Welcome to the ActiveProspect Podcast, where we explore the latest trends and challenges in lead generation, compliance, and performance marketing. Each episode features industry experts sharing actionable insights to help you navigate the evolving landscape of consumer consent, data enrichment, and regulatory compliance. Join us as we provide the knowledge and tools you need to thrive in today's dynamic regulatory environment. Stay informed, stay compliant, and stay ahead with the ActivePr ...
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Formed by attorneys on the front lines of the challenges created by the Telephone Consumer Protection Act, the TCPA Defense Force helps companies balance compliance with the critical objective of communicating with their customers.
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Each week on Real Estate Backstage we take a behind-the-scenes look at the real estate industry with a conversation designed to help real estate professionals thrive.
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Dismantling the Status Quo, One Episode at a Time. The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter. Hosted by mortgage industry veterans Jason Frazier & Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk, fresh ideas, and actionable takeaways to elevate your career and the industry. The MLO Project i ...
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Ep. 26 | Coldwell Banker's $20 Million TCPA Settlement
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21:02Today on Real Estate Backstage, new home sales are up, while existing home sales are down … Trump walks back his comments about firing Fed Chair Jerome Powell … Proposed legislation seeks to eliminate the Florida Real Estate Commission … and Coldwell Banker agrees to pay $20 million to settle a TCPA lawsuit. ---------------------------------- 😄 Let…
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The Content Machine: If You Are Ignoring AI You Are Choosing to Lose | Ep. 14
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31:12Send us a text AI Isn’t the Future..It’s Already Here! In this episode of The MLO Project, Frazier and Michael dive into how AI is completely changing the game for content creation in the mortgage world—and why you can’t afford to ignore it. They break down real strategies for using tools like ChatGPT and Claude, from crafting better prompts to bui…
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Today on Real Estate Backstage, the battle between Compass and the Northwest MLS hits a fever pitch … Zillow and Redin both announce bans on listings that don’t follow NAR rules from their sites … consumers begin to react to the new tariff policy … and financial markets have a relatively calm week, recovering from the volatility we saw earlier in t…
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Winning Business Happens Before The Funnel (And Application) | Ep. 13
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30:29Send us a text In this episode of The MLO Project, Jason Frazier and Michael McAllister break down a major shift in the mortgage game—winning business happens long before the application. They dive into the concept of the pre-funnel ecosystem and why loan officers must start showing up before buyers are ready. From breaking down consumer barriers t…
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Ep. 24 | Why Did Trump Pause the "Liberation Day" Tariffs?
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22:46Today on Real Estate Backstage, Donald Trump presses pause on the tariffs for 90 days with everyone except China … We have positive inflation and jobs reports for March … Fannie Mae has fired over 100 employees for alleged fraud … and Compass pushes forward with its private listing network in direct defiance of MLS rules. --------------------------…
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Home Services Perspective | State of the industry: LIVE from LeadsCon
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58:56The home services industry is evolving rapidly, and businesses that want to stay ahead must embrace data-driven marketing strategies and cutting-edge technology. But how can companies optimize their lead generation efforts, enhance customer targeting, and future-proof their marketing approach? Market insights – Discover the biggest trends shaping h…
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From Coach to Closer: How Bryce Gonser Built a $130M Mortgage Business | Ep. 12
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45:09Send us a text In this episode of The MLO Project, host Michael sits down with Bryce Gonser, a mortgage powerhouse out of Eagle, Idaho, who closed over 300 loans and $130 million in volume last year. But Bryce didn’t start in lending—he started as a performance coach, and he’s brought that same mindset into building a scalable, relationship-driven …
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Ep. 23 | Will Trump's Tariffs Crash The Market?
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51:07Today on Real Estate Backstage, NAR announces changes to its Clear Cooperation Policy … Rocket announces its acquisition of Mr. Cooper … The Federal Reserve holds rates steady … HUD announces it will begin requiring proof of permanent resident status for FHA loans … and Donald Trump’s sweeping new tariff policy goes into place, sending markets tumb…
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Send us a text In this episode of The MLO Project, Frazier and Michael dig into one of the biggest shifts in the mortgage industry right now: AI integration. From AI agents to automated consumer engagement, they break down how this tech is already changing the way leads are generated and converted. But here’s the catch—automation can’t replace conn…
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Pointing Fingers: Your Leads Aren’t the Problem | Ep. 10
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38:16Send us a text In this episode of The MLO Project, Frazier and Michael break down what most loan officers get wrong when working internet leads—and how to fix it. They dive into the real challenges of online lead generation, from setting the right expectations to understanding the mindset of the consumer on the other side of the click. Spoiler: it’…
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Rocket + Redfin: The Disruption You Can’t Ignore | Ep. 9
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28:55Send us a text Are you playing the game, or are you letting the game play you? Rocket’s acquisition of Redfin isn’t just big news—it’s a heaping dose of reality. In this episode, Frazier and Michael break down what this means for the mortgage and real estate industry and why the key to surviving this shift is getting to consumers first. The competi…
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Insurance Perspective | The power of data: How data enhances lead generation and buyer performance
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48:24Data is the driving force behind smarter lead generation, better buyer performance, and higher conversion rates. But how can businesses fully harness the power of data enrichment and scoring to enhance decision-making, filtering, and buying strategies? What is data enrichment? – Understand how data append and enrichment fit into the lead generation…
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Today on Real Estate Backstage, Rocket plans to acquire Redfin … Compass may be in talks to acquire HomeServices of America … Inflation cooled in February, but some signs of economic weakness are beginning to crop up … a proposed bill seeks to severely disincentivize hedge funds from buying and holding single family homes … and AREA proposes an alt…
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Financial Services Perspective | The AI advantage: Innovative strategies for contact center optimization
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53:46The financial services industry faces increasing pressure to balance performance marketing with strict compliance regulations. How can you help keep your contact center ahead of the curve—driving conversions while mitigating risk? Learn how to implement AI-driven solutions to prioritize high-quality leads, bolster TCPA compliance, and optimize rout…
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FCC SERIES: EPISODE 24 - From pause to ruling: Adapting to the FCC and Eleventh Circuit's TCPA decisions
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1:00:45Experts will break down the implications of this decision and guide you through what’s next in the ever-evolving regulatory landscape. Understand the FCC’s decision and IMC's ruling – Gain clarity and legal context behind the end of the 1-to-1 Consent Rule. Explore industry impacts – Explore how this decision affects lead generation, compliance str…
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FCC SERIES: EPISODE 23 - TCPA update readiness: A step-by-step checklist for publishers
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53:44As the FCC’s new TCPA regulations take effect in 2025, lead publishers face unprecedented challenges—and opportunities. Join ActiveProspect’s latest FCC webinar episode to discover how TrustedForm factors into the new updates to the TCPA. This webinar is tailored for lead publishers looking to stay ahead of the compliance curve, maintain buyer trus…
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FCC SERIES: EPISODE 22 - TCPA update readiness: A step-by-step checklist for advertisers
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57:56The FCC’s updated TCPA regulations are transforming the landscape for advertisers who contact leads/consumers in 2025. As compliance standards grow more stringent, the risks—and rewards—of adhering to these new rules have never been higher. Join us for the latest installment of ActiveProspect’s FCC webinar series and discover how TrustedForm Verify…
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FCC SERIES: EPISODE 21 - The 2024 FCC compliance recap: Preparing for the year ahead
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59:55As 2024 draws to a close, businesses are facing a pivotal moment in navigating the ever-evolving compliance landscape. With regulatory scrutiny at an all-time high and new challenges on the horizon, staying ahead has never been more critical. In this exclusive final episode of our renowned FCC Series, we’re bringing together three of the most promi…
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Coloring Outside The Lines Is Your Edge | Ep. 8
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24:29Send us a text Too many people try to fit in when standing out is what makes you unstoppable. In this episode of The MLO Project, Frazier and Michael McAllister dive into the power of embracing your differences, inspired by Jonathan Haddad’s session at a recent Scottsdale event. Your quirks, your neurodivergence, your unique way of thinking—they’re…
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FCC SERIES: EPISODE 20 - LeadConduit 101: The plug-and-play strategy for 1:1 compliance
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59:13As regulatory landscapes shift, staying compliant and protecting your business has never been more critical. In this exclusive 20th episode of our popular FCC Series, our team of experts will walk you through everything you need to know to simplify compliance while maximizing lead quality and conversion. Whether you're new to LeadConduit or looking…
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Ep. 21 | Is Keller Williams Going Public?
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23:27Today on Real Estate Backstage, Keller Williams takes on outside investment capital for the first time … The United States Treasury announces that it will not enforce the BOI reporting requirement of the Corporate Transparency Act … The Ninth Circuit Court of Appeals sides with Zillow over REX and the DOJ … Some of Trump’s tariffs go into effect, w…
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FCC SERIES: EPISODE 19 - TCPA success formula: Turning regulatory challenges into opportunities
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59:18Join us for an illuminating session with industry experts Mike Peronto, Jennine Rexon, and Joey Liner as they dissect the latest FCC regulations and their impact on performance marketing. This webinar will provide you with expert insights into industry reactions, current adaptations, and innovative compliance strategies that can turn regulatory hur…
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FCC SERIES: EPISODE 18 - Shaping CRM success: The key to compliance and growth
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58:32Join us for the next episode of our popular FCC Series and discover how to optimize your CRM for compliance, manage leads effectively, and leverage middleware platforms to enhance your business model. Explore how CRM platforms can be customized to manage permissions and maintain compliance for distributed retail branches, furthering legal safety an…
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FCC SERIES: EPISODE 17 - Lead-Gen 2.0: A detailed compliance checklist for 1:1 consent management
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59:19ActiveProspect and Boberdoo are teaming up for an exclusive webinar to take an in-depth look at how you can optimize your lead gen strategy while bolstering compliance with the FCC's updated TCPA regulations. This webinar is designed to provide actionable insights to help you immediately improve your lead acquisition process and protect your busine…
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FCC SERIES: EPISODE 16 - Taking Action: How TrustedForm Verify solves 1:1 consent
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59:25With new FCC rules mandating one-to-one consent, compliance in lead generation has never been more important. That's why we are excited to officially introduce our new compliance solution, TrustedForm Verify 1:1 Consent Check to help you navigate the increased regulations. Join us for an exclusive product-focused webinar, "Taking Action: How Truste…
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FCC SERIES: EPISODE 15 - Partnering for success: Navigating risk and reward in lead gen
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1:00:10As the landscape of lead generation becomes more complex, the stakes grow higher. With potential TCPA fines looming over every decision, how comfortable are you with your current risk profile? In our latest FCC-centric webinar, industry leaders Dan Lilly and Benjamin Farrar will guide you through the complexities of managing risk without sacrificin…
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FCC SERIES: EPISODE 14 - Harmonized Compliance: Consent Strategies for CMS Medicare and TCPA
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59:14The convergence of the Telephone Consumer Protection Act (TCPA) and the Centers for Medicare & Medicaid Services (CMS) regulations presents a complex landscape for businesses to navigate. As regulatory requirements evolve, understanding the nuances and preparing for compliance is more critical than ever. Failure to comply can result in significant …
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Creative. Strategic. Direct. Jen Conley’s Mortgage Growth Formula | Ep. 7
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45:27Send us a text Want to build a mortgage business that thrives—no matter the market? Jen Conley is proof that it’s possible. In this episode, Frazier sits down with Jen, a powerhouse mortgage pro from Southern Ohio, to unpack her game-changing approach to direct-to-consumer marketing and how she uses radio storytelling to connect with clients. Jen g…
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FCC SERIES: EPISODE 13 - The compliance blueprint: Preparing for TCPA and CMS updates in the digital age
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57:44Join us as we delve into the critical dates and updates for the Telephone Consumer Protection Act (TCPA) and Centers for Medicare & Medicaid Services (CMS) regulations that impact business operations. Discover how Guided Solutions can streamline your compliance processes, working seamlessly with agents and agencies to ensure adherence to both CMS a…
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FCC SERIES EPISODE 12 - Prioritize notice & consent with innovative chat & text solutions
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59:00In the fast-evolving digital landscape, navigating the complexities of lead-gen compliance is more crucial than ever. With new customer acquisition channels emerging seemingly every month, keeping up with evolving regulatory standards can feel like a maze. Our webinar is designed to help you navigate this maze with a clear understanding of emerging…
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Ep. 20 | Credit Card Debt Hits a Record $1.2 Trillion
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20:16Today on Real Estate Backstage, the Corporate Transparency Act is back in effect … The CFPB drops its lawsuit against Rocket Homes … Inventory levels continue to normalize as sales drop … NAR makes its first settlement payment … and consumer credit card debt hits a new record high. ---------------------------------- 😄 Let's connect on social media!…
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TCPA & A2P Uncensored: The Texting Rules That You F'n Hate! | Ep. 6
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29:28Send us a text Texting your leads and clients? You better know the rules. In this episode of The MLO Project, Frazier and Michael break down the complex world of TCPA and A2P messaging compliance. They cover why express written consent is a must, the risks of non-compliance, and how loan officers can text responsibly without getting hit with fines.…
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Ep. 19 | Is the Washington, DC Housing Market Crashing?
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23:05Today on Real Estate Backstage, social media is flooded with reports of a housing market crash in Washington, DC, but the data paints a different picture … The DOJ gets involved in REX’s lawsuit against Zillow … Phoenix REALTORS® and the National Association of REALTORS® have come to an agreement that brings the local Association back into complian…
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Sphereless: UWM’s Boldest Move Yet? | Ep. 5
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34:16Send us a text UWM just shook up the wholesale platform game, and we are going to talk about it. In this episode of The MLO Project, Frazier, and Michael dive into UWM’s big partnership with Sphere LOS and what it really means for mortgage brokers. They break down how Sphere stacks up against Arrive, LendingPad, and other LOS platforms, what this m…
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Ep. 18 | HUD Slashing Half of its Workforce
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25:36Today on Real Estate Backstage, a strong jobs report and higher-than-expected inflation make it less likely that we’ll see another Fed rate cut any time soon … the Department of Housing and Urban Development plans to slash about half of its workforce … A debate over “Days on Market” heats up across the industry … and a broker in New York files a la…
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Send us a text The #1 question in the mortgage world: What’s the best CRM? The real answer? Most loan officers are using them WRONG. In this episode of The MLO Project, Frazier and Michael break down why CRMs always seem to disappoint—and it’s not the software’s fault. Too many LOs expect a CRM to fix their business when it should be the other way …
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Today on Real Estate Backstage, legislation is introduced to defund the CFPB … the Senate confirms Scott Turner to lead the Department of Housing and Urban Development … the United States reaches a deal with Canada and Mexico to delay the implementation of tariffs … and inventory levels continue to normalize across the country. --------------------…
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Send us a text RESPA compliance, huh! What is it good for? Absolutely.... In this episode of The MLO Project, Frazier, and Michael break down a hot LinkedIn article from Greg Sher on RESPA reform and why pushing for change might be riskier than you think. Frazier’s been in the trenches as a former mortgage company co-owner and compliance consultant…
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Send us a text Grant Cardone. The 10X Rule. Love him or hate him, there’s no denying the dude sparks reactions. In this episode of The MLO Project, Frazier and Michael McAllister dive into the firestorm that erupted after their email about the book. Some people loved it. Others? Not so much. Success isn’t about who says it but what you take from it…
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1 Billion Loan Officers Just Left The Industry | Ep. 1
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29:31Send us a text In the first episode of the MLO Project podcast by Empower LO, hosts Frazier and Michael McAllister introduce the show's mission and dive into a candid discussion about the mortgage industry. Most loan officers are chasing the wrong numbers. The industry is flooded with misleading stats, but what are the REAL indicators of success? C…
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Ep. 16 | Federal Spending Freeze Memo Causes Confusion
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31:38Today on Real Estate Backstage, the TCPA rule changes are put on hold … the White House Office of Management and Budget releases a memo announcing a temporary pause on some Federal spending, causing mass confusion and consternation … the Federal Reserve decides to hold rates steady at their most recent meeting … Keller Williams files a lawsuit agai…
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Ep. 15 | Donald Trump Demands Lower Interest Rates
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14:32Today on Real Estate Backstage, we discuss Donald Trump's nominees for the Department of Housing and Urban Development (HUD) and the Federal Housing Finance Agency (FHFA) ... a record-breaking number of executive orders were signed on inauguration day ... Trump demands lower interest rates in an address to the World Economic Forum ... and the New M…
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Ep. 14 | California's Insurance Crisis Explained
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33:32Today on Real Estate Backstage, California's insurance market is in a state of crisis ... Mortgage rates fall on the heels of December's inflation report ... the Supreme Court declines to hear NAR's appeal in its years-long dispute with the DOJ ... Vanderbilt Mortgage is the latest recipient of CFPB enforcement action ... and a looming TikTok ban c…
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Ep. 13 | Will A Strong Labor Market Keep Mortgage Rates Elevated?
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23:46Today on Real Estate Backstage, home price growth continues to slow … the labor market is trending in a positive direction … NAR membership levels fall below 1.5 million nationwide … the Supreme Court meets to decide whether to hear arguments from NAR and the DOJ .. RealPage is back in the DOJ’s crosshairs … and a bill was introduced in Congress th…
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Today on Real Estate Backstage, we take an in-depth look at HousingWire's 2025 forecast for the U.S. housing market. ---------------------------------- 😄 Let's connect on social media! Facebook: https://www.facebook.com/real.estate.backstage Instagram: https://www.instagram.com/real.estate.backstage TikTok: https://www.tiktok.com/@realestatebacksta…
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Today on Real Estate Backstage, the fight between NAR and the Phoenix Association of REALTORS® heats up, with NAR threatening to revoke Phoenix’s charter … The injunction against the Corporate Transparency Act was removed, but then put back in place … the CFPB has filed a lawsuit against Rocket Homes for alleged RESPA violations … And finally, we t…
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Ep. 10 | How Will The TCPA Rule Changes Affect The Real Estate Industry?
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25:23Today on Real Estate Backstage, the Federal Reserve cut its benchmark rate again in December, but signaled fewer cuts are likely next year … Existing home sales rose again in November … Consumer homebuying sentiment hits its highest level in nearly 3 years … NAR hits Phoenix REALTORS® with a cease-and-desist over MLS Choice … and finally, we take a…
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Ep. 9 | Is The Inflation Rate Going Back Up?
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32:30Today on Real Estate Backstage, the December CPI report shows inflation is going in the wrong direction, but the markets don’t seem to be too concerned … We take a look at Trump’s nominees for HUD, the FTC, and the DOJ’s Antitrust Division … EasyKnock announces that it will be closing its doors … And finally, we take a look at Zillow’s 2025 Consume…
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Ep. 8 | Rocket Mortgage Files Lawsuit Against HUD
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18:50Today on Real Estate Backstage, purchase mortgage applications rise for the fourth week in a row ... the November jobs report comes in strong ... a District Court in Texas issues an injunction against the Corporate Transparency Act ... appeals to the NAR settlement are rolling in ... and Rocket Mortgage sues the Department of Housing and Urban Deve…
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Ep. 7 | NAR Settlement APPROVED! What's Next For The Real Estate Industry?
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26:08The NAR Settlement was approved! Today on Real Estate Backstage we talk about the judge’s ruling, and perhaps more importantly, what comes next for the real estate industry … We’ll also cover pending home sales, which are up … New construction home sales, which are down … and finally, one thing that not a lot of people are talking about but that co…
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