Best Successful EP Exercise Physiologist Podcasts (2025)

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85: Building a Career as an Exercise Physiologist - lessons from 20 years as an EP. 33:28

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12h ago33:28

33:28

Today we bring you an episode of the Kinetic Careers podcast with Jeremiah PEIFFER. Dan Williams was lucky enough to be invited by Jeremiah for the very first episode of his podcast, which helps sport and exercise science students and graduates to develop their career. Jeremiah and Dan had a wide ranging conversation where they covered: Dan's pathw…

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84: The AI takeover. Why coaches can no longer compete (and what to do about it) 20:45

15d ago20:45

20:45

If you are an online coach, or you program for your clients, this is for you. In this episode, Dan Williams talks about the very real threat that AI is bringing to people who provide programs for their clients. Dan explores how AI is transforming exercise programming, why online coaches face potentially career ending risks, and how fitness professi…

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83: How my business earns me 23 hours a week 10:58

1M ago10:58

10:58

Summary: In this episode Dan explores why business owners should stop measuring success only by money and start valuing time as their true currency, helping you design a more profitable and balanced business life. 4 things you'll learn in this episode: Why revenue and profit can be misleading measures of business success How tracking hours worked r…

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82: How to turn your website into a lead generating machine 27:02

2M ago27:02

27:02

In this episode Dan Williams explores the six essential sections every fitness business website needs and the psychological strategies you should include to convert more leads into paying clients. Check out the demo websites Dan has built to accompany this episode. Let Dan help you build a beautiful, one-page website that generates leads for your b…

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Quick thought: Is your work becoming your identity? 6:36

2M ago6:36

6:36

In this 'quick thought' Dan asks us to rethink identity, not as what we do for money, but as how we actually live and spend our time.

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81: Listener Question: Help! How can I stop new leads ghosting me!? 28:44

2M ago28:44

28:44

Like a lot of poeple, Ben Luckens from Life's Peachy FIT has a great conversion rate when his leads come in for a trial. But the issue is actually getting them in the door. In this episode, Ben asks Dan about his strategies for less ghosting and more conversions. You'll learn: Why adding friction can actually improve lead quality and boost show-up …

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80: How to bring back ex-members to increase revenue 19:56

3M ago19:56

19:56

Dan explains a simple client reactivation system for fitness businesses, show how to track resurrection rate, and share easy steps to win back ex-members. 5 things you'll learn: How to build a list of ex-clients and calculate a monthly resurrection rate for your fitness business. How to improve offboarding with quick exit interviews that record cle…

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79: The one page fitness marketing checklist. Just do these things. 26:31

3M ago26:31

26:31

In this episode Dan shares the one-page marketing plan he recommends to every fitness business he mentors, focusing on 11 proven marketing areas that consistently drive long-term growth without chasing fads. Download a PDF version of the one page marketing checklist here. Four things you'll learn in this episode: How to simplify your marketing by f…

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78: 3 gym owners share 20 must-read books behind their success 39:31

3M ago39:31

39:31

Dan spoke with three leading fitness business owners to discuss their top five books for fitness business owners. Jake Morgan, Ben Major and Scott Hook give us their most impactful and business-changing book recommendations. The boys also discuss their reading habits, and why reading (or listening) to books has been instrumental in every level of t…

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77: Easily earn $300/hour: This is how I'd rebuild a fitness business from scratch 54:57

4M ago54:57

54:57

In this episode Dan breaks down how he'd build a fitness business from scratch in 2025, including the exact model, setup, pricing, and marketing he'd use if he were starting again. What you'll learn in this episode: Why Dan would start by designing his ideal lifestyle before building the business The overlooked role of community in delivering long-…

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76: How to boost retention by helping your clients build habits that stick 25:17

4M ago25:17

25:17

This is part two of a conversation between Tim Karajas and Dan on the Extension Fitness podcast. Tim and Dan we explore how to improve retention by helping our clients and members build long-term exercise habits within your business. They talk about practical strategies and mindset shifts you can use to turn your customers into life-time exercisers…

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75: How I predict if a fitness business will succeed (do these things!) 17:45

4M ago17:45

17:45

Dan was recently interviewed by Tim Karajas on the Extension Fitness podcast. This is part one of a two part conversation between Tim and Dan. Today, you'll hear Tim ask Dan about whether there are clues he can pick up on when first speaking with a business owner that let him predict whether a fitness business will be successful. Dan talks about th…

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74: 9 unique ways to make your business stand out (to get more clients) 24:41

4M ago24:41

24:41

Dan Williams explores nine powerful ways fitness business owners can stand out by being truly different, because in today's crowded market, being better isn't enough. For each area of differentiation we'll look at a well known business case study, and Dan will brainstorm some unique fitness business ideas. 5 things you'll learn in this episode: Why…

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73: Multiple income streams: 9 owners share how they did it. 38:35

5M ago38:35

38:35

In this episode, Dan explores how successful fitness professionals are building multiple income streams. He covers real-world examples, lessons from failed ideas, and a repeatable framework to help you test your own. Dan is joined by Bodie Webster from Intent Strength and Fitness, Jake Morgan from Habitual Strength and Conditioning, Aidan Dawson fr…

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72: He teaches me how to make gym videos people actually watch and share 49:42

5M ago49:42

49:42

Today we're talking about how to create better videos for your fitness business. In the first half of the episode, you'll hear Dan talking to professional videographer, Bruce Garrod from Gingerbeard Media. This was part of a webinar he ran for the business owners he mentors. Bruce teaches us how to create better video content with our phones. He co…

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How to live a full and good life 1:54:14

5M ago1:54:14

1:54:14

Here's something very different from my usual stuff. Here's something I wrote for myself to help me 'work out life'. It helped me. Maybe it can help you too. I cover: The role of pain and suffering in life. How do I remove them? Should I remove them? How can I balance ambition with contentment? Striving with settling? Journey and destination? How c…

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71: How this Exercise Physiologist doubled her Medicare conversion rate 33:02

6M ago33:02

33:02

In this episode, I explore how Jesse from Bloom Allied Health consistently converts short-term trial clients into loyal, long-term customers, sharing her proven strategies to double client conversion rates. 5 things you'll learn in this episode: - How Jesse consistently converts 30–50% of trial sessions into long-term paying clients—double the indu…

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70: A two year waiting list - how this Exercise Pro did it. 45:01

6M ago45:01

45:01

In this episode, I explore how Grant Hancock built a thriving fitness business with a 167-person waiting list by uniquely positioning his services, overcoming burnout, and balancing growth with life priorities. 5 things you'll learn: - How Grant created overwhelming demand in a regional location with minimal competition. - The hidden downsides of r…

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69: Delivering an Experience: The Strategy of 'Being Different' 20:40

6M ago20:40

20:40

Exercise Professionals shouldn't sell 'exercise' or even 'results'. To create positive, long term change, they need to deliver an EXPERIENCE. In this episode, Dan explains why the best business strategy is to be DIFFERENT, not better. 5 things you'll learn in this episode: Why trying to be better isn't enough—and how being different creates your ow…

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68: Your missing marketing strategy. The power of storytelling. 15:48

7M ago15:48

15:48

Stories are the most powerful marketing tool we have for sharing ideas and experiences. In this episode, Dan shares the content from a presentation he's giving at the Exercise and Sports Science Australia National Conference in Hobart. He'll teach you how to craft and share stories to benefit your business, your career and the impact you have on th…

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67: 6 steps to a multiple income stream side hustle 19:19

7M ago19:19

19:19

In this episode Dan unpacks the six-step system he uses (and recommend to fitness business owners) for launching a successful fitness side hustle – from identifying real problems to testing and scaling the idea. This is based on the process we follow in the Fitness Side Hustle Project. 5 things you'll learn in this episode: Why starting with a prob…

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66: How she grew her business by being locally famous (strategies) 57:14

8M ago57:14

57:14

Dan sits down with Renee Cabassi, who gets 80% of her new clients and members by being 'locally famous'. Renee walks us through the actual steps she took to make her fitness business widely known and talked about in her local community. This episode is extremely practical, and offers up clear and immediately actionable steps you can go out and take…

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65: Hyrox: Answer these 6 questions before adding it to your gym. 31:03

8M ago31:03

31:03

In this episode I explore whether gym owners should add Hyrox training to their fitness business, by unpacking six key questions to help decide if it's the right strategic fit. 6 things you'll learn in this episode How to assess whether Hyrox actually solves a meaningful problem for your specific target market. Why understanding your gym's USP is c…

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64: We Asked 8 Experts: Is ChatGPT now better at programming than you are? 50:00

8M ago50:00

50:00

Download the PDF accompanying this article. Summary: In this episode I ask eight experts to rate the quality of ChatGPT generated training programs. I explore how AI-driven programming frees up hours for PTs by automating routines, preserving personal style, and allowing you to shift your focus to empathy and human connection. 5 things you'll learn…

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63: 10 ways to ensure your side hustle idea will make $50k. 15:43

9M ago15:43

15:43

Summary: This episode uncovers the ten key questions every fitness business professional should ask to evaluate their side-hustle ideas, boosting the chances of success while minimising risk. 5 things you'll learn in this episode: How urgency can determine the immediate success of your fitness side hustle. Why narrowing down your market size can he…

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62: How to create a strategic plan for 2025 18:04

9M ago18:04

18:04

Download the 2025 Fitness Business Strategic Plan here. In this episode, Dan explores how to review your fitness business for 2024 and strategically plan for a stronger and more successful 2025 using a step-by-step framework and workbook. 5 Things You'll Learn in This Episode: How to assess the impact your business has on your life and make adjustm…

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61: I tracked every minute of work time for a year. Here's what I learned. 28:22

10M ago28:22

28:22

Five things you'll learn in this episode: How tracking every minute of work can transform your time management and life quality. The importance of balancing billable and non-billable hours for business and personal success. How to optimise your work schedule for deep, meaningful productivity. Strategies to increase your hourly rate while reducing o…

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60: The 12 business books to read in 2025 11:33

10M ago11:33

11:33

For this episode of The Business of Fitness Podcast, Dan has created a 12 book reading list for 2025. One book each month that will have massive impact on your fitness business.By Dan Williams

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59: The only 5 reasons your fitness business is failing 8:26

11M ago8:26

8:26

Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The five essential objectives every fitness business must meet to succeed. Why failing to create value turns your business into a hobby. How ineffective marketing leads to your business becoming a flop. The risks of undercharging and failing to deliver value…

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58: How to grow a fitness business WITHOUT more clients/members 7:13

11M ago7:13

7:13

If you're like a lot of fitness business owners, you're probably asking the wrong question when it comes to growing and scaling a successful business. And this wrong question might just be sabotaging your business and dooming it to failure without you even knowing it. The wrong question is… 'How do I get more clients?' In this episode, Dan Williams…

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57: 3 ways to make it easier to earn more in a fitness business 16:05

12M ago16:05

16:05

Owning a business is really tough. We can all agree on that. Whether you're a solo PT, or own a chain of gyms, this game is hard. And yet so many business owners Dan mentors and works with seem determined to make it even harder. Here are the five things you'll learn from this episode of The Business of Fitness Podcast to make business easier: Why s…

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56: Increase profit without more members by tracking APM. 14:43

1y ago14:43

14:43

There's one number that not enough Fit Pros are tracking - APM, or average profit per member. Dan talks about why this number is so important, and how it can increase your profit margins. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Why revenue alone is a misleading metric for fitness business success.…

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55: The 19 ways to get more gym clients 12:30

1y ago12:30

12:30

In this episode Dan looks at the 19 different strategies used by businesses to grow their customer base, and how fitness businesses can use them to attract new clients and members. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Why using multiple marketing channels is crucial for client growth. How viral…

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54: How his referral network earns him $3000 a week 19:39

1y ago19:39

19:39

In this episode, Dan sits down with the king of the referral network, to find out this health professional's secrets to building an army of referrers that earn him over $200,000 a year and how you can do it too. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: How to build a strong referral network in the …

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53: The four Es. A framework to build fitness businesses 8:44

1y ago8:44

8:44

Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The four Es model for organising entrepreneurial ideas and projects. How to balance creative passion with financial success. When to explore new ideas versus focus on existing income streams. The importance of minimal viable products (MVPs) in testing ideas.…

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52: A New Career Accelerator For PTs 31:22

1y ago31:22

31:22

Today Dan is joined by Bodie Webster and Bryn Williams, his co founders in PT launch Academy. They talk about how we're providing a ladder between a PT qualification and a successful PT career. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The purpose and structure of PT Launch Academy. The importance o…

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51: How to Slash Membership Suspensions to Boost Revenue 12:16

1y ago12:16

12:16

Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Strategies to reduce membership suspensions and their impact on your business. The importance of identifying and addressing common reasons for suspensions. How to implement policies to manage and limit the frequency of suspensions. Innovative approaches, lik…

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50: Launching a physical product with the founders of GOAT 1:36:47

1y ago1:36:47

1:36:47

Dan sat down with the founders of GOAT - a company shaking things up in the recovery space with their innovative mouth tape and nose strips. They spoke about building brand and launching a physical product. In this wide ranging conversation, you will learn: Why a partnership is important for business success. The exact process you should go through…

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49: Paid Advertising Q&A 54:40

1+ y ago54:40

54:40

Dan hosted Rita Franchina, a Digital Advertising Expert for a live webinar with a group of leading Fitness Professionals. This podcast is a bit different - it's the audio from that webinar. The attendees really enjoyed this Q&A format, and we thought you might get something from it too!By Dan Williams

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48: 9 Ways To Pivot Your Fitness Business To Earn More 14:58

1+ y ago14:58

14:58

Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The concept of pivoting in fitness business for growth. Strategies for identifying high-impact services in your offerings. How to expand your services for increased revenue. The importance of understanding customer needs for effective pivots. Innovative ways…

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47: He Left F45 and CrossFit and Boosted Revenue by $120,000 33:12

1+ y ago33:12

33:12

Ben Luckens had two F45 franchises and a CrossFit Affiliate. He walked away from both, opened a single gym on his own terms, and increased revenue by $120,000 a year. In this episode, he tells Dan exactly how he did it, and how you can too. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitne…

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46: How to Raise Fitness Prices Without Losing Clients 31:09

1+ y ago31:09

31:09

Did you know you can add tens of thousands of dollars to your annual revenue with just one email? Raising the prices of PT sessions, classes, or gym memberships is one of the scariest things a fitness professional can do. But there's a tried and tested six step process that can help you boost your income WITHOUT losing clients. In this episode, Dan…

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45: A gym advertising guide for every budget 1:02:52

1+ y ago1:02:52

1:02:52

How should you market your fitness business if you only have $50 a month? How about $200, $1,000, $2,500 or even $10,000 a month? We set digital marketing consultant, Rita Franchina from Franky Digital, the challenge of designing a marketing plan for each of these budgets. No matter how much money you've got to spend, this episode will tell you the…

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44: How to get more clients using marketing psychology 30:34

1+ y ago30:34

30:34

Dan uses the science of behavioural economics to provide very tactical strategies to get more fitness clients and sell more fitness memberships. Implement these 63 psychology-hacks into your marketing and watch your conversion rates skyrocket. Download the free PDF that accompanies this episode. The Business of Fitness Podcast gives you actionable …

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43: Dan's Interview on the Fitness Education Online Podcast 34:56

1+ y ago34:56

34:56

This episode's a bit different, it's a recent interview Dan did on the Fitness Education Online Podcast, where he spoke about his own journey in fitness, mentorship and the Perth Fitness Business Summit. The link mentioned by Dan in this episode, with all the resources and recommendations discussed is here: https://rangeofmotion.net.au/feo/ The Bus…

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42: How to Boost Gym Profit with Ice Baths/Saunas 26:17

1+ y ago26:17

26:17

If you're a gym owner looking to develop multiple income streams, this one is for you. Dan goes deep into the pros, cons and strategy of incorporating recovery modalities like ice baths and saunas into your gym. If you're considering doing this, or have already implemented it, PLEASE listen to this episode. The Business of Fitness Podcast gives you…

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41: 13 Habits of Highly Successful Business Owners 15:49

1+ y ago15:49

15:49

At the time of recording this podcast, Dan had conducted 3,612 one-on-one business mentoring consultations with fitness business owners, over six years. And after a while, you start to see patterns. In this episode, Dan picks out the 13 things the most successful fitness business owners do best. Learn more about the Perth Fitness Business Summit. T…

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40: Contractors or Employees? 18:50

1+ y ago18:50

18:50

Confused about staff? This one goes out to all those fitness business owners who have staff, but aren't exactly sure where they stand legally. Contractors? Employess? Part time? Casual? Full time? Director of AQ People Solutions, Ash Williams, does a deep dive into: Whether your staff should be contractors or employees. How to structure contracts. …

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For subscribers only 1:25

1+ y ago1:25

1:25

https://perthfitnessbusinesssummit.com.au/By Dan Williams

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39: How I Built a Fitness Business in 3 hours for $300 25:26

1+ y ago25:26

25:26

Dan spent three hours, and $300 to build a fitness business. As he went, he documented the exact process for you to copy. This episode is the story of that process. 4 reasons you don't want to miss this one: Your amazing business idea might only be three hours away from making you money. Don't look back and regret keeping it locked in your head. 28…