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The official podcast of the Vacation Rental Management Association (VRMA). As the only organization representing the entire spectrum of the vacation rental industry, VRMA has an audience of both vacation rental managers and suppliers, large and small. Join us as we discuss vacation rental management trends, hot topics and association initiatives with the industry’s leading minds.
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The Art Of Hospitality

The Art Of Hospitality Podcast

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Welcome to "The Art of Hospitality," where the Operator meets the Philosopher to unravel the intricate tapestry of the vacation rental industry. Led by Conrad O'Connell, the Digital Strategist who turns clicks into bookings, and hosted by Scott Fasano, the "Operator," and Adam Norko, the "Philosopher," our podcast presents a trinity of perspectives that uniquely positions us at the intersection of practical operations, philosophical depth, and digital innovation. We tackle the gamut—marketin ...
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This is The Vacation Rental Manager's Podcast with Sarah and T.. The first podcast dedicated to the professional vacation rental manager. Join Sarah Bradford and Tim Cafferty on their journey through day to day issues affecting the professional vacation rental manager. From the Coast to the Mountains, Sarah and T have been covering all things vacation rental for over 7 years and counting.
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In this episode, we're joined by newly minted "Pioneer" Jodi Refosco of Deep Creek Lake to talk across a wide variety of topics including growing to 500+ units, selling her business, building something new in DCL, previewing VRMA 2025 and a LOT more. Awesome bonus: use promo code ART100 to save $100 on your VRMA Registration if you purchase before …
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In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Anne Gardner, Executive Director of VRMA, about the dramatic transformation of the vacation rental industry's largest professional association and how it's adapting to serve members in an era of rapid change. What you'll learn: How VRMA's "grand listening tour" transformed …
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In this episode, we're chatting with Michael Vialpando of Renjoy to talk all things operations, scaling, growing and headed to the next level in their vacation rental company. Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Michael Vialpando RenjoyBy The Art Of Hospitality Podcast
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In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Grace Souter, Director of Digital Marketing at Inhabit, about the fundamental shifts in marketing strategy required as vacation rental companies evolve from boutique operations to enterprise-scale businesses. What you'll learn: How marketing messaging shifts from "unique an…
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In this episode, we're solo dolo again to chat all things marketing, Airbnb changes (taking more of your $$), the four box framework for marketing and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'ConnellBy The Art Of Hospitality Podcast
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In this episode, we're back with two awesome guests from "Stay" (https://staywithstay.com/): Paul Buonopane & Jeffrey Manheimer to talk all things marketplaces, OTA, direct vs control, platforms, growth, marketing and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Paul Buonopane Jeffrey Manheimer Stay…
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In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Rachele Hobbs, Sue Jones, and April Burns about their groundbreaking nonprofit initiative that's transforming how the hospitality industry approaches disaster preparedness and recovery. What you'll learn: How Hurricane Helene's impact on Western North Carolina sparked the c…
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In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Sue Jones, founder and owner of HR4VR and the vacation rental industry's premier HR expert, about transforming property management teams through strategic human resources practices. What you'll learn: Why standardizing systems before scaling is crucial for sustainable growt…
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The Vacation Rental Show is handcrafted by our friends over at: fame.so Previous guests include: Jim DeVos of Best Beach Getaways, Stacy Wesson of Cascara Vacation Rentals, Michael Friedman of The Simple Life Hospitality, Steve Caron of Inhabit, John An of TechTape, Jessica Gillingham of Abode Worldwide, Justin Ford of Breezeway, Mahwussh Alam of O…
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In this episode, we're joined by Mark Lumpkin of STR Cribs to talk all things, design, returns, performance of commodity listings vs designed listings, where most property managers fail, winning on Airbnb, how to get more bookings with design and a LOT more. Buckle up. Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell STR Cribs Mark Lumpkin…
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In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Derreck Kayongo, upcoming keynote speaker at Streamline Summit 2025: Soar and Executive Director of Clean Production Action, about transforming vacation rental properties through sustainable chemistry and environmental responsibility. What you'll learn: Why hotels threw awa…
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In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Karla Saladino, Managing Partner of Mirador Real Estate, about the complex realities of New York City's rental market and the unintended consequences of housing regulations that have created a crisis of vacant inventory amid severe housing shortages. What you'll learn: Why …
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In this episode, we're joined by Amber Knight from BookingsCloud to talk advertising, marketing teams, budget, AI/ML, targeting and a LOT more! Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Amber Knight BookingsCloud Editor's note: we had some minor audio issues during recording.By The Art Of Hospitality Podcast
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In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Ashley Ching, Founder and CEO of Inhaven, about a comprehensive case study revealing why national hospitality management companies consistently fail and the five key principles that determine success in property management scaling. What you'll learn: The "4 out of 5 drive-b…
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In this episode, we're joined by Sarah Stahl to talk all about her experience growing a unique stays brand in Alabama, using content creators, generating brand awareness and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Sarah Stahl Website Sarah Stahl LinkedInBy The Art Of Hospitality Podcast
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In this episode, VRMA Board Chair Jodi Refosco and Executive Director Anne Gardner explore how VRMA supports its members every day—not just during conferences. They share exciting updates about modular training programs, safety certifications, and upcoming webinars, including one on ADA compliance. Plus, they discuss VRMA’s reinvigorated advocacy e…
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In this episode, VRMA Arrival podcast host Alexa Schlosser sits down with Molly Reardon, head of short-term rental growth at PointCentral and a short-term rental owner herself. Reardon offers a unique dual perspective on how technology can enhance—not replace—the human side of hospitality. She shares firsthand experiences installing smart home hard…
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In this episode, we're joined by Marisa Grover to talk all things "markets", systems, Airbnb vs direct, working in your own backyard, and a LOT more. Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Marisa Grover Follow Marisa on Instagram Home On The RangeBy The Art Of Hospitality Podcast
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In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Annie Holcombe, Director of Technical Supply Partnerships at NextPax, about building sustainable property management businesses through strategic business development and mindful technology selection. What you'll learn: Why every team member should be trained in business de…
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In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Mark Lumpkin, Sales Director at STR Cribs, about creating standout guest experiences in today's evolved vacation rental market where basic accommodations no longer generate premium returns. What you'll learn: The "heads and beds" strategy: how to legally convert garages and…
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In this episode, we're joined by Alex Husner AND Chad Blankenship to talk all things growth, marketing vs ops, revenue, pricing, brand building, consulting services for VRMs and a LOT more! Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Chad Blankenship Alex Husner Alex & Annie Podcast Directly Alex…
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In this episode, we're joined by Simon Seroussi from SuiteOp to talk all things operations, software, PMS vs bolt-on tools, running a PM company, tech, investor software companies and more! Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell SuiteOp About SimonBy The Art Of Hospitality Podcast
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In this compilation episode of The Vacation Rental Show, host Lynell Gordon examines the critical lessons that industry veterans wish they had learned earlier in their careers, featuring insights from leaders who built successful businesses through both triumphs and costly mistakes. What you'll learn: Jonathan Fonvielle's homeowner selection matrix…
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In this episode, we're joined by advertising expert Anthony Chiaravallo of Vallo Media to talk all things paid ads, industry experts, growth, focusing on the right channels, data collection and a LOT more. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Vallo Media Anthony Chiaravallo…
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In this compilation episode of The Vacation Rental Show, host Lynell Gordon examines the fundamental shifts in vacation rental revenue strategy, featuring insights from industry leaders who are rewriting traditional approaches to pricing, upselling, and business protection through strategic advocacy. What you'll learn: How Bryant Loy's flexible min…
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In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Kory Rankine, founder of Escape Luxury Hospitality, about building authentic luxury experiences in Miami's highly competitive vacation rental market while maintaining the human touch that technology threatens to replace. What you'll learn: How daily manual outreach of 30 ne…
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In this episode, we're joined (again) to chat again with Matt Landau on his new ventures, Here Goes Nothin, growth, new horizons, focus, investments into people, leadership and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Matt Landau Here Goes NothinBy The Art Of Hospitality Podcast
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In this episode, we chat with Shawn Moore of Vodessey on picking the right properties, spending on guest experience, and why the top investors love using property managers... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Vodessey Shawn Moore Vacation Rental Revolution Podcast What the Hell Is a Lifestyle Asset?: How To Build…
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In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Scott Leggat, Director of Government Advocacy and Affairs at Inhabit, about the revolutionary advocacy strategies protecting vacation rental businesses from increasing regulatory threats while maximizing revenue streams that OTAs are systematically capturing. What you'll le…
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In this episode, we chat with North Carolina's very own Caleb Hannon on all things growth, scaling a business, partnerships, AI, local hospitality vs service and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Caleb Hannon Stay Lake NormanBy The Art Of Hospitality Podcast
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In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Justin D. Ford, Director of Short Term Rental Safety and Certification Programs at Breezeway, about the critical safety protocols that property managers must implement to protect guests and avoid devastating liability. Justin Ford explores the evolving landscape of vacation…
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In this episode, we bring back Lorraine Woodward to give us an update on all things accessible travel, how the vacation rental industry is embracing accessible properties, how Vrbo is helping and a LOT more! Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Lorraine Woodward Becoming rentABLE Vrbo - More Travel…
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In this episode of The Vacation Rental Show, host Lynell Gordon speaks with David Krauss, CEO of Rent Responsibly, about the launch of the Right to Rent Collaborative, a new 501(c)6 trade association designed to transform how the vacation rental industry approaches advocacy and community organization. David Krauss explores a transformative shift in…
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In this episode of the VRMA Arrival podcast, David Stephens, lead data scientist at TravelNet Solutions, cuts through the AI hype to share what short-term rental operators really need to know. From guest messaging and marketing to revenue management and sentiment analysis, Stephens explains where AI adds true value and where it still needs a human …
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In this episode, we're joined by industry legend Michelle Marquis and Jessica Singer to talk all things franchise, growth, brand awareness, the future of the industry and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Michelle Marquis Jessica Singer Grand Welcome Franchise…
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In this episode of The Vacation Rental Show, host Lynell Gordon sits down with Eric Moeller, CEO of Freewyld, to discuss his innovative "Wyld Mode" concept and strategies for balancing technology use in vacation rentals while maintaining essential business operations. Eric Moeller explores a revolutionary approach to vacation rental management focu…
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In this episode, we're joined by Mike Sebastian who tells us his story on selling his digital marketing agency, investing into Vacation Rentals, moving to better serve guests and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Mike Sebastian Build Your HideawayBy The Art Of Hospitality Podcast
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In this episode of the VRMA Arrival podcast, VRMA Board Chair Jodi Refosco sits down with Tiffany Edwards of Weatherby Consulting to discuss the formation of VRMA’s new Government Affairs Council and what it means for the vacation rental industry. They explore why the council was created, how it consolidates previous advocacy committees, and what m…
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In this episode, we're thrilled to have both Ginger Harrelson & Hunter Harrelson to about their unique path to success in Alabama, regulations, OTAs vs "the little guys" and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Hunter Harrelson Ginger HarrelsonBy The Art Of Hospitality Podcast
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In this episode of The Vacation Rental Show, host Lynell Gordon interviews Jon Sexton, a serial entrepreneur who has successfully built businesses across multiple industries. Jon's entrepreneurial journey began when he moved to Nashville in 1996 pursuing music while working as a personal trainer. His fitness business grew from a solo operation to o…
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In this episode, we're thrilled to be joined again by Pierre-Camille Hamana of Hospitable to talk about product features, new pricing tools, building for Vacation Rental hosts and managers and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Pierre-Camille Hamana Hospitable…
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In this episode of The Vacation Rental Show, host Lynell Gordon speaks with RevMax co-founders Desiree Garcia and Maureen Shilling, who bring over 40 years of combined revenue management expertise. They discuss the evolving vacation rental marketplace in 2025, sharing insights on adapting to market changes and maximizing revenue through strategic a…
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In this episode, we chat with Jonathan Fonvielle from Atlantic Vacation Homes on growth, marketing, brand, a long company and local history and a lot more. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Jonathan Fonvielle Atlantic Vacation HomesBy The Art Of Hospitality Podcast
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In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Bryant Loy, Director of Revenue Management and Distribution at Brett Robinson Vacation Rentals, about leveraging data analytics to optimize pricing strategies and maximize revenue in the vacation rental industry while maintaining strong homeowner relationships. What you'll …
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In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Jonathan Fonvielle, Business Development Director at Atlantic Vacation Homes, a seasoned family business operating in the seasonal market of Gloucester and Rockport, Massachusetts. What you'll learn: How to effectively communicate with homeowners to set realistic expectatio…
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