The global poultry industry is the fastest growing animal agriculture sector and is the largest source of animal protein for people around the world. Join WATT’s poultry editors as they discuss the issues impacting poultry and egg producers’ bottom lines such as climate change, animal welfare, antimicrobial resistance and nutrient pollution in “The Future of Poultry” podcast series.
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Terrence OKeefe Podcasts

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Duck farming 101: Biosecurity, tradition and innovation
7:38
7:38
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7:38Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Joey and Michael Jurgielewicz, Joe Jurgielewicz & Son, talk about what makes duck production unique.By Watt Global Media
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WEO's Young Egg Leaders program fosters next generation of egg industry leaders
15:15
15:15
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15:15Julian Madeley, director general of the World Egg Organisation (WEO), and Mary Spicer, its head of communications, join Mark Clements to discuss the WEO’s program to foster the next generation of egg industry leaders.By Watt Global Media
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Perdue's "Winging It" wins big with Wayne Brady
6:17
6:17
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6:17Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Jody Hallman, vice president integrated marketing, Perdue Foods, discuss how an innovative approach to chicken marketing won over consumers.By Watt Global Media
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Improving lives through sustainable poultry production
19:03
19:03
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19:03Maureen Stickel, director of international program development with the World Poultry Foundation, joins Mark Clements, editor-in-chief, poultry, WATT Global Media, to look at the organization’s transformative work with small-scale poultry producers.By Watt Global Media
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Avian influenza update — focus on vaccination
16:36
16:36
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16:36Mark Clements, editor-in-chief, poultry, with WATT Global Media, welcomes Taoufik Rawi, DVM, Boehringer Ingelheim’s head of franchise global strategic marketing, poultry, to the podcast to examine the latest developments with avian influenza.By Watt Global Media
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The business case for sustainable chicken
11:57
11:57
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11:57Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Nancy Himmelfarb, principal, Himmelfarb Sustainability Consulting, highlight the challenges and opportunities involved with marketing the sustainability of chicken products.By Watt Global Media
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Mark Clements, editor-in-chief, poultry, discusses coccidiosis control with Aldo Rossi, DVM, vice president of innovation and technical services with feed additive company Amlan.By Watt Global Media
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Rearing insects for human consumption: Lessons for the poultry industry
17:13
17:13
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17:13Mark Clements, editor in chief, poultry, with WATT Global Media, is joined by Nils Grabowski, DVM, head of insect hygiene and technology the University of Veterinary Medicine Hannover, to look at the myths surrounding human consumption of insects and what developments in the area might teach the poultry industry.…
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How chicken can win in the relentless pursuit of protein
10:21
10:21
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10:21Nick Fereday, executive director, Rabobank and Christine McCracken, protein analyst, also at Rabobank, share their thoughts on how chicken can benefit from the adoption of GLP-1 weight loss drugs, the Make America Healthy Again movement and other changes to consumer perceptions of health and nutrition.…
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Fly control: Key to poultry health and egg production
9:11
9:11
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9:11Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Chris Greene, national account manager, farm and ranch, Central Life Sciences, talk about how fly control and biosecurity impact poultry health and egg production.By Watt Global Media
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Modulating the microbiome of the unhatched chick
14:14
14:14
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14:14Gina Sloan, founder of Agritx, and Mark Clements, editor-in-chief, poultry, discuss Agritx’s novel microbiome technology that helps chicks thrive and boosts bird performance.By Watt Global Media
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Are you ready for the rise of convenient chicken?
11:21
11:21
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11:21Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Lynn Dornblaser, principal consultant at Mintel. examine the growing consumer preference for convenience in chicken consumption, as well as explore the dichotomy between premium and value.By Watt Global Media
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Automation, market shifts drive broiler industry's future
11:54
11:54
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11:54Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Brian Earnest, animal protein economist at CoBank, discuss how changing consumer behaviors fuel genetic, artificial intelligence (AI), automation and other emerging innovations in the broiler industry.By Watt Global Media
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Tech, consumer trends and the future of chicken innovation
7:41
7:41
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7:41Kevin Ryan, co-founder and CEO of Malachite Strategy and Research, joins Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, to explore how technology is transforming the chicken consumer experience and how industry leaders can prepare.By Watt Global Media
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Raising sustainability in the egg industry
16:47
16:47
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16:47How can the egg industry improve its sustainability in a measured and recognized way? Sofie Kilroy, Ph.D., sustainability manager, for poultry Europe and Central Asia with Trouw Nutrition, discusses how in this edition hosted by Mark Clements, editor-in-chief, poultry.By Watt Global Media
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What's needed to stop avian flu outbreak in cattle, poultry
18:40
18:40
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18:40Kay Russo, DVM, partner, RSM Consulting, joins Elizabeth Doughman, editor, WATT PoultryUSA, to discuss the U.S. Department of Agriculture’s (USDA) response to the avian influenza outbreak in poultry and dairy cattle, the risk of disease spillover to humans and what actions are most likely to stop the spread of the virus.…
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Is the poultry industry ready for new Salmonella framework?
11:06
11:06
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11:06Elizabeth Doughman, editor, WATT Poultry USA and Poultry Future talks with Bill Potter, Ph.D., poultry food safety and processing extension at the University of Arkansas, about how the poultry industry can prepare for the U.S. Department of Agriculture (USDA) Food Safety and Inspection Service (FSIS) proposed Salmonella Framework for Raw Poultry Pr…
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How laser technology can keep wild birds away from poultry farms
9:35
9:35
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9:35Mélina Gourvennec, marketing manager with AgriProTech, discusses the role that laser technology can play in enhancing farm biosecurity.By Watt Global Media
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Virtual reality in Australia's egg industry aids biosecurity and more
16:00
16:00
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16:00Tim Gentle, founder of immersive technology studio Think.Digital, details the virtual reality training biosecurity program developed by Think.Digital for the Australian egg industry, along with further projects the studio has implemented to support the poultry industry.By Watt Global Media
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Protecting poultry flock health and welfare through sound monitoring
18:13
18:13
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18:13Mark Clements talks to Léane Gernigon, data scientist with Adventiel, about the company’s sound monitoring system that keeps poultry producers informed of issues ranging from bird health and welfare, to flock activity and house security.By Watt Global Media
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Will turkey remain the Thanksgiving protein of choice?
6:03
6:03
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6:03Brian Earnest, an animal protein economist with CoBank, shares his thoughts (and his favorite side dish) about the future of the turkey tradition on Thanksgiving.By Watt Global Media
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Broiler processors have always strived for continuous improvement in the value, convenience and taste they have delivered for consumers. As climate change concerns and overall environmental impacts are prioritized by regulators and consumers, processors will be under increasing pressure to develop circular supply chains and use fewer total resource…
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Can you measure poultry welfare at the processing plant?
23:42
23:42
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23:42Evaluation of broiler carcasses after evisceration can provide insights into bird welfare from the hatchery all the way to the processing plant. Discover how in this edition of Future of Poultry Podcast, featuring Paco Fernandez Lopez-Brea, DVM, international business development, poultry, with Zinpro.…
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Mark Clements talks to Pablo Cifuentes, chief technology officer with PhagLab, about phages and how and why their use in the poultry industry is set to increase.By Watt Global Media
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Farmer Focus puts the grower first in consumer marketing
3:46
3:46
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3:46Abi Vincill, brand manager for Farmer Focus, the winner the 2024 Chicken Marketer of the Year award, elaborates how Farmer Focus puts the grower first in consumer marketing -- and shares her favorite chicken dish.By Watt Global Media
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Training poultry science students how to use artificial intelligence
23:55
23:55
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23:55Andrew "Andy" Parks Benson, Ph.D., associate professor, poultry science, University of Georgia, details how he has utilized artificial intelligence to significantly reduce the amount of time it takes him to create case studies for his poultry science classes. He also trains students on using artificial intelligence to successfully complete tasks. R…
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Predicting the wants and needs of the chicken consumer of 2035
16:03
16:03
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16:03As we look to the future, it’s crucial to understand what younger generations will prioritize when it comes to food. By the year 2035, Generation Z will be the primary purchasers of chicken, and changing attitudes about technology, concerns about sustainability and animal welfare, and other factors will impact how chicken is fed, raised and process…
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The global poultry industry is adjusting to using fewer antibiotics, taking many laying hens out of cages, and in some cases, providing outdoor access for flocks while at the same time striving for continuous improvements in bird health and welfare. Join a panel of experts for a discussion of the promising technologies being researched and develope…
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