Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
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RevenueCat Podcasts
Join me on a journey exploring the ups and downs of being a creator. I make things across many mediums including apps, games, and podcasts. Along the way, I take the side roads to motivation and inspiration. Navigating the winding paths that try to stop us from achieving our dreams and goals.
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A bimonthly podcast that covers the Kotlin programming language by JetBrains, as well as related technologies.
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How a Single Paywall Experiment Generated $50M – Jeff Morris, Chapter One, Ex-Tinder
53:21
53:21
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53:21On the podcast, I talk with Jeff about Tinder's $50 million paywall win. Why now is such a great time to build apps, and how hard paywalls can mislead you about product-market fit. Top Takeaways: 💡 Focus on Product-Market Fit First Before jumping into monetization, ensure your product truly resonates with users. Building a product that solves a rea…
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Creative Misfires, False Positives, and Meta's Auction Flaws — Alper Taner, Stealth-Mode App Studio
1:03:27
1:03:27
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1:03:27On the podcast, I talk with Alper about the competitive advantage of ignoring (some) best practices, the risk of drawing false conclusions when researching competitor ads, and why poor metrics are just facts until proven problematic. Top Takeaways: 📊 Challenge Best Practices Test what works for your app and market, even if it goes against common ad…
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End of year review and thinking about 2026. Apps, Journaling, Learning and Plans
13:20
13:20
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13:20In this episode, You’ll hear my honest take on the challenges, lessons learned, and the moments that shaped my perspective this year and looking forward to the next. Join me as I reflect, explore new ideas, and invite you to think deeper about what really matters. Let’s get started! Follow everything I do at https://peterwitham.com ★ Support this p…
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1
Pivots, Funding, and Building Apps That Last – Greg Cohn, Burner
1:29:27
1:29:27
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1:29:27On the podcast, I talk with Greg about knowing when to pivot, why most consumer apps shouldn't raise VC, and why making free trials optional outperformed making them the default. Top Takeaways: 📉 Know When to Pivot Wrangle struggled because it wasn’t solving a real problem. Burner succeeded because it met a clear need. Don’t be afraid to pivot when…
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How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta
1:05:34
1:05:34
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1:05:34On the podcast we talk with Ravi about subscriptions as a force multiplier for consumables, why narratives matter more than metrics in goal-setting, and why you might want to try a longer onboarding, or a shorter one. 📊 Stack the demand curve Tinder didn’t just offer one price—it built a staircase of value. Low-tier subs, premium upgrades, and micr…
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I dive into the end-of-year engineering crunch and share my week wrestling with Sub Radar's CloudKit syncing issues and RevenueCat paywall restoration problems. After debugging schema mismatches and anonymous account complications, I think I've finally nailed both fixes. The update's heading to Apple for review—fingers crossed this is the last batt…
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Sebastian and Márton talk to Vadim Briliantov, the Technical Lead for Koog: an agentic framework built by JetBrains. We learn about what AI agents are, and why building them in Kotlin with Koog is a great choice. We also discuss all the different ways AI agents can connect to other systems and your existing code, and look at advanced features for a…
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Why AI Probably Won’t Kill Your App (But Ignoring It Will) — Eric Crowley, GP Bullhound
1:03:50
1:03:50
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1:03:50On the podcast, we talk with Eric about the opportunities and challenges of AI for consumer apps, what you can learn from Strava acquiring Runna, and the flawed thinking around ‘subscription fatigue’. Top Takeaways: 💸 Value Overcomes Fatigue Consumers would rather not pay for anything, but when a product delivers real value, they are happy to pay, …
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I share why over-explaining is essential in software and life. Learn from my experiences how clear, detailed communication prevents misunderstandings and leads to better results for everyone involved. ★ Support this podcast on Patreon ★By Peter Witham
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The pleasure of checking the box and sitting back
4:00
4:00
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4:00A feel good episode. I shipped the new app, updates are done, games are updated for Halloween and now I can start relaxing into the holiday season finally. And maybe start thinking about next year. Play the Halloween 2025 edition of Endless Hurdles, go to www.peterwitham.com/eh ★ Support this podcast on Patreon ★…
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How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast
27:26
27:26
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27:26On the podcast, I talk with Michael about the blessing and curse of having a brand, why post-purchase is the perfect upsell moment, and why partnerships are hard to pull off but can be well worth the effort. Top Takeaways: 🌱Growth is Built on Value Sustainable growth comes from consistently adding value, not just short-term tactics. Success lies in…
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1
Discussing Kotlin Coroutines with Marcin Moskała
2:03:27
2:03:27
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2:03:27Sebastian and Márton chat with Marcin Moskała about coroutines. Resources: Coroutines Mastery course Coroutines | Kotlin Documentation kotlinx.coroutines Taming Asynchronous Beasts | Marcin Moskała Coroutine Debugging in IntelliJ IDEA | Alexey Merkulov Lifecycles, Coroutines and Scopes | Alejandro Serrano Mena Collect Like a Pro | Manuel Vivo Untan…
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I talk about how my SubRadar.app 1.0 release went, and the first update for a couple of minor reported bugs—also , some inspiration for those who have yet to ship projects for fear of problems. Reach out to me at peterwitham.com ★ Support this podcast on Patreon ★By Peter Witham
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Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone
1:07:30
1:07:30
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1:07:30On the podcast I talk with Josh about red flags that tank app valuations, why subscription-only apps are leaving money on the table, and how bootstrapped founders are cashing out for millions in months, not years. Top Takeaways: 🎯 Build to sell, but build smart Flipping an app in under a year is still possible, but the skill that matters most now i…
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What Subscription Apps Can Learn About Monetization From Gaming — Mathias Gredal Nørvig, Subway Surfers
48:31
48:31
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48:31On the podcast we talk with Mathias about running Subway Surfers' marketing machine on salaries, not ad spend, leaving money on the table to protect player experience, and why more apps should try rewarded ads, season passes, and other tactics from gaming. Top Takeaways: 🎨 Viral flywheels can out-perform massive paid campaigns Relying on salaries i…
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1
Hey companies! Listen to this if you want happy employees
5:30
5:30
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5:30Yes, this is for anyone who either has people working for them or wants to know what motivates employees. ★ Support this podcast on Patreon ★By Peter Witham
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Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn
47:07
47:07
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47:07On the podcast we talk with Ora about LinkedIn’s value-driven growth philosophy, how they personalize experiences and plan offerings based on user intent, and the complexity of running over a thousand experiments a year. Top Takeaways: 🌱 Growth follows value The surest path to long-term growth is adding features and benefits that genuinely help peo…
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Join me as I dive into today’s topic, sharing my personal insights, stories, and lessons learned along the way. Whether you’re here for inspiration, practical tips, or just a good conversation, you’re in the right place. Let’s get started! Creating a Paywall is easier than you think, but taking your time is essential when it comes to taking money f…
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The Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev Memo
54:40
54:40
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54:40On the podcast I talk with Eric about how measurement dysfunction paralyzes growth, why diversifying channels for the sake of diversification actually hurts performance, and the futility of trying to interpret why ads win. Top Takeaways: 📊 Broken measurement kills growth The biggest pitfall isn’t creative or channel choice—it’s disorganized measure…
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Why You Should Do the Boring Bit First: Lessons from Starting Over (Again and Again)
10:21
10:21
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10:21How many times have you started something and hit a wall? Or lost your way and given up? Maybe you started over and hit the same problems? Here are some thoughts on how to get past that. Blog post > https://peterwitham.com/2025/pwpodcast/e60 Share your thoughts with me https://peterwitham.com/contact Buy me a coffee to support me and this podcast h…
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Signal Engineering: Strategic Data Filtering for Better Ad Performance — Thomas Petit, Independent Consultant
1:33:02
1:33:02
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1:33:02On the podcast I talk with Thomas about using signal engineering to optimize ad spend, how AI is changing creative testing, and why most people should avoid app2web… for now. Top Takeaways: 🧠 The biggest AI opportunity in ads is smarter analysis, not faster production AI is now good enough to produce ad-quality video and variants at scale — but tha…
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Sebastian and Alex chat about the kotlinx.rpc project, in a special episode recorded in the Munich JetBrains office. They explore all the different components of the library, how you can use it to define RPC services and clients, integrate with Ktor and existing gRPC definitions, and more. While the library is still experimental, it’s already featu…
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Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba
48:23
48:23
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48:23On the podcast I talk with Lucy and Nicole about how customer-driven iteration led Zumba from VHS tapes in 2001 to launching an app in 2024, their app2web experiments that boosted LTV by 17%, and how they are able to charge for content when countless Zumba classes are available for free on YouTube. Top Takeaways: 🗣️ Listening has driven 24 years of…
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1
Has the tide turned on AI, are we the assistant now?
4:34
4:34
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4:34A thought on a conversation I heard this week that got me to thinking about the perception already happening that AI created "it" rather than a person who happened to use an AI assistant. Share this with folks, it's happening more and more to us content creators. ★ Support this podcast on Patreon ★By Peter Witham
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The Past, Present, and Future of Building on Apple — John Gruber, Daring Fireball
2:17:11
2:17:11
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2:17:11On the podcast I talk with John about the fascinating 40-year history of Apple’s developer relations, how almost going bankrupt in the 1990s shaped today’s control-focused approach, and why we might need an ‘App Store 3.0’ reset. Top Takeaways: 🕹️ The 1980s: Apple’s developer DNA was born Apple’s earliest wins came from nurturing third-party develo…
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My time with Claude Code and what comes next
9:01
9:01
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9:01I paid the entrance fee and spent a couple of weeks with Claude code. How did it go? Did we argue and split up or are we finding common ground and making the relationship work? A coder's perspective. Reach out to me https://peterwitham.com/contact ★ Support this podcast on Patreon ★By Peter Witham
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Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern
45:26
45:26
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45:26On the podcast we talk with Eric about his journey from a failed first app to success with his second, the advantage of building for problems people are already talking about, and why he turned down a lucrative acquisition offer to keep building. Top Takeaways: 🔍 Demand-first discipline wins Testing for willingness to pay before writing a line of c…
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1
WWDC 2025: What Subscription Apps Need to Know
1:12:35
1:12:35
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1:12:35On the podcast, I talk with Charlie about why Liquid Glass represents a big opportunity for new and existing apps, Apple’s new on-device AI models and their practical limitations, and why the improved App Store Analytics complement rather than replace third-party tools like Appfigures and RevenueCat. Top Takeaways: 🫧 A style refresh is a growth hac…
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Building Apps Faster: How AI and React Native are Changing the Game – Charlie Cheever, Expo
1:04:36
1:04:36
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1:04:36On the podcast we talk with Charlie about why React Native has become the default for VC-funded apps, how AI is accelerating development cycles, and why speed of iteration matters more than programming language. Top Takeaways: ⚡ Instant iteration cycles unlock agility React Native and Expo supercharge development by collapsing long build times into…
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What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com
44:09
44:09
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44:09On the podcast I talk with Tim about the importance of trust in web2app funnels, replacing free trials with money-back guarantees, and how they’ve found success with contractors after struggling with in-house marketing hires. Top Takeaways: 🔁 Replace trials with trust to attract high-intent users A 30-day money-back guarantee can outperform traditi…
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Catching up from a very busy first quarter this year and then talking about decision fatigue and how that grinds us to a halt if we let it get out of control. You can show your support by buying me a coffee https://peterwitham.com/bmc ★ Support this podcast on Patreon ★By Peter Witham
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Sebastian and Márton are joined by Denis Borisevich from RIEDEL Communications, and learn about how Kotlin is used behind-the-scenes to power media, sports, and entertainment broadcasts watched by millions around the globe. Tune in for an exciting story about how Kotlin, Ktor, and Arrow are being used in production for a use case where robust softw…
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Freemium Done Right: Lessons From a Multi-Billion-Dollar App — Chris Hulls, Life360
56:31
56:31
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56:31On the podcast we talk with Chris about how to do freemium the right way, drafting a customer “Bill of Rights” to guide product decisions, and why blindly following A/B test results can lead to short-term gains but undermine your business long-term. Top Takeaways: 🧮 Data has limits Short-term data can lie. When every experiment looks like a win in …
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Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor
1:07:00
1:07:00
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1:07:00On the podcast, I talk with Daphne about why skipping user interviews is costing you growth, how to bring your product’s ‘aha moment’ forward into your marketing, and why your assumptions about why people use your app might be wrong. Top Takeaways: 🎯 Your app is a means to an end Users don’t care about how many features you have — they care about a…
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The Subscription Growth Formula: Churn Math, Retention Wins, and Smart Product Bets — Dan Layfield, Subscription Index
53:37
53:37
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53:37On the podcast, I talk with Dan about estimating the ROI of product changes before building them, calculating your subscription app's growth ceiling, and why you shouldn’t make assumptions about what is and isn’t working in other apps. Top Takeaways: 💸 ROI-first thinking helps teams prioritize what actually moves the needle Every project has a cost…
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