Power Graphics Digital Imaging has been offering specialized printing services for more than 25 years. Our services include giclee fine art printing and large-format digital imaging, and we create display hardware like banner stands, trade show displays, and other outdoor signage. Unlike others in the industry, we guarantee affordable pricing as well as incomparable quality. At Power Graphics Digital Imaging, we use cutting-edge equipment and a huge selection of printing materials to create ...
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Power Graphics Digital Imaging Podcasts
Our blog and podcast offer print and marketing industry insights based on our 30+ years of experience. Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat
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Banner Stands Pro is a Utah based online website offering a huge selection of quality banner stands at affordable prices. We are distributors of top brands, including Expand, Expolinc, Mark Bric, and Banner Bug. We provide products at varying price ranges but ensure that customers get the best quality for their money. From inexpensive banner stands for short term use to top-quality trade show banner stands for those with demanding travel schedules, we offer products at different quality leve ...
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Top 10 Print Marketing Materials Every Business Should Have in 2025
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5:37While digital tools continue to evolve, print marketing remains one of the most trusted and effective ways to promote your brand. Tangible materials help you stand out, make lasting impressions, and connect with customers on a personal level. Here are ten essential print marketing materials that every business should have in 2025 to build credibili…
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The Zero Click Era? How AI Is Hurting Your Website Traffic
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3:15If your website traffic has started to decline, artificial intelligence might be playing a bigger role than you realize. The way people search online is changing, and AI-powered tools are reshaping how information is delivered. Read more: https://burlingtonpress.com/2025/07/09/the-zero-click-era-how-ai-is-hurting-your-website-traffic/…
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WordPress vs. Wix vs. Squarespace: Which Website Platform Should You Choose?
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3:39Choosing the right website platform is one of the most important decisions you’ll make for your business or organization. WordPress, Wix, and Squarespace are three of the most popular options available today. Each offers unique features, strengths, and limitations. Let’s take a closer look at all three platforms and explain why WordPress continues …
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Why You Shouldn’t Use Google Images in Your Design Projects
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4:37When you’re developing a brochure, a website, or even a social media graphic, it can be tempting to open up Google, search for an image, and grab the first thing that looks good. It feels quick and easy, especially when you’re on a deadline. But using images from Google without permission is not only risky, it can also land you in serious legal tro…
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Should You Still Write Blog Posts if AI Is Answering Questions?
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2:18With AI tools like Google’s Gemini now showing up in search results, many businesses are wondering if it’s still worth creating blog content that answers common customer questions. The short answer: absolutely. In fact, it’s more important than ever. Here’s why blogging remains a powerful strategy, even in a world where AI is doing more of the answ…
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Is Your Website Turning Customers Away? Accessibility Might Be the Reason
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2:21In our increasingly digital world, ensuring your website is accessible to everyone isn’t just a nice-to-have, it’s a must-have. Here’s why this matters more than ever: https://burlingtonpress.com/2025/06/22/is-your-website-turning-customers-away-accessibility-might-be-the-reason/By burlingtonpress
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What Are the Best Print Marketing Materials for Events or Trade Shows?
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3:18Attending an event or trade show is a big opportunity to put your business in the spotlight. With so many companies competing for attention, the right print marketing materials can help you stand out, attract more visitors, and leave a lasting impression. Here’s a look at the most effective print materials to bring to your next event. Read more: ht…
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How Does Direct Mail Work, and How Can It Help My Business Grow Locally?
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2:59When it comes to reaching customers in your community, direct mail is one of the most effective and trusted marketing tools available. But how does direct mail actually work, and why is it such a smart choice for local businesses? Let’s break down the process and explore the benefits. Read more: https://burlingtonpress.com/2025/06/11/how-does-direc…
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How to Boost Sales with Eye-Catching Floor Graphics
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0:34Looking for a unique way to capture customer attention without adding clutter? In this podcast, you’ll learn how floor graphics can transform unused floor space into a 24/7 sales tool. For durable, scratch-resistant, and fully customizable floor graphics, visit https://www.power-graphics.com/.
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How a Retractable Banner Can Elevate Your Small Business | Banner Stand Pros
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0:35Want to grab attention without breaking the bank? Know how a retractable banner can instantly boost your brand visibility and marketing impact. Tune into this podcast to learn why it’s a must-have for every small business. Ready to stand out? Visit https://www.bannerstandpros.com/ for top-quality banner stands!…
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Bring Back Lost Customers: The Power of Targeted Direct Mail
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3:40Considering today’s digitally-saturated environment, it’s easy to get lost in the noise. That’s why direct mail stands out as a powerful tool to reconnect with customers who have drifted away. While emails can be overlooked or filtered into spam, a tangible piece of mail captures attention and conveys a sense of personal touch. Let’s dive into adva…
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5 Creative Ideas for Your Next Political Mailer
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2:50Stand Out, Stay Memorable, and Win Voter Attention In a crowded election season, political mailers are still one of the most powerful tools for grabbing voter attention. Unlike digital ads that are easy to ignore, a well-designed mail piece shows up right in someone’s hands. But to make an impact, it needs to do more than deliver information—it nee…
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The Best Promotional Swag Products That People Actually Want to Keep
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3:13Branded giveaways can be a fun and effective way to build brand awareness, but not all swag is worth the investment. You’ve probably seen plenty of cheap pens, keychains, or stress balls that end up forgotten in a drawer or tossed in the trash. If you’re going to put your logo on something, make it something people actually want. Here are some of t…
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Why Amateur Graphic Design Is Hurting Your Brand (and What to Do About It)
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2:56In business, first impressions matter. Often, your brand’s first interaction with a potential customer is visual. Whether it’s your logo, your website, a printed flyer, or a social media post, the quality of your graphic design plays a major role in shaping how your business is perceived. Unfortunately, many businesses make the mistake of treating …
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Is Your Website Due for a Refresh? Here Are 7 Ways to Make It Look and Perform Its Best
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3:39Your website is often the first impression your business makes. Like any other marketing tool, it can become outdated over time. If your site hasn’t been updated in a while, this is a great time to refresh it. A well-designed and well-functioning website creates a better experience for visitors, which can lead to more traffic, higher engagement, an…
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5 Political Campaign Marketing Mistakes to Avoid This Election Season
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2:58The 2025 election season is heating up, and candidates at every level are working hard to make their voices heard. However, even the best campaigns can stumble if they are not careful. Avoiding common marketing mistakes can mean the difference between connecting with voters and getting lost in the noise. Here are five campaign marketing mistakes yo…
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Why Paid Search and PPC Fail Without a Strong Organic SEO Foundation
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4:38When businesses think about growing online, many are tempted to jump straight into paid search campaigns. It is understandable because paid ads can bring instant visibility. But here is the hard truth: If you ignore organic search optimization, you are wasting money. Organic SEO (search engine optimization) is not just a “nice to have.” It is the b…
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How To Use Social Media As An SEO Tool (Even If It Doesn’t Directly Boost Rankings)
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4:09If you’ve been told that social media has nothing to do with SEO, you’ve only heard half the story. While social platforms don’t directly affect search engine rankings (Google has confirmed this), using social media strategically can amplify your SEO efforts in powerful ways. Think of it as a spotlight — when you shine it on the right content, it d…
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Why WordPress Website Maintenance Matters (And Why You Shouldn’t Go It Alone)
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2:58WordPress is one of the most powerful and flexible platforms for building a website. But like any powerful tool, it requires regular maintenance to keep it running smoothly, securely, and efficiently. Whether you’re a business owner, nonprofit leader, or campaign manager, understanding what goes into maintaining your WordPress site is essential. He…
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When you’re running for office, your logo is often one of the first things people notice and remember about your campaign. It’s more than just a name and some colors. It’s a visual snapshot of who you are and what you stand for. A great political logo can build trust, stand out from the competition, and leave a lasting impression on voters. But wha…
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10 Common Problems Burlington Press Can Help You Solve
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3:52When it comes to growing your business, running a nonprofit, or managing a political campaign, there’s never a shortage of challenges. From getting noticed to staying consistent, even the best teams can feel overwhelmed by everything it takes to make an impact. That’s where Burlington Press comes in. Read more: https://burlingtonpress.com/2025/04/0…
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Print Perfection: 5 Must-Haves for Choosing the Right Print Partner
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3:37When it comes to print marketing, the quality of your materials speaks volumes about your brand. Whether you’re launching a new product, promoting a campaign, or simply restocking business essentials, having the right print partner can make all the difference. At Burlington Press, we know what it takes to get the job done right. Here are five essen…
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Why Using Paper Helps Preserve Forests, Not Destroy Them
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2:46The notion that using paper harms the environment is a widespread misconception. In reality, the paper industry plays a pivotal role in promoting sustainable forest management and environmental stewardship. Let’s explore and debunk some common myths surrounding paper usage. Read more: https://burlingtonpress.com/2025/03/24/why-using-paper-helps-pre…
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Looking Beyond Basic Metrics: Understanding What Truly Drives Business Growth
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3:21It’s easy to get caught up in surface-level metrics like website traffic, social media reach, and follower counts. While these numbers can indicate how well you’re attracting attention, they don’t always reflect how effectively you’re converting that attention into tangible business results like leads, sales, and long-term customer relationships. R…
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5 Unexpected Ways Retractable Banner Stands Can Uplift Your Business
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0:38Think retractable banner stands are just for trade shows? Think again! This podcast explores 5 creative ways to use these versatile tools to promote your business anywhere. Also get tips on finding affordable, high-quality banner stands at https://www.power-graphics.com/.
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Maximizing Fundraising Success with Direct Mail
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3:55Many nonprofit organizations rely on digital outreach to raise funds, but direct mail remains a powerful and effective way to connect with donors. A well-planned campaign can engage supporters, build relationships, and drive donations by delivering a personal and tangible message. When used strategically, direct mail fundraising can complement onli…
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Designing for Print vs. Screen: Key Differences and Best Practices
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3:31Graphic design isn’t one-size-fits-all. The way you design for print is different from how you design for screens, and knowing the differences can make or break your project. While the core principles of good design remain the same, factors like resolution, color, typography, and layout vary depending on whether your final product is printed or dig…
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Building Better Websites: Why We Trust WordPress
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5:42At Burlington Press, we understand that a website is more than just an online presence. It’s a vital tool for businesses, nonprofits, and political campaigns to connect with their audience, showcase their brand, and drive action. That’s why we build our websites using WordPress, the world’s most popular content management system (CMS). With its com…
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Understanding 10 Key Metrics in Google Analytics: A Guide for Marketers
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4:09Google Analytics is a powerful tool that provides valuable insights into website performance, user behavior, and marketing effectiveness. However, the abundance of metrics can be overwhelming. Understanding these 10 key Google Analytics metrics will help marketers make data-driven decisions to optimize their strategies. Read more: https://burlingto…
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Direct mail marketing remains a powerful tool in an increasingly digital world, offering a tangible and personal connection with your audience. However, many businesses make critical mistakes that can lead to disappointing results. Here are some of the most common pitfalls to avoid when running a direct mail campaign. Read more: https://burlingtonp…
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5 Ways Retractable Banners Can Boost Your Retail Sales (and Look Great)
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0:35Struggling to grab attention in your retail store? Retractable banners are a versatile and affordable solution! This podcast gives you 5 key tips to use them effectively and boost your sales. At Banner Stand Pros we have retractable banners that can take your retail marketing to the next level. Visit https://www.bannerstandpros.com/ for more detail…
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Is Your Website Falling Short? 6 Critical Design Mistakes to Avoid
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5:02Your website is often the first impression potential customers have of your brand. Yet, many sites fall into pitfalls that make it hard for visitors to engage or convert. Let’s explore 6 common website mistakes, and how to avoid them. Read more: https://burlingtonpress.com/2025/02/01/is-your-website-falling-short-6-critical-design-mistakes-to-avoid…
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Bridging the Gap: Integrating Print Marketing with Your Digital Marketing Strategy
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4:11By integrating print marketing with your digital efforts, you can expand your reach, strengthen your brand, and maximize your return on investment (ROI). Here’s how to seamlessly combine these two powerful tools. Read more: https://burlingtonpress.com/2025/01/25/bridging-the-gap-integrating-print-marketing-with-your-digital-marketing-strategy/…
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Unlocking Customer Loyalty: Why Educating Your Customers Is Crucial for Growth and Success
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12:05Building a loyal customer base is essential for the development and sustainability of any business. Loyal customers are more likely to purchase from a business again, recommend it to others, and provide valuable feedback. However, in today’s world, customers are constantly bombarded with information and options, making it difficult for businesses t…
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Turning Your Blog Into A Podcast: Expand Your Reach And Accessibility
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5:02Content consumption is evolving. People are constantly seeking ways to absorb information on the go—whether during a morning commute, while exercising, or simply multitasking at home. If you’ve been writing blog posts to share your insights, expertise, or company updates, turning your blog into a podcast could be the next big step to amplify your m…
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Improve Email Marketing Copy Using Sensory Language
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6:45If you’re struggling with low open rates and click-throughs in your email marketing campaigns, the problem might be with your copy rather than your core message or design. While there are many ways to enhance your messages, one powerful method is using sensory language. Sensory language involves using words that appeal to the five senses – sight, s…
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Boosting Your Online Visibility: Proven SEO Strategies for Small Businesses
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2:00Enhancing the search engine optimization (SEO) of your small business website requires a strategic approach to improve search rankings and user engagement. Here are 5 recommendations: https://burlingtonpress.com/2024/12/14/boosting-your-online-visibility-proven-seo-strategies-for-small-businesses/By burlingtonpress
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10 Strategies to Turn End-of-Year Donors Into Long-Term Supporters
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3:11The end of the year is a crucial time for nonprofit organizations. With a significant percentage of donations coming in during this period, it’s essential to maximize the impact of this generosity. But how do you ensure these one-time donors become long-term supporters of your mission? Here are proven strategies to foster lasting relationships with…
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Maximizing Your Marketing Reach with Branded Promotional Products
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3:10Standing out is essential for businesses looking to build brand awareness and engage customers. One powerful tool to achieve this is branded promotional products. From custom pens to stylish apparel, these tangible items serve as walking advertisements, creating lasting impressions and fostering brand loyalty. Here’s how leveraging branded promotio…
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3 Reasons Why Your Marketing Strategy Is Failing
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3:42The easiest way to fail at anything is to not have a plan. The same goes for your marketing. If your marketing strategy hasn’t been working as you had hoped, it may be because you are missing key important points that make a strategy successful. Let’s take a look at 3 common failure points. Read more: https://burlingtonpress.com/2024/12/03/3-reason…
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Why Print Is The Key To Marketing Your Business
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7:39When you are looking to achieve success as a modern brand, you need to think about how you can market your company as effectively as possible. According to Capsule CRM, around 20% of US businesses fail in the first two years, and almost 50% fail after five years. To avoid the same fate, you need to stand out and remain a presence in your industry, …
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Why Political Candidates Should Choose Professional Designers Over DIY Solutions
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2:26A candidate’s brand can significantly influence voter perception. From campaign logos to direct mail pieces, the visuals must be compelling, professional, and consistent. Many candidates are tempted to cut corners by choosing amateur designers or DIY solutions, but in a competitive race, this approach can do more harm than good. Here’s why investin…
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3 Reasons Your Marketing Is Failing (And How To Fix It)
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3:05Marketing is the key to staying competitive, reaching new customers, and growing your business. Yet, despite investing time and resources, many businesses find that their marketing efforts fall short. If your marketing isn’t delivering the results you expected, it’s time to evaluate what’s going wrong. Here are three common reasons your marketing m…
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A strong value proposition is the foundation of any successful business. It communicates to your customers why they should choose your product or service over your competitors. But crafting a compelling value proposition can be tricky. Here’s a step-by-step guide to help you create one that resonates with your audience. Read more: https://burlingto…
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What’s Stopping You from Leveraging Direct Mail in Your Marketing Strategy?
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3:35In the age of digital marketing, where every brand is vying for attention online, direct mail might seem like an old-school approach. However, it continues to be one of the most impactful ways to reach and engage with customers. If you’ve been hesitant to include direct mail in your marketing strategy, it’s worth asking yourself—what’s really holdi…
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Maximizing Voter Engagement Through Direct Mail Campaigns
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8:25Reaching voters, and potential voters, with a clear and compelling message is crucial. While digital channels have gained popularity, political direct mail remains a powerful tool for engaging with constituents in a personal and persuasive way. Here’s how to maximize the impact of your political direct mail campaigns. Read more: https://burlingtonp…
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In today’s digital landscape, ensuring that your website is accessible to all users is a smart business decision. An accessible website strengthens your brand, improves user experience, and opens up your business to a wider audience. But what exactly is web accessibility, and how can it benefit my business? Let’s take a look… Read more: https://bur…
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Direct mail marketing has been a staple for businesses for decades. But, in the digital age, it’s often misunderstood or underestimated. Here are seven myths about direct mail marketing, DEBUNKED. Read more: https://burlingtonpress.com/2024/08/05/7-myths-about-direct-mail-marketing/By burlingtonpress
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5 Common Misconceptions About Website Maintenance
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4:43Many website owners underestimate the importance of regular maintenance, thinking their site will function perfectly without any intervention. This mindset can result in security vulnerabilities, decreased performance, and even total website failure. By understanding and addressing these common misconceptions, you can make informed decisions that p…
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5 Ways Political Candidates Can Effectively Respond to Attack Ads
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2:45In the high-stakes world of political campaigns, attack ads are a common tactic used to sway voters and undermine opponents. For candidates on the receiving end, responding strategically is crucial. Here are five effective ways political candidates can respond to attack ads. Read more: https://burlingtonpress.com/2024/08/02/5-ways-political-candida…
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