Best Travis Allison Podcasts (2025)

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#62: B2B CX and the Evolving B2B Customer with Rajesh Sankaran 21:21

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1d ago21:21

21:21

Agility requires a deep understanding of evolving customer expectations and the ability to adapt quickly to meet those needs, especially in the complex B2B landscape. It also demands breaking down silos between marketing, sales, and customer service to create a unified customer journey. Today, we're going to talk about the nuances of B2B customer e…

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#61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus 23:19

8d ago23:19

23:19

If you had to bet on one technology that will fundamentally reshape B2B marketing in the next five years what would it be, and would it have “agentic” and “AI” in the name? Agility requires not just reacting to technological advancements like agentic AI, but proactively experimenting with them and adapting your strategies based on real-world result…

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#60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility 22:40

15d ago22:40

22:40

Agility requires not only adapting to change but also anticipating it. This means understanding the evolving needs of your customers and the broader market landscape, and adjusting your strategies accordingly. Today, we're going to talk about navigating the complexities of marketing in the procurement services industry, especially in times of econo…

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#59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN 17:36

22d ago17:36

17:36

With customer centricity being top of mind, is the rush to automate and hyper-personalize making things better or is it making customers feel less connected to their favorite brands? Agility requires keeping the human elements of empathy and understanding visible and audible beneath growing layers of automation tools. Today we’re going to talk abou…

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#58: Interfaces that generate joy, with Dominik Angerer, Storyblok 20:44

29d ago20:44

20:44

Is it possible for enterprise marketing technology to actually spark joy? Or are we all just resigned to a future of clunky interfaces and frustrating workflows? Agility requires adaptable technology and empowered teams. It also requires a willingness to embrace new approaches and a focus on continuous improvement. Today, we're going to talk about …

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#57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa 20:43

1M ago20:43

20:43

Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the unpredictable, especially when your brand’s ability to deliver hinges on global events that are entirely out of your control. In a world of political unrest, regulatory change, and natural disasters, the brands that win …

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#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31

1M ago16:31

16:31

What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three d…

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#55: AI and small businesses with Aparna Khurjekar, Verizon Business 23:51

2M ago23:51

23:51

We're seeing a fascinating paradox: while everyone's talking about AI's impact on Big Tech, it's quietly revolutionizing small businesses. Is this a sign that SMBs are more agile and adaptable than their enterprise counterparts, or is something else at play? Agility requires not just adopting new technologies, but understanding how they fundamental…

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#54: Building a world-class brand from scratch with Maria Winans, Kyndryl 25:29

2M ago25:29

25:29

What if rebranding wasn’t just about a new logo and tagline, but about transforming an 80,000-person company’s entire culture and strategy? What if brand became one of your most valuable tools for business reinvention? Today, I’m joined by Maria Winans, Chief Marketing Officer at Kyndryl. After nearly three decades at IBM, Maria took on the monumen…

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#53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr 23:50

2M ago23:50

23:50

Can a brand in a highly regulated industry stand out without stepping outside the lines? Today we’re going to talk about how to create memorable brands and even new categories—within established and often highly regulated sectors like healthcare technology. To help me discuss this topic, I’d like to welcome Kristin Russel, Chief Marketing Officer a…

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#52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 19:09

2M ago19:09

19:09

This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. Our guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and commu…

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#51: Readying an AI-augmented workforce with John Munsell, Bizzuka 24:06

3M ago24:06

24:06

Everyone listening that is already in the workforce, from entry level positions to leaders has had to learn at least a little bit about AI over the last few years. But what are we teaching college students about how AI will impact their work, and more importantly, what should we be teaching them? Today we’re going to talk about helping companies sc…

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#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group 28:46

3M ago28:46

28:46

Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we’re going to talk about data-driven decision making in B2B marketing and sales. I’d like to welcome Kunal Mangal, Associate Director of MarTech Strategy at Verizon Business Group, who …

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#49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2 27:04

3M ago27:04

27:04

Agility today means adapting your marketing playbook at the speed of AI—experimenting fast, learning faster, and never assuming yesterday’s tech advantage still applies. Today we’re going to talk about how B2B marketers should be thinking about AI in the months ahead—and how to know if you’re already behind. To help me discuss this, I’d like to wel…

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#48: REPLAY: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance 30:18

3M ago30:18

30:18

We aired this episode a little while ago but wanted to share it again because we think there are some great insights for B2B marketers within it. Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President – P…

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#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience 21:35

4M ago21:35

21:35

How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Direct…

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#46: Better onboarding and operations using AI to augment with Srikrishnan Ganesan, Rocketlane 18:55

4M ago18:55

18:55

Customer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is AI finally changing that? Today I’m joined by Srikrishnan Ganesan, Co-Founder and CEO of Rocketlan…

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#45: REPLAY: Thriving amidst transformation, with Steve Blum, Autodesk 29:45

4M ago29:45

29:45

We aired this episode a little while ago, but thought it had some amazing insights we thought were worth sharing again. Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operati…

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#44: Why "slow" experiences are the new "site is down" with Gerardo Dada, Catchpoint 31:22

4M ago31:22

31:22

When your site is technically "up" but takes too long to load, customers don’t care—it might as well be down. Why is “slow” the new “down”, and how is that reshaping the way organizations think about digital experience? Today I’m joined by Gerardo Dada, Chief Marketing Officer at Catchpoint, a leader in digital experience monitoring. Gerardo recent…

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#43: Localizing video using AI with Guy Piekarz from Panjaya 22:08

5M ago22:08

22:08

Most brands invest heavily in content creation, but how much of that content actually reaches global audiences in a way that feels authentic? With 94% of B2B buyers saying they are more likely to engage with leadership and conference videos in their local language, companies are missing a massive opportunity. How can AI-powered video localization r…

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#42: Maintaining authenticity as you scale with Fred Meyers, Queensboro 22:41

6M ago22:41

22:41

How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place? Joining us today is Fred Meyers, President and Founder of Queensboro, a company that has revolutionized the custom logo apparel industry. Fred spotted a market gap while doing laundry in his…

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Camp as a Sacred Playground: Research in Faith-Based Camps - with Dr. Jake Sorenson - The Pudding #17 47:05

6M ago47:05

47:05

Find full show notes and links at: https://gocamp.pro/the-pudding/camp-as-a-sacred-playground Creating Safe Spaces to Explore Faith & Identity In this episode of The Pudding, hosts Dr. Mandy Baker and Travis Allison speak with Jake Sorenson, founder and director of Sacred Playgrounds, to explore the significant impact of Christian summer camps. Jak…

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#41: Connecting deeply with B2B audiences with Jason Ing, Gusto 29:57

6M ago29:57

29:57

Payroll isn’t exactly what you’d call exciting—so how do you take a - let’s face it - rather boring topic like that and make it relatable, engaging, and even funny enough to capture an audience’s attention? Joining us today is Jason Ing, Chief Marketing Officer at Gusto, a leading platform that provides small and medium-sized businesses with payrol…

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#40: Harnessing the Power of PR to Scale B2B with Karla Jo Helms, JOTO PR Disruptors™ 27:29

6M ago27:29

27:29

Is your brand’s story building trust—or are you leaving credibility to chance? Our guest today is Karla Jo Helms, Founder and CEO of JOTO PR Disruptors™. Karla is an expert in transforming B2B brands through innovative public relations strategies. With a career dedicated to building trust, managing crises, and leveraging data-driven storytelling, s…

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#39: Payment innovation for SMBs with Brian Goudie, Aurora Payments 28:20

7M ago28:20

28:20

As small and medium-sized businesses navigate economic uncertainty, here’s a question to consider: Are your payment systems an asset that drives growth, or are they just another expense? Today, we’re joined by Brian Goudie, CEO of Aurora Payments. With nearly 30 years in the payments industry, Brian has guided Aurora to serve over 27,000 merchants,…

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Decoding How Camp Helps Kids Find Themselves - with Dr. Barry Garst - The Pudding #16 59:14

7M ago59:14

59:14

Find full show notes and links at: https://gocamp.pro/the-pudding/decoding-how-camp-helps-kids-find-themselves Hearing Youth Voices in Camp Research with Dr. Barry Garst In this episode of 'The Pudding', hosts Dr. Mandi Baker and Travis Allison delve into the work of Dr. Barry Garst, a Professor at Clemson University in Youth Development Programs. …

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#38: The layer cake approach to branding with Allison Capaldi and Robert Wolfe, Zeck 24:19

7M ago24:19

24:19

In a world of fleeting attention spans and oversaturated markets, how can brands truly stand out and build loyalty that lasts—even when it comes to something as overlooked as board meetings? Today, we’re joined by Allison Capaldi, Senior Content Manager at Zeck, and Robert Wolfe, Founder of Zeck. Together, they’ve built not one but three successful…

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Building Sustainable Camps: The JCamp 180 Model - with Herschel Singer - The Pudding #15 30:54

8M ago30:54

30:54

Find full show notes and links at: https://gocamp.pro/the-pudding/building-sustainable-camps Insights into JCamp 180’s Camp Research and Consulting Model In this episode, Dr. Mandi Baker and Travis Allison talk to Herschel Singer from JCamp 180 about the critical work being done by his organization in supporting Jewish camps across North America, f…

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#37: Marketing operations as a driver of growth with Mike Rizzo, MarketingOps.com 31:35

8M ago31:35

31:35

Is your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires? Today, we’re joined by Mike Rizzo, Founder of MarketingOps.com. Mike is here to discuss the 2024 State of the Marketing Operations Professional Report, which is based on insights from over 600 MOps professionals. This…

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#36: Knowing when and how to automate your sales processes with Joshua Garrison, Apollo 27:30

8M ago27:30

27:30

In a world where sales cycles are getting longer, what’s holding your business back from reaching the right person at the right time? Today, we’re joined by Joshua Garrison, Vice President of Content Marketing and Product Education at Apollo.io, a leading go-to-market platform used by millions of sales professionals and SMBs globally. Josh is not o…

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A Question of Value: The Economic Impact of Camps - with Eli McClain - The Pudding #14 29:05

9M ago29:05

29:05

Find full show notes and links at: https://gocamp.pro/the-pudding/a-question-of-value How do you Define “Camp” and its Economic Impact? On this episode of The Pudding, Dr. Mandi Baker and Travis Allison dive into the economic impact study of the camp industry with researcher Eli McClain, of the Restorative Economics Group. They talk about his proce…

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#35: Aligning organizations for success, with Robert Chatwani, President, Docusign 31:33

9M ago31:33

31:33

How aligned is your organization when it comes to driving growth—are internal silos or misaligned goals or expectations holding you back from reaching your full potential? Today, we’re joined by Robert Chatwani, President and General Manager of Growth at Docusign. Before joining DocuSign in 2023, Robert was the Chief Marketing Officer at Atlassian,…

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Scenario Planning 101 - Camp Ahead #2 49:34

9M ago49:34

49:34

Find full show notes and links at: https://gocamp.pro/campahead/scenario-planning-101 Exploring Camp Futures: Key Drivers and Scenario Planning In this episode of Camp Ahead, hosts Joe, Jess, and KJ expand on the idea of scenario planning as an essential tool for thinking about the future. They discuss key drivers such as climate change, economics,…

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#34: What do 34,000 landing pages have to teach you about yours? Featuring Sahil Patel from Spiralyze 26:55

9M ago26:55

26:55

Are your landing pages truly working for you, or are you caught in a cycle of driving traffic to pages that fail to convert effectively? Today, we’re excited to welcome Sahil Patel, CEO of Spiralyze. Sahil leads a company that has optimized over 34,000 landing pages for SaaS leaders using insights from more than 130,000 A/B tests. With his deep exp…

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NEW SHOW: Intro to Mental Time Travel - Camp Ahead #1 58:51

9M ago58:51

58:51

Find full show notes and links at: https://gocamp.pro/campahead/intro-to-mental-time-travel Welcome to Camp Ahead: The Futurology of the Summer Camp Industry In this inaugural episode of the Camp Ahead podcast, Joe Richards, KJ Williams, and Jess Elfring-Roberts dive into the concept of future-proofing the summer camp industry. They discuss the imp…

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#33: B2B E-Commerce Content Optimization with Ashlyn Fulton, D'Addario & Company 12:29

9M ago12:29

12:29

Is your B2B e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth. This was recorded live at Opticon 2024 in San Antonio, TX. Today we’re diving into the role of strong content creation and optimiz…

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#32: The Amazonification of B2B ecommerce with Alex Sayyah at Aleran 27:26

10M ago27:26

27:26

Is your B2B buying experience stuck in the past? If you’re making your customers email for a quote while competitors offer seamless online purchasing, you could be losing the next generation of buyers. Today we’re discussing the Amazonification of B2B commerce with Alex Sayyah, CEO of Aleran Software. We’ll dive into how B2B companies are adopting …

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Make Impacts & Welcome Diversity with Camp Research - with Drs Meerts & Sibthorp - The Pudding #13 49:41

10M ago49:41

49:41

Find full show notes and links at: https://gocamp.pro/the-pudding/make-impacts-welcome-diversity-with-camp-research Diversifying the Narrative by Bringing Practitioners to the Research Table In this episode of 'The Pudding', hosts Dr. Mandi Baker and Travis Allison are joined by Drs. Lisa Meerts-Brandsma and Jim Sibthorp to dive into groundbreaking…

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#31: Getting the most out of AI with the right data approach with Emily He, Gong 27:04

10M ago27:04

27:04

To be truly successful with AI, capturing data is only the beginning. You need to understand and contextualize in terms of your business it to truly harness the power of artificial intelligence and get real returns. Today we’re going to talk about going beyond the hype of AI to get real, tangible results and unlock benefits that approaching data in…

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#30: The power of gratitude in business with Brendan Kamm, Thnks 28:26

10M ago28:26

28:26

Are you missing out on one of the simplest yet most powerful tools for building business relationships? What if a small, personalized gesture could mean more to your clients and colleagues than a raise or promotion? Today we’re exploring the power of gratitude in business with Brendan Kamm, Co-Founder and CEO of Thnks. We’ll discuss how small, mean…

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#29: AI as a collaborative teammate with Shannon Duffy, Asana 24:10

11M ago24:10

24:10

What if AI could be your invaluable sidekick? Imagine freeing up hours of your day by letting AI handle the repetitive tasks, so you can focus on the big picture. Is your team ready to make that shift - and how can you as a leader help enable that? Today we’re going to explore how AI can accelerate marketing velocity with Shannon Duffy, Chief Marke…

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Excel Doesn’t Have to be Scary - with Lee Biear - The Pudding #12 51:57

11M ago51:57

51:57

Find full show notes and links at: https://gocamp.pro/the-pudding/excel-doesnt-have-to-be-scary Harnessing Data for Camp Success with Lee Biear Hosts Dr. Mandi Baker and Travis Allison engage with Lee Biear, Business Development Director at Camptivities, to explore the transformative power of data in camp management. Lee shares her journey from pub…

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#28: Discussing the marketing jobs market with Sue Keith, Landrum Talent Solutions 25:49

11M ago25:49

25:49

In this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things today, including the state of the job market and how elections, the economy, and AI are affecting the plans that hiring managers and job seekers are making for 2025. Joini…

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Summer Camps & Research: Catalyzing Social Change & Learning - with Laurie Browne - The Pudding #11 52:50

11M ago52:50

52:50

Find full show notes and links at: https://gocamp.pro/the-pudding/camp-research-catalyzing-change Exploring the Future of Camp Research & its Impact with Laurie Brown In this episode, hosts Travis Allison and Dr. Mandi Baker discuss the significant research efforts and initiatives undertaken by the American Camp Association to understand and improv…

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#27: Overcoming data silos with Brian Gates, RainFocus 22:53

11M ago22:53

22:53

Welcome to today’s episode where we're going to talk about event data and personalized marketing with Brian Gates, SVP of Industry Strategy at RainFocus. We’ll explore how great data can drive marketing strategies, the balance between personalization and privacy, and strategies for overcoming data silos within organizations. About Brian Gates Brian…

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#26: Creating B2B content that engages and converts with Ryan Estes, Co-Founder of Wildcast 25:07

12M ago25:07

25:07

In B2B marketing, creating content that not only engages but also converts is crucial. Today, we're joined by Ryan Estes, Co-Founder of Wildcast, who has leveraged podcasting as a powerful tool in this realm. He'll share insights into prioritizing ideas, maintaining consistency, and adapting to the latest marketing trends. Ryan Estes CO-FOUNDER AT …

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The Impact of Research...and Camp! - with Victoria Povilaitis - The Pudding #10 38:20

12M ago38:20

38:20

Find full show notes and links at: https://gocamp.pro/the-pudding/impact-of-research Exploring Camp Research Innovations with Victoria Povilaitis In the first episode of the second season of 'The Pudding,' hosts Dr. Mandy Baker and Travis Allison invite Victoria Povilaitis, Director of Program Innovation at Tim Horton Foundation Camps, to discuss t…

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#25: Customer-led growth with Elisabeth Zornes, Chief Customer Officer,Autodesk 27:25

1y ago27:25

27:25

Today we’re going to talk about the strategies for driving customer-led growth with Elisabeth Zornes, Chief Customer Officer at Autodesk. We’ll explore how converging customer-facing departments enhance customer success and the role of technology in shaping these experiences. Elisabeth Zornes is a visionary Go-To-Market executive with a distinguish…

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#24: Telling a unified story across diverse audiences and product portfolios with Ajay Kumar, CMO at ManageEngine 25:28

1y ago25:28

25:28

Welcome to today's episode where we will explore how to tell a unified story while marketing several products to several audiences. Joining us is Ajay Kumar, Head of Global Marketing and Chief Evangelist at ManageEngine, to discuss this and more. Ajay Kumar KG is the Head of Global Marketing and Chief Evangelist, ManageEngine, the enterprise IT man…

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#23: B2B Marketing in the Tech Sector with Polly Traylor, Komprise 26:12

1y ago26:12

26:12

In an ever-evolving B2B landscape, marketing strategies, and communications are continually adapting to meet customers' changing demands, especially in tech-driven sectors. Joining us today is Polly Traylor, Senior Director of Marketing Communications and Content at Komprise, who brings deep insights into these transformations. Polly Traylor bio I …