A show to engage, encourage & equip men to ask tough questions of themselves, and to live out their destiny as men, by God’s design. Saturdays at 10am on 94.7FM the Spirit, Louisville, KY, with Kurt Sauder and Chad Russell
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Revenue and sales are built on a solid operational foundation that allows marketing to thrive in an ever-changing environment with technology. Brought to you by speaker, branding strategist, producer Susan Finch, and Lany Sullivan, Fractional COO, and Strategic Consultant. This show is part of Funnel Media Group’s monthly line-up of podcasts.
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Voiceover Business Strategies That Work The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards. You’ll le ...
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#482 - A Show For Men, By Men, With Three Lady Guests - A Mother's Day Special!
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44:02She watches over the affairs of her household and does not eat the bread of idleness. Her children arise and call her blessed;” Proverbs 31:27-28 NIV “It’s not easy being a mother. If it were easy, fathers would do it.” —Dorothy on The Golden Girls. Mother’s Day. It’s a day where mothers receive 1/365th of the attention they deserve each year. Moth…
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CEO & Consultant Relationships: Who Owns What?
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31:27
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31:27Lany and Susan dive into the sometimes murky waters of consultant-client relationships. Drawing from years of experience sitting on every side of the boardroom table, they tackle the age-old question: "Who is responsible for doing the tasks at hand?" Let's face it—consultants don't come with magic wands, and CEOs don't get to toss the keys and walk…
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BONUS Episode: Procrastination. Perfectionism. Imposter syndrome. Yeah… we’re going there.
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25:50In this bonus VO Pro Podcast episode, I sit down with psychologist and procrastination coach Dr. Christine Li — and we dive headfirst into the mindset traps holding voice actors back from building the business (and life) they want. Christine breaks down why imposter syndrome actually means you’re leveling up, how perfectionism masks itself as “prof…
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The REAL Reason Your Voiceover Business Isn’t Growing
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11:12
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11:12Struggling to get voiceover clients even though you’ve got the talent and the gear? You’re not alone—and it’s probably not your demo holding you back. In this video, we break down the real marketing strategies voice actors need to start booking consistently. We’ll cover what’s actually working in 2025, what most beginners get completely wrong, and …
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Your Email Is Your First Impression – Why Branded Email Matters
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17:06
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17:06In this episode, Susan Finch and Lany Sullivan revisit a topic we can’t stress enough: branded email addresses. Using Gmail, Yahoo, or even AOL for business? You’re losing trust before the conversation starts. We dig into real examples, onboarding requirements, offboarding protocols, and the risk of letting your team operate with inconsistent or un…
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#481 - Horse Racing Legend Pat Day on the Real Meaning of Success
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46:31
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46:31The Kentucky Derby is known as “the greatest two minutes in sports.” The Derby is the oldest American sporting event. Every year the city of Louisville, Kentucky celebrates for two weeks in preparation for a two minute horse race. Is the build up worth it? If you've ever been to the Kentucky Derby, you’d have to say it is. And the majority of the t…
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Data That Matters: Creating Impactful Real Estate Marketing Visuals
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12:58
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12:58Struggling to make your real estate data stand out in a sea of generic market reports? In this episode of Rooted in Revenue, I share practical insights from my recent workshop with NRBA professionals Kelley Kesterson and Angelica Suarez, who are looking to elevate their marketing with meaningful data visualization. Discover how to transform complex…
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6 Steps You're Missing & Why it's KILLING Your VO Business
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13:08
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13:08Struggling to find voiceover clients? You’re not alone — and you’re not doing anything wrong. In this video, we break down how to find voiceover clients without relying on casting sites or burning yourself out. Whether you’re brand new and looking for beginner voice acting clients or a seasoned talent trying to reboot your marketing, you’ll get rea…
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#480 - Reforesting Faith - What Trees Teach Us About the Nature and Love of God 4/28/25
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45:14
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45:14“From the fall of man, the rest of the Bible is the story of man coming back to the tree of life. ”Question: What is the most mentioned living thing in the Bible, other than God and people? Answer: Trees On this week’s show, author Matthew Sleeth MD talks about his new book “Reforesting Faith - what trees teach us about the nature and love of God.”…
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AI voices are here—and they’re not THAT awful. So where does that leave you as a professional voice actor? In this episode, we break down exactly how to position yourself to beat AI voices and stay booked in an industry that’s changing fast. If you’ve felt the fear, the doubt, or that pit-in-your-stomach moment when you heard a robot that sounded “…
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Human at the Helm: A Content Creator's Journey with AI Tools
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33:01Susan sits down with former team member Karen Mares, Content Creator at Event Builder, who serves as her company's "marketing anchor" as she navigates the evolving landscape of AI tools. Karen shares her journey from initial concerns about AI replacing her writing role to developing a strategic workflow where she remains firmly in control. You'll d…
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#479 - Viewing Easter Through Jewish Eyes - With GuestJohn Weiner 4/21/25
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45:42
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45:42“Understanding Passover means understanding deliverance.”- John Weiner. “This is my body….” When Jesus said those words, he was practicing a Jewish tradition called Passover, remembering the grace and work of God for the Jewish people hundreds of years before. But this was a different Passover than had ever happened before. One that would change th…
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The 4 Social Media Content Types That Actually Get BOOKINGS
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10:40Want to get booked more from social media — without going viral, dancing on TikTok, or posting random mic-and-headphones pics? In this video, I’m breaking down the 4 content types that actually attract voiceover clients. These aren’t trends or fluff — they’re based on tested strategy that works in the real world. If you’re serious about growing you…
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Updated Chamber Systems and Technology Strengthens Member Businesses
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26:43Terry Hopkins | President & CEO, Grants Pass Chamber of Commerce: Grants Pass native Terry Hopkins has returned to his roots after a diverse hospitality career across five states. With over 25 years of business ownership and management experience in Southern Oregon, Terry recently spent 5 years as a business advocate with the Oregon Restaurant & Lo…
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#478 - An Incredible Loss Leads to Blessing and Perspective 4/14/25
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44:44Imagine you wake up, thinking about what you have to do for the day. You go about your routine, which includes going out for a run before you go to work. Now imagine it’s the end of the day, and you’re lying in a hospital https://www.bankofamerica.com/index.jsp bed, drifting in and out of consciousness, about to die from blood loss. The doctors are…
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10 Steps to Market Your VO Business WITHOUT Feeling Salesy
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15:41Marketing your voiceover business shouldn’t feel like selling your soul. If “promote your VO services” makes you break out in hives, this one’s for you. In this video, we’re flipping the script on everything you think you know about marketing—so you can find voiceover clients, grow your VO business, and build real connections without feeling fake, …
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From $119M to $600M: Mark Cleve's Fashion Business Growth Strategies
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42:03Lany Sullivan sits down with Mark Cleve, who shares his remarkable 32-year journey with Tom James, the premium custom clothing company that's grown from $119 million to over $600 million during his tenure. Mark reveals the business philosophy that has guided his success: "You don't build a business, you build people and people build a business." Fr…
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#477 "It is for Freedom That Christ Has Set Us Free." Galatians 5 verse 1 04/07/25
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44:57“It is for freedom that Christ has set us free. Stand firm, then, and do not let yourselves be burdened again by a yoke of slavery.” Galatians 5:1 NIV If we are free why do we sometimes feel like we are living in bondage? Condemning thoughts, compulsive behavior, personal conflict, and spiritual despair can be struggles we all face on a regular bas…
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Is Voice Acting Right for You? The NO BS Truth No One Tells You
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11:39
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11:39Thinking about becoming a voice actor? Wondering if you’ve got what it takes to actually make money in the voiceover industry? In this video, I’m pulling back the curtain and giving you the real, no-BS, no-hype voiceover career advice you wish someone told you before you dropped cash on a mic and a dream. 💥 I’ll cover: ✅ What voice acting really is…
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#476 - Soul Care Retreats - Presented by Further Still Ministries 3/31/25
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44:45“All of humanity's problems stem from man's inability to sit quietly in a room alone.” - Blaise Pascal. Why does being alone strike fear in our hearts? Maybe always being “connected” isn’t healthy. On this week’s show, Kurt and Chad talk about Soul Retreats - put on by Further Still Ministries. The retreats are a 2 year journey - learning to live a…
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Can AI Replace Voice Actors? The TRUTH About AI & VO Work
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11:03🎙️ Can AI really replace voice actors… or is that just hype? AI-generated voices are getting scary good—and fast. But what does that mean for real working voice talent? In this video, we expose how AI is already changing the voiceover industry, the real risks to your career, and what you can do right now to stay ahead of the curve. If you’re a voic…
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Budget-Friendly Audio Marketing: Making Every Dollar Work Harder
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20:28We're continuing our exploration of effective marketing strategies with the experts from iHeartRadio. In our first segment, we discovered how radio remains 'America's Trusted Companion' and explored the powerful geofencing capabilities that can target potential customers with remarkable precision. Now, we're shifting focus to the strategic side - h…
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#475 - Numbering Our Days - With Guest Dr Jerry Rabalais 3/24/2025
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46:06“Teach us to number our days, that we may gain a heart of wisdom.”Psalms 90:12 NIV“ For the average man you’ve got about 4000 weeks of life.”- Dr Jerry Rabalais, U of L professor of school of medicine 29,000 days. 4,000 weeks. 960 months. That’s the average for the man that lives to be 80 years old. We’re not guaranteed tomorrow, but most men will …
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#474 Guest Darryll Davis - Founder of The Prisoner's Hope Ministry 3/17/25
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44:35Imagine you’re 29 years old and just received a 35 year prison sentence. You do the math, and know you’re going to be in your 60’s before you are a free man. How could you possibly have any hope for your future? On this week’s show, Chad and Kurt talk with Darrell Davis - founder of The Prisoners Hope ministry www.theprisonershope.life. He spent al…
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America's Trusted Companion: Leveraging Radio's Intimate Connection for Real Estate Success
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15:49Real estate brokers searching for an edge are discovering what radio professionals have known all along – radio remains 'America's Trusted Companion' even in our digital age. This special segment of Rooted in Revenue brings you face-to-face with iHeartRadio experts Julie Beaulieu and Kevin Cash, who share surprising insights about radio's continued…
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“Freedom isn't free.” That's a bumper sticker for some people, but it's been a way of life for the men, women and families of the United States military. On this weeks, Kurt and Chad sit down with veterans Don Waddell (Air Force, Vietnam) and Derek Henricks (West Point, Army, Afghanistan). Don and Derek talk about their experiences and perspectives…
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Want a Thriving VO Business? MASTER This One Skill!
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11:03There’s a moment every voice actor dreams of—when a client emails, not for an audition, not to ask about rates, but to say, “Hey, we’ve got another project for you.” No hoops, no hurdles, no audition, just repeat business landing straight in your inbox. If you’ve been in the game for any length of time, you know that getting work isn’t the hardest …
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After You Hire: 5 Critical Steps to Welcome New Team Members
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35:06What happens after you've found that perfect addition to your team? How do you create an onboarding experience that makes new hires feel confident, valued, and ready to contribute? In the last episode, Susan and Lany walked you through establishing a solid hiring process. The topic is Beyond the Hire: Creating a Welcoming Onboarding Experience That…
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#472 - Shepherding a Child's Heart by Tedd Tripp - Week Four
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46:43
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46:43“Spare the rod, spoil the child." (Proverbs 13:24) That proverb was written by King Solomon centuries ago. Is the idea of spanking as old as the phrase? Is there a place for spanking in the families of today? On this week’s show, Chad and Kurt continue the study of the book Shepherding a Child's Heart (by Tedd Tripp). They talk with Family Pastor B…
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Before You Hire: 5 Critical Steps to Prepare Your Business for New Team Members
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30:28Are you planning to bring a new team member on board? Before you start interviewing candidates, there's critical groundwork that needs to be laid. In this episode of Rooted in Revenue, hosts Susan Finch and Lany Sullivan walk you through the essential steps to prepare your business for a successful hire. From mapping out processes to setting up the…
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#471 Basketball Player Phil Morrison Finds Jesus and His Future Wife at the Same Moment 2/25/25
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47:36“ I swore off playing basketball ever again.” -Phil Morrison Imagine growing up with dreams of playing basketball professionally, only to quit after your first year of college, thinking you’d never pick up a ball again—then years later, finding yourself playing in front of 54,000 people.This week on the show, Kurt and Chad welcome Phil Morrison—fou…
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How Much Should New Voice Actors Charge? The TRUTH About VO Rates
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10:43If there’s one question every new single solitary voice actor who’s starting to seek work asks starting out it’s this: How much should I charge? If you're just starting out, the answer isn’t as simple as “pick a number and hope for the best.” Rates in voiceover aren’t arbitrary; they’re based on industry standards, market value, and genre. So let’s…
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#470 - Pastor Denny Dillman Talks About How He Became A Homesteading Pastor 2/17/25
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47:05“You can't have a healthy civilization without healthy soil.”-Joel Salatin, farmer/author .“Chickens are the gateway drugs for homesteading”- Homestead pastor Denny Dillman. Cheeseburgers. Chicken sandwiches. Bacon. Before you take a bite, do you ever consider WHERE this animal came from? Do you consider HOW that animal got there? Do you think God …
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Jolene, Fonts, and First Impressions: What’s in a Typeface?
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15:35Imagine Dolly Parton’s Jolene. Now, imagine Miley Cyrus singing it. It's the same song and the same lyrics—but they feel completely different, right? That’s exactly how typefaces work. A typeface sets the tone before a single word is read. It tells your audience who you are—before they even realize it. And whether your brand feels classic and trust…
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Choosing the Right Tech Tools: The Art of Discernment
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25:49Which task management and marketing strategy tools should you use? Spoiler alert—it’s not as simple as picking the most popular software. Susan and Lany dive into the importance of discernment when selecting tools, sharing real-world experiences of software frustration, integration challenges, and team buy-in struggles. They emphasize the need to e…
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#469 - Urban Areas Should Thrive, Not Just Survive - Youth For Christ 2/10/25
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47:03“Who’s this big white guy?”When you hear the word “urban” what do you think about? What does the person look like who is “urban”? On this weekends show, Kurt and Chad welcomes Youth for Christ’s Mark Singleton (as well as friend Bobby Schiavone) to talk about what living life on purpose for others looks like, when they may look different, or come f…
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$1.1M Audition! Why I PASSED and Maybe YOU Should Have Too
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15:58Why would anyone in their right mind PASS on a $1.1 million audition? And Paul, aren’t you the one always beating us over the head with, “Stand up for pro rates, “Know your worth,” “Make it worth your time,” and on and on? First of all, who ever said I was in my right mind? Secondly, I absolutely beat the drum of “Stand up for pro rates, “Know your…
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Evergreen Excellence: Your Guide to Your Content Bank
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22:55Are your social posts starting to feel stale? Are you spending hours creating fresh content when you already have a goldmine of valuable material gathering digital dust? Stop the endless content creation cycle. Strategic content management isn't about constantly generating new material—it's about maximizing the value of your existing expertise and …
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#468 - What Does Joy Look Like - Especially When Going Through Tough Struggles 2/3/25
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47:33“The joy of the Lord is my strength”How’s your joy? A challenging question in challenging times. But does the Bible say that we have joy in our circumstances? The joy of the Lord is our strength and joy is a non negotiable in the life of a follower of Christ. On this weeks show, Kurt and Chad welcome three friends, Ken Martin, Kurt Franck, and Davi…
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