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Supporting small business, non-profits, artists and other talented individuals around the Omaha area. There will be interviews posted, event releases and my everyday life. Pushing positivity to the forefront is a mission!
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Welcome to The Podcast Therapist, where podcasting meets powerful marketing strategies to grow your business. I’m Shannon Hernandez, a radio broadcaster turned podcasting expert, and I’m here to help entrepreneurs and solopreneurs use podcasting as a dynamic tool to generate leads, clients, and revenue. With over 24 years of radio experience, I’ve mastered what makes listeners engage, stay loyal, and take action. The same principles that work in traditional radio—crafting great content, runn ...
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Welcome Back, What's Up Omaha! In our return episode I sit down with Nichole and Vincent from OCookies. It is so good to finally bring the podcast back. I hope you enjoy and learn about another local small business. OCookieOs mission: To crush the Gluten-Free, High Protein, stereotype by offering a unique, quality product, that’s delicious and does…
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Create Multiple Pieces of Content to Promote a Podcast
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30:58
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Struggling to repurpose podcast content and promote your show effectively? 🤔 Creating a podcast takes time and effort, but if you're only publishing full-length episodes without repurposing them, you're missing out on a huge opportunity to grow your audience. In this episode, I’ll show you how to turn one podcast episode into multiple pieces of con…
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The Hardest Part About Getting Your Podcast Noticed
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37:35
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Want to know how to get your podcast noticed and grow your audience? In this episode, we’re tackling the biggest challenges podcasters face when it comes to promotion and sharing actionable strategies to overcome them. If you’re struggling with podcast marketing, unsure where to focus your efforts, or frustrated with slow growth, you’re not alone. …
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Podcast Marketing Strategies That Get Results - Case Study
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45:47
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Discover how to master podcast marketing with proven strategies that deliver real results, as Shannon dives into two powerful case studies showcasing what works and what doesn’t. Using these detailed examples, Shannon uncovers the mistakes many make when aligning their podcast with their goals and shares actionable strategies to avoid these pitfall…
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Objectives Your Podcast Needs To Drive Results For Your Business
1:11:30
1:11:30
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Turning your podcast into a results-driven tool for your business can feel overwhelming without the right strategies in place. Today, we’re diving into the essentials of setting clear podcast objectives that align with your business goals. Discover how to create workflows that maximize efficiency, optimize your content for growth, and deliver real …
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Why Your Podcast Needs to Be on YouTube in 2025
1:07:15
1:07:15
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Are you wondering if YouTube is the future of podcasting? In this episode, discover why your podcast must be on YouTube in 2025. Shannon Hernandez not only dives into the 5 hard truths about YouTube podcasting but also breaks down the key insights shared during YouTube’s exclusive live podcasting event in December 2024. From leveraging SEO-friendly…
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When Life Happens: Balancing Family, Podcasting, and Mental Health
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8:44
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Life has a way of reminding us what’s most important, even when we’re chasing our podcasting dreams. In this heartfelt episode, Shannon Hernandez opens up about balancing personal responsibilities, such as caring for aging parents, with the demands of podcasting. From the value of batching content to his updated stance on YouTube as a podcasting pl…
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Podcast Burnout: How to Recharge, Reflect, and Stay Creative
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33:05
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Today on The Podcast Therapist: Feeling burned out from podcasting? Whether it’s the holiday rush or juggling personal and professional responsibilities, burnout can take a toll on even the most passionate creators. In this episode, I dive into how to manage and avoid podcast burnout, the importance of taking intentional breaks, and how reflection …
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11 Actionable Tips to Improve Your Podcast in 2025: Audio, Content Flow, and Branding
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33:26
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Want to grow your podcast and deliver a professional, engaging show in 2025? In this episode, I’m sharing 11 actionable tips to help you improve your podcast content, streamline its flow, and enhance audio quality. If you’re tired of losing listeners with long intros or uneven sound, these strategies will help you polish your podcast, boost engagem…
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How to Get Your Podcast Discovered with SEO and Inbound Marketing
1:04:30
1:04:30
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How are listeners finding your podcast? If you’re not getting discovered the way you should, it’s time to explore SEO and inbound marketing strategies tailored for podcasters. In this episode, Shannon shares how to optimize your podcast for search engines, use your website as a central hub for leads, and turn short-form content into powerful tools …
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2024 Podcast Marketing Trends: What You Need to Know for 2025
1:10:44
1:10:44
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In this episode of The Podcast Therapist, Shannon takes a deep dive into the 2024 Podcast Marketing Trends Report and what they mean for creators heading into 2025. He also reflects on his podcast reboot and shares practical tips for critiquing your own show to improve presentation and engagement. Plus, Shannon highlights essential podcast equipmen…
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The Podcast Therapist Returns: Solo Podcasting vs. Co-Hosting + Overcoming Burnout
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Have you ever wondered if you can run a podcast all by yourself or if you really need a guest? Struggled with burnout while trying to juggle content creation and life? This episode is all about solutions for those dilemmas. Shannon shares insights from his personal journey of podcasting, what went wrong, and how he rebooted his show with a fresh pe…
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In this episode of What's Up Omaha, I chat with Meg B who is the Community Manager for the Omaha area. We talk about how helpful reviews can be for local businesses and Yelp's Elite Program. Follow Meg & Yelp Omaha: Instagram: https://www.instagram.com/yelpomaha/ Email: [email protected] Small Guy Promotions: Instagram: https://www.instagram.com/small…
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Joe Secord stopped by What's Up Omaha to talk about his business and love for nostalgia of the Omaha area. Maybe you've heard of Made in South Omaha, Positively Papillion or Memories in Omaha. Those are just a few of the names that Joe and his family are behind. Joe's mom, dad, and wife have all played roles in this passion. Talk about a family bus…
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Happy To Help My Daughter Buy Her 1st Used Car
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Small Guy Promotions is happy to talk about the financial journey that we traveled. The years of working hard and saving allowed us to help our daughter buy her 1st used car in cash. NO CREDIT NEEDED! S/O to Home Team Auto Sales: Instagram: https://www.instagram.com/hometeamautosales/ Facebook: https://www.facebook.com/Hometeamauto Website: https:/…
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What's Up Omaha isn't going anywhere! I'm still here, but life is busy. I am still podcasting, just maybe not every week. If it was my job, it would be easy to do. In today's podcast, I'm talking about the local Jiu-Jitsu community and how it would be nice if we could cross train more often. After conversations with others that feel the same way, I…
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Collaboration! That is the word for this new What's Up Omaha podcast episode featuring Rich Mackey of the Cocktails, Tangents and Answers podcast and Antidote 71 Agency. This was a cool episode because this was my first time ever speaking with Rich and it was super chill. That is the way they like their podcasts to run and so do I. Together we can …
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In this episode of What's Up Omaha, I sat down with the owners of Caniglia's A Mano in Papillion. My family first gave them a try during our Pizza Tour and it was an instant hit with us. I was excited to talk with them about their journey as a local restaurant dealing with all the struggles that so many businesses are dealing with. Caniglia's A Man…
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Keeping the What's Up Omaha podcast going strong. In this episode, I talk about adopting our new dog, Alli-gator from the Nebraska Humane Society. We had a great experience and I think we got the right dog for our home! If you want to adopt a pet, follow the NE Humane Society! Nebraska Humane Society: Instagram: https://www.instagram.com/nehumaneso…
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In this What's Up Omaha episode, I'm talking about my new gym membership and getting to workout with my daughter. It is such a cool thing and some additional bonding time. I love it! Small Guy Promotions: Instagram: https://www.instagram.com/smallguypro... TikTok: https://www.tiktok.com/@smallguypromo... LinkedIn: https://www.linkedin.com/company/s…
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You'll Never Guess What I Found at Wal-Mart
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In this episode of What's Up Omaha, I discuss the current economy with every day expenses going up. Gas, goods, etc. are becoming so expensive and I have to make sure to donate! Plus, I found something at Wal-Mart that I wasn't expecting. I had to call 911! Small Guy Promotions: Instagram: https://www.instagram.com/smallguypro... TikTok: https://ww…
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Y'all know that Omaha Fattie had to visit Taste of Omaha 2022! I spent 2 days down there and enjoyed the local foods. Such a good time! Special thanks to: Made It Myself Gourmet Shave Ice: https://www.facebook.com/madeitmyselfshavedice Taste of Omaha: https://www.facebook.com/TasteofOmahaFestival Master's Hand: https://www.facebook.com/mastershands…
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In this episode of What's Up Omaha, I get to sit down with Macy. She is the owner of Dairy Twist out in Bellevue, Nebraska. They are serving up really great food that may be flying under the radar of a lot of people. Dairy Twist: Instagram: https://www.instagram.com/dairy.twist/ TikTok: https://www.tiktok.com/@dairy.twist Facebook: https://www.face…
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What's Up Omaha was on a small break, but I'm back now! It is important to take breaks if you need them. I was feeling rushed and not fully invested, so I took a couple weeks to just chill. New content is coming! Small Guy Promotions: Instagram: https://www.instagram.com/smallguypro... TikTok: https://www.tiktok.com/@smallguypromo... LinkedIn: http…
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A new What's Up Omaha episode is here after a week away. Mother's Day was good time spent with the family. Now, back to business! Small Guy Promotions: Instagram: https://www.instagram.com/smallguypro... TikTok: https://www.tiktok.com/@smallguypromo... LinkedIn: https://www.linkedin.com/company/smal... Twitter: https://twitter.com/SmallGuyPromo13 F…
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In this What's Up Omaha episode, I give a general update of how things are going. Omaha Fattie is an ever-growing beast! I still have to take my time and take it one step at a time. Follow Omaha Fattie: Instagram: https://www.instagram.com/omahafattie/ TikTok: https://www.tiktok.com/@omahafattie?l... LinkedIn: https://www.linkedin.com/company/omah.…
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Happy Easter 2022! (Parents, Don't Be Jerks!)
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What's Up Omaha took a week off from podcasting for Easter. I'm back now and I hope you enjoy this episode! Small Guy Promotions: Instagram: https://www.instagram.com/smallguypro... TikTok: https://www.tiktok.com/@smallguypromo... LinkedIn: https://www.linkedin.com/company/smal... Twitter: https://twitter.com/SmallGuyPromo13 Facebook: https://www.f…
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Small Guy Promotions/Omaha Fattie is all about patience and never giving up on the dream. If you want something, make it happen! I will continue to grind as I have for years and I will see success! Small Guy Promotions: Instagram: https://www.instagram.com/smallguypro... TikTok: https://www.tiktok.com/@smallguypromo... LinkedIn: https://www.linkedi…
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I got a job that will allow me to continue to put more focus on Small Guy Promotions and Omaha Fattie. I will also be helping people! It will hopefully be a rewarding opportunity. Small Guy Promotions: Instagram: https://www.instagram.com/smallguypro... TikTok: https://www.tiktok.com/@smallguypromo... LinkedIn: https://www.linkedin.com/company/smal…
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What's Up Omaha has been a great way for me to talk about things going on in my personal and professional life! I'm glad to have documented my journey and excited to see where things go in the future! A big S/O to TAGG for partnering with me. Together A Greater Good: Instagram: https://www.instagram.com/togetheragreatergood/ LinkedIn: https://www.l…
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In this episode of What's Up Omaha I sit down with Ethan Teske of the Twin Cities to talk about conquering food challengers across the Midwest. This was the second time that Ethan stopped by to chat, and on this visit we are talking about 300 wins! Follow Ethan: Instagram: https://www.instagram.com/ethanteske/ YouTube: https://www.youtube.com/resul…
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Man, I'm tired of the time change. It's time to stop changing the time. Lol. I'm working hard while not being employed. Enjoying my life too! Small Guy Promotions: Instagram: https://www.instagram.com/smallguypro... TikTok: https://www.tiktok.com/@smallguypromo... LinkedIn: https://www.linkedin.com/company/smal... Twitter: https://twitter.com/Small…
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Freelance Gigs, Job Hunting and Insurance Benefits
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13:04
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In this episode of What's Up Omaha, I'm talking about my journey through being unemployed, building up my projects for Small Guy Promotions & Omaha Fattie, and interviewing for jobs. Small Guy Promotions: Instagram: https://www.instagram.com/smallguypro... TikTok: https://www.tiktok.com/@smallguypromo... LinkedIn: https://www.linkedin.com/company/s…
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In this episode of What's Up Omaha, I sit down with Demi, who is the Public Relations Specialist for Girl Scouts of Nebraska. We're talking all things cookie and especially about the newly released Adventureful cookie. Girl Scouts of Nebraska: Instagram: https://www.instagram.com/girlscoutsne/ Twitter: https://twitter.com/girlscoutsNE Facebook: htt…
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#100 How I Got Fired From TD Ameritrade with guest, Cortney Kotzian (Part 2)
1:28:45
1:28:45
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This episode of What's Up Omaha is unlike any other episode. I don't usually have guests that speak about experiences like this, but I felt that I had to do my part and help Cortney Kotzian tell her story regarding claims of being a victim of bullying tactics and sexual harassment by a manager in the corporate world. Follow Cortney: TikTok: survivi…
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#100 How I Got Fired From TD Ameritrade with guest, Cortney Kotzian (Part 1)
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This episode of What's Up Omaha is unlike any other episode. I don't usually have guests that speak about experiences like this, but I felt that I had to do my part and help Cortney Kotzian tell her story regarding claims of being a victim of bullying tactics and sexual harassment by a manager in the corporate world. Follow Cortney: TikTok: survivi…
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In this episode of What's Up Omaha, I talk about Relationship Currency. Over my years, I have built up a lot of currency with friends and supporters. I haven't done anything special to build up my currency bank, I just treat people the way I want to be treated. Thank you to everyone that supports me and my efforts! Small Guy Promotions: Instagram: …
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In this episode of What's Up Omaha, I'm talking food and Omaha Fattie! We love a lot of restaurants, but can't get to them as much as we would like. Where is a place that you love, but don't get to enough? Square Donut: Instagram: https://www.instagram.com/squaredonutoma/ Twitter: https://twitter.com/SquareDonutOMA Facebook: https://www.facebook.co…
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In this episode of What’s Up Omaha, I kinda went off in a direction that I didn’t initially plan to, but I guess that’s how passionate I was about what I was speaking about. Our time here is short and I can’t imagine not trying to live my best life! We Don’t Coast article: https://www.omahachamber.org/wedontcoast/helping-small-guy-big-danell-taylor…
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What's Up Omaha was one of the featured Omaha podcasts in the January issue of the Omaha Magazine! I'm so honored to get this recognition. I just continue to work hard, create and hope that people notice. Feels like I'm doing something right! Huge thank you to the Omaha Magazine! Omaha Magazine Article: https://www.omahamagazine.com/2022/01/03/3801…
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What's Up Omaha - 1st Ever Metro Conference Girl's Winners
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In this episode of What's Up Omaha, I'm talking about how history was made with the Papillion La Vista High School Girl's Wrestling Team being the 1st ever girl's team to win the championship. This after recently becoming sanctioned. The girls work hard too and deserve more spotlight. It isn't just the media that I feel hasn't fully noticed, but th…
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Regardless of How You Feel About COVID...
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29:16
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On the What's Up Omaha podcast, you'll continue to hear me talk about my daughter and all the young ladies out here in Nebraska competing in high school wrestling. I'm proud of my daughter and her teammates. They may not understand the impact of what they are doing, but they are a part of change that is special. Also, regardless of how you feel abo…
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In this episode of What's Up Omaha, I talk about why I don't make New Year's Resolutions. The answer is pretty simple; I don't need to. Small Guy Promotions: Instagram: https://www.instagram.com/smallguypro... TikTok: https://www.tiktok.com/@smallguypromo... LinkedIn: https://www.linkedin.com/company/smal... Twitter: https://twitter.com/SmallGuyPro…
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Today on the What's Up Omaha podcast, join me as I speak with Will Schram and Robert Spooner of Nebraska Disc Golf Company in La Vista, Nebraska. Will, an ex-disc golf professional, recently opened the new business after an injury led him to be sidelined from actively competing in the sport. Location: 7127 Harrison St, La Vista, NE 68128 Phone: (40…
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Platteview High School Wrestling Tournament 12-18-21 - Merry Christmas!
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What's Up Omaha! This week I'm talking more wrestling after my daughter's most recent wrestling tournament. It was a great event, but they have some sketchy rules in the sanctioned wrestling world. This is probably the most agitated that you'll see me on a podcast episode. Outside of that, Merry Christmas! I hope you choose to spend some of your do…
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In this episode of What's Up Omaha, I am happy to announce that I will be using my Omaha Fattie platform to help our local, Tri-City Food Pantry, reach more people. Also providing other general updates from the week. Tri-City Food Pantry: Phone: 402-552-7061 Location: 302 American Parkway Papillion, NE 68046 Hours: Mon: 5:30 p.m. – 7:00 p.m.* Tue: …
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In this episode of What's Up Omaha, I'm giving a general update that includes happenings from the last week. This includes my first Jiu-Jitsu tournament since returning to training, my daughter's first wrestling tournament of the season, the Meet & Greet with Omaha Fattie and visiting the grand opening for Quirky Candies and Riot Creations by Ricki…
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In this episode of What's Up Omaha, I talk about being thankful for all the support I've received through Omaha Fattie. I also talk about Thanksgiving and spending time with the family. Together A Greater Good: Instagram: https://www.instagram.com/togetheragreatergood/ LinkedIn: https://www.linkedin.com/company/tagg-fundraising/ Twitter: https://tw…
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#98 Jiu-Jitsu At 10th Planet Omaha (CJ Harrison)
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In this episode of What's Up Omaha, I'm joined by my boy, CJ, and we talk about Jiu-Jitsu at 10th Planet Omaha. Sponsor/Affiliate: Stageman Underwear: To save 10% off your total purchase at stageman.com, use code: SmallGuy at checkout Small Guy Promotions: Instagram: https://www.instagram.com/smallguypro... TikTok: https://www.tiktok.com/@smallguyp…
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In episode of What's Up Omaha, I'm excited to announce that I have a new camera to improve the quality of the content that I am producing. Thank you to my friend, Ryan for connecting me with Aaron from RockBrook Camera. *Correction* They are at 169th, not 179th. RockBrook Camera: Phone: 402-691-0003 Location: 2909 S. 169th Plaza Ste 100, Omaha, NE …
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