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A weekly podcast profiling the people, businesses and technologies driving the sports media revolution. The go-to place for sports industry professionals seeking ideas, insights and inspiration in these times of rapid transformation across streaming, OTT and digital.
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In this episode of StreamTime Sports, host Nick Meacham continues the Making YouTube Pay series with Angelica Lindeberg, CEO of the Swedish Women’s Hockey League (SDHL). Angelica shares how the SDHL executed a full shift from traditional broadcasters to a YouTube-first strategy in under 90 days. She breaks down the early audience insights, how the …
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In this episode of StreamTime Sports, host Nick Meacham sits down with Rob Pilgrim, Head of Sport for EMEA at Meta, to explore how digital platforms are reshaping the sports media landscape. Rob reflects on his journey from YouTube to Meta, the shifting dynamics of audience engagement and how platforms like WhatsApp and Threads are becoming central…
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In this episode of StreamTime Sports, host Nick Meacham kicks off the Making YouTube Pay series with Sergio Lopes, CEO and co-founder of LiveMode. They unpack how CazeTV has grown into one of YouTube’s most powerful sports platforms, why YouTube is evolving from a creator hub into a major rights buyer, and how CazeTV is breaking audience records ac…
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In this episode of StreamTime Sports, SportsPro CEO Nick Meacham and technology editor Steve McCaskill break down Paramount’s acquisition of the majority of UK Uefa Champions League rights and what it means for Sky, TNT Sports, DAZN, and the wider European media market. They explore why rights inflation is accelerating, how domestic leagues are bei…
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In this episode of StreamTime Sports, CEO Nick Meacham sits down with Ben Morel, founder of M2C Sports Advisory and former executive at the NBA, Six Nations, and Ligue 1, to break down the shifting dynamics of European sport. They explore the rising commercial volatility within domestic football leagues, the instability of recent media-rights cycle…
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In this episode of StreamTime Sports, CEO Nick Meacham is joined by Moe Hamdhaidari, Director of Content at Two Circles, to dive into the rapidly evolving ‘For You’ economy. Moe breaks down how algorithm-driven discovery, shifting audience behaviours, and the rise of Gen Z and Gen Alpha are transforming the way sports organisations build content st…
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In this special scene-setting episode of StreamTime Sports, CEO Nick Meacham breaks down the biggest shifts redefining how sports content is created, distributed and consumed. Drawing on insights shared at last week's SportsPro’s Media Summit in Madrid, Nick explores why YouTube is emerging as a powerhouse for live sports, how AI is transforming pr…
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In this episode of StreamTime Sports, Nick Meacham is joined by Adam Leventhal, senior writer and broadcaster at The Athletic, to explore the complex and growing issue of illegal sports streaming. Adam shares insights from his extensive investigation into piracy, discussing its cultural impact, criminal networks, and the potential crisis it poses t…
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In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by Richard Kearney, Senior Director at MediaKind, to dive deep into the evolving world of subscriber acquisition and retention. Drawing on his experience at Paramount and Showtime, Richard shares how AI and machine learning are redefining content recommendations,…
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DAZN’s move to absorb FIFA+, Apple’s $750 million bid for Formula 1, and LaLiga’s struggle to stay relevant — this episode unpacks the business stories behind the biggest headlines. Co-hosts SportsPro's CEO Nick Meacham, and Community Lead Chris Stone dissect what these deals reveal about the global sports rights landscape, evolving streaming strat…
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In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone sit down with David Salmon, EVP and Managing Director of Tubi International, to discuss the platform’s rapid global expansion and its unique advertising-led streaming model. They explore how sports are becoming a key driver of engagement for Tubi’s international growth, par…
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Netflix and Amazon are betting big on live sports to drive subscriber growth, boost sponsorship revenue, and deepen audience engagement — transforming the media landscape in the process. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore why streaming giants are racing to secure live sports content, from the Champio…
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Having built the Cowboy Channel to over 100,000 subscribers, former guest David Guinan now shares his plans to grow Table Tennis TV to similar heights. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore the key stages, decisions, and challenges involved in launching and scaling a challenger sports streaming platform…
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Terence Crawford and Canelo Álvarez’s title fight helped Netflix draw a record-breaking 41 million viewers — a milestone that could reshape the future of live sports. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore how Netflix is disrupting traditional pay-per-view models and challenging the status quo of sports …
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FIFA claimed 2.7 billion people tuned in to this summer’s Club World Cup, but what is the truth behind the numbers? In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone dig into the reality behind FIFA’s staggering stats, DAZN’s billion-dollar gamble, and YouTube’s live NFL broadcast. They also unpack which metrics matter mos…
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With the new season underway, the NFL is leaving no screen untouched. Co-hosts Nick Meacham and Chris Stone break down the league’s bold broadcast strategy, from teaming up with YouTube creators like MrBeast and IShowSpeed, to expanding free-to-air access in the UK, and even NBC selling out every Super Bowl ad before kickoff.Key Points: Can the NFL…
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UFC’s recent $7.7B deal with Paramount, along with Ligue 1’s partnership with Amazon, highlights how content protection is influencing today’s media rights agreements. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by content security expert Olga Kornienko, COO and co-founder of EZDRM. Together, the trio expl…
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The top-flight German soccer league has taken a bold and innovative approach to its broadcast strategy in the UK market. Live coverage of this season’s action spans Sky Sports, Amazon, BBC, and YouTube, offering multiple ways to watch — from subscriptions to free-to-air and pay-per-view. In this episode of StreamTime Sports, co-hosts Nick Meacham a…
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In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone break down how UFC's evolving media strategy could signal the end of traditional pay-per-view. They break down Paramount’s big-money move for UFC rights, why ESPN stepped aside, and what this shift means for niche sports, bundling, and the future of global broadcasting. The…
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Gary Hughes, Director of Football at Sky Sports, sits down with StreamTime Sports for an exclusive interview, revealing the expanded coverage and new features coming to Premier League fans this season. Co-hosts Chris Stone and Nick Meacham also take audiences behind the scenes of the Sky Sports Premier League Kick Off media day. Key Points: Why has…
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YouTube is the largest global video platform, but who should be using it and how? On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone unpack the hype, hope, and truths about the platform, as well as discussing whether ‘owning’ your audience is even possible. Packed with case studies and industry stats this is your guide to th…
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The NFL and ESPN have struck a landmark deal, but what does it mean when a rights holder becomes a stakeholder? This episode breaks down the strategic implications of the NFL Media handover, ESPN’s evolving content mix, and why these moves could reshape the future of sports broadcasting. Also on the agenda: DAZN’s latest global grab with NHL.TV, ne…
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With Formula 1’s ESPN broadcast deal set to expire, speculation is swirling around which platform the series might land on next. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone debate whether Apple would be the right partner — and what the trade-offs could be. The duo also breaks down Deltatre’s acquisition of Endeavor S…
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How are teams like the Buffalo Bills saving $120,000 a year while delivering content faster than ever? In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by Andrew Fingerman, CEO of PhotoShelter, to explain how AI is revolutionizing content creation. The conversation dives into how sports organisations can turn c…
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From Dream Sports’ staggering user base in India to Overtime having three of the most-followed teams in the world you’ve never heard of, there’s much for investors to consider. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone share their learnings from the recent SportsPro Investment event, as well as exclusive feedback f…
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In this packed episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone discuss the latest stories shaking up global sports media. From Netflix landing the Canelo vs. Crawford fight and introducing programmatic ads via Yahoo, to RTL snapping up Sky Deutschland for €150M, the landscape is shifting fast. The duo also break down why Ligue 1…
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Piracy is costing the sports industry an estimated $28 billion annually — and the issue is only growing more complex. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by Paul O’Donovan from MediaKind to explore the causes and affects of the rising threat of piracy. From legal loopholes to changing sports distri…
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Is DAZN betting big on a tournament without guaranteed returns? In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone break down the high-stakes investment in FIFA’s Club World Cup and whether it can deliver on its $1 billion price tag. From the complexities of the broadcast deals to sluggish audience numbers, they explore whe…
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In a sports world dominated by conversations around broadcast rights and ad spend, what’s the real media value of sponsorship? In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by Franco De Bonis (VISUA) and Georgie Webb (Vision Insights) to explore how brands, rights holders, and agencies are moving beyond vani…
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Live rights are no longer enough for sports organisations to capture attention. On this episode of StreamTime Sports, host Chris Stone is joined by content creators Maya Stephen and Stella Tran, as well as digital producer Tom Jewell. The discussion explores how the next phase of audience growth lies with sports partnering with content creators who…
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FloSports CEO Mark Floreani joins StreamTime Sports to break down how the platform is redefining sports streaming for the underserved majority. From partnering with the NCAA and AHL to landing backing from India’s Dream Sports, co-hosts Nick Meacham and Chris Stone explore how FloSports is building a tech-first, fan-driven ecosystem. Key Points How…
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From AI-powered dubbing to stripped-back broadcast vans to clever piracy countermeasures, sports streaming is undergoing a major shift. In this episode of StreamTime Sports, co-host Nick Meacham shares his key takeaways from Streaming Tech Sweden, an annual event for streaming tech in the Nordics, as well as a behind the scenes at the Ice Hockey Wo…
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What can a week in Sweden can teach us about the future of sports media? StreamTime Sports host Nick Meacham unpacks his recent trip in the Nordics, where he hosted a Two Circles event to uncover the key trends shaping the industry - from the rising value of fandom to the stark realities of media rights and piracy. We also hear from Dugald Macdonal…
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In this episode of StreamTime Sports, Nick Meacham and Chris Stone break down a jam-packed week of developments in sports media. From ESPN’s long-anticipated streaming launch and Fox’s DTC entry, to YouTube’s first-ever globally streamed NFL game, they explore the major shifts reshaping media rights, monetisation, and fan engagement. Plus, they div…
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Spiideo delivered an incredible 3000 games in a single week. It’s a bold demonstration of how AI is revolutionising sports production—making it faster, more scalable, and more accessible than ever before. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone dive into the growing role of AI in sports media. They’re joined by P…
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As soccer increasingly moves behind digital paywalls, a key question emerges: is the sport’s content strategy driving fans closer or pushing them away? From the curious absence of Uefa Nations League highlights on YouTube to the rise of Amazon Prime’s one-click, low-cost PPV model, soccer’s evolving approach to accessibility is creating both opport…
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Less than a year into their partnership, DAZN is reportedly preparing to walk away from its deal with Ligue 1 in France. In this episode, StreamTime Sports co-hosts Nick Meacham and Chris Stone dive into Ligue 1’s ongoing domestic broadcast challenges and what might come next. Plus, they cover big moves across the sports media landscape—from the NF…
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NFL EVP and CMO Tim Ellis, alongside SVP of Global Brand and Consumer Marketing Marissa Solis, share how the league continues to innovate and expand its reach. From cultivating one of the most powerful brands in sport to turning football into a year-round media product, they unpack the strategies behind the NFL’s enduring success. Joined by StreamT…
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The Phoenix Suns became one of the first American sports franchises to launch a direct-to-consumer streaming platform while other regional sports networks collapsed under financial pressure. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore what it takes for sports properties to go DTC. They’re joined by Dan Costel…
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With only months to go until the inaugural tournament, can DAZN secure enough deals to justify its 1 billion dollar investment? On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone discuss the implications of reports that the BBC and ITV will not bid for the upcoming FIFA Club World Cup, as well as breaking down other major s…
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From Sportradar getting paid to acquire IMG Arena, to the NBA investing in Reddit co-founder’s new 'Twitch for sports' streaming platform, there have been a series of eye-catching investment plays across the sports landscape. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone look to explain these big money decisions. Key P…
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In an age where audiences are younger, more diverse, and increasingly tech-savvy, the fight for fans has never been tougher. On this episode of StreamTime Sports hear from the CMOs of three major league sports organizations discuss how they approach developing young sports fan. Also hear from media expert Tim Stott on how broadcast specialists HBS …
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From Super Bowls to the Olympic Games, NBC Sports has been a dominant force in live sports broadcasting. But as the sports media landscape rapidly evolves, how is the network adapting and staying ahead? In this episode of StreamTime Sports, co-host Nick Meacham sits down with Jon Miller, President of Acquisitions and Partnerships at NBC Sports, for…
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The streaming revolution promised convenience, endless choices, and premium experiences, but the reality is far more complicated. Recent challenges faced by ESPN in processing pay-per-view payments for UFC’s most recent event show that streaming still has work to do. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are jo…
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With Formula 1 rumoured to be heading to Netflix and NASCAR's $7.7 billion broadcast deal, the motorsports industry looks to be making huge strides. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by Cian Brittle, co-host of the Mics Out podcast and SportsPro's resident motorsports writer. The trio discusses t…
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Leading sports leagues like MLB and the Premier League have cancelled their existing broadcast deals with traditional broadcasters and others such as the NFL are rumoured to be considering the same as streaming platforms shake up the industry. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone break down this growing sports…
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With the Super Bowl once again showcasing the power of premium ad inventory, sports advertising is evolving rapidly. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore how technology is reshaping monetisation strategies with industry experts Scott Young (Co-Founder, Transmit) and Jamie Dorfman (SVP Media Innovation,…
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Super Bowl LIX broke viewership records, but was it true growth or clever distribution? StreamTime Sports co-hosts Nick Meacham and Chris Stone debate what the numbers really mean. The duo also break down the latest news including ESPN, Formula 1, Netflix, MLB, UEFA Champions League, and the NBA. Key Talking Points: What can we learn from Super Bow…
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Global soccer giants Manchester United and Bayern Munich are tapping into fan passion and unlocking new revenue streams through strategic e-commerce initiatives. On this episode of StreamTime Sports hosts Nick Meacham and Chris Stone are joined by guest Tarek Müller, co-founder of SCAYLE and Thomas Pyer, Director of Growth, to deep dive into the ev…
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