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Get behind-the-scenes access to the minds shaping the world of Private Equity, hear captivating stories about transactions and investments, and learn about the innovative approaches leading investors, operators, advisors and bankers employ to drive sustainable growth and create enterprise value. https://www.howtosaas.com/pevaluecreation
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How To SaaS

Shiv Narayanan

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Have you ever wondered about what other SaaS companies are doing to grow their business? What channels are they experimenting with? Where are they finding traction? Welcome to How To SaaS — the go-to podcast for growing your cloud software company. Hosted by growth strategist Shiv Narayanan, Founder of How To SaaS and the CMO of Wild Apricot — the #1 membership software for small associations and nonprofits. Each week will bring you interviews with founders, CEOs and growth leaders who have ...
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Redesign Your Business to Work for You—Not the Other Way Around. Hey there, I’m Ryan Tansom, and I know firsthand how overwhelming it can feel to be stuck in the grind of running a business. In 2009, I jumped into my family’s $21 million company when it was losing nearly $1 million a year. Over five years, we turned it around and sold it for eight figures—but the journey left me with more questions than answers. The stress, the massive tax bill, and the lack of clarity on how our decisions a ...
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Shiv interviews John Stewart, Founder and Managing Partner at MiddleGround Capital. In this episode, John shares his expertise in investing in the industrial B2B manufacturing space — from his two decades at Toyota, to moving to the investment side of the equation. Learn about underwriting the value creation plan and creating enterprise value for i…
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What happens when the business you built no longer protects you from the parts of yourself you've been avoiding? Alex McClafferty co-founded and sold WP Curve to GoDaddy—but it wasn’t until after the exit that he found himself face-to-face with an identity crisis, emotional collapse, and a brutal confrontation with his shadow self. In this raw and …
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What really happens when an entrepreneur sells their business? For John Rood, it was the start of a deeply personal reckoning with identity, purpose, risk, and time. In this episode, we go beyond the typical exit story and talk about what it actually feels like to step away from the company you built—and what comes next when you’re no longer busy, …
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Shiv interviews Alex Russ, Senior Managing Director & Head of North America at Evercore’s Private Funds Group. In this episode, Alex shares his experience helping private equity GPs raise funds from LPs. Learn how to approach fundraising in the current market, the characteristics that successful fundraisers have in common, and the importance of a s…
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This episode is fire. Elliott Holland is a straight shooter who has seen hundreds of deals from every angle—searcher, investor, operator, and QofE provider. In this conversation, we cut through the noise to talk about what’s really going on in the acquisition market, why most self-funded searchers fail, and how owners can actually position their bu…
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Shiv interviews Chris Sznewajs, Founder and Managing Partner at Pacific Avenue Capital. In this episode, Chris and Shiv discuss carve-outs, buyouts, and the non-traditional types of investment deals available for “unnatural” owners – founders and investors who are ready for a transition. Learn how to underwrite these types of deals, and what benchm…
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Most business owners are exhausted by marketing that feels like a black box—random tactics, disconnected agencies, and no clear ROI. Kim Clark knows that pain—and she’s built the solution. As the former head of sales and marketing at ITR Economics, Kim helped transform the business from a founder-led consulting firm into a scalable company that exi…
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This episode sets the bar. Pat Hobby, my former business partner, is one of the best CFOs I’ve ever worked with. He’s not just a CPA or an operator—he brings an investor mindset and decades of experience managing financials with the purpose of building long-term value. In this conversation, we break down exactly what a business owner should expect …
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On this episode of the Private Equity Value Creation podcast, Shiv speaks with Amanda Kim, Principal at Avante Capital Partners. As a majority women- and minority-owned private credit and structured equity fund, the team at Avante Capital Partners uses their unique insights and network to win deals, generate better returns and help women advance in…
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Many owner-operators begin their journey driven by the vision of personal and financial independence, only to find themselves entrenched in the daily operations, unable to step away without fear of chaos. In this episode, I talk with Rob Dube, co-founder of ImageOne and visionary behind The 10 Disciplines for Managing and Maximizing Your Energy™, a…
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Today I'm talking with Shannon Susko, a serial entrepreneur who developed the 3HAG (3-Year Highly Achievable Goal) and Metronomics frameworks. What sets Shannon's approach apart is how directly it connects your strategic plan and execution rhythms to clear, measurable financial outcomes. It's an operating system built specifically for business owne…
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Shiv interviews Mason Myers, Founder and CEO at Greybull Stewardship. In this episode, Mason explains why Greybull Stewardship focuses on pre-middle-market companies and the steps they take to set these companies up to be true middle-market companies primed for PE backing. Learn how they take companies under $5M in EBITDA and grow them organically,…
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SBA loans have always been a key tool for financing business acquisitions, but recent changes have opened up new opportunities for both buyers and sellers. If you're thinking about selling your business, acquiring one, or financing a transition, these updates could have a major impact on your strategy. Watch on YouTube In this episode, I sit down w…
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Shiv interviews Devon Kirk, General Partner, and Jonathan Metrick, Chief Growth Officer at Portage. Devon and Jonathan share their perspectives from different sides of the investment table – Devon is on the investing team while Jonathan is on the internal ops team. Learn about their experiences investing in global FinTech and financial services, wh…
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Shiv interviews Joseph Hanna, Founding Partner at Pivoting Model Partners. In this episode, Joseph talks about differentiating between your product’s feature set and the customer’s perceived value in that feature set. Learn why companies should consider pivoting to AI to grow and sustain their business, and how companies can deploy and leverage AI …
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The economy is shifting fast, and if you’re a middle-market business owner, the moves you make today will define your future—whether that’s navigating capital markets, securing financing, or making critical reinvestment decisions. Watch on YouTube In this Quarterly Economic & M&A Update, I bring together three powerhouse guests to give you real-tim…
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Shiv interviews Jim Sharpe, Partner and Head of Propel at Unity Partners. In this episode, Jim talks about how to truly action a company’s values and incorporate them into your growth plans while ensuring alignment with founders. Learn about building a culture of ownership, how to use employee equity as a growth strategy, and why clear and transpar…
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Shiv Narayanan, Founder and CEO of How To SaaS, explains how AI can be leveraged by the private equity world. Learn about the differences between general and verticalized (or specialized) AI and how data is the product. Listen to how PE firms can use AI in the diligence phase, and the business strategy for companies to build their own vertical AI t…
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Scaling a business isn’t just about increasing revenue—it’s about building the right leadership team to support that growth. Too often, business owners get stuck because their team isn’t structured for the future, leaving them to fill the gaps instead of leading strategically. Watch on YouTube In this episode, I sit down with Rick Rittmaster and Mi…
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Shiv interviews Josh Schwartz, Operating Principal at Growth Factors. In this episode, Josh talks about the unique operating partner model between Growth Factors and Bregal Sagemount. Learn his approach to value creation from the GTM side, how to look for growth levers during diligence, and how to navigate the political dynamics between operating p…
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More revenue, more employees, and more complexity can actually pull you deeper into the day-to-day grind—unless your business is structured the right way. Watch on YouTube In this episode, I sit down with Nick Bradley, a business growth strategist and private equity veteran who has worked on billion-dollar deals and now helps business owners scale …
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Shiv interviews Todd Morrissey, Partner at Hidden River Strategic Capital. In this episode, Todd shares alternative avenues for founders and entrepreneurs other than a growth equity buyout and private credit deals. Learn how they help companies determine how much capital they need to scale, the opportunities for combining debt and equity as an inve…
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Many business owners dream of building a company that thrives without them, but few understand what it takes to make that a reality—especially when facing a leadership crisis. In this episode, I sit down with Heather Braimbridge-Cox, CEO of Windings, and Bill Mills, founder of The Leadership Process™, to break down how to transform a struggling cul…
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Shiv interviews Brad Armstrong, Partner at Lovell Minnick Partners (LMP). In this episode, Shiv and Brad talk about LMP’s approach to supporting their portfolio companies with a robust operating partner bench, as well as how to prioritize where to allocate budget, resources, and advisors when making value creation plans. Learn about weaponizing the…
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I’ve spent the last handful of episodes diving deep into business valuations, M&A jargon, and how buyers think about value. But here’s the thing—most of it doesn’t matter unless you actually have cash left over at the end of the day. Watch on YouTube That’s why I brought Patrick Donohue back on the show. He and I have been in the trenches, working …
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Most business owners go through a pivotal moment—their first real look behind the curtain at how buyers value companies. For Rens Hayes, that moment came when he went through a sale and due diligence process for his father’s structural steel business. What he learned from that experience completely changed how he approached building and scaling his…
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Shiv interviews Stephen Marks, Managing Director, Emmersion Capital. In this episode, Shiv and Stephen discuss the benefits and challenges of nearshoring, including the economies of scaling your workforce in Latin America, onboarding and company culture, as well as macroeconomic risks and political challenges. Learn about labor arbitrage opportunit…
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In a world full of business jargon and complicated metrics, free cash flow stands out as the foundation of value creation for both owner-operators and investors. kXVm3nQBij8 Watch on YouTube Ken Sanginario returns to focus on this core principle, unpacking the noise around financial metrics and zeroing in on sustainable free cash flow—cash availabl…
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Shiv interviews Diamond Innabi, Principal at Software Equity Group. In this episode, Diamond shares how investment banks can help founders position their companies to increase the likelihood of transactions. Learn how successful founders think about the process of exiting, as well as how to maximize the valuation of a transaction and ensure the int…
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Most business owners focus on the offer price when selling their business—but the deal structure is what ultimately determines how much you walk away with, when you get it, and how much risk you take on. Watch on YouTube In this episode of Independence by Design™, I sit down with Dave Diehl, CEO of Prairie Capital Advisors, to demystify the complex…
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Shiv Narayanan, Founder and CEO at How To SaaS, shares his presentation from Silicon Y’All 2024. Learn about the nine critical marketing problems most companies face, from poor gross revenue and net retention problems to not generating enough traffic or leads. Shiv also shares the five most common value creation scenarios and the four major marketi…
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Most business owners think a high offer price is the ultimate goal in selling their business—but the truth is, every buyer has their own game plan, and not all offers are created equal. Watch on YouTube In this episode of Independence by Design™, I sit down with Jeff Buettner from ButcherJoseph to explore how private equity firms, strategic buyers,…
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As a business owner, you’ve likely heard terms like EBITDA, working capital, and Weighted Average Cost of Capital (WACC)—but do they feel relevant to your day-to-day decisions? In this episode, I sit down with Ken Sanginario and John Lawlor to demystify these concepts and show how they directly impact your ability to grow, scale, and transition you…
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Shiv interviews John Bailey, Co-Founder at OneFund Investments. In this episode, John shares how he runs his fund of funds, how he vets the PE firms they invest in, and the pros and cons of how PE firms approach operating teams. Learn about key differences between the three models for operating teams within PE firms, how to build a lean (but impact…
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Running a business often feels like juggling flaming torches—especially when cash flow, growth, and operations clash with your personal goals. Today, I sit down with Jimmy Fritz, a good friend and second-generation business owner of The Wedding Shoppe and Kennedy Blue, to unpack his journey from being entrenched in daily operations to becoming a tr…
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Many business owners struggle to connect their financials to actionable insights and ownership goals. In this episode of Independence by Design™, I sit down with Tracy Bech—founder of the 60-Minute CFO and creator of a financial forecasting system that simplifies the three-statement model—to break down the 14 Ownership KPIs that every owner-operato…
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Many business owners wrestle with understanding the CEO’s role and its connection to ownership. In this episode of Independence by Design™, I sit down with Joel Trammell—a seasoned entrepreneur who has grown and sold two companies to nine-figure exits—to break down what a CEO truly does, how the role aligns with ownership, and how owners can transi…
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If you’ve ever read Profit First or The Pumpkin Plan, you know Mike Michalowicz delivers game-changing ideas for entrepreneurs. In this episode, we dive into his newest book, All In, and talk about the systems, frameworks, and mindset shifts you need to build a business that thrives—with or without you in the room. Watch on YouTube Mike and I tackl…
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If you’ve ever wondered how to protect and scale your company’s culture while cutting down on friction, drama, and the “execution gaps” that keep you stuck in the weeds, this episode is for you. I sit down with Bill Mills, founder of The Leadership Process, to dive into the strategies that help owner-operators like you align your team, systematize …
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What happens when the business you thought would set you free starts to feel like a prison? In this episode of Independence by Design™, I sit down with Jean Moncreiff, a seasoned entrepreneur turned coach, to unpack the hard lessons he learned scaling businesses, juggling cash flow nightmares, and realizing he was building a job, not independence. …
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This episode is sponsored by scaleMatters. In this episode, Shiv Narayanan interviews Scott Stouffer, CEO and Founder at scaleMatters, to talk all about data – data hygiene, data infrastructure, and the insights that come from data to make those important value creation decisions. Learn how scaleMatters – a firm that specializes in go-to-market ana…
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In this episode of Independence by Design™, I sit down with Walker Deibel, author of Buy Then Build and founder of Acquisition Lab, to uncover the strategies that turn owner-operators into true business owners. Walker shares his expertise on how to use acquisitions to build wealth and create independence by aligning your business with your long-ter…
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Shiv interviews Sean Cantwell, Managing Partner at Volition Capital. In this episode, Sean shares how Volition Capital’s operations teams support their portcos with the resources, tools, and frameworks they need to grow. Learn about best practices including portfolio summits, internal resource portals, and training. Hear about when it makes sense t…
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In this episode of Independence by Design™, I sit down with Marcel Petitpas, a visionary in operational clarity and profitability for professional services. Marcel's journey as the CEO of Parakeeto has been marked by solving one of the most complex puzzles in professional services—mastering profitability through operational data. We explore his per…
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Shiv interviews Jordon Kruse, Managing Director and Co-Portfolio Manager, and Matt Wilson, Managing Director and Co-Portfolio Manager, at Oaktree Capital. In this episode, Matt and Jordon explain their approach to special situations investing, including rescue financing transactions where they restructure the debt and balance sheet of companies. Th…
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In this episode of Independence by Design™, I have a fascinating discussion with Brandon Henry, who works closely with billionaires and ultra-high-net-worth families as part of a family office. This conversation is invaluable for owner-operators running middle-market companies, offering a glimpse into the world of sophisticated wealth management an…
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Shiv interviews Krista Skalde, Chief Talent Officer Partner at Inovia Capital, Meryl Almeida, Director of Corporate Development at Inovia Capital, and Kory Jeffrey, Principal & VP, Technology at Inovia Capital. In this episode, Krista, Meryl, and Kory share how they evaluate acquisitions, how to create value from a corp dev perspective, and how to …
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In this episode, I sit down with Tom Walker, a financial strategist who’s all about connecting the big picture to the details—uncovering hidden constraints, planning for the unexpected, and transforming companies into resilient, wealth-generating assets. Tom brings a no-nonsense approach to planning, not to predict every outcome, but to create a fr…
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Shiv interviews Aldy Keene, CEO at Loyalty Research Center. In this episode, Aldy shares how to evaluate the quality of relationships to understand how loyal a company’s customer base really is, and how both founders and investors can use that data to create value. Learn why companies should spend more time analyzing their customer base, how to fin…
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Demystify what it means to prepare for a third-party sale and how an investment banker can be a game-changer in that process. For owners weighing their exit options, Adam shares insights on how to gauge your business’s market value from a third-party buyer’s perspective—highlighting what you need to know about valuations, strategic buyer selection,…
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