I’m Shaina. I love dogs, I trip a lot, and I happen to have a knack for making pretty sweet videos for businesses. But the more videos we made, the more questions I got about how video and other content can be leveraged to make a bigger impact in their marketing. I mean 44% of marketers say that producing content is their biggest challenge, yet content marketing is 62% less expensive than outbound & produces 3x more leads! Now, I know a lot, but I certainly don’t know it all. So, I made it m ...
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Want to get better at running your service business every single day? Tune into "The Service Hub" a podcast hosted by Trevor Hanson and Parker Williams. The two interview service business owners at all stages of their career from bootstrapping to acquisition. These owners share the experiences and insight you'll need to crush your goals and take your own business to the next level.
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EP 15 - #1 Reason You Are Not Crushing It as an Entrepreneur - Tom Reber
44:05
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44:05This episode literally blew our minds. We talked about why entrepreneurs fail to make more than 60k per year with Tom Reber, the founder of "The Contractor Fight." Lady's and Gentleman, jump in here and check out this episode. You won't be disappointed.
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EP 14 - How to create a weeks worth of social media posts with one simple youtube video - Shaina Weisinger
31:52
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31:52Shaina Weisinger, Founder and CEO of Repurpose House explodes our minds with some content marketing secrets. If you're not sure where to get started with creating content, or you're already creating content and need to level up your game then you're going to want to stop what you're doing, put your little white headphones in your ears and give this…
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EP 13 - Automation? Why do you need it? What is it? How can it help your business?
53:04
53:04
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53:04We jump in head first with Matt Jones to discuss how he's helping tradies (Contractors) automate their marketing and build a process to bring in new business consistently. Matt is an expert in his field. He is the host and owner of the podcast The Site Shed and the owner of a web and digital marketing agency called Tradie Web Guys. If you want to u…
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EP 12 - Dirty little secrets of incorporating your business - Nellie Akalp
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40:47Nellie Akalp is an incredible entrepreneur. She built a 20 million dollar company and sold it. She's helped hundreds of businesses with business formation & compliance and is currently the owner of Corpnet. Tune in for this weeks episode to learn about how to navigate the dark waters of filing an LLC, incorporating, taxes and more.…
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EP 11 - How to Use Emotion and Values to Increase Sales and Customer Loyalty - Pete Ramsey
43:07
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43:07It is becoming more difficult to distinguish your business from your competitors. However, Pete Ramsey teaches how to connect with customers on an emotional level based on shared values and exploring the power of the "Why" when communicating to your audience. From the marketing materials, website, and the way your employees communication you have t…
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EP 10 - How to Gain Control of Your Business, The Key to Managing Growing Pains - Al Levi
36:11
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36:11This week we are joined by Al Levi the Author of The 7 Power Contractor. Al is a nationally recognized business consultant specializing in the contracting and trades industry. Al shares with us powerful ways to gain back control in your business through more efficient planning and goal setting, the creation of roles and manuals, as well as a handfu…
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EP9 - What Do I Do On Social Media? - Trevor Hanson & Parker Williams
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13:47This week its Parker and Trevor on the line giving you quick tips on how to post on social media when you really have no clue how or what to post. They talk about how to leverage your employees to create new content and build genuine relationships with your audience. They share a secret tip for making social media marketing easy. Check it out!…
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EP8 - How to Build a Sellable Business - Clint Collins
51:18
51:18
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51:18Clint Collins is a serial entrepreneur and a master of property management having grown and sold many property related companies. He joins us from Hawaii where he currently lives and is running his new venture. Clint shares his insight on how to grow and position a business to one day be acquired. His insight into the “Uber” model for service busin…
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EP7 - How to Make a Fortune Without Getting a Divorce - Josh Latimer
39:16
39:16
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39:16Josh Latimer is a true serial entrepreneur. With a multi million dollar window washing business, a booming software company, and many more businesses under his belt Josh knows how to build a profitable business. He shares amazing insight to help you know how to bring your business and life out of the no mans land of scrimping by. He shares his expe…
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EP 6 - How to Sell More Service Agreements - Frank Besednjak
45:49
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45:49Frank Besednjak is a legend in the home services industry. With over 30 years of experience Frank is an expert on how to create more efficient service companies. Frank travels the country consulting businesses to help bring their performance to the next level. In this episode Frank shares his insider tips on how to sell more service agreements and …
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EP5 - Why You Are Not Closing More Business - Corey Philip
35:42
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35:42Corey Philip is the co-founder of Gulf Coast Aluminum a multi-million dollar screen enclosure business and Home Pro Success a marketing and success agency focused on helping service businesses and contractors make more money. Corey shares his secrets for closing more businesses and how to drive more business online. Corey's tips for how to follow u…
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EP4 - How to Make Every Employee Think Like The CEO & How to Find Mentors And A1 Employees - Tommy Mello
30:24
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30:24Tommy Mello is the founder of A1 Garage Doors a $30M garage door service business and the founder of The Home Service Expert a company that takes home service businesses to the next level of success. On the show Tommy shares secrets for how to creatively hire and retain A1 players in your business as well as how systems have helped him make better …
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EP3 - When to Hire Your First Office Staff - Kathie Todd
31:09
31:09
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31:09Kathie Todd owns one of the most successful HVAC businesses in Oregon. She was named 2014 HVACR Woman of the Year by contractingbusiness.com Kathie shares her ideals and practices that have helped her run a multimillion dollar HVAC business including how to hire an office staff, take care of your employees, and how one simple thing increased their …
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029 | Proven Podcasting: How to Connect With and Interview Your Dream 100 List While Monetizing Every Episode
28:11
28:11
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28:11By Shaina Weisinger
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028 | ClickFunnels’ Specific Facebook and Google Ad Strategies that Convert Audiences into Customers
28:31
28:31
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28:31In this episode of The Content Coalition, we interview John Parkes, VP of Web Traffic at ClickFunnels - an online sales funnel builder that helps businesses market, sell, and deliver their products online. John has been a coach and stage presenter to thousands of marketers looking to up their Facebook ads game. He runs the entire organic and paid t…
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027 | Microsoft’s Top 3 Marketing Strategies to Adapt to: Voice Search, Audience Targeting, and AI
26:44
26:44
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26:44In this episode of The Content Coalition, we interview Purna Virji, Senior Manager of Global Engagement at Microsoft, an American multinational technology company. Purna specializes in digital marketing, AI, and the future of search. In 2016 she was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker a…
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EP 2 - How to Hire Quality Employees - Joe Cunningham
31:15
31:15
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31:15In this episode we talk with Joe Cunningham who has 30 years of hiring experience for HVAC and Plumbing companies. He doesn’t just coach businesses how to do this, he uses these tactics to help his own service business higher and keep solid employees working for him. Check out the this episode and start hiring people that will help you grow your bu…
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026 | Why Most Business’ Copywriting Sucks And How to Ensure You’re Not Part of This Money-Losing Wheel
32:19
32:19
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32:19In this episode of The Content Coalition, we interview Joanna Wiebe, CEO of Copyhackers, a company of copywriting for startups and marketers. Joanna is also the Copy Chief at CH Agency. Thousands of students take her training, and she’s been invited to teach conversion copywriting to a world of marketers at events like Conversions @ Google, CXL Liv…
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025 | AgoraPulse on The #1 Proven Factor for Social Media Marketing Success
30:57
30:57
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30:57In this episode of The Content Coalition, we interview Emeric Ernoult, Co-founder & CEO of Agorapulse, a Paris-based Social Media Management Software. Emeric is a serial entrepreneur with 20 years of experience in social media and Saas. As a social media marketing pioneer, Emeric has advised well-known international brands such as Virgin, FIA, and …
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EP 1 - Mobile Bike Shops and Diapers - Wasatch Bike Pros / Parker Williams
28:31
28:31
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28:31Listen to Parker Williams sharing his success story as the owner of the mobile bike shop. He shares his secret to creating recurring revenue in a service based business.
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024 | CEO of Yoast: SEO Myths and The #1 Optimization Effort That Hurts Your Rank
25:57
25:57
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25:57In this episode of The Content Coalition, we interview Marieke van de Rakt, CEO of Yoast, a search-optimization firm based in Wijchen, Netherlands. It develops and supports a popular Yoast SEO WordPress plugin that had over 5 million active installations. Marieke manages Yoast Academy’s marketing and project teams. In addition to that, she loves to…
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023 | Quickfire: 19 Social Media Strategies in 19 Minutes
28:52
28:52
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28:52Shaina Weisinger is the Founder and CEO of Repurpose House. She is also the host of this awesome video podcast, The Content Coalition! Repurpose House turns long-form content into optimized videos and images for high engagement social media strategies. Our mission is to show marketers the full potential of their content by turning blogs, videos, an…
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022 | Proven Podcast Marketing and Advertising Strategies to Monetize Your E-Commerce Business
12:11
12:11
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12:11In this episode of The Content Coalition, we interview Joshua Marsden, Owner of CVO Acceleration, a marketing agency that helps E-Commerce companies scale by helping them overcome their bandwidth and marketing challenges by providing a marketing team focused on helping to reach their online sales performance goals. Joshua is an MBA graduate, author…
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021 | Top Ways to Stay Ahead of The Curve With Sales, Marketing, and Life Balance
21:58
21:58
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21:58In this episode of The Content Coalition, we interview Caylin White, Head Marketing Buff at WP Buffs, a 24/7 WordPress website maintenance service for serious website owners and white-label partners. Caylin is all things marketing & growth, #WordPress, influencer marketing, artistry, organic lifestyle, a gamer chick, blogger, and positive vibes. Sh…
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020 | MarketingProfs: Are Marketers Happy? The Stats That Surprised and Startled Us
24:02
24:02
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24:02In this episode of The Content Coalition, we interview Matt Snodgrass, Director of Marketing at MarketingProfs, a marketing training company. Matt used to work as a zookeeper, worked with the CDC on anthrax testing, and led the e-commerce charge at multiple medical device and informatics companies. After working in highly regulated industries for t…
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019 | Chatbots: 80% Conversion Rates, Optimized Customer Service, And Proven Lead Gen
32:47
32:47
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32:47In this episode of The Content Coalition, we interview Story Knight, Founder & Partner of Net101, a digital marketing, SEO and consulting services agency. Stormy began Net101.com in 1995 as a training company for small businesses and individuals interested in getting “up to speed” on using the internet, Net101.com soon branched out into web design …
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018 | The Video Marketing Strategy Used By Princess Cruises, U.S. Marines Corp., and Teachable
29:41
29:41
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29:41In this episode of The Content Coalition, we interview Dallin Nead, StorySeller and Video Marketing Expert at Content Supply, a story-driven content marketing agency. Dallin has worked in corporate, travel, film and broadcast video production serving major brands like Carnival Corp, Princess Cruises, U.S. Marines Corp., and Teachable. He traveled t…
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017 | WP Buffs Talks Impactful Tips on Crushing On and Off-Page SEO
37:35
37:35
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37:35In this episode of The Content Coalition, we interview Joe Howard, Head Buff at WP Buffs. WP Buffs is a 24/7 WordPress website maintenance service for serious website owners and white-label partners. Whether you're looking after 1 site or 1000, they’ve got your back! Joe also runs WPMRR, a robust video course that teaches WordPress professionals ho…
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016 | Buzzsprout’s Head of Growth on Top Podcasting Mistakes and Proven Growth Strategies
17:38
17:38
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17:38In this episode of The Content Coalition, we interview Alban Brooke, Head of Growth of Buzzsprout. Buzzsprout is a user-friendly podcast hosting and analytics platform. They’ve Buzzsprout helped over 100,000 people start their own podcast, and it’s a great way to host, promote, and track your show. Alban is passionate about helping people get their…
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015 | 3 Super Specific Ways to Monetize Your Podcast Even Without A Huge Following
20:54
20:54
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20:54Since filming this original interview, Jaclyn Mellone and Jessica Stansberry have transitioned from the All Up In Your Lady Business Podcast to their own individual shows! Jaclyn's is the Go-To Gal podcast, and Jessica's is the GRIT podcast. Be sure to check them both out. In this episode of The Content Coalition, we interview Jaclyn Mellone & Jess…
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014 | Creating an automatic customer journey and structuring your content to generate sales
39:44
39:44
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39:44In this episode of The Content Coalition, we interview Brad Martineau, Chief Baller and Co-Founder of SixthDivision. His journey in marketing automation for small business began as the 6th employee at the software company that created the category of marketing automation for small business, Infusionsoft. After leading customer success and product d…
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013 | A Weekend With John Lee Dumas, Everything He Learned, and Growing His Passion Podcast
22:54
22:54
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22:54In this episode of The Content Coalition, we interview Russ Perry, Founder and CEO of Design Pickle. Design Pickle is a flat-rate, unlimited graphic design service. Founded in 2015, Design Pickle was born from the idea that everybody needs access to seamless, reliable and professional graphic design on a consistent basis. Russ has successfully scal…
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012 | How to Actually Make Money With Your Ads By Converting Leads Into Sales
20:48
20:48
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20:48In this episode of The Content Coalition, we interview Vince Reed, Founder of SetUpMyAds.com. SetUpMyAds.com is a digital agency for business owners seeking more traffic and leads. Today, Vince has created a digital real estate empire as the Founder of Internet Traffic Factory, Author of Internet Traffic And Leads, International Speaker, host of In…
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011 | Why You Need to Treat Your Podcast Like Its Own Business For Optimal Growth
21:14
21:14
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21:14In this episode of The Content Coalition, we interview Mark Asquith, CEO and Co-founder of Rebel Base Media. Rebel Base Media is a podcast tech and strategy company that owns Captivate.fm, Productivity, Podcast Websites, Podcast Success Academy & Rebel Base Studios. The company creates technology and solutions that helps podcasters to find, amplify…
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010 | JJ Virgin’s CMO On Personalized Marketing, Content, And Ads
22:19
22:19
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22:19In this episode of The Content Coalition, we interview Spring Barnickle, Chief Marketing Officer of JJ Virgin and Associates. JJ Virgin & Associates is a content marketing company focused on health and nutrition. Their mission is to empower and encourage people ages 40+ who have struggled with their weight or other health issues to find life-changi…
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009 | How To Still Educate Your Audience When They Don’t Want To Learn Your Skillset
23:12
23:12
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23:12In this episode of The Content Coalition, we interview Adam Arkfeld, President and Founder of ParaCore. ParaCore is a pay-per-click lead generation agency in Phoenix, Arizona. Founded in 2009, ParaCore niched its focus to PPC in 2015 and has grown to manage millions in ad spend annually with a roster of clients ranging from home service companies t…
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008 | From 0 to 800 Clients In 1 Year: How This Startup Used Content to Grow Fast
22:09
22:09
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22:09In this episode of The Content Coalition, we interview Chris Ronzio, Founder and CEO of Trainual. Over the last 5 years, his additional firm, Organize Chaos, has worked with hundreds of companies in dozens of industries and invested in building 6 of those businesses to over $30 million in annual revenue. Now, Chris' third business, Trainual, is an …
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007 | How to Automate and Track Your Talk Show Like A Boss
25:27
25:27
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25:27In this episode of The Content Coalition, we interview Will Curran, Chief Event Einstein of Endless Events. Will built an incredible agency that serves as the Einstein of events. They’re here to create the equation for your next event. Endless Events is an AV and event production company that’s about 10 years old, has helped hundreds of clients and…
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006 | Your Brand: The Promise That You Make To Your Audience
21:39
21:39
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21:39In this episode of The Content Coalition, we interview Veronique James, founder & CEO of The Veronique Agency. Veronique and her team at The James Agency collaborate to produce creatively-fueled, results-driven campaigns that help clients achieve their goals and positively impact their bottom line. The James Agency has worked with notable brands su…
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005 | Podcasting Strategies from the Man Who’s Interviewed Over 185 Podcast Personalities
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14:26In this episode of The Content Coalition, we interview Harry Duran - Founder of FullCast, a full-service, done-for-you podcast production and marketing consultancy. As Host of the popular Podcast Junkies on iTunes since 2014, Harry has had conversations with over 185 interesting and engaging podcast personalities including Pat Flynn (host of Smart …
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004 | Dan Tyre on Freemium, Diversity, and Treating Your Clients Like People
40:25
40:25
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40:25In this episode of The Content Coalition, we interview Dan Tyre, Director of HubSpot - a developer and marketer of software products for inbound marketing and sales. Dan joined HubSpot as a member of the original start up team in 2007, and has led the sales recruiting, sales training, leadership program, and managed national and international sales…
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003 | GoDaddy's Sr. Director of Content Marketing Talks Analytics and Lead Gen
27:28
27:28
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27:28On this episode, we talk with Christopher Carfi, head of global content marketing for GoDaddy. GoDaddy has over 18 million customers worldwide with 77 million domain names under management. Content marketing has been a huge part of their growth. Over Christopher’s career, he spent nearly 10 years as part of the advanced technology group at Andersen…
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002 | #1 Ranked PR Pro's Strategies & Why PR Should Be A Part Of Your Content Plan
22:18
22:18
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22:18There’s a big misconception that public relations & content marketing are the same thing…. but they’re NOT. PR is a tactic that’s part of a bigger content marketing strategy. To further dive into this topic, we interviewed a PR expert to do some myth-busting and share her tips to incorporate storytelling to your content marketing strategy. Melissa …
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001 | Get Schooled On Content Marketing By Dennis Yu, The Man Who Wrote The Book On Facebook
30:29
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30:29We’re starting off The Content Coalition with an amazing guest for episode 001: Dennis Yu! Dennis is the Chief Executive Officer of BlitzMetrics - a digital marketing company which partners with schools to train young adults. Dennis’s program has managed ad campaigns for enterprise clients like the Golden State Warriors, Nike, and Ashley Furniture.…
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I’m Shaina. I love dogs, I trip a lot, and I happen to have a knack for making pretty sweet videos for businesses. But the more videos we made, the more questions I got about how video and other content can be leveraged to make a bigger impact in their marketing. I mean 44% of marketers say that producing content is their biggest challenge, yet con…
…
continue reading