Best Semafor Podcasts (2025)

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Ken Burns on the future of PBS, the new age of media, and why documentaries will outlast TikTok 44:03

Play Pause

23h ago44:03

44:03

Ken Burns has been telling the story of America through his entire career with genre-defining documentaries on the Civil War, the Vietnam War, and now the American Revolution. This week, Ben and Max bring on the renowned documentarian to talk about his latest series, the parallels he sees between America’s founding moment and today’s media environm…

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The Man Who Fixed The New York Times Wants to Fix CNN 52:17

4d ago52:17

52:17

Would you pay $7 a month to stream CNN? Because CNN CEO Mark Thompson would like you to do that. I know, I know, I’m skeptical, too. But Thompson has been here before: At his last job, as CEO of the New York Times, he helped shepherd that company’s subscription business, which had a gazillion naysayers at the start. And now the Times’ business mode…

1
The inside story of Sydney Sweeney's 'Great Jeans' — and why American Eagle ignored crisis comms 42:26

8d ago42:26

42:26

American Eagle’s summer campaign with Sydney Sweeney blew up in ways no one could’ve imagined – but chief marketing officer, Craig Brommers, knew they were going to hit a cultural nerve. This week, Ben and Max bring on the AE CMO to give us an inside look into the “Great Jeans” campaign, what he made of the controversy that surrounded it, and how D…

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The End of Mass Media—and What Comes Next 56:54

9d ago56:54

56:54

We spend a lot of time on this show talking to people who run media companies. We also spend a lot of time talking to media reporters. So here’s our one-man Venn diagram: Brian Morrissey runs The Rebooting, where he podcasts, writes and hosts events, all geared at making people in the media business smarter about the media business. If you want to …

1
Governor JB Pritzker on Chicago, ICE, and the information war with Trump’s White House 49:03

15d ago49:03

49:03

Chicago is either a war zone quickly spiraling out of control, or a peaceful city under siege by an overreaching federal government. It all depends on who you ask — and which channel they watch. This week, Ben and Max bring on Illinois Governor JB Pritzker to talk about how he’s navigating a communications crisis and a messaging battle against the …

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The PR Guy Who Says the AI Boom Is a Bust 54:36

17d ago54:36

54:36

The AI story is changing fast. A few months ago, it was all promise and inevitability. Now even AI boosters are asking if the numbers make sense. Ed Zitron got there early. He runs a PR firm for a living, which means he’s supposed to help people sell their stories. But he’s become best known for tearing tech’s biggest stories apart. And he’s been p…

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Alison Roman on cookbooks, food influencers, and the surprising way AI is changing her recipes 49:28

22d ago49:28

49:28

Alison Roman was one of digital media’s first food stars – she’s had recipes go viral since 2018 and an infamous ‘cancellation’ in 2020. Now, with her latest cookbook, Something From Nothing, she’s trying to move away from life on the Internet. This week, Ben and Max bring on the chef and author to talk about food media, the value of a physical coo…

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Why the Guardian Doesn't Need a Billionaire to Thrive 39:00

24d ago39:00

39:00

In lots of ways Guardian Media Group is facing the same problems as every other news publisher: A tricky ad environment, platform problems, looming AI threats. One big difference: The Guardian also has a $1.5 billion trust backing the non-profit, which seems way, way better than being owned by a run-of-the-mill billionaire who might want to meddle …

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Blackbird Spyplane’s Jonah Weiner on Substack, resisting selling out, and Obama’s pants legacy 49:05

29d ago49:05

49:05

Blackbird Spyplane, a style and culture newsletter, launched in 2020 as one of the early adopters and success stories on Substack. This week, Ben and Max bring on co-author and longtime magazine journalist, Jonah Weiner, to talk about how the newsletter has evolved, how it changed his marriage, and why he’s ‘grossed out’ by affiliate links. They al…

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Almost Everyone is Taking Money from OpenAI. Why is Ziff Davis suing them? 34:22

1M ago34:22

34:22

In the future, digital publishers could get run over by AI. In the present, they are deeply concerned about Google, and the prospect that the search giant is going to choke off their last reliable traffic stream. That may explain why lots of publishers are making deals with OpenAI now -- and doing a lot of grousing about Google. Ziff Davis CEO Vive…

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Can MS survive without NBC? Inside CEO Mark Lazarus’ efforts to save cable’s great brands 54:55

1M ago54:55

54:55

MSNBC and 10 other television channels, from CNBC to Golf Channel, are splitting from NBC over the next several weeks to form a new digital-focused, publicly traded company called Versant. In his first interview about the new “SpinCo,” Ben and Max talk to CEO Mark Lazarus about how he envisions the company will operate, how he wants to grow each of…

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The Future of Late Night TV, Jimmy Kimmel, and The First Amendment 26:53

1M ago26:53

26:53

When’s the last time you stayed up to watch a late night TV monologue? Months? Years? Decades? I’m not sure, either. But I stayed up Tuesday night to watch Jimmy Kimmel’s return. James Poniewozik, who covers TV for the New York Times, just caught up with it the next day on YouTube. Which underscores one of the odder parts of the Trump v. Kimmel fig…

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Malcolm Gladwell’s theories on podcasting, America, and Joe Rogan 54:02

1M ago54:02

54:02

Malcolm Gladwell is a man of many theories – he’s made a career of it through his books and podcasts through Pushkin Industries. This week, Ben and Max bring on the author and Revisionist History host to get his current theories about the state of podcasting, how that industry can extend your career, and why he’s betting on narrative shows when eve…

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I tried Zuckerberg's $800 Ray-Bans. Are they the future? With Alex Heath 45:00

1M ago45:00

45:00

A year ago I got try a pair of $10,000 computer goggles from Meta. The tech was super-impressive, but you couldn’t buy them them. You still can’t. Now Mark Zuckerberg is trying a similar idea. But this time around the the tech is scaled-down, lighter and way cheaper: the new version costs $800, and you’ll be able to buy them in a couple days. Why w…

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How TBPN Made a Tech News Splash 39:10

2M ago39:10

39:10

John Coogan knows what you’re thinking: the world does not need another tech podcast. And the world does not need another podcast featuring two dudes talking. Yet Coogan and Jordi Hays have started another tech podcast, featuring the two of them talking and… it’s a hit. In the span of a year, TBPN has become the place where tech execs go to chop up…

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How AI is reshaping media, with Google’s VP of marketing, Josh Spanier 37:43

2M ago37:43

37:43

This week, a special episode featuring Josh Spanier, VP of marketing at Google, who you might recognize from our branded segments. In this sponsored episode, Ben asks Josh about how Google thinks about advertising, how he’s navigated the technological changes in that space, and if AI is going to homogenize all of the ads we see. Josh also answers s…

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Patch’s AI Experiment: Thousands of Newsletters, Zero Humans 39:07

2M ago39:07

39:07

Everyone agrees that the decline/disapperance of local news is a big problem. No one agrees about the best way to solve it. So let’s check in on a new AI push from Patch, the people who have been trying to do local news, online, at scale, for more than two decades. Last spring, Patch CEO Warren St. John announced that he was running local newslette…

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How to be elite in the age of populism, with the FT’s Roula Khalaf 43:35

2M ago43:35

43:35

The Financial Times is the paper for business and world leaders, and comes with a hefty subscription price of $45/month. But what does it mean to serve the elite in a growing age of populism, and what are the consequences of high quality journalism only being available to the 1%? This week, Ben and Max bring on the editor of the FT, Roula Khalaf, t…

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Oliver Darcy Thinks the Media Doesn’t Get It. So He Built Status 53:40

2M ago53:40

53:40

One thing about the internet is that it lets you build really, really fast. A little more than a year ago, Oliver Darcy was an unemployed former CNN media reporter. Today he’s the proprietor of Status, his must-read media newsletter. In our conversation, we spend a little bit of time talking through the mechanics of his two-man operation, and how h…

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How media drove America crazy, with Thomas Chatterton Williams 46:10

2M ago46:10

46:10

Five years since the start of the pandemic and the racial reckoning post-George Floyd, we’re still seeing the effects that 2020 had on culture and politics. This week, Ben and Max bring on The Atlantic staff writer, Thomas Chatterton Williams, to talk about how we can trace Donald Trump’s re-election to that summer, the role that media played in fu…

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Why Henry Blodget is Building Another Media Company 57:56

2M ago57:56

57:56

Henry Blodget can’t help himself. The Business Insider founder is starting another media business, knowing full well how difficult the industry can be. You can watch him build it in real time: Regenerator on Substack, and Solutions on TikTok, YouTube and everywhere you hear your favorite podcasts. Henry — who hired me to work at Business Insider in…

1
Don Lemon on Elon Musk, Chris Cuomo, and why YouTube is better than CNN 39:54

2M ago39:54

39:54

After his dramatic breakup with CNN and failed partnership with Elon Musk’s X, Don Lemon now has almost 800,000 subscribers on YouTube. This week, Ben and Max bring on the broadcaster-turned-streamer to discuss what he’s learned in the transition to new media, the latest on his legal battle with Musk, and if there’s a place for centrists on YouTube…

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ESPN boss Jimmy Pitaro on streaming, the NFL and sports betting 48:14

2M ago48:14

48:14

The media industry has been waiting for ESPN to cut the cord for a decade. Now it’s finally happening: This week the sports TV giant will let you start streaming — without a cable TV subscription — for $30 a month. Why now? ESPN boss Jimmy Pitaro is quite frank about it: Along with his boss — Disney CEO Bob Iger — he wanted to make as much money fr…

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Mark Cuban on AI in politics, running for president (or not), and why he hates the media business 46:50

3M ago46:50

46:50

Mark Cuban is everywhere – and famously accessible. But what might be called overexposure in a previous era is now a strength in a fragmented media world, to the point that many people want him to run for president in 2028. This week, Ben and Max bring on the former Shark Tank “shark” and former majority-owner of the Dallas Mavericks to talk about …

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A Busy - and Expensive - Summer for AI, with NYT's Mike Isaac 51:42

3M ago51:42

51:42

What makes a particular engineer worth $250 million to Mark Zuckerberg? What does Trump 2.0 mean — and not mean — to people building large language models? I didn’t know the answers to these questions either. So I got the New York Times’ Mike Isaac, who covers this stuff for a living, to walk me through some of the biggest questions in AI right now…

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Pablo Torre on ESPN, investigating LeBron, and becoming the New York Times' first 'creator' 1:03:36

3M ago1:03:36

1:03:36

Pablo Torre was one of ESPN’s rising stars — a fixture on shows like PTI and Around the Horn. But now he’s building something outside the machine. This week, Ben and Max bring on the host of Pablo Torre Finds Out to talk about leaving ESPN, launching his own show with Dan Le Batard’s Meadowlark Media, and how it recently became part of The Athletic…

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Why the Algorithm is Making Comedy Boom, Again 58:53

3M ago58:53

58:53

The last time I talked to Jesse David Fox about the comedy boom it was… March 5, 2020. Since then, some things have changed. But in other ways it’s just the same: comedy - or at least, some kinds of comedy - seems almost custom-built for our current technological and cultural moment, and it’s easier than ever to get this stuff on your devices whene…

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Emily Maitlis on Epstein, Prince Andrew, and why American journalists can’t do interviews 52:25

3M ago52:25

52:25

Emily Maitlis got one of the biggest scoops in the Epstein story when she interviewed Prince Andrew about his involvement in 2019. She was then a longtime presenter for the BBC, but has since moved onto hosting one of the UK’s top podcasts, The News Agents. This week, Ben and Max bring on the British broadcaster turned podcaster about how she think…

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What is TV’s endgame? 47:28

3M ago47:28

47:28

A decade ago, Disney CEO Bob Iger freaked out the media industry by acknowledging something many of us saw coming — his previously unassailable TV business was starting to erode. But even with a 10-year warning, today’s moguls seem unable to cope with 2025’s reality: The pay TV business is permanently eroding, and there’s nothing in its place that’…

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Scott Galloway on money, marketing, and masculinity 44:01

3M ago44:01

44:01

Scott Galloway has become ubiquitous in the new media world – he hosts 6 podcasts and counting – and he’s emerged as a voice for an underserved audience of young men on the left. This week, Ben and Max talk to the Pivot co-host about how he turned a career in marketing into a new kind of media stardom, how much money his podcasts make him, and why …

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Why Trump is defunding NPR and PBS - and suing Rupert Murdoch 35:59

3M ago35:59

35:59

Reporting on the place you work is not fun. But it is an occupational hazard for media reporters — particularly for NPR’s David Folkenflik. That’s because National Public Radio — along with Public Broadcasting Service, its TV counterpart — is quite frequently the target of attacks from critics on the right, who would like the federal government to …

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Director Ari Aster on ‘the movie that Twitter wrote’ 45:43

4M ago45:43

45:43

Ari Aster, the filmmaker behind Hereditary and Midsommar, is out with a new movie today called Eddington. The new film is a modern Western placed in the height of lockdown during the 2020 pandemic, where the real villain is digital media. This week, Ben and Max bring on the writer and director to talk about why he decided to make a film set during …

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Inside the Rise and Fall of Condé Nast with Michael Grynbaum 47:38

4M ago47:38

47:38

Here's one way New York Times reporter Michael Grynbaum described Condé Nast to me in this week’s chat: “A real exporter of American cultural influence in the late 20th century.” And here’s another one: "A kind of enchanted land” but also a “lost world." And here’s one way I’d describe it: it’s hard to imagine in 2025, but just a few decades ago, m…

1
Why YouTube’s favorite doctor won’t stop talking about politics 44:55

4M ago44:55

44:55

Doctor Mike is a leading medical voice in digital media, with over 14 million subscribers on YouTube. This week, Ben and Max talk to YouTube’s favorite doctor about the role of medical experts online, why he thinks legacy media has failed to communicate medical information, and why he’s not afraid to be overtly political by calling out RFK Jr. and …

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Inside the NYT - and Everywhere Else - with Semafor's Max Tani 48:09

4M ago48:09

48:09

You’re probably a normal person, so you didn’t spend your holiday weekend talking to people at the New York Times about a local politics story that some people didn’t like. But that’s Max Tani’s job: He’s Semafor’s media reporter, which means he’s supposed to burrow into the paper of record — as well as other important media institutions — and tell…

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The secret to Zohran Mamdani’s winning media strategy is simpler than you think 47:17

4M ago47:17

47:17

Zohran Mamdani, until recently a little-known lawmaker, surprised New Yorkers by winning the Democratic primary for mayor last week. He broke out through vertical video on social media in ways that few political candidates have been able to pull off. This week, Ben and Max talk to the candidate’s media team, Rebecca Katz, founder of the political a…

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Black Mirror's Charlie Brooker on the problem with tech - and people 43:47

4M ago43:47

43:47

"Black Mirror" creator Charlie Brooker knows that everyone thinks his show is about tech-fueled dystopias. But he says it's really about humans, not their tools. I loved this chat back when we recorded it in 2023, when Brooker was promoting the sixth season of his Netflix show. Now there's a new season - and Brooker's vision of the world is as rele…

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Steve Inskeep on NPR cuts, Iran, and radio’s place in the podcast era 43:22

4M ago43:22

43:22

Steve Inskeep has one of the most recognizable names and voices in the country, greeting millions of Americans every morning since the 2000s. This week, Ben and Max bring on the Morning Edition host to talk about NPR’s battle with the Trump administration, the role of public radio in an overcrowded media landscape, and why local journalism matters …

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How to become a Substack Star with Emily Sundberg 47:07

4M ago47:07

47:07

What's the best way to describe what Emily Sundberg does? Substacker? Influencer? Journalist? Brand-builder? Let's go with "yes". And she does a much better job of describing herself in our conversation, where we talk about how she went from being a laid-off marketer at Meta to a one-woman business with a devoted following and a revenue line that’s…

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Is journalism bad for The New York Times’ business? with CEO Meredith Kopit Levien 43:53

4M ago43:53

43:53

The New York Times has weathered incredible changes in the media industry throughout its 174 years – and it’s managed to stay on top through the recent shift to digital, topping podcast charts and becoming a daily app for games and cooking. This week, live from the Cannes Lions festival, Ben and Max are joined by CEO Meredith Kopit Levien to talk a…

1
Why did Apple ice out the most famous Apple blogger? 1:04:48

5M ago1:04:48

1:04:48

If you want smart, nuanced insight into Apple’s products and would-be products, you turn to John Gruber, who’s been blogging about this stuff for more than two decades at his Daring Fireball site. So in March, when Gruber announced that Something is Rotten in the State of Cupertino — focusing on Apple’s botched plans to imbue its ailing Siri servic…

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Professional optimist Cleo Abram on tech’s bright future 45:24

5M ago45:24

45:24

Cleo Abram left Vox and started her YouTube show, Huge If True, 3 years ago. Since then, the channel has grown to nearly 6 million subscribers and she’s become one of the most important tech journalists in the world. This week, Ben and Max talk to Cleo about why she started an optimistic show in an age of pessimism, the time she got space-sick in z…

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The Great Rebundling — With Peter Kafka and Brian Morrissey 27:51

5M ago27:51

27:51

The media industry has spent the last decade talking about its own decline — but where is it actually headed? This week on Mixed Signals, Ben kicks off a special three-part crossover with Peter Kafka of Channels and Brian Morrissey of The Rebooting. In part one of the conversation, the three discuss the future of media bundles, why everyone seems t…

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On the hunt for media optimism, with Semafor’s Ben Smith and The Rebooting’s Brian Morrissey 28:22

5M ago28:22

28:22

Here’s one where we try to do two things at once: Have a convo about green shoots in media with two smart guys who know media really well — Semafor’s Ben Smith and The Rebooting’s Brian Morrissey. Try to find new audiences for our respective podcasts, by cutting up that conversation into 3 parts, and distributing those parts to our respective feeds…

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Scott Frank on Netflix, the future of Hollywood, and Dept. Q 43:42

5M ago43:42

43:42

Scott Frank used to write great movies, like “Out of Sight.” Now he’s a Netflix guy, and a super successful one: he made “Godless,” a horses-and-everything Western for the streamer, then had a pandemic-era phenomenon with “The Queen’s Gambit.” Now he’s back with “Dept. Q”, his take on the British mystery genre. You can find that one on Netflix’s to…

1
Top Chef’s Tom Colicchio and Gail Simmons on how food ate media 38:18

5M ago38:18

38:18

Top Chef, which is airing its 22nd season finale next week, has been shaping how we think and talk about food for the past 2 decades. This week, Ben and Max talk to Tom Colicchio and Gail Simmons, longtime judges since the first season, about how the show influenced the restaurant industry, how food media has changed, and why the show has gotten ni…

1
Bluesky Wasn’t Supposed to be a Twitter Rival. Now It Is. 37:01

5M ago37:01

37:01

I admit it: I most definitely rolled my eyes in 2019, when Twitter announced vague plans to build an "open and decentralized standard for social media". At the time I didn't really understand what then-Twitter CEO Jack Dorsey was trying to do — or why the head of a social media company with plenty of problems was messing around with plans to create…

1
Adam Friedland on comedy, TV, and whether he’s the Joe Rogan of the left 34:15

5M ago34:15

34:15

Adam Friedland represents a new kind of comedian—one who rose up through podcasting and now hosts a late night-style weekly interview show… on YouTube. This week, Ben and Max bring on the comedian to talk about why he’s reviving a 1960s Dick Cavett-style talk show for the Internet, if podcasts have become too dumb, and whether he’s the long anticip…

1
How to Reinvent a Magazine, with Wired’s Katie Drummond 47:58

5M ago47:58

47:58

Today we’re talking about how you take a media property that’s been around for a long time, and find a way to bring in new eyeballs — and new revenue. That property is Wired — the place that told you about the internet before the internet even existed — and the person who’s reviving it is Katie Drummond, who has been running the property for a coup…

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Christiane Amanpour and Jamie Rubin on explaining the world — and podcasting with your ex 39:48

5M ago39:48

39:48

Christiane Amanpour has been on the front lines of global media since the 80s, while her ex-husband, Jamie Rubin, held top State Department jobs in the Clinton and Biden administrations. Now, with Jamie freshly out of the White House, they’ve come back together to make a podcast. This week, Ben and Max bring on the divorced couple to talk about why…