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iDesign Lab

Tiffany Woolley, Scott Woolley

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Welcome to the iDesign Lab a Podcast where creativity and curiosity meet style and design hosted by Tiffany Woolley an Interior Designer, a style enthusiast along with her serial entrepreneur husband Scott. A place where they explore the rich and vibrant world of interior design and it’s constant evolution in style. iDesign Lab is your ultimate Interior design podcast where we explore the rich and vibrant world of design and it’s constant evolution in style and trends. iDesign lab provides i ...
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Fluent in Floridian

SalterMitchell PR

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Fluent in Floridian is a podcast featuring the Sunshine State’s brightest leaders talking about the issues most important to the people of Florida and its more than 100 million yearly visitors. These issues include health care, economic development, environmental protection, transportation, tourism, politics, taxes, education, energy and more.
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Send us a text When you think of design, your mind might jump to interiors, architecture, or fashion – but what about the intricate design of a symphony? In this captivating episode, we're joined by Peter Boyer, whose orchestral compositions have received over 800 performances worldwide and graced venues from Ellis Island to the coronation of King …
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What does it really take to build hope, support and lasting change in the mental health space? Carali McLean, executive director of NAMI Florida, has some ideas. In this episode, SMPR President Heidi Otway sits down with Carali, a lifelong advocate whose journey from Pinellas County to statewide leadership is rooted in a core belief: asking for hel…
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Send us a text Have you ever stopped to consider the canvas upon which your interior design story unfolds? While furniture and décor often steal the spotlight, it's the backgrounds—the walls, floors, and surfaces—that truly set the stage for your home's character. In this illuminating tidbit, Tiffany and Scott Woolley dive into the often-overlooked…
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Send us a text When a supermodel who graced over 500 magazine covers tells you she initially wanted to be a pharmacist, you know you're in for a fascinating story of life's unexpected turns. Kim Alexis joins us to share her remarkable journey from competitive swimmer to international modeling sensation to wellness advocate, revealing how each chapt…
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Send us a text Ever wondered what life looks like for musicians behind the headliner spotlight? Meet Brent Look, a seasoned guitarist with 35+ years in the music industry who takes us on a journey through his remarkable career with surprising candor and enthusiasm. The conversation begins with Brent sharing how he transformed his early musical pass…
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Send us a text Remember when your grandmother could identify every face in those faded photographs from decades past? Those stories, those connections to your ancestry, are vanishing with each passing generation. That's where Hale Shoa comes in - founder of Picturely, a photo organization studio transforming chaotic collections into searchable digi…
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Send us a text What makes a home sell quickly in today's luxury market? According to veteran realtor Lenny Felberbaum, it's not just location or square footage—it's thoughtful, cohesive interior design. As a fourth-generation realtor and Elite Private Office Advisor with Engel & Volkers, Lenny brings decades of experience to this fascinating conver…
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Send us a text When an actor, producer, and director walks into a design studio, fascinating conversations emerge about how our on-screen and real-world environments come to life. Michael Manasseri, best known for his role as Wyatt Donnelly in "Weird Science" and now an award-winning filmmaker, joins us to reveal the surprising connections between …
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Send us a text Have you ever wondered why some of the world's most successful brands and products are considered visually unappealing? The paradox of "ugly design" takes center stage as we unpack the surprising success stories hiding behind aesthetically challenged exteriors. Crocs stands as perhaps the most emblematic case study – a widely mocked …
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Traci Deen has dedicated her career to advocating for Florida, first as a public defender and now as the CEO of Conservation Florida, a nonprofit focused on preserving the state’s water, land and wildlife. With over 34 million acres of land, Florida’s ecosystems are central to the state’s identity. But now, more than ever, they need our protection.…
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Send us a text Matthew Van Eyk's journey from a teenage worker fixing driveways to founding Oakscapes reveals how passion and technical knowledge can transform an industry. Starting at just 15, Matthew learned the craft by seeing what went wrong in poorly installed hardscapes – knowledge that would later become the foundation of his business philos…
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Send us a text Resilience and reinvention take center stage as we welcome Matt Williams, founder of FroPro Snack Bar and recovery coach, to share his remarkable journey from rock bottom to thriving entrepreneur. Matt's story begins with a wake-up call in 2010 that led him to sobriety and a fresh start at age 28. What started as homemade peanut butt…
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Send us a text What makes a billion-dollar brand like Crocs succeed despite its decidedly unattractive appearance? Welcome to our exploration of "ugly design" – those products, logos, and styles that confound traditional aesthetics yet achieve remarkable commercial success. The paradox of ugly design reveals fascinating insights about how we intera…
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In this episode, SMPR President and Partner Heidi Otway sits down with James Woolley, a lifelong film enthusiast and executive director of the Miami Film Festival. He shares his journey from studying film management to gaining global festival experience and now curating a lineup that celebrates Miami’s rich culture. James shares that film festivals…
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Send us a text When Brian Forti visualized himself sitting in a theater surrounded by performers while meditating on a mountain in Sedona, he had no idea the universe was preparing him for the next chapter of his remarkable career. Two weeks later, a phone call led him to the Faena Hotel in Miami Beach, where he's spent the last decade designing im…
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Send us a text Ever wondered why smartphone corners are rounded or why keyboard letters aren't arranged alphabetically? The world around you has been meticulously designed with purpose, function, and ingenuity—you just might not have noticed it until now. From the humble pen cap with its life-saving air hole to the strategic placement of the "57" o…
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Send us a text Craftsmanship lies at the heart of luxury furniture, and few companies embody this principle more completely than Century Furniture. During our conversation with Guy Holbrook, Executive Vice President of Sales and Marketing, we discover what makes this iconic American manufacturer special after nearly eight decades in business. "We'r…
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Send us a text We explore why the interior design industry will be enhanced by AI rather than replaced by it, highlighting the creative and relationship-driven aspects that technology cannot replicate. The discussion emphasizes how design professionals deliver value through their unique vision, hands-on approach, and ability to translate client nee…
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In this inspiring episode, SMPR President Heidi Otway sits down with Tiffany Greene, a proud FAMU alumna and trailblazing ESPN play-by-play commentator. As a Tampa native, Tiffany shares how her father’s influence and her passion for storytelling led her from FAMU’s broadcast journalism program to making history as the first African American woman …
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Send us a text The podcast episode features Keith Eichenblatt, a renowned lighting designer with nearly five decades of experience, who shares insights into his vibrant career and the evolution of design. He discusses the impact of the internet on the industry, the importance of personal branding for reps, and the value of building relationships wi…
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Send us a text Life is a series of design decisions, shaping everything from our outfits to our daily schedules. The podcast explores how every aspect of life is a conscious choice, urging listeners to engage in intentional living and recognize the designer in themselves. • The concept of design in everyday choices • Transformation from a focused d…
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Send us a text The episode centers on Ali Kaufman, an innovator in the field of education, who discusses her transformative school, Space of Mind. We explore how personalized learning experiences can nurture creativity, reduce stress, and foster a love of knowledge, ultimately setting students up for life success. • Introduction to Ali Kaufman and …
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Send us a text This episode explores the journey of curating a personal aesthetic in home design, emphasizing the importance of self-expression over trends. Listeners learn how to navigate their design journey with purpose, ensuring their spaces evolve with their lives while telling their unique stories. • Curating an aesthetic reflects your unique…
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Send us a text Join us for an enlightening conversation with Kris Schlembach, a remarkable individual who has navigated a unique career journey from Wall Street finance to residential renovations in sunny Delray Beach, Florida. In this episode, Kris shares personal anecdotes and professional insights that shed light on his passion for construction,…
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Send us a text This episode of iDesign Lab focuses on the necessity and benefits of discussing budgets in the interior design process. By fostering transparent conversations about financial limits, clients empower designers to create tailored, satisfying solutions that align with their vision and resources. • Importance of discussing budgets openly…
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Send us a text Luis Carrillo shares his inspiring journey through the world of home furnishings, emphasizing the significance of relationships, personal growth, and craftsmanship. The episode highlights the evolution of design values and the importance of hiring interior professionals for creating lasting beauty in our homes. • Luis Carrillo’s unex…
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Send us a text Join us in an engaging conversation with Kelly Kern, a remarkable design visionary whose journey from the entrepreneurial days of Paper Gourmet to her current role as an independent sales representative is nothing short of inspiring. Kelly opens up about her career path, influenced by her mother's knack for creating a cozy home with …
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Send us a text Ever wondered how a seasoned expert like Jim Duckworth transitioned through the high-end furniture industry with such finesse? Join us as Jim shares his captivating journey from his early days in Atlanta to securing key roles at Century Furniture and Highland House. With over 30 years of experience, Jim's narrative offers profound in…
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Send us a text Discover the captivating journey of Allison Stewart, a noted real estate expert from Delray Beach, Florida, who shares her transition from finance to becoming a leading force in the local real estate scene. Experience the hurdles and triumphs she faced—imagine going six months without earning a paycheck—before establishing a thriving…
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Send us a text Get ready to celebrate a master of the broadcast design! Today, we’re thrilled to introduce Jeff Rimer, the recently retired play-by-play announcer for the Columbus Blue Jackets. With a career spanning over three decades, Jeff has painted the picture of thrilling NHL action for fans across North America. He kicked off his journey in …
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Send us a text Today, we’re thrilled to introduce a true design dynamo, Kristine Rzasa! Currently rocking her role as the Outside Account Manager for Schumacher fabrics in the beautiful Greater Palm Beaches, Kristine is no stranger to the design scene. Her journey began in the bustling Boston Design Center, surrounded by all things design, thanks t…
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Send us a text This episode explores the crucial role of interior designers in creating cohesive living spaces and why homeowners should avoid designing in isolation. Through insightful discussions and real-life examples, it emphasizes the benefits of collaboration with professionals to achieve harmonious and functional interior design. • Importanc…
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Send us a text Rev your engines and join us for an exhilarating episode of the iDesign Lab Podcast! Tiffany and Scott Woolley are thrilled to welcome Justin Bell, a former championship driver and one of the leading voices in automotive media. Justin takes us on a journey through the world of racing design, where precision engineering and artistic v…
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Send us a text We’re excited to welcome Gavin Robin, the dynamic founder and Creative Principal of DAMN GOOD Agency, a trailblazer in the world of marketing and branding for nearly 35 years. Hailing from South Africa, Gavin's creative journey took him through the vibrant streets of Toronto, San Francisco, and Miami before he planted his roots in De…
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Send us a text Today, we’re excited to welcome Ross Mandell, a dynamic figure with a compelling life story. Known for his intelligence and charisma, Ross has taken over 140 companies public and has been featured in over 130 newspapers worldwide. His journey reflects the highs and lows of films like *Wall Street*. Learn more at: https://twinteriors.…
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One of Florida's most successful early learning models can be found where you may least expect it – a rural, multicultural community in South Florida with a population of 34,000 people. Immokalee is home to Guadalupe Center, where educators are breaking the poverty cycle and shaping childrens’ futures through innovative educational programs. In thi…
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Florida may be best known for its beaches and tourism, but it is also a manufacturing powerhouse. In this episode, seasoned manufacturing expert and FloridaMakes CEO Kevin Carr joins SMPR President Heidi Otway to chat about this growing industry. The word "manufacturing" is often associated primarily with cars, but it encompasses everything around …
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In this special homecoming episode, SMPR President Heidi Otway is joined by Jennifer Conoley, former SMPR intern and now president and CEO of Florida’s Great Northwest. Jennifer shares her journey from studying Public Relations at Florida State University to becoming a self-taught economic developer, driven by her passion for creating diverse, high…
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SMPR Founder and CEO April Salter sits down with legendary sports broadcaster Gene Deckerhoff. Deckerhoff shares highlights of his decades-long career, calling electrifying Florida State Seminoles and Tampa Bay Buccaneers games and memorable moments with icons such as Coach Bobby Bowden and Burt Reynolds. Deckerhoff also shares insights into the ev…
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SMPR founder and CEO April Salter chats with Dick Batchelor, founder of Dick Batchelor Management Group. Dick shares his journey from citrus farming and activism during the Vietnam War to becoming one of the youngest members of the Florida House of Representatives. He also gives listeners a glimpse into his latest book, Building Bridges in Toxic Po…
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Children aren’t just our future – they’re also our present. That’s why SMPR President Heidi Otway sat down to talk with Children’s Forum President and CEO Erin Smeltzer, an advocate for quality early childhood education for young students across the country. Inspired by her mother’s impact as the first female first responder in her county, Erin kne…
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To mark Mental Health Awareness Month, SMPR CEO and Founder April Salter sat down with Florida Behavioral Health Association CEO and President Melanie Brown-Woofter to discuss her work in the mental health space. Growing up in the tight-knit community of Wakulla County, caring for others was a way of life that seamlessly translated into her early c…
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In recognition of Sexual Assault Awareness Month, SMPR President Heidi Otway sat down with Survive and Thrive Advocacy Center’s Executive Director Robin Hassler Thompson to discuss her journey through politics and navigating her life as a human rights activist. Thompson’s political passion was ignited as a high school senior while volunteering for …
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The 100th episode of the Fluent in Floridian podcast features none other than SalterMitchell PR CEO and Founder April Salter. From her idyllic upbringing in Key West to her dynamic career as an entrepreneur and PR professional, April's story is a testament to her love of the Sunshine State. Tune into this special 100th episode as April discusses he…
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Josie Tamayo has never been afraid to be “the first.” Inspired by her mother’s legal career in Cuba, Tamayo grew up in rural Georgia to become the only Hispanic woman to graduate from her law school class. Tamayo’s passion for helping others drew her to a career in public service, where she charted a course from state attorneys' offices to the Seco…
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As social media emerged in the early 2000s, many top corporate executives and business leaders wrote it off as a passing trend. Frustrated by crisis management professionals’ hesitancy to embrace digital communications, Melissa Agnes saw an opportunity to serve a developing industry. Nearly 15 years later. Agnes is a leading voice on all things cri…
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When Kamaiu Johnson was spotted swinging a tree branch at golf balls that rolled astray near his grandmother’s house, onlookers could see that the teen was a natural talent. Many masterful strokes later, Johnson is now one of the few black golfers at the professional level, and he’s committed to making golf look “more like America.” Tune in as prof…
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From hurricanes to pandemics to refugee crises, the Florida Division of Emergency Management (FDEM) has led the state’s response to countless disasters. FDEM Director Kevin Guthrie joins SalterMitchell PR CEO + Founder April Salter to share stories from the emergency operations center, and discuss his career trajectory from local law enforcement to…
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Yolanda Cash Jackson may be Florida Trend’s latest Floridian of the Year, but the self-described “girl from Liberty City” has been making her mark as a lobbyist for over two decades. In her compelling conversation with SalterMitchell PR President and Partner Heidi Otway, Jackson shares her story of growing up in South Florida and pivoting to a lobb…
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