Best Tom Freeley Podcasts (2025)

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Episode 305 / Anastasia Leng (CEO & Founder, CreativeX) & Thorsten Schapmann (Global Media Director, Beiersdorf) 33:51

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3h ago33:51

33:51

How will AI search change data driven marketing and the way consumers interact with brands? On this special Cannes edition of the podcast, we welcome two guests: Anastasia Leng, CEO and Founder of CreativeX, and Thorsten Schapmann, Global Media Director at Beiersdorf. They've both chosen AI search as their shiny new object and we explore its intric…

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Grief to Growth: Happy Minds Network Highlight 47:02

5h ago47:02

47:02

In this episode, guest host Celeste Huecias sits down with Karen Kokowicz, CCAM, President and Owner of Coro Community Management & Consulting, to explore the heartfelt journey behind the creation of Happy Minds Network, a peer-to-peer support group built by and for CID managers. With nearly 30 years in the industry, Karen shares how personal loss,…

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Episode 304 / Danilo Tauro / Aperiam / Managing Partner 23:03

6d ago23:03

23:03

Danilo Tauro, Managing Partner at Aperiam and Senior Advisor at McKinsey & Company, shares his view of how AI agents will shape the future of data driven marketing. We also talk about the risks of paralysis by analysis, why marketers need to just get started and iterate along the way, and how students should adopt P&G's PIE method for their career …

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Episode 303 / Brett Marchand / Plus Company / Chief Executive Officer 23:47

12d ago23:47

23:47

Anyone can start a brand overnight, but how do you make it work and last? Brett Marchand, CEO of Plus Company, has picked the democratisation of brands as his shiny new object. In this episode, we talk about how the barriers have lowered when it comes to brand building, but how it's still as tough as ever to create meaningful marketing around it. P…

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You Can’t Make This Stuff Up: The Sequel 17:00

14d ago17:00

17:00

We’re back with another round of you’ve-got-to-be-kidding-me HOA stories! From emotional support chickens and elephant birthday requests to a homeowner who thought the HOA was a scam, these real-life manager submissions prove that truth is definitely stranger than fiction. CACM’s Celeste Huecias shares some of your wildest stories of community mana…

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Episode 302 / Mat Thomas / Lexus UK / Senior Manager, Brand Strategy 25:56

20d ago25:56

25:56

Mat Thomas, Senior Manager of Brand Strategy at Lexus UK, discusses talks about the importance of data-driven marketing and continuous improvement. He shares why he finds Rory Sutherland's "Alchemy" influential, stressing the value of understanding psychology and consumer behaviour. And he explains Lexus's kaizen approach, focusing on continuous im…

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Episode 301 / Christine Maguire / Tripadvisor / Global Vice President, Commercial Business 22:03

26d ago22:03

22:03

The power of stillness. That's the topic of this episode and the shiny new object chosen by Christine Maguire, Global Vice President, Commercial Business at Tripadvisor. Tune in to hear how Christine finds clarity and focus through stillness, as well as her top data driven marketing tips.

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Taking Chances and Tailoring Solutions: Small Business Highlight 44:04

29d ago44:04

44:04

In this episode, CACM’s Celeste Huecias chats with Maria Hernandez, MCAM, CCAM- PM, about her 20+ year journey in community management and the launch of her company, Tailored Management Solutions (TMS). Maria shares what inspired her to start TMS, the importance of honesty and humility in leadership, and why taking chances can open new doors in the…

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Episode 300 / Emily Keller-Logan / Coursera / Director of Global Marketing Strategy and Experience 21:29

1M ago21:29

21:29

Emily Keller-Logan, Director of Global Marketing Strategy and Experience at Coursera, talks about how she uses AI agents to improve marketing effectiveness, while giving us her top data driven marketing tips. Focus on qualitative context to complement your data, and ensure it's answering relevant business questions. Hear all the details on the podc…

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Episode 299 / Katherine Freeley / Boehringer Ingelheim / Head of Media 28:13

1M ago28:13

28:13

Marketing is changing: where we were trying to avoid bot traffic before, we're now increasingly having to optimise for AI and agentic systems instead. But, soon everyone's content will be similar, and it's where the human element will set us free, according to Katherine Freeley, Head of Media at Boehringer Ingelheim. Katherine comes back to the pod…

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Leading with Purpose: Inside the Role of a CACM Board Member 34:33

1M ago34:33

34:33

What does it really mean to serve on the CACM Board of Directors? In this episode, host Tom Freeley sits down with Jeremy S. Wilson, CAMEx, CCAM, Vice Chair of CACM’s 2025 Board of Directors, for a candid conversation about board service, leadership and professional growth. From what inspired him to get involved to the day-to-day responsibilities o…

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Episode 298 / Christiana Courtright / Edelman / Head of Digital Netherlands 23:39

2M ago23:39

23:39

Why are brands primarily advertising to young people when over 44% of purchasing power sits with GenX and Baby Boomers? Ageism is Christiana Courtright's shiny new object, and she explains why you're leaving serious money on the table by not targeting ads correctly and in an audience relevant way. Listen to our latest guest, Head of Digital Netherl…

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Episode 297 / Paola Rosciano / Remote / Social Media Manager 21:29

2M ago21:29

21:29

Is using AI in social media content production and analysis cheating, or is it being smart and adding a human touch to make it authentic? Paola Rosciano, Social Media Manager at Remote, explains why AI in social media marketing is her shiny new object, as long as it's being used right. Find out how she sees AI tools changing the marketing landscape…

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Ethics and Standards: Committee Insights 34:56

2M ago34:56

34:56

In this episode of CACMChat: The HOA Life, guest host Celeste Huecias is joined by Kathryn Henricksen, CAMEx, CCAM, for an insightful conversation on ethics and professional standards in the community management industry. Kathryn shares her journey in the HOA world, her role within CACM’s Professional Standards Committee and why ethics are the foun…

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Episode 296 / Filip De Groeve / Keynote Speaker & Ex-Marketing Director 24:57

2M ago24:57

24:57

Marketing and warfare can be similar, according to our latest guest Filip De Groeve, a Keynote Speaker, Pharmacist by training and Marketing Leader throughout his career. On the podcast, Filip shares his experience as former Marketing Director Benelux for Coloplast, his top data driven marketing tips, and why marketers need to find the story to con…

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Episode 295 / Nikita Kucheryavy / Mars Petcare / Digital Activation Head 26:24

2M ago26:24

26:24

Data driven marketing is just like sport for Nikita Kucheryavy - you need to train it, you need to have the right warm-up, and you have to develop good technique to get the most out of it. In this episode, he also shares the benefits of having pursued an international career within Mars Petcare, and tells us why he's picked retail media as a shiny …

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Inside CACM: What’s New in Education 26:28

2M ago26:28

26:28

Guest host Celeste Huecias from CACM sits down with CACM’s Educational Events Coordinator Korinna Peterson to talk about all things education. From current and upcoming events to ways to get involved, this quick episode has everything you need to stay in the know. Whether you're a manager or industry partner, tune in for a fast track to what’s happ…

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Meeting of the Minds: Podcast Edition 46:37

3M ago46:37

46:37

In this episode of CACMChat: The HOA Life, guest host Alia Saouli of CACM sits down with Tera Willis, CCAM, of Vintage Group Management and Amy Hawkins, CCAM, of Menas Realty Group for an honest, manager-to-manager discussion. With different levels of experience and working in separate regions, Tera and Amy bring diverse perspectives to shared indu…

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Experience vs. Newcomer: A Candid CACM Chat 32:31

3M ago32:31

32:31

In this week’s episode of CACMChat: The HOA Life, Alia Saouli and Celeste Huecias of CACM sit down and have a candid conversation about community management. This crash course episode dives into what the industry is all about, the kind of person it takes to thrive and how to find your place in this unique and rewarding field. With reflection on the…

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Episode 294 / Victoria Lorenzana / Tala / Senior Product Marketing Manager 24:40

3M ago24:40

24:40

How can marketers improve their understanding of customer demographics and increase the effectiveness of their qualitative data analysis? Tala's Victoria Lorenzana shares why using AI tools for customer feedback analysis is her shiny new object, explaining just how to do it.

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Enneagram Energy in HOAs 1:02:01

4M ago1:02:01

1:02:01

In this week’s episode of CACM Chat: The HOA Life, guest host Alia Saouli sits down with Kendrah Kay, CAMEx, CCAM, of Powerstone Property Management to break down personality types in the industry. With the conversation centered around the Enneagram diagram, Alia and Kendrah explore how understanding personality types can help you highlight the str…

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Episode 293 / Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) / John Lewis Partnership 32:31

4M ago32:31

32:31

In this very special episode we interview not one but two marketing leaders from the John Lewis Partnership, tackling a unique shiny new object, too. Tune in to hear how Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) are building a business within a bus…

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Resident Realities: The Good, the Challenging & Everything in Between 43:54

4M ago43:54

43:54

In this episode of CACMChat: The HOA Life, guest host Alia Saouli of CACM sits down with board member, Kendrah Kay, CAMEx, CCAM of Powerstone Property Management, ACMC. The pair share candid conversation on the realities of managing HOA communities—and most importantly, the residents. From wild resident stories to valuable tips on handling tough si…

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Episode 292 / Troy Wood / HTC VIVE / Executive Director, Marketing 26:30

4M ago26:30

26:30

If your work matters to you, you'll be able to give it your "full attention, heart and effort" - a key tip that Troy Wood, Executive Director, Marketing at HTC VIVE, swears by. On this latest podcast episode, find out how he makes work meaningful through 4 different focal points and learn why building a sandbox to test your marketing techniques end…

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Episode 291 / Daniel Mark Carr / Brand & Marketing Director 25:06

4M ago25:06

25:06

A good marketer can pretty much manipulate the data to make their campaign look good, but you can't fake a great product or a great consumer experience. That's why, according to Daniel Mark Carr, you need to look for data outside the dashboard to really understand what works and what doesn't with your target audience. On our latest podcast episode,…

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Episode 290 / Frederique Bazin / SimpliSafe / Head of Retail Marketing 22:03

5M ago22:03

22:03

Wondering always wins the day in data driven marketing, says Frederique Bazin, Head of Retail Marketing at SimpliSafe. She tells us why being different helps you stand out in the industry, and more importantly, why that requires a genuine curiosity mindset. Find out how to cultivate it, how to look for it as an employer, and more top marketing tips…

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The Power of Education 29:33

5M ago29:33

29:33

In this week’s episode, guest host, Celeste Huecias, of CACM sits down with The Management Trusts Diane Houston, CAMEx, CCAM, to dive into the key takeaways from the NorCal law Seminar and what to look forward to in SoCal. With over 35 years in the industry, Houston breaks down the executive track—a first for this year’s event— and why high-level d…

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Episode 289 / Anuj Adhiya / Techstars / Expert-in-Residence, Growth 23:09

5M ago23:09

23:09

On the latest episode of the podcast, we talk about freeing up time for creative thinking thanks to speeding up and automating processes with AI. Our guest Anuj Adhiya, Expert-in-Residence for Growth at Techstars, shares what he's learnt from Dr Richard Feynman's autobiography, why he advises marketers to focus on decisions and hypotheses first, an…

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Episode 288 / Tom Holmes / Haleon / Head of Marketing, Altogether Dental 26:21

5M ago26:21

26:21

Behavioural psychology can both influence people to buy your products and change their attitudes and habits for the better. For Tom Holmes, harnessing its power for good within marketing is an exciting prospect. He tells us how he uses it in his role as Head of Marketing for Altogether Dental at Haleon and he shares top marketing tips and his admir…

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Episode 287 / Tom Fenwick-Smith / Three UK / Senior In House Creative 27:48

5M ago27:48

27:48

Learn about agencies as pirate ships, storytelling from movie sets to the world of Gen AI, and why human is premium - from our latest guest, Tom Fenwick-Smith, Senior In House Creative at Three UK. We discuss the importance of humanity and empathy in data driven marketing and we hear about some really interesting projects Tom's been behind in his v…

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Mastering Safety, Security and Sanity 35:31

5M ago35:31

35:31

In this episode of CACM Chat: The HOA Life, guest host Alia Saouli of CACM sits down with Alfred Logan, CCAM-LS, of Spring Valley Lake Association, to dive into the critical topic of safety and security. Whether you're a large-scale manager or overseeing a smaller community, having a solid evacuation plan and security strategy is essential. With ov…

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Episode 286 / Irina Finerman / Creative Marketing Leader 22:52

5M ago22:52

22:52

Our latest guest, Irina Finerman, has a varied background in entertainment, having worked for MTV, NBC News, and Showtime, but also in fintech. Her shiny new object is influencer marketing and the creator economy, included as part of a broad mix of data driven marketing approaches to offer creative, authentic content for target audiences.…

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Episode 285 / Kirk Deis / Skydio / Senior Growth Marketing Manager 27:15

6M ago27:15

27:15

What does an experienced "conversion surgeon" have to say about the future of data driven marketing? This week we're welcoming Kirk Deis, Senior Growth Marketing Manager at Skydio and the brain behind heydigitaldoc.com tools, on the podcast. Learn about the usefulness of being a student of your own craft as a marketer and get all his top tips about…

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LA Fire Recovery Insights: Tips from a Legal Standpoint 52:56

6M ago52:56

52:56

In this special LA Fire edition of CACM Chat: HOA Life, we tackle one of the most pressing issues affecting community associations in California—the aftermath of wildfires. Join guest host Alia Souli of CACM as she sits down with Shant Karnikian, Esq., managing partner at Kabateck LLP, and an expert in complex litigation, including insurance and pr…

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Episode 284 / Liz Nash / Loop Earplugs / Manager, Global Social Media Strategy 26:49

6M ago26:49

26:49

In our latest podcast episode, Liz Nash, Manager, Global Social Media Strategy at Loop Earplugs, shares her top tips for improving as a data driven marketer. With a big focus on curiosity, within and outside the industry, she talks about the importance of interrogating the problem deeply to come up with better solutions for consumers. And she share…

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Episode 283 / Eric Melis / PepsiCo / Vice President - Global Brand Marketing Pepsi, 7UP, Mountain Dew and Mirinda 22:33

6M ago22:33

22:33

PepsiCo's Eric Melis thinks there's never been a better time to be in marketing as brands are focused more than ever on truly understanding consumers and their passion points. He attributes PepsiCo's success to tapping into the intersection of passion points (his shiny new object) to really connect with audiences on the basis of their interests. He…

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Episode 282 / Nick Goodchild / PVH Corp. / Vice President, Global Transformation 25:37

6M ago25:37

25:37

What if your manager was your therapist? On the latest podcast episode, we talk about therapy leadership: understanding your team, letting them have cathartic moments, and being attuned to the emotional impact of everyday work in the world of fashion marketing. Tune in to hear from Nick Goodchild, VP of Global Transformation at PVH Corp, as he expl…

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Episode 281 / Liam Branaghan / Uber / Performance Marketing Strategy Lead (Delivery, EMEA) 23:28

6M ago23:28

23:28

What purpose drives your marketing team? And how is it aligned to the broader organisation's goals? How often do you review it? Purpose in marketing is Liam Branaghan's shiny new object. On the podcast, we discuss how brands can use it as a North Star to inform strategy and successful implementation. Tune in to listen to Uber's Performance Marketin…

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Mental Health Support Amid the LA Fires 34:09

6M ago34:09

34:09

In this special LA Fire episode, host Tom Freeley sits down with Dr. Diane Gehart, an award-winning psychotherapist, to explore the emotional impact of the recent LA fires. They discuss how victims can recognize when it’s time to seek professional help, cope with grief and uncertainty and take steps to rebuild resilience after such a life-altering …

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Episode 280 / Tom Boxall / Naked Wines / Performance Marketing Manager 26:00

6M ago26:00

26:00

Discover insights on understanding customers, testing ideas, and unlocking incremental growth, from Tom Boxall, Performance Marketing Manager at Naked Wines. Learn how you should back yourself and go test, but also why incrementality is so important in data driven marketing, on this latest episode of the Shiny New Object podcast.…

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Episode 279 / Caroline Cockell / Student Roost / Marketing Director 25:15

6M ago25:15

25:15

Your marketing instincts do get better with age, argues Caroline Cockell, the Marketing Director at Student Roost and our latest guest on the Shiny New Object podcast. Caroline tells us why data driven marketers need to listen to their gut, back it up with data where possible, or turn it into hypotheses and test it where the data doesn't yet stack …

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Episode 278 / Chris Love / Virgin Media O2 / Head of Marketing Performance & Econometrics 26:24

6M ago26:24

26:24

The secret to success in data driven marketing is relationships - according to Chris Love, Head of Marketing Performance & Econometrics at Virgin Media O2. On the latest podcast episode, Chris explains why getting the marketing team out of its silo and knowing how to contribute to other teams' success, while letting them help yours with their insig…

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From Ashes to Action: Special LA Fire Episode 45:15

7M ago45:15

45:15

In this special LA Fire episode, host Tom Freeley talks with Senior Professional Public Adjuster Steve P. Severaid about how victims of the LA County fires can begin rebuilding their lives. The devastating wildfires have impacted thousands of families, homeowners, business owners, HOAs and managers. With over 30 years of experience, Severaid offers…

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Episode 277 / Zahra Hemraj / Citizen Watch Canada / Director, Marketing & Data Integration 23:40

7M ago23:40

23:40

If what you're doing is perfect, where's the room for improvement? Citizen Watch Canada's Zahra Hemraj talks about the importance of negative data and of understanding the psychology behind quantitative insights, on the latest episode of the Shiny New Object podcast.

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Beyond Resolutions: Embracing Goals, Progress and the Power of Small Wins 24:10

7M ago24:10

24:10

Guest host Alia Saouli of CACM sits down with Korinna Peterson, CACM Education Events Coordinator, to explore the pressure of New Year’s resolutions—or the decision to ditch them altogether. For community managers, the start of the year can feel overwhelming with so much already on their plate all the time. Instead of setting unrealistic resolution…

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Episode 276 / Boaz Sobrado / Capital.com / Director of Marketing Analytics 27:38

7M ago27:38

27:38

Capital.com's Boaz Sobrado discusses why predictive modelling of conversion events is essential in data driven marketing on the Shiny New Object podcast. Tune in to see how to create your own modelling, as well as to hear tips on developing a relationship with data to better understand and use it.

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Episode 275 / Priscila Lopez / Louis Vuitton / Digital & E-commerce Manager 18:49

7M ago18:49

18:49

Our latest guest is from Louis Vuitton Mexico and shares her approach to a winning prep strategy that she runs every month with her team. Priscila Lopez is the Digital & E-commerce Manager for Louis Vuitton and her shiny new object is a monthly digital preparation for winners that avoids working in silos and helps make data driven decisions across …

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Episode 274 / Alejandra Ramirez Giles / BD / Marketing Manager LATAM - MMS Dispensing Hospital & Pharmacy Automation 21:26

7M ago21:26

21:26

How can B2B marketers - specifically in med tech - improve their insights collection and better understand their audiences? In this episode, our guest Alejandra Ramirez Giles,

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Episode 273 / Caitlin Dodd / Church & Dwight / Director of Marketing, Specialty Hair Care 22:10

7M ago22:10

22:10

How does a trapeze artist find stories in consumer data? On the latest podcast episode, we speak to Caitlin Dodd, Director of Marketing, Specialty Hair Care at Church & Dwight, who shares her shiny new object as storytelling with data, but in a different way than you might expect...

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Last Episode of 2024: Sharing Good Tidings 10:39

7M ago10:39

10:39

CEO and host Tom Freeley brings some end-of-year holiday cheer and good tidings in this festive episode. One recent update that brings good news is on the Corporate Transparency Act. At the time of this recording, HOAs and managers responsible for filing on behalf of their client boards were relieved of the requirement to provide beneficial ownersh…