The Simple Online Business podcast is for business owners who want to start and build profitable, sustainable online businesses. Host Samantha Siffring is a business coach and agency founder who is known for her simple and doable approach to business and marketing. She has helped hundreds of women start and grow profitable businesses in all industries. Each week, she brings straightforward tips, strategies, and mindset shifts that will get you moving forward in your business, whether you're ...
…
continue reading
Samanthasiffring Podcasts
1
Reboot Your Marketing with These Two Things
14:52
14:52
Play later
Play later
Lists
Like
Liked
14:52If you’ve been in a funk with marketing (uninspired, confused, overwhelmed by everyone’s content - and now AI all over the place), I'm with you. There’s so much noise out there that it’s easy to lose your footing and wonder how your work is supposed to stand out. In this episode, I share what shifted for me recently - after sitting back, studying w…
…
continue reading
What if the thing you’re avoiding is exactly what would move your business forward? You know the one. That idea sitting quietly in the back of your brain — the pitch you’ve been meaning to send, the offer you’ve been waiting to make, the investment you keep circling. Not because it’s a “should,” but because deep down, you know it’s the next right m…
…
continue reading
AI might feel like a magic wand for your business — spitting out contracts, naming your next offer, generating “done-for-you” content in seconds. But what if the tool that’s saving you time is quietly putting your business at risk? In this episode, I’m joined by attorney and online business legal expert Sarah Waldbuesser for a real-talk conversatio…
…
continue reading
If you’ve been watching other business owners post big, shiny revenue numbers — but you’re not seeing anyone talk about profit — it’s time for a reality check. The numbers that actually matter in your business aren’t always the ones people share on social media. In this episode, I talk about what it really takes to build and keep a profitable onlin…
…
continue reading
You don’t need a complicated offer suite or ten different projects in motion to grow a thriving business. In fact, that might be exactly what’s slowing you down. In this episode, I’m talking about a strategy that has helped both me and my clients create real momentum: focusing on ONE thing at a time. Whether it’s your business, your core offer, or …
…
continue reading
1
The Old School Business Strategy You Need in 2025
12:37
12:37
Play later
Play later
Lists
Like
Liked
12:37Today, I'm sharing a timeless business strategy inspired by a very retro piece of office equipment (you have to listen to find out what!). In this episode, I break down a missing piece of your marketing strategy — one that’s quick, easy, and repeatable, and can yield results for years. It's all about genuine, human connection. You’ll walk away with…
…
continue reading
Ever feel like you’re letting your business down? Or think things like “I’m a bad business owner” and “maybe I’m not cut out for this”? This episode is about the guilt that creeps in when you haven’t worked on your business as much (or as perfectly) as you think you should. I’m diving into why that feeling shows up, what it usually means, and how t…
…
continue reading
What if one of the easiest ways to create more clients this year wasn’t launching something new or overhauling your marketing... but simply getting in the habit of following up? In this episode, I’m breaking down how not following up might be quietly costing you money — and why following up (when done right) is actually one of the most respectful, …
…
continue reading
1
Non-sleazy Selling with Copywriter Samantha Burmeister
29:04
29:04
Play later
Play later
Lists
Like
Liked
29:04What if selling didn’t feel icky… and actually felt like you were helping? In this episode, I’m joined by another Samantha — Samantha Burmeister, founder of Nomad Copy Agency — for a conversation that will take the stress out of writing copy that sells. If selling has ever felt awkward, pushy, or like something you’d rather avoid altogether, this w…
…
continue reading
If you’ve ever thought there must be a secret to making marketing feel easy, I get it — but the real secret is this: marketing is work. It’s a puzzle that you learn to solve, and then re-solve, every time the pieces shift. In today’s episode, I’m challenging the idea that you’re “bad” at marketing and showing you what actually matters more than any…
…
continue reading
1
Marketing for Clients Now and Clients Later
24:02
24:02
Play later
Play later
Lists
Like
Liked
24:02If it feels like you’re doing everything in your business but still not getting the clients you want — this episode is for you. Because there’s a good chance you’re spending too much time on the wrong type of marketing (the comfortable kind) and not enough on the type that actually moves the needle. Today, we’re talking about the two streams of mar…
…
continue reading
What if the reason something didn’t work wasn’t because you didn’t try hard enough—but because it wasn't the right fit for you in the first place? We’ve all heard the advice: “All strategies work—you just have to commit.” I used to believe it myself! But after years of coaching, investing, and watching what actually happens in real businesses (incl…
…
continue reading
I have a full plate—and if you're anything like me, that’s kind of how you like it. Until suddenly, you don’t. In this episode, I’m talking about how I manage running a business, raising three kids, keeping up with a volunteer role that might as well be a second job, and still somehow remembering to moisturize. Instead of pushing through with willp…
…
continue reading
You know what’s actually wasting your time? Worrying about wasting time. It’s a sneaky little trap. You tell yourself you need to be more efficient. You overanalyze every decision. You hesitate to take action unless you’re sure it’ll work. And before you know it? You’ve spent hours (or days… or months) thinking about what to do instead of just doin…
…
continue reading
Have you ever found yourself frustrated that something in your business feels harder than it should? Maybe it’s marketing, selling, setting boundaries, or just keeping up—and you catch yourself thinking, Why is this so difficult for me when it seems so easy for everyone else? If so, you’re not alone. This is one of the most common thoughts my clien…
…
continue reading
If you’ve ever had a slow period in business and immediately thought, Maybe I should just get a real job, you’re not alone. When income isn’t predictable, it’s easy to spiral and assume something is wrong. But let’s be real—nothing about traditional employment is guaranteed either. Your business can actually be the most stable thing in your life...…
…
continue reading
1
The Best Lessons Come from Doing It Wrong
15:32
15:32
Play later
Play later
Lists
Like
Liked
15:32Failure isn’t the opposite of success—it’s part of it. Every successful business owner has a long list of things they tried that didn't work. But instead of letting those failures stop them, they used them as stepping stones to get better, refine their strategy, and ultimately build something that works. If you’ve been playing it safe in your busin…
…
continue reading
1
Why "Best Practices" Might Be Holding You Back
19:30
19:30
Play later
Play later
Lists
Like
Liked
19:30If you’ve ever felt like you can’t move forward in your business because you don’t have the perfect plan, you’re not alone. So many business owners get stuck in overthinking, tweaking, and perfecting instead of just taking action, all because they’ve been told there’s a "right way" to do things. But what if obsessing over best practices is slowing …
…
continue reading
Getting fully booked is the goal—but when you hit it, then what? The truth is, many business owners unknowingly avoid getting fully booked because they don’t know what comes next. So today, we’re making sure you have a clear plan for what to do once your calendar is full. In this Q&A-style episode, I’m answering all your questions about what happen…
…
continue reading
When most people talk about consistency in business, they make it sound like the key to success is doing the same thing every day, at the same time, like clockwork. And if that doesn’t work for you? It’s easy to assume that you are the problem. But the reality is, that rigid definition of consistency isn’t actually what helps people get results. In…
…
continue reading
Most business owners believe their biggest struggle is finding clients. But what if the real issue is that not enough of the right people even know you exist? You can be the best in your industry, with the perfect offer and all the expertise in the world, but if your ideal clients don’t know about you, they can’t hire you. Visibility isn’t just abo…
…
continue reading
Have you ever wondered why some business owners seem to get clients effortlessly while others struggle to gain traction? It’s not magic—it’s attraction. In this episode, I’m breaking down what it means to be someone that people want to hire and how you can start building that magnetic quality in your own business. This is the first episode of a thr…
…
continue reading
What does it mean to you to have your best year yet? What if it didn’t revolve around hitting the highest revenue or working the hardest? Or chasing someone else’s version of success? In this episode, I’m talking about what it means to have a great year and redefining success in a way that feels personal, sustainable, and fulfilling. I'll dive into…
…
continue reading
1
What I Did to Get Fully Booked At the End of 2024
44:22
44:22
Play later
Play later
Lists
Like
Liked
44:22What does it really take to get fully booked with clients? In this episode, I’m sharing exactly how I filled my roster with 1:1 coaching clients before the end of 2024. From refining my offer to optimizing my marketing strategies, I’m sharing the decisions, experiments, and strategies that made it happen—and the lessons I learned along the way. I d…
…
continue reading
What if making $100K in 2025 didn’t have to feel impossible or overwhelming? In this episode, I’m breaking down exactly how to make that six-figure goal a reality, no matter where you’re starting from. It’s not about complicated strategies or working nonstop – it’s about keeping things simple, doing some easy math, and focusing on what really drive…
…
continue reading
After eight years in business, I’ve learned a lot – and not just the shiny, highlight-reel stuff. This year, I made some big changes that challenged me, freed me up for priorities in my personal life, and helped my business feel sustainable again. In this episode, I’m sharing the 10 lessons I’ve learned over the past 8 years, and advice for making …
…
continue reading
1
The Biggest Changes in Online Business Since 2021: What's Working and What's Not
17:32
17:32
Play later
Play later
Lists
Like
Liked
17:32If you’ve felt like running an online business has been a little different (or a lot harder) lately, you’re not imagining things. Since 2021, the online business world has shifted dramatically. Buying behaviors have changed, certain offers aren’t landing the way they used to, and even your favorite strategies might feel stale. In this episode, I’m …
…
continue reading
1
How to Balance Short Term Goals and Long Term Vision
15:38
15:38
Play later
Play later
Lists
Like
Liked
15:38As we wrap up the year and start looking ahead to 2025, it’s the perfect time to reevaluate your goals and reflect on 2024. Have you been caught up in the endless cycle of putting out fires in your business, struggling to focus on the bigger picture you dream of creating? Or maybe you've been doing the opposite—always setting bold, exciting goals b…
…
continue reading
1
Why Your Social Media Analytics Don’t Define Your Success
21:29
21:29
Play later
Play later
Lists
Like
Liked
21:29If you’ve ever felt like your social media following isn’t big enough, or your engagement numbers aren’t sufficient enough for the business you want to have, this episode is for you. It’s so easy to let analytics dictate how you feel about your business, but the truth is, those numbers aren’t the whole story. In this episode, I’m breaking down why …
…
continue reading
Curious about what’s really working in the coaching world right now? Part two of our series on coaching in 2025 dives into the nitty-gritty of creating offers that feel good to you, attract your ideal clients, and position you for long-term success - even in a shifting market. In this episode, I answer the question on everyone’s mind: are people st…
…
continue reading
Are you gearing up for 2025 and wondering if investing in coaching is the right move for you? Whether you’re ready to dream bigger, recover from burnout, or simply get some extra support and encouragement, investing in coaching can be a game changing business decision that gets you to your goals faster. But with so many options out there, it can fe…
…
continue reading
1
What We Wish We Knew: Expert Business Advice for New Entrepreneurs
26:23
26:23
Play later
Play later
Lists
Like
Liked
26:23What advice would you give yourself when you were just starting out in business? That’s the question I asked my mastermind clients as we wrapped up our program last month. Their answers were so powerful and insightful, I knew I needed to have them on the podcast! Whether you’re just starting out or looking to refine your approach, our conversation …
…
continue reading
1
The Conversation You Need to Hear About Scaling with Michelle Vroom
58:00
58:00
Play later
Play later
Lists
Like
Liked
58:00Ready for a fresh, honest take on scaling your business? My friend Michelle Vroom recently had me as a guest on a live she hosted in her Facebook group, and it was such a fun conversation I wanted to bring it to you on the podcast. On this episode, we dig deep into the realities of scaling that most business owners aren’t talking about. We get real…
…
continue reading
1
How to Balance Your Business and Life When Big Things Are Happening in the World
17:16
17:16
Play later
Play later
Lists
Like
Liked
17:16It’s election week in the U.S. and many of us are feeling distracted and emotional. Running a business when there are big things going on in the world can be totally overwhelming - of course it is going to feel hard to show up in our lives and businesses when the world around us feels anything but simple! In this episode, I’m addressing the very re…
…
continue reading
1
Rethinking Process Goals vs Results Goals
19:01
19:01
Play later
Play later
Lists
Like
Liked
19:01Are you focusing on the right goals for your business? Today we’re talking about something that was inspired by my clients and a lot of the work that we've been doing around goal setting and business planning. I’ve realized that people need something a little different with goal setting than we have seen in a little while. And that’s results vs pro…
…
continue reading
Have you ever thought about the opportunities of entrepreneurship today? I think it's worth reflecting on how incredible it is that we have the opportunity to create our own businesses in a way that is more accessible than previous years. There is more opportunity and a lower barrier to entry than ever before. On today’s episode of the Simple Onlin…
…
continue reading
Today I’m taking you on a deeply personal journey through the evolution of my coaching business. I was inspired by a recent Q&A session I did on my Instagram stories about a little over a month ago. I’m reflecting on the highs and lows of transitioning from one-on-one coaching to group coaching and then back again. I’m vulnerable and packing this e…
…
continue reading
1
Do You Need a Business Coach All the Time?
16:14
16:14
Play later
Play later
Lists
Like
Liked
16:14Have you ever wondered if you really needed a business coach all the time? There is a common misconception that one must have a business coach to succeed. Each entrepreneur's journey is unique. What works for one person may not work for another. The key is to understand your specific needs and circumstances. On today’s episode of the Simple Online …
…
continue reading
Are you feeling the weight of social media burnout? You’re not alone. Marketing is feeling hard. A lot of you are feeling like you’re not getting the results you want and people aren’t seeing your stuff. There’s a lot of reasons for this, but instead of changing your thoughts about social media I wanted to give you another option to marketing. Mark…
…
continue reading
Today I’ve hit a major milestone - the 300th episode of my podcast! When I first started the podcast in 2018, my biggest fears were that I would run out of things to talk about and that I wouldn’t stay consistent and stick with it. While I took a podcasting break last year, I’ve otherwise been consistently publishing weekly episodes for over 6 year…
…
continue reading
The journey to going after big goals is often challenging. Today I’m sharing a little bit about my personal life that had a lot of lessons in it that I think are relevant to business. I've faced my fair share of rejections and self-doubt over the years. Reflecting on my 15 years of volunteering and my dream of joining the executive board of an inte…
…
continue reading
1
Ending the Feast & Famine Cycle in Business
16:57
16:57
Play later
Play later
Lists
Like
Liked
16:57We’re diving into a topic that I know so many of you can relate to: the "feast and famine cycle" in business. You know, those times when your revenue is all over the place, with some months feeling like a feast and others like a famine? This kind of revenue pattern in business is really common, and there are several reasons why businesses tend to h…
…
continue reading
1
Resistance & the Real Reason You’re “Just Not Doing It”
10:27
10:27
Play later
Play later
Lists
Like
Liked
10:27Are you struggling to take action on your goals? A reoccurring theme has come up in my conversations with clients. Many of them are feeling stuck and overwhelmed by the pressure to do things “the right way.” I think this resonates deeply with many of you as well. On today’s episode of the Simple Online Business Podcast, I’m discussing the reasons b…
…
continue reading
1
Leadership & Building a Team With Kira La Forgia
41:42
41:42
Play later
Play later
Lists
Like
Liked
41:42Over the past few months, I’ve made tons of new friends on threads and started taking our friendships to the next level. On today’s episode of the Simple Online Business podcast, I’ve invited one of these friends, Kira of Paradigm Consulting, to come chat with me about what HR looks like for small online businesses. We talk hiring, leadership, crea…
…
continue reading
So many of my clients struggle with time management, and feel like something is wrong with them if they try a time management tool or process doesn’t work for them. The reality is that no system is going to be a perfect fit - and that’s not a YOU problem. It’s just how humans are. On today’s episode of The Simple Online Business Podcast I’m talking…
…
continue reading
It’s a tea spilling episode this week. This is the kind of topic where I’ll make a brief comment about it somewhere in passing, and my clients will be DMing after asking for all the details. On today’s episode of the Simple Online Business Podcast, ’m talking about scalable offers - the good, the bad, the ugly - and really everything you need to kn…
…
continue reading
1
Confidence & Sharing Your Wins With Sara Aloimonos
41:41
41:41
Play later
Play later
Lists
Like
Liked
41:41A couple months ago, I hosted a challenge for clients to sign 5 new clients in 6 weeks. My client Sara Aloimonos shared with us towards the end of the challenge that she had signed ELEVEN new clients - and also that she had felt hesitant to share her wins and was worried that other people would feel bad if they saw her success. On today’s episode o…
…
continue reading
Do you struggle to create content quickly? Does it take forever to find the perfect picture or song - or you get stuck in a never ending cycle of creating drafts and not posting them? This is something that has been a pain point for so many of my clients in general, but also lately I feel like it's been coming up a lot. On today’s episode of the Si…
…
continue reading
Have you ever felt like your business is falling apart? This week I’m talking about the DOOMIES. You know, when you feel like everything is going terribly and you’ll never sign another client again, and maybe you need to just close up shop and go be a librarian? Specifically, I’m digging into the “problem solving” we do when we are in the doom spir…
…
continue reading
“I should be grateful for what I have” “I should be focused on others” “If I get more, others get less” Do these sound familiar? They’re all super common thoughts that so many women use to push their dreams away. On today’s episode of The Simple Online Business Podcast, I’m talking about giving yourself Permission to Want. I’m giving advice for any…
…
continue reading