Best Write On Cue Podcasts (2025)

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The Activator Advantage with Matt Dixon 34:54

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1M ago34:54

34:54

In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding partner of DCM Insights and co-author of the bestselling "The Challenger Sale." Dixon shares insights from his latest book, The Activator Advantage: What Today's Rainmakers Do Differently, which is rooted in groundbreaking research on how top professionals win and…

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Audacious with Mark Schaefer: How Humans Win in an AI World 32:57

2M ago32:57

32:57

Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, Audacious. Mark shares his unique approach to writing—how each of his books is inspired by real problems facing marketers—and discusses the existential challenges and opportunities …

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iMotions, Affectiva and Neuromarketing with Peter Hartzbech 29:56

4M ago29:56

29:56

This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor software platform for studying human behavior. Key points: iMotions provides a software platform that uses biosensors like eye tracking, galvanic skin response, EEG, voice analysis, and facial expression analysis to study human behavior in both academic and com…

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Cruise Industry Insider: Making Waves with Lisa Lutoff-Perlo 27:45

6M ago27:45

27:45

In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with Lisa Lutoff-Perlo, then Vice Chairman of External Affairs at Royal Caribbean Group and former CEO of Celebrity Cruises. Since then, Lutoff-Perlo became Chairwoman of the Board of the Hornblower Group and serves on the Board of Directors for AutoNation, AHC Gr…

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Marshall Goldsmith’s AI Legacy: Free MarshallBot for Better Leadership Globally 31:00

7M ago31:00

31:00

Join world-renowned executive coach Marshall Goldsmith as he explores his groundbreaking AI venture - MarshallBot. After decades of coaching Fortune 500 CEOs and writing 40 bestselling books, Goldsmith is now democratizing his leadership wisdom through an AI that thinks and responds just like him. In this fascinating conversation, he shares insight…

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AI Podcasts, Google NotebookLM and Pricing Psychology 28:30

8M ago28:30

28:30

Here's a departure from the usual Brainfluence format: Are you ready for AI podcasts? Roger does a solo introduction and explanation of NotebookLM, and then turns the show over to two AI hosts, AI Greg and AI Eva, who talk about pricing psychology. Their discussion is based on the pricing section in Roger's book, Brainfluence. Show notes, videos, r…

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The Future of Airline Customer Experience: Call Centers, AI and New Regulations with Mario Matulich 30:52

9M ago30:52

30:52

Discover how the airline industry is transforming and how airlines are beginning to reverse a long decline in customer experience. In this wide ranging interview, customer experience expert Mario Matulich reveals the impact of new government regulations, AI advancements, and evolving call center strategies on your future travel experiences. Learn a…

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The Illusion of Choice with Richard Shotton 33:51

10M ago33:51

33:51

In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, including his latest, "The Illusion of Choice: 16.5 Psychological Biases …

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Better Customer Interactions: New HBR Study 30:13

11M ago30:13

30:13

In this Brainfluence episode, we discuss some surprising customer experience findings from a Harvard Business Review study. Our guest, Mauro Carobene, VP and Global Head of Customer Interaction Suite at Tata Communications, sponsor of the study, joins me to share insights on how enterprises are managing and improving customer interactions today. Ma…

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LATA 30: From Idea to Print - Navigating the Writing Process 37:29

11M ago37:29

37:29

Ever wondered what it takes to complete a writing project from start to finish? Join us as we promise to uncover the secrets behind mastering the art of writing, drawing from personal experiences in both fiction and non-fiction. Discover how starting small and persevering can lead to the satisfying completion of a manuscript. We also share invaluab…

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LATA 29: Time Management Hacks for College Students 18:14

11M ago18:14

18:14

Ever wondered how to seamlessly juggle academic commitments, extracurricular activities, and personal well-being without burning out? Join me, Adetokunbo Adeshile, as I return to Life According to Adeshile and reintroduce myself not just as your host, but as an author exploring new creative avenues. This episode marks a special journey as I transit…

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Tightwads and Spendthrifts with Scott Rick 25:25

1y ago25:25

25:25

In this episode of Brainfluence, Roger Dooley sits down with Scott Rick, author of "Tightwads and Spendthrifts," to delve into the psychological forces that shape our spending behaviors. Are you a tightwad who feels pain with every purchase or a spendthrift who can't resist a good deal? Scott Rick explains how these financial tendencies are formed,…

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Negotiation Essentials with Keld Jensen 31:20

1y ago31:20

31:20

In this episode of Brainfluence we dive into the psychological triggers that influence decisions with negotiation guru Keld Jensen. Keld brings a wealth of expertise with 25 books to his credit and a career advising top organizations worldwide. In this episode, we explore not only business negotiations but also everyday scenarios where negotiation …

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Mindstuck with Michael McQueen 32:12

1y ago32:12

32:12

In this engaging episode of Brainfluence, we dive deep into the psychology of persuasion with Michael McQueen, an acclaimed speaker and author from Sydney, Australia. Michael shares invaluable insights from his latest book, "Mindstuck," exploring how we can master the art of changing minds in an ever-evolving world. He delves into why our instincti…

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Micah Solomon: The Art of Exceptional Customer Experience 33:02

1y ago33:02

33:02

In this episode of Brainfluence, we welcome guest Micah Solomon, a renowned customer service expert, to explore the nuances of "Iconic Customer Service." Micah delves into the delicate balance between providing personalized service without crossing into intrusiveness, introducing his "gold touch" method as a way to enrich customer interactions. Thr…

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The Psychology of Pricing with Leigh Caldwell 31:02

1+ y ago31:02

31:02

In this Brainfluence episode, we explore pricing psychology with Leigh Caldwell, a seasoned behavioral economist and pricing strategist. Leigh joins us to shed light on the true essence of pricing – it's more than just numbers; it's about crafting positive customer experiences in a profitable way. In our discussion, we delve into the relationship b…

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Design Your Business to Run Itself with Mike Michalowicz 28:47

1+ y ago28:47

28:47

In today's Brainfluence episode, we have the brilliant and hilarious entrepreneur, Mike Michalowicz, as our guest. Mike has built and sold multi-million dollar businesses, experienced the trials and tribulations of losing everything, and has since become a successful author, speaker, and entrepreneur. His latest book, Clockwork: Design Your Busines…

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What Your Employees Need and Won't Tell You with Melina Palmer 33:24

2y ago33:24

33:24

In this podcast episode, host Roger Dooley interviews Melina Palmer, author of What Your Employees Need and Can't Tell You, about change initiatives in companies. They discuss the misconception that 70% of change initiatives fail and the importance of approaching change thoughtfully. Melina emphasizes the significance of small, everyday changes and…

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REWIRED with Dr. Carl Marci 28:09

2y ago28:09

28:09

In this fascinating episode of Brainfluence, pioneering neuromarketer Dr. Carl Marci discusses how modern technology is impacting our brains. He shares insights from his new book Rewired, explaining how excessive smartphone use and constant multitasking are reducing productivity, increasing anxiety/depression, and rewiring our neural pathways in co…

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The JOLT Effect with Matt Dixon 28:24

2y ago28:24

28:24

In this podcast episode, Roger Dooley chats with Matt Dixon, author of The JOLT Effect and founding partner of DCM Insights, about the concept of effortful experiences and the impact of customer indecision on sales. They discuss how companies often create friction and wasted effort for customers, despite knowing it is detrimental. Matt shares examp…

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Belonging to the Brand with Mark Schaefer 30:04

2y ago30:04

30:04

"The last, great marketing strategy" is community... In this episode, host Roger Dooley interviews author Mark Schaefer about his new book, Belonging to the Brand. They discuss the importance of community in marketing strategies and the challenges of managing online communities. Mark explains that community involves genuine connection and communion…

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Immersion with Paul Zak 31:23

2y ago31:23

31:23

On this episode of Brainfluence, host Roger Dooley is joined by Paul Zak, founder of Immersion, a company that uses smartwatches and fitness devices to turn activity data into business insights. They discuss neuromarketing, the limitations of traditional metrics, and the importance of immersion for user experience testing. They also talk about the …

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Using Behavioral Science in Marketing with Nancy Harhut 32:07

2y ago32:07

32:07

On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Guest Nancy Harhut shares how campaigns that focus on emotional impact over product features can increase purchase intent. Video, text, and resources: https://www.rogerdooley.com/nancy-harhut-behavioral/ We also discuss information gap …

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Evolutionary Ideas with Sam Tatam 30:55

2y ago30:55

30:55

In this episode of Brainfluence, host Roger Dooley interviews Sam Tatam, Global Principal and Head of Behavioral Science at Ogilvy Growth and Innovation. Show notes, transcript & resources: https://www.rogerdooley.com/sam-tatam-evolutionary/ Tatam discusses his background in organizational and industrial psychology and advertising strategy, as well…

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Write a Must-Read with AJ Harper 30:34

2+ y ago30:34

30:34

In this episode of Brainfluence, host Roger Dooley interviews AJ Harper, an editor and publishing strategist, about her career as a developmental editor and ghostwriter, her new book, and the importance of understanding the reader as a character in non-fiction writing. AJ shares her insights and experiences in the world of writing and publishing, p…

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Tom Peters' Compact Guide to Excellence 31:21

2+ y ago31:21

31:21

Tom Peters is an author and legendary business thinker who has written 19 books. His new title is Tom Peters' Compact Guide to Excellence. It's a small book packed with short bites of wisdom curated by Tom to encourage a humanistic approach to business. In this episode, he explains why the most important decisions in business are promotions, and th…

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The Power of INaction with Jinny Uppal 28:50

2+ y ago28:50

28:50

In business, we have a bias for busyness. Doing something is always better than doing nothing, to most of us. Indeed, Brainfluence guest and management expert Tom Peters famously proclaimed "a bias for action" to be a key component of excellence. But, is it possible that doing nothing could sometimes be the best strategy? In today's episode, we wel…

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CUES: The Secrets of Charismatic Communication with Vanessa Van Edwards 24:03

2+ y ago24:03

24:03

Can you be authentically charismatic? Renowned behavioral investigator Vanessa Van Edwards has always been fascinated by the 'science of people'. A (famously) socially awkward person, Vanessa's first book Captivate, covered the problems we face in communicating with other people and provided science-backed ways to overcome them. Now with her new bo…

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Eric Barker on Plays Well With Others 28:11

3y ago28:11

28:11

The last time Eric Barker, we spoke about his book, 'Barking Up The Wrong Tree', the Wall Street Journal best-seller that taught us a science-based approach to success. Next, his brand new book called Plays Well With Others, is an invaluable guide that will help you achieve everything you want with your relationships – either by making them work, o…

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LATA 28: Task Relevant Cues 32:16

3y ago32:16

32:16

In our previous episode we talked about Conviction as a method to overcome fear. In this episode we will talk about Task Relevant Cues. This concept will help you in the midst of doing work when doubt will try to nag at you. We initially learned about TRCs from Daniel Burnett, a former ranger on his youtube site Train Like a Ranger. It was such a g…

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LATA 27: Overcome Fear with Conviction 16:25

3y ago16:25

16:25

Fear and doubt can be hard to manage. How do we get ourselves to do those things of which we are afraid? Ask that person out to a date? Enter that competition? Join that elite program? Leave that job? Ask for that raise. In this episode we will discuss a principle that will aid you when doubt would lead you astray. --- Support this podcast: https:/…

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Gallery of Genres #3 - Capes and Capers 8:22

3y ago8:22

8:22

Sophie gives us the overview of the superhero fantasy genre, and some different ways to define it. She also explains how most YA novels could actually be considered a superhero fantasy through one definition. --- Send in a voice message: https://podcasters.spotify.com/pod/show/write-on-cue/message

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Neuromarketing in Business with Benny Briesemeister 31:10

3y ago31:10

31:10

For decades, market research consisted mostly of surveys and focus groups. Now we have a host of new tools to track our audiences – what they see, what they read, what they think and how they feel. Today's episode of Brainfluence features neuroscience-based marketing expert Benny Briesemeister. Show notes, links, resources, video & text versions: h…

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LATA 26: Parking Wars, Pepsi, and Philly Cheesesteak and talking leadership 56:05

3y ago56:05

56:05

It's been a long time folks. I shouldn't have left you without a dope episode to step to. In this episode Global Media Enterprise's CEO and I shoot the breeze before jumping head first into a conversation on leadership traits. We draw on our own experiences to give insight into the value of balancing self interest and concern for others to building…

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Choice Architecture with Eric Johnson 34:49

3y ago34:49

34:49

Choice architecture, the way choices are presented to people, is often overlooked as an important influence on both big and small decisions. One of the world's most recognized researchers on decision-making, Eric Johnson, has studied choice architecture and its effects on behavior. Understanding how we make choices and improving their presentation …

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Cognitive Branding with Sandeep Dayal 26:39

3y ago26:39

26:39

What is “conation?” According to seasoned marketing and strategy leader Sandeep Dayal, conation is incredibly important in the marketing world. It refers to the desire or will of people to perform an action – it helps marketers assess what causes a customer to opt-in or out of a buying decision. Notes & Resources: https://www.rogerdooley.com/sandee…

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Episode 20 - Navigating Novellas 19:06

3y ago19:06

19:06

Chris comes on to discuss what novellas are and the benefits of writing them! We also touch on working on multiple projects at once. --- Send in a voice message: https://podcasters.spotify.com/pod/show/write-on-cue/message

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The Ultimate Marketing Engine with John Jantsch 27:02

3y ago27:02

27:02

Businesses today face the challenge of balancing their core values with the realities of the digital age — an age that has customers expect 24/7 access to brands. Surprisingly, the brands that put their customers first have survived even the worst phases of the pandemic, according to best-selling author and returning guest on Brainfluence, John Jan…

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Episode 19 - Constructing Climaxes 25:48

3y ago25:48

25:48

Emily comes on to discuss the Showdown, or climax, of the novel structure. We talk about the different parts of a Showdown and how to make it effective for the story! --- Send in a voice message: https://podcasters.spotify.com/pod/show/write-on-cue/message

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The Creative Council #1 - Death, Destruction, and Torture, Oh My! 56:37

3y ago56:37

56:37

In our first panel episode, we're joined by Ethan, Curious ("Z"), and Grace to talk about violence in stories! We discuss portraying violence realistically, how much violence might be too much, and many more exciting topics. --- Send in a voice message: https://podcasters.spotify.com/pod/show/write-on-cue/message…

3+ y ago12:04

12:04

In the first installment of our genre mini-series, Juliana V. leads this episode to talk about the mystery genre. --- Send in a voice message: https://podcasters.spotify.com/pod/show/write-on-cue/message