Best TechTarget Podcasts (2025)

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Inside TechTarget’s Massive SEO Cleanup: The Case Study You’ve Never Heard (with Jenny Waggenheim) | Ep. 29 38:03

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2d ago38:03

38:03

Performance SEO Unpacked with Ruchi Pardal brings a real-world case study: a previously successful search program collapses overnight—a 25% drop with 90% of traffic from organic. No splashy trend report—the playbook is patience and the messy work most SEOs avoid. Guest Jenny Waggenheim walks through late 2019 when a massive site with 50-something s…

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How GitHub Code Quality connects to AppSec 22:22

1d ago22:22

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It's our first on-location episode! At GitHub Universe, Katie Norton, Research Manager for IDC's DevSecOps and software supply chain security practice, explains how a new extension to GitHub's CodeQL reflects increased awareness of security as a dimension of code quality. She also discusses the shifting strategic partnerships and competition that c…

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Breaking news: What Nvidia's $5 trillion milestone means for AI 5:00

1d ago5:00

5:00

In this special news analysis edition of the Targeting AI podcast from AI Business, Esther Shittu and Shaun Sutner discuss Nvidia's historic achievement on Oct. 29 of becoming the first company to reach a $5 trillion market valuation with R "Ray" Wang of Constellation Research. The conversation explores the implications of this milestone for enterp…

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Splunk exec on AI observability's "double-edged sword" 15:45

8d ago15:45

15:45

Patrick Lin from Splunk discusses how observability extends beyond IT, highlighting its importance in improving business decisions, customer support, and revenue. The interview also covers challenges in enterprise observability, like standardization and teamwork, along with the changing role of AI in observability methods. AI automation can help ob…

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Breaking News: Impact of the AWS Outage on AI Applications 5:10

9d ago5:10

5:10

In this breaking news analysis episode of the Targeting AI podcast from Informa TechTarget's AI Business, Esther Shittu and Shaun Sutner discuss the recent AWS outage that disrupted numerous websites and services, including AI applications such as widely used generative AI models from OpenAI and Anthropic. Tech analyst David Nicholson provides insi…

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How ABM Equals "Almost But Meh" for Most ABM Programs 1:12:41

10d ago1:12:41

1:12:41

Send us a text The guest on this ABM Done Right Podcast mentioned on LinkedIn recently that in many cases ABM = Almost But Meh. 𝐆𝐨𝐢𝐧𝐠 ‘𝐚𝐥𝐥 𝐢𝐧’ 𝐨𝐧 𝐀𝐁𝐌 𝐢𝐬𝐧’𝐭 𝐫𝐢𝐬𝐤𝐲. 𝐆𝐨𝐢𝐧𝐠 𝐡𝐚𝐥𝐟𝐰𝐚𝐲 𝐢𝐬. He also said that - Most teams say they “do ABM.” What they really mean is they run a few ads to a named account list, and call it strategy. That’s not Account-Based Mar…

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Streaming data and generative AI: Confluent's approach 30:59

10d ago30:59

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In this episode of the Targeting AI podcast from AI Business, Shaun Sutner and Esther Shittu interview Sean Falconer of streaming data platform vendor Confluent. They discuss Confluent's AI strategy, the importance of real-time data management, and the integration of generative AI and multi-agent systems into business processes. Falconer emphasizes…

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How AI-driven digital ecosystems can improve sustainability 33:48

11d ago33:48

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ERP sustainability software mostly focuses on data collection and reporting requirements of environmental, safety and governance (ESG) policies and typically isn't intended to control the business processes that impact the physical environment. But other digital technology has been used for years to monitor and optimize resource use. Now IoT sensor…

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Cribl CEO talks AI data management, MCP and AI bubble 23:56

14d ago23:56

23:56

Observability and security company Cribl has had a front-row seat to the rise of generative AI, AI agents, and their impact on data management in IT. The company, which grew from log management into federated search, a data pipeline, a data lake, and a cloud-based managed service, also expanded its product offerings this week with notebooks for obs…

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Jayashree Rajan and Eric Gruber on How CMOs Need to Rethink Their Approach to ABM 1:03:34

17d ago1:03:34

1:03:34

Send us a text Brandon Redlinger posted on LinkedIn that marketing doesn’t deserve a seat at the table by default. Marketing doesn’t have the respect of the CRO by default. Marketing should have a seat at the table and earn the respect of the CRO and sales, but other members of the C-suite lose confidence in Marketing’s ability to contribute more b…

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The Future of Patient Care: AI-First Approaches with Salesforce Agentforce 36:00

17d ago36:00

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In this episode of the Targeting AI podcast from AI Business, hosts Esther Shittu and Shaun Sutner discuss the role of AI in healthcare with Madhav Thattai of Salesforce and John Oberg of Precina Health. They explore the concept of being AI-first, the integration of AI in patient care, and the impact of agentic systems on healthcare outcomes. The c…

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Salesforce advances its agentic AI platform with Agentforce 360 10:44

18d ago10:44

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In this breaking news analysis episode of the Targeting AI podcast from Informa TechTarget's AI Business, hosts Esther Shittu and Shaun Sutner discuss the latest innovations in agentic AI technology unveiled at Salesforce's Dreamforce conference in October with guest Madhav Thattai of CRM and CX giant Salesforce. The conversation covers the new Age…

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Atlassian Rovo AI grows to 3 million monthly users 21:02

22d ago21:02

21:02

What a difference six months makes: after adjusting its product pricing and bundling in April during its Team 25 US conference, Atlassian now says adoption for its Rovo AI products has taken off. The company's head of AI product talks about what changed, what's new at the Team 25 Europe conference this week, and what's ahead for Atlassian AI. Featu…

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Scaling SEO Through Team Transitions: How Collaboration Fuels Long-Term Search Growth With Natalia Matos | Ep. 28 22:37

24d ago22:37

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UiPath moves from RPA to agentic AI 29:51

24d ago29:51

29:51

By Informa TechTarget

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Is AI-powered search the new corporate learning powerhouse? 26:21

25d ago26:21

26:21

The internet transformed corporate learning from a paper-based, in-person process to one that is largely delivered in digital form, on demand from nearly any device or location. More recently, generative AI has provided learning and development (L&D) teams with a tireless assistant that can crank out educational content in minutes. Now AI-powered s…

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First AI Checkout: How eCommerce Brands Must Ready Themselves for Black Friday 2025 | Ep. 27 6:55

30d ago6:55

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Performance SEO Unpacked takes a sharp turn with host Ruchi Pardal as she explores a seismic shift in e-commerce: OpenAI’s Buy It integration inside ChatGPT. Instead of directing shoppers to websites, users can now browse, compare, and purchase products directly within AI interfaces. This episode unpacks what the update really means for retail and …

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CoreWeave signs $14.2 billion deal with Meta Platforms 6:30

1M ago6:30

6:30

In this special breaking news analysis edition of the Targeting AI podcast from AI Business, hosts Shaun Sutner and Esther Shittu dive into the latest developments in the AI industry with Torsten Volk, an analyst with Omdia. Both AI Business and Omdia are owned by Informa TechTarget. This episode covers AI cloud computing vendor CoreWeave's groundb…

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The Role of ABM in Snyk's Customer Marketing Program - A Conversation with Rachel Donner 47:40

1M ago47:40

47:40

Send us a text In this episode of the ABM Done Right Podcast, Eric Gruber (CEO of Personal ABM) talks to Rachel Donner at Snyk about their ABM programs in relation to their customer success programs. You will hear: 1. How true ABM belongs closer to sales and CS than marketing, and why the CRO and CCO should own it. 2. What true 1:1 ABM is - and how…

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Capital One takes on GenAI in a big way 31:39

1M ago31:39

31:39

As one of the biggest financial institutions in the U.S., Capital One isn’t running away from generative AI and agentic AI. Instead, the $490 billion company is using the technology to enhance both internal operations and customer experience. In this Targeting AI episode, the chief scientist and executive vice president at Capital One discusses som…

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Can industry process models fix the agentic AI data problem? 29:33

1M ago29:33

29:33

Generative and agentic AI are rapidly infiltrating enterprise software. But both are prone to data management issues that can hobble their effectiveness and lead to AI hallucinations and faulty decision-making that carry significant risks for businesses. In this episode, we examine an innovative approach that aims to solve these data problems by ba…

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The Hidden Leaks in SEO Budgets: What Your CMS and CDN Aren’t Telling You | Ep. 26 6:01

2M ago6:01

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Many SEO teams believe their budgets are airtight, yet silent leaks are draining performance in ways that don’t show up on a spreadsheet or monthly report. On Performance SEO Unpacked, host Ruchi Pardal exposes the hidden culprits: CMS limitations, CDN misconfigurations, and bloated tech stacks that quietly hold visibility hostage. Instead of point…

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Challenging Demandbase's CEO on His Thoughts on Buyer Group Marketing 45:10

2M ago45:10

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Send us a text A couple of months ago, Gabe Rogl, the CEO of Demandbase, posted: BGM, or Buying Group Marketing, is the new ABM. Yes, ABM was named wrong in the first place. It should have been account-based go-to market, or account-based experience. But it's because it's just not a marketing thing. And yes, it's still foundational for businesses t…

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Andy Monahan and Personal ABM Talks About Buyer-Led ABM, ICP, Fit and Readiness 50:22

2M ago50:22

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Send us a text Everyone makes ABM about accounts - and better account targeting. But ABM is not really about accounts. It's about the buyers inside the accounts you want to land and expand. It's about improving the interactions you have with these buyers and the account experiences you deliver to them. In this episode, Andy Monahan at Yield Group j…

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IBM, agentic AI and the future of enterprise tools 32:52

2M ago32:52

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As a legacy organization, IBM has long been a champion for open source, especially in the age of GenAI. In this episode of Targeting AI from Informa TechTarget, Bruno Aziza, vice president of data, AI and analytics at IBM, discusses how the vendor has had to rebrand and shift in the age of GenAI and agentic AI. Aziza shares insights on talent chall…

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Can you really trust AI with procurement tasks? 33:50

2M ago33:50

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Procurement has become a strategic priority with significant impact on the bottom line. It's a data-intensive process that requires communicating with large numbers of suppliers, products and services – the kind of complex, transaction-heavy workflow that is uniquely suited to being automated with generative and agentic AI. In this episode, we exam…

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7 Hard SEO Questions CMOs Are Finally Asking — And What to Do About Them | Ep. 25 7:48

2M ago7:48

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On this solo episode of Performance SEO Unpacked, host Ruchi Pardal takes on seven of the toughest SEO questions she hears every week from CMOs, VPs, and growth leaders across SaaS, e-commerce, and multi-location businesses. With no fluff and all tactics, Ruchi lays out why flat traffic with falling conversions signals an intent mismatch, what real…

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The VOLT Framework: How SEO Visibility Really Drives Revenue | Ep. 24 7:09

2M ago7:09

7:09

Performance SEO Unpacked with Ruchi Pardal explores a simple yet powerful framework for connecting search visibility with real business growth. In this solo episode, Ruchi introduces VOLT — Visibility, Outcomes, Leads, Transactions — a model designed to close the gap between “we are ranking” and “we are growing revenue.” ㅤ She explains why most SEO…

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How Black Girls Code is Transforming Tech Diversity 27:33

2M ago27:33

27:33

When it comes to diversity, AI systems often fail. In this episode of the Targeting AI podcast, Christina Mancini, CEO of Black Girls Code, discusses the importance of inclusion in tech, the strategies Black Girls Code employs to empower girls of color, and the need for ethical considerations in AI education. Christina emphasizes the role of commun…

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How EY is training employees to use AI 26:17

2M ago26:17

26:17

AI's growing ability to take over human tasks has many people worried about losing their jobs. Some companies are addressing these concerns by educating employees on how to instead use AI as a helper that frees them for more creative work and adds value. In this episode, we explore ways to encourage AI use without mandating it, the kinds of trainin…

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Conversation with Icron's ABM Leader - Aura Lupascu 1:04:34

2M ago1:04:34

1:04:34

Send us a text On this episode, Kristina Jaramillo and Eric Gruber talk ABM with Aura Lupascu - ABM leader at the supply chain tech company, Icron. When you listen to this episode, you'll learn: 1. The collaboration with sales that is needed to drive revenue growth with ABM --- and how ABM cannot be done in pockets and reactive, like ABM was done a…

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AI or Not, Authority Wins: Structuring Enterprise Content for Search and Sentiment | Ep. 23 20:28

3M ago20:28

20:28

Enterprise SEO can get messy fast — five business units, hundreds of stakeholders, and AI reshaping what shows up in search. On Performance SEO Unpacked, host Ruchi Pardal sits down with Joe Bare to unpack what it really takes to build authority when visibility doesn’t always mean clicks. ㅤ Joe, who has led strategy across industries from travel to…

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The future of AI chips: Cerebras’ unique strategy 34:15

3M ago34:15

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In a market dominated by Nvidia H100 GPUs, Cerebras Systems seeks to develop the world's largest AI chip, the Wafer Scale Engine. In this episode of Targeting AI from Informa TechTarget, James Wang, the vendor's director of product marketing, discusses the importance of the inference market for AI technology and how the company's strategic partners…

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Is geospatial data the real game changer for digital twins? 33:14

3M ago33:14

33:14

Digital twins – virtual representations of real-world things – are a hot topic, and they're becoming more capable with the addition of AI and geospatial awareness. In this episode, we explain how AI-enhanced spatial digital twins work, how they're being used today, what it takes to deploy them, and their potential uses. Featuring: Eric Liu, founder…

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Introducing our new podcast: Enterprise Apps Unpacked! 1:57

3M ago1:57

1:57

What separates successful enterprise technology implementations from costly failures? Here on Enterprise Apps Unpacked, we’ll do a deep dive into strategies that actually deliver results. Every other Monday, veteran IT journalist David Essex interviews corporate leaders, industry experts and vendors—the people who are truly in the know—about import…

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What Makes You Mention-Worthy? Winning Search Visibility in an AI-First World | Ep. 22 48:13

3M ago48:13

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In this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Derek Woo, Director of Search Engine Optimization and App Store Optimization at Albertsons Companies. Derek’s deep SEO experience dates back to the early days of the internet, even before the term SEO was coined, giving him a unique perspective on the evolution of search.…

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Beyond Search Volume: SaaS Keyword Strategy That Fuels Real Business Results | Ep. 21 15:51

3M ago15:51

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What if your keyword research could shape product development, uncover revenue potential, and spotlight entire user segments your product team never considered? ㅤ On Performance SEO Unpacked, host Ruchi Pardal is joined by Jennifer Long, Lead SEO Manager at SolarWinds, who brings a radically strategic lens to keyword research. She calls it “off-lab…

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Not yet three years old, GenAI has made a dramatic impact on society, law and art 42:40

3M ago42:40

42:40

In this two-year anniversary episode of Targeting AI from Informa TechTarget, Michael Bennett discusses the rapid evolution of generative AI technology, and its implications for society, legal frameworks and creative industries. He highlights the public's growing awareness and understanding of AI, the legal challenges surrounding copyright and fair…

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News Now: Trump's AI plan and its impact on tech industry and users 20:38

3M ago20:38

20:38

In this special news edition of Targeting AI from Informa TechTarget, government reporter Makenzie Holland discusses President Trump's AI action plan and executive orders aimed at promoting AI development and ensuring U.S. dominance in the AI race. Featuring: Makenzie Holland, Informa TechTarget senior news writer In today’s episode, senior new dir…

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What to Do If Your Brand Is Not Being Picked Up — And How Long Recovery Takes | Ep. 20 10:52

3M ago10:52

10:52

Nothing stinks quite like realizing your brand isn’t showing up in Google’s AI Overview, ChatGPT answers, or Perplexity snippets while competitors bask in the glory. In this solo session of Performance SEO Unpacked, host Ruchi Pardal strips away the mystery and lays out why AI engines ignore some brands and how to win back visibility. Drawing on tr…

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Database vendor MongoDB embraces GenAI 26:35

4M ago26:35

26:35

In this episode of the Targeting AI podcast from Informa TechTarget, Ben Flast, of NoSQL database vendor MongoDB, discusses the company's rapid integration of generative AI technologies, including vector search and real-time updates through Atlas Stream Processing. He emphasizes the importance of community engagement and the role of agentic AI in e…

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Structure for the future: Schema, entities and search impact with Nick Pustay | Ep. 19 23:39

4M ago23:39

23:39

On this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Nick Pustay, Head of SEO at Scholastic, to tackle one of the most pressing topics in modern search: schema markup and entity optimization in the age of AI Overviews. With schema evolving from a “nice-to-have” to a “must-have,” Nick offers a real-world look at what it take…

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Search Without Queries: What Copilot, IndexNow, and AI Agents Really Mean for the Future of SEO | Ep. 18 27:28

4M ago27:28

27:28

Performance SEO Unpacked is back with a big conversation about the new frontier of SEO—where queries disappear, and AI anticipation takes the lead. Host Ruchi Pardal sits down with Krishna Madhavan, Principal Product Manager of the Web Data Platform at Microsoft AI, to decode what “search without queries” really means. In this episode, Krishna brea…

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Diverse data, ethical use key to responsible AI engineering 35:59

4M ago35:59

35:59

The lack of diversity in AI systems has been an issue since the birth of the technology. In this episode of the Targeting AI podcast from Informa TechTarget, Karen Panetta discusses the importance of diversity in tech, and the ethical implications of AI. She emphasizes the need for inclusive design in engineering and AI systems, the role of digital…

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AWS VP plans Amazon Bedrock Agents observability and more 23:48

4M ago23:48

23:48

The leader of search, observability, and cloud operations at Amazon Web Services outlines her strategic perspective on monitoring AI agent systems such as Amazon Bedrock Agents. Ultimately, she envisions unified visibility, including security, across AI workflows, from silicon to application, both inside and outside AWS. Featuring: Nandini Ramani, …

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From Product to Page One: How a Data and UX Mindset Accelerates SEO Results (with Neha Khanna from ZipRecruiter) | Ep. 17 23:22

4M ago23:22

23:22

On Performance SEO Unpacked, host Ruchi Pardal is joined by Neha Khanna to explore how product thinking is transforming SEO at scale. Drawing from her experience at ZipRecruiter and Wayfair, Neha Khanna shares how moving away from technical checklists and toward user-centered problem-solving creates lasting growth. Instead of chasing keywords, she …

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Exploring rural healthcare cybersecurity resource constraints 16:14

4M ago16:14

16:14

Rural and small healthcare entities face the same cyber threats as the nation's largest health systems, but often lack the tools to combat them in the same way. From funding scarcity to workforce shortages, rural healthcare organizations must balance the need for an effective cybersecurity program with ongoing operational constraints. How can rural…

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Dancing with AI: AI risks, rewards and the evolution of SREs 28:31

4M ago28:31

28:31

Experienced IT practitioners offer their predictions for how AI will change observability, the role of the site reliability engineer and incident management within enterprise organizations, from best-case scenarios to pitfalls and risks. Come for the 40 combined years of IT ops expertise, stay for the "Highlander" references and football analogies.…

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Google’s AI Mode Is Killing the Blue Links—Now What? | Ep. 16 23:37

5M ago23:37

23:37

The world of SEO isn’t just evolving—it’s being rewritten. On this episode of Performance SEO Unpacked, Joseph Lewin steps in as guest host to interview Ruchi Pardal, founder of ResultFirst, about one of the most seismic shifts in digital marketing: Google’s move to AI Mode. Forget ranking #1. That blue-link legacy is fading fast as Google transiti…

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Tech pioneer Alan Trefler of Pegasystems: GenAI added creativity, speed and scale to workflows 33:04

5M ago33:04

33:04

In this episode of the Targeting AI podcast, Shaun Sutner and Esther Ajao interview Alan Trefler, founder and CEO of Pegasystems, discussing the evolution of AI technology, particularly generative AI, and its integration into business processes. Trefler shares insights on the differences between design time and runtime applications of AI, the impor…