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Defense in Depth

David Spark, Steve Zalewski, Geoff Belknap

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Defense in Depth promises clear talk on cybersecurity's most controversial and confusing debates. Once a week we choose one controversial and popular cybersecurity debate and use the InfoSec community's insights to lead our discussion.
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Scott Needham is the Founder of SmartScout. An Amazon software developer for 10 years his company BuyBoxer has done over $300m in sales on Amazon. Scott has accumulated a deep knowledge about selling product online, and in the podcast he shares his knowledge with you to help you become a better Amazon seller.
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"Can I get that software in blue?", a podcast by and for people engaged in technology sales. If you are in the technology presales, sales, support or professional services career paths then this show is for you! Your hosts Steve Mayzak and Chad Tindel will take you on a hot-air balloon ride exploring the whimsy and caprice of enterprise software marchitecture sales. https://softwareinblue.com
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The Application Security Podcast

Chris Romeo and Robert Hurlbut

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Chris Romeo and Robert Hurlbut dig into the tips, tricks, projects, and tactics that make various application security professionals successful. They cover all facets of application security, from threat modeling and OWASP to DevOps+security and security champions. They approach these stories in an educational light, explaining the details in a way those new to the discipline can understand. Chris Romeo is the CEO of Devici and a General Partner at Kerr Ventures, and Robert Hurlbut is a Prin ...
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The AC Method

Aaron Clippinger

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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Decoding Sales

Peter & Alex

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A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.
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Software Development, Finance and AI

Krish Palaniappan and Varun Palaniappan

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We’ve been doing Software Development and Architecture work for a while at Snowpal, and currently have several B2B and B2C products in production. In this podcast, we’ll share our experiences on a regular basis to help you & your teams build great software. The topics covered in this podcast will include Product Management, Project Management, Architecture, Development, Deployment, Security, Release Management, Sales, Marketing, Advertising, and just about everything else an ambitious, fast ...
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Merchant Sales Podcast

Merchant Sales Podcast

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A collaboration between The Green Sheet and CCSalesPro.com, this weekly podcast provides insights for ISOs and Agents who want to build their merchant portfolio. Learn how to sell merchant services and listen to interviews with industry experts.
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EverydaySpy Podcast

Andrew Bustamante

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Hosted by former covert CIA intelligence officers Andrew Bustamante and Jihi Bustamante, the EverydaySpy Podcast gives you practical, powerful spy skills and insights you can use everyday. From parenthood fixes to career shortcuts, business hacks to geopolitical insights, this pod is for you if you are looking for frank, honest, and hilariously relatable truth from two real-world field operatives who have done and seen things they can't talk about (and will never forget).
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World-class software development requires far more than language/platform expertise and steady sprints. Join us as we describe time-tested, industry-proven software best practices at the team, organization, and leadership levels, sharing examples from recent engagements with software teams of all sizes. Construx is led by industry leader Steve McConnell, author of Code Complete and More Effective Agile. Software experts first and software trainers and consultants second, our team has seen wh ...
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Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.
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SaaSy as Fuck Podcast

Jon McGreevy & Alex Radford

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We sit down to chat with experts from all over the SaaS industry to explore their journey to where they are today. Their successes, their failures and everything in between. Produced by the very talented Alex Radford, and hosted by the much less talented Jon McGreevy, SaaSy as F**k aims to help anyone who wants to work in SaaS, or already does. saasyasfuck.substack.com
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Get actionable tactics for using the power of software to grow & scale your business. Take your business to the next level. Join host Dan Hafner for specific tactics, lessons and tools to change your perspective (and possibly even your marketing strategy). Learn and implement useful strategies and tactics for leveraging your own app or software to get more leads, make more sales, free up your time and become the go-to authority in your niche.
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Two Dads in Tech

Troy Munson and Daniel Berk

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Two dads, Troy Munson and Daniel Berk, dive into the world of software with the wit of seasoned tech veterans and the subtle chaos of raising kids. From the industry's hottest trends to the awkward questions no one asks at standups, they tackle it all with dry humor and a dash of relatability. If you’ve ever wondered what tech dads really think about software, this is the podcast you didn’t know you needed.
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This show is made for B2B marketers who are tired of the same old advice. Ugi Djuric, CEO of ContentMonk and B2B Vault, sits down with some of the best minds in B2B to talk about what’s really working, what’s broken, and what nobody tells you about growing a company. This is the show where people share their deepest insights and secret knowledge they wouldn't otherwise share on LinkedIn.
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Maritime SoftwareHub

Callum Beaumont

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Welcome to Maritime SoftwareHub, the people-focused Podcast for professionals that are passionate about digitalization across the maritime, trade, and satcoms space. Hosted by ex-shipbrokers and talent acquisition leaders Callum Beaumont and Daniel Duggin, of Cordell Beaumont - Digital Search & Recruitment. Each episode will feature highly influential figures within the digital shipping space and will showcase their particular role specialisms and career journey. We aim to discuss key functi ...
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Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business a ...
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Built Online

Cody McGuffie

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Built Online is a podcast for e-commerce and online business strategies to help grow your company. Each episode features veteran sellers sharing how they made their first sales, scaled their businesses, and the early mistakes they can help you avoid. You'll learn how to build on Etsy, Shopify, Amazon, and more. The goal is to inspire you to start and grow your own successful business. Sponsored by EverBee: e-commerce software trusted by over 1,000,000 business owners to start, grow, and scal ...
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The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A f ...
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The Roofing Operating System Podcast is the definitive podcast for growth-driven roofing contractors ready to ditch the guesswork and build a scalable, software-powered business. Hosted by Nick Peret, founder of Better Boss and creator of BetterBossOS™, this show gives you a front-row seat to the systems, automations, and AI tools behind the fastest-growing roofing companies in the country.
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The Transaction

Craig Rosenberg & Matt Amundson | B2B Sales & Marketing Experts - Hosts of The Transaction

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Welcome to The Transaction. The #1 Go-To-Market podcast on the planet. Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving re ...
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MicroConf On Air

Rob Walling

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Welcome to the MicroConf Podcast! Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
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CPQ Podcast

Frank Sohn

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The CPQ Podcast is your go-to source for all things Configure-Price-Quote (CPQ). Each episode features in-depth interviews with industry leaders, innovators, and practitioners who share real-world insights, strategies, and success stories. Whether you're in Sales Ops, RevOps, IT, or Product Management, this podcast helps you stay ahead in the evolving CPQ landscape — from CPQ tools and processes to digital selling, product configuration, pricing strategy, and Quote-to-Cash trends. Tune in to ...
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Unique and bold conversations that no one is willing to have about the real day in the life Sales Engineering experience. This podcast series will expose the untold truths, opportunities, and challenges Sales Engineers experience. We will protect the identities and voices by providing an open and safe place to discuss taboo topics. Topics - Working with Account Executives, Compensation, Splits, Managing Up, and Negotiations should be spicey and exciting.
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Today, software is the power that moves society. To stay in control over their intellectual property and remain competitive on the market software publishers and intelligent device manufacturers need to integrate top-notch protections against counterfeiting, reverse engineering, and tampering and implement an orchestration of license models that fully respond to the customer’s needs on a global scale. CodeMeter by Wibu-Systems is a comprehensive and award-winning suite of hardware-, software ...
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BlueStar Nation

BlueStar Nation

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BlueStar Nation is the podcast that tackles the hot topics, trends, and emerging technologies impacting the specialty IT reseller channel, software companies, MSPs, and hardware manufacturers. Hosted by John Martin & Dean Reverman. Tell us what YOU want to hear about: [email protected]
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This PodCast is directed toward the HVAC industry. On this pod cast we will talk too high volume closers and learn the secrets to their success. We will also talk shop talk as well of the everyday life of sale, HVAC Tech, and Dispatchers. You will learn the insides and outs of how to prepare your self daily to insure that to make it to the top 1%.
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Ever wondered how to use your experience to start or grow a business? The First Customer intimately dissects successful entrepreneurs journeys to their first customer. Learn from practical real-life examples of regular people transforming into superheroes by starting their own business. Buckle up … the rocket is taking off!
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Welcome to 'It Depends', a sales tax podcast hosted by Brian Greer and Jeff Meigs from TaxConnex. In this podcast, we’ll be exploring different aspects of sales and use tax. So whether you’re a tax pro or a novice, in industry, school or a practicing CPA, tune in and join us as we attempt to simplify the complexity of the sales tax world. This is ‘It Depends.’ Because with sales tax, there is rarely just one answer. And often that’s our answer to many questions – it just depends. Brian - Chi ...
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Are you a technology professional unsatisfied with your current role? Looking for a resource to help understand changing job functions, changing organizations, or gaining recognition and progression? The Nerd Journey podcast helps explore alternative roles, increase job satisfaction, and accelerate career progression. Each week, we uncover patterns of technical career progression by dissecting careers of guests and discussing different job roles they’ve held, or discussing relevant career to ...
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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s h ...
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For B2B SaaS founders who are done blending in. The Remarkable SaaS Podcast features unfiltered conversations with SaaS founders navigating the real challenges of building software that matters. Hosted by Ton Dobbe, author of The Remarkable Effect, each episode zooms in on one of the 10 traits that define remarkable software companies—like offering something truly valuable and desirable, and aiming to be different, not just better. Some guests are scaling fast. Others are still in the trench ...
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Solutions Express

ePlus, Inc.

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ePlus helps our clients imagine, implement, and achieve more from technology. Our people are the best in the business — and we're proud to feature them in our podcasts. Our services are backed by thousands of successfully delivered engagements, elite certifications, and awards. And we're pleased to share the talent and perspective of our staff as it relates to today's emerging, transformative technologies. See how we can help you connect the dots between IT investments and business outcomes.
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Keep up to date with the latest trends in the laundry industry, with an emphasis on wash and fold and pickup and delivery. The host operates Super Suds laundromat, which brings in over ONE MILLION DOLLARS of gross revenue in wash and fold per year from a single location and is also the co-founder of Curbside Laundries software which makes point of sales for laundromats and offers integrated pickup and delivery solutions, too. There is always a lot to learn in this quickly evolving industry.
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Conversations with founders, operators, and investors shaping the future of financial services. Hosted by the founder of Cambrian Ventures, Rex Salisbury. Rex previously was a Partner at A16Z, where he helped launch the fintech vertical. He has over a decade of experience working in finance & fintech primarily as a software engineer before becoming a venture capitalist. visit cambrianhq.com to learn more.
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The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of po ...
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Tom Reber, founder of ⁨@contractorfighttv⁩ , breaks down the exact sales system that helps contractors achieve 50% gross profit margins while working LESS. Learn the pre-qualification process that eliminates tire-kickers, the mindset shifts that separate 6-figure from 7-figure contractors, and why role-playing is the secret weapon nobody talks abou…
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In this joint interview, SAP and Wibu-Systems explain how entitlement management and licensing protection work hand-in-hand to empower ISVs and device manufacturers.Key takeaways include: Why SAP Entitlement Management (EMS) is central to SAP’s Suite-as-a-Service strategy and the quote-to-cash process. How EMS defines rights and entitlements — from…
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Confused by all the CPQ options out there? You're not alone — with more than 135 vendors and endless marketing claims, figuring out where to start can feel impossible. In this episode, host Frank Sohn (Novus CPQ Consulting) breaks down the CPQ landscape in under 15 minutes and shows you a smarter way to learn it. You'll hear how the CPQ Briefing Su…
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As the payments landscape continues to evolve, how should ISOs, agents, and software providers approach 2026—by going all-in on vertical-specific solutions or by refining generalized offerings that can serve a wider market?In this solo episode, James Shepherd shares hard-earned insights from his experience running both CCStorage, a vertical-specifi…
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In this episode of Insurtech Building Blocs Podcast, host Cory Schmidt and Mike Lamb, CEO discuss the importance of leadership through adaptation and the implementation of effective systems for growth and focus within organizations. Mike emphasizes the value of learning from past experiences and applying successful strategies in new contexts, parti…
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Episode Summary:Hosts Jon McGreevy and Alex Radford sit down with Master Inbox founder Abdul Mukati to explore the journey of launching a B2B SaaS product. They dive into the importance of identifying the ideal customer profile, gathering real insights, and validating ideas before scaling. Abdul emphasizes the power of founder-led growth, content c…
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Sign up for our newsletter to be notified of the INSANE Dapper No-Code Black Friday deal here: dappernocode.com ⁠Connect with Katherine on LinkedIn⁠ ⁠Katherine Lacefield's Website⁠ ⁠Just Because Podcast⁠ In this episode of the Tech Bytes podcast, Dan Hafner speaks with Katherine Lacefield, a nonprofit consultant, about the intersection of technolog…
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Year-end is more than just a party.. It's the most critical strategic period for a business owner. In this episode, Aaron breaks down the essential checklist to close out your year profitably and set your business up for a dominant 2025. He covers how to use your profits to buy equipment tax-efficiently, the right way to pull money out of your comp…
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Labeling in fast-paced QSRs is a critical, time-sensitive task that ensures orders for in-store patrons, delivery drivers, and pickups are properly sorted and accurate. That's where linerless printing can make operations more efficient. This week, Epson's Thermal Label Product Manager, Ian Livesay, joins the podcast to make the case for linerless o…
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All links and images can be found on CISO Series. Check out this post by Kevin Paige, CISO at ConductorOne, for the discussion that is the basis of our conversation on this week's episode co-hosted by David Spark, the producer of CISO Series, and Edward Contreras, senior evp and CISO, Frost Bank. Joining them is Julie Tsai, CISO-in-Residence, Balli…
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In this conversation, ⁠Richa Kaul⁠, CEO of ⁠Complyance⁠, discusses the importance of data privacy and compliance in today's business landscape. He emphasizes the necessity of investing in proactive compliance to prevent future costs associated with data breaches and regulatory fines. The discussion also touches on the evolving perceptions of trust …
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In this episode of the Snowpal podcast, ⁠Krish Palaniappan⁠ speaks with ⁠Brian Samson⁠, founder of ⁠Plugg Technologies⁠, about the evolving landscape of remote work, particularly in the context of nearshoring and offshoring. Brian shares insights on the benefits of hiring talent from Latin America, the cultural nuances that affect remote collaborat…
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Troy Munson https://www.linkedin.com/in/troymunson and Daniel Berk –https://www.linkedin.com/in/danielberk return with one of the most vulnerable and powerful conversations yet on Two Dads in Tech. For the first time, Troy opens up about the night he lost his best friend in a tragic drunk driving accident at 17 — a story that changed his life forev…
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Think about the last time you bought something important. Chances are, you didn't just walk into a store blind. You probably did some online research first. In fact, 83% of consumers now conduct research online before ever setting foot in a physical retail location. This means your website isn't just a digital brochure—it is, more often than not, t…
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Plateaus are the death of SaaS; unless you know how to spot and beat them. In this talk from MicroConf New Orleans in 2025, Rob Walling shares real data from 192 startups and reveals how to break through the 7 SaaS growth plateaus- including leaky funnels, high churn, lack of leads, and losing product-market fit. Links from the Pod MicroConf Remote…
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A story about speed as strategy—and why saying no to billion-dollar deals built a stronger company. This episode is for SaaS founders who feel stuck between landing big logos and building what actually scales. Most SaaS companies don't fail because they lack ambition. They fail because they chase the wrong customers. Mark Walker, CEO of Nue, took a…
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My Fintech Newsletter for more interviews and the latest insights: ↪︎ https://rexsalisbury.substack.com/ In this episode, Anthropic’s Nicholas Lin explains how vertical AI agents are reshaping financial services, from building real-time investment models to automating data analysis for some of the world’s largest funds. We explore why finance was c…
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In this episode of Maritime SoftwareHub – The People Podcast, Callum Beaumont interviews Stefan Holm, Founder and CEO of Incremental Maritime. They discuss the challenges and opportunities in maritime compliance, particularly in the context of decarbonization. Stefan shares insights on how his company helps the shipping industry navigate complex re…
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Michel Tricot is the co-founder and CEO of Airbyte, the open-source data movement platform he launched in 2020. Before Airbyte, Michel led integrations and served as Director of Engineering at LiveRamp, where he scaled the teams and pipelines that synced massive data volumes. He also helped build rideOS as a founding engineer and Director of Engine…
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How can you turn consistent work into real wealth online? For that and more, follow us here and ⁠subscribe to our YouTube channel⁠! In this episode of Built Online, we sit down with Ryan Hogue, e-commerce creator and investor, who scaled passive income across Amazon, Etsy, and more. Ryan explains diversification, dollar-cost averaging, why he treat…
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Original Recording Date: 11/2/2025 Expect a Change Moving Forward – The Schedule Hi everyone – thank you for being a listener. This is a brief reminder that episodes from this point forward will be releasing every 2 weeks for the time being. Life circumstances have demanded we make this change to keep producing the show. Don’t expect any changes to…
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All links and images can be found on CISO Series. This week's episode is hosted by me, David Spark, producer of CISO Series and Andy Ellis (@csoandy), principal of Duha. Joining us is Sara Madden, CISO, Convera. In this episode: Optimizing for reality, not idealism Engineering governance instead of monitoring compliance When AI finds what humans mi…
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In this episode, Mitchell and Gavin talk through their best month yet in podcast downloads, Gavin’s rapid expansion into multiple podcasts, and the final lead-up to the Volunteering WA event — including Mitch’s mad dash to polish features and release a build in time. They also reflect on a tough week of stress, miscommunication, and their first big…
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In this episode, Pete teams up once again with veteran podcast producer Chris Stone to dive into another round of real, unfiltered questions from the mattress and furniture retail world. Backed by over four decades of industry experience, Pete shares straightforward, experience-driven advice for retailers navigating slow sales, personal pressures, …
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How do you prove CPQ value in CFO terms—not hype? In this episode, Cameron Marsh, Analyst at Nucleus Research, breaks down how their ROI Case Study and Value Matrix quantify CPQ outcomes customers feel every day: faster quote cycles, higher throughput with the same team, better margins from pricing, and fewer back-and-forth revisions thanks to visu…
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This week on the Merchant Sales Podcast, James Shepherd revisits a topic many thought was long gone — leasing. With today’s advanced and often expensive POS hardware, leasing is once again becoming a smart tool for ISOs and agents to close deals and increase adoption.James sits down with Robert Ensminger to discuss modern leasing strategies, real-w…
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Most marketers talk about learning and development - but how many actually practice it inside their own teams? In this episode of the B2B Vault, I sit down with Barry Ryan, Head of Marketing at Thirst, to dig into how real learning happens inside a marketing department - not the theory, the practice. Barry shares how his team builds a culture of co…
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The immense hype around AI agents is positively palpable, but is there value in adopting an army of AI minions today or is the promise of agentic AI still fictitious pulp? Here to help illuminate and elucidate the role of AI agents is Gabe Larsen, the Chief Revenue Officer at Signals and the former Chief Marketing Officer of Kustomer. Gabe joins co…
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Aaron breaks down his experience at Printing United 2025 — one of the biggest and most diverse print expos in the world. From setting up a two-story booth in record time to realizing how much reputation and resilience matter in business, this episode is packed with lessons about preparation, presence, and persistence. He shares how SquareCoil’s fir…
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All links and images can be found on CISO Series. Check out this post for the discussion that is the basis of our conversation on this week's episode co-hosted by David Spark, the producer of CISO Series, and Mike Johnson, CISO, Rivian. Joining them is their sponsored guest Bobby Ford, chief strategy and experience officer, Doppel. In this episode:…
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Manufacturers, distributors, T&L, and warehousing are always looking to become more efficient and productive, but are they embracing automation in the same areas we think they should? That was the subject of the latest BlueStar Nation end-user survey, sponsored by our friends at Honeywell. We asked their industry expert, Matt Sterner, to join the s…
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Discover why simplicity might be the ultimate Amazon strategy. This is straight from an industry veteran who’s seen it all. In this episode, Scott sits down with Scotty O. of Quickfire and Always Off Brand podcast to unpack decades of experience navigating Amazon’s third-party marketplace. From working with iconic brands like Columbia Sportswear an…
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Troy Munson – https://www.linkedin.com/in/troymunson and Daniel Berk –https://www.linkedin.com/in/danielberk dive deep into one of the most real conversations any parent can have: are we parenting in fear? From the growing backlash against gentle parenting to the pressure of raising resilient kids in a chaotic world, this episode pulls zero punches…
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When everyone else optimized for instant answers, Sid Masson built for depth and accuracy—and enterprise customers paid more for the difference. This episode is for SaaS founders who feel trapped competing on speed—and suspect their customers actually want something else. Most SaaS companies don't fail because they're too slow. They fail because th…
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Tessa Whittaker is the VP of Revenue Operations at ZoomInfo, where she leads a 70-person global team powering one of SaaS’s most efficient $1B+ revenue engines. Over the past decade, she’s helped architect the systems, cadence, and AI workflows that underpin how ZoomInfo operates at scale. Tessa is known as one of the most thoughtful operators in t…
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Workstand provides many tools and resources to help your website stand out and to help it be a great resource for shoppers and other cyclists researching their local cycling community. In this episode, we talk about 4 ways to improve the look and feel of your site, from DIY with the help of our Client Success team, all the way to full custom design…
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Want to rank #1 on Amazon and turn your listings into consistent bestsellers? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sit down with Sean Stone, founder of Stone’s Goods and YouTuber teaching Amazon sellers how to master SEO, PPC, and product rankability. Sean breaks down the exact …
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Brad Geesaman, Principal Security Engineer at Ghost, joins the podcast today to explore how AI and large language models are transforming the world of application security. The discussion starts with the concept of "toil"—the repetitive, exhausting work that drains AppSec teams as they struggle to keep up with mountains of security findings and ale…
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In Episode 144 of “The Trusted Advisor,” RSPA CEO Jim Roddy sits down with Gary Manchel, the all-time winningest men’s basketball coach at Mercyhurst (PA) University, to talk leadership and change management. Among the topics discussed are how to stay focused on your core goals while experiencing significant change, best practices for leading a gro…
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All links and images can be found on CISO Series. This week's episode is hosted by David Spark, producer of CISO Series and Jerich Beason, CISO, WM. Joining them on stage is Jack Leidecker, CISO, Gong. This episode was recorded live at HOU SEC CON 2025. In this episode: The open source sustainability problem AI levels the geopolitical playing field…
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