advertising strategy differ? Can you…

1
From Spicy Dreams to Market Domination: Mikhel Rajani co-founder of Naagin Sauce on building India’s No.1 hot sauce brand. 34:14

10M ago34:14

34:14

Chicken and hot sauce are a match made in heaven! In this episode, II’m joined by Mikhel Rajani, co-founder of Naagin Sauce, India’s first and favourite hot sauce brand. Mikhel and his team spotted a gap in the market about five years ago and have since transformed Naagin Sauce into a household name, now partnering with KFC India and reaching both …

1
Building Strength for Everyday People: Adarsh Gopalakrishnan founder of Move101 on Making Fitness Accessible. 45:40

11M ago45:40

45:40

The world is getting fatter! In this episode, we dive deep into fitness and nutrition with Adarsh Gopalakrishnan, founder of Move101 in Chennai. Move101 is a unique strength and conditioning gym tailored for regular folks with little to no training background, and it also offers online coaching. Adarsh’s journey into fitness began in an unexpected …

1
Early growth marketing tactics to maximize ROI - Kevin Kawai (NewsBreak) 25:24

11M ago25:24

25:24

With so many factors to consider when bringing an app product to market, where should growth marketers focus their time and attention to maximize return on investment? To answer this question, Remerge host Taylor Lobdell interviews Kevin Kawai, a seasoned growth marketer with over ten years of experience. In this episode, Kevin shares key growth ma…

1
Apptivate Live: App Growth Summit in SF - Toby Espinosa (DoorDash) & Pan Katsukis (Remerge) 26:24

12M ago26:24

26:24

In this live edition of the Apptivate podcast, Remerge CEO and co-founder, Pan Katsukis, interviews the Vice President of DoorDash Ads, Toby Espinosa, about the company’s advertising journey – live on stage at the App Growth Summit in San Francisco. DoorDash is now one of the largest marketplaces in the world for delivering food, goods, and more, g…

1
Finding Your App’s North Star for Growth - Michelle Murcia (Storybeat) 27:27

12M ago27:27

27:27

How do you know you’re on the best path to growing your app? Michelle Murcia, the Head of Growth at Storybeat (a comprehensive image-editing app for social content), unpacks this question for mobile marketers. Michelle discusses the stages, frameworks, and methodologies that she considers essential for driving growth and revenue on mobile. Question…

1
CTV and the next frontier in app growth marketing - Peter Hamilton (Roku) 29:26

1y ago29:26

29:26

Could streaming be the next big channel for mobile marketers? Peter Hamilton, Head of Ad Innovation at Roku believes it will be. In this episode, he chats with Taylor about how action ads work on Roku – where viewers can place orders or download an app directly from their TVs. He also discusses their newest product for advertisers called ‘Roku Ads …

1
Overcoming marketing signal loss by testing audiences - Alex Song (Proxima) 31:22

1y ago31:22

31:22

When Alex Song had to fold a business due to the signal loss from the post-iOS 14 changes in digital marketing post-iOS 14, he set out to solve this problem. In this episode, Taylor interviews Alex about that solution – an AI-powered data intelligence platform called Proxima. You’ll learn how the platform leverages anonymized first-party data to he…

1
Alternative ad networks for mobile game marketing - Sylvain Etard (Tilting Point) 22:31

1y ago22:31

22:31

Getting mobile games in front of new users on Google, Meta, and other large advertising networks has become increasingly challenging, with more competition than ever before and the high-cost impact of seasonality. In this episode, Sylvain Etard, the Senior Gaming Growth Manager for Tilting Point (the leader in free-to-play games), shares how he man…

1
Inside DraftKings: Mobile ad attribution - Richard Eiseman (DraftKings) 26:28

1y ago26:28

26:28

Richard Eiseman is the Marketing Tech Operations Specialist at DraftKings, one of the world’s biggest fantasy sports betting companies. Richard focuses on ad tech operations including, tracking, attribution, and driving DraftKings’s privacy attribution strategy. In this episode, Richard shares his perspective on the current landscape of ad attribut…

1
From ATT to AdAttributionKit: The latest in attribution - Roy Yanai (AppsFlyer) 32:23

1y ago32:23

32:23

Questions Roy answered in this episode: What is AppsFlyer and what do you do for them? Can you define ATT for our listeners? How can mobile marketers increase user opt-in rates? Why do you think opt-in rates are increasing? What have you seen on the ad spend side since these shifts? Can you talk about Remerge and AppsFlyer’s test of the Protected A…

1
The science behind media mix optimization - Paul Kovalski (Self Financial) 16:00

1y ago16:00

16:00

What is media mix optimization and how do you do it well? Find out as Remerge host Patrick Eichmann chats with an expert on the subject. Paul Kovalski leads growth marketing for Self Financial, a fintech company with a mission to help people build credit. With a multi-channel media mix of TV, paid social, paid search, affiliates, and more, Paul bri…

1
Driving Results: Full-Funnel Strategies for Mobile Marketing - Daniela Aschentrupp (DiDi), Diego Salazar (DiDi) 28:01

1y ago28:01

28:01

In this episode, we speak to Diego Salazar, the Paid Media Lead, and Daniela ‘Dani’ Aschentrupp, the Ad Ops & Acquisitions Lead, at DiDi, one of the world’s biggest mobility and food delivery apps. Get a full-funnel perspective with best practices for re-engaging lapsed users and top tips for acquiring new ones. This episode also covers creative st…

1
Next-level ASO: How AI Is Revolutionizing App Discovery - Thomas Kriebernegg (App Radar) 20:37

1y ago20:37

20:37

Apptivate’s newest host, Taylor Lobdell, interviews Thomas Kriebernegg, the co-founder of App Radar, an App Store Optimization (ASO) platform. They talk about how mobile marketers can use generative AI to reduce production time, improve the outcomes of their ASO efforts, and elevate their paid user acquisition (UA) campaigns. Listen now for more de…

1
Privacy Sandbox for Android: The Protected Audiences API - John Koetsier (Growth Masterminds), Luckey Harpley (Remerge), Omri Gal (Singular) 29:03

1+ y ago29:03

29:03

This week, we bring you an episode from Singular’s Growth Masterminds Podcast about what targeting and retargeting will look like for mobile marketers on the Android Privacy Sandbox, featuring Luckey Harpley (Remerge’s Principal Product Manager), Omri Gal (Singular’s Head of Privacy), and host John Koetsier. Learn about the initial testing and camp…

1
Pioneering On-device Bidding for the Android Privacy Sandbox - Trenton Starkey (Google), Gaylord Zach (Verve Group), Pan Katsukis (Remerge) 31:03

1+ y ago31:03

31:03

How will mobile demand-side platforms (DSPs) and supply-side platforms (SSPs) bid on and sell ad placements via Google’s Privacy Sandbox for Android? Find out as Remerge’s CEO and Co-founder, Pan Katsukis, interviews Verve Group’s Head of Mobile Product, Gaylord Zach, and Google’s Android Privacy Sandbox’s Product Manager for the Protected Audience…

1
Anushka Gupta co-founder of MyMuse on building India’s first bedroom essentials brand. 51:19

1+ y ago51:19

51:19

On a mission to make intimacy easy, approachable, and fun. Today my guest is Anushka Gupta, co-founder of MyMuse. MyMuse is India’s first bedroom essentials brand, dedicated to making intimacy easy, approachable, and fun for Indians everywhere. Anushka and her husband started in a small apartment and now operate a warehouse serving over 150,000 cus…

1
Prince Thomas, CEO & Co-founder of MetaShot on building the world's first console-like cricket game 36:37

1+ y ago36:37

36:37

Experience real cricket at home! In this episode, I sit down with Prince Thomas, co-founder of MetaShot, a Bangalore-based gaming startup. MetaShot offers a unique and immersive cricket experience through a cutting-edge metaphysical smart bat. Prince shares how the idea for MetaShot emerged during the COVID-19 pandemic. We discuss the early days of…

1
Building Your In-App Community - Amadeus Norén (Amity) 26:37

1+ y ago26:37

26:37

Amadeus Norén is the Director of Product Marketing at Amity. Amity’s platform provides customizable SDKs for every social feature imaginable so that app-based businesses can launch, grow, and monetize their in-app social community. In this episode, you’ll learn how to leverage this community, and why not doing so could be a missed opportunity for y…

1
Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek) 29:30

1+ y ago29:30

29:30

Catherine Perloff is the platforms reporter at Adweek, an American publication covering news related to the brand marketing ecosystem. In this episode, Catherine gives us the latest news on what’s happening within the murkiness of cookie depreciation and the advertising industry’s no-ID world. She also discusses emerging trends from AI-powered medi…

1
Karan Singh, CEO & Founder of Aristobrat, on redefining fashion entrepreneurship. 34:18

1+ y ago34:18

34:18

Step into the dynamic world of Indian menswear fashion with our latest episode! Join us as we sit down with Karan Singh, the creative force behind Aristobrat, a brand renowned for its premium men's clothing. In this insightful conversation, Karan takes us on a journey from his inspiration drawn from a transformative trip to Scandinavia to the incep…

1
Lalit Kalani, Founder of Rock Paper Rum, On building an innovative premium Indian Rum brand 45:31

1+ y ago45:31

45:31

Drawing inspiration from the timeless game of Rock-Paper-Scissors, today's guest is Lalit Kalani, the Founder of Rock Paper Rum, an innovative Indian Rum brand prominently featured on Season 3 of Shark Tank India. In this episode, Lalit delves into the journey of launching his venture, shedding light on navigating the competitive Mumbai market, mas…

1
How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games) 18:10

1+ y ago18:10

18:10

Janos Perei is the Head of Growth for SYBO Games, the mobile game developer responsible for Subway Surfers, one of the most downloaded mobile games on the planet. In this episode, you’ll learn how SYBO is navigating privacy regulations in the U.S. and Europe and the importance of working cross-functionally with your teams. Before joining SYBO, Jano…

1
Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory) 17:24

1+ y ago17:24

17:24

Gokce Oguz is the co-founder of Playable Factory, a Turkey-based company creating playable ads for gaming studios and brands with apps. Patrick interviews Gokce to learn all about playable ads for gaming studios and brands with apps. Find out what types of games or brands playables work best for, which types perform the best, when to iterate on you…

1
Megha Gambhir co-founder & CEO of Stupa Sports Analytics on building a global sports analytics company and helping athletes improve sports performance. 50:27

1+ y ago50:27

50:27

Driven by love for Table Tennis. Megha Gambhir, is the amazing co-founder and CEO of Stupa Sports Analytics. Her company is revolutionising the world of sports by providing athletes with cutting-edge analytics and insights to improve their performance. She talks about how she got started with a MVP - an Excel spreadsheet, to now working the ITTF an…

1
Using AI to advertise mobile games - Günay Aliyeva (Gamelight) 27:37

1+ y ago27:37

27:37

Günay is the co-founder of Gamelight, a user acquisition platform for app developers and a game and app recommendation platform for users. Gamelight’s success can be attributed to its powerful AI algorithm. Learn how UA managers are leveraging tech to pair users with mobile games that they’ll love. Questions Günay Answered in this Episode: How does…

1
Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI) 28:29

1+ y ago28:29

28:29

As part of our Women in Mobile series celebrating Women’s History Month, Maria Lannon from Remerge talks to Lana Dubinskiy, an AI product advisor and a co-founder of Women and AI. Women and AI is an initiative highlighting women working in the field of artificial intelligence and providing relevant industry news. It was created so that women could …