Best WebmasterRadio.FM Podcasts (2025)

1
The Major Moves of Mid-November Edition 1:56:06

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9d ago1:56:06

1:56:06

The relentless shifts towards AI powered everything being everywhere in the digital environment are accelerating and the evolution of digital marketing services is starting to keep pace. Previsible, which recently bought the legendary agency Internet Marketing Ninjas, announced the acquisition of Googlite founded data-driven search agency Improove.…

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The Grok it, All CEOs Should be AIs Edition 53:02

16d ago53:02

53:02

In a week where Telsa shareholders are likely to award CEO Elon Musk a Trillion dollar pay package, rival technologarch Sam Altman says he'll be ashamed if OpenAI wasn't the first company to be run by an AI CEO. This start a debate between Jim and Kristine in which Jim suggests the C-Level could easily be the right place to replace workers with AI …

1
The Browser Wars - Rise of AIs Edition 1:27:04

1M ago1:27:04

1:27:04

OpenAI has launched its new browser Atlas built to compete with Comet, Chrome, Edge, and other Chromium based browsers. As with other AI based browsers, Atlas comes with a slew of amazing self-directing features along with the potential for a long term mess of major security flaws, exploitable bugs, and the threat of malicious prompting. These are …

1
The AI Test Pivot Edition 1:05:20

1M ago1:05:20

1:05:20

Google is experimenting with several AI additions to several more Google products as it fixes bugs in its organic Google search product. It is getting to feel like SEOs are getting a better handle on how to work with and affect AI generated responses as generative AI reponses find their ways in between a greater number of user experiences. A small …

1
The IT's My Party I'll AI When I Wanna Edition 1:08:37

2M ago1:08:37

1:08:37

Jim frets as his birthday comes up for renewal again next week. Meanwhile, Google's head of search, Elizabeth Reid was featured on an Economic Times podcast last week talking about the future of search, the effects LLMs have had on both search and user behaviors, the expanding roles of Agentic AI, and how important India and its extraordinary wealt…

1
The Darksteel and the Circle of Life Edition 1:23:12

2M ago1:23:12

1:23:12

Google's August 2025 Spam Update ended four weeks after it launched in late August. Its impact was fairly significant however tracking it will be complicated by the num100 parameter change on Sept10. The bAD bug that overwhelmed some Google search users with ads has also been fixed. We learned Google is testing an AI search option codenamed Darkste…

1
The Days the Music Died Edition 1:08:10

2M ago1:08:10

1:08:10

There are very dark days ahead as the Trump administration falls further towards fascism down the authoritarian hole. Between the suspension of late night comedian Jimmy Kimmel and the announcement a non-entity was going to be declared a terrorist organization is an intersection of brutal clampdown on free speech and the freedom to dissent. Meanwhi…

1
The AI a la Mode Edition 1:28:35

2M ago1:28:35

1:28:35

AI Mode has moved beyond basic English and is now available in Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. AI Mode is also available in autocomplete and is said to soon be the default of search itself. And that's just what Google's got going. Apple is working to introduce a newly improved and vastly smarter version of Siri and an…

1
The Monopolists Anti-Accountability Edition 1:05:52

3M ago1:05:52

1:05:52

A GoFundMe campaign has been established to help pay Alan Blyweiss' family pay for his end of life arrangements and to helping classroom teachers buy school supplies through the Make a Wish Foundation. The August 2025 Spam Update continues to mulch its way through Google's index with few changes reported thus far. The rollout might take several wee…

1
Interview with Dixon Jones, CEO of Waikay.IO 41:32

3M ago41:32

41:32

A wide ranging interview with the founder of AI knowledgebase tool, WAIKAY.IO Dixon has been instrumental in the founding and growth of three major SEO / SEM tools, Majestic Links Tool, Inlinks, and now Waikay. We talk to Dixon about AI, what Waikay means, how it works, and we end up talking about the future of search. Support this podcast at — htt…

1
The What Does Waikay Know About AI's Views on You Edition 1:49:24

3M ago1:49:24

1:49:24

This was a mostly news episode that ends with an extraordinary interview with Dixon Jones, founder and CEO of AI tool Waikay. We have a long talk with Dixon that lasted about 45 minutes about AI tools, how search has evolved to this point, and thoughts on growth of AI tool sets. We figured we'd stick it on the end of this show and also publish it a…

1
The Define AI as it Weirdly Goes Wild Edition 1:05:04

3M ago1:05:04

1:05:04

The AI makeover of everything is well underway and we're at the point where the most obvious problems are becoming more obvious amidst the hype. This week's vibe is partially informed by Kristine's annual visits to the Blackhat and DEF CON conferences where Kristine came across AdHacks by the Russian Mob, ways to subvert Gemini using popular Google…

1
The Lord I was Born a Can of Spam Edition 1:05:34

4M ago1:05:34

1:05:34

Google has brought AI Overviews to explain lyrics its users search for. We expect results to be interesting, if not enlightening. Meanwhile, AI Overviews and AI Mode are now live in the UK. There are a couple WordPress vulnerabilities to warn listeners about, Open AI launches "Study Mode", Signing bonuses and huge contracts for AI superstars skyroc…

1
The Zero Click Pew Pew Pew Edition 1:12:50

4M ago1:12:50

1:12:50

A newly released study from Pew Research confirms what SEOs have been seeing for months, search results with an AI Overview or other generative response get far fewer clicks. A vibe coding fiasco sees an AI make a desperate series of mistakes in a self described panic, Trump removes most if not all guardrails from AI development in a major Silicon …

1
The Unlike Cloudflare the Ninjas Are Previsible Edition 1:07:12

5M ago1:07:12

1:07:12

Interesting news from the business world. The Internet Marketing Ninjas were acquired by SEO consulting firm Previsible. Founded in 1999 by legendary SEO Jim Boykin, the Ninjas were one of the oldest digital marketing firms in the world. The June 2025 Core Update continues with some suggestions there are minor gains for some lucky sites affected by…

1
The Core Update Cometh Back Edition 1:10:10

5M ago1:10:10

1:10:10

We have a special guest this week and a half hour long interview with San Diego based SEO, Nick Musica in which we get to geek out on the sweeping changes in search and how they affect Technical SEO. Also, Google finally released a post AI Mode Core Update earlier this week. Hosts Jim Hedger and Kristine Schachinger discuss what might be coming in …

1
The Recognizing What We're Losing Edition 1:10:20

5M ago1:10:20

1:10:20

The search industry mourns the loss of foundational SEO Jill Whalen. Jill's impact on the earliest decades of SEO set the template for the industry we know today. Every old school SEO was directly touched by her in some way, most of us learning how to think about content through her and the High Rankings forum. We also learned to form a strong sens…

1
The Recognizing the Great Decoupling Edition 1:34:41

5M ago1:34:41

1:34:41

Hosts Jim Hedger and Kristine Schachinger talk about the decouplings happening in the SEO industry and in tech in general. A major topic is the decoupling of click activity vs. impressions seen in Google Search Console as AI Overviews are rapidly creating a zero click search environment for research and informational queries. At the same time, part…

1
The AI Affected Circus Effect Edition 1:45:11

5M ago1:45:11

1:45:11

SMX Advanced is back. The show is happening live, for the first time in public since the pandemic, in Boston this week. Hosts Jim Hedger and Kristine Schachinger recall the traveling circus atmosphere of the early conference circuit. Meanwhile Google is trying to reduce redundant Googlers in the Search and Ad units with a voluntary exit buyout prog…

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The They'll See You When You're Sleeping Edition 1:10:33

6M ago1:10:33

1:10:33

What do you get when you mix a web that remembers everything with software that can mine the depths of that everything to draw a frighteningly accurate picture of everyone, everywhere, all the time? You get what we're all going to get with the Trump administration using Peter Thiel's Palantir platform to create meta-files on every American citizen …

1
The Google Goes AI Everything While X Marks the Grok Edition 1:24:12

6M ago1:24:12

1:24:12

Google AI Overviews are expanding test markets in Europe to Turkey, Sweden, and the Netherlands in advance of Google I/O. Google launched a free Generative AI Certification training program with the actual certification exam costing $99US. Google introduced "Discussions" in beta. Discussions is meant to replace Reddit as a primary source of livetim…

1
The Truth about Badger Licking Edition 1:09:02

7M ago1:09:02

1:09:02

Google is fast approaching the FIND OUT stage of its multiple anti-trust cases with the US Department of Justice and EU regulatory bodies. It is very possible the DOJ could order Google to sever its relationship with its Chrome browser in coming months. That leads to speculation on what other decisions might be coming down and how throwing spanners…

1
Mikkel deMib Svendsen, SEO Master of Course 29:08

7M ago29:08

29:08

Mikkel deMib Svendsen is a SEO Legend. One of the original SEOs, Mikkel was known around early search conferences as the man in the bright orange suit. His almost adversarial take on Google in the early days set a tone and standard for how SEOs felt about working with the search engines in a friendly game of cat and mouse. Mikkel has continued prac…

1
The Ad Strength and Some Levity Edition 1:14:19

7M ago1:14:19

1:14:19

Google introduced its new Ad Strength Best Practices Guide which got hosts Kristine Schachinger and Jim Hedger to pine for the days when the SEO world used cool names like "Ad Strength" to describe stuff. Google has again been declared a monopoly by yet another US court while, just to keep up, a UK based class action over Google's search dominance …

1
The Technically Speaking is More Fun Edition 1:15:01

8M ago1:15:01

1:15:01

A far less political edition than most this year let's Jim Hedger and Kristine Schachinger spend more time talking about tech news, web marketing, and SEO. We start by marking the movement of Mordy Oberstein as he leaves a highly successful tenure as head of branding at website builder Wix. More than anyone in our memory, Mordy helped Wix overcome …

1
The Education is the System that Fixes Bugs Edition 1:47:09

8M ago1:47:09

1:47:09

The March 2025 Core Update continues to roll out though early indicators are showing in search console. Google Business had a reverficiation bug that caused chaos for a few days that appears to be fixed. The White House announced it was going to order a dramatic downsizing of the department of Education and a French scientist was denied entry to th…

1
The Beware the Ides of March Edition 1:28:46

8M ago1:28:46

1:28:46

Traditionally a warning to tyrants and rogue emperors, todays middle of March madness opened with news of Google Core Update rollout, a major vulnerability in a popular WP SEO plug-in, and signs American search users are indicating they're thinking about being in a very sour mood. We also note it is the 15th anniversary of the week Rhea Drysdale sa…

1
The To Get AGI Be a 60 Hour Mule Edition 1:22:56

9M ago1:22:56

1:22:56

Olesia Korobka joins us to talk about the SEO Charity Conference taking place online on March 27 for the Ukraine Animal Relief charity SEO for Paw founded by Anton Shulke. Before Olesia jumps in, we talk about Tuesday's State of the Union address in which, among other things, the CHIPS Act was threatened in a weirdly long ramble about bad deals. We…

1
The D.O.G.E. Did What with What Edition 1:08:53

9M ago1:08:53

1:08:53

A quick but hardly deep dive into what Elon Musk's D.O.G.E. is doing and the technologies they're abusing to do it starts a conversation about the newest outrages of the week from around the Oval Office. We also talk about OpenAI4.5, a delay in data from the GSC API, CoPilot flying folks into the wrong repositories, the Chegg vs. Google case, Bing'…

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The Chaos of Bugs, Layoffs, Changes, Cheats, & Targeting in a time of a Tyranus Rex Edition 1:08:31

9M ago1:08:31

1:08:31

The American president declared himself a king this week. In the meantime, Meta is laying off thousands of people and deleting a number of old live broadcast recordings. TikTok is restructuring towards laying offs too. Google Reviews and Google Business are fixing bugs while Google's Business Profiles support team is absolutely backlogged. Whoddath…

1
The Compliance is a Buggy Feature Edition 1:07:09

9M ago1:07:09

1:07:09

Google fixes a few bugs, gives a quick "how-to" around tabbed navigation, advises about on-page hash-links, and provides a great tutorial on using GA4 and GSC together. Google also increases its results return-speed by 67milliseconds. That's the good stuff this week however it wasn't a good week from a classic "Don't be Evil" perspective. This week…

1
The Ironies of DeepSeek Edition 1:24:43

9M ago1:24:43

1:24:43

The sudden appearance of DeepSeek, an AI developed in China at a micro-fraction of the costs of American AIs has driven conversation this week as its very existence drove down the valuations of the techogiants who thought they had the lock on development of AI models. Gavin Klondike, our resident AI expert, joins us to explain the 5Ws (who, what, w…

1
The AI and CTRs and Elon Musk's Massive DataCoup Edition 1:15:40

10M ago1:15:40

1:15:40

This edition moves back and forth between coverage of several unique areas of search, AI, and web work. We start covering the DataCoup, which is our "deal-with-it" name for the changes being made by Elon Musk and his crew of youthful hackers to the very nerve centers of the US Government and the suspicion an off-the-books version of Grok is being t…

1
A Triumphant and Trumphlephant Technoligarchy Edition 1:13:45

10M ago1:13:45

1:13:45

The power of the Billionaires' businesses mixed with the powers of The State. An image from the inauguration showing Mark Zuckerburg, Jeff Bezos, Sundar Pichai, Elon Musk, Larry Ellison, and other tech giants in the very front row showed us how clearly and forcefully the new Technoligarcy is taking charge. That is the very definition of fascism in …

1
The Start of the Endless Storm Edition 1:05:40

10M ago1:05:40

1:05:40

Matt Mullenweg is seeing more legal resistance to his WP-Emperor schtick and reacting like a manbaby about it. In a similar universe, the outgoing President warns of the coming transition to an oligarchy run by big-tech. Meta moves to the far right by removing fact checking and allowing the racist and multi-phobic content back on its platform as al…

1
The Burning the Bridge Between Our Rise and Fall Edition 1:15:34

11M ago1:15:34

1:15:34

The world itself is burning as hosts Jim Hedger and Kristine Schachinger talk through the sudden and sweeping changes coming to search results pages in 2025. While AI-faked images of the Hollywood sign burning are posted as news on partisan websites we talk about the sudden drought of fresh content for LLMs to train on now that everything ever writ…

1
The Old Snakeskin is Shedding on a Newly Strange Space Edition 1:14:38

11M ago1:14:38

1:14:38

Welcome to the start of the second quarter of the 21st century. In the Chinese zodiac, 2025 is a year of the Snake, a period of extreme transformation as old ways are shed and new ones adopted. It seems like an apt description of what the coming year will be like. Things are going to change and if the news of this week is any indication, that chang…

1
The It's the End of the Year as We've Known It Edition 1:13:24

11M ago1:13:24

1:13:24

An all star SEO panel made up of Mordy Oberstein (Wix Studio), Mark Traphagen (seoClarity), and Jenny Halasz (JLH Marketing) joins hosts Jim Hedger and Kristine Schachinger to look back at the events, changes, and ideas of 2024 and into a new world of even more rapid change as AI grows from its infancy towards its adolecence. An incredibly interest…

1
Webcology Special Interview: Amit Glatt, CTO and co-founder of Duda 31:20

11M ago31:20

31:20

Duda's cofounder Amit Glatt found time to sit with us to talk about the history, evolution, and future of the website builder and management platform he helped create. Since its founding 15 years ago, Duda has grown to become one of the top-tier enterprise website builders on the web. Duda feels like it's on a growth sprint right now. They have som…

1
The Everything That Goes Around Comes Around Again Edition 1:20:37

12M ago1:20:37

1:20:37

A December 2024 Core Update started running a few short days after the November 2024 Core Update ended and mere hours before this episode was recorded live to podcast. At the same time, Google reported minor but persistent indexing issues. Otherwise, Matt Mullenweg was last seen retreating with his tail between his legs following the judicial spank…

1
The Changes Will Intensify Until Morale Improves Edition 1:15:35

12M ago1:15:35

1:15:35

Recorded in the week after Black Friday hosts Jim Hedger and Kristine Schachinger talk through a bunch of stories affecting the world of search. The November 2024 Core Update conveniently ended an hour before we went into the recording session. We talk a bit about winners and losers and what we think will be the effects of this core update (while j…

1
Thankful For the Long Weekend Edition 1:27:23

12M ago1:27:23

1:27:23

Twas the eve before Thanksgiving and through the studio's haunts, no creatures were talking or recording our thoughts. The channels all hummed with inactivity because the producers went home to be with family. When out of the ether some showbiz thoughts clattered, The Show Must Go On!, because nothing else matters. - Hosts Jim Hedger and Kristine S…

1
A Cold November News Edition 1:14:02

12M ago1:14:02

1:14:02

It was a busy news week with a continuing November Core Update, Google's Site Reputation Abuse Policy Update and the subsequent major publisher crackdown, the DOJ recommending the sale of Chrome and possibly Android, lost GA4 data, a now missing GSC Experience Report, OpenAI deleting critical incriminating evidence by mistake, Meta level pig-butche…

1
The When the Going Gets Weird the Weird Keep Going Edition 1:20:50

1y ago1:20:50

1:20:50

Recorded two days after the 2024 presidential election, Jim Hedger and Kristine Schachinger contemplate the outcome and how a Trump presidency might affect the tech and search marketing industries. Tech can expect an era of deregulation, starting with Trump's aim to strip away federal safeguards over AI development, deferring any regulatory oversig…

1
The Helpfully, No Roads Lead to Recovery Edition 1:16:04

1y ago1:16:04

1:16:04

The Helpful Content Update wasn't about the content and the hope of recovery wasn't about to happen. Web publishes hit by the Helpful Content Update in September 2023 who attended Google's Web Creator Summit at the Googleplex this week were told the hope they'd held for seeing their rankings recover were likely in vain and that those placements wer…

1
Webcology Extra: The Fork in the Road at WordPress Edition 46:24

1y ago46:24

46:24

Jono Alderson is a well known SEO Consultant, one of the top WordPress contributors, and a bonafide Digital Superstar. He joined Jim and Kristine to fill us in on the backstory and implications of the ongoing drama in the world of WordPress. Jono has been around for a long time. He knows where the bodies are buried and in this interview, he explain…

1
The Is Something Rotten at WordPress Edition 45:47

1y ago45:47

45:47

Longtime WordPress contributor Jono Alderson joins Jim Hedger and Kristine Schachinger to discuss the very weird goings on at WordPress. The interview starts around the 35 minute mark. Before Jono joins us, Kristine and Jim discuss the news of the week including a short update on the WordPress situation and stories from Google, OpenAI, TwiXter, and…

1
The Acquisitive Conglomerations of Autumn Edition 1:05:28

1y ago1:05:28

1:05:28

A busy, news heavy show has hosts Kristine Schachinger and Jim Hedger cover three major stories, each of which could occupy a full hour long show. The WordPress mega-drama continues with the founder's faction at Automattic grabbing control of one of their rival WP-Engine's best known custom WP-Contributions, Advanced Custom Fields in a forking inci…

1
The WP-Glitch - Where's My Money Edition 1:23:44

1y ago1:23:44

1:23:44

Jim Hedger returns from bereavement time as he and cohost Kristine Schachinger learn that Matt Mullenweg has found a way to make the WordPress controversy much worse that it was when it started by banning WPEngine, establishing a loyalty pledge complete with a box to check to swear your WP-Loyalty, running down investors, getting himself and the co…

1
The WTFPress Edition 1:04:52

1y ago1:04:52

1:04:52

A war is being waged in the deepest heart of the Open Source movement for that movement's very soul. Last week, Matt Mullenweg, the original founder of WordPress and CEO of Automattic, the commercial arm of WordPress, laid down his version of the law by banning WPEngine from the greater WordPress environment. The dispute centers around money and ti…