Best Vaseline Podcasts (2025)

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Most Contagious: Vaseline Verified turns UGC on its head, and more 30:40

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15d ago30:40

30:40

How Vaseline Verified tapped creator conversations to fact check product hacks, The Ordinary breaks tired beauty marketing norms, and finding the signal among the DEI noise. Recorded at Most Contagious 2025. Hosted by WARC's Anna Hamill.By WARC

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The Secret Behind Vaseline’s Advertising and Consumer Success 59:47

16d ago59:47

59:47

Simple work is often the hardest to make. In this episode, Kenosi Matsebatlela, Head of Marketing for Vaseline, and Tumi Moutlana, Creative Director at VML, share how trust shaped the Mntana Ka Gogo piece. We explore why the idea resonated, how cultural memory works in advertising and why clarity outperforms complexity. They share how instinct, che…

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Best of 2025: Staying effective in a 'lots of little' media market 41:46

5h ago41:46

41:46

How can marketers prioritise effectiveness in a highly fragmented media landscape? Dr Grace Kite (Magic Numbers) and Tom Roach (Jellyfish) join WARC’s David Tiltman to discuss the 'lots of little' strategy.By WARC

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Klondike Gold Rush: Prospectors, Mining Methods, Riches, & Challenges | Bedtime Sleep Stories about History 39:46

38m ago39:46

39:46

Access over 120+ Ad-Free episodes of Calm History by becoming a Silk+ Member (FREE for a limited time!). Try MasterClass (up to 50% off with this link): https://masterclass.com/SLEEPWHISPERS ********************** Access over 120+ Ad-Free episodes of Calm History by becoming a Silk+ Member (FREE for a limited time!) and enjoy over 600 total episode…

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Sample | Prohibition: History of Rum, Rum-Running, & Speakeasies | Bedtime Sleep Stories about History (Bonus Episode #75) 8:55

3d ago8:55

8:55

The full version of this episode (41 minutes & Ad-free) is available for Silk+ Members (FREE for a limited time!) and includes access to over 600 more episodes from these podcasts: Calm History (120+ episodes) History Showcase (25+ episodes) Sleep Whispers (430+ episodes) ASMR Sleep Station (50+ episodes) 1 & 8-Hour Nature Sounds (50+ episodes) 1 &…

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The Dream Holiday Special 33:39

13m ago33:39

33:39

Happy holidays everybody! On this weeks episode, Jane and Dann share fond stories and memories from holidays past. We want to thank everyone who's supported Little Everywhere and The Dream for all of these years and wish you all a peaceful and happy holiday season. We've got a holiday playlist for everyone just in case the spirit moves you: https:/…

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Best of 2025: What 1.1 million purchase journeys tell us about reach 44:39

4h ago44:39

44:39

Groundbreaking research from Oxford University’s Felipe Thomaz and WPP Media questions the importance of optimising campaigns for maximum reach, challenging best practice about how brands grow.By WARC

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Best of 2025: Shifting from campaigns to creative platforms 34:46

2d ago34:46

34:46

Many advertisers think in terms of campaigns, when they should be focused on building long-term creative platforms. WARC's Paul Stringer sits down with Kantar's Dom Boyd to discuss why creative platforms are so effective, how they're built, and how to measure them.By WARC

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Creativity, Marketing Effectiveness and the Cost of Short-Termism: Effie Awards Trends 11:43

3d ago11:43

11:43

Marketing effectiveness is under pressure as short-term metrics continue to shape decision-making. Recorded at the Effie Awards South Africa as part of The Lead Creative Effies Series, this conversation with Gillian Rightford, Effie Awards South Africa Lead and ACA Executive Director, revisits the long-term cost of short-term thinking, now viewed t…

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Yo, This Is Andrew Ti 22:15

6d ago22:15

22:15

This week Jane continues her series on racism in the US with writer and podcaster Andrew Ti, co-host of the podcast "Yo, is this racist?". Find more from Andrew Ti here: IG: @andrewti X: @andrewti Catch Andrew and co-host Tawny Newsome on their podcasts: Yo, is This Racist Suboptimal Presents: Starter Trek (The Original Series) Hosted on Acast. See…

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Holiday special: The best new ideas in effectiveness 29:31

7d ago29:31

29:31

It's our 400th episode! WARC's team of experts share the most influential new effectiveness ideas from 2025, including the Multiplier Effect, creators, and generative engine optimization (GEO). Hosted by WARC's Anna Hamill.By WARC

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Building Loved Brands in an Age of Data and AI 13:41

8d ago13:41

13:41

What separates effective marketing from short-term noise? Recorded at the Effie Awards South Africa, this conversation with Thami Majola, Executive Head of Brands and Communications at Vodacom, unpacks advertising effectiveness through a brand and business lens. Thami shares insights on data-driven marketing, customer understanding, AI and the disc…

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2026 trends: The zero-click customer journey 44:20

9d ago44:20

44:20

AI is gaining influence across the customer journey but even as brands experiment with it, more established strategies and channels will remain important. JPMorganChase's Tiffany Perkins Munn and WARC's Stephen Whiteside join David Tiltman to discuss the fast moving world of AI and its impact on marketing in 2026.…

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Ancient Greek Olympics: History, Events, & Training | Bedtime Sleep Stories about History 41:04

15d ago41:04

41:04

Access over 100+ Ad-Free episodes of Calm History by becoming a Silk+ Member (FREE for a limited time!). EPISODE SPONSORS Rula patients typically pay $15 per session when using insurance. Connect with quality therapists and mental health experts who specialize in you at https://www.rula.com/silk (#rulapod) Try MasterClass (up to 50% off with this l…

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Most Contagious: KitKat's longevity secret, Scambaiter Granny and more 36:18

17d ago36:18

36:18

The secrets behind KitKat's 90 year brand story, how to build a scambaiter AI Granny, and which brands are getting it right on community in 2025. Recorded at Most Contagious 2025. Hosted by WARC's Anna Hamill.By WARC

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2026 trends: The creator marketing gamble 38:18

24d ago38:18

38:18

Brands are projected to spend $37 billion on creators in 2026. But marketers still face challenges in proving effectiveness. Billion Dollar Boy's Becky Owen and WARC's Alex Brownsell join Anna Hamill to discuss how marketers can get the most value from their investment, based on data from WARC's Marketer's Toolkit. This episode is sponsored by Crit…

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Most Advertising Is Afraid to Succeed: Chasing Trends Hurts Brands 27:11

23d ago27:11

27:11

Advertising faces a growing challenge: too much work is created to avoid failure rather than pursue meaningful success. In this episode, creative consultant and Number 10 founder Ahmed Tilly breaks down why this mindset persists and how brands can move beyond it. Ahmed’s work includes Nando’s campaigns across 14 countries and the launches of Virgin…

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The Effective CMO: Popeyes' Alexandre Antonello 42:58

25d ago42:58

42:58

Fried chicken enthusiasts, unite! Popeyes' Alexandre Antonello joins WARC' Cathy Taylor to share how the fast-food giant is tackling the economic crunch, AI, creators and more based on data from WARC's Marketers Toolkit. This episode is sponsored by Criteo - for more info, check out criteo.com/warcBy WARC

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Destination Amazing 37:56

27d ago37:56

37:56

The road to success is paved with convention tickets. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

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Lazada's Magnus Ekbom on e-commerce's big mistake 40:21

29d ago40:21

40:21

Magnus Ekbom co-founded Lazada, the Asian e-commerce giant, leading the business from start-up to sale before exiting in 2022. He joins WARC's Rica Facundo to discuss the evolution of e-commerce in Asia, emphasizing the importance of brand building in a competitive landscape and the potential for homegrown brands to thrive.…

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From Chappies to Cadbury: How Mondelez Builds Heritage Brands That Lead Culture 17:30

1M ago17:30

17:30

How do heritage brands stay relevant in a world full of choice? At the Effie Awards South Africa, we sat down with Arpan Sur, CMO of the Sub-Saharan Africa Business Unit at Mondelez, to discuss marketing effectiveness, cultural leadership, and what makes brands like Chappies and Cadbury endure. Arpan shares why “marketing should lead culture”, how …

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The Effective CMO: Cathay Pacific's Edward Bell 43:21

1M ago43:21

43:21

In an era where emotion drives 50% of airline choice and experience trumps products, Cathay Pacific's Edward Bell explains to WARC’s Jenny Chan why AI's rise means premium brands must become more human, not less, based on insights from WARC's Marketer's Toolkit. This podcast is sponsored by Criteo. For more information, check out criteo.com/warc…

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History of Vaseline, Petroleum Jelly, Oil Wells, & Oil Torpedoes | Bedtime Sleep Stories about History 43:33

1M ago43:33

43:33

Access over 100+ Ad-Free episodes of Calm History by becoming a Silk+ Member (FREE for a limited time!). EPISODE SPONSORS & PROMOS: Rula patients typically pay $15 per session when using insurance. Connect with quality therapists and mental health experts who specialize in you at https://www.rula.com/silk (#rulapod) Try MasterClass (up to 50% off w…

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Hoodwinkers Abound 26:41

1M ago26:41

26:41

Marketing critic Dr. Mara Einstein walks us through the ways in which brands act like cults, especially when it comes to recruiting and maintaining a loyal customer base. She is the author of Hoodwinked: How Marketers Use the Same Tactics as Cults and host of the Hoodwinked with Dr. Mara Einstein podcast. You'll fine her TikTok videos especially en…

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2026 trends: Doomscroll fatigue fuels immersive experiences 31:04

1M ago31:04

31:04

Existential anxiety and digital fatigue are shaking up the experience economy, driving more interest in escapism and 'IRL'. S. Subramanyeswar, Group CEO/CSO APAC at Mullen Lowe Lintas, and WARC's Rica Facundo join Anna Hamill to discuss how this shift requires marketers to adapt, based on insights from WARC's Marketer's Toolkit.This episode is spon…

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Marketing That Matters: Vaseline, Heritage and the Power of Insight 19:34

1M ago19:34

19:34

The challenge for many leading brands is staying relevant in categories where functional claims and pricing pressure can erode brand value. As part of our Effie Awards South Africa series, which explores marketing and advertising effectiveness with leading marketers and advertising trailblazers, I spoke to Elizabeth Mokwena, Executive Marketing Dir…

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How Reddit saved marketing for Skoda Octavia 32:14

1M ago32:14

32:14

WARC's John Bizzell goes behind the APG Grand Prix-winning campaign for a car that either sends you to sleep OR into raptures: the Skoda Octavia. Joe Crust, Strategy Director at Leo UK, joins to take us behind the scenes. Watch the video version on WARC's Youtube channel.By WARC

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Marketing Connects Business with People and Communities: Brian Yuyi, CEO of MASA 18:25

1M ago18:25

18:25

How do we ensure that marketing has a seat at the business table? That’s one of the questions explored with Brian Yuyi, CEO of the Marketing Association of South Africa (MASA), in this episode of The Lead Creative recorded at the IMC Conference. The conversation looks at how to give marketing a stronger voice in business, inspire the next generatio…

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The Reality TV World Summit 40:11

1M ago40:11

40:11

This week, host Jane Marie talks to veteran television producer Danny Vikram Bell about the odd history and evolution of Reality TV. Hosted on Acast. See acast.com/privacy for more information.

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Pete Case on How Enduring Client-Agency Partnerships Build Better Brands 57:21

2M ago57:21

57:21

Brands grow through trust and shared ambition. Pete Case, CEO and Creative Chairman of Ogilvy South Africa, joins The Lead Creative to discuss how long-term client–agency partnerships help brands like Volkswagen, KFC, Audi and Carling Black Label thrive. “Trust is the most important ingredient. It’s what allows us to put new, untested ideas in fron…

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2026 trends: the 'vanishing middle' and shifting milestones 31:43

2M ago31:43

31:43

Years of economic uncertainty is impacting not only how consumers spend, but also their life milestones. WARC's Adi Kishore and Cathy Taylor, with Rival's Cecelia Parrish, join Anna Hamill to discuss how these trends will impact brands in 2026, based on insights from the WARC Marketer's Toolkit. This episode is sponsored by Criteo. For more info, c…

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Tackling the customer experience gap 15:45

2M ago15:45

15:45

Shoppers won't wait to switch brands after a poor customer experience. WARC's Anna Hamill and Rica Facundo discuss how marketers can close the customer experience gap, based on insights from the recent WARC Guide.By WARC

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Insights from 41 Years of Advertising and Marketing Measurement 12:31

2M ago12:31

12:31

Advertising needs more than good creative; it needs solid measurement. Oresti Patricios, CEO of Ornico, has spent over 40 years tracking how advertising, marketing and PR drive business growth. “The basics haven’t changed,” he says. “Marketing still exists to grow business, but measurement tells you if it’s working.” He warns against the short-term…

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Behind The Camera 34:09

2M ago34:09

34:09

Ever wonder who makes those beautifully shot, inspirational videos of MLM founders riding around on jet skis they launched from the dock at their mansion in Florida? Scott, that's who. Hosted on Acast. See acast.com/privacy for more information.

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AI can be a rocket ship for mid-market brands 42:21

2M ago42:21

42:21

Mid-market brands have hopes that AI can make them more competitive, but know they need to upskill their AI literacy. WARC's Lexi Wolf talks to Caroline Giegerich, VP - AI & Marketing Innovation at IAB; and Jillian Ryan, Senior Manager, Content Marketing Strategy at Intuit Mailchimp about a new report from Mailchimp and WARC. This episode is sponso…

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Trapped in the Busyness, Not the Business of Advertising: Dr Pepe Marais 30:01

2M ago30:01

30:01

In our IMC Conference series, we reconnected with Dr Pepe Marais, Co-Founder and Group Chief Creative Officer of Joe Public, two years after our last conversation. He believes the industry remains “trapped in the busyness, not the business of advertising.” Agencies, he says, are producing hundreds of assets a month, leaving little time for ideas th…

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Your brand's secret weapon: employees 20:46

2M ago20:46

20:46

Brands with engaged employees tend to have higher customer satisfaction, increased profitability, and outperform businesses that do not. WARC's Cathy Taylor and Vaniele Casimir discuss best practice for employee engagement.By WARC

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Pearl Divers & Shark Charmers: A Bizarre Moment in History | Bedtime Sleep Stories about History 34:37

2M ago34:37

34:37

Access over 100+ Ad-Free episodes of Calm History by becoming a Silk+ Member (FREE for a limited time!). Try MasterClass (15% off with this link) To enter the Giveaway for a free 1-Year Silk+ Membership (ends Nov 20, 2025): The first step is to become a Silk+ Member (the first 7 days are free), and then you will receive the details for how to enter…

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Satanic Panic! 31:38

2M ago31:38

31:38

Hey Dream listeners! First of all, we want to thank everyone who's joined our supercast channel over the last few weeks (only $5 a month for ad free episodes!) It helps us so much and keeps us from having to overload the Dream feed with more ad spots than we already have. When you join the Supercast channel we become more independent and less behol…

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The Loeries Measures More Than Advertising and Marketing Trends: Preetesh Sewraj 11:15

2M ago11:15

11:15

At the IMC Conference, Preetesh Sewraj, CEO of The Loeries, joined Mongezi Mtati to discuss whether the creative industry has too many awards, echoing the same sentiment shared by Chris Borain, CEO of IAB South Africa and The Bookmarks Awards. Conversation highlights Too many awards, not enough purpose The Loeries as a research benchmark Fewer awar…

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The new rules of search in an AI world 44:45

2M ago44:45

44:45

LLM-based search is the new mental availability engine, but success requires deep understanding of how a category is bought, thought and talked about. Shane O'Leary (Zoetis) and Gemma Spence (VML) join WARC's Lena Roland to discuss best practices for generative engine optimization.By WARC

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Facing ROAS reality: a measurement deep-dive 48:30

2M ago48:30

48:30

Marketing measurement is in a constant state of flux. This deep-dive examines the changes marketers need to know and plan for. WARC's David Tiltman talks to Henry Innis, co-founder and CEO of Mutinex, about what to expect in 2026.By WARC

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The Bookmarks and Why Boring Advertising is Costly 1:02:03

2M ago1:02:03

1:02:03

Award-winning creativity takes courage, trust, and deep insight. In this episode of The Lead Creative with Bizcommunity, Steph van Niekerk (ECD, TBWA\Hunt Lascaris) and Carl Willoughby (CCO, TBWA\Hunt Lascaris and Chair of Creative Circle SA) unpack what makes campaigns like City Lodge’s Save Our Stay (SOS) and Savanna #TryJanuary stand out. They d…

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Just A Bunch Of Nerds Who Want To Help 37:07

2M ago37:07

37:07

Hey Dream Listeners! We are so excited to announce our new Supercast channel, The Dream Plus! For only $5 a month you can now get every episode of The Dream (including our back entire back catalog) ad-free, along with bonus content and a new for the show AMA chat board, where you can ask Jane and Dann questions, suggest ideas and bring The Dream Pl…

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Conspicuous by Design: Why Standing Out Wins in Marketing and Advertising 18:01

2M ago18:01

18:01

At the IMC Conference, Dean Oelschig, Founder and MD of Halo, discusses creative bravery, the rise of independent agencies, and how Halo’s new agency, Second Rodeo, bridges brand and performance. He shares how fear and process hold back great work, and why Out of Home still drives results. This episode was produced in collaboration with Soweto Medi…

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Festive, but effective: what's working in festival marketing 19:44

2M ago19:44

19:44

The festive season is getting started, and many brands are feeling the crunch. WARC's Rica Facundo and Biprorshee Das discuss best practice strategies for marketing in the festive season.By WARC

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TV as a full-funnel channel 30:48

2M ago30:48

30:48

TV is often dismissed as 'traditional' media, yet it's still a proven performance multiplier. Angela Voss, CEO of Marketing Architects, joins WARC's Ann Marie Kerwin and Alex Brownsell to explore how TV has become overlooked as a full funnel channel and why that needs to change. This episode is sponsored by Marketing Architects.…

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Teensy Tincy Trucks & Rails 35:49

2M ago35:49

35:49

Hey Dream Listeners! We are so excited to announce our new Supercast channel, The Dream Plus! For only $5 a month you can now get every episode of The Dream (including our back entire back catalog) ad-free, along with bonus content and a new for the show AMA chat board, where you can ask Jane and Dann questions, suggest ideas and bring The Dream Pl…

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Awarding Creative Excellence and Rewarding Effectiveness 1:15:30

3M ago1:15:30

1:15:30

Great work still matters and it’s being recognised. Chris Borain, Executive Director of IAB South Africa, shares how The Bookmarks celebrate creative excellence that delivers real results. He also unpacks the challenges facing the industry: shrinking budgets, programmatic advertising wastage and the overuse of AI. As pressure mounts, he argues for …

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Breaking the 'efficiency death spiral' and the CMO-CEO transition 45:18

2M ago45:18

45:18

Les Binet and Will Davis share new research on efficiency vs reach, Alastair Macrow (McDonalds) cracks the C-suite code, and big picture effectiveness trends from the IPA's Laurence Green and WARC's David Tiltman. Recorded live at the IPA Effectiveness Conference 2025 with WARC's Anna Hamill.By WARC