Best Seapoint Digital Podcasts (2025)

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Scroll-Stopping Strategy: Keeping Social Media Real 49:12

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3d ago49:12

49:12

In this episode of the FreeDive Podcast, Kristy and Kevin dive into what makes a scroll-stopping social media strategy. From sippy cups and DIY electrolytes to sleep gadgets and gift-giving fails, the laughs come easy—but the real focus is on keeping marketing authentic. What you’ll learn: Why copy-pasting posts across platforms no longer works How…

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Is ChatGPT Rotting Our Brains? 50:34

17d ago50:34

50:34

Today we're here to answer the big question: is AI making us dumber or just giving us a new way to think? From trolls in our comments to using ChatGPT as a brain-dump, we talk about how we actually use it, why people are so fired up, and whether or not the panic is overblown. Expect hot takes. (TW: We mention the word therapy....) Note: This episod…

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What’s in Your Budget—and Your Bag? Adrian Breaks Down PPC 44:55

1M ago44:55

44:55

Buckle up—this one’s a wild ride... We’re finally sitting down with our PPC Manager Adrian to unpack our brains, our bags, and the behind-the-scenes world of PPC. It’s a mix of laughs, marketing wisdom, and one unexpected moment that left us totally speechless. You’re not ready for what’s inside. Let's connect! Send us a message and say hi. It's th…

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GenZ Marketing and Slang: UK vs US Edition 34:34

2M ago34:34

34:34

What does Gen Z really think about marketing? And what even is “chuffed”? In this episode, Bill chats with Catherine Woodley, a marketing student from the UK, and Ava Denucce, our graphic design intern from the US, to compare notes on what it's like to break into the industry as a Gen Z. They explore their marketing passions, laugh about generation…

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Business Travel Isn’t Dead: Why In-Person Still Matters 33:14

2M ago33:14

33:14

In this week’s episode, Deb and Bill dive into the surprising ROI of business travel. From whirlwind trips to Texas and factory tours in Wisconsin to unexpected Muppet-themed AI projects, they break down why face-to-face connections still pack a punch in today’s virtual world. Plus, conference tips, a gold tuxedo moment, and the real reason some pe…

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How to Dress Smart for Work (Without Losing Your Personal Style) 46:27

3M ago46:27

46:27

Does what you wear actually matter at work? (Spoiler: yeah, kinda.) In this episode, we’re talking all about how clothes impact confidence, credibility, and how you show up—whether you’re in-office, remote, or somewhere in between. From pajama Zoom calls to power blazers, we’ve got stories, tips, and plenty of hot takes. Let's connect! Send us a me…

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Organize Your Life with ChatGPT: Productivity, Therapy & AI Hacks You Need to Know 51:34

3M ago51:34

51:34

Is ChatGPT your assistant, your therapist, or just a really smart sidekick? In this episode, we break down the real-life ways we’re using AI to streamline everything. From planning your week to managing emotional overwhelm... and yes, even interior design! Whether you're a seasoned AI user or just curious how to make ChatGPT actually helpful, we’ve…

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The Genericide Effect: The Products We Refuse to Buy Generic 53:09

3M ago53:09

53:09

You say "Kleenex," but do you really mean tissue? This week, Anna and Kristy dive into the quirky world of brand names that have become part of our everyday language—even when we’re grabbing the off-brand version. From Q-tips to Band-Aids, we spill which products we’ll go generic on... and which ones we’ll never betray. Plus, we unpack the surprisi…

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Marketing or Manipulation? What Scamanda Teaches Us About Influence 51:29

4M ago51:29

51:29

In this episode, we put on our (matching) thinking caps—and overalls—to unpack the jaw-dropping true story of Amanda Riley, aka Scamanda. She faked a cancer diagnosis, built a massive support system, and raised over $100K… all through a campaign that, ethically horrific as it was, used surprisingly smart marketing tactics. We break down: The emotio…

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Plane and Simple: Hilarious & Helpful Travel Tips for Work Trips 56:37

4M ago56:37

56:37

Headed out on a work trip and not sure what to pack—or how to survive TSA without a meltdown? In this episode, we’re sharing real travel tips (and real chaos) from recent business flights, including what to bring, what to avoid, and how to keep your cool. 🎒 In this episode, you'll learn: What to pack in your carry-on (and what to leave at home) How…

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Podcast Like a Pro: Lessons from a Chaotic First Year 58:31

4M ago58:31

58:31

We made it to Season 2, and honestly… we’re just as surprised as you are. In this anniversary episode, we’re pulling back the (faux fur) curtain to spill all the chaotic, unfiltered, occasionally sparkly lessons we’ve learned after a year of podcasting. From dead dad jokes to production burnout to figuring out our actual audience (spoiler: it’s bas…

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The Likability Trap: Navigating the Politics of Personality 48:27

4M ago48:27

48:27

Ever felt like being the nice one, the funny one, or the quiet one meant not being taken seriously at work? In this episode, Kristy and Deb get real about the ways personality and perception play into how we’re treated—and how we treat others. From being underestimated to learning how (and when) to speak up, this one’s full of honest stories, a lit…

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ChatGPT as My Co‑Pilot, Colleague & Counselor 46:55

5M ago46:55

46:55

Forget “just another AI chat”—in this episode, Kristy and Anna spill the tea on how ChatGPT went from novelty act to their new office MVP… and impromptu shrink. You’ll hear how a Reddit pixel install turned into a 30‑second flex, why drafting social copy without AI feels like using a flip phone, and whether you really need to keep paying a therapis…

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How NOT to Be an Influencer 55:43

5M ago55:43

55:43

So You Wanna Be an Influencer? Step 1: Vomit Bags & Lint Rollers Your unhinged starter pack awaits.... Ever wondered what not to do as an influencer? Kristy and Deb are here to show you—complete with emotional support lint rollers, purse confessions, and a surprisingly passionate pitch for vomit bags. This episode dives into the good, the bad, and …

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Micromanage No More: How Trust Builds Stronger Teams 36:55

5M ago36:55

36:55

Letting go is hard—especially when you're used to having a hand in every project. In this episode, we talk about the challenges of stepping back, trusting your team, and strengthening communication (including a unicorn emoji strategy). Plus, the legendary Twerking Bull makes its grand return. 🐂💃 Tune in for laughs, leadership lessons, and maybe a l…

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Lost in Translation: Cracking the Code of Office Communication 42:50

5M ago42:50

42:50

In this episode, we unpack the beautiful disaster that is workplace communication—complete with fur, tinsel, and some light, HR-violating banter. From decoding "Bill-speak" to wondering if we need a company-wide vocab Bible, we’re pulling back the curtain on how creative teams actually try to understand each other. There’s some yelling, some emotio…

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More Than Middlemen: Demystifying Insurance Marketing 23:55

6M ago23:55

23:55

Think insurance marketing is just about middlemen? Think again! In this episode of the FreeDive Podcast, Tim and Bill break down affinity marketing — a strategy that connects companies with the right communities. Fresh from the PIMA Conference, they share insights on industry trends, the power of trust in marketing, and why this approach is reshapi…

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The Art of After: Returning to Life after Loss 48:28

6M ago48:28

48:28

Grief doesn’t come with a guidebook, and returning to work after loss can feel like stepping into a world that has kept moving without you. In this deeply personal episode of the FreeDive Podcast, we open up about the experience of navigating life, work, and creativity after losing loved ones to cancer. As part of the Podcasthon, we’re honored to s…

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Balderdash: Marketing Edition 24:29

8M ago24:29

24:29

In this lively and unfiltered episode of the FreeDive Podcast, the creative core four team dives into a game of Balderdash with a marketing twist! From hilariously real slogans to creating our own, we explore the fine line between clever marketing and just plain absurd. Tune in for laughs, insights into creative strategy, and a reminder that market…

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5 Social Media Mistakes That Are Hurting Your Growth 17:07

8M ago17:07

17:07

New year, new social strategy! This month on Social Savvy with Kristy, we’re uncovering the 5 sneaky mistakes that could be sabotaging your social media growth—and how to fix them. From turning engagement into a two-way street to making your content strategy actually work for you, we’re sharing practical tips to kick off 2025 with confidence. If yo…

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Signing Off: A Year in Review and What’s Next 6:25

9M ago6:25

6:25

We’re off for the rest of the year, but we’re here to say a big thank you to everyone who has supported the FreeDive Podcast and to share a glimpse of what’s coming in 2025. Don’t forget to tune in next week for our end-of-the-year blooper reel—a hilarious wrap-up of our behind-the-scenes moments! Special Thanks To: Guests: Kerri Struble Tina Gammo…

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Marketing, Memes, and Musk: Bill and Anna's Year-End Recap 46:35

9M ago46:35

46:35

In the final episode of 2024, Bill and Anna take the helm for a hilarious and heartfelt year-end review. From their favorite marketing trends and pop culture moments to bold predictions for 2025, this episode is packed with insights, laughs, and a touch of nostalgia. 🎙️ Highlights include: The rise of independent e-commerce and the pushback against…

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What 9 Years of Matterport Taught Us: Kristy's Inside Story 39:10

9M ago39:10

39:10

In this special anniversary episode of the FreeDive Podcast, we celebrate nine incredible years of offering Matterport services at Seapoint Digital. Guest host Anna sits down with Matterport technician Kristy to explore the joys, challenges, and transformative power of this cutting-edge technology. 🔑 What to Expect in This Episode: What IS Matterpo…

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TikTok Starter Pack: Business Basics and Pro Tricks 39:00

9M ago39:00

39:00

You asked, we listened! In this month’s Social Savvy with Kristy, we’re diving into TikTok—the app everyone’s talking about, but not everyone gets. If you’ve ever wondered: How do I keep my favorite TikToks organized like a pro? Can my friends see all the weird stuff I’ve commented on? Why does TikTok think I’d like this random video? We’ve got you…

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Taking Five: A (Spotify) Wrap & FreeDive Updates 5:07

10M ago5:07

5:07

We’re taking a quick pause this week, but don’t worry—we’ve got a few updates to share! 🎉 In this 5-minute video, Kristy reflects on past episodes, dives into some FreeDive news, and gets you pumped for the season of Spotify Wrapped! Thank you, as always, for being part of the FreeDive community. Stay tuned for more content next week, and don’t for…

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2025 Marketing: How AI and Political Influence Will Shape Strategy 34:40

10M ago34:40

34:40

In this episode of the FreeDive podcast, Kristy and Bill dive into the politics of marketing and share their bold predictions for 2025. From the growing influence of AI on content creation and marketing strategy to the evolving roles of influencer marketing and cancel culture, they explore how cultural shifts and technological advancements are shap…

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Account-Ability: Mastering Account Management and Client Relationships 24:37

10M ago24:37

24:37

In this episode of the FreeDive Podcast, we’re joined by Anna Baglien, one of Seapoint Digital’s talented account managers and a longtime friend of the show! Anna shares her journey into account management, a role often defined by wearing multiple hats and seamlessly meeting clients’ needs. Kristy and Anna dive into the unique challenges of account…

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Intro to LinkedIn: Make Your Profile Shine & Connect with Confidence 34:57

10M ago34:57

34:57

Curious about what makes a LinkedIn profile truly pop? In this month’s Social Savvy with Kristy, we’re diving into the essentials of crafting a LinkedIn presence that stands out, engages, and sets the stage for meaningful connections. From the perfect profile picture and headline that tells your story, to writing content that resonates in your indu…

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Best Practices in Gaming and Social Media Marketing 40:49

10M ago40:49

40:49

In this episode of the FreeDive podcast, we’re joined by Kayla Sue, a social media marketer with a passion for gaming and influencer marketing. From her start as a marketing coordinator during the pandemic to freelancing with top clients in the gaming and eSports world, Kayla has built her career with resilience, grit, and a keen eye for trends. Sh…

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Change for the Better? Our Honest Take on Agents of Change 2024 41:06

11M ago41:06

41:06

Today we're breaking down our experience at the 2024 Agents of Change conference. From standout sessions on rethinking the customer journey to using AI for content and video marketing, we dive into our favorite moments. Hear our take on John Jantsch’s insights about shifting from the outdated sales funnel to his fresh approach on building trust and…

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AI Impact: Kristy & Bill on ChatGPT's Politics and Processes 43:13

11M ago43:13

43:13

In this episode of the FreeDive Podcast, Kristy and Bill dive headfirst into the ever-evolving world of artificial intelligence, with a focus on ChatGPT. From playful experiments with Bill’s AI voice companion, Echo, to deep discussions on AI’s influence in art, photography, and even politics, no topic is off-limits. They explore how AI is shaping …

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Bridging Content and Product: Alisa Meredith's Evolution in Marketing 17:34

11M ago17:34

17:34

Ever wonder how a content marketer becomes a product marketing powerhouse? In this episode, we sit down with Alisa Meredith, a seasoned marketing professional with over 20 years of experience in content strategy and product marketing. Alisa shares her journey from running a marketing agency to creating and leading a production unit at Tailwind and …

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Watch Your Tone: Mastering Social Media Copy for Every Platform 27:43

11M ago27:43

27:43

Ever wondered why your one-size-fits-all social media posts aren't hitting the mark? Spoiler alert: it’s all about tone! In our third installment of Social Savvy with Kristy, we dive into the art of tailoring your caption copy to fit each platform’s unique vibe. From LinkedIn’s professional polish to TikTok’s casual fun, we’re covering it all. Join…

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Mic Check: Lessons from Podcasting with Kristy and Kevin 47:45

12M ago47:45

47:45

In this lighthearted episode of the FreeDive podcast, Kevin takes the host's seat to interview Kristy about her journey in launching and growing a podcast—a journey he's been a fan of every step of the way. With over 20 episodes under her belt, Kristy shares her candid reflections on staying authentic, the challenges of creating content, and the su…

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Ad Evolution: Mark Silverman’s Insights on Modern Marketing Strategies 29:32

12M ago29:32

29:32

In this episode of the FreeDive Podcast, Deb and Kristy dive deep with Mark Silverman, Senior Vice President of Client Services at Seapoint Digital, to explore the evolution of marketing and advertising. Mark discusses his passion for finding what sets a client apart in a crowded marketplace and shares his insights on the major shifts shaping the i…

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The Art of Sustainable Agency Growth with Bill and Kevin 35:47

12M ago35:47

35:47

In this lively episode of FreeDive, Bill takes over hosting duties and welcomes Kevin for his podcast debut! Kevin flips the script, putting Bill on the spot about running an agency with purpose, and diving deep into what it takes to grow responsibly in today’s fast-paced digital landscape. Discover how to scale your agency without losing your sani…

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Social Savvy with Kristy, Part 2: Picking the Perfect Platform for Your Business 32:09

1y ago32:09

32:09

In Part 2 of our "Social Savvy with Kristy" series, host Kristy dives into the world of social media platforms, helping you determine which one is the best fit for your business. Whether you're just starting out or looking to expand your digital presence, this episode is packed with essential insights. Kristy begins by guiding you through three cru…

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Wired for Success: Kyle Figueroa on Mastering Contractor Marketing 39:49

1y ago39:49

39:49

In this episode of the FreeDive podcast, we sit down with Kyle Figueroa, the visionary behind Figueroa Electric, to discuss how he's revolutionizing the electrical contracting industry through the power of digital marketing. Kyle shares his journey from traditional electrician to a sought-after expert in luxury home automation, thanks to his innova…

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Balancing Act: Deb McGranaghan on Marketing, Motherhood, and Empowerment 15:35

1y ago15:35

15:35

In this special throwback episode from our Women in Marketing series, Maddie sits down with Deb McGranaghan, a marketing analyst at Seapoint Digital, to explore her unique journey into the world of marketing. Deb shares how she transitioned from traditional marketing methods to the digital landscape while juggling the demands of motherhood and entr…

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Mic Drop Moments: Nathan Nokes on Voiceover Mystics and AI Ethics 57:14

1y ago57:14

57:14

Step into the fascinating world of voice acting with our guest, Nathan Nokes, a seasoned professional whose voice has brought characters to life in books, animation, video games, and beyond. In this episode, Nathan recounts his journey from his early days in the industry to becoming a sought-after voice talent. He offers a behind-the-scenes look at…

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Social Savvy with Kristy – Your Guide to Instagram Updates 51:03

1y ago51:03

51:03

Welcome to the first installment of "Social Savvy," where we dive deep into the ever-evolving world of social media! In this episode, we’re focusing on Instagram, the platform that keeps on changing. From the early days of pinned comments to the latest updates like chat themes and the mysterious vanish mode, we break down the key features and chang…

1
Remote Control: Mastering the Work-Life Balance from Anywhere 50:19

1y ago50:19

50:19

This week, join our hosts as they dive into a lively discussion about the complexities of achieving work-life balance in a remote work environment. With remote work becoming the norm, finding that perfect equilibrium between professional responsibilities and personal life can be a challenge. Kristy, Anna-Lynn, Deb, and Dan are here to share their i…

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Do It With a Broken Heart - Creating Content When Your Life is on Fire 48:53

1y ago48:53

48:53

This week’s episode is a raw and candid conversation about the intersection of personal hardship and professional responsibility, and how we keep moving forward when everything seems to be falling apart. We are pulling the curtain all the way back and diving deep into the raw realities of creating content when our personal lives are in turmoil. Whe…

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The Road Less Traveled: Marketing Paths for the Modern Age 38:59

1y ago38:59

38:59

Join hosts Kristy and Anna-Lynn as they explore the unconventional journeys that led them to success in the marketing industry. In this inspiring episode, they share how their diverse skills and experiences across various careers eventually culminated in thriving marketing roles. Listen as they discuss overcoming fears about career changes, pursuin…

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Birds of a Feather: Building Authenticity in Social Media with Christina Garnett 26:50

1y ago26:50

26:50

Dive into an engaging conversation with social media maven Christina Garnett on this week's episode of the Free Dive Podcast. From her roots as an English major and math teacher to her ascent as a top-tier marketing strategist, Christina shares her unique journey into the world of social media and community building. Discover the secrets behind her…

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Office Imposters: Unmasking Burnout in Marketing 29:31

1y ago29:31

29:31

This week, join hosts Bill and Kristy as they dive into a candid discussion about imposter syndrome, burnout, and mental health in the workplace. These issues are all too common, especially in office jobs and marketing agencies, and Bill and Kristy are here to share their personal experiences and practical tips. In this episode, they reveal: Their …

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Track Record: Kevin Billingslea on Mixing Quality with Client Loyalty in Music 30:52

1y ago30:52

30:52

In this special sibling episode, we sit down with music producer Kevin Billingslea to dive deep into the art of maintaining quality and client loyalty in a competitive industry. Kevin, who has worked with famous musicians and built his business from the ground up, shares his invaluable insights that transcend music production and resonate with mark…

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Talk Data to Me: Crafting Campaigns with Numbers 28:26

1y ago28:26

28:26

It's the interoffice romance you didn't know you needed. Not every content creator comes to an agency with a college degree. If you're new to your agency's creative team and just starting out as a writer, this week's podcast is for you. Anna-Lynn and Deb talk about how analytics can (and should!) transform the way creative content teams approach th…

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Pinning Down Success with Tina Gammon 18:09

1y ago18:09

18:09

Calling all women in marketing! Join us for the first episode in our "Women in Marketing" series, recorded back in March, as we sit down with Tina Gammon from Neurohacker. Discover how Tina's unexpected journey from a travel blogger in Switzerland to a marketing mogul has shaped her career. In this episode, Tina shares: ✨ Her inspiring path into ma…

1
It's Not Me, It's You: Client Relationship Edition 39:53

1+ y ago39:53

39:53

It is a delicate balancing act maintaining client connections, knowing when to say goodbye, and how to handle those goodbyes with finesse. In today's episode Bill is back to guest star and break down how to weigh the costs of client retention versus new acquisitions. He also teaches us how to harness the power of social media to create meaningful c…