Best Webpt Podcasts (2025)

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Focus on Patient Satisfaction w/ Heidi Jannenga, WebPT 47:25

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11d ago47:25

47:25

Happy National PT Awareness Month! It's great time to focus on improving patient satisfaction. Today, I'm delighted to talk to Heidi Jannenga, PT, DPT, ATC; Co-Founder & Chief Clinical Officer of WebPT! Heidi is going to share some actionable strategies on how clinic leaders can use DATA to create a better experience for patients – oh, and improve …

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Holiday shopping 2025 trends: AI, tariffs dominate retail decision-making 17:50

17h ago17:50

17:50

Holiday shopping is in full swing. This year, AI begins to make its mark, and tariffs send shoppers to new channels. Coresight Research's John Harmon shares new research on the impact of tarriffs and consumer AI readiness this season. Happy shopping!By Elizabeth Glagowski

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#114: What the Best Tech Businesses Can Teach PT Owners: A PPS Preview (Ft. Paul Singh & Jerry Durham) 13:19

2d ago13:19

13:19

Competition is fierce in therapy—but what if clinics approached their operations like top-performing businesses in any industry? In this short episode of Strata Stories, Paul Singh shares a sneak peek of his upcoming presentation at the APTA PPS Conference. He breaks down how 80% of all successful businesses follow the same core principles—regardle…

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Plan Your Exit Now: Prepping Your Physical Therapy Business to Sell w / Jamey Schrier, PT 46:23

4d ago46:23

46:23

Today we’re talking to Jamey Schrier from Practice Freedom U. Jamey has helped hundreds of growth-minded practice owners achieve uncommon success without the burden of working excessively in the clinic. Today, we’re talking about something we don’t think about often: how are you going to exit your business? And how can you make your business attrac…

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RCS vs SMS: Personalization comes to text messaging 27:14

15d ago27:14

27:14

SMS text messages have been the standard on smartphones for over 20 years. But 20 years in the tech world is a lifetime. Enter RCS (Rich Communication Services) -- a new way to up the messaging game and deliver better experiences for your customers and for your business via mobile. Vibes Chief Innovation Officer Alex Campbell provides a primer for …

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#113: Strata Stories - How to Renegotiate Payer Contracts for PT Clinics (feat. Justin Stiver) 45:55

17d ago45:55

45:55

One of the most popular episodes we've ever done...worth listening to ASAP! In this episode of Strata Stories, Justin Stiver shares a blueprint for how to renegotiate payer contracts and actually get paid what you’re worth. We break down: 1️⃣ How to actually renegotiate payer contracts for PT clinics 2️⃣ The best ways to get in contact with insuran…

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Build a 7-Figure Practice w/ Darryl Yardley 53:13

18d ago53:13

53:13

Today’s guest is Darryl Yardley—physiotherapist, business leader, and the Chief Operating Officer of Clinic Accelerator, where he supports over 400 clinic owners across North America. Over the past decade, Darryl has mentored hundreds of physios and chiros, helping them grow from new grads to star clinicians, clinic directors, and even partners. He…

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Google & AI Search For Physical Therapists 46:31

26d ago46:31

46:31

This week, we're playing the audio from Neil's recent LIVE workshop on Google & AI Search from September 2025. You'll learn... Patients now search online differently, and where to focus your efforts to get in front of them To create a massive online presence that puts your practice in front of more people who were not even aware of Physical Therapy…

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#112: Practices Need Better Systems, Not More Tools (Ft. Amit Gaglani) 22:59

1M ago22:59

22:59

Clinic growth isn’t just about more patients or fancier tools. It’s about systems that keep the ones you already have. In this episode of Strata Stories, Paul Singh sits down with Amit Gaglani, PT — practice coach, to talk about why most PT practices don’t need more patients or tools… they need better systems to keep the ones they already have. The…

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Fix Your Mindset & Increase Cash Sales With Stephanie Telibasa, The Planning PT 42:55

1M ago42:55

42:55

You ever wish there were more POSITIVE voices in the PT industry? PT Owners who are optimistic about the future and focused on growing, not complaining? Well, I'm talking to one of those PTs today! In this episode, I interview Stephanie Telibasa, The Planning PT—a seasoned physical therapy business owner and PT business coach. As the owner of a thr…

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Get Un-STUCK in Your PT Business w / Jamey Schrier, PT 51:45

1M ago51:45

51:45

Feeling stuck in your PT practice? You’re not alone. Many private practice owners hit a wall where growth stalls, stress rises, and freedom feels out of reach. But here’s the truth—you don’t have to stay stuck. In this episode, I talk to Jamey Schrier, PT of Practice Freedom U. We break down why this happens and exactly what to do about it. We’ll c…

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WebPT Chief Customer Officer strengthens the customer experience 29:40

1M ago29:40

29:40

What does a Chief Customer Officer actually do? And how is it evolving in the age of AI and digital transformation within the CX world?We explore the intersection of healthcare, technology, and human connection with WebPT's Chief Customer Officer, Suzanne Cogan. Suzanne discusses the growing importance of the CCO role and how innovation and empathy…

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#111: The Clinic With No Turnover: Using Culture, Clarity, and Connection (Ft. Michael Silva and Jason Collin) 52:13

2M ago52:13

52:13

Too many owners believe higher pay is the only retention tool. But the truth? Recognition, clarity, and connection often drive loyalty far more than compensation. In this episode of Strata Stories, guest host Michael Silva sits down with Jason Collin, owner of PT Revolution, to dig into: 1. Why culture and recognition outpace pay when it comes to r…

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Marketing Can Fix Your Reimbursement Issues (Really!) 10:20

2M ago10:20

10:20

You don't have reimbursement issues. You have revenue issues. In this short podcast, I'll share why cost-cutting isn't going to get you to growth, and why MARKETING may be the strange solution to your reimbursement problems. I also share how Practice Promotions clients have stopped complaining about insurance & started building profitable services …

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Real AI Tools for Real PT Clinics w/ Rob Helton, DPT 49:32

2M ago49:32

49:32

There's a lot of hype about using AI in your practice. But what are some REAL, practical ways to use AI to make your life easier in the clinic? In this episode, Neil talks with Rob Helton, Senior Vice President of Product at WebPT. They cover... Using AI for documentation - how voice to text can take your documentation from 1 hour to less than 10 m…

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#110: Clinic Blind Spots That Can't Be Ignored (Feat. Michael Uzar) 33:04

2M ago33:04

33:04

This week on Strata Stories, Paul sits down with Michael Uzar, PT, and founder of Rehab Risk Consulting, to explore the legal and operational blind spots that can quietly drain your clinic’s revenue, staff morale, and reputation. Mike is redefining risk: it’s not just compliance—it’s a tool to protect your people and strengthen your operations. Ins…

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Build a Scalable PT Brand Without Losing Patient-Centered Care w/ Steven Windwer of Bay State Physical Therapy 45:21

2M ago45:21

45:21

How did Practice Promotions client Steven Windwer grow Bay State Physical therapy from 1 location to 170? Learn all about it in this podcast episode! 🔥 Fill Your Schedules With Done-For-You PT Marketing Services! 🔥 Practice Promotions gives ambitious PT clinic owners ready-to-go marketing services. We work best with clinics that have 3 or more prov…

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Apple's $2 billion lesson in fraud prevention -- Customer Strategist Journal AI recap 13:44

2M ago13:44

13:44

Apple's success in combating fraud on its App Store illustrates lessons for other enterprises. Listen to the AI-generated recap of the popular Customer Strategist Journal article and let us know what you think. Post them here, or visit www.customerstrategistjournal.com share your thoughts.By Elizabeth Glagowski

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Should I Outsource My PT Billing? w/ Motaz Ebeido, DPT 40:44

2M ago40:44

40:44

The insurance system is rigged against small private practices -- so how can PTs still WIN at billing? In this episode, Neil talks with Practice Promotions customer, DPT, and successful entrepreneur Motaz Ebeido. They discuss how Motaz helps PTs improve their practice revenue by 25% by streamlining the billing process -- from using the right codes …

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#109: Clinics Grow Faster When PTAs Grow Too (Feat: Katie Sutton) 33:56

2M ago33:56

33:56

On today’s episode, Paul Singh, CEO of StrataPT, talks with Katie Sutton, PTA and host of "the PTA+ Podcast”, to explore how PTAs can play a bigger role in shaping the future of rehab. Katie and Paul Talk about: 1. Unlocking the untapped potential of PTAs in your clinic 2. Low-cost ways to invest in your PTA team 3. Why nursing’s “multi-entry pathw…

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AI Search for PTs: The Practice Search Visibility Blueprint 17:32

2M ago17:32

17:32

It's 2025 -- and patients don't just search on Google anymore. They search for help on ChatGPT. They look at AI summaries. They ask Siri who the best physical therapist near them is. In this podcast, Neil talks about the Practice Visibility Blueprint - the 5 pillars of search engine optimization that every PT Owner needs to know in 2025. These are …

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Sell Cash PT Services That Patients Actually Want ($500K in Cash Last Year) 45:40

3M ago45:40

45:40

It's no secret that insurance reimbursements for PT have not kept up with inflation and salaries. So how can you continue to serve patients and help your bottom line? In this podcast, Neil interviews Tony Cere, CEO of Kinetix PT. Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get p…

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#108: How PTs Can Partner Directly with Physicians—Without Selling Out (Ft. Colin Rigney) 31:55

3M ago31:55

31:55

On today’s episode of Strata Stories, guest host Rafi Salazar sits down with Colin Rigney, PT — educator and founder of Advanced MSK Ultrasound Center — to talk about a bold (and still controversial) model that’s helping PTs fill a massive gap in primary care. Colin’s using diagnostic ultrasound to build direct physician partnerships—and he’s not j…

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The Secret to High-Performing Organizations w/ Jennifer Raams, PT 50:46

3M ago50:46

50:46

What's the secret to a happy, functional, THRIVING PT clinic? How do you go from a clinic where the front desk doesn't look up when you come in...to a clinic that is buzzing with energy? It's all in how you LEAD. In this episode, Neil interviews Jennifer Raams, PT and former COO of Jaco Rehab in Hawaii. Jennifer helped turn a 60-person team into a …

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Adding a Stretch Lab to Your PT Practice w/ Kevin Flaherty, PT 53:20

3M ago53:20

53:20

Ever looked at a Stretch Lab and thought, "Hey...I could do that!" Well...you're right! And it might be easier to start than you think. Today, Neil interviews Kevin Flaherty, PT, who recently opened Flaherty Flex alongside his Flaherty Physical Therapy. Why PTs should sell stretching How Flaherty Flex will pay for itself in 3 months with 1 trainer …

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#107: The Marketing Blind Spots Holding Your Clinic Back (Feat: Neil Trickett) 33:35

3M ago33:35

33:35

On today’s episode of Strata Stories, Paul Singh, CEO of StrataPT, sits down with Neil Trickett, PT and CEO of Practice Promotions, to unpack what real marketing looks like for therapy practice owners — and why most clinics get it wrong. They dive into: 1. Why “just having a website” isn’t enough — and how to actually convert visitors into new pati…

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How JAG PT Became a Market Leader – With CMO Kayla George 48:17

3M ago48:17

48:17

PT Marketing Directors -- this episode is a MUST listen! Today, I interview Kayla George, the Chief Marketing Officer at JAG Physical Therapy, a 160+ location practice in New Jersey, New York, and Pennsylvania. Kayla has been with JAG since it was just a 1-location practice, and she has INVALUABLE advice on marketing, branding, and keeping up with …

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Build Your PT Brand & Voice to Make More Money w/ Tony Maritato, PT 45:11

4M ago45:11

45:11

Do you have a passion for teaching PT? Want to make money with that? Tony Maritato, PT has MILLIONS of views on YouTube and Facebook for videos on total knee replacement, medicare billing, and more. "If I help patients, I'm only going to help a handful. If I help therapists, those therapists will help hundreds or thousands of people." In this podca…

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#106: Building Success From the Ground Up: Mobile OT To Full-Scale Ped Clinic (Ft: Kate McCommons) 33:28

4M ago33:28

33:28

On this episode of Strata Stories, Paul meets with Kate McCommons, OT and CEO of Grow Together Therapy, to explore her inspiring journey and practical lessons for therapy practice owners. From solo mobile OT to leader of a growing pediatric clinic system, Kate knows what it takes to overcome obstacles and build real success. Inside this episode: 1.…

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🍻 A Pint With Jimmy McKay, PT 47:29

4M ago47:29

47:29

🍻 This week, Neil is joined by Jimmy McKay from the PT Pintcast! This is a fun, casual chat where you're SURE to learn at least 1 valuable thing about being a PT clinic owner. Highlights... Whether or not Jimmy really drinks a pint whenever he records Don't be a Karen who complains about insurance reimbursements -- they're never going up. Accept it…

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#105: The 7 most important metrics all clinics should track (Feat. Sturdy McKee) 43:07

4M ago43:07

43:07

We’re pulling a classic episode from the archives! Sturdy McKee, PT, breaks down how running your clinic like a well-oiled machine starts with the right metrics and leadership mindset. On this episode of Strata Stories, they unpack the must-track metrics that keep your practice profitable and growing. Paul and Sturdy dive into: 1. The 7 most import…

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Launch & Grow a Successful Cash Clinic w/ Aaron LeBauer, DPT 51:32

4M ago51:32

51:32

In this episode, Aaron LeBauer—one of the leading advocates for cash-based physical therapy—shares how and why he built a thriving practice outside the insurance model. Why Cash Pay? Insurance limits patient care. Aaron started his own clinic to deliver better outcomes with fewer constraints. First Step for Insurance-Based Clinics: Start by offerin…

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Live from CCW: Empathy is overrated in the contact center 9:26

4M ago9:26

9:26

Empathy is important in the contact center, but do customers really care? Liz Glagowski sat down with TTEC's JB Bednar to discuss if empathy is overrated for CX.By Elizabeth Glagowski

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#104: Use These Tactics To Stop Insurance Verification Headaches (Feat. Jerry Durham) 24:30

4M ago24:30

24:30

On this episode of Strata Stories, Paul talks with Jerry Durham, CEO of The Client Experience Company, to talk about one of the biggest hidden problems in private practice: broken benefit verification. They dive into: 1. Why most clinics don’t need better tech—they need a better checklist 2. How one front desk script fix solved 8 months of billing …

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Financial Advice for PTs in Uncertain Times 45:56

4M ago45:56

45:56

Do tariffs, trade wars, and recession fears keep you up at night? You don't need to panic. Really. Today, Neil interviews Eric Miller, Chief Financial Advisor of Econologics. Eric will give PT owners some advice on what to do and what NOT to do during uncertain economic times. I think by the end, you’ll feel a bit more in control and optimistic abo…

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#103: How To Turn HEP Tools Into A Strong Revenue Stream (Feat. Joseph Lowe) 33:28

5M ago33:28

33:28

On this episode of Strata Stories, Paul sits down with Joseph Lowe, Founder of Pure PT Supply, to talk about one of the simplest ways to increase revenue without adding more visits. They get into: 1. Why niche practices are perfectly positioned to win with retail 2. How clinics lose thousands by not monetizing product referrals 3. Why legacy brands…

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Stop Trading Time For Money w/ Greg Todd, PT 44:50

5M ago44:50

44:50

All that you, your staff, & your PTs want to do is WIN. So how do you make that possible? In this episode, Neil talks with Greg Todd, PT about... How to set up your PT clinic so your PTs can win (get more time, and more money) Greg's revenue share model, in which some staff are "intrapreneurs" invested in the business How entrepreneurship saved Gre…

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#102: How To Make Money From Value Based Care in 2025 (Feat. Dana Strauss) 33:11

5M ago33:11

33:11

On this episode of Strata Stories, Paul talks with Dana Strauss, DPT, a Health Policy and Government Affairs Professional, about in-depth examples of the financial gains therapists can achieve now by helping health systems save money. Paul and Dana discuss: 1. How PTs can lead cost-saving efforts by partnering with hospitals 2. Why RTM is under scr…

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The Practice Market2Hire Success Checklist 9:21

5M ago9:21

9:21

Does hiring a physical therapist feel IMPOSSIBLE? It doesn’t have to! In today's short podcast with CEO of Practice Promotions Neil Trickett, PT, you can follow these 5 tips to attract top talent effortlessly, streamline your hiring process, and build a high-performing team for long-term success! Enhance online discoverability & job visiblity Lever…

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#101: How To Build A PT Brand That Brings Patients To You (Feat. Dalton Laino) 42:57

5M ago42:57

42:57

This week on Strata Stories, Paul meets with Dalton Laino, Co-Founder of The Movement PTs, to unpack what it truly means to build a brand in healthcare and how it can boost your clinic's sustainability and profitability. They dive into: 1. Why branding can supplement (or even replace) traditional referral sources in private practice 2. What brandin…

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Create a Hybrid Insurance + Cash PT Practice w/ Trilogy PT & Medically Oriented Gym 38:34

5M ago38:34

38:34

Do you want to create a hybrid insurance & cash PT practice? In 2025, moving towards a hybrid practice isn't an option -- it's a necessity. Today, Neil interviews Jessica Robins, Marketing Liaison, and Sara Samland, COO. They’re part of the team behind Trilogy Physical Therapy and Medically Oriented Gym, a fast-growing practice with six locations a…

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#100: The Most Important Metrics Your PT Practice Must Track (Feat. Tony Maritato) 47:04

5M ago47:04

47:04

On this episode of Strata Stories, we dig into the archives for a GREAT conversation between Paul & Tony Maritato from 2023. For those unfamiliar, Tony is a PT—founder of Total Therapy Solutions. They unpack the operational strategies that can have a big impact on the success of your therapy practice. They dive into: 1. The advantages of niching do…

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Dude, Take a Risk -- Growing a 10+ Location PT Practice 55:04

5M ago55:04

55:04

Dream of having 10+ clinics? Want to grow your clinic to a multi-location brand? Today, Neil interviews Bret Fairbanks, DPT, who has grown Pacific Pro PT to 14 locations across California and Tennessee. You'll learn... How to manage marketing across 10+ locations What to do yourself vs what to hire out Advice when opening location #2 or #3 Remember…

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#099: How To Successfully Shift into a Non-Clinical Role (Ft. Dana Strauss) 44:00

5M ago44:00

44:00

On this episode of Strata Stories, Paul talks with Dana Strauss, DPT, a Health Policy and Government Affairs Professional. If you've ever wondered how to leverage your clinical background beyond patient care, this episode is for you. Paul and Dana discuss how therapists can: 1. Prepare to properly transition to non-clinical roles 2. Cultivate relat…

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Top Social Media Trends for PTs Clinics in 2025 46:35

6M ago46:35

46:35

Do you struggle to come up with ideas for social media posts? Feel like you post all the time, but your clinic’s followers never seem to grow? Today, Neil interviews McKenna Dance, who has helped over 200 Practice Promotions clients grow their brands with print & social media marketing. You’ll learn… Top 3 trends in PT social media: bite-sized vide…