If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter. Each week, I talk to successful Partners of Salesforce, Zoho, NetSuite, Monday.com, and HubSpot partners who’ve cracked the code to bigger deals, better systems, and more freedom. No fluff. Just sharp lessons from the field. Subscribe and join 600+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale ...
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Welcome to the Success Made Simple Podcast with Dr Dave Martin. This podcast is designed to help make success simple for your life. Dave is a world renowned speaker, motivator, author, and the founder of Dave Martin International. For additional information, visit davemartin.org
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George Dfouni is a hotelier, artist, author, director, and asset manager. The businessman George Dfouni has experience in a variety of industries. He is an extremely kind & motivated person. George is a Chief Operating Officer at Independent Hospitality. As Chief Operating Officer, George Dfouni oversaw all aspects of Amsterdam Hospitality Group which consisted of eleven existing boutique hotels, two residential properties in New York City, one residential property in Miami, and one commerci ...
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Sugaresque also known as Brooke graduated from Raffles Institution, following which she founded Classicle Club a H1 General Paper specialist so that students never have to settle. Sugaresque see Classicle less as a tuition center or a social tech platform than as a brand. When asked about her hopes and dreams, Sugaresque said: "I wish women would talk about their grandiose hopes, wishes and visions for the future more.
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Episode 17: George Dfouni - Why Effective Communication is Key to Successful Hospitality Management
4:59
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4:59George Dfouni’s approach to hospitality management centers around the idea that communication is the backbone of every successful hotel or resort. From interacting with guests to coordinating behind-the-scenes operations, strong communication ensures consistency, quality, and satisfaction. By investing in communication skills and fostering a cultur…
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606 - Beyond the Owner Bottleneck: Systematizing Your SaaS Consulting Firm with AI with Andy Forbes
35:39
35:39
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35:39Why you should listen Learn why most AI tools still underdeliver for Salesforce consultants—and how to close the gap with your own processes. Discover how to practically use ChatGPT Pro for Salesforce delivery (not just theory). Understand why AI Process Engineering is emerging as a critical trend—and what it means for the future of consulting. If …
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605 - You Can't Own a Niche You Don't Understand
7:10
7:10
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7:10Quick rejections. Ghosted follow-ups. Deals that vanish after a seemingly great call. Sound familiar? In this solo episode, I dig into the real reason your sales aren't landing—you're not speaking your clients' language. It’s not your solution that’s off—it’s your understanding of how your niche buyers actually make decisions. I share lessons from …
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Episode 16: George Dfouni - 5 Hospitality Hacks to Make Your Guests Feel Right at Home
4:39
4:39
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4:39At the core of George Dfouni’s philosophy is the belief that hospitality is more than service; it's a feeling. When guests feel seen, valued, and cared for, they remember the experience and often share it with others. In today’s competitive hospitality industry, delivering this emotional connection is what sets great properties apart from the rest.…
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604 - Why Your Client’s Outbound Isn’t Working—and the Data-Driven Fix That Is with Jordan Crawford
40:51
40:51
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40:51Why you should listen Learn why tech isn’t the real reason outbound fails—and how messaging rooted in insight changes everything. Discover how to craft Permissionless Value Propositions (PVPs) that prospects want to read before they know your name. Understand how to guide clients beyond tools like Clay and Apollo and into high-impact GTM strategies…
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Episode 41: The Power of Intentional Networking: 5 Strategies to Build Relationships That Open Doors | Dr. Dave Martin
20:13
20:13
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20:13Success in life and business isn’t just about what you know—it’s about who you intentionally connect with. In this episode, discover how intentional networking can become your most valuable asset. Learn the five foundational strategies that separate high-level leaders from casual connectors: ✅ Be a giver, not a taker ✅ Master the art of consistent …
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Episode 15: How George Dfouni Solves Common Hospitality Problems
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5:16George Dfouni’s solutions are not just reactive, they're visionary. He doesn't just fix what’s broken; he anticipates future trends and reshapes hospitality norms. By focusing on people, embracing technology, and setting high standards, he continues to inspire a new generation of hospitality leaders. His ability to solve common problems with clarit…
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603 - Unlock 95% Open Rates with SMS with Lee Weinberger
25:38
25:38
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25:38Why you should listen Discover why SMS and MMS messaging drastically outperform email—and how you can use that insight to drive real engagement and results for your clients. Learn how to easily integrate messaging into top CRMs like Salesforce, HubSpot, and Zoho—no dev team required. Ideal for SaaS Consulting Partners looking to expand their servic…
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602 - Stop Forcing Marketing You Hate—Play to Your Strengths Instead
4:19
4:19
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4:19Are you wasting precious time forcing yourself to do marketing activities you secretly hate? In this solo episode, I share how focusing on marketing tasks that don't align with your natural strengths is likely costing you clients, consistency, and sanity. I also reveal my own marketing mistake when I convinced myself that video was the answer, desp…
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Episode 40: Pruning For Progress | Dr. Dave Martin
24:07
24:07
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24:07"Some things must end for better things to begin." In this episode, Dr. Dave dives deep into a powerful principle that separates thriving individuals from the stuck and struggling: pruning. Just like a gardener cuts back even healthy branches to yield better fruit, leaders, entrepreneurs, and dreamers must learn to cut back the things that no longe…
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Episode 14: George Dfouni’s Strategy for Maintaining Excellence in Hospitality
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5:18George Dfouni’s approach to hospitality is a masterclass in balancing tradition with innovation. By prioritizing people both guests and staff, embracing technology, and staying agile in a dynamic market, he has created a model for sustainable excellence. His strategies not only enhance guest satisfaction but also elevate the entire hospitality expe…
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Episode 13: George Dfouni - A Hospitality Pioneer Shaping the Future of Independent Hotels
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5:02George Dfouni’s contributions to the hospitality industry, particularly in the independent hotel sector, are nothing short of transformative. His leadership, innovative strategies, and passion for personalized experiences have redefined boutique hospitality, making independent hotels a preferred choice for modern travelers. As he continues to push …
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601 - Why Most Salesforce Partners Miscalculate Customer Acquisition Costs with Paul Wnek
23:07
23:07
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23:07Why you should listen Discover how ExpandAP fills a critical gap in Salesforce by providing spend intelligence that ties your marketing investments directly to sales opportunities, campaigns, and customer lifetime value. Learn about a native Salesforce solution that can finally help marketing and sales leaders prove ROI on campaigns and customer ac…
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600 - From Bootstrap to 7 figures: Building a NetSuite Powerhouse Through Marketing with Nathan Garing
25:41
25:41
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25:41Why you should listen Nathan Garing shares how he bootstrapped and scaled his NetSuite consulting business to include dedicated sales and marketing teams, revealing practical growth strategies beyond the "solopreneur with referrals" stage. Discover how to build a dual revenue model by transforming client-funded custom solutions into productized app…
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Episode 39: Adaptability – The Key to Unlocking Greatness | Dr. Dave Martin
26:27
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26:27Change is inevitable—but how we respond to it determines our success. In this powerful episode, we dive into one of the most essential traits of high achievers: adaptability. Drawing from 12 Traits of the Greats, we’ll explore how embracing change, staying teachable, and trusting God’s plan can elevate your leadership and unlock new opportunities. …
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599 - What I Actually Do And Why It Matters to You
11:55
11:55
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11:55Ever wondered what I actually do at Paul Higgins Mentoring beyond all the content you see? In this solo episode, I pull back the curtain to reveal exactly how I help SaaS consulting partners achieve breakthrough growth. You'll learn the critical difference between coaching and mentoring, and why my practical, experience-based approach delivers fast…
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598 - Breaking Into Trade Associations: A Tech Consultant's Guide with Chris Vaughan
25:00
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25:00Why you should listen Chris Vaughan reveals the untapped potential of industry associations as a lead generation channel for tech consultants, including a game-changing resource that helps you instantly find the right associations for your niche. Learn who to approach within associations, what marketing assets to leverage, and how to position yours…
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Episode 12: George Dfouni’s Expert Insights into Excellence in Hospitality Management
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5:31George Dfouni’s insights serve as a guide for industry professionals looking to elevate their establishments and create extraordinary guest experiences. By focusing on these key elements, hospitality leaders can ensure long-term success and maintain a competitive edge in a constantly evolving industry.…
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597 - Growth Lessons: Balancing Partners, Inbound and Outbound with Scott Hollrah
23:50
23:50
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23:50Why you should listen Scott Hollrah shares his 10-year journey scaling Venn Technology from referrals to a 35-person company, revealing a winning mix of partner relationships, inbound marketing, and their new outbound strategy. Discover the game-changing marketing hire that transformed their business and how giving up control allowed Scott to overc…
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Episode 38: Creating Your Own Economy Pt. 2 - The Storehouse Principle | Dr. Dave Martin
32:36
32:36
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32:36In this episode, you will discover how to align your finances with God’s divine principles. In this video, we dive into biblical money principles that lead to financial breakthrough, supernatural provision, and kingdom prosperity. You will learn how to apply God’s economy in your life, from tithing and saving to wealth management and financial stew…
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596 - The Productivity System That's Adding Hours to Tech Consultants' Days
9:24
9:24
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9:24If you're drowning in emails, your task list is overflowing, and you can't find enough hours to focus on growing your business, this episode is for you. I'm sharing a game-changing productivity framework I've refined over 28 years, including my time at Coca-Cola and Franklin Covey, and now mentoring tech consultants and SaaS partners. I've seen a c…
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Episode 11: George Dfouni’s Guide to Building a Successful Career in Hospitality Management
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4:15George Dfouni’s guide explores the essential steps to building a thriving career in hospitality management. From education and experience to networking and innovation, this insightful piece highlights key strategies for success. Aspiring professionals will gain valuable knowledge on industry trends, leadership skills, and career advancement opportu…
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595 - From Salesforce Insider to AppExchange Expert with Peter Ganza
31:16
31:16
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31:16Why you should listen Peter shares his insider expertise as a former Salesforce employee on how to optimize your AppExchange listing to generate more quality leads and close more deals. Discover why most Salesforce partners struggle with the same fundamental go-to-market problems and learn the unconventional strategies that can help you stand out f…
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Episode 10: George Dfouni Shares Essential Facts About Hospitality Management
7:36
7:36
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7:36Hospitality management is a dynamic and multifaceted industry that requires a combination of leadership, customer focus, operational efficiency, and adaptability. George Dfouni Hotelier’s insights highlight the importance of delivering exceptional guest experiences while maintaining strong business fundamentals. As the industry continues to evolve,…
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594 - Picking the Right Platform: Building and Selling an 8-Figure Amazon Agency with John Ghiorso
34:31
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34:31Why you should listen John Ghiorso shares his journey from freelance to building an eight-figure agency, offering invaluable lessons for anyone looking to scale their service-based business. Learn effective methods for bootstrapping growth and discover high ROI activities that can transform your agency's performance. Gain practical advice on levera…
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In this episode, you will discover powerful biblical principles for achieving financial freedom and purpose in God's economy. When you transform your mindset from scarcity to abundance you will unlock supernatural provision in your life. Today we will explore the five key purposes of biblical prosperity: - Provision - Generosity - Kingdom Expansion…
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593 - The Tech Consultant's Guide to AI What's Actually Working in 2025
9:21
9:21
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9:21Are you feeling overwhelmed by the endless tasks of content creation, sales call reviews, and proposal writing? You're not alone; many tech consultants and SaaS partners face this challenge. In this episode, I’ll share how I cut my content creation time from 90 minutes to just 30 minutes a week using AI tools. You can expect practical insights on l…
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Episode 5: George Dfouni’s Expert Advice on Elevating Hospitality Management Standards
5:11
5:11
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5:11George Dfouni’s expert insights into hospitality management provide a roadmap for businesses looking to elevate their standards. From strong leadership and guest-centric service to operational efficiency, innovation, and a thriving company culture, his approach ensures sustainable success in an ever-competitive industry.…
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592 - AI in Tech Consulting: Future Opportunities and Threats with Keith Gutierrez
34:58
34:58
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34:58Why you should listen Explore the opportunities and threats that AI presents to businesses, particularly in the agency and consulting sectors. Learn why transitioning to value-based pricing is crucial for maintaining profitability in an AI-driven landscape. Discover how AI agents can be licensed and utilized by clients, enhancing operational effici…
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591 - Increase Sales Follow-Up With Your Sales AI Assistant with Isabella Bedoya
32:19
32:19
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32:19Why you should listen Discover how AI can automate your sales follow-up, providing a reliable alternative to human salespeople without the downsides of illness or fatigue. Learn three key areas where sales AI can be implemented, along with simple exercises to assess its effectiveness for your business. Understand how implementing a sales AI can sig…
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Episode 36: Leadership Confidence | Dr. Dave Martin
32:32
32:32
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32:32Discover the essential framework for building unshakeable leadership confidence that transforms organizations and inspires teams. The LEAD framework reveals four powerful principles that successful leaders use to develop authentic confidence: - Continuous Learning - Excellence in Execution - Strategic Relationships - Spiritual Foundation. Perfect f…
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590 - Visual Maps and Sandboxes: Making Tech Solutions Tangible for Clients
6:08
6:08
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6:08Have you ever left a sales meeting feeling uncertain whether your potential client will buy? If you've experienced clients nodding along but still feeling overwhelmed, you're not alone. In this solo episode, I share two powerful actions you can take to simplify the buying process for your clients. First, we'll explore the importance of using a visu…
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Why you should listen Learn from the expert: John Munsell, CEO of Bizzuka, shares his extensive knowledge on implementing AI strategies that save businesses time and money. Discover innovative ways to use AI in business proposals and how to foster an AI-first culture within your organization. Learn valuable tips on avoiding mistakes when integratin…
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588 - From Website Shame to Website Fame with Greg Merrilees
33:00
33:00
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33:00Why you should listen Learn why your website should be the central hub of your marketing efforts and how it can convert visitors into leads and sales. Discover five essential design principles that can transform your website into a powerful marketing tool. Gain access to a valuable quiz to review and improve your website, helping you identify gaps …
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In this episode, I'm going to help you discover the transformative power of personal responsibility and how it leads to success. Learn the three fundamental rules that successful people live by: refusing to blame others, acknowledging personal responsibility for current circumstances, and making active decisions to change. This powerful message exp…
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587 - The Painful Truth About Ignoring Business Warning Signs
5:12
5:12
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5:12Are you sacrificing family time for work, convincing yourself it's just temporary? In this solo episode, I share a personal story that underscores a critical issue many tech consultants face: ignoring warning signs in their business. Let’s explore how to recognize these signs and take action before they lead to bigger problems. Resources and Links …
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586 - Do Google Ads Work for Tech Consultants with John Horn
27:55
27:55
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27:55Why you should listen Learn how Google Ads work specifically for tech and consulting businesses, including different types of campaigns and their effectiveness. Discover why Google remains a dominant player in digital advertising and how to leverage its strengths even in a competitive landscape. Gain insights into the power of retargeting ads and h…
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585 - The LinkedIn Assistant That Helps Users Save Time and Make Money with Joe Apfelbaum
37:19
37:19
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37:19Why you should listen Learn about evyAi, an AI-driven tool designed to streamline your LinkedIn engagement and help you connect with potential clients effortlessly. Joe shares valuable insights on overcoming fears that prevent you from being more active on LinkedIn, helping you to grow both personally and professionally. Gain practical tips on how …
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Episode 34: 5 Ways To Enjoy The Ultimate Life
44:26
44:26
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44:26In this episode, I share the secrets to finding true joy and living your best life through five transformative principles. You'll discover how to experience deeper fulfillment by: • Being present in each moment • Developing your unique gifts • Connecting with powerful mentors. I’ll explain why generosity leads to greater happiness and how proper re…
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Are you feeling overwhelmed by the endless sea of advice on growing your tech consultancy? You’re not alone. Many tech consultants find themselves lost in a mix of YouTube videos, blog posts, and the latest AI tools, all while struggling to identify what truly works for their businesses. In this solo episode, I’m here to help you cut through the no…
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As we look back on 2024, it's time to reflect on the lessons learned and how we can leverage them to accelerate our growth in 2025. This is our final episode for the year. Join me as we celebrate a remarkable year with over 10,000 downloads and numerous success stories from tech consultants like you. I want to express my gratitude to everyone who h…
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Picture this: you're racing to complete a project before the holidays, but then it hits you—the most valuable project is the time spent with loved ones. In this solo episode, I take a moment to reflect on the importance of prioritizing family during this festive season. As tech consultants, we often focus on optimizing systems and driving business …
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581 - The Uncomfortable Truth About AI and Your Tech Consultancy
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7:05Have you ever woken up to find that the SaaS platform you've built your consultancy around has introduced AI features that could automate most of your work? This isn't just a hypothetical situation; it's a reality many of us are facing today. In this solo episode, I dive into the significant impact of AI on our industry, inspired by a thought-provo…
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580 - From Messy CRM to Revenue Engine: Clay Implementation Secrets with Patrick Spychalski
29:16
29:16
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29:16Why you should listen Learn how Clay.com can transform your messy data into actionable insights, helping you generate better leads for your business and clients. Hear about a successful campaign, showcasing how effective data management can lead to significant business growth. Discover Patrick's secrets to building a successful YouTube channel that…
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579 - Scaling Your Salesforce Practice Through Masterminds with Jon Ewoniuk
29:36
29:36
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29:36Why you should listen Discover how to effectively use LinkedIn to generate leads and engage potential clients, leveraging John's proven techniques. Learn how to balance onshore and offshore teams to maximize efficiency and service delivery in your Salesforce practice. Explore the benefits of the 360 Salesforce Mastermind, designed to help Salesforc…
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578 - Win More Deals with Live Proposal Reviews
8:14
8:14
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8:14Are you tired of sending proposals into a black hole only to hear back that the client chose a different direction? In this solo episode, I delve into the importance of presenting proposals live instead of sending them via email. I share insights from my experience working with tech consultants and highlight how focusing on business outcomes can le…
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577 - The Essential Role of Business Analysis in Tech Consulting with Vanessa Grant
34:19
34:19
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34:19Why you should listen Learn how to effectively connect business needs with technical solutions, ensuring your projects meet user and organizational goals. Discover why the role of business analysts remains crucial in an AI-driven world, emphasizing the importance of communication and empathy. Understand the benefits of joining the Salesforce Busine…
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576 - Salesforce + Inventory: The NAO ERP Solution with Wayne Macartney
35:06
35:06
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35:06Why you should listen Discover how Nao ERP can streamline inventory management within the Salesforce ecosystem, addressing a common pain point for small businesses and SMEs. Learn how Nao ERP stands out against complex ERP systems by offering seamless integration and user-friendly features. Gain insights on how effective communication and understan…
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575 - The Art of Asking $300K Questions Sales Skills for Tech Consultants
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8:27
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8:27Are you losing deals because you jump straight into your pitch without fully understanding your client's problems? In this episode, I discuss the critical skill that separates average tech consultants from exceptional ones: the art of asking powerful questions. Drawing on my experience mentoring tech consultants and insights from over 300 interview…
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574 - Revolutionizing Customer Care: How AI is Outpacing Old-School Software with Alex Levin
24:38
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24:38Why you should listen Discover how traditional contact centers are evolving from cost centers to revenue-generating hubs. Learn how AI agents can enhance customer interactions and drive revenue growth, backed by real-world examples. Understand how Regal.io is positioned to integrate seamlessly with existing tech stacks to improve customer experienc…
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