Best Techstacks Podcasts (2025)

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2026 Predictions: Agents, AI Decisioning, & The Techstack 29:38

Play Pause

8d ago29:38

29:38

As 2025 closes out, Juan and Jacqueline team up with Keanu Taylor, The Martech Weekly's Head of Research, to read the tea leaves on what 2026 has in store for marketing technology. Their forecast is a "make or break" year in which the winners won't be the loudest early adopters, but the teams whose data and operating habits are clean enough for AI …

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The Blooper Reel 3:33

22h ago3:33

3:33

Merry everything and more. Here's your very own present from us to you! Connect & Subscribe Subscribe to Making Sense of Martech wherever you get your podcasts. Engage with the community on Reddit and follow Making Sense of Martech on LinkedIn, and don't forget to like and subscribe on YouTube. Leave a review, share with your team, and send us your…

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Make Martech Cool Again: A Conversation with Jason Lyman, Customer.io's CMO 28:36

15d ago28:36

28:36

"Marketing to marketers is the dream job, but it makes everything that much more high stakes." – Jacqueline In this Hot Seat episode, Jacqueline sits down with Jason, CMO at Customer.io, to ask a simple question: what would it actually take to make martech cool again? Drawing on stints at Dropbox, BetterCloud, and Microsoft, he unpacks how brand st…

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Adobe's Semrush Gamble, BFCM Enters the Upside Down, & AI-Washed Earnings 50:59

24d ago50:59

50:59

"Adobe didn't just buy an SEO tool – it bought a negotiating position with the AI overlords of discovery." – Juan Jacqueline and Juan unpack what "more human" marketing actually looks like when AI is mediating everything from search to Black Friday deals. They break down Adobe's acquisition of Semrush, quarterly Martech earnings, the Black Friday/C…

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Is Your Inbox Insured? Deliverability is The Ultimate Insurance Policy with Matt McFee, CEO of Inbox Monster 34:14

1M ago34:14

34:14

"If you're not treating deliverability as revenue insurance, you're already losing money." — Matt This Hot Seat episode puts Matt McFee, an email veteran and founder of Inbox Monster, under the microscope. Jacqueline digs into how he went from Wall Street and Yahoo to co-founding BriteVerify, acquired by Validity, and why he thinks most brands are …

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Privacy by Design & Ethical AI with David Joosten, Cofounder of GrowthLoop 40:09

1M ago40:09

40:09

"Zero party data reflects what customers say they want; first party data reveals what they actually do." – David In this Hot Seat episode, Jacqueline sits down with David Joosten, co-founder of GrowthLoop and coauthor of First-Party Data Activation, to unpack why so many brands are "doing" first-party data yet still serving generic experiences. The…

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AI's Report Card, The BFCM Machine, & Why Attribution Sucks 52:36

1M ago52:36

52:36

"92% of enterprises say AI is a priority, and 78% also say they can't integrate it." — Juan In this Office Hours episode, Jacqueline Freedman and Juan Mendoza unpack the biggest Martech realities of the season: record-breaking BFCM performance and the widening "AI hype gap." From $10.8 billion in U.S. online spending (69% on mobile) to reports reve…

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Don't Get Catfished By AI with Brian Minick, COO of ZeroBounce 46:03

2M ago46:03

46:03

"Curiosity is the number one trait I'm looking for when hiring." — Brian Minick Jacqueline and Brian Minick, COO of ZeroBounce, get practical about AI's impact on hiring, email deliverability, and Martech operations. They unpack how AI is reshaping hiring, from candidates using copilots during interviews to the ethical implications of automation in…

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Adios Ohana, AWS Meltdown, & Overcoming Analysis Paralysis 41:23

2M ago41:23

41:23

"You're supposed to be your customer relationship management platform of the era, and you're not listening to your very own customers." — Jacqueline Freedman Jacqueline and Juan dissect Salesforce's Dreamforce rebranding of all major products to Agentforce, the erosion of its once-strong Ohana culture, and Benioff's billionaire behavior. They unpac…

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Martech Avengers Assemble with Neha Dadbhawala, Head of Martech at SEEK 31:05

2M ago31:05

31:05

"Marketing engineers are the lovechild of marketers, product managers, and software engineers — they're the Avengers of your Martech stack." - Neha Dadbhawala Join Jacqueline and Neha, Head of Martech at SEEK, to unpack how the role of the marketing engineer is reshaping the future of digital transformation. Neha shares her insights on bridging str…

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Stop the Hype: Taylor Swift's Loyalty Playbook, Zeta & Marigold Merger, and Braze's AI 33:37

2M ago33:37

33:37

"Don't be the Taylor Swift of Martech." - Jacqueline Freedman Jacqueline and Juan break down three of the latest Martech moments: Braze's all-in AI decisioning push, Zeta Global's acquisition of Marigold, and what Taylor Swift's marketing playbook reveals about loyalty and fandom. Drawing from recent Martech World Forum events in London and San Fra…

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The Need to Ban "Inbox Placement" with Lauren Meyer, CMO of SocketLabs 37:40

3M ago37:40

37:40

"There's a big difference between consent and attention — you still have to earn the attention." - Lauren Meyer Lauren Meyer, CMO of SocketLabs, joins Jacqueline Freedman on The Hot Seat to discuss what marketers get wrong about email. She shares how to earn real engagement, why "inbox placement rate" is a lie, and how to prove email's value inside…

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Scaling to Billions: How to Design the Ideal Stack with Natalie Miles Fuerst of Grammarly 43:07

3M ago43:07

43:07

"No one's data is perfect. I think the biggest challenge though ends up being more people, because what often happens is that companies of a certain scale, marketing orgs of a certain scale, oftentimes we start adding on products or new verticals and we hire marketers to be in charge of those specific products or verticals, and they work in these s…

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WTF is CRM? B2B vs. B2C with Topcon's Karla Vince & Klaviyo's James Fang 47:18

3M ago47:18

47:18

"I think a CRM is not a tool, it's a discipline, it's a system minimization of how we manage relationships across time channels and teams." - Karla Vince In this episode of Making Sense of Martech, we host our first-ever debate to define what a CRM is and if the definition is changing as the line between B2B and B2C blurs. We're joined by Karla Vin…

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From Fashion to AI: Fabletics' Marketing Edge with Adrian Rohr, VP of Marketing CRM 46:42

3M ago46:42

46:42

"If you empower your team to make their own decisions, they're just more motivated—and that drives great outcomes." - Adrian Rohr In this episode of Making Sense of Martech, we sit down with Adrian Rohr, VP of Marketing CRM at Fabletics, to uncover how one of the world's leading activewear brands is redefining customer engagement in-house with AI-p…

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Living Interfaces, OpenAI Collabs, & Enterprise AI with Josh Payne, CEO of Coframe 30:56

4M ago30:56

30:56

"We see the future of digital experiences as living — personalized and self-improving 24/7." - Josh Payne In this episode, Jacqueline Freedman puts Josh Payne in The Hot Seat to unpack "living interfaces," AI-driven experimentation, and what agentic marketing really looks like in practice. Josh shares lessons from collaborating with OpenAI, why mos…

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Trapped by Tech? Data as an Asset, and Smarter CDP Investments 42:53

4M ago42:53

42:53

In this episode of Office Hours, Jacqueline Freedman and Juan Mendoza unpack the overwhelming success of their podcast launch, share details about the upcoming Martech World Forum London 2025, and dive into AI adoption, vendor dependency, and the evolving world of customer data platforms (CDPs). Highlights Podcast launch success & what's next: glob…

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Is SMS Dead? Welcoming the RCS Revolution with Eric Miao, CSO of Attentive 41:48

4M ago41:48

41:48

"Design thinking isn't just about aesthetics - it's about solving the right problems with empathy." - Eric Miao In this episode of Making Sense of Martech, Jacqueline Freedman sits down with Eric Miao, Chief Strategy Officer at Attentive, to unpack the future of messaging with the rollout of RCS (Rich Communication Services) in the U.S. Together, t…

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Will AI Replace Your Marketing Department? Former CMO of OfferFit, Jessica Vogol, Weighs In 26:13

4M ago26:13

26:13

"The most important conversations about your career are happening when you're not in the room." - Jessica Vogol In this episode of Making Sense of Martech, host Jacqueline Freedman speaks with Jessica Vogol, former CMO of OfferFit, acquired by Braze, and marketing leader at Movable Ink. Jessica brings a practical lens to hot-button topics in market…

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Inside Iterable: Exclusive Interview with New CEO Sam Allen 38:50

4M ago38:50

38:50

"The secret is you don't let the old man in." - Sam Allen, quoting Clint Eastwood In his first official interview as CEO of Iterable, Sam Allen joins host Jacqueline Freedman for an unfiltered conversation on leadership, AI, and the future of marketing technology. Drawing on lessons from the Marine Corps and Salesforce, Sam shares his philosophy of…

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Trouble at Yotpo & Litmus, AI is a Drug, and Analyst Firms' Future 36:10

4M ago36:10

36:10

Martech is in upheaval: welcome to your must-listen podcast to understand the current state of the Martech industry. In this Office Hours episode, hosts Jacqueline Freedman and Juan Mendoza dig into the corporate shakeups, shifting power dynamics, and AI debates that are reshaping the industry. From Yotpo abruptly shutting down its email arm before…

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The Resurrection 0:37

5M ago0:37

0:37

Are you overwhelmed by the ever-changing world of marketing technology? Searching for clarity, insight, and insider knowledge? Welcome to Making Sense of Martech, the official podcast from The Martech Weekly, hosted by Juan Mendoza and Jacqueline Freedman. Each week, we break down the tools, strategies, and trends shaping the future of marketing. Y…

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TMW Case Study #004 | Building a better data foundation by HP 38:15

1y ago38:15

38:15

From third-party to first-party: Building a better data foundation What do you think of when I say "tech start-up?" Those words probably conjure up thoughts of a small team working out of the founder's garage somewhere in Palo Alto, Sunnyvale, or Cupertino. The reason that image springs to mind is because that is how a bunch of the biggest and most…

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TMW Case Study #001 | Scaling Martech QA with computer vision and robots 1:26:15

1+ y ago1:26:15

1:26:15

Welcome to our very first TMW case study! Kicking off this series, we're featuring Rappi, the Latin American super-app that connects consumers with merchants that sell a wide variety of products, and drivers that can bring those products to their doorstep. The three-sided business is not only a logistical challenge, but also a Martech challenge. Ra…

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Making Sense of Martech Special Announcement 3:47

2y ago3:47

3:47

Making Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024

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#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel 1:12:41

2y ago1:12:41

1:12:41

A conversation with Tim Mason & Sarah Jarvis from Eagle Eye. In this episode we're joined by Tim Mason and Sarah Jarvis . Tim is the CEO of Eagle Eye, a leading loyalty and personalization platform and a top 10 TMW 100 global innovator. Tim has spent more than 30 years building loyalty strategies in retail, including working as the Deputy CEO and C…

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#65 | Rohit Maheswaran on the shifting sands of attribution 49:15

2y ago49:15

49:15

A conversation with Rohit Maheswaran. In this episode we're joined by Rohit Maheswaran, the co-founder and Chief Product Officer of Lifesight a marketing measurement platform offering a suite of attribution, MMM (Mixed Media Modelling), and incrementality tools. We tackle the shifting sands of attribution and how marketers are using different model…

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#64 | Cory Munchbach on the life of a Martech CEO 1:05:48

2y ago1:05:48

1:05:48

A conversation with Cory Munchbach. In this episode we're joined by Cory Munchbach. Cory is the CEO of BlueConic, a leading Customer Data Platform. In this episode we talk about Cory's recent journey to becoming the CEO of the company, what it really looks like to lead the vision and strategy of a private equity backed company, growing and scaling …

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#62 | Lauren Maffeo on designing data governance for good 1:03:02

2y ago1:03:02

1:03:02

A conversation with Lauren Maffeo. In this episode we're joined by Lauren Maffeo. Lauren is an award-winning service designer working full-time at Steampunk where she serves the U.S. federal government. She is a founding editor of Springer's AI and Ethics Journal and an adjunct lecturer of Interaction Design at The George Washington University. Lau…

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#61 | Ari Paparo on the fool's errand of media 1:15:43

2y ago1:15:43

1:15:43

A conversation with Ari Paparo. In this episode we're joined by Ari Paparo the famous host of the very popular Marketecture Podcast and the CEO and founder of LaunchScience, a newly launched (pardon the pun) startup in the category of process management for GTM and product teams. Prior to these two new ventures, Ari founded and exited Adtech platfo…

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#60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance 1:07:49

2y ago1:07:49

1:07:49

A collaboration with Kerry Guard. In this episode, we've got something different for you the MSOM audience with our very own Juan Mendoza being interviewed by Kerry Guard from tea time with tech marketing leaders! In this episode, we cover things ranging from audience capture through to building a media company. What you do with an audience and the…

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#59 | Eric Seufert: Everything is an Ad network 57:00

2y ago57:00

57:00

A conversation with Eric Seufert. In this episode, I'm joined by Eric Seufert to talk about his thesis-slash-catch phrase "everything is an ad network." Eric is a successful entrepreneur, investor and media founder who is focused on the intersection of mobile apps and Adtech. Eric worked a number of Adtech roles in Europe which led him to founding …

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#58 | Gareth Noonan the rise of the B2B Adtech paradigm 49:25

2y ago49:25

49:25

A conversation with Gareth Noonan. In this episode we're joined by a leader in the world of B2B adtech and martech, someone whose expertise has truly left an indelible mark, Gareth Noonan. Gareth Noonan is an accomplished General Manager at Demandbase, recognized for spearheading international cross-functional teams in Sales, CX, and Operations. Wi…

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#57 | Bobby Tichy & Michael Burton on hyper specializing in the stack 59:59

2+ y ago59:59

59:59

In this episode, we're joined by Bobby Tichy and Michael Burton, co-founders at Stitch. Both Bobby and Michael are well-respected within the martech industry, bringing a unique perspective to customer engagement, CX, tech stacks, and the martech industry overall. Bobby Tichy is a veteran of two of the most well-respected brands in martech, Marketo …

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#56 | Michaela Aguilar on the Martech buying problem and the role of education 59:03

2+ y ago59:03

59:03

In this episode we have Michaela Aguilar. Michaela is the head of business partnerships and ecosystems at Acoustic, a customer engagement platform company. Most recently Michaela has been leading a new Martech course with ADMA here in Australia called the Marketing Technology Certificate. Michaela also works as a Mentor at not for profit group Wome…

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#55 | Josh Manion on Data Assurance and privacy-positive tech in Martech & Adtech 41:52

2+ y ago41:52

41:52

A conversation with Josh Manion. In this episode we have Josh Manion joining us. Josh is the CEO of Vault JS, and previously worked as the founder of Ensighten, and the CEO Stratigent, both successful companies in the analytics, Adtech and data management space. Vault JS offers an advanced AI solution that continually scans data collection technolo…

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#53 | Alexandra Theriault on intersection of martech & adtech and the role of first-party data in a post third-party-cookie world 1:08:13

2+ y ago1:08:13

1:08:13

A conversation with Alexandra Theriault. In this episode, we have Alexandra Theriault, the chief growth officer at Adtech company Lotame. Alexandra has been working with Lotame for more than 15 years, playing several key roles in the company as it has grown into an international Adtech player. Lotame plays a key role in advertising and increasingly…

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#52 | Rajan Kumar on why companies fail to get the most out of Martech 1:01:45

2+ y ago1:01:45

1:01:45

A conversation with Rajan Kumar. In this episode, we have Rajan Kumar, CEO and cofounder of The Lumery. He's an unusual guest because not too long ago Raj was my boss! It's a pleasure to have Raj on to talk about their latest research entitled Stacks on Stacks on Stacks - The Voices of Martech. Raj has pioneered a unique approach to MarTech consult…

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#51 | Shoshana Wodinsky on the perils of privacy in a world of ad networks 47:08

2+ y ago47:08

47:08

A conversation with Shoshana Wodinsky. In this episode, I'm joined by Shoshana Wodinsky, a technology researcher and former investigative reporter doing some of the best investigative journalism in the space of Adtech, privacy and online surveillance. Shoshana is the investigative director for consulting firm Web X Ray. Shoshana has had her work ci…

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#50 | Roger Dunn on the rise of retail media and navigating the trade-offs between ads and experience with online commerce 57:29

2+ y ago57:29

57:29

A conversation with Roger Dunn. In this episode, we are joined by Roger Dunn. Roger is a consultant in retail media space and recently worked as Head of Retail Media for Australia & New Zealand at Criteo, where he helped retailers setup & scale their own retail media networks, as well as forming partnerships and broader up-skilling of agencies. Rog…

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#49 | Jay Sanderson on Composable CDP and DXP, AI and new interfaces for building CX, and leading edge personalisation 1:02:52

2+ y ago1:02:52

1:02:52

A conversation with Jay Sanderson. In this episode I'm joined by Jay Sanderson. He's the senior manager of product marketing for Progress digital experience. Progress enables customers to develop the applications and experiences they need, deploy where and how they want and manage it all safely and securely. Hundreds of thousands of enterprises, in…

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#48 | Michelle Songy on the problem with PR, building a media marketplace and getting publicity 1:01:38

2+ y ago1:01:38

1:01:38

A conversation with Michelle Songy. In this episode, I'm joined by Michelle Songy. Michelle is a startup founder, company executive and innovator in the space of media and technology. Michelle is the founder and CEO of Press Hook one of the first media relations platforms that connects media to brands and publicists at scale. Prior to founding Pres…

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#46 | Tom Goodwin on progress and pessimism in marketing and technology 1:10:10

2+ y ago1:10:10

1:10:10

A conversation with Tom Goodwin. In this episode we have Tom Goodwin joining us. If you work in marketing, advertising or tech he probably needs no introduction. Tom is an international keynote speaker, the author of Digital Darwinism, the co-founder of consultancy ALL WE HAVE IS NOW, a TV presenter, and a regular contributor for The Guardian, Tech…

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#45| Myles Younger on the convergence of Adtech and Martech 1:00:35

2+ y ago1:00:35

1:00:35

A conversation with Myles Younger. In this episode, we have Myles Younger. Myles is the Head of Innovation & Insights at U of Digital, an AdTech focused education firm. Prior to joining U of Digital. Myles' nearly 20 year career in advertising has spanned every facet of the business, from his time in client-side marketing, to his experience as an a…

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#44| Ross Candido on the social stack and the evolution of social listening 59:38

2+ y ago59:38

59:38

A conversation with Ross Candido. Today I'm joined by Ross Candido. Ross is the VP of ANZ and SEA at Meltwater a leading media monitoring & social analytics platform. Meltwater offers a suite of solutions that spans media, social, consumer, and sales intelligence. By analysing ~1 billion pieces of content each day and transforming them into vital i…

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#43| Bryan Williams on partnership strategy, platform ecosystems and the problem of monopolies 48:08

2+ y ago48:08

48:08

A conversation with Bryan Williams. In this episode, I'm joined by Bryan Williams. Bryan is the founder of the newly formed firm Hockey Stick Advisory. An experienced operator in the platform ecosystem space, Bryan played a key role in building out Xero's partnerships and application ecosystems as the former director of Ecosystem and Apps. Bryan ha…

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#42 | Juan Baron on data clean rooms, the privacy paradox, data and trust, and cryptography in advertising 52:05

3y ago52:05

52:05

A conversation with Juan Baron. In this episode, I am joined by another Juan…. Juan Baron! Juan is the Director of Business Development and Strategy for media and advertising at Decentriq. Decentriq calls itself The "Switzerland" of data that is coincidentally also headquartered in Switzerland..... Founded in 2018, the company is inventing novel te…

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#040 | Amanda Natividad on the power of audience research, zero-click content, and finding yourself in content creation 51:11

3y ago51:11

51:11

A conversation with Amanda Natividad. In this episode I am joined by Amanda Natividad, VP of marketing for SparkToro, a SaaS marketing company that helps people do audience research, or find out what content their audience is consuming and where they spend time online. Amanda has a long and storied career in marketing recently heading up B2B conten…

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#039 | Martech throughout culture 59:13

3y ago59:13

59:13

A conversation with AJ Rollsy. In this episode, I'm joined by AJ Rollsy. AJ is the founder of CORE marketing method and the founder of Healthpoint Research. AJ is an entrepreneur who over the last two decades has helped multinational corporations launch and grow brands, driving multiple billions of dollars in sales across 50+ national markets. AJ r…

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#038 | Understanding Performance Marketing 1:05:53

3y ago1:05:53

1:05:53

A conversation with Sabri Suby. In this episode I am joined by Sabri Suby who calls himself the "Lord of the Internet." He's the founder of King Kong an Australian based digital advertising agency and the author of "Sell Like Crazy." King Kong has generated more than $1.3 billion in reported revenue for their clients and is one of the fastest growi…