Master the best of what other people have already figured out. “The highest density of wisdom per episode of any podcast.” If you like what we're doing, please hit the follow button. It's a small thing, but it helps us keep going. Thanks for listening. My newsletter: https://fs.blog/newsletter/ My books: https://fs.blog/books/ IG: https://www.instagram.com/farnamstreet LI: https://www.linkedin.com/in/shane-parrish-050a2183/
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#225 Outliers: Henry Singleton – Distant Force
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1:00:47If Warren Buffett is the king of capital allocation—Henry Singleton is the ghost. Singleton built one of the most successful conglomerates in American history, transforming business while remaining virtually unknown. While Wall Street chased fads, Singleton, who could play chess blindfolded, quietly turned industrial conglomerate Teledyne into a bu…
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#224 Bret Taylor: A Vision for AI’s Next Frontier
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2:11:14What happens when one of the most legendary minds in tech delves deep into the real workings of modern AI? A 2-hour long masterclass that you don’t want to miss. Bret Taylor, current chairman of OpenAI, unpacks why AI is transforming software engineering forever, how founders can survive acquisition (he’s done it twice), and why the true bottleneck…
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#223 Pierre Poilievre: What I Want to Build (and Break) To Fix Canada
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1:23:27Pierre Poilievre, leader of Canada’s Conservative Party, reveals a roadmap for restoring opportunity and unity across the country. From unleashing innovation by cutting red tape, to reigniting upward mobility and building a powerhouse economy, Poilievre’s message goes beyond borders. If you care about restoring opportunity, strengthening democracy,…
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#222 Outliers: Cornelius Vanderbilt — The First Tycoon
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1:24:31Cornelius Vanderbilt was a force in 19th century America, playing a pivotal role in transitioning the U.S. economy from rural mercantilism to industrial corporate capitalism. Vanderbilt didn't just compete—he dominated; and didn’t just dominate one industry—he conquered three: ferries, steamships, and railroads. He understood that power lay in cont…
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#221 Bruce Flatt on Value, Discipline, and Durability
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1:20:54Brookfield CEO Bruce Flatt reveals the investment philosophy behind building one of the world's largest alternative asset managers with over a trillion dollars under management. At the core of Brookfield's strategy is a disciplined focus on downside protection that has delivered 19% annualized returns over 30 years. Flatt identifies three major tre…
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#220 Outliers: James Dyson — Against the Odds
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1:12:42How do you turn 5,127 failures into a multi-billion-dollar empire? James Dyson turned dust into possibility, failure into discovery, and frustration into revolution. Dyson didn’t just build a better vacuum; he redefined a whole industry. Facing thousands of failed prototypes, crushing financial setbacks, and a dismissive industry that insisted a su…
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#219 Logan Ury: The Dating Myths You Need to Stop Believing
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2:12:51Most people date the wrong way. They chase the spark, mistake attraction for compatibility, and expect their partners to read their minds. Then they wonder why relationships don’t last. Logan Ury thinks about dating differently. As the Director of Relationship Science at Hinge, she’s spent years studying what actually makes relationships work. Her …
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#218 Outliers: Estée Lauder — A Success Story
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1:21:48Most people hear "Estée Lauder" and think of cosmetics—lipstick, perfume, face cream. But the real story isn’t just about makeup—it’s about a woman being an unstoppable force. Estée Lauder didn’t just build a beauty brand; she rewrote the rules of an industry. She turned rejection into fuel, defied industry gatekeepers, and transformed a homemade f…
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#217 Josh Wolfe: Human Advantage in the World of AI
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2:02:28While Silicon Valley chases unicorns, Josh Wolfe hunts for something far more elusive: scientific breakthroughs that could change civilization. As co-founder and managing partner of Lux Capital, he's looking for the kind of science that turns impossible into inevitable. Josh doesn’t just invest in the future—he sees it coming before almost anyone e…
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#216 Outliers: Andrew Mellon – America’s Secret Banker
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1:18:47He was the strangest titan America ever produced: a whisper-quiet banker who turned systematic thinking into a superpower, building an industrial empire while barely raising his voice above a murmur. Andrew Mellon's story isn't just about money—it's about how patience, observation, and positioning can create more wealth than charisma ever could. Bu…
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#215 David Heacock: Managing and Marketing a $250M Business
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2:04:30Imagine leaving a six‐figure Wall Street salary behind to chase a single, daring idea. In this episode, David Heacock shows you how he turned a basic product into a $250M empire. At 29, he left Wall Street to bet on air filters. That bet transformed into Filterbuy, now a $250 million direct-to-consumer manufacturer serving more than 7 million custo…
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#214 Outliers: Timothy Eaton — The Original ‘Everything Store’
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42:07I’ve learned as much from reading biographies as from interviewing amazing people. That’s why we’re starting 'Lessons from Outliers.' Every other week, we'll study an outlier who did remarkable work. From industrialists who reimagined commerce to the irreverent personalities who challenged the foundations of their fields, we'll explore what they di…
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#213 Mickey Drexler: The Art of Selling with Retail's Merchant Prince
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56:55This episode will transform how you think about style, aspiration, and the art of knowing what people want before they know it themselves. From working in department stores to advising Steve Jobs on Apple’s retail strategy when it didn’t have retail at all, Drexler’s career traces the evolution of American retail itself: from local shops to mall do…
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#212 Alfred Lin: How to Think (and Work) Like a World-Class Investor
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2:19:14Alfred Lin shares strategies for navigating startup challenges, building resilient teams, and creating long-lasting value. Lin explores lessons from companies like Zappos, Airbnb, DoorDash, and Amazon, offering actionable insights on topics like hiring for potential, managing crises, and fostering innovative cultures. Learn how first-principles thi…
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#211 Codie Sanchez: Your Blueprint to Financial Freedom
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2:13:44Whether you’re looking to increase your income, start a side business, or completely transform your financial future, Codie Sanchez will break down exactly what separates those who successfully build wealth from those who stay stuck. This conversation is packed with immediately actionable insights covering the biggest myths around money, the differ…
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#210 Best of 2024: The Blueprint for a Transformative New Year
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1:36:31The Knowledge Project closes 2024 with a look back at some of the best conversations of the year. Featuring interviews from some of our most downloaded episodes ever, this collection of conversations offers a variety of insights into finances and investing, improving your communication, marketing and positioning, business frameworks, health and nut…
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#209 Charlie Hoehn: Write Something People Want to Read
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1:46:58In this episode, Charlie Hoehn explains the secrets behind why some books are unforgettable, and others no one seems to remember. He shares his journey of helping authors transform their ideas into best-selling books and provides actionable advice on structuring, writing, and marketing a book. You'll learn how to craft titles that make people want …
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#208 Ryan Holiday: How to Win the War with Yourself
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1:45:55Ryan Holiday unpacks the subtle and not-so-subtle messages life sends us—and what happens when we ignore them. From mismatched tattoos and injured ankles, Ryan reflects on the lessons he’s learned about preparation, awareness, and humility. Using examples ranging from personal missteps to famous entrepreneurial gambles, this episode is a deep dive …
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#207 Adam Karr: The Investing Blueprint
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1:14:22Investor Adam Karr reveals his hidden playbook for spotting exceptional CEOs and building extraordinary businesses. Learn his counterintuitive techniques—from the surprising link between writing skills and executive performance to the 10-minute test that unveils a leader's true potential. Packed with battle-tested wisdom, Karr shares the deceptivel…
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#206 John Mackey: Building Whole Foods
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2:18:27From near bankruptcy after a devastating flood to a $13.7 billion Amazon acquisition, Whole Foods founder John Mackey reveals how a small health food store became an empire that revolutionized American eating. Discover how a single near-death experience transformed a 25-year-old college dropout into the pioneer of the organic food movement. Mackey …
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#205 Rob Fraser: The Power of Focus
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1:42:48Rob Fraser unveils the untold story of OUTWAY—from hawking socks on street corners to building an eight-figure empire. Surviving near-catastrophic business crises, he leveraged lessons from his professional sports career to navigate the business world. Discover the counterintuitive mental models that transformed a world-class athlete into a busines…
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#204 John Bragg: The Blueberry Billionaire
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1:32:12From a tiny village, John Bragg quietly built an empire that controls half the world's wild blueberries and North America's largest private telecom network. In this rare interview, the famously private billionaire reveals how he defied conventional wisdom by transforming a small farm into two multi-billion-dollar giants. Discover the contrarian pri…
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#203 Erin Wade: The Mac and Cheese Empire
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1:09:37When Princeton-educated attorney Erin Wade left law to open a restaurant, she didn't just create award-winning comfort food—she engineered a revolutionary workplace culture. This conversation reveals how she transformed an Oakland mac and cheese restaurant into a laboratory for modern management principles. Wade shares her groundbreaking 'color cod…
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#202 Matthew Dicks: The Storytelling Expert
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2:04:07Master storyteller Matthew Dicks unveils the hidden blueprint behind stories that win million-dollar deals, transform resistant teams, and turn skeptical investors into champions. Learn why most leaders tell stories that fail, and discover the counterintuitive techniques that make audiences lean in, remember, and act. From high-stakes boardrooms to…
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#201 April Dunford: The Marketing Expert
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1:19:05Former IBM executive April Dunford reveals the sophisticated frameworks behind market leadership. This isn't about marketing tactics but how category leaders reshape markets to their advantage. Drawing from decades of experience, Dunford shares the nuanced art of market definition, competitive positioning, and strategic narrative. These are essenti…
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