Most podcasts don’t fail because of content. They fail because no one hears them or because they don’t know what to do once people start listening. Hosted by Shannon Hernandez, a 25+ year radio veteran at 98KUPD and podcast marketing strategist, The Podcast Therapist helps creators and business owners master the marketing, promotion, and audience-building side of podcasting. You’ll learn how to attract listeners, prepare for guests, and make the most of every opportunity when attention finally hits while also building the foundation for long-term growth. Each episode blends radio-tested strategies with modern creator tactics, built on years of real campaigns, interviews, and hard-earned experience from both sides of the mic. If you’re ready to grow your show, handle the spotlight, and build a lasting connection with your audience, this is where you start.