Join Alan B. Hart as he dives into conversations with the world’s leading chief marketing officers and business innovators. Tune in to get inspired by the stories and experiences of marketing visionaries—and stay ahead of the curve.
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Sjoerd Handgraaf / Sharetribe Podcasts
Two-Sided, the podcast about building an online marketplace business. Two-sided of course, because we’ll discuss Demand & Supply, but also the good side and the bad side, the easy stuff and the hard stuff, and how it looks from the outside versus what is really going on on the inside of an online marketplace. In this series, we sit down with marketplace entrepreneurs, investors and other brilliant minds who work with online marketplaces and two-sided platforms every single day. We will talk ...
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18: The secret to Klarna’s AI advantage: Insights from David Sandstrom, chief marketing officer at Klarna
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In today’s episode, we continue our Cannes Lions series as Alan and David Sandstrom, chief marketing officer at Klarna, discuss how embracing change, leveraging artificial intelligence (AI), and balancing data-driven efficiency with creativity are shaping the future of marketing and brand-building. Klarna is a financial technology company that is w…
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17: Google it: Smarter marketing with AI: Insights from Sean Downey, president of Americas & Global Partners at Google
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Sean Downey is the president of Americas & Global Partners at Google, overseeing the company’s expansive advertising business, including Google Search and YouTube. With a background rooted in the earliest days of digital marketing startups and leadership roles at DoubleClick and Google, Sean draws on leadership lessons learned from his father, part…
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16: Driving audience engagement with the magic of Disney: Insights from Andrew Messina, senior vice president at Disney Advertising
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Andrew Messina is a Senior Vice President at Disney Advertising. He began his career on the agency side before moving into daytime sales at ABC, then advancing to a primetime senior account executive role, and ultimately rising to his current position. For the past 17 years, Andrew has led all brand advertising initiatives at Disney Advertising, in…
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15: Live from Cannes Lions 2025: Candid conversations on the future of marketing
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Each year, top creative minds gather at the Cannes Lions Cannes Lions International Festival of Creativity for a week of innovations, awards, and candid conversations about the future of marketing. Over the next month, you will get exclusive insight into the latest trends and stories shaping the industry through interviews with leaders from some of…
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14: Bridging the gap between marketers and consumers: Insights from Gayle Troberman, executive advisor at iHeartMedia
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Are your ads landing with consumers? According to iHeartMedia's “The New American Consumer 2.0” study, 44% of Americans feel ignored by most media and advertisers .1 In today’s episode, Alan chats with Gayle Troberman, executive advisor at iHeartMedia, about the gap between marketers and consumers, ways for marketers to bridge this gap, and the mar…
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13: Ways to nail your product positioning: Insights from Sjoerd Handgraaf, chief marketing officer at Sharetribe
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How do you determine your product's market value beyond its features? In today’s episode, Alan and Sjoerd Handgraaf, Sharetribe's chief marketing officer (CMO), discuss Sharetribe’s origins, product evolution, and how Sjoerd’s team identified its ideal product positioning by evaluating the true value it provides to marketplace founders. Sjoerd shar…
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12: Forging a regenerative future for fashion: Insights from Eric Liedtke, executive vice president of brand strategy at Under Armour and founder and chief executive officer of UNLESS Collective
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Can streetwear be made with zero plastic? Eric Liedtke says it can be, and he is on a mission to systematically change the fashion industry by shifting away from petroleum-based materials to plant-based materials. In 2014, Eric was already a leader in the fashion industry as the Head of Sports Performance at Adidas when the issues of micro and nano…
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11: Exploring the “2025 CMO Tenure Study”: Insights from Richard Sanderson, marketing, sales, and communications practice leader at Spencer Stuart
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What do executive recruiters look for when placing chief marketing officer (CMO) candidates? Why do CMOs have some of the shortest average tenures among the C-suite? Richard Sanderson has spent nearly his entire career as an executive recruiter. He began as an intern at Russell Reynolds Associates in the United Kingdom, then eventually joined them …
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10: The strategic genius of Taylor Swift: Insights from Kevin Evers, senior editor at Harvard Business Review
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What lessons can marketers learn from Taylor Swift’s massive success? In today's episode, Alan Hart talks with Kevin Evers, senior editor at Harvard Business Review and author of the book There’s Nothing Like This: The Strategic Genius of Taylor Swift, about the branding and strategy lessons marketers can learn from the record-breaking artist. He r…
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Introducing a new podcast: Sharetribe Founder Stories - Marcel Fairbairn of GearSource
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**This is a one-off cross-promotional episode of our new podcast: Sharetribe Founder Stories.** This new podcast features interviews with founders building successful online marketplaces with Sharetribe. Discover how founders identified opportunities, overcame challenges, and scaled their platforms—from their first transaction to millions in GMV. E…
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9: What’s next for performance marketing? Insights from Ed Kennedy, group product marketing manager at Adobe
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What if you could know how new creative would perform before you invest in it? This is the exact functionality Adobe's latest creative intelligence tools are working towards. In today's episode, Alan chats with Ed Kennedy, group product marketing manager at Adobe, to explore their new Generative AI (GenAI) tools. These tools provide a gateway for m…
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8: Agentic AI and the attention economy: Insights from Ryan Fleisch, head of product marketing for Adobe Real-Time CDP, and audience manager at Adobe
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Ryan Fleisch is the head of product marketing for Adobe Real-Time Customer Data Platform (CDP), and audience manager at Adobe. He is also a recent first-time girl dad and Alan's go-to technology whisperer. Ryan has experience on both the agency and brand sides of digital marketing and has been with Adobe since 2014. His current role, coupled with h…
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7: How GIFs deliver branding magic: Insights from Kevin Hein, CGO at GIPHY
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Kevin Hein is the chief growth officer (CGO) at GIPHY. He began his print publishing career with Ziff Davis when print and tech were merging. Here, he learned the fundamentals of strategic selling while working on the PC magazine account. Kevin joined GIPHY in August 2024 and has since been instrumental in transforming GIPHY into a unique platform …
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In this solo episode, Sjoerd wraps up Season 3 of Two-Sided, summarizing key lessons from eight insightful conversations with leading marketplace investors. He highlights essential themes like leveraging network effects for defensibility, the power of starting small before scaling, succeeding in B2B marketplaces, and how AI is reshaping the future.…
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6: Powering commerce from text to checkout: Insights from Mike Manheimer, CCO at Postscript
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Mike Manheimer is the chief customer officer (CCO) at Postscript—and a soon-to-be first-time father. Postscript is a short message system (SMS) marketing platform powered by AI, designed to help e-commerce brands within the Shopify ecosystem build personalized connections with their customers to drive revenue. Mike entered the SaaS world straight o…
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5: Using ‘fan truths’ to drive a fast-food renaissance: Insights from Tariq Hassan, chief marketing and CX officer at McDonald’s USA
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Tariq Hassan is a proud girl dad, a transformational leader, and the chief marketing and customer experience (CX) officer at McDonald’s USA. Before joining McDonald’s, Tariq spent over 20 years in global marketing, communications, innovation, and consumer insights. Before moving into his first chief marketing officer role at Petco, he held marketin…
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S3E08 - Building defensible marketplaces: insights on network effects and AI - Pete Flint (NFX)
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In this episode, we dive into the world of marketplaces with Pete Flint, co-founder of NFX, one of the leading venture firms specializing in network effects. Pete brings decades of marketplace experience, from the founding team at Lastminute.com to the creation of Trulia and its merger with Zillow. At NFX, Pete and his team have a unique perspectiv…
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4: Unleashing growth with the ‘yes, and’ strategy with Jenn Garbach, CMO at PNC Bank
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Jenn Garbach is the chief marketing officer at PNC Bank, where she leads a team of approximately 200 marketing professionals. Her team focuses on brand and line-of-business marketing, paid and social media, direct marketing, and digital marketing strategies. She also helps oversee the bank's relationship with Arnold Worldwide, PNC’s integrated mark…
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S3E07 - Disrupting Legacy Industries with B2B Marketplaces - Laurens Groenendijk & Bas Rieter (DFF)
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In this episode, we dive into the world of B2B marketplace investments with Laurens Groenendrijk and Bas Rieter from DFF Ventures. With years of experience as founders and investors, Bas and Laurens (as co-founder of JustEat and Treatwell) share valuable insights into building and scaling marketplaces that disrupt traditional industries. Tune in fo…
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S3E06 - From first revenue to breakout success - Colin Gardiner (Yonder.vc)
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In this episode, we’re joined by Colin Gardiner, a seasoned operator and investor in the marketplace space. From his experience scaling Outdoorsy to leading early-stage investments, Colin dives into the critical elements that make marketplaces succeed and thrive. Highlights: Why unique supply is key: Colin explains how aggregating truly unique supp…
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S3E05 - Founders and speed: finding and funding scalable marketplaces - Jeroen Arts (Speedinvest)
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In this episode of Two-Sided, we explore how early-stage marketplace investors like Jeroen Arts at Speedinvest evaluate and support marketplace founders. Jeroen brings years of experience in identifying scalable marketplace models, high-potential founders and shares his approach to spotting opportunities and avoiding common mistakes for early stage…
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3: Transforming marketing with 3D spatial data: Insights from Tom Klein, CMO at Matterport
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Tom Klein is the Chief Marketing Officer at Matterport. He brings more than 20 years of experience spearheading marketing efforts for some of the world’s leading brands and has a passion for operating at the intersection of marketing and technology. Before Matterport, Tom served as the Global Chief Marketing Officer of Mailchimp, where he led the c…
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S3E04 - Navigating marketplace growth: Lateral attacks and the power of the niche - Mira Mihaylova (Piton Capital)
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In this episode, we are joined by Mira Mihaylova from Piton Capital. Since its inception in 2010, Piton Capital has focused solely on network effects businesses, having invested in over 100 businesses, all with network effects, and the vast majority of them are marketplaces. Some of the things we’ll talk about: Frontal vs lateral attack strategy: M…
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S3E03 - What turns a good marketplace into a great marketplace? - Andrew Blachman (Marketplace Capital)
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In this episode, Andrew Blachman, co-founder of Marketplace Capital, shares his wealth of experience in building and investing in online marketplaces. As an operator turned investor, he reveals valuable insights for aspiring marketplace founders.Highlights: The importance of creating new market opportunities: Andrew explains how successful marketpl…
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2: Driving paint trends with Behr's Color of the Year: Insights from Andy Lopez, SVP and Head of Global Marketing at Behr Paint Company
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Andy Lopez is the Senior Vice President and Head of North America Marketing at Behr and proud father to three children under the age of eight. At Behr, Andy leads the Brand Marketing department overseeing global B2C and B2B brand strategy, creative, media, PR, design, digital, innovation, consumer experience, and research. As the youngest Global He…
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S3E02 - Four steps to evaluate a network effects business - Sameer Singh (SpeedInvest / Breadcrumb.vc)
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In this episode, we'll talk to Sameer Singh, an angel investor known for his excellent blog on network effects, Breadcrumb.vc, former Atomico Angel, and current venture partner at SpeedInvest. We’ll discuss how Sameer evaluates marketplace businesses: Evaluating Network Effects: Sameer walks through his four-step evaluation process for marketplace …
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1: Marketing meets public policy at Neara: Insights from Mary Cleary, VP of Marketing, Communications & Public Policy
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Mary Cleary is the VP of Marketing, Communications, and Public Policy at Neara. Under her leadership, Neara has grown from its Australian roots to establish significant presences in Europe and the U.S. Mary's unique approach to marketing in risk mitigation reflects her deep sensitivity and empathy, honed through her diverse career journey. Beginnin…
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S3E01 - Lessons from investing in 1,100+ network businesses with Jose Marin of FJ Labs.
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After a brief hiatus, Two-sided—the marketplace podcast is back! I’m super excited to kick off season three of the podcast with a chat with Jose Marin of FJ Labs. FJ Labs is considered the world’s most prolific angel investor: they have over 1,100 startups in their portfolio, including heavy hitters like Airbnb, Alibaba, and AngelList (and that’s j…
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We have a new look and name, Marketing Beyond with Alan Hart, brought to you by Deloitte Digital. Our previous series, Marketing Today, has evolved into something even bigger and better. We've expanded our team and boosted our global support to bring you the great content you love, plus so much more. Marketing Beyond will take you on a deeper journ…
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Two-Sided Season 3 coming out next week! - Trailer
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Season three of Two-Sided is here, and we’re switching focus. After exploring the experiences of entrepreneurs and founders in previous seasons, we now dive into the minds of the investors shaping the future of online marketplaces. I chat with top marketplace VCs like Jose Marin from FJ Labs, Pete Flint from NFX, and Andrew Blachman from Marketplac…
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In this special, one-off mini-episode of Two-sided, Sjoerd asks for your help and reflects back on the past ten years of building marketplace software at Sharetribe. On January 30th, 2024, Sharetribe launched its best marketplace builder today on Product Hunt. We were featured as #2 Product of the Day! Thank you so much for your support! With the n…
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