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Amber Engine Podcasts

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Listen in as we explore and uncover what it's like to build the experience economy by diving deeper into the journeys of people making it happen, and getting a peek into their careers in engineering, product, design, marketing, and more. A podcast by GetYourGuide Careers.
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Brain Friendly Marketing

Rhiannon-Amber Leavett

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Most marketing strategies are still built on assumptions, opinions, and outdated focus groups. But here’s the problem: 96% of all decisions happen subconsciously. Which means your customers can’t even explain why they buy. This podcast cuts through the noise and shows you how to use neuroscience, behavioural science, and decision-making psychology to create marketing that actually works. From insurance to pharma, fintech to fashion, whatever your industry I’ll break down brain science into p ...
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Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface). - THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology. - With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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Mixing Drinks with friends. Just a group of long-time friends exploring ways to entertain, mix drinks and share our secrets of how we mix drinks. We take nothing serious so come join our tribe and have a drink with us. Cheers! Justina, Ryan, Eddie and Mike the Fact Checker
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Welcome to the Career Perspectives Podcast, I’m your host Karyn Nesby of KMN Coaching and Consulting. I’m here to help you navigate your tech and design career. I will tap into my network and leverage my 20 years of experience in tech and design across multiple industries and bring my coaching and mentoring to you.
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📦 In this special episode of the Podcast, Virto Commerce hosts an expert round table discussing the merits of composable vs decomposable eCommerce platforms for B2B eCommerce use 📦 This expert round table features the following B2B eCommerce experts: - Jason Greenwood - Round Table Moderator & Founder of Greenwood Consulting - https://www.greenwood…
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🎓 Josh is the Founder of VAIQ - https://vaiq.net 🎓 VAIQ finds, places and manages Virtual Assistants inside busy, growing, entrepreneur led businesses 🎓 Josh was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! --- 🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast 🎓 Mentoring Moments is composed …
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💡 Sebastian is CEO of Cruva - https://cruva.com 💡 Cruva is the complete AI-Powered TikTok Shop affiliate engine 💡 Cruva helps merchants find perfect TikTok affiliates with AI, automate outreach & follow-ups, send content briefs automatically, then track every result 💡 Cruva provides everything merchants need to scale their TikTok Shop affiliate pro…
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📦 Baptiste is the Founder & CEO of Rastro AI - https://www.rastro.ai 📦 Rastro bills itself as "The fastest way for distributors to enrich and launch new products" 📦 Rastro leverages AI agents for large catalogs - doubling your catalog for half the work 📦 Rastro: Pulls supplier web pages, optimizes titles & taxonomy, fills catalog gaps & translates …
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🎓 Rob is the Founder of Insight Matters - https://financeinsightmatters.com 🎓 Insight Matters provides Fractional CFO & Accounting Services for online businesses🎓 Get your FREE financial Assessment & Scorecard from Insight Matters here: https://financeinsightmatters.com/ecommerce-edge-podcast 🎓 Rob was gracious enough to be our guest mentor for thi…
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💡 Chris is the Cofounder & CEO of Syndic8 - https://www.syndic8.io 💡 Syndic8 helps brands to maximize their eCommerce sales by getting their products on the digital-shelf sooner, with greater accuracy and lower operating costs 💡 Syndic8 is revolutionizing product data management, syndication and connectivity for eCommerce across the retail and logi…
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In episode 8, we welcome Bhavna Mittal, Senior Manager Supplier Enablement at GetYourGuide, to Behind the Journey. Host Liam McNicholas sits down with Bhavna to discuss her inspiring career path—from starting as a Destination Manager in Dubai to leading multiple teams and the Employee Representation Group. Bhavna shares how her cultural background …
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📦 Amber is the Global Director of CX + Customer Adoption at the B2B eCommerce Association - https://www.b2bea.org 📦 Amber has helped deliver large scale change management and B2B eCommerce adoption projects at large manufacturers and distributors 📦 Amber is an expert customer digital adoption specialist and change agent within B2B orgs of all shape…
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🎓 Lynsey is a tenured digital transformation specialist 🎓 Lynsey is also a Founding Partner & Facilitator at Cognitive Union - a progressive, boutique learning and performance consultancy - https://cognitiveunion.com 🎓 Lynsey was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------…
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💡 Robby is Lifecycle Marketing Specialist at Marigold Campaign Monitor - https://www.campaignmonitor.com 💡 Campaign Monitor helps omni-channel merchants to launch, engage, and grow faster with their advanced email marketing platform 💡 Campaign Monitor lets brands compare their open rates, click-throughs, and bounces against industry standards, then…
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📦 Jeremy is the Director of eCommerce & Digital Marketing at Reinders - https://www.reinders.com 📦 Reinders is one of the Midwest's largest full-service distributors of products to the commercial green industry - since 1866 📦 Jeremy has spearheaded multiple ground breaking digital innovation projects over the last 13+ years at Reinders 📦 He is an e…
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🎓 Rebecca is an ex-McKinsey university lecturer, author, business leader, consultant and thought leader on all things risk vs. opportunity management - https://www.rebeccahomkes.com 🎓 Rebecca is the author of the new book: 'Survive, Reset, Thrive - Leading breakthrough growth strategy in volatile times' 🎓 Rebecca was gracious enough to be our guest…
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💡 Shaan is the Co-Founder & CEO of Alia - https://www.aliapopups.com 💡 Alia is the NEXT generation of eCommerce site popups 💡 Alia helps merchants achieve 15%+ opt-in rates with a smarter popup, designed perfectly for your brand — built specifically for Shopify 💡 Al, ia delivers: Automated Smart TestingSmart Triggering, Beautiful Templates, Custome…
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📦 Marc is the Global Technical Director of eCommerce at Ideal Clamp Products (Ideal Tridon) - https://www.idealtridon.com 📦 Marc has held senior digital leadership roles at multiple manufacturers & distributors over the years 📦 He is an expert in B2B eCommerce and knows what it takes to win in this space 📦 Marc also has the responsibility for maint…
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🎓 Joshua is the Founder of Imagine Marketing - https://www.imagine-affiliate.com 🎓 Imagine is a specialist affiliate marketing agency 🎓 Joshua was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------ 🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast 🎓 Mentor…
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💡 Russ is the President & CEO of Agilence - https://www.agilenceinc.com 💡 Agilence is an end to end 'loss prevention' platform 💡 Omni-channel retailers often have issues with 'shrinkage' but have great difficulty in identifying where, how and why this shrinkage is happening and Agilence solves for this problem 💡 Agilence supports smarter Loss Preve…
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📦In this special episode of the Podcast, Jason guests on a webinar & expert round table discussing the relevance of the Gartner Magic Quadrant for Digital Commerce hosted by Virto Commerce - https://virtocommerce.com 📦You can download the related full Magic Quadrant here: https://virtocommerce.com/assets/2025-gartner-magic-quadrant-for-digital-comm…
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🎓 Andrew is the CEO of Ashworth Strategy - https://ashworthstrategy.com 🎓 This episode gets to the heart of why eCommerce entrepreneurs and service providers forge ahead, even when it gets challenging and the way forward is unclear 🎓 Andrew was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ---------------…
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💡 Tom is the Founder of Cotera - https://cotera.co 💡 Cotera helps merchants build AI Agents That Don't Need Babysitting 💡 Cotera delivers agents that monitor, analyze, and act—automatically 💡 Cotera agents don't just analyze your customer feedback, they take action on it 💡 In this episode Jason & Tom discuss the future of agentic commerce and how t…
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📦 Alison is a UK based expert merchandising consultant - https://alisonmetcalfe.co.uk 📦 Alison and I were chatting and she asked whether her merchandising experience might be useful to B2B manufacturers & distributors - I said 'heck yes'! 📦 So we decided to make this conversation happen 📦 In this episode, Jason & Alison discuss the benefits of a pr…
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🎓 Jeremy is an eCommerce Consultant, Podcaster and colorful industry personality affectionately known as 'The eCommerce Redneck' - https://ecommerceredneck.com 🎓 This episode is a fun one where we discuss some of the history of eCommerce and where we think it's going next 🎓 Jeremy was gracious enough to be our guest mentor for this episode of Mento…
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💡 Rob is the Head of Strategy and Insights at Cordial - https://cordial.com 💡 Cordial technology automates billions of data-driven messages—across email, SMS, mobile app, social media, direct mail, and more 💡 Cordial is an award-winning, rapidly scaling software company on a mission to help the world’s largest brands drive scalable revenue growth a…
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📦In this special episode of the Podcast, Jason guests on the Shopify1Percent Podcast with Jay Myers - https://www.shopify1percent.com 📦This episode originally aired on February 19, 2025 - https://www.youtube.com/watch?v=R3mJmgTjWfU 📦In this conversation, Jason & Jay cover these Key Takeaways: ✅ B2B is a Channel, Not a Business Model – Even D2C bran…
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🎓 Arthur is the Co-Founder of S&G Bookkeeping - https://www.sandgbookkeeping.com 🎓 S&G Bookkeeping is a specialist eCommerce Bookkeeping & Tax Preparation service 🎓 Arthur was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------ 🎓 Welcome to 'Mentoring Moments', a sub-s…
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💡 Max is the Co-Founder & CEO of 7thOnline - https://www.7thonline.com 💡 7thOnline is dedicated, advanced AI-Powered Demand Planning and Inventory Management Software 💡 7thOnline is built for Wholesale, Retail and eCommerce 💡 7thOnline provides a comprehensive suite of applications powered by retail-specific machine learning & artificial intelligen…
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📦 Parker is the CEO at Tradiant - https://www.gotradiant.com 📦 Parker is an expert in the secondary-distribution industry 📦 Tradiant is a specialist Distributor that works with brands to liquidate excess inventory 📦 Tradiant is a strategic liquidation and secondary-market distribution partner for brands that value trust, speed, and control over whe…
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You’re running ads and they’re not converting. Your accountant team is on your back or you feel like you're wasting money... The problem probably isn’t your product or your targeting, or even the platform... it’s your messaging. In this episode, I’m getting straight to the point: your ads are bleeding money because they’re not brain-friendly. I bre…
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🎓 Josh is the Owner & CEO of ARM5 Formula - https://arm5formula.com 🎓 ARM5 Formula is a strategic eCommerce brand acquisition agency 🎓 ARM5 Formula is a next-gen eCommerce Aggregator that acquires and scales strong direct-to-consumer brands, backed by their proprietary ARM5™ Formula, driving growth through proven systems, deep expertise, and strate…
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💡 Tomer is the Co-Founder & CEO of Yotpo - https://www.yotpo.com 💡 Yotpo started life as an eCommerce ratings and review platform 💡 Yotpo is now an multi-functional digital marketing platform, encompassing Reviews, UGC, Loyalty & Referrals modules 💡 Yotpo is built to drive conversion and repeat purchases for eCommerce brands 💡 In this episode Jason…
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Join host Liam as he sits down with Mauricio Gamboa, Engineering Manager, Vivien Pillet, Lead Product Manager, and Lisa Morellini, Lead Product Designer from GetYourGuide’s Product Team. Discover how this dynamic trio collaborates across strategy, design, and engineering to create unforgettable travel experiences. From brainstorming new ideas to la…
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📦In this special episode of the Podcast, Jason guests on the ECOMMERCE PODCAST with Matt Edmundson - https://www.ecommerce-podcast.com 📦This episode originally aired on October 31, 2024 - https://www.youtube.com/watch?v=S-jjtLjuJEY 📦In this conversation, Jason & Matt cover the following key topics: 00:02:15 Introduction of guest Jason Greenwood and…
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No one gets excited about insurance (except maybe underwriters...) because insurance isn't exciting or sexy. No one is excited to renew their car insurance... But that’s exactly what makes insurance marketing so fascinating to a marketing nerd like me... In this episode, I’m talking all about how insurance brands use fear to grab attention and then…
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🎓 Nate is the CEO of Be the Hero Studios - https://betheherostudios.com 🎓 Be the Hero Studios is a specialist YouTube marketing agency 🎓 Be the Hero Studios has developed a unique YouTube marketing strategy called 'The Leaf Strategy' 🎓 Nate was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ---------------…
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💡 Bryan is the CEO of Smartling - https://www.smartling.com 💡 Smartling is where translation meets intelligence, powering global growth with every word 💡 Smartling is built to make you extraordinarily productive, Smartling is the best way to translate 💡 Smartling integrates to your tech stack, automates workflows, and translates with AI at scale – …
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📦 Nick is the Vice President, Technology Strategy & Solutions at ProfitOptics - https://www.profitoptics.com 📦 Nick is also a well known figure in the AI for Wholesale Distribution world 📦 Nick has been helping Distributors practically apply AI in their operations for the last couple of years 📦 In this episode, Jason & Nick discuss what is holding …
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In this episode, I’m breaking down how Apple gets inside your head and how you can (ethically) steal their neuromarketing playbook for your own business. Apple doesn’t just sell technology. They sell identity. They don’t tell you what their products do, they show you who you’ll become when you use them. This episode isn’t about design or tech specs…
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🎓 Dan is the Co-Founder & CEO of Unbound Merino - https://unboundmerino.com 🎓 Unbound Merino is a performance Merino knitwear manufacturer and DTC retail brand 🎓 Unbound Merino's clothing is designed to help you pack and own less so you can focus your energy on the experiences that matter most 🎓 Dan was gracious enough to be our guest mentor for th…
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💡 Michael is the Founder & CEO of Fanfare - https://fanfare.io 💡 Fanfare turns product launches into immersive experiences for today's experiential fans, creating hype-driven campaigns that excite audiences, deepen loyalty, and deliver real-time insights 💡 Fanfare delivers built-in messaging, interactive rewards, and frictionless data capture 💡 Fan…
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📦In this special episode of the Podcast, Jason guests on the Oro B2B Uncut Podcast - https://www.youtube.com/@OroCommerce/videos 📦Long time industry friend and B2B commerce expert Aaron Sheehan hosts 📦This episode was originally published by Oro on Jul 9, 2025 - https://www.youtube.com/watch?v=5PLk6mj7Jxs 📦In this conversation, Jason & Aaron cover …
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🎓 Daniela is the Founder & CEO of Mindful Goods - https://mindfulgoods.co 🎓 Mindful Goods is a specialist Amazon CRO (conversion Rate Optimization) agency 🎓 Daniela was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------ 🎓 Welcome to 'Mentoring Moments', a sub-series o…
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💡 Shane is the Owner of TraceFuse - https://tracefuse.ai 💡 TraceFuse is the only AI-driven solution that detects negative reviews outside Amazon’s policies and guidelines 💡 TraceFuse files cases for you, so you don’t have to lift a finger 💡 TraceFuse is 100% Amazon TOS compliant 💡 In this episode Jason & Shane discuss how bad reviews can kill your …
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📦Brad is the Co-Founder & CEO of RevMethods - https://revmethods.com 📦RevMethods is specialist B2B website visitor identity resolution platform 📦RevMethods helps manufacturers & distributors generate more pipeline by identifying and engaging high value visitors 📦RevMethods enhances the customer experience with personalized interactions based on vis…
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💡Alex is the Co-Founder & CEO of Passport - https://passportglobal.com 💡Passport is a cross-border eCommerce services provider 💡Passport handles end to end cross-border shipping and Merchant of Record (MOR) services 💡Passport delivers: Store configuration and localization support, Accurate, landed duty & tax costs, Reliable DDP shipping to 180+ cou…
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📦Div is the Co-Founder & CEO at WizCommerce - ⁠https://wizcommerce.com 📦Wiz is an AI-powered sales and eCommerce platform for wholesalers & distributors 📦WizCommerce is rebuilding wholesale from the ground up, with AI at the core that helps B2B's sell smarter, faster 📦WizShop: Your AI-powered B2B ecommerce platform for seamless ordering: Customer a…
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🎓Matthew is the Managing Partner of Build, Grow, Scale - https://buildgrowscale.com 🎓BGS is a digital services agency focused on 'Revenue Optimization' and they believe traffic is NOT your problem 🎓Matthew was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------ 🎓Welcom…
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💡Troy is a General Manager at GreyOrange & Leader of GreyOrange’s gStore retail business unit - https://www.greyorange.com/gstore 💡GreyMatter is GreyOrange’s flagship software platform (warehouse orchestration / fulfillment orchestration) that handles real-time coordination between robots, people, and systems 💡gStore is a companion software for sto…
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📦Matt is the Practice Director, Wholesale Distribution at Pivotree - ⁠https://www.pivotree.com 📦Pivotree is a Toronto Headquartered digital commerce agency/SI with 7 global offices 📦Pivotree has deep expertise in commerce solution engineering for manufacturers and distributors 📦In this episode, Jason & Matt discuss how B2B business growth cannot re…
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🎓Al is the Founder & President of Polaris Brand Promotions - https://polarisbrandpromotions.com 🎓Polaris has created over 4,000 unique and exciting brand experiences across the US for the brands they represent 🎓Al was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------…
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💡Dan is the Co-Founder & CEO of GOA Marketing - https://goa.marketing 💡GOA is a paid/performance marketing optimization platform 💡GOA is cutting-edge technology empowering enterprise advertisers to stay ahead of the competition 💡GOA is a technology platform, enhanced with expert insight, designed to autonomously identify key opportunities on your b…
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