Best Query Core Podcasts (2025)

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5 Practical Moves That Will Make You a Better Marketer 13:46

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1h ago13:46

13:46

E896: I break down five practical moves that will make you a better marketer. These are things I personally do and use across my own sites, emails, and social channels. No theory. No motivation talk. Just tactics that actually move the needle. This is especially useful if you work in SEO, digital marketing, ecommerce, or content, but everything her…

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A (Secure) Christmas Carol: The Story of Npmezer Scrooge | Coffee Talk 20:13

3h ago20:13

20:13

This year, React Universe On Air is doing something different for Christmas. No guests, demos, or framework updates. Instead, Ola Desmurs Linczewska tells a Christmas story.A (Secure) Christmas Carol is a holiday fairytale for JavaScript and React Native developers. Set on Christmas Eve, it follows Npmezer Scrooge, a senior engineer who believes de…

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How to Do Blog SEO the Right Way (Using ChatGPT Without Ruining Your Brand) 6:37

9h ago6:37

6:37

E895: Most people do blog SEO wrong. I walk you through the exact process I use doing traditional blog SEO with ChatGPT - step by step - and why you have to be careful if you don't want to damage your brand, your voice, or your credibility. I also explain why I personally focus on bottom-of-funnel SEO instead, and when blog SEO actually makes sense…

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How Much Click-Through Rate Really Impacts Google Rankings 7:21

2h ago7:21

7:21

E894: Click-through rate is now widely understood to be a ranking factor, but most people still underestimate how much it influences search results and how it actually works in practice. I break down real CTR experiments from Rand Fishkin, explain what they revealed about Google's ranking systems, and share why titles, branding, and user behavior m…

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Inside the Search Engine Black Box: Query Fan-Outs, CTR, and Indexing Myths Debunked 1:21:26

4h ago1:21:26

1:21:26

E893: How do search engines actually work - and what role do LLMs really play? David Quaid joins the show to break open the search engine black box, explaining how Google, Bing, and AI-powered tools retrieve and rank content, why pages fail to get indexed, and which SEO "rules" are myths versus reality. We explore the Query Fan-Out, PageRank, CTR t…

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December 2025 Google Core Update: YouTube Wins, AI Sites Shake, and SERPs Get Restructured 10:13

4d ago10:13

10:13

E892: Google just dropped the December 2025 Core Update, and the early signs point to major SERP changes - not just rankings, but how traffic is distributed. I break down what we're seeing so far: - Massive volatility across top-of-funnel sites - Click-through rates collapsing even when rankings stay the same - Video thumbnails disappearing from or…

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Search News Buzz Video Recap: Google December 2025 Core Update, Discover Alignment To Rankings, Search Console Features, AI Mode Updates & More

3d ago

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In this week's recap, we covered that the Google December 2025 core update was unleashed. Google also said more core updates are definitely on their way and one should be coming soon Google also updated its...By Barry Schwartz

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From Google Wiping Out My Entire Business to Scaling 1,000+ Sites: SEO Truths No One Tells You 1:02:43

6d ago1:02:43

1:02:43

E891: One of the wildest SEO journeys you'll ever hear. Tryggvi Rafn went from running a portfolio of sites that were absolutely crushing it… to waking up one morning and seeing every single one wiped out by Google. From there, he rebuilt, reinvented, and eventually scaled 1,000+ profitable sites across multiple industries. We break down the real t…

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SEO Listicles Are Taking Over AI - But Will Google Kill Them? 46:21

2h ago46:21

46:21

E890: One of the most debated SEO tactics today: companies publishing "Best X in Y" listicles and ranking themselves #1. For years, this has been a common SEO strategy, but in 2025-2026 it has become far more powerful. These listicles are now being ingested by AI systems like ChatGPT, Gemini, Perplexity, Claude, and Grok, and are influencing the ra…

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Scaling Image SEO with AI: Alt Text, Visual Search & Gemini Workflows 29:42

2d ago29:42

29:42

889: We break down image SEO, visual search, AI-generated alt text at scale using Gemini, and Easter Eggs in alt text! The timeless SEO sage, Gagan Ghotra returns to the podcast for this once-in-a-lifetime episode. If your website has product images, blog images, ecommerce listings, or ANY visual content, this episode will show you how Google actua…

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Stop Making Service Area Pages You'll Never Rank For - Do THIS Instead 7:49

2h ago7:49

7:49

E888: Stop making service area pages you'll never rank for. We break down one of the most common local SEO mistakes new businesses make - trying to rank in cities they don't have topical authority for. From Darren Shaw (founder of Whitespark and one of the top local SEO experts in the world) said it best, "If you want to rank 50 miles away, you nee…

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Parasite Properties: The SEO Tactic That Will Explode in 2026 12:32

3h ago12:32

12:32

E887: Parasite Properties - the long-term SEO assets brands build to influence Google, AI models, and customer decision-making. These properties rank because they sit on top of platforms Google already trusts, letting brands bypass traditional SEO. They also feed directly into AI assistants, which increasingly pull their answers from high-authority…

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Backlinks STILL Work After They're Deleted? The Experiment That Shocked SEOs. 6:08

10h ago6:08

6:08

E886: Link echoes / link ghosts in SEO are one of the most misunderstood concepts in search ranking. Most people still believe that when a backlink is removed, its value disappears with it. But that isn't what really happens - and this, we break open the data that proves otherwise. We walk through a fascinating series of backlink experiments run by…

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The SEO Hack LLMs Love: How Self-Promotional "Best X" Lists Dominate ChatGPT 18:42

6d ago18:42

18:42

E885: How self-promotional "Best X" lists dominate ChatGPT results and how you can use them to increase AI visibility and drive more traffic from LLMs. From Glen Allsopp's new viral Ahrefs study analyzing 26,283 source URLs, I share how ChatGPT selects sources, why updated comparison content ranks so well, and how even low-authority sites can get c…

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The Shockingly Easy Way to Rank: Listicle Self-Plugs, Medium, and the Future of SEO 1:20:08

6d ago1:20:08

1:20:08

E884: Some of the most shockingly effective SEO tactics of 2025: listicle self-plugs, Medium parasite SEO, Reddit domination, AI visibility hacks… then the future of SEO/GEO/AEO tactics in 2026. Ivan Palii (Head of Product at Sitechecker) joins the podcast to share real experiments he's running right now - including AI manipulation, influencer mark…

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Search News Buzz Video Recap: Google Search Volatility, AI Mode Taking Over Search, Search Console AI Configurator & 22 Year Anniversary

3h ago

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This week, we, of course, covered the ongoing Google Search ranking volatility. Google is now blending AI Mode directly into AI Overviews. Google’s home page search bar added a new upload feature to take you into AI Mode...By Barry Schwartz

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AI Poisoning: The Return of Black-Hat SEO (And How It Could Destroy Your Brand) 14:36

13d ago14:36

14:36

E883: AI poisoning is here - and it's shockingly easy. New research shows that bad actors can manipulate LLMs with as few as 250 malicious documents, opening the door to brand sabotage, fake comparisons, and engineered hallucinations inside AI responses. I break down: - How AI poisoning actually works - Why LLM spam prevention is still laughably im…

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How to Influence LLMs: The Comparison Table Growth Hack No One Is Using 6:05

5d ago6:05

6:05

E882: How to influence LLMs like ChatGPT, Claude, Perplexity, and AI search engines by giving them the exact brand comparison data you want them to use. I break down this simple but powerful growth hack: placing structured comparison tables across YouTube descriptions, social posts, UGC platforms, and your website so AI models consistently pull the…

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Local SEO Masterclass: Darren Shaw on Ranking Factors, Reviews, and Google Business Hacks 1:20:30

3d ago1:20:30

1:20:30

E881: Local SEO in 2026 - this is EVERYTHING you need to know to get top positions in the map pack with a Google Business Profile that CONVERTS. Darren Shaw - founder of Whitespark and one of the most respected voices in local SEO - joins the show to break down the newly released 2026 Local Search Ranking Factors report. We cover what's actually mo…

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Does Geotagging Help SEO? The 10-Week Study That Settles It 10:17

11d ago10:17

10:17

E880: Does adding GPS coordinates to your photos actually boost your Google Business Profile rankings? For years, SEOs have debated whether geotagging image EXIF data helps with local SEO. Some claim it improves visibility in local map results, while others argue it's a waste of time. We dive into a controlled 10-week study across 27 local business…

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Penguin, Backlinks, and AI Spam - Lessons from a Decade of SEO 10:57

13d ago10:57

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E879: I break down one of the most powerful lessons from the last decade of SEO - why shortcut tactics (including AI spam, auto-posting, link networks, and churn-and-burn SEO hacks) may work briefly but ultimately destroy long-term results. We talk: - The 2012 Penguin update and how it nuked overnight success - AI-generated spam content, backlink s…

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The 6 Steps of SEO: The RIGHT Order to Maximize Your Results 10:15

18d ago10:15

10:15

E878: I break down the 6 critical steps of SEO in the exact order you must follow to avoid wasting time and resources. Most people get SEO backwards, which leads to frustration and stalled growth. Follow this sequence to maximize effectiveness, improve rankings, and drive real results. What you'll learn: - Why starting with "offensive SEO" (creatin…

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2026 SEO & AI Predictions: What Tactics Will Die and What Will Dominate 8:00

15d ago8:00

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E877: I break down the SEO and AI tactics that are likely to get penalized by Google and AI systems in 2026 - and the single strategy that will dominate results. I cover why mass AI-generated content, entity stuffing, and careless Reddit parasite plays are headed for major pushback, and why external topical relevance and reputation-driven branded c…

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Search News Buzz Video Recap: Google Ads Account Hijacks, Thanksgiving Google Volatility & Web Guide For All

15d ago

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We are seeing volatility in the Google search results this week, Thanksgiving week. Google Ads accounts are being hijacked and it is super concerning. Gemini 3 now powers Google AI Mode for more complex queries...By Barry Schwartz

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Gemini 3 Just Changed SEO Forever: AI Fan-Outs, Dynamic UIs & Why You Need an SEO Copywriter ASAP 48:00

20d ago48:00

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E876: Gemini 3 just changed the game. Edward and Gagan Ghotra break down how Google's new Gemini 3 model is fundamentally transforming SEO, AI search behavior, and buyer journeys. From massive query fan-outs (12–15 deep) to dynamic AI-generated search interfaces, product listings inside Gemini, AI-driven image creation grounded in live Google data,…

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SEO 101 Ep 516: Surveying AI SEO Acronyms and Why Google’s Review Changes Worry Local Businesses 36:28

17d ago36:28

36:28

In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss Adobe’s intent to acquire SEMRush, the shifting landscape of AI-related SEO terminology, and Google’s new features in Gemini and Maps. They also critique anonymous reviews, explain new Google Business Profile tools, highlight recent SEO news, and share rants on cluttered search resul…

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Stop 'Just Making Good Content': How to Fix Your SEO with Fresh Eyes 9:55

21d ago9:55

9:55

E875: Everyone says "just make good content" - but what does that actually mean? I break down the uncomfortable but insanely effective method for creating SEO content that gets clicked, consumed, and converts. The key: go back to content you created over four months ago and review it with fresh eyes. It's not easy, but it's one of the most reliable…

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Taking React Native Into VR on Meta Quest React Universe On Air 46:36

18d ago46:36

46:36

It’s a practical, developer‑focused look at the early days of React Native on VR: what works today, what’s different from mobile, and why so many app ideas translate better than you might expect.Chapters:00:00 Introduction to React Native on Meta Quest01:10 Meet the guests: Jan Jaworski and Ram N01:28 Ram’s background and experience04:10 Jan’s back…

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Nick Eubanks (Semrush VP) on AI Visibility, Evidence Clusters & the Future of Search 55:42

22d ago55:42

55:42

E874: Nick Eubanks (Vice President of Owned Media at Semrush) joins the pod to break down what businesses need to do right now to win in AI search - and why most companies are still using outdated playbooks while AI-driven discovery is moving faster than ever. We cover: - How AI visibility differs from SEO, and why traditional ranking factors like …

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8 Proven Link Building Strategies from the SEO Subreddit 11:15

21d ago11:15

11:15

E873: I break down the top link building strategies shared by professionals in a high-performing SEO subreddit thread. These are real-world approaches that marketers are using right now to acquire backlinks - ranging from guest posts and Source of Source to outreach to networking, sponsorships, press releases, and linkable assets. You'll learn: - W…

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How ANY Local Business Can Hit $100K/Month in 90 Days With SEO (BUT Most Get It Wrong) 1:24:14

24d ago1:24:14

1:24:14

E872: Most "experts" say SEO takes 12 months to work. Sarvesh Shrivastava, today's guest, shows that for local businesses, that's flat-out wrong. With the right structure, foundation, and targeting, you can realistically hit $100K/month in under 90 days using SEO - but almost everyone gets the strategy completely wrong. Here's what you'll learn: - …

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Free SEO Tools That Actually Work: David Quaid On Bing, Backlinks & Ranking Fast 20:02

26d ago20:02

20:02

E871: SEO legend David Quaid is back with a high-value breakdown of the most powerful free SEO tools - including several hidden features inside Bing Webmaster Tools that most marketers completely overlook. Whether you're running your own site, starting SEO from scratch, or debating whether you need to invest in paid tools like Ahrefs, Semrush, or M…

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Dominate Shopify SEO: Long-Tail Strategy, AI Scaling & Reddit Leverage with Kai Cromwell 1:25:32

20d ago1:25:32

1:25:32

E870: I sit down with Kai Cromwell to break down one of the most effective Shopify SEO strategies in use today. Kai specializes exclusively in Shopify SEO and shares the exact long-tail collection page strategy that drives bottom-of-funnel traffic and revenue fast - without waiting 6-12 months to rank for competitive terms. We cover: - Why long-tai…

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Search News Buzz Video Recap: Google AI Mode With Gemini 3, GEO Rush, Search Console Annotations & Brand Filters, Google Ads & Reviews

16d ago

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Google AI Mode is now powered by the new Gemini 3 models. There may have been a Google search update this week, but what was it. Nano Banana is now in AI Mode, works in Google Ads and can make helpful content...By Barry Schwartz

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100: Season 6 wrap up 17:00

15d ago17:00

17:00

Una and Bramus recap the season! They share some new updates and re-visit some of their favorite tips and tricks.Season 6 covered inline if() statements and custom functions, scroll state queries, carousel APIs, view transitions updates, anchor positioning, command invokers and interest invokers, customizable select, and a whole bunch of other CSS …

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Topical Authority Finally Clicked: SEO Is Mechanical, Not Mystical 9:43

15d ago9:43

9:43

E869: I break down a viral post from the SEO subreddit that perfectly explains how Google actually ranks pages. Forget the overcomplicated strategies, mystical topical maps, or black magic SEO tactics. Topical authority comes down to mechanical systems, user behavior, and relevance - nothing more. We cover: - Why every keyword puts you into a topic…

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Brand Building for SEO: The System That Actually Works 11:14

28d ago11:14

11:14

E868: We break down one of the most overlooked but essential drivers of search engine rankings: brand building. Modern SEO goes far beyond backlinks and keywords. Google, AI search, and LLMs reward strong brands with higher authority, better visibility, stronger trust signals, and noticeably improved rankings. If you want predictable organic traffi…

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Stop Putting Every Page on the Root Domain: A Better SEO Structure Explained 8:55

21d ago8:55

8:55

E867: A common SEO mistake: placing every page directly off the root domain. You'll learn why proper subfolder structure matters for user experience, analytics, link building, topical authority, and long-term scalability. This walkthrough covers practical examples, how subfolders concentrate authority, and why they make it easier to grow and audit …

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99: More CSS functions 36:42

17d ago36:42

36:42

In this episode of The CSS Podcast, Una and Bramus cover a bunch of CSS functions from comparison functions to tree counting functions, the random function, and more. Resources: min(), max(), and clamp() Web Dev article → https://goo.gle/4nvMthu Article by Ahmad Shadeed → https://goo.gle/3JvPznI Comparison functions → https://goo.gle/3JmbJsx siblin…

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The Modifier Strategy: Turn Low-Volume Keywords Into High-Value Buyers 7:06

23d ago7:06

7:06

E866: A simple but overlooked SEO tactic: using modifiers to turn low-volume keywords into very, veryyyy high-value buyers. By adding targeted modifiers like "for schools," "for government employees," or "for enterprise teams," you move deeper down the funnel and reach groups that represent larger purchase orders and higher-quality leads. You'll le…

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Black Hat AI SEO Is Here - And How to Fight Back 11:38

1M ago11:38

11:38

E865: A new and growing issue in digital marketing is emerging: black hat AI SEO and the use of fake, AI-generated negative review articles to manipulate how large language models describe a brand. A Reddit post describes a case where a competitor allegedly purchased a black hat AI SEO service that published false review content across multiple low…

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EU vs Google: The Parasite SEO War Explodes 15:31

25d ago15:31

15:31

E864: I break down the European Commission's new antitrust investigation into Google's enforcement of its site reputation abuse and anti-parasite SEO policies. The investigation focuses on whether Google is demoting news publishers and media companies that host third-party commercial content. I walk through what parasite SEO is, why publishers like…

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LinkedIn Is the Biggest Opportunity on the Internet Right Now 11:57

21d ago11:57

11:57

E683: LinkedIn is exploding - and few people are talking about it. I break down why LinkedIn is quietly becoming the biggest growth opportunity on the internet, how creators with "dead" accounts are getting tens of thousands of impressions in days, and the posting strategy that took my own LinkedIn reach from 250K to 300K impressions in a day. We g…

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Search News Buzz Video Recap: Movemeber Google Update, Opal AI Spam, Discover Spam Fix, Copilot Search, Google Image Ads & More

1M ago

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This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the Movember update. Google Opal tool encourages you to create optimized AI content at scale. Google said...By Barry Schwartz

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98: Customizable select 13:54

1M ago13:54

13:54

In this episode of The CSS Podcast, Una and Bramus cover building customizable select menus. Have you ever had to build a dropdown menu where you want to do something as simple as change the color, or add little flag icons? You know how hard it can be! Discover how the web platform is solving this once and for all with the new customizable select A…

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Why Brand Is the Future of SEO (and AI Won't Replace It) 1:37:11

30d ago1:37:11

1:37:11

E862: Mordy Oberstein - former Head of Communications at Semrush and Former SEO Brand Advisor at Wix - joins Edward to talk about why brand is becoming the most important SEO signal heading into 2026 and why AI won't replace great marketing anytime soon. Mordy and Edward go deep on: - Why branded searches, authority, and trust influence keywords, b…

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Google Is Pushing a Literal AI Spam Machine.. 11:14

1M ago11:14

11:14

E861: Google just expanded Opal, its no-code automation tool, to 160+ countries, and the SEO world is not happy. Opal is being promoted as a tool to generate scalable content… despite Google having a highly-cited Scaled Content Abuse policy. We break down the contradiction, the backlash, and how real creators are being impacted. We also talk about …

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SEO 101 Ep 515: Surviving the SEO Evolution with Steve Wiideman 52:17

1M ago52:17

52:17

In this episode of SEO 101, Ross Dunn and Scott Van Achte are joined by Steve Wiidemann to explore evolving SEO fundamentals amid AI hype, the role of content creation and strategy for small businesses, the importance of off-page mentions and citations, practical approaches to technical audits, and ongoing challenges in motivating clients to create…