The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing) ...
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Adam Bensman Podcasts
Give your audience a brain hickey. Crafting brand messages, copywriting, and video scripts that leave a mark. Learn the most effective techniques to communicate with your audience and increase conversion.
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The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about th ...
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STOP Overpaying for Roofing Material: 7 Manufacturer + Distributor Negotiating Tactics
14:54
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14:54You might be overpaying for roofing materials. Some companies are paying up to 44% of their revenue. But you won’t be after you watch this video. Here are 7 negotiating tactics to get the lowest material prices possible. Some companies might even negotiate an extra 3%, 5%, or 7% when you use all of these tactics together. I hope this video helps yo…
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Stop Gambling with Your Ad Budget: Become the GC of Your Marketing with Adam Bensman
57:07
57:07
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57:07Most roofers throw money at marketing and just hope it works. But that’s like putting cash in a slot machine. In this podcast, I’ll show you how to STOP gambling and START building a system that actually works. You’ll learn how to: - Know if your marketing is working - Stop wasting money on junk leads - Measure the 4 numbers that matter most - Thin…
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Fired Up & Broke in 2020—Then They Launched a Multi-Million Dollar Roofing Business with Taylor Miller
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54:05Fired up. Broke. Single mom in 2020. That’s where Taylor Miller was when she decided she’d never let anyone hold power over her paycheck again. With zero plans to start a roofing company, Taylor and her husband Jay launched Miller Storm Roofing in one of the most chaotic years in history. They built it from the ground up—turning $5,000 into a multi…
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ChatGPT 5 Will Beat Your Digital Marketing Agency's Landing Page... in 8 Minutes
10:42
10:42
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10:42When you sign on with a digital agency, they put handcuffs on you. So when you leave, you lose access to all the landing pages they built for you. Guess what… not anymore! Because the new ChatGPT 5 makes it easier than ever before to create high-converting landing pages in less than 8 minutes… Even if you’re not tech-savvy. Watch as I build a high-…
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The Art of Saying No: The Sales Secret 97% of Roofers Miss with Dashaun Bryant
1:00:57
1:00:57
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1:00:57You’re not losing sales because of price. You’re losing them because you avoid the word “no.” In this interview with the one and only Dashaun Bryant, we unpack the real reason most roofing sales reps miss deals — and how learning the Art of Saying No could change everything. Dashaun breaks down why “no” is the second-best answer in sales, how to ge…
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4 CRM Automations That PRINT MONEY for Roofers
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11:32
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11:32Ad costs are going up. Your PPC and LSA budget isn’t going as far as it used to. And the truth is… it’s only getting more competitive from here. Private equity is throwing buckets of cash into roofing. They’re trying to outbid the little guy. But this isn’t doom and gloom. It’s your chance to get more leads and more sales from what you’re already p…
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How to Influence WITHOUT Being Pushy: 7 Roofing Sales Secrets
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16:05
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16:05If you hate sounding pushy, fake, or salesy… this is for you. I’ll show you how to use these 7 methods of influence to close even more sales. Watch this new video: How to influence without being pushy. No sleaze. No tricks. Just real influence that feels natural and honest. I hope this helps you serve more people by being authentically you. P.S. Be…
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The Scary Future of Recruiting in Roofing Sales (it’s starting NOW)
12:19
12:19
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12:19The way we recruit in roofing is about to change. It’s already starting. And if you’re not ready… you’ll be left with a shrinking sales team, unmotivated reps, and no new applications. In this new video, I expose what’s happening right now—and what you need to do to survive and win. This is your wake-up call. Because when the recruiting war hits yo…
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He Put the Wrong Roof On—Then Turned It Into a Marketing Goldmine with Brett Tesson
1:04:38
1:04:38
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1:04:38He put the wrong roof on. Yep—wrong color. Wrong shingle. Whole thing had to come off. But instead of hiding it or blaming someone else… Brett Tesson OWNED it. Replaced the entire roof. No excuses. And what happened next? That mistake became the best marketing moment his company ever had. In this episode, Brett shares how Tesson Roofing became one …
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$1M Mornings: How Big Earners in Roofing Sales Start Every Day
12:17
12:17
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12:17What’s the difference between poor sales reps and big earners? How they start their day. They don’t snooze alarms. They don’t scroll social media in bed. They don’t wait to feel motivated. Each of them has a unique, battle tested ‘Magic Morning’ that works for them. I made you this video to show you what big earners do every morning. Watch it. Shar…
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Door Slammed in Your Face? Try This. (I NEEDED this to make 6 figures)
9:47
9:47
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9:47I was broke… Couldn’t even afford gas to see my family for Easter. I called my mom to say I wasn’t coming… She wired me 20 bucks to buy gas. When I called her to say thank you, my stepdad chimed in and said, “Adam, you can make $100K selling roofs door to door.” I thought he was nuts. But I was desperate. So I tried it. And I got destroyed. Doors s…
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EXPOSED: Marketing Agencies' Dirty Secrets They Don't Want Roofers to Know
15:05
15:05
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15:05Ever feel like you lit your ad budget on fire? You hired a digital marketing agency… Paid thousands… And got ghosted. Or worse—left with nothing to show for it. You’re not alone. It’s time someone exposed what’s really going on behind the scenes. Watch this new video where I expose the dirty secrets that digital marketing agencies don’t want you to…
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The #1 Mistake Roofers Make After Getting Leads (And How to Fix It with AI) with Josh Crouch
53:55
53:55
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53:55Most roofing companies pour time and money into getting leads… but then blow it when it counts most. In this episode, Josh Crouch shares how to STOP leaving money on the table. You’ll learn: ✅ The #1 mistake roofers make after leads come in (and why it happens) ✅ How automation and AI can follow up faster than your team ever could ✅ The easiest way…
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Roof Claims Will Change FOREVER: Verisk (Xactimate) Will Own AccuLynx
1:06:05
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1:06:05The company behind Xactimate, Verisk, will own AccuLynx. A $2.35B acquisition… And roof claims may change forever. Because now… Verisk controls both the estimating, CRMs, and a lot more. claims. If you think insurance was tough before… Just wait. In this new video with John Senac, we discuss: - What Verisk openly shares in their investor deck - How…
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New in Roofing Sales? This Video Will Save You MONTHS of Struggle
19:58
19:58
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19:58Starting a career in roofing sales is like… “WOOHOO!” Then… “Oh *&%^ what did I sign up for?” But with the right advice, you can get from *&%^ to HECK YEAH and start closing deals in no time. That’s why I made this new video. To share the advice I wish someone gave me when I got started. Watch and share this one with the new hires on your team. P.S…
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This Roofer Fired His Best Sales Rep—And It Made Them Millions with Elijah Muhm
1:00:17
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1:00:17Most roofing companies keep their top sales rep… even when they destroy the team’s spirit. Not Elijah. In this video, you’ll hear how Elijah and his partners took a small mom-and-pop roofing company doing $700K… and turned it into a multi-eight-figure powerhouse in just 2 years. He did it by putting culture over profits. You’ll see why firing the “…
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Stuck at the Door? Say THIS to Get Invited Inside & Close D2D Roofing Sales
11:26
11:26
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11:26I used to get stuck pitching on the porch all the time. Found damage. Showed pics. Still didn’t get invited in. It sucked. Then I started asking this one simple question. And like magic — I started getting invited inside. Watch this new video to learn it. Try it. You’ll start closing more deals at the kitchen table. Be a hero and share this with yo…
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Roofing sales is more cut throat now than ever before… Watch this CLOSER Masterclass to arm yourself and your team with the tools you need to close even more sales in this cut throat economy. If you want your team to train with closers like me, John Senac, and Dashaun Bryant - then join us every week inside our members-only community, the Roofing &…
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3 Mindset Shifts That Turned $1M Roofers into Market Dominators with Chuck Thokey
59:39
59:39
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59:39What if your roofing company’s biggest obstacle isn’t leads, sales, or processes—but your mindset? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Top Rep founder and renowned sales trainer Chuck Thokey to break down the 3 critical mindset shifts that separate stuck roofing companies from market-dominating powerhouses. Chuc…
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Most Roofers FAIL at Facebook Ads – Here’s How to Fix It
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23:39Is your ad budget burning up on Facebook ads that don’t bring in leads? You’re not alone. I just broke down real roofing ads from your competitors. Watch this video and I’ll show you the 5 biggest mistakes that are draining your ad budget (and what to do instead). This video will put you in the drivers seat - running circles around your marketing a…
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From Roofing to White Glove: How These Founders Are Redefining the Industry with Zoe Boothe-Jarrett & Alec Eliasson
1:02:53
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1:02:53Most roofing companies promise great service. But Alec and Zoe actually deliver it—every step of the way. In this episode, you’ll see how these lifelong friends teamed up to launch East Coast Roofing Systems near Philadelphia. Instead of doing business the old way, they built a white glove experience that makes homeowners feel safe, informed, and c…
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HEAD TRASH' - #1 Reason You're Losing Sales & How to Destroy It w/Dashaun Bryant
34:30
34:30
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34:30Something in your head keeps whispering, “I’m not good enough.” “Why would they buy from me?” “I’m not confident.” That’s Head Trash. And it’s the #1 thing keeping you from closing sales. It’s not leads. It’s not training. It’s not “the market.” It’s what’s between your ears. In this video, I sat down with Dashaun Bryant, the Roof Hustler himself. …
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Roofing's 1-Star Reviews... and How to Use Them to CRUSH Your Competition
19:24
19:24
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19:24Most roofers ignore their bad reviews… Big mistake. Because inside those 1-star reviews? Are the exact words your customers are already thinking. And the truth about why they don’t trust most roofers. That’s why I analyzed 1-star reviews from roofing companies across the U.S. From Dallas to Denver… L.A. to Boston… Storm and retail, coast to coast. …
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This Closes Deals -- WITHOUT Feeling Salesy
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15:51
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15:51You ever leave a home thinking the sale was yours… Only to lose it? That was me. I remember one appointment where I came in after two other roofers. One ghosted them. The other showed up late. I thought, “Easy win!” So I gave a great experience. Explained their options. Answered every question. And walked out without a signed deal. Why? Because I d…
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The 5 Hidden Bottlenecks Stopping Your Roofing Company from Growing with Jon Broce
1:03:37
1:03:37
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1:03:37Are you really ready to grow your roofing company? Or are you unknowingly stuck? In this episode, Jim Ahlin sits down with Jon Broce—serial entrepreneur, former COO of Meredith Home Improvements, and co-founder of Day 41 Thrive—to uncover the 5 hidden bottlenecks that kill growth for most roofing companies. You’ll discover the 5 core areas every ow…
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The RESPECTED Sales Management Formula That Builds Loyal Teams
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14:29
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14:29Sales management can feel like adult babysitting… And if you’re too hands-off, things get out of control. If you’re too tight, you’re micromanaging. So how do you strike the perfect balance? To earn respect, keep loyalty, and lead a top team? Watch this. I hope this helps you be the most effective, looked-up-to leader you can be. P.S. Tough, vulner…
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Fix ANY Closing Problem Using This Simple Framework — Fast
16:19
16:19
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16:19Not closing as many sales as you think you should be? You’re probably thinking it’s time to blow everything up and rebuild your whole sales system. Do. Not. Do. That. Not yet at least… Because you can fix any closing problem with this simple system. P.S. Imagine how many more sales you’d bring in with quick, easy wins like this… Join the community …
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This One Change Took a Roofing Company from Unknown to Unstoppable with Zac Payne
56:34
56:34
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56:34Most roofing companies focus on doing great work. But what if the one thing that could grow your company wasn’t just the work… it was how you communicate? In this episode, Zach Payne of Icon Roofing shares the exact change that took his company from unknown to unstoppable. No, it wasn’t ads, lead gen, or big marketing budgets. It was dialing in cus…
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Stop Running Blind in Your Roofing Business – Fix These 5 Things NOW
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13:04If you feel like a full-time firefighter… Putting out fires all day… And wondering what your team is even doing… Then this video is for you. Because running your company blind is a recipe for burnout. But fixing it? Way easier than you think. I show you 5 stupid simple ways to take back control (without micromanaging). P.S. No more running blind. N…
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The 5 Money-Making Habits of TOP Earners in Roofing Sales
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12:26You didn’t get into roofing because you love roofs… No one does. You got into it to make money. But the truth is, most reps never make as much as I thought they would… Why? Because they don’t have the 5 habits that high-earning reps live by. I break them down in this new video. If you want to earn more (a LOT more), this is where it starts. These a…
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Forget Ladder-Climbing! This Sales Team Closes Roofs in 8 States From One Office! with Kody Landals
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55:59🚫 No ladders. No traveling. No kitchen tables. ✅ Just a phone, a system, and a team selling roofs in 8 states — all from one office. In this episode, you’ll meet Kody Landals. He’s the founder of Reimagine Roofing and one of the smartest leaders in the roofing space today. Kody built a virtual sales team that closes big jobs without stepping foot i…
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Top 5 Recruiting Mistakes That Cost Me BIG (Learned the Hard Way)
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12:41
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12:41Hiring the wrong person will cost you a lot more than just time. It can destroy your team’s culture. I learned the hard way. I once hired a guy who talked a big game… Told me he was a sales killer. Said he made bank at another roofing company. Turns out he barely cleared $20k in commissions… I should’ve fired him. That mistake taught me something H…
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From Ghosted to Follow Up KING! My 5-Step Playbook
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12:37
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12:37I couldn’t close the sale on the 1st visit if my life depended on it… My start in roofing sales was painfully slow, and I left the house empty handed for weeks on end… So I became ‘The Follow Up KING!’ I used my ‘Follow Up KING’ playbook to 7x my income in my first year of roofing sales. And I’m sharing it with you. Here’s the playbook I developed.…
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AI Is Replacing Google: What Smart Roofing Companies Are Doing Instead with Marcus Sheridan
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58:59
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58:59Is Your Roofing Business Invisible to AI? Marcus Sheridan Says It Might Be… The old way of marketing is dying. And if you're still stuck doing what used to work on Google, your roofing company could vanish. Fast. In this episode, Jim Ahlin sits down with They Ask, You Answer author Marcus Sheridan to uncover the NEW way to win in roofing sales and …
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Roofers Are Using This AI Tool to Print Money (Are You?)
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10:08
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10:08Roofers are using this AI tool to practically print money. Enjoy. P.S. If you’re not adopting AI in your business, you’re dying. We’re sharing AI secrets inside our community almost daily. It’s magic. Are you interested in joining us? https://go.rsra.org/join-podcast ============= FREE TRAINING CENTER https://theroofstrategist.com/free-training-cen…
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How This Roofer Built a Roofing Culture So Strong It Runs Without Him with Ronnie Lollar
1:04:05
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1:04:05Most owners are stuck working in the business… Ronnie Lollar built one that runs without him. In this episode, you’ll meet the roofer who knocked his first door at 11 years old. Who helped take AVCO Roofing from $1.7M to $5M in just one year. And who co-founded Roof Warrior to help others do the same. But it wasn’t easy… Ronnie’s been through the p…
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I Analyzed 1,642 Reviews. Here's What Homeowners ACTUALLY Care About
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13:21I analyzed 1,642 reviews from roofing companies rated 4.7 stars or better… And here’s what homeowners actually care about. It’s not what you think. And you’re probably not talking about this stuff with your homeowners. This is marketing gold. Use this to overhaul your ads, website, and sales process. P.S. If you want powerful marketing that hooks a…
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25 Life-Changing Lessons I Learned From Roofing Sales
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7:22Roofing sales is personal development in disguise. The more we grow, the more we earn. It’s like getting paid to go through therapy 😂 I reflected back on my journey in roofing back to 2011… And I’m sharing my 25 life-changing lessons I learned from roofing sales. I hope this video inspires your personal development journey. To your success, P.S. I …
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From Rock Bottom to Roofing Empire: How He Signed 50 Contracts in a Week with Cole Haynes
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57:30How do you go from addiction and rock bottom…to signing 50 roof contracts in ONE WEEK and scaling to $10M? Meet Cole Haynes, the founder of Escalade Roofing. In this episode, he shares the raw truth of how he battled through addiction, betrayal, and burnout, and used roofing to rewrite his future. 💥 No roadmap. 💥 No investors. 💥 Just grit, God, and…
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My 3 Most Powerful Pitching Formulas For Selling Roofs
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14:23
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14:23Selling a roof is not just talking to people… Or getting people to like you. There’s an art to a sales conversation. That’s why I put together this compilation video. To teach you my 3 most powerful pitching formulas that I’ve created over the last nearly 15 years. So you can have easier sales conversations and earn more customers. Enjoy :) Who on …
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STOP Confusing Homeowners! Master The Art of Simple Selling
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11:31Confused homeowners will never buy… “If you confuse, you’ll lose,” says the legendary Donald Miller. Meanwhile, simple sells. Watch this video to learn how to master the art of simple selling. I’ll teach you this one skill that changed my sales game forever. Your sales team needs to learn this. Be a hero and share this video link in your group chat…
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How This Roofer Makes More Profit at $4M Than Most Do at $10M with Aaron Rogers
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57:16Most roofers chase big revenue goals...$5M, $10M, even $20M. But Aaron Rogers from Pro Exteriors realized something shocking: His company made more net profit at $4M than most do at $10M. In this episode, you'll hear: - Why growing too fast can kill your margin - What to track so your P&L actually means something - How to build a lean team that sta…
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Fall in Love With Your Roofing Company Again
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13:35Remember the love of the grind when you started your roofing company? Waking up before the sunrise, fired up to build something great! But after getting beat down, bored, and fed up - your love turned to hate. You're not alone. It happened to me. That’s why I left roofing 3x, so I’m speaking from experience - not theory. And have witnessed the same…
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How This Roofer Scaled by Fixing the One Thing Everyone Ignores with Marty Sheegog
1:03:34
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1:03:34Most roofing companies are built on sales first. Marty Sheegog did the opposite, and it changed everything. In this episode, you’ll meet the founder of Sheegog Contracting in Orlando, Florida, and learn how building operations first can actually be your BEST sales move. Marty shares how he went from an average salesman to building a rock-solid comp…
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3 Easy Systems & Processes That Will Blow Your Roofing Company Up
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17:50Systems and processes for your roofing company, simplified into 3 easy steps. These will help you turn chaos into clarity. Especially if the idea of sitting down and writing an SOP makes you wanna poke your eyeball out with a safety pin… If you’ve wanted systems and processes but don’t know where to start, this new video will help you scale, get yo…
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A life in roofing sales is pure madness every day… Sales reps get kicked around, miss meetings, and forget to follow up. That’s why I made you this video: The Roofing Sales Survival Schedule. So you can run your day, and your day doesn’t run you. Watch it now to discover how to get control and make even more sales. Be a hero and share this video in…
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How to Grow Your Roofing Business by Buying the Competition with Chris Moore
1:02:46
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1:02:46Want to grow your roofing business fast without hiring more sales reps or spending more on leads? Then it’s time to stop thinking like an operator… and start thinking like an investor. In this episode, Chris Moore from Deal Maker Wealth Society shows roofing company owners exactly how to buy the competition, stack EBITDA, and build real wealth thro…
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Contingency Agreement WAR - I Settle The Hottest Debate in Roofing
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11:09There’s a war raging online about Contingency Agreements... And it’s getting ugly. One side screams, "Contingencies are evil! Only crooks use them!" The other side shouts back, "Use them every time! I ain’t working for free!" Are you certain the side you picked is the right one for you? That’s why I made this video. Forget the noise. Forget the dra…
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What if D2D Sales Became Illegal TOMORROW?
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16:06Imagine waking up tomorrow and finding out door-to-door sales is illegal. No knocking. No canvassing. No boots on the ground. Two states already tried to ban it. If you’re not ready, it could destroy your business. I’ll show you how to build a bulletproof, defensible business that survives anything. If you rely too much on one lead source... you're…
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How He Escaped the “Hope Stage” and Built a Real Roofing Business with Justin Puetz
1:04:19
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1:04:19From tearing down sheds for $100 on Craigslist... To running a real roofing company with a real team and real systems. In this episode, Justin Puetz shares how he broke out of the “hope stage” of self-employment. You’ll hear what it took to stop guessing, start tracking ROI, hire killer teammates, and finally build a business—not just work a job. H…
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