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Not 4 Nothing

Anthony DeStefano

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Close friends Anthony, Shawn &; Kyle talk about random topics every week Support this podcast: https://podcasters.spotify.com/pod/show/not4nothingpod/support
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Biz Bites for Thought Leaders, hosted by Anthony Perl, gives business owners, particularly focused in the professional services space, a platform to talk about their business and what makes them unique. It’s about sharing stories, the stories behind the story of a business, and opening up new networks. You will gain insights into what makes experts tick as well as sharing in amazing conversations with plenty of tips of how to get ahead in your business. There is so much to learn by unpacking ...
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We streamline your podcast creation process by making it as easy as possible. We have done the hard work to give you key information and decisions. We explain why but don't get technical; we keep it simple. This is not about us showing you comparisons of products, for example; rather, we give our recommendations, having researched for you. Podcasting can be a minefield of decisions and it is challenging to get started and learn how to be consistent and achieve a great quality show. We will s ...
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In this episode of Biz Bites for Thought Leaders, host Anthony sits down with renowned growth hacker and founder of the Collective Mastermind, Greg Cassar. Greg, who has helped countless business owners scale their businesses and become high net worth individuals, shares his "dual black belt" approach to both mentoring and investing. Get ready to l…
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In this episode of 'Podcast Done for You,' the host discusses the common mistakes that can hinder the growth of a business podcast. Key points include ensuring the podcast reflects your brand authentically, investing in high-quality audio equipment, maintaining consistency in podcast production, and keeping the topics relevant to your audience. The…
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This podcast episode, 'Podcast Done for You,' provides an in-depth guide on launching and maintaining a successful podcast, particularly for business purposes. Anthony outlines the immense growth and potential of the podcasting industry, citing 1.5 billion monthly listeners and the importance of podcasting in generating client engagement, building …
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In this episode of Biz Bites for Thought Leaders, Duncan Perkins, a veteran of the financial industry, joins host Anthony Perl to discuss his hub-and-spoke approach to finance. Perkins, who owns Tax Time Accountants and Home Loan Essentials, champions holistic financial advice, arguing that investing in one's own business is often the best opportun…
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In this episode of 'Biz Bites for Thought Leaders,' Mike and Sam from On Target share their unique approach to building high-performance business teams using principles from military aviation. With backgrounds as fighter pilots, they emphasise the importance of briefing and debriefing techniques, trust, communication, and psychological safety. Thro…
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Ever feel like the "weekly podcast" grind is setting you up for failure? You're not alone. In this episode of Podcast Done for You, we're ditching the common advice and giving you a new playbook. Discover why bi-weekly releases or outsourcing your podcast production could be the key to staying consistent without burning out. Learn how to use podcas…
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On this episode of Biz Bites for Thought Leaders, join host Anthony Perl as he sits down with renowned architect and CEO of Beyond Zero, Kevin Kennon. Discover how the core principles of exceptional architecture—from vision and execution to team communication and client relationships—can be applied to elevate your business and leadership. Kevin, an…
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Ready to level up your podcast game? Whether you're a listener or a creator, this episode will transform the way you think about business podcasts. Join us as we reveal how a simple mindset shift and a focus on one strong concept can unlock engagement and drive serious growth. You'll discover how to get the most out of every episode you listen to a…
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In this episode of Biz Bites for Thought Leaders, host Anthony Perl facilitates a fascinating panel discussion with mindset coach Jenny Jonte and empathic guide Michelle Howe, exploring how reconnecting with your inner wisdom can transform your leadership approach. Key Topics Covered: Why most people only seek change when facing significant challen…
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In this insightful episode of Biz Bites for Thought Leaders, Anthony Perl sits down with Wayne Findlay (Founder of The Backroom) and Mark Jenkins (Founder of The Gap) to explore how accounting firms can transform their businesses through the strategic combination of offshoring and advisory services. Wayne shares his journey from running a tradition…
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Two Anthonys, Two Biz Bites, One Brilliant Episode! Ever get your Biz Bites and your Biz Bytes mixed up? You're not alone! In a special, slightly meta crossover episode, our very own Anthony from "Biz Bites for Thought Leaders" finally teams up with the equally Anthony-named Anthony McMahon from "Biz Bytes" (yes, with a 'Y'!). They'll commiserate o…
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Join us on Biz Bites for Thought Leaders with Joanne Brooks, an entrepreneur with 17 businesses and 20 years of experience. Joanne is on a mission to revolutionize how women access higher education and business growth, emphasising that a traditional degree isn't necessary for success. In this episode, Joanne discusses the importance of ongoing lear…
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In this episode of "Biz Bites for Thought Leaders," join us as we chat with beverage industry expert Debbie Wildrick, who reveals why 80% of new products fail in their first year. Drawing from her extensive experience at Seven Eleven North America and with startups, Debbie highlights the crucial need to understand market opportunities, develop viab…
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Beyond Management: Leading with Purpose, Resilience, and AI Smarts | Biz Bites for Thought Leaders Join Anthony on Biz Bites for Thought Leaders as he chats with Johann, a sales coaching expert focused on purpose-driven business, and Brigitte, a master coach empowering female leaders with emotional resilience and work-life balance. This episode del…
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Ever wonder why a short podcast episode feels like a marathon to create? This episode of Podcast Done for You reveals the extensive time commitment involved, explaining why a 30-minute show can demand six hours of work, from pre-production planning to editing and post-production tasks Discover the challenges podcasters face and why consistency is c…
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In this insightful episode of Biz Bites for Thought Leaders, host Anthony sits down with Eli Ajznenman, a seasoned mortgage broker with over 15 years of experience, to unpack the secrets of building trust and fostering long-term client relationships in the mortgage industry. Eli dives into the current banking landscape, the challenges of switching …
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Ready to boost your podcast's impact? This episode of Podcasts Done For You shares crucial advice on upgrading your equipment to captivate listeners. We'll cover the top five priorities, starting with investing in a high-quality microphone for superior audio. Ditch Zoom for recordings and instead opt for specialised software like Descript or Ecamm …
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Is high employee turnover costing you? In this essential episode of Biz Bites for Thought Leaders, host Anthony and leadership expert Jd Walter expose the urgent manager readiness crisis. Learn why employees leave managers, not jobs, and how to develop management as a distinct, crucial skill. Jd shares insights on the human side of business, bustin…
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Ready to transform your business into a true thought leader? Join us on 'Biz Bites for Thought Leaders' podcast as we welcome Chris McNeil, the brilliant mind behind the 'Thought Process' methodology. Chris dives deep into what it takes to strategically lead thought in today's AI-driven world, emphasising creativity, audience influence, and deep cu…
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In this episode of Biz Bites for Thought Leaders, Ian Aldridge, Founder of Progressive Legal, shares crucial insights on protecting intellectual property (IP) and brands for business success in an AI-driven world. He emphasises the critical need for robust legal foundations, including proper structuring and commercial agreements, to mitigate risks …
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Are you making the common podcaster mistake of only looking ahead to your next episode? In this episode of 'Podcasts Done For You,' we're tackling the secret weapon to podcasting success: the content calendar. Learn how to plan, schedule, and consistently promote your podcast across social media, newsletters, and beyond. We'll dive into practical s…
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In this episode of Biz Bites for Thought Leaders, a detailed discussion unfolds between the host, Anthony, and Val, a digital transformation consultant from Via Technology. They explore why staff are leaving organisations and delve into the integration of technology within business systems. Val elaborates on the necessity of reframing relationships…
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In this can't-miss special edition of Biz Bites for Thought Leaders, get actionable strategies for not just surviving, but thriving in today's rapidly evolving tech landscape. Our expert panel featuring learning specialist Jd Walter, spiritual coach Cheryl Stelte, and tech leader Dave Alton dives deep into continuous growth, the power of your inner…
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In this episode of Biz Bites, host Anthony interviews artist and brand identity expert Tracey Hayim on the secrets of creating a powerful visual brand. Tracey explains key aspects such as understanding your target audience, the significance of color and design choices, and the strategic importance of brand consistency. She shares practical tips for…
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In this episode, we welcome Deb and Jeremy, a married couple and co-founders of a virtual CFO and bookkeeping business. They share their journey from traditional tax accounting to a forward-looking approach focused on business growth, highlighting the unique aspects of being spouses and business partners. Their discussion covers the evolution of th…
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Ready to level up your business's content game? In this insightful episode of Podcast Done For You, we dive into the ultimate content marketing showdown: Podcasting versus Blogging versus YouTube. Discover why our host argues that podcasting reigns supreme, offering unparalleled audience connection and a goldmine of repurposable content. Learn how …
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Unlock the secret to a thriving business in the latest Biz Bites for Thought Leaders episode, where Karren Jensen, CEO of Conductor Software, reveals how understanding and enhancing psychological safety directly fuels team performance and profitability. Discover the historical context, the power of a fear-free environment for participation and inno…
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In this episode of the Biz Bites podcast, the host engages in a conversation with Amanda Johnson about the power of storytelling in transforming both business and personal life. Amanda, who has spent her career helping aspiring messengers become authors, speakers, and coaches, discusses the crucial role of storytelling in communicating one's "why" …
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In this episode of Biz Bites, the host welcomes wellness coach Sophie Anderson, who shares her journey from corporate burnout to coaching teams towards better work-life balance and purpose. Sophie discusses the importance of prioritising employee well-being for productivity and innovation. She emphasises the role of self-awareness, recognizing pers…
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Struggling to make your podcast stand out? This week on "Podcast Done for You," we dive into crafting irresistible podcast titles, compelling descriptions, and valuable show notes that will hook your audience and boost discoverability. Learn how to understand your listeners, leverage powerful keywords with tools like Google and Open AI, and create …
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Transform fear into confidence! Learn to unlock your personal style and build a powerful brand, whether on stage or online. Practical tips from Nina Fountain on this Biz Bites episode..  You want to have the confidence to be able to be out there, but you also want the personal style to make sure you get that right. Also, you need to consider what h…
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In this Biz Bites episode, we gather a diverse panel of experts to dissect the current market, summarized by words like "volatile" and "opportunity." We delve into AI's disruptive yet innovative potential, exploring its impact across various sectors from small business to technology. The conversation highlights the necessity of agility and resilien…
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In this episode, the focus shifted to crafting compelling social media visuals for podcasts. The discussion highlighted the necessity of visual expertise and leveraging tools like Canva to create unique designs. Emphasising varied imagery with complementary colors and maintaining brand consistency while experimenting with fonts, the episode also st…
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Join Biz Bites as we chat with Igor Portugal, an IT veteran turned author and sales consultant, about his unique approach to bridging the tech and sales worlds. He shares insights from his book “Unasked Questions”, a fiction-infused guide to sales techniques, inspired by classics like "The Goal," and discusses the importance of human connection in …
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In this episode, we're cutting through the noise and diving deep into REAL podcast marketing strategies. Forget the gimmicks and the 'buy followers' schemes. We're talking about actionable tips to grow your audience organically. We'll cover everything from leveraging social media and SEO to tapping into the power of referrals and guest appearances.…
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In today's Biz Bites episode, we have Kerrie McGilvray of Admin Superheroes, who discusses fractional operations management, where experienced ex-corporate managers take over daily tasks for small businesses, freeing owners to focus on growth. Kerrie addresses common challenges like team management and hiring, emphasising tailored support and cultu…
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In this episode, let us examine the script versus off-the-cuff debate for podcasters, outlining the benefits and drawbacks of each. While scripts offer structure and precision, they can sound inauthentic, whereas speaking freely fosters connection but risks missing key points. Ultimately, the focus is on authenticity and audience connection, with t…
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In this episode of Biz Bites, Antony interviews Gina Balarin, a marketing communications expert and founder of Verballistics. Gina shares her insights on the art of effective communication and the challenges people often face when tasked with speaking in different contexts, such as on stage or in media interviews. The conversation also touches on p…
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This is a fantastic episode, we're going to hear so much about his journey as a seasoned tech entrepreneur and consultant, but also as the author of the book Life is Chaos and All is Well. So many things to share about how to navigate chaos: the three different types that we're talking about here both we're talking about environmental external and …
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Podcast newbie? Start here! This "Podcast Done For You" (PDFU) episode is your guide to launching strong. Host Anthony reveals how to create a killer first episode, from defining your audience and show purpose to structuring a compelling narrative. Learn to engage listeners, share your story, and plan for launch. He covers choosing guests, setting …
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In this episode of Biz Bites, expert insights come from Daniel Lalic. The podcast delves into business growth, entrepreneurship, and financial management, emphasizing strategies to overcome financial challenges, build strong teams, and develop effective business strategies. We touch on topics like navigating through different business life cycles, …
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TITLE: Leadership Insights: Jonno White on Team Success| Biz Bites Ever feel like you're leading a team through a minefield of personalities? This week on Biz Bites, we sit down with leadership expert, author, and podcaster Jonno White, of Clarity Group Global, to explore the often-turbulent waters of executive leadership, specifically the art of m…
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Tired of chasing clients? In this Biz Bites episode, marketing expert Andrew Ford reveals how to transform yourself into a magnetic brand. Learn how to overcome imposter syndrome, build a loyal community, and simplify your marketing with authentic, personalized content. Andrew also shares his journey from corporate escapee to successful entrepreneu…
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Feeling stuck in your career? Worried about the future of work? This episode of Biz Bites features career reinvention expert Tony Pisanelli, who shares practical strategies for navigating career transitions, job loss, and the impact of AI. Discover how to proactively manage your career, find your purpose, and even explore entrepreneurship. PLUS, bo…
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Kick off 2025 with marketing insights from John Dwyer (JD) of the Institute of Wow! In our first episode, JD shares actionable direct response strategies for businesses of all sizes, emphasising immediate impact. He reveals how platforms like Facebook and Instagram can power targeted campaigns, sharing success stories like the "Get a Home Loan, Get…
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In this episode of Biz Bites, Anthony sits down with Jason MacLean as he explores the transformative power of data-driven insights in service delivery and manufacturing. Drawing on his experiences at FreePoint Technology, Toyota Motor Manufacturing and a Tier 2 automotive supplier, Jason discusses the importance of continuous improvement, the role …
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In this episode of Biz Bites, Anthony sits down with Didier Le Miere from Fixon Media Group to uncover the power of video marketing for B2B success. They delve into the art of crafting captivating brand stories through video, explaining how to connect with your audience on a deeper level. Didier shares practical tips for small businesses to impleme…
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In this episode of Biz Bites, we welcome Bardeep, a dynamic business and leadership coach who shares his inspiring journey from addiction to success. Bardeep discusses the significance of self-leadership, purposeful living, and adaptability in today's AI-driven world. Listen in as we delve into topics like the power of culture in business, the diff…
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Ready to start your podcasting journey? In this episode of Podcasts Done For You, Anthony breaks down the essential components of your first podcast episode. From crafting a compelling introduction to delivering valuable content and ending with a strong outro, we've got you covered. Learn how to: Hook your audience with a captivating introduction. …
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In this episode of Biz Bites, we chat with Steve Bambury, co-founder of Growth Partners Ltd. We dive deep into the world of sales and marketing, exploring how to align values with clients, harness technology for growth, and revolutionise website design. Steve shares insights on building purpose-led organisations, fostering collaboration between sal…
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