Have you ever wondered why only a few people get past the final round interview and land the job offer? Join us in the ring as our host, AJ Eckstein, speaks with RECRUITERS at top companies in multiple industries to learn the secrets why certain applicants get "knocked out" and others are still standing after the final round. Learn more at www.thefinalround.com
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AJ Eckstein Podcasts
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Funnel Vision - For Performance-Driven Agencies & Marketers
Mikael Dia - Performance Marketing Expert
Welcome to Funnel Vision, hosted by Mikael Dia, Founder & CEO of Funnelytics. This weekly podcast features Founders, CEOs, and CMOs from B2B companies generating $2-30M ARR who break down the exact playbooks behind their growth engines. Instead of just talking strategy, our guests dive into specific numbers, channels, and tactics that are winning for them today. You'll hear how a SaaS founder built a content engine that generated $2.4M in qualified pipeline, or exactly how a marketing leader ...
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Made for those who choose to ‘lean-in’ to life, live purposefully, and desire to make positive changes. This is a safe place for exploration and personal growth by empowering and providing you with knowledge from top experts and change makers in all aspects of self-improvement and wellness to help you make the best decisions for positive improvements in your life. With the expert guidance of health coach Jill de Jong, Life Done Better is a haven for community, connection, and growth. Learn M ...
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$2k Deal Closed By AI with No Human Intervention - Kevin Jacobson Jr. and Joshua Collier, Levrg AI
39:19
39:19
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39:19Joshua Collier and Kevin Jacobson Jr. (Co-founders of Levrg AI) join Mikael for a groundbreaking breakdown of how they helped a struggling fitness coach replace his human sales team with AI, generating 200 calls in 2 months and transforming his $20K/month business. Joshua and Kevin bring 32 years of combined sales experience and have pioneered the …
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The $8.8 Million Challenge Funnel Strategy - Christian Davis, Full Stack Email Marketer
30:18
30:18
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30:18Christian Davis (Full-Stack Email Marketer) joins Mikael for an explosive breakdown of a 7-day challenge funnel that generated $8.8 million across three launches for publishing.com. Christian, who won Russell Brunson's affiliate competition for $100M Leads by 30% and has received personal replies from both Leila and Alex Hormozi praising his copy, …
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The Funnel Behind Mike Koenigs Latest Book - Scott Conorton, CMO of The Superpower Accelerator
38:47
38:47
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38:47Scott Conorton (CMO for Mike Koenigs) joins Mikael for an in-depth breakdown of a high-converting book funnel that generated $9,000+ from just 1,112 page views. Scott, a seasoned copywriter who started during COVID and has written controls for major brands like Up Wellness and Backyard Vitality, convinced influencer Mike Koenigs to test cold traffi…
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Scaling eCom Revenue From $5k to $1 Million/Month with Nicholas Delgado, CEO of TNA Associates
25:59
25:59
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25:59Nicholas Delgado (CEO of TNA Associates) joins Mikael for the premiere episode of Funnel Vision's new season to break down how he scaled a D2C skincare brand from $5,000 to $1 million per month in revenue within a year using data science and AI-driven marketing strategies. Nicholas specializes in quantitative modeling and business analytics, helpin…
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Why Brands are Ignoring LinkedIn Creators and Losing Big - AJ Eckstein, Founder/CEO Creator Match
25:22
25:22
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25:22AJ Eckstein (Founder & CEO of Creator Match) joins Mikael to discuss the emerging world of LinkedIn creator marketing and how brands can leverage professional influencers for B2B growth. AJ's company Creator Match has run some of the biggest LinkedIn creator campaigns including Notion's viral "Notion Faces" campaign with 50 creators posting simulta…
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Why most agencies fail at onboarding (and how to fix it) - Taylor McMaster, Founder of DOT & Company
24:46
24:46
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24:46Taylor McMaster (Founder of DOT & Company) joins Mikael to discuss client onboarding and account management strategies that help agency owners scale beyond the day-to-day operational bottlenecks. Over the past 6 years, Taylor has helped over 12,000 agency owners optimize their onboarding processes through her fractional account management services.…
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How AI has changed B2B copywriting - Chris Silvestri, Founder of Conversion Alchemy
21:31
21:31
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21:31Chris Silvestri (Founder of Conversion Alchemy) helps series A - C B2B SaaS companies increase their conversions by improving their messaging. By applying his copywriting and positioning skills, his clients have seen their conversions improve anywhere from 30 - 200%. Chris started out as a software engineer, but later on pivoted to solopreneurship.…
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How to Charge What You’re Worth - Jake Hundley, CEO of Evergrow Marketing
24:07
24:07
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24:07Jake Hundley (CEO of Evergrow Marketing, Host of The Agency Growth Podcast) operates in the landscaping & lawn care industry. To date, 100% of their business has come inbound - which is a dream state for most agency owners. Jake and his co-founder Cody both worked at agencies prior to founding their own, and they recommend doing the same to anyone …
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How to Use Text Messaging in Marketing - Bianca Blake, Co-Founder of Klickrr
23:38
23:38
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23:38Bianca Blake (Co-Founder of Klickrr) is an expert in leveraging text-messaging as a marketing channel. Texting is a heavily underrated marketing channel. Before founding Klickrr, Bianca ran marketing for various corporations. After getting fed up with the corporate life, she found a few contractor opportunities that ultimately grew into a consultan…
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Master the Marketing Mindset - Patrick Ward, VP of Marketing at Media.Monks
25:10
25:10
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25:10Patrick Ward (VP of Marketing, Formula.Monks at Media.Monks) joins Mikael to help marketers figure out what it takes to become a truly legendary marketer. He’s constructed world-class campaigns with such global multi-billion dollar clients & partners as Google, Nike, Walmart, Sony, Allianz, Fiji Airways, Oracle, and The U.S. Space Force. What many …
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BOFU Matters Most in B2B SaaS - Chris Roche, CEO of Catalyst Consulting
22:02
22:02
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22:02Chris Roche (CEO of Catalyst Consulting) joins Mikael to discuss the bottom of the funnel (BOFU) for B2B tech. Chris is an ex-CRO who founded his agency 3 years ago, which has now grown to over 7 figures in ARR. One hugely impressive stat about Catalyst Consulting is that Chris has been able to scale the agency to 7 figures with only around $10k sp…
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Brand vs Performance Marketing and Why PR Matters - Lindsey Carnett, CEO/Founder of Marketing Maven
23:05
23:05
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23:05Lindsey Carnett (CEO & Founder of Marketing Maven, Author of The Marketing Maven Method: Secrets of a Maven) joins Mikael to help agency owners differentiate between brand and performance marketing, and better understand how to approach PR. Brand Marketing & PR often get neglected in favour of performance marketing due to it being more difficult to…
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Affiliate Marketing & Why it’s Still Relevant - Robert Glazer, Founder of Acceleration Partners
22:18
22:18
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22:18Robert Glazer (5x Entrepreneur, #1 WSJ & USA Today Best Selling Author, Top 0.1% Podcast Host) is an expert in all things affiliate marketing. His affiliate journey started with the realization that cost-effective lead sources are the lifeblood of business, and at the time content partnerships were a brand new niche that could provide exactly that.…
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How to Win in The Creator Economy - Phil Ranta, COO at Fixated
22:39
22:39
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22:39Phil Ranta (COO at Fixated) is a pioneer of the digital media revolution, working as a pre-YouTube professional web video producer in 2005, video content app creator before the smartphone revolution in 2007, an early exec in the MCN boom with two successful exits, and as the Head Gaming Creators at Facebook and Mobcrush, driving the live streaming …
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Psychometric Assessments for Marketers - Stephanie Kelly, CPO at Styles
22:00
22:00
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22:00Stephanie Kelly (Chief Product Officer at Styles) started her career in marketing and communications before transitioning to executive coaching. After 15 years in marketing, including working with boutique agencies and in crisis communications, she experienced a health challenge that led to a profound career shift. She became passionate about helpi…
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Agency Growth Requires Real Systems - Craig Rodney, Founder of The Agency Coach
21:38
21:38
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21:38Craig Rodney (Founder at The Agency Coach) helps agencies systemize their processes and scale. He started his first agency way back in 2002, grew the business, went through a merger and in 2013 sold his first business. After 2016, he started coaching other agency owners so they can follow his path. The first big mistake that Craig had to pinpoint a…
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How to Sell Into the Enterprise - Frank S. Pierce, 3x CMO & Enterprise Seller
18:56
18:56
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18:56Frank S. Pierce (3x CMO with enterprise sales expertise in Financial Services, Retail and Tech) joined the show to discuss how agencies can get out of the SMB space and secure upmarket clients. While Frank started out in Marketing and has held 3 CMO roles, his latest career accolades are mostly in the realm of enterprise sales. As a marketer, he sa…
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The State of AI in Content Marketing - Audra Carpenter, Founder of ATEC Dynamics and zindo+co
20:13
20:13
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20:13Audra Carpenter (Founder of ATEC Dynamics and zindo+co) is an expert in utilizing AI in marketing. She’s worked with companies across the whole spectrum - from early stage startups all the way to the Fortune 500, providing services such as website building, AI implementation and overall strategy. When it comes to AI implementation, Audra started wi…
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$200M+ in Email Revenue - Phillip Rivers, Founder of Growthpointe (2 Exits)
21:37
21:37
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21:37Phil Rivers (Founder of Growthpointe, 2 previous exits) has generated $200+M in email revenue for his eCommerce clients. The King of Klaviyo has acquired 500+ clients during his agency career. Phil started creating email lists in 2005. After he graduated college, he joined a software company and started a marketing side hustle. At first, he was a g…
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Running a Bespoke Strategy Agency - Jade Caillot, Founder of ELLEVATE
23:37
23:37
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23:37Jade Caillot (Founder of ELLEVATE) runs a specialized agency in accelerating the growth of women-founded and women-led businesses. As of December 2024, she’s also a Forbes featured Marketing Expert. In simpler terms - they take businesses that aren’t sure how to scale to their goals and make their dreams a reality. They focus on helping companies m…
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How US Navy Veterans Run an Agency - Brian Ahmadi, CEO of Maximum Profits Agency
23:17
23:17
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23:17Brian Ahmadi (CEO of Maximum Profits Agency) started his agency journey after many years in the US Navy. He helped his first batch of clients - bars - manage their social media accounts for $500/month and free drinks for his crew. They quickly spread through word of mouth and started getting clients left and right. Deployments halted their progress…
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How to Build an Effective Agency - Jonathan Cogan, Founder of Sephrina Strategy
22:18
22:18
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22:18Jonathan Cogan (Founder of Sephrina Strategy) is an agency leader, marketing strategist, brand consultant, coach, teacher and facilitator with a 20-year track record helping to launch and grow businesses, brands and campaigns in Canada, the U.S. and globally. Jon is a big proponent of effectiveness leading to efficiency. Big networks and corporatio…
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Agency Profitability and How To Achieve It - Marcel Petitpas, Co-Founder & CEO of Parakeeto
24:34
24:34
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24:34Marcel Petitpas (Co-Founder and CEO of Parakeeto), has helped 100+ agencies measure & improve their profitability through consulting and technology. Some of their clients have been able to decrease their overtime AND grow 90%+ YOY. He also hosts The Agency Profit Podcast - the only podcast that tackles the topic of agency profitability. Agencies of…
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How to Build a Self-Sufficient Agency - Robert Da Costa, Agency Coach & Mentor
24:37
24:37
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24:37Rob Da Costa (Business Owner, Agency Coach & Mentor), helps agency owners grow their agencies in a sustainable and profitable way. Having started, grew and sold his own agency, he has an in-depth understanding of the challenges agency owners face. Back in 1992, Rob was a marketer for early tech companies. They kept trying to hire agencies but alway…
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Staying Ahead of Marketing Trends for 20+ Years - David Meerman Scott, Best-selling Author & Advisor
25:33
25:33
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25:33David Meerman Scott (Entrepreneur, Advisor, Keynote Speaker and WSJ Best-selling Author) began his entrepreneurial journey in 2002 - at the cusp of the internet revolution. Now he’s written 12 books that have sold millions of copies, done marketing and business presentations on all 7 continents, advised countless clients and been on HubSpot’s advis…
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11 Years of Growing the Digital Marketing Institute - Ken Fitzpatrick, ex-CEO of DMI
22:41
22:41
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22:41Ken Fitzpatrick led the Digital Marketing Institute (DMI) - the largest global digital marketing training and certification body with 75k+ certifications and 330k+ members - for over 11 years until he moved on to a new role at BPP 2 months ago. He’s also led companies to 3 successful exits. The focus of DMI was always to create a standard that rais…
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the Close Enterprise Deals playbook - Christian Banach, Principal at Christian Banach
4:51
4:51
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4:51Full Episode Here - https://youtu.be/eOZ9DQhM7LEBy Mikael Dia - Performance Marketing Expert
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Start Closing 6 & 7-Figure Contracts - Christian Banach, Principal at Christian Banach
19:12
19:12
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19:12Christian Banach (Principal and Chief Growth Officer at Christian Banach) helps agencies, B2B companies, small to large, across marketing disciplines, land 6- and 7-figure opportunities predictably through consulting, training, and outsourced lead generation services. More than 20 years ago, Christian started his career by throwing small social eve…
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How to Differentiate Your Agency - Jeff Meade, President of MEADE
24:30
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24:30Jeff Meade (President of MEADE) is an expert in agency positioning. He managed to grow his agency beyond $20 million in revenue prior to moving into agency coaching. An agency wasn’t the initial vision. At first, Jeff and his co-founders were trying to operate as a consultancy. They quickly learned that a team of 20-somethings simply don’t have the…
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Insights From 23 Years in Content Marketing - Andy Crestodina, Co-Founder/CMO at Orbit Media
28:13
28:13
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28:13Andy Crestodina (Co-Founder and CMO at Orbit Media) is an expert at SEO, Analytics, AI, Content Strategy and Website Optimization. He’s gathered a huge following consisting of 100k+ LinkedIn followers and newsletter subscribers. He’s been publishing since 2007, and nowadays speaks on 100+ stages per year. These efforts have enabled his team to gene…
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SEO Isn't dead, you just need to drive more value - Galen Low
7:06
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7:06Full Episode Here - https://youtu.be/b3ea3C6x9_ABy Mikael Dia - Performance Marketing Expert
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Agency owners CAN get out of project management Ft. Galen Low, The Digital Project Manager
25:34
25:34
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25:34Galen Low (Co-Founder at The Digital Project Manager) helps agency owners completely transition out of project management work by leveling up their project managers and enabling them to be self-sufficient. Their training program has certified over 700 agency professionals to date, and helped alleviate 50-75% of project management costs for owners. …
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Helping 3000+ Agencies Implement ClickUp - Gray MacKenzie, Founder of ZenPilot
24:22
24:22
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24:22Gray MacKenzie (Founder of ZenPilot) saves agencies from constantly hopping between project management tools such as Asana, Monday, ClickUp, Notion, Teamwork, Wrike, Basecamp, Trello etc. They’ve led over 3000 teams to tighten their operations through ClickUp. Before becoming a full-time operations consultancy, Gray ran a separate business that off…
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How Agency Owners Can Work Less & Earn More - Karl Sakas, Sakas & Company
26:19
26:19
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26:19Karl Sakas (Agency Consultant & Executive Coach at Sakas & Company) helps agency owners work less and earn more, while rewarding their best team members. So far he’s worked with over 600 agencies across the globe. It’s safe to say that working less and earning more is a very common goal. Karl adapted this messaging and even wrote a book - Work Less…
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Full Episode Here - https://youtu.be/85hOIwCkTN4By Mikael Dia - Performance Marketing Expert
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Automate your Advertising Data - Jordan Bell, Founder & CEO of Agency Bell
24:58
24:58
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24:58Jordan Daniel Bell (Founder/CEO of Agency Bell) has managed $100+ Million in ad spend and currently helps companies get more customers with AI-powered advertising. Jordan has been running agencies for 10+ years. During this time he came to the conclusion that the ads space desperately needs to make better targeting decisions and a way to gather and…
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Agency Owners - Stop Leaving Money on the Table! | Robin Waite, CourseApp & Fearless Business
28:02
28:02
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28:02Robin Waite (Founder of CourseApp and Fearless Business) helps agency owners stop leaving money on the table, fix their pricing and start growing their businesses to it’s true potential. When Robin was running his web design agency he noticed that there was a ton of friction in their overall process, with deals taking up to 3 months to finalize and…
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Deployment is your #1 Operational Priority - Marquis Murray
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4:05Tune into the full episode here - https://youtu.be/DQfOaRXV0rwBy Mikael Dia - Performance Marketing Expert
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Creative Entrepreneurs Need Strong Operations - Marquis Murray, Founder & CEO of Cirface
24:31
24:31
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24:31Marquis Murray (Founder & CEO of Cirface) specializes in elevating the operational efficiency of Marketing & eCommerce teams by streamlining their processes and maximizing technology utilization. He’s also an Asana partner and helps clients get the most out of their platform. With his background in corporate operations, Marquis quickly realized tha…
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Marketing your B2B SaaS Through Affiliates - Shaun Clark, GoHighLevel (HighLevel)
2:08
2:08
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2:08Check out the full conversation here - https://www.youtube.com/watch?v=mbRQg0wjlS8By Mikael Dia - Performance Marketing Expert
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Prioritise the User’s Experience to Drive Sales - Paul Boag, Founding Partner of Boagworks & CRO Expert
24:59
24:59
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24:59Paul Boag (Founding Partner of Boagworks) is a CRO (Conversion Rate Optimization) expert whose goal is to help companies better understand the new generation of connected consumers. Over the last 30 years he’s worked with hundreds of clients, including huge names such as Puma and Shell. Many of today's marketers had a social media account by the ti…
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How GoHighLevel Took Over the Market - Shaun Clark, Co-Founder of GoHighLevel (HighLevel)
22:08
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22:08Shaun Clark (Co-Founder of HighLevel [GoHighLevel]) has helped countless agencies grow their revenue through white-label software and service solutions. Agencies can get hesitant when thinking of implementing new technology for their clients, as with the software evolving they can take over the clients needs fully and make the agency redundant. Sha…
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The Reason Agency Owners Can’t Catch a Break - Melanie Chandruang, Founder of WeConsult
21:07
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21:07Melanie Chandruang (Founder of WeConsult) is a financial nerd, an operations whiz, and an expert integrator all rolled into one charming, no-nonsense package. She makes agencies more profitable, sellable, and run like well oiled machines by optimizing their operations. For the last 6 years, Melanie has been serving agencies with operations consulti…
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Reclaim Your Life Through Documentation - Troy Dean, Founder of Agency Mavericks
26:59
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26:59Troy Dean (Founder of Agency Mavericks) helps agency owners expand, get more time, and sometimes even leave their businesses successfully. The work they do generates between $50 - $100 Million per year for their clients. He’s also one of the founding members of Funnelytics. Agency owners are often the most busy and stressed out entrepreneurs you’ll…
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The Key to Success is Differentiation - Anthony Gindin, Founder & CEO of Agency Different™ (4 Exits, 2 IPO’s)
19:43
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19:43Anthony Gindin (Founder & CEO of Agency Different™) helps agency principals with strategic planning, business model design, brand positioning, service productization, client acquisition, and enhancing profitability through growth. Anthony started his first agency at the age of 17 and sold it within 5 years. Then at 24, he sold his second agency tha…
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3k -> 50k Followers on LinkedIn in 1.5 years - Kara Redman, Founder & CEO of Backroom [BONUS]
8:31
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8:31This is a snippet from the last episode of the Funnel Vision Show with Kara Redman (Founder and CEO of Backroom), who has helped founders launch startups, build brands and secure venture capital for the last 10 years. For the full episode check out the previous episode!By Mikael Dia - Performance Marketing Expert
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The People-First Approach is a Winner - Kara Redman, Founder & CEO of Backroom
21:50
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21:50Kara Redman (Founder and CEO of Backroom) has helped founders launch startups, build brands and secure venture capital for the last 10 years. From finding their first investors to making global expansions, Kara has helped startups reach their dreams - without ever niching down. Kara’s journey is one that very many agency owners can relate to. She d…
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You can't scale without operations - Jhana Li, Founder of Spyglass Ops [BONUS]
11:53
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11:53This is a snippet from our podcast episode with Jhana Li. For the full conversation, tune in to the last episode of Funnel Vision!By Mikael Dia - Performance Marketing Expert
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Scale Your Agency Through World-Class Operations - Jhana Li, Founder of Spyglass Ops
26:44
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26:44Jhana Li (Founder of Spyglass Ops) is a wizard of operations who helps scale businesses through efficient and autonomous processes, enabling founders to take a step back from being involved in every single part of the day-to-day.. Jhana got into operations while doing vanlife through North & South America. Her boyfriend at the time was running a di…
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Increase Agency Profit with Better Structuring - Tim Kilroy, Agency Coach & CEO [BONUS]
8:38
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8:38This is a snippet from our podcast episode with Tim Kilroy. For the full conversation, tune into the last episode of The Funnel Vision Show!By Mikael Dia - Performance Marketing Expert
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