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A new podcast hosted by comedian Jake Yapp and games journalist Tamer Asfahani that discusses their relationship with video games and how gaming has changed over the decades. Peppered with anecdotes, this podcast is a family-friendly look at gaming and meanders through funny, silly, emotional and thoughtful themes with gaming at the core of the discussion.
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Build a busy and profitable Virtual Assistant Business with clients you love! Hi, I'm Tracey - The Confidence Coach for Virtual Assistants. I've been helping VAs confidently start and run amazing VAs businesses since 2010 (eek - yes, that's a long time!) and I absolutely LOVE what I do. I've run my own very busy VA business since 1996, and I have had lots of clients in a lot of different industries. I've provided a huge variety of VA services over the years. My business shifted and grew when ...
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The Train Effective Podcast

The Train Effective Podcast

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Our online football academy gives access to the resources of what was once available to a select few, to the whole world. With expert content providers from teams in the English Premiership League & The Football Association, our first of its kind e-learning community transforms youth from over 50 countries into believers of themselves and trusters of "the process", resulting in an unshakeable confidence to take on any challenge, forever. See the Academy at TrainEffective.com
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Today, I want to talk about something I see so many VAs struggle with: marketing. More specifically, why so many VAs feel stuck or frustrated when trying to get great clients, and how the solution often isn’t working harder, it’s working consistently in small, daily ways. You guys know I tell you this all the time. Small daily actions will help you…
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In this episode I want to talk about a very important topics for VAs ... identifying what type of VA you are. This is something I see so many VAs struggle with, especially when they’re starting out, but also even years into business. The question comes up again and again: What services should I offer? Should I niche down? Should I just try to learn…
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Let's talk about something kind of exciting, and incredibly practical: content creation using AI. Chat GPT to be precise. Now before you roll your eyes and think, I’m not a tech person, I don’t want robots writing my stuff, or I don’t have time to learn another tool… I want you to know this episode is for you. This is about working smarter, not har…
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Today we’re talking about something that I know so many of you are dealing with right now: how to start your virtual assistant business while you’re still working a full-time job. This is a very common question I get from aspiring VAs. Maybe you’re working 40 hours a week, maybe more. You’ve got responsibilities, a family, and let’s face it, life i…
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Today we’re talking about a question I get all the time from both new and experienced virtual assistants: What are the best services to offer as a VA? This question usually comes up because VAs want to stand out, they want to attract clients who are excited to work with them, and they want to know they’re building a business around services that wi…
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If you're moving away from hourly work and toward packages, or if you're already doing project work for clients, this episode is going to give you practical things to think about when it comes to managing your time well and delivering excellent results. We'll break it all down today, including: why time management is basically a whole different bal…
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If you’ve been avoiding marketing because it feels intimidating, time-consuming, or like you have to become this whole other person just to “sell yourself,” this episode is for you. I’m going to walk you through how to keep your marketing simple, effective, and doable, without spending hours creating content you never post, or chasing clients who d…
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Let’s talk about a mistake that I see far too many virtual assistants making. It’s one that can significantly slow down your business growth and keep you stuck working with the wrong clients, or even no clients at all. That mistake is: avoiding networking. A lot of VAs underestimate the value of building relationships and connecting with others, bo…
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Today we are talking with co-founder of Kirmada Rik Yapp. Rik and his partner Adam created Kirmada as an all in one solution for Virtual Assistants to manage their business and client work easily, without opening a million browser tabs. Kirmada combines all of the technology that VAs need - workspaces, time tracking and management, team task organi…
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We are back with another mistake that Virtual Assistants make. This one often happens in the early days, but honestly, sometimes even years into their business. It’s not defining their services clearly. And when I say “clearly,” I don’t mean just listing a few tasks on a website or profile and hoping clients will figure out how they can use you. I …
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One of the things that keeps us stuck MOST as VAs is trying to get it all right before putting yourself out there. At every stage of our business. But it’s the one thing that will keep you from the success you deserve. One of the biggest mistakes I see virtual assistants make (and something I’ve also wrestled with in my own business) is waiting unt…
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Mindset isn’t just some fluffy concept reserved for self-help books and vision boards. It’s the foundation of your business. Your beliefs, your self-talk, your expectations. These are the things that shape your actions every single day. And in turn, those actions determine the results you get. In this episode, I want to talk about the one mindset s…
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I want to get back to basics a bit today and talk about your virtual assistant website. Whether you have just started your business, are just getting your website together, or have been around a while and want to update yours, in this episode we talk about what you need to focus on to make yours work best for you. It can feel overwhelming at any st…
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You’re a virtual assistant. You’ve invested time, energy, and money into your business. But here’s the reality: The VA market feels crowded. It feels competitive. Sometimes it seems like everyone’s offering the same services, the same skills, at the same prices. Doesn’t it? So how do you rise above all that noise? How do you stand out in a way that…
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That phrase “I have no experience” can stop you in your tracks. It’s a very common question that I get asked when women are looking to start a VA business, or are struggling after having started. But today I want to shift that story for you. You don’t need years of VA experience to land your first client. You don’t even need to wait to “be ready.” …
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Referrals are one of the most powerful and trustworthy ways to get new clients. Not only are they easier to close than cold leads, but they often come with built-in credibility and urgency. It’s someone saying, “You’ve got to work with Tracey, she’s exactly what you need.” People often ask for referrals at the exact time that they are looking for h…
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Should you offer discounts or free work as a virtual assistant? It feels like a strategic move at first, doesn’t it? You think maybe offering a free trial or a discounted rate will help you land your first few clients. You imagine those clients being so impressed with your work that they’ll stay on, pay full price later, and send you referrals. But…
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What is the illusion that readiness creates? Let’s get something clear right from the start: “Feeling ready” is a myth. It’s not a real thing. It’s a feeling. But it’s not a milestone you suddenly arrive at. It’s not a box you check off. It’s not something you get handed after watching 10 webinars or reading a few books. It’s an illusion. And the l…
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Let’s talk about something that’s not acknowledged enough in the VA world, but that’s almost always at the root of the biggest struggle new and growing virtual assistants face. You’re not getting hired. Not because you’re not talented or capable. But because your confidence hasn’t caught up to your potential yet. There’s a reason this episode is ca…
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Let’s talk about money. More specifically, your rates. If you’re still charging the same hourly rate you started with, this episode is going to give you the confidence boost you need to raise your prices and own your value. You’ve likely heard this quote before. Warren Buffett said, “Price is what you pay. Value is what you get.” And that mindset i…
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Today I want to talk about what to focus on in your first 90 days as a VA - and what to ignore (for now!). And even if you are already in business, this episode will serve as a reference to you to ensure that you are focusing on the right things. When you're just starting out as a virtual assistant, everything can feel urgent. You might have a mile…
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If you’ve ever found yourself wondering why you keep landing clients who don’t value your skills, your time, or your expertise, you might need to revisit how you position yourself, how you communicate your value, and how you negotiate your role in your client’s business. That's why today I want to talk about what high-level clients actually look fo…
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First things first I want to say welcome to episode 150!! I'm so proud to have started this podcast back in July 2022, and I've come to you at least once a week since then. I've only missed a couple! So yay me and yay you too, I so appreciate you continuing to tune in every week. If you weren't here, I probably wouldn't be either! Today I want to t…
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In today’s episode, we are jumping in to an unexpected source of business wisdom - The Pitt, the new medical drama on Max, or Crave here in Canada. It’s one of our indulgences, and as I always tell you, look for business lessons in your everyday life - so that’s where this is coming from. Are you watching The Pitt? It’s the new medical show starrin…
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Today we are talking with Operations Strategist Faith Morris about how she got started in her business Remote Operations Partner, the services she offers her clients, and what business owners should know about working with someone remotely. Faith is an Operations Strategist for high-achieving entrepreneurs drowning in ideas but stuck in execution. …
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I remember a time when I was convinced that if I just listed all the amazing features of my services, people would immediately see the value and sign up. I would outline every detail, the number of sessions, the worksheets included, the email support, thinking that surely more information meant a stronger case. But instead of drawing people in, I o…
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If you have ever had a client who constantly checks in, questions every step you take, or struggles to trust you to do your job, you are not alone. This is a common challenge, and the good news is that there are strategies to manage these situations professionally and effectively. By the end of this episode, you will understand: How to recognize mi…
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Today's Quote: “The best way to predict the future is to create it.” - Peter Drucker If you’ve ever wondered where to start with marketing or how to connect with the right clients, this episode is for you. I know firsthand how overwhelming it can be to figure out what’s working and what’s not when it comes to marketing. I’ve been where you are. I’v…
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Let’s talk about growth! Because let’s be real, running a business isn’t just about getting clients and completing tasks. If you want a sustainable, thriving VA business, you need to be growing every single month. The good news is that growth doesn’t have to be overwhelming. You don’t have to change everything overnight. Today I’ll share five simpl…
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Too many virtual assistants struggle with marketing because they feel like they have to present themselves in a certain way - like they have to be polished, super-professional, or more like someone else in their industry. But really, your best marketing strategy is authenticity. When you show up as yourself, you attract the right clients - the ones…
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Today let’s talk about something that is crucial for your success as a virtual assistant, your mindset. If you want to attract the best clients, the ones who respect you, value your work, and pay you well, then it all starts with what is going on in your head. If you have ever struggled with setting your rates, dealing with imposter syndrome, or fe…
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Networking isn’t just about talking and pitching yourself. It’s about making meaningful connections, and one of the best ways to do that is by being a great listener. In this episode, we’ll talk about why active listening is such a powerful tool for virtual assistants, how to develop it, and how to use it to build stronger business relationships. T…
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Not all social media platforms are created equal, especially when it comes to marketing your VA services. Choosing the right platform isn’t just about where you like to spend time—it’s about where your ideal clients are spending their time. If you’re putting all your effort into a platform where your audience isn’t active, you’re working harder tha…
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Today we are talking with VA Jacki Hollywood Brown about data organization, data management and records management. Jacki is an organization specialist who helps her clients by designing structures and procedures to help them improve their efficiency and productivity. Tune in to learn about: Mistakes VAs (and business owners!) make with data and re…
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Whether you’re just starting out or ready to take your VA business to the next level, you’re in the right place. Today, we’re diving into a topic that I get asked about all the time: how to find clients for your virtual assistant business using Instagram. Now I’m going to let you know that I am not an Instagram expert, but I do know some things tha…
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One of the biggest mistakes I see VAs make is trying to do everything at once. Social media posts, cold emails, joining every networking group, tweaking their website… sound familiar? You’re not alone - I do the same thing! While those are all great strategies in the long term, they can dilute your energy and results when you’re looking for a VA cl…
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I’m thrilled to bring you something extra special as we wrap up the year. As we kick off the new year, I thought it would be the perfect time to highlight my top 5 episodes from 2025. These episodes resonated the most with you, my listeners, and I’m so excited to revisit them today. If you’re new here or missed any of these gems, this is your chanc…
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In today’s episode, we’re tackling three crucial areas that can make or break your success as a VA: mastering boundaries, confidently setting and increasing your rates, and fostering strong, healthy client relationships. These are skills that require courage, clarity, and a whole lot of practice. Confidence is the foundation of every successful VA …
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As the new year approaches, it’s time to reflect, plan, and gear up for an incredible year ahead. Hopefully it will even be your best year yet! Today, we’ll talk about setting clear goals, streamlining your systems, and building the confidence you need to elevate your VA business. By the end of this episode, you’ll have actionable steps to take and…
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I’m so glad you’re here today because we’re diving into a topic that’s close to my heart and one I think we all struggle with from time to time: how to tackle those big, overwhelming tasks that make us feel like we’ll never get ahead. You know the ones I mean—whether it’s launching a new service in your VA business, planning a big client project, o…
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Today we are talking about social media, and I already feel tired just saying that. How about you?? I know how overwhelming social media can be - we put so much effort into and it and we don’t see the results. Social media is a very important part of your online presence. We work virtually and so a lot of our clients need to build trust before they…
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Today, we’re diving into two of the most important aspects of running your VA business: setting your rates with confidence and finding the clients who value your expertise. It’s important to understand how to price your services, and also how to attract quality clients. I do lots of trainings on these two things regularly, but it’s an important mes…
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So this isn’t an episode where you will learn about mindset, or time management or marketing your VA business. Not really, anyway. In this episode I want to talk about your VA colleagues. A supportive network is vital in any industry, but I really think having a solid community around you is essential for Virtual Assistants. Over the years I have o…
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Every VA journey is unique. Yours is different than mine was, and mine was different that hers was. We try to learn everything we can, and yet still some things don’t go the way we want them to, or the way we expected them to. There can be tough moments. Your job is to figure out a way to get our of them - and not repeat them again. Tough situation…
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A lot of the marketing for your business will occur when you aren’t even talking directly to someone - on social media or in other conversations. But you still can control what is said, when you leverage social proof. Social proof leverages the opinions and feedback of other people to talk about how great your product or service is. For your Virtua…
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The number one thing that VAs come to me for help with - and the ones that don’t come to me also want to know this … ...where to find clients? We have this sense that when we build it they will come and that is so not the case when we start our VA business. We struggle trying to perfect our website, our social media like our IG grid, our branding -…
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Like anywhere you are trying to go, you need to know the way to go. You can call it a roadmap, a plan, a pathway, whatever you want - but basically it means you need step by step knowledge of the way from here to there, clearly mapped out, before you start. When I tell you that you need to set your VA service rates, there is a process to do that th…
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Today I want to talk about marketing - but not just advertising your business, or getting visibility - I want to talk about why you need to do things a certain way to get better results. It's easy to do marketing. But to do it well? You need to understand why certain things work. If you tuned in to my interview with Alicia Croci of Wildly Creative …
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There are a lot of reasons why you might stop marketing your VA business. Usually, it’s because you get a few clients and then you get busy working with them. Sometimes it’s because you have taken an actual break in your business. Or sometimes it’s because you get burned out from trying all the wrong things, and you give up. In any case, let’s talk…
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Today we are talking with Energetic Business and Sales Coach Alicia Croci, from Wildly Creative Studio. Alicia works with driven women who are looking to choose their wealthy - I love this!! - because not all of our businesses are the same. Your wealthy might look like having three day weekends, or working with high level clients, or making a lot o…
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