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The Society Pod

Jessica Yarmey

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The Society Pod is a podcast for entrepreneurs, marketers and leaders, hosted by Jessica Yarmey. Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym and Club Pilates. In 2020, she shifted her focus from driving demand for franchised brands to building brands. She built her first fitness franchise, KickHouse, from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022. Currently, Jessica is launching a brand new fitness conc ...
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It's not uncommon in the fitness industry for great brands to launch with a good class offering but a limited ability to grow revenue. In this conversation, I connect with Kelsey Willhite who's an expert at moving the needle on critical metrics in the fitness industry: booking rates, conversion rates and of course revenue generated. In our conversa…
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Pete Moore has had a front row seat to many of the mergers and acquisitions in the HALO Sector over the past 15 years. In this conversation, we discuss the current state of fitness and the HALO Sector, from dollars entering the space to consumer trends to the nomenclature of “wellness” and “community.” The list of brand name drops is long: Soul Cyc…
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April Porter brings her experience as a multi-unit franchisee to her new coaching concept, SecretSOS, a business intelligence platform aimed at helping franchisees and small business owners maximize their potential. April discusses her journey from owning kickboxing gyms to founding SecretSOS. We dive into common mistakes franchisors make, the impo…
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In this episode Allison Beardsley and Eric Tepper share their unique journeys in the fitness industry and their current project: growing Red Light Method. Bringing complementary personalities to the organization, Allison and Eric are building a fast growing fitness franchise in the trendy recovery segment of fitness. We discuss the importance of bl…
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In this episode, I chat with Eric Malzone about the multifaceted nature of his career in the fitness industry, his journey into podcasting, and the lessons learned along the way. We discuss the importance of networking and how podcasting helps nurture your network. Eric shares insights on the art of improv in conversations, and the value of being p…
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NOTE: My audio didn't record correctly but Maya's sounds great and she shares so many gems, I didn't want this episode to go to waste! Thank you for powering through listening to my bad audio! Maya Ratcliff is the founder and CEO of Hawaii Fluid Art. She shares her unique journey from corporate banking to establishing a successful art-for-everyone …
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Sam Tooley, CEO and co-founder of Alpha Fit Club, has spent the last few years quietly building a fitness empire centered around community and brand. At the center of the ecosystem is Sam himself as well as the fast growing fitness franchise, Alpha Fit Club. In this conversation, he shares his journey in the fitness industry, discussing the vision …
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Corrales Cachola is a strategic consultant and marketer, helping brands bring human-centric marketing and storytelling to life for their organizations. In this conversation, we discuss how to uncover core brand stories, the significance of deep values in branding, and the evolution of Corrales' company, Brand New Voices. He discusses the essence of…
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Matt Zeigler is a true Renaissance man, working as a managing director at Sunpointe Investments while also pursuing creative side projects in his free time. Our conversation focuses on curiosity fueling creativity and then creativity fueling unique perspectives in the traditionally uncreative environment of finance. We explore themes of introversio…
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In this episode of The SocietyPod, Melissa Knowles shares her career journey through the fitness industry, discussing the evolution of fitness trends, the impact of technology and AI, and the importance of personal wellness. As the Vice President of Global Key Accounts at ABC Fitness, she reflects on her leadership style, emphasizing vulnerability …
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I’ve been in a funk. Unfortunately, I know exactly why. In today’s episode, I unpack the issue that I’ve been working through lately of trying to stay balanced between skepticism & belief. While I normally skew a little skeptical, negativity has recently expanded and it’s impacted everything. Including my skin. LOL! Let's all learn from my current …
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In this fitness-focused episode of SocietyPod, I host Matt Burruss and Spencer Panchik, who are introducing XPODIUM to the US and Canada. They discuss their backgrounds in fitness, the vision behind XPODIUM as a lifestyle brand rather than just an equipment company, and the evolving landscape of the fitness industry. Our conversation highlights the…
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With an entire career built in the fitness industry, Raphael Konforti knows how to drive revenue for facilities and results for members. As Senior Director of Fitness, Business and Operations at 24 Hour Fitness, he has a front row seat to the fast-evolving personal training space. We discuss the legacy of 24 Hour Fitness, the importance of trainer …
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The top fitness concept on the Inc 5000 (ranked #276) BODYBAR Pilates is on a hyper growth track. In this episode, I connect with Kamille McCollum, President and Chief Brand Officer of BODYBAR on what makes her concept unique among other Pilates concepts and franchises. We discuss the evolution of Pilates, the unique approach of BODYBAR, the import…
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Tyrre Bucks is a professional athlete who turned his passion for athletics into Players Health, a company dedicated to creating safe spaces for athletes. With $60million raised in a recent series C fund-raise, Players Health is poised for another year of fast growth. In this conversation, Tyrre shares his journey from being a professional athlete t…
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Kelly Ann Winget is a wizard when it comes to democratizing investment information. She has a brilliant way of making complex topics clear and making the scary world of alternative investments less scary! In this episode, we discuss the importance of financial literacy, the challenges faced by female founders in securing investment, and the need fo…
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Less than a year and a half after exiting his hyper wellness franchise, Restore, Jim Donnelly has launched his latest health optimization project: Humanaut Health. In this episode, Jim emphasizes the importance of expert guidance and support in achieving health goals and the need for a comprehensive approach to health that goes beyond traditional m…
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Alicia Miller literally wrote the book on Private Equity and franchising: Big Money in Franchising (linked below). We discuss the intersection of these two fields, the importance of unit level economics for franchisors, and the current trends in franchising. Alicia shares insights from her book on preparing for private equity deals, the challenges …
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Becky Cerroni has been a founder, CEO and advisor in the fitness space for the last 10 years. She currently serves as the President & COO of GoSaga, which is a conglomerate of health, fitness & beauty brands. We discuss the evolution of the fitness industry, the impact of COVID-19, and the future of wellness and recovery. Becky shares insights on c…
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If you work in the fitness industry, this is a must-listen episode! Mohammed Iqbal has shared his tech prowess with the fitness industry for the past 13 years. He is the founder and CEO of Sweatworks, a digital agency offering innovation and solutions in artificial intelligence, hardware, software, wearables and apps. In this conversation, Iqbal sh…
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Rachel Hirsch, founder and managing partner of Wellness Growth Ventures, lives and breathes the wellness sector. Her well-rounded experience in the health & wellness industry makes her uniquely qualified to guide fund-raising efforts in the space. Rachel's work currently resides at the intersection of finance, fitness, and female health. She shares…
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This episode is a conversation with Jim Crowell, co-founder of proof3 and Co-Founder of The SageHouse, a holding company that offers funding and advisory support to early stage brands in the fitness and wellness space. proof3 is a fitness and wellness concept focused on strength and longevity. Jim discusses the core offerings of proof3, which inclu…
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In this episode of The SocietyPod, Tori Johnston talks about her new role as President of goGLOW, a beauty brand specializing in spray tanning. Tori shares her journey from fitness and wellness to beauty, discussing her experiences in franchising, product strategy, and customer engagement. We also discuss the challenges of leadership during COVID-1…
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J.J. Creegan is a legend in the fitness industry. Not just because he's spent his whole career working with big box brands and now Orange Theory Fitness, but because he drives culture while driving revenue. In this episode, we talk about opportunities for the fitness industry to meet members where they are and exceed expectations while remaining tr…
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"In order to have what you really want, you must first be who you really are." - Tim Grover This quote hit me so hard as I listened to it, I had to stop the audio book and record a voice memo with some initial thoughts for me to come back to. My thinking kept on swirling down this rabbit hole, so much so that I figured I would put the maze together…
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When you're a serial entrepreneur, you can take the skills you've built and apply them to different industries. Matt Goebel, a serial entrepreneur and founder of multiple technology-enabled companies, discusses his journey as an entrepreneur and his current venture, Woven, a platform that helps unify multi-unit franchise frontline systems. He share…
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Brian Von Ancken, founder of the Wellness Growth Mastermind, discusses his career spanning all edges of the fitness industry (with Tough Mudder, Barry's & Othership) and the evolving landscape of wellness. He emphasizes the importance of holistic wellness, including physical, mental, and social well-being. Von Ancken highlights the need for fitness…
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Ryan Wimpey, founder of Tip Top K9 Dog Training, shares his journey in dog training and franchising. He discusses the importance of passion in entrepreneurship, the support systems in place for franchise owners, and the significance of branding and marketing in a competitive landscape. Ryan highlights success stories of franchisees, the challenges …
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Sam and I launched SizzleSociety in the fall of 2023. They say you're supposed to find partners with opposite functional backgrounds. File that as the first rule we break in agency life. While we both have a background in marketing, Sam's superpowers are completely different than mine. She is our team mom, guided by intuition, empathy, love and lig…
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Crystal Wheeler is the most well-connected person in the fitness industry! She knows EVERYONE. But it didn't happen overnight. Listen in as the Director of Operations at Athletech News discusses her career in the fitness industry and her superpower of relationship building. She shares her journey from being a participant in fitness to working in th…
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In this conversation, Jessica Thornton, a senior financial analyst at European WAC Center, shares her experience in the franchising world. We discuss topics such as the challenges and benefits of franchising, the differences between restaurant and beauty franchises, and the importance of supporting franchisees. We also discuss the role of women in …
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Andrew Lachlan, founder of Sauna House, shares all of the insider information about his fast-growing franchise (recently ranked #838 on the Inc 5000 list: https://www.inc.com/inc5000/2024). He also shares his mindset hacks as a fast-moving entrepreneur. He discusses the benefits of contrast therapy and the importance of community and connection in …
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Jeff Fenster is the founder & CEO of the popular acai bowl franchise, everbowl. To support the growth of his franchise, he launched a construction arm of his eco-system called WeBuild. He also runs an import business to keep everbowl costs down. Additionally, he is a best-selling author, podcast host and expert in relationship capital. His entrepre…
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This conversation with serial entrepreneur, Nick Berry, reviews all aspects of entrepreneurship: the highs, the lows and the need for an unflappable mindset. With over 30 businesses formed, Nick shares lessons from the trenches of entrepreneurship. We also discuss the importance of mentorship for the next generations of entrepreneurs. There is a va…
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This is a special Q&A Day conversation between two Jessica's who played soccer together over 20 years ago! Jessica Byrne discusses her desire to pursue fitness modeling and the challenges she faces in breaking into the industry. She emphasizes the importance of authenticity and finding the right content creation method, leaning towards writing as h…
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Katharine Campbell Hirst, an entrepreneur, strategist, and coach, discusses her work with women entrepreneurs and the importance of aligning heart, mind, and vision in business. She shares her journey from working in strategy consulting to running a startup and working for Tory Burch. Katharine also introduces her current project, The Baubo Project…
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Matt Wright, Vice President of Growth and Development at Healthtrax Fitness and Wellness, breaks down trends in the fitness industry and how leaders in the space need to adapt. We talk about his fitness program, Earn Your Stripes, and the importance of motivation and accountability in the boutique fitness space. Matt shares his insights on bridging…
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Mona Sinha is on her 3rd start-up as a 22 year old entrepreneur. She started her first business at the age of 11, creating and selling dog accessories. She learned to figure things out as she went along and embraced the mindset of taking action and iterating. Mona's entrepreneurial endeavors continued throughout high school and college, where she m…
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Joe Chura, the president and founder of Go Brewing, shares his journey from working on the assembly line at Ford to diving into entrepreneurship with Dealer Inspire and Launching Digital Marketing. He shares the challenges he faced, including back surgery and cash flow issues, and how he overcame them. Joe also explains the creation of two separate…
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Kat Zander is a marketing expert turned entrepreneur and consultant. This conversation weaves through resilience, personal growth, being a woman in a male dominated industry and being a working mom. After surviving a brain hemorrhage and facing significant cognitive challenges, Kat experienced the difficulty of being misunderstood and not seen for …
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In this conversation, Colette Beyer & I discuss the overlap between high-performance athletics and high-performance executives. We explore topics such as mindset, athletics, parenting, and entrepreneurship. And we also delve into the traits and characteristics of driven individuals and the importance of finding a passion to channel one's intensity.…
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In this conversation, I chat with Kevin Oldham about his current focus on building an entrepreneurial ecosystem and his new venture called VUCA fit, which aims to help entrepreneurs improve their mental health and overall well-being. We discuss the significance of mindset in entrepreneurship and the importance of having a supportive network. Kevin …
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In this episode of The Society Pod, I talk with January Swiderski about the background and growth of Studio Pilates, the benefits of Pilates for all demographics, the challenges and opportunities in franchising, and the importance of diversity and inclusion in the industry. January shares her personal journey in franchising and offers insights into…
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This conversation is a special Mother's Day edition of The Society Pod, featuring two AMAZING working moms: January Swiderski & Larissa Palatiere. The main theme is the juggling act of being a working mom and finding balance between work and family life. We share their experiences and strategies for managing our roles as working moms. We discuss th…
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My conversation with Damien Noble Andrews weaves through a broad spectrum of themes, including creativity, branding, personal development and gender dynamics. Damien shares his perspective on the importance of embracing imperfections and being present in creative endeavors and how he's bringing this to life in his parenting. He emphasizes the need …
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In this bonus content episode, I continue my conversation with Grace Nikaye. We continue our discussion on topics such as content creation, entrepreneurship, and the importance of finding like-minded individuals. We also touch on the connection between art and entrepreneurship, the role of conviction in both fields, and the challenges of imposter s…
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In this conversation, Grace Nikae shares perspective from her diverse career that spans writing, marketing, branding and entrepreneurship... but it all started with her growing up as a concert pianist. We talk about the significance of alignment, curiosity, and personal growth in making career transitions. Grace shares her experience of stepping aw…
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Debbie Bellenger, a fitness industry expert, discusses her experience and challenges in the industry. She shares her goal of regaining her corporate salary and working at her full potential. Debbie breaks down her revenue streams and the percentage breakdown. The conversation focuses on restructuring her business model and improving her pitch for B…
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Jeff Sarris is a serial entrepreneur. He's been playing the game since 2009 and during this podcast, we discuss his journey as an entrepreneur and the multiple businesses he is involved in. He shares his passion for branding and how his company, Spyr, helps clients develop their businesses. Jeff also talks about his involvement in the kidney stone …
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In this episode, I chat with Brynn Scarborough, CEO and President of JK Products and Services, on a range of topics, including wellness and recovery as well as why women drop out of the workforce and how we can better support each other. She discusses her career journey and her leadership style evolution. She shares her insights on the themes discu…
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