Listen to Questions for now to hear big thinkers discuss today’s big questions in digital CX. Featuring thought leaders from beloved brands and influential institutions, Questions for now is packed full of compelling perspectives and actionable insights.
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TELUS International Podcasts
Wisen Up Podcast supports your career move to Canada by providing all the information you need through Content, Consultation and Community.Our content covers stories and interviews of those who have relocated to Canada and established themselves in various careers in Canada, like IT, HR, Consulting, Pharma, Dentistry, Physiotherapy, Banker, and also as students.Our consultations help those trying to decide whether or not to make a move to Canada and what sector to focus on. We provide hands- ...
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Why should CX leaders care about data neutrality?
30:12
30:12
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30:12On this episode, we explore data neutrality — and why ensuring unbiased, reliable data is fundamental to delivering AI-powered customer experiences. AI is everywhere in today’s customer experiences, from chatbots handling order inquiries to copilots that help agents provide better support. However, the quality of these experiences depends entirely …
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Presenting: AI Unraveled — The Future of AI Safety Testing
39:39
39:39
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39:39We’re bringing you a recent release of AI Unraveled, a podcast exploring groundbreaking research, innovative applications and emerging technologies that are pushing the boundaries of AI. On the episode “The Future of AI Safety Testing,” Bret Kinsella, GM of Fuel iX™ at TELUS Digital, shared his expertise on game-changing approaches to AI safety tes…
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Are you leaving revenue on the table in customer experience?
24:33
24:33
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24:33On this episode, we explore strategies that transform customer experience into a revenue engine — and how to communicate CX wins with language that resonates with C-suite executives. As customer expectations increase and budgets tighten, organizations are looking for ways to quantify the value of their CX initiatives. Our expert guests share proven…
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Presenting: What The Fraud? — The business of trust
41:49
41:49
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41:49We’re bringing you a recent release of What The Fraud?, a podcast from our partners at Sumsub, a global leader in identity verification, compliance and fraud prevention. On the episode, "The Business of Trust: Making Security Your Competitive Edge," Carolyn Fox, director of trust and safety at TELUS Digital, shared her perspective on how robust sec…
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How can you alleviate cost pressures in customer experience? (feat. Adrian Swinscoe & Jelena Bajic)
32:11
32:11
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32:11On this episode, we explore how to alleviate cost pressures in customer experience — and unlock the potential for CX to drive business growth. CX leaders face several competing pressures: budget constraints, the need to demonstrate ROI and rising customer expectations. Our expert guests provide practical, actionable insights on creating value-drive…
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How can brands scale their digital customer success programs efficiently? (feat. Samantha David of monday.com)
30:12
30:12
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30:12On this episode, we explore how B2B SaaS platform monday.com has scaled its digital customer success programs to support rapid growth — and how these programs are optimized to meet each customer at their specific point along the customer journey. As businesses expand, there are more customers to support and the same amount of time in each day. That…
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What trends are shaping trust and safety programs in 2025? (feat. Peter Ryan and Ljubiša Velikić)
32:24
32:24
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32:24On this episode, we discuss trust and safety trends — including emerging challenges and opportunities — and how the evolution of technology is shaping CX leaders' priorities in 2025. Fraudulent activity, cyber attacks, data breaches and harmful user-generated content are on the rise. To combat these threats, robust trust and safety programs have be…
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How can crypto and fintech brands prevent fraud and maintain customer trust? (feat. Amanda Wick)
34:20
34:20
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34:20On this episode, we explore the threat landscape in crypto and fintech — and how companies can go beyond maintaining customer trust to turn confidence into a competitive advantage. With the advent of fintech and crypto platforms, financial services have become more accessible, efficient and transparent for customers. However, the combination of soc…
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Is automation the key to more human, personalized experiences? (feat. Bal Mahal and David Wachs)
26:51
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26:51On this episode, we explore practical strategies for maintaining authentic customer connections and how, paradoxically, automation can make your experiences more human — not less. As brands scale, creating personalized customer experiences becomes increasingly challenging. Automation, when thoughtfully implemented, can create space for human team m…
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Is experience management the new customer experience? (feat. Ian Golding and Diane Magers)
37:14
37:14
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37:14On this episode, we explore whether it’s time for leaders to reframe their thinking from traditional customer experience to experience management. Although brands may understand that customer experience is essential to success, they often overlook the importance of other stakeholders. The term “experience management” goes beyond that interaction be…
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The era of AI-driven personalization is here. What now? (feat. Mark Abraham and David Caudle)
31:47
31:47
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31:47On this episode, we discuss the evolution of personalization in the customer experience — and how brands can leverage AI to create personalized experiences at scale. According to TELUS Digital research, 62% of consumers would choose a more personalized experience over a faster experience. But despite the demand, the BCG Personalization Index indica…
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What big questions should CX leaders ask to improve customer outcomes?
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20:13On this episode, our expert guests from past episodes each share one big question that customer experience leaders need to ask themselves to deliver better customer outcomes — and explore practical ways to find the answers. We’ve revisited some of our most impactful topics and compiled eight of the best questions that you, a CX leader, need to ask …
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How can brands turn customer success into their second growth engine? (feat. Daphne Costa Lopes of HubSpot)
30:51
30:51
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30:51On this episode, we discuss how B2B brands can turn customer success into a powerful engine for sustainable growth. While new customer acquisition acts as the primary growth driver for most B2B brands, the potential for customer success to contribute to growth should not be overlooked. Customer success teams play a critical role in reducing churn a…
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How can leaders win and optimize investment in CX? (feat. Jeannie Walters, Mark Raffan and Alain Méric)
36:08
36:08
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36:08On this episode, we explore strategies for building a compelling business case for customer experience (CX) investment — and how to optimize the budget you’ve secured. According to Forrester’s Budget Planning Guide 2025: Customer Experience, while 99% of CX decision-makers list CX improvements as a top priority of senior executives, only 40% antici…
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How can you maintain customer affinity while rebranding? (feat. Billie Loewen and David Soberman)
33:13
33:13
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33:13On this episode, we explore the connection between brand and customer experience — and how to maintain positive customer sentiment while undergoing a rebrand. An effective rebranding strategy can serve to reposition a company, product or service to better align with customer expectations. But it’s not a given; to retain existing customers and attra…
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What does customer loyalty look like in the age of AI? (feat. Shep Hyken and Colin Shaw)
33:16
33:16
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33:16Note: Since publishing this episode, we’ve rebranded to TELUS Digital. On this episode, we ask big questions about how customer loyalty is formed — and how AI can be leveraged to build stronger connections with customers. According to TechSee, a visual customer experience solutions provider and technology partner of TELUS Digital, more than one in …
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How can you act as a customer experience change agent in your organization? (feat. Blake Morgan and Lori Branton)
29:53
29:53
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29:53Note: Since publishing this episode, we’ve rebranded to TELUS Digital. On this episode, we explore customer-focused leadership — and the steps CX leaders can take to cultivate and champion a customer-centric culture in their organizations. Customer centricity goes beyond providing good customer service, relying on company leadership to consider eve…
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How can brands design and deliver seamless customer experiences? (feat. David Avrin and Jim Mitchell)
30:59
30:59
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30:59Note: Since publishing this episode, we’ve rebranded to TELUS Digital. On this episode, we discuss the importance of reducing customer effort — and the steps brands can take to design and deliver seamless customer experiences. Today, customers demand speed and efficiency. It is up to brands to rise to that challenge. Research from HubSpot indicates…
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How can brands deliver experiences that create loyal customer advocates? (feat. Jay Baer, Brittany Hodak and Rajiv Dhand)
43:04
43:04
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43:04Note: Since publishing this episode, we’ve rebranded to TELUS Digital. On this episode, we discuss a longstanding focus for customer experience (CX) leaders — loyalty — and the role of CX delivery in creating customer advocates and word of mouth. According to Nielsen, 88% of consumers trust recommendations from friends and family over all other for…
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What is the Frank And Oak secret for adapting to changing customer preferences?
21:19
21:19
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21:19Note: Since publishing this episode, we’ve rebranded to TELUS Digital. On this episode, we explore how eco-friendly apparel brand Frank And Oak evolved its business model to adapt to customer expectations — and how data, feedback and technology are used to optimize its CX strategy. Founded in 2012 as an online-only menswear retailer, Frank And Oak …
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What trends are shaping customer experiences in 2024?
27:51
27:51
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27:51Note: Since publishing this episode, we’ve rebranded to TELUS Digital. On this episode, we discuss customer experience trends – and how these trends are impacting CX leaders’ priorities in 2024. Drawing on decades of experience and conversations with CX executives at some of the world’s top brands, our expert guests speak to the challenges and oppo…
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How can employee-facing technology improve your customer experience?
24:32
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24:32Note: Since publishing this episode, we’ve rebranded to TELUS Digital. On this episode, we explore the relationship between employees and technology — and how brands can harness employee-facing technology to improve their customer experience. Tools like agent-assist bots and internal collaboration platforms can enable team members to work effective…
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Has the time come to prioritize voice-first experiences?
31:14
31:14
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31:14Note: Since publishing this episode, we’ve rebranded to TELUS Digital. On this episode, we explore whether voice-first experiences will be as ubiquitous as the internet and smartphones — and how brands can prepare for a voice-first future. Voice technology offers distinct advantages over other forms of inputs, allowing for lower effort customer int…
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Are these digital CX resolutions on your list for 2024?
20:49
20:49
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20:49Note: Since publishing this episode, we’ve rebranded to TELUS Digital. On this episode, we look back at our first season of Questions for now — and highlight six customer experience (CX) resolutions to consider as your brand rings in the new year. We’ve asked a number of big questions this past season, covering topics like automation, changing cust…
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What do people get wrong about automation?
26:10
26:10
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26:10Note: Since publishing this episode, we’ve rebranded to TELUS Digital. On this episode, we ask big questions to debunk prominent myths and misconceptions surrounding automation in customer experience (CX). Questions like: Are automation tools going to replace human agents? Why do up to half of all automation projects fail? Is automation too expensi…
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How can start-ups achieve the same world-class customer experience as a Fortune 500 company?
26:44
26:44
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26:44Note: Since publishing this episode, we’ve rebranded to TELUS Digital. On this episode, we discuss how start-ups can deliver exceptional customer experience (CX) with limited resources — and how businesses of all sizes can use these tactics to thrive in a competitive environment. To succeed in the marketplace, start-ups need to provide CX that's se…
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How can brands rethink data security to maintain customer trust?
31:16
31:16
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31:16Note: Since publishing this episode, we’ve rebranded to TELUS Digital. On this episode, we discuss the connection between cybersecurity and digital customer experience — and how rethinking data security can help maintain customer trust. Listen for the compelling insights of Dr. Dave Chatterjee, associate professor, management information systems at…
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How can brands leverage innovation to recruit top-tier talent?
25:38
25:38
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25:38Note: Since publishing this episode, we’ve rebranded to TELUS Digital. The job market is changing at a faster pace than ever, and to keep up, brands need to continually recalibrate their recruitment processes to ensure they’re attracting top candidates. A shift in strategy and the leveraging of technology and automation can help companies position …
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How do customer expectations change in difficult economic climates?
21:07
21:07
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21:07Note: Since publishing this episode, we’ve rebranded to TELUS Digital. On this episode, we discuss how customer expectations change in difficult economic climates — and the ways brands can adapt. Listen for insights from Charles Lindsey, associate professor of marketing at University at Buffalo School of Management, and Pete Tapley, former vice pre…
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Note: Since publishing this episode, we’ve rebranded to TELUS Digital. On this episode, we discuss algospeak — online language meant to evade algorithmic detection — and how you can keep up. Listen for the compelling perspectives of Dr. Jamie Cohen, assistant professor at Queens College, City University of New York, and Siobhan Hanna, former vice p…
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A trailer for now: Questions for now - Compelling perspectives on digital CX
0:58
0:58
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0:58Who, what, when, where, why and how. Introducing Questions for now, a podcast from TELUS Digital sharing compelling perspectives on the digital customer experience (CX). Join host Robert Zirk as he asks big thinkers today’s big questions. Featuring thought leaders from beloved brands and influential institutions, Questions for now is packed full of…
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Should I move from Nigeria to Canada? - Tobi Oluwole, Sales Lead @ Shopify | Helping unfulfilled and underpaid employees transition into better careers with 3Skills
31:20
31:20
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31:20Entrepreneur, Sales Leader & Coach with experience building high-capacity teams and profitable online businesses. https://www.linkedin.com/in/thetobioluwole/ CEO & Co-Founder The3Skills Ottawa, Canada Area https://www.the3skills.com/pivot Our mission is to create the world's most employable candidates by teaching people how to communicate their val…
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Can International Students become Entrepreneurs? - Naresh Ravula, Startup Founder | Certified NFT Expert | NFT Advisor | Web 3 Enthusiast | Public Speaker
48:24
48:24
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48:24Innovative and performance-driven entrepreneur with a deep passion for web 3 technology, business and food. Certified NFT Expert & Project management professional with experience in managing all aspects of the business development. Poses the ability to work and remain calm under pressure, excellent leaderships skills and great time management skill…
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How do I move from South America to Canada? - Maria Becerra, CBAP/DS4A Fellow, Founding President of IIBA Hamilton Chapter
43:03
43:03
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43:03My name is Maria, and as an Industrial Engineer, Certified Business Analysis Professional (CBAP®), and Data Science Fellow I take advantage of my analytical and people skills to help organizations make process and data-driven decisions. In addition to my corporate job, I volunteer at IIBA Hamilton, AI for Good, and Neutrify, fulfilling my passion f…
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To Windsor or not to Windsor - How Networking, Faith and Building Relationships in Canada helps open doors? - Prince John
33:42
33:42
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33:42This podcast is ranked globally in the Top 10% https://www.listennotes.com/podcasts/wisen-up-move-to-canada-canada-immigration-fw0MryBv8ta/ Hello! I’d like to invite you to our community, WisenUp! Canada. It takes less than a minute to join and together we’re sharing our stories, experiences, and ideas. You will find all the information you need to…
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To Study or not to Study in Canada - #JobTips for International students - Pat Chaisang (Product Manager @ TELUS, CEO-Empower International Students, BBA - Simon Fraser University)
37:58
37:58
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37:58This podcast is ranked globally in the Top 10% https://www.listennotes.com/podcasts/wisen-up-move-to-canada-canada-immigration-fw0MryBv8ta/ Hello! I’d like to invite you to our community, WisenUp! Canada. It takes less than a minute to join and together we’re sharing our stories, experiences, and ideas. You will find all the information you need to…
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To Canada or not to Canada - How tough times create strong people? - Simran Kaur (160k YouTube Channel host, CANGUIDE App Developer, Entrepreneur)
43:37
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43:37This podcast is ranked globally in the Top 10% https://www.listennotes.com/podcasts/wisen-up-move-to-canada-canada-immigration-fw0MryBv8ta/ Hello! I’d like to invite you to our community, WisenUp! Canada. It takes less than a minute to join and together we’re sharing our stories, experiences, and ideas. You will find all the information you need to…
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How to become a PROJECT MANAGER in Canada? - VAGISH SHARMA (PMP®,MBA)
42:10
42:10
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42:10This podcast is ranked globally in the Top 10% https://www.listennotes.com/podcasts/wisen-up-move-to-canada-canada-immigration-fw0MryBv8ta/ Hello! I’d like to invite you to our community, WisenUp! Canada. It takes less than a minute to join and together we’re sharing our stories, experiences, and ideas. You will find all the information you need to…
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How to create a SIDE INCOME in Canada? - NAV BINDRA (YouTuber, Entrepreneur, Data Insights)
21:12
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21:12This podcast is ranked globally in the Top 10% https://www.listennotes.com/podcasts/wisen-up-move-to-canada-canada-immigration-fw0MryBv8ta/ Hello! I’d like to invite you to our community, WisenUp! Canada. It takes less than a minute to join and together we’re sharing our stories, experiences, and ideas. You will find all the information you need to…
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How to START A BUSINESS, LAUNCH THE RBC AWARD and win the Queen's medal in Canada? - NICK NOORANI ('The Godfather' of Canadian Immigration)
38:26
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38:26This podcast is ranked globally in the Top 10% https://www.listennotes.com/podcasts/wisen-up-move-to-canada-canada-immigration-fw0MryBv8ta/ Hello! I’d like to invite you to our community, WisenUp! Canada. It takes less than a minute to join and together we’re sharing our stories, experiences, and ideas. You will find all the information you need to…
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What are the shortcuts to FASTER RECRUITMENT in Canada? - NISHANT KALIA (Recruiter)
28:47
28:47
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28:47This podcast is ranked globally in the Top 10% https://www.listennotes.com/podcasts/wisen-up-move-to-canada-canada-immigration-fw0MryBv8ta/ Hello! I’d like to invite you to our community, WisenUp! Canada. It takes less than a minute to join and together we’re sharing our stories, experiences, and ideas. You will find all the information you need to…
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How to switch from Business Analysis to Product Owner in Canada? - MOUMITA BISWAS (Product Owner, CSPO)
21:36
21:36
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21:36Are you a Business analyst trying to break into the Canadian Market? Would you like to pivot into being a product owner/product manager? What strategies/tools should you employ to set yourself apart from the competition? ♟Immigrant life is like a game of chess♟.🕹🎮 You have moves to find a house, moves to find a job, moves to feed and clothe your fa…
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What are the different COURSES/JOBS available in Canada? - MERWYN PAUL (International Student Recruitment Manager)
29:20
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29:20How many of you would like to study in Canada? What websites do you use to find out about the best college courses applicable to you? What courses are in demand in Canada? What sectors are hiring in Canada? Our next Podcast Guest goes behind the scenes and reveals the life of an International Recruitment Manager with over 10 years of experience pla…
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How to get 3 CERTIFICATIONS in 6 MONTHS before arriving in Canada? - NIKHIL PAL SINGH (PMP® CSM® CSSGB)
30:56
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30:56This podcast is ranked globally in the Top 10% https://www.listennotes.com/podcasts/wisen-up-move-to-canada-canada-immigration-fw0MryBv8ta/ Hello! I’d like to invite you to our community, WisenUp! Canada. It takes less than a minute to join and together we’re sharing our stories, experiences, and ideas. You will find all the information you need to…
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How does an HR manager land a job in Canada with NO CERTIFICATIONS? - SOUMYA SHAMA (HR Manager)
46:48
46:48
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46:48🧗♀️For those of you who are going through a tough time and felt like giving up, this is an inspiring podcast. Things I learned from this conversation are:👨💻 💥How an HR manager can land a role without Canadian education or certification during the pandemic in 2020? 💥Why even working at Dollarama can be a great networking opportunity? 💥How living d…
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What financial mistakes to avoid in Canada? - RON JOHNSON (Canadian Personal Finance Session)
36:52
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36:52Key Takeaways: Common financial mistakes Canadian Newcomers Make How quickly can you improve and boost your Credit Score? How many credit cards and credit accounts should you have? What are the common mistakes # international students make with their credit? Difference between Line of credit, Loans, Credit cards and RRSPs Today's guest is our very …
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Why should International Students move to Canada? - RUJU BHATT (Product Owner, CSPO®)
31:23
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31:23In this episode of Wisen Up podcast, we have turned the tables a bit as our host Ruju is being in turn interviewed and rightly so as Ruju embodies yet another story of a successful immigrant who was once just as unsure and insecure as any newcomer is. In today's podcast, our guest gets candid about her journey from the time she took the decision to…
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When should I move to Canada? - JACQUELINE HU (Talent Management)
38:38
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38:38💆♀️🏖Jackie took her first break in her corporate career after landing in Canada. (#wisenup). She moved with her husband and little daughter and enjoyed dropping and picking her up from school. #canadajobs 💥How did she manage to land her HR manager position without any Canadian experience, certifications or Education? 💥What government employment ag…
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How do I get a job before I move to Canada? - TRINADH MOGANTI (Full Stack Developer/Arrive Ambassador)
39:55
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39:55We all love a good story. We love learning from other's mistakes. We innately know we don't have to reinvent the wheel. Our guest today has mastered this art of learning from others. He contacted his peers and seniors who made the trip to Canada before him. He joined online groups and forums to listen to what others had to say. He decided he would …
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What are the challenges in moving to Canada? - SAM THOMAS (Real Estate Investor, Banker)
25:00
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25:00Sam is a banker with RBC now and he started his Canadian journey working at Whole foods. :) For a lot of immigrants and especially the ones who have already had well-established careers in their countries, moving to a new country means reworking for previously obtained achievements. For someone like Sam, who has had multiple job profiles, restricti…
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