Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research & Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.
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Qualitative Methods Podcasts
Welcome to Survey & Beyond: The Data Collection Podcast, where we connect with professionals and organizations involved in data collection. Listen in as we discuss innovative methods and tools that can significantly enhance data quality and security, demystify complex data collection concepts, and highlight the many ways that organizations today are involved in data collection–sometimes, without even calling it “data collection.” With your host, Marta Costa, we feature in-depth interviews wi ...
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Welcome to Thinking In Between. We explore how social theory and qualitative methods can illuminate the messy world of health and healthcare. In each episode, we invite a researcher working at the borderlands of social science and health to choose three “big ideas” that have influenced their research journey and the way they think.
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Our world is governed by numbers — surveys, polling, algorithms, and data. On Cross Tabs, we bring you the stories behind these numbers. This podcast is your introduction to the people, perspectives, and agendas that shape our reality, and call it “public opinion”. We invite experts to discuss pressing issues and walk us through their methods. You’ll hear about the issues that matter from some of the brightest thinkers in policy and politics, tech and business. Join us and you’ll learn about ...
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More Research Required is a biweekly podcast where two liberal arts college grads design all the research studies that no one will pay them to do. Updates every other Sunday night.
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Welcome to In the Thick of It. On this podcast, we talk to qualitative researchers about how they do what they do, one method at a time. This is a product of the Public Ethnography Lab, housed in the Department of Anthropology at American University. We are a new center focused on making ethnographic work matter beyond academia. In these episodes, we dive into the behind-the-scenes of anthropology by explaining the choices, challenges, and creativity that go into qualitative methods. Hosted ...
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Qualitative research has the power to positively impact people’s lives. Join Dr. Stacy Penna, NVivo Community Director as she talks to qualitative researchers to discover their innovative research methods, applied practices and passionate insights. Whether you are a student, new to qualitative methods or a published qualitative researcher, this is the podcast for you.
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On The Ethnography Atelier podcast we talk with researchers about their experiences doing qualitative research. Our goal is to share their personal reflections on their craft with our community, particularly early career researchers and those who might not otherwise have access to these conversations. This podcast series is produced by the Ethnography Atelier team. For more information about our other initiatives, please visit our website at www.ethnographyatelier.org
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A just state for everyone? Researching access to administrative justice in the digital era
Julia Dahlvik
In this podcast I will give insights into my research project on access to justice in the context of increasing digitalization of public services. The project's starting point is the observation that the digital transformation of public services comes along with two interlinked challenges: the risk of social groups being excluded from these services (digital inequality) and, as a result, restricted access to justice - a fundamental right that is also a prerequisite to exercising other rights ...
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Research in Action | A podcast for faculty & higher education professionals on research design, methods, productivity & more
Dr. Mary Ellen Dello Stritto, Assistant Director of the Oregon State Univer
Research in Action is a weekly podcast about topics and issues related to research in higher education from experts across a range of disciplines.
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A focus group is a qualitative method of group meeting that has several advantages. Focus groups allow you to receive more diverse, nuanced and complex responses than surveys that do not allow as much exchange with participants. They are the ideal technique to obtain broader opinions. In spite of everything, the success of a focus group is built largely on the leadership skills of its facilitator. So, how can you animate focus groups? —————————————————————— 💙 If you haven't yet, don't hesita ...
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My podcast aims to bring awareness to the lived experiences of doing research. Collaboration between researchers in Africa and other continents, as well as Africans who currently undertake research in a setting outside of Africa. Come let's share our experiences, journey, success, ups and downs of our research. The main goal is to better the continent of Africa and beyond through our research knowledge.
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Welcome to the American Association for Public Opinion's new podcast, Public Opinion Podcast! Join us as we dive into the public opinion research field and cover topics such as polling, advances in technology, and why surveys are imperative to society.
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Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy. Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandp ...
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Welcome to the official free Podcast site from SAGE, with selected new podcasts that will span a wide range of subject areas including business, humanities, social sciences, and science, technology, and medicine. Our Podcasts are designed to act as teaching tools, providing further insight into our content through editor and author commentaries and interviews with special guests. SAGE is a leading international publisher of journals, books, and electronic media for academic, educational, and ...
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Welcome to “Results by Design: UX Insights for Business Leaders,” the podcast that dives deep into the world of UX design, strategy, and insights, with a laser focus on reducing friction at those critical moments in the customer journey. Our mission is to equip business leaders like you with the knowledge and tools needed to leverage UX methods and strategies to achieve tangible business outcomes and create lasting value. In each episode, we bring you expert interviews, real-world case studi ...
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We discuss systems thinking in the context of business and academic settings.
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Blog Order (Podcast 1 in Blog 40) 40. J. Miller, K. Vine, and D. Larkin, ‘The Relationship of Product and Process Performance of the Two-Handed Sidearm Strike’, Physical Education and Sports Pedagogy, 2007, 12, 61–75. 41. K. L. Oliver and R. Lalik, ‘The Body as Curriculum: Learning with Adolescent Girls’, Journal of Curriculum Studies, 2001, 33, 303–33. 42. C. C. Pope and M. O’Sullivan, ‘Darwinism in the Gym’, Journal of Teaching in Physical Education, 2003, 22, 311–27. 43. J. Quay, ‘Experie ...
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2025 Year in Review! Social Media and Politics, with Dr. Anamaria Dutceac Segesten
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1:46:29The 10th Annual Social Media and Politics Year in Review! This year, we cover the platforms’ year in review reports, the EU's regulation on transparency of targeted ads, meta approaches to platforms, and implications of the synthetic public sphere. Here are links to reports discussed in the episode, and see you in 2026! Google YouTube TikTok Snap P…
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They Want to Know What You Think, with Conor Kilgore of The Focus Group Podcast
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1:15:52Conor Kilgore is a producer of The Focus Group Podcast, and a qualitative researcher at Longwell Partners - and he joined host Farrah Bostic to discuss the value of listening to real people talk about their real beliefs and experiences in their own words. And he brought clips! We also discussed his journey into this work via work on political campa…
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The Year-End Data Debrief from Survey & Beyond
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21:42Data collection, impact measurement, and survey research are often described as complex, expensive, or impossible to get right, especially at scale. In this special December compilation episode of Survey & Beyond: The Data Collection Podcast, we revisit some of the most thought-provoking conversations from across the year, bringing together researc…
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🔴 Stories Behind the Research | Dr. Maria Alejandra Pinero de Plaza
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28:26Send us a text Stories Behind the Research | Dr. Maria Alejandra Piñero de Plaza In this inspiring episode of Stories Behind the Research, I sit down with Dr. Maria Alejandra Piñero de Plaza to explore the personal journey behind her academic success. We discuss what sparked her passion for research, the pivotal moments that led her to pursue a PhD…
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December Mood Swings: Let People Say They Don't Know!
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1:11:31Keeping up our monthly Mood Swings discussion of polling and political strategy news that enrages, confuses, and inspires, host Farrah Bostic and guest Lauren Goldstein discuss the Harvard CAPS/Harris poll, which explores American voters' opinions on a wide range of current events. We discussed the question types, answer options, and interpretation…
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Digitally Organizing People Power: Inside Solidarity Tech, with Ivan Pardo
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33:26Ivan Pardo, Founder of Solidarity Tech, shares how tech can solve organizing bottlenecks for political campaigns. We discuss how Solidarity Tech was used for digital organizing in Zohran Mamdani's mayoral campaign in New York and Catherine Connelly's presidential win in Ireland. Beyond tech functionality, we discuss how CRM platforms can give campa…
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Many market research, UX, and CX teams now use AI for brainstorming, writing, and various research tasks. But it's not always easy, especially when using AI to help researchers craft surveys and discussion guides. The recurring issue isn't effort—it's uneven quality from ad hoc prompting. In "Prompt Engineering for Researchers," host Kathryn Korost…
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POP_Dealing with Selection Bias in Surveys with Rod Little, Rebecca Andridge and Brady West
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18:34Selection bias is a crucial topic in public opinion research. In this episode of POP, the Public Opinion Podcast, guests Rod Little, PhD and Rebecca Aldridge, PhD discuss key issues in selection bias such as declining response rates, the problem of using weighting adjustments to address non-response bias and some new solutions offered by recent res…
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Temporal Validity, Knowledge Decay, and the Meta 2020 Election Research Partnership, with Dr. Kevin Munger
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51:11Dr. Kevin Munger, Assistant Professor and Chair of Computational Social Science in the Department of Political and Social Sciences at the European University Institute, discusses the concept of temporal validity in social media research. Dr. Munger breaks down why thinking about time is an important component of meta-science, particularly when it c…
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Shadowing as a method of principal development: A qualitative cross-case study in China
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11:23Podcast recorded at BELMAS conference
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Ethics and Ethnography (Catherine Pope, Nicola Mackintosh, Shadreck Mwale, and Fawn Harrad-Hyde)
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56:35In this episode of Thinking In Between, we welcome four experienced ethnographers working in health and social care research: Professor Catherine Pope (University of Oxford), Professor Nicola Mackintosh (University of Leicester), Dr Shadreck Mwale (University of West London), and Dr Fawn Harrad-Hyde (University of Leicester), to discuss: - The part…
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Intelligence Is Not Wisdom, with Kevin Collins
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1:03:38Farrah is joined by Kevin Collins, co-founder and Chief Research Officer at Survey 160, about the applicability of AI in survey methodologies, the perils of synthetic sample, and the importance of respondent preferences when it comes to survey mode and the respondent experience. We discussed Kevin's findings in some early explorations of available …
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Three Non-Sampling Errors that Impact Data Quality–And How to Fix Them
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14:13In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa goes solo to break down three critical non-sampling survey errors — enumerator effects, nonresponse errors, and response errors — while providing practical, actionable solutions for each. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple P…
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Crafting Political Storytelling with Qualitative Methods and AI, with Frank A. Spring
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49:53Frank A. Spring, founding partner at Altum Insight and managing partner of Undaunted Ventures, shares how qualitative methods can understand the stories voters tell themselves about politics. Frank discusses his work using AI-moderated interviews (AIMI) and digital ethnography to analyze citizens' understanding of democracy, and how these insights …
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In this episode of Cross Tabs, host Farrah Bostic discusses the intricacies of the current political climate and the emotional toll with guest Lauren Goldstein, author of the 'Mind the Gap' newsletter. The conversation touches on the overwhelming events of the last month, including ICE raids, National Guard actions, and the shutdown. Lauren shares …
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Better Rules Ahead for Qual and Quant Research? Regulatory Update with Howard Feinberg
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25:18As we plan for 2026, many CX, UX, and Market Research teams are focused on anticipating project volume, evolving method mixes, AI-enabled workflows, and resource allocation. But regulatory policy deserves attention too—with changes coming that could directly shape how we run qualitative and quantitative projects. In this episode of Conversations fo…
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Teaching Political Communication: A Database, Game, and Assignment
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42:26In this episode, I share some initiatives to help in improving the teaching and learning of political communication. Political Communication Teaching Database and the upload page. Meta Oversight Board Game Counterfactual Case StudyBy Michael Bossetta
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Episode 10: Opposing digitality and AI: citizens' practices
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11:15Send us a text In this episode we explore a topic that has come up in all our case studies in the different world regions, even though in different forms, namely opposition and resistance to the state’s increasing use of digital tools and AI. From South Africa to Canada, from the Caribbean to South Korea – everywhere there are at parts of the popul…
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Why Does Traceability Matter in Carbon Offsets? With Alexa Kneale of PowerSolve Technologies
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27:57In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa sits down with Alexa Kneale, a Researcher and Account Executive at PowerSolve Technologies, a custom software solutions provider and bespoke MRV tools developer for seamless data management and ER calculations. Together, they demystify the carbon offset industry and e…
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Election Forecasting, Prediction Markets, and Gamification, with Prof. Matthew Wall and Dr. Louis Bromfield
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1:06:58Professor Matthew Wall and Dr. Louis Bromfield, both at the Department of Politics, Philosophy, and International Relations at Swansea University, discuss election forecasting. We cover different types of political forecasting, such as polls and prediction models, and dive into prediction markets like Polymarket. We then discuss the concept of the …
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Content Moderation with Out-of-Court Dispute Settlement Bodies, with Thomas Hughes
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43:19Thomas Hughes, CEO of Appeals Centre Europe, explains out-of-court dispute settlement bodies (ODS bodies) and the role they play in the Digital Services Act. We discuss Appeals Centre Europe's first Transparency Report*, which provides an initial glimpse into how Facebook, Instagram, TikTok, and YouTube are handling requests from ODS bodies. We cov…
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Struggling with overloaded discussion guides in qualitative research? In this episode of Conversations for Research Rockstars, Kathryn Korostoff shares practical ways to handle clients, colleagues, and stakeholders who want to pack too much into a focus group or IDI guide. Learn how to: Keep discussion guides aligned with project objectives Push ba…
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How Can We Measure Social-Emotional Learning More Accurately? With Jeremy Taylor of The Possible Zone
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23:44In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa sits down with Jeremy Taylor, Chief Research and Evaluation Officer at The Possible Zone. Together, they explore how social-emotional learning (SEL) and STEM education intersect with cutting-edge data collection, unpacking why surveys still matter, but also why they'r…
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When time is short, can ethnography still go deep? With Dr. Thurka Sangaramoorthy
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59:19When time is short, can ethnography still go deep? In this episode, we talked with Professor Thurka Sangaramoorthy about this. Dr. Sangaramoorthy is a Professor and the chair of the Department of Anthropology at American University. She is a cultural and medical anthropologist and global health expert with over 25 years of experience in community-e…
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Help! I Have to Write a Survey—How Do I Pick Answer Options?
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20:13In this Conversations for Research Rockstars episode, host Kathryn Korostoff tackles one of the trickiest challenges in survey design—choosing the best possible answer options for the questions we've so carefully crafted. Using clear, real-world examples, she offers practical guidance on: When to use unipolar vs. bipolar scales How to choose betwee…
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The Overlooked Disconnect That Derails IDI Projects
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11:47What happens when clients feel dissatisfied after the very first in-depth interview? Often, it's not about objectives or discussion guides—it's about mismatched expectations on style. In this conversation, Kathryn Korostoff unpacks the difference between highly structured and semi-structured IDIs and why alignment upfront is essential for success. …
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Working with complexity: Leading school networks in Aotearoa New Zealand and England
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10:05Podcast recorded at BELMAS conference
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Can you do fieldwork on a roller coaster line? With Dr. Mary-Caitlyn Valentinsson
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53:12Can you do fieldwork on a roller coaster line? In this episode, we talked with Dr. Mary-Caitlyn Valentinsson about this. She is a linguist and anthropologist specializing in media, pop culture, and fan communities. She is the Manager of Ethnographic Research at Universal Destinations and Experiences. Dr. Valentinsson holds a PhD in Anthropology and…
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Knowledge is Power, Ian Hacking, and Racialisation (Sara Paparini)
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58:56This episode of Thinking In Between hears from Dr Sara Paparini, a medical anthropologist and Senior Lecturer in Public Health and Equity at the Wolfson Institute of Population Health, Queen Mary University of London. Sara's research began in HIV but has expanded to applying critical public health and anti-racist lenses to many other areas. Sara sh…
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The Researcher's Guide to Spotting Red Flags in Contracts
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11:36Contracts may not be the most exciting part of our work as researchers—but they can make or break a project. In this Research Rockstar Conversation, Kathryn Korostoff talks with Benjamin de Seingalt, Esq., Corporate Counsel and Director of Privacy and Compliance at MarketVision Research, about the growing complexity of contracts in market research …
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What happens when ethnography leaves the university? With Amir Mohamed
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55:09What happens when ethnography leaves the university? In this episode, we talked with Amir Mohamed about this. Amir holds a PhD in Anthropology from Cornell University, and he is a research consultant who leads end-to-end research projects that drive meaningful change within organizations. He specializes in designing and managing research that bring…
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Modern Political Campaigns with Michael D. Cohen, PhD
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1:10:41 Today on the show, we are diving deep into the fast changing world of political campaigns with someone who's had a front row seat to its transformation. Dr. Michael D. Cohen is the CEO of Cohen Research Group. A leading firm at the intersection of politics, public affairs, and corporate strategy. He's the creator of the Congress in your Pocket sui…
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What Does It Take to Make Digital Data Collection Accessible? With Maulik Chauhan of Trestle Research
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33:38If you think expertise alone rules the technical training game, you’ve got it all wrong! In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa sits down with Maulik Chauhan, Founder of Trestle Research and India Lead at SurveyCTO, to understand what it really takes to drive successful digital transformation. Together, th…
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What does a playful anthropology look like? with Mike Sullivan
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49:47What does a playful anthropology look like? In this episode, we talked with Mike Sullivan about this. He is a creative community catalyst with over 20 years of experience as an executive director, an educator, a performer, a project manager, and an entrepreneur. Mike holds a BA in Anthropology and an MA in Public Anthropology. He has received two a…
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Helen Bamber, Legacies, and "From the Horse's Mouth" (Sam Miles)
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44:53Our guest today is Dr Sam Miles, Reader in Social Science at Barts and the London Medical School, Queen Mary University of London. He leads social science teaching across the medical school. Today, he talks about what it's like to work in that role, and shares three ideas who have most influenced his work and thinking: 1) Helen Bamber: a remarkable…
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Strength in Numbers with G. Elliott Morris
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1:01:10Farrah Bostic talks with G. Elliott Morris, the founder of Strength in Numbers (and author of a book by the same name) to discuss the evolution of data journalism and the critical role of public opinion polling in a healthy democracy. Morris, formerly of The Economist and FiveThirtyEight, shares his vision for a new era of "pollster-driven poll jou…
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What Happens When You Center People in Supply Chain Research? With Dr. Mark Pagell of the University College Dublin
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29:05In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Dr. Mark Pagell, Professor of Sustainable Supply Chain Management at the University College Dublin. Together, they share how adopting a people-centric approach transforms data collection within sustainable supply chains, challenging traditional models tha…
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What does it take to keep a public anthropology lab alive? With Giselle Figueroa de la Ossa
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44:18What does it take to keep a public anthropology lab alive? In this episode, we talked with Giselle Figueroa about this. She is a PhD candidate at the Department of Anthropology at the London School of Economics and Political Science and the Founding Director of the Laboratorio de Antropología Abierta (Open Anthropology Lab). She is a SAPIENS Public…
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Can ethnography be a tool for activism? With Dr. Manissa Maharawal
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45:25Can ethnography be a tool for activism? In this episode, we talked with Professor Manissa Maharawal about this. She is an Assistant Professor in the Department of Anthropology at American University. She is a cultural anthropologist and critical geographer. Her work focuses on eviction, race, displacement, and the spatial and temporal dynamics of c…
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Who was the 2024 electorate? With Pew Research's Hannah Hartig an Scott Keeter
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58:32On July 1, I sat down to talk to Scott Keeter and Hannah Hartig from Pew Research about their 2024 Validated Voter Survey. We talked about the challenges of analyzing elections using panel data, and about the shifts in makeup of the electorate between 2020 and 2024, and what that means for how campaigns think about balancing turnout and persuasion …
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Social Pedagogy, Act Early, and Urban Childhoods (Claire Cameron and Deniz Arzuk)
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51:57In this episode, we're joined by Professor Claire Cameron and Dr Deniz Arzuk from the Social Research Institute in University College London. They bring three ideas that have shaped their work and thinking: 1) Social Pedagogy is a discipline common in much of continental Europe that reframes professional "care" provided to children, focusing on eth…
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Say What You're For, with Anat Shenker-Osorio
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1:15:41In this episode, Farrah Bostic is joined by messaging strategist, author, and Words to Win By host Anat Shenker-Osorio for a wide-ranging and incisive conversation about political communication, campaign strategy, and why so much of what the Democratic Party does feels like a missed opportunity. Together, they explore: How Anat’s early fascination …
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Best Practice in Panel Management with Mike Dennis & Frank Kelly
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29:09In the world of public opinion research, engaging respondents is more than just a numbers game—it's about creating a relationship built on trust and mutual benefit. In this episode of POP, the Public Opinion Podcast, Mike Dennis, Senior Vice President at NORC at the University of Chicago and founder of AmeriSpeak offers best practice tips in panel …
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The Future of Survey Sampling: How Technology is Leading a Breakthrough with Douglas Johnson of IDinsight
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32:38In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Douglas Johnson, a Senior Statistician on the Technical Team at IDinsight. Together, they share groundbreaking approaches to survey sampling that balance rigor with cost-effectiveness, especially in regions where traditional census data is unavailable or …
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