Most marketing strategies are still built on assumptions, opinions, and outdated focus groups.

But here’s the problem: 96% of all decisions happen subconsciously. Which means your customers can’t even explain why they buy.

This podcast cuts through the noise and shows you how to use neuroscience, behavioural science, and decision-making psychology to create marketing that actually works.

From insurance to pharma, fintech to fashion, whatever your industry I’ll break down brain science into practical, no-nonsense strategies so you don't need a doctorate in neuroscience to apply scientifically proven strategies to your campaigns, your brand, and your customer journey.