Best Perfy Podcasts (2026)

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From Family Farm to Grocery Aisles: How Lottie’s Meats Is Elevating the Pork Category 44:47

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27d ago44:47

44:47

Launching a CPG brand is always a grind — but reinventing pork sausage with chef-crafted recipes, premium cuts, and a sixth-generation family farm story? That’s a whole new challenge. In this episode of Shopify Happy Hour, Dan sits down with Cassie Maschhoff, co-founder of Lottie’s Meats, the sister-run brand elevating pork with gourmet sausages an…

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Fred Hart, Founder of Hart Brands 31:49

2M ago31:49

31:49

In this episode of Food Chained, Vasa interviews Fred Hart, founder of Hart Brands, discussing his journey from growing up in Hawaii to becoming a prominent figure in branding and design within the consumer goods industry. Fred shares insights from his agency experience, the importance of trade shows, and the evolving landscape of design trends. Th…

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Nikki Seaman, Founder of Freestyle Snacks 28:30

2M ago28:30

28:30

In this episode of Food Chained, Vasa interviews Nicky Seaman, founder of Freestyle Snacks, discussing her journey in the food industry, the creation of her innovative snack products, and the challenges and successes she faced during the pandemic. Nicky shares insights on retail strategies, the importance of packaging, and her latest product launch…

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Willy Kwak, Founder of Krack'd Snacks 26:56

3M ago26:56

26:56

Willy is the Founder at Krack'd Snacks. A delicious, sweet snacks company that makes better-for-you Butterfingers and Samoas. WHAT WE GO OVER: When Willy pursues retail opportunities Pod Foods as a distributor Self-manufacturing vs. co-manufacturing The evolution of Krack'd Snacks' brand name Willy's hopeful next retailer Miscellaneous logistics an…

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Jed Rawson, Founder & CEO of Pirawna, Uptickk, and Refund Hawk 26:31

3M ago26:31

26:31

Jed is the Founder at Pirawna, Uptickk, and Refund Hawk. Pirawna is a performance agency for Amazon. Uptickk is a performance agency for TikTok. And Refund Hawk claws back erroneous fees from Amazon. WHAT WE GO OVER: Must-read tips for Prime Day Amazon reviews Managing 3rd-party sellers Jed's 3-step checklist for BFCM CONNECT WITH US: Connect with …

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Elan and Kiki, Co-Founders at Sourmilk 29:56

4M ago29:56

29:56

Elan and Kiki are the Co-founders at Sourmilk, a modern Greek-style yogurt made for your gut. WHAT WE GO OVER: Co-Founders' origin story at Stanford Cease & Desist, Benny -> Sourmilk The bet on yogurt, reverse engineering the product to truly support gut health The Sourmilk "Drug Deal Model" - 5k units in 7 weeks! Who the founders look up to The da…

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Nate Rosen, Founder at Express Checkout 46:45

4M ago46:45

46:45

Nate is the Founder at Express Checkout, a newsletter covering all things CPG, one of the most respected voices in CPG, and a friend to all. WHAT WE GO OVER: Newtopia Now Sharing booths at tradeshows Nate's favorite brands Some hot take acquisition predictions Nate's thoughts on Pepsi's new gut health sodas CONNECT WITH US: Connect with Vasa on Lin…

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Wade Yenny, VP of Brand Management and Business Development at Vdriven Consulting 52:30

5M ago52:30

52:30

Wade is the VP of Brand Management and Business Development at Vdriven Consulting. He has had a decorated career in the grocery industry, including stops at Buehler's, Rouses, Jimbo's, and The Fresh Market. WHAT WE GO OVER: Wade's story A buyer's perspective Vasa's POV on streamlining review schedules OBJECTIVELY Integrating loyalty members into ca…

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Launching a Non-Alcoholic Beer Brand on Shopify: Lessons from Go Brewing 49:00

5M ago49:00

49:00

Launching a consumer brand is never easy — but launching a brewery without alcohol? That’s a whole new challenge. In this episode of Shopify Happy Hour, I sit down with Joe Chura, founder of Go Brewing, the non-alcoholic beer brand redefining how we think about social drinking. Joe shares his journey from idea to launch, the countless recipe iterat…

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Brian Folmer, Managing Partner at FirstLook Ventures 45:49

5M ago45:49

45:49

Brian is the Managing Partner at FirstLook Ventures and the founder of FirstLook, a monthly box that connects founders to investors. WHAT WE GO OVER: The state of capital Recent FirstLook Investments Pitch deck advice for founders raising Predictions on future acquisitions FirstLook Monthly Box CONNECT WITH US: Connect with Vasa on Linkedin Connect…

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Eli Weiss, VP of Retention Advocacy at Yotpo 47:32

5M ago47:32

47:32

Eli Weiss is the VP of Retention Advocacy at Yotpo. He previously worked at Jones Road Beauty, Olipop, Simulate, and more. He is the founder of the All Things CX and Retention newsletter on Substack. WHAT WE GO OVER: Eli's beginning, from home life to luggage Favorite marketing campaigns Mobygate: The Triple Whale Drama David launches Cod Founder v…

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Turning Pistachios into Profit: How Pistakio Cracked the Nut Butter Category 29:56

6M ago29:56

29:56

In this episode of Shopify Happy Hour, Dan sits down with Francine Voit, co-founder of Pistakio, to talk about how she turned an underused nut into a standout brand — and made pistachios fun, accessible, and delicious for everyone. Fran shares the inside story of how Pistakio started as a college capstone project, went viral with creative sampling …

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Managing 45+ Shopify Stores with Dov Quint of OpenStore 51:43

8M ago51:43

51:43

How do you scale and optimize 45+ Shopify stores without losing your mind—or your margins? In this episode of Shopify Happy Hour, Dan Cassidy sits down with Dov Quint, Storefronts Lead at OpenStore, to explore the playbook he’s built for operating dozens of DTC brands at scale. You’ll hear: How OpenStore standardizes tech stacks without sacrificing…

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From Gut Issues to Product Innovation: Xeba Zareie’s CPG Journey with Preme Foods 24:58

9M ago24:58

24:58

In this episode of Shopify Happy Hour, we sit down with Xeba Zareie—founder of Preme Foods, a wellness-driven CPG brand helping people with chronic illness and sensitive stomachs enjoy indulgent nutrition again. What started as a personal battle with gut health turned into a mission: create functional, prebiotic-powered products that don’t compromi…

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Ronnie Teja on Building Branzio Watches, Burnout, and the Power of A.I. for E-Commerce 48:02

9M ago48:02

48:02

In this episode of Shopify Happy Hour, Dan sits down with Ronnie Teja, founder of Branzio Watches, to unpack his inspiring journey from picking blueberries as a new immigrant to building a global watch brand with a scrappy $10K start. Ronnie shares real stories of entrepreneurship—burnout, supplier scams, PayPal bans, and team drama—and how he over…

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Wine, Wellness and Marketing with Nishal Kumar of No Days Wasted 42:51

9M ago42:51

42:51

In this episode of Shopify Happy Hour, host Dan sits down with Nishal Kumar, founder and CEO of No Days Wasted, a science-backed recovery brand helping people enjoy life’s moments—without paying the price the next day. Over a glass of wine (or two), Nishal shares: How a mountain workout routine and social life led to the idea for No Days Wasted The…

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Healthy Donuts, Big Hustle: The Unfiltered Story Behind the Rise of Glonuts with Kristin Charbo 32:34

10M ago32:34

32:34

In this episode of Shopify Happy Hour, we sit down with Kristin Charbo, co-founder and CEO of glonuts—a clean, craveable donut alternative with just 1g of sugar. Kristin shares the honest story of building glonuts from her one-bedroom apartment kitchen alongside her co-founder (and now husband) Grover, hand-making over 100,000 donuts before scaling…

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Disrupting the Pickle Aisle: How Two Founders Made Pickles Hot Again | Leah Marcus and Yasaman Bakhtier of Good Girl Snacks 31:25

10M ago31:25

31:25

In this episode of Shopify Happy Hour, Dan sits down with Leah Marcus and Yasaman Bakhtiar, the best-friend duo behind Good Girl Snacks, creators of the now-famous Hot Girl Pickles. From launching in public on TikTok to landing Erewhon as a retail partner within a year, Leah and Yasaman share their journey of building a pickle brand that’s bold, cr…

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Soda with a Spark: Unleashing Perfy’s Mood Boost with Founder Vasa Martinez 39:15

10M ago39:15

39:15

This episode of Shopify Happy Hour features Vasa Martinez, the founder behind Perfy—a mood-boosting soda that’s not just quenching thirst but supercharging brainpower. Vasa takes us on a ride through his personal journey launching a brand that focuses on blood sugar regulation and brain health, while serving up innovative flavors and disruptive mar…

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Pioneering Cannabis-Infused Spirits with Justin Tidwell of Nowadays 48:04

10M ago48:04

48:04

This episode of Shopify Happy Hour features Justin Tidwell, the visionary behind Nowadays—a cannabis-infused spirit brand that's shaking up the beverage industry. Justin walks us through the evolution of his THC beverage brand, sharing candid insights on everything from product development hurdles to the art of organic marketing. He explains how pi…

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Building a Premium Non-Alcoholic Spirits Brand with David Fudge, Co-Founder & CEO of Aplós 53:12

11M ago53:12

53:12

In this episode of Shopify Happy Hour, Dan sits down with David Fudge, co-founder and CEO of Aplós, a brand redefining non-alcoholic spirits and cocktails. David shares the journey behind Aplós, from the art of mixology to crafting functional beverages that don’t compromise on flavor or experience. He dives into the growing demand for premium non-a…

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Bootstrapped to 100K Email Subscribers @ IQBAR: Will Nitze’s Genius Growth Playbook 56:03

11M ago56:03

56:03

Will Nitze, founder and CEO of IQBAR, shares how he built a brain and body fuel brand from the ground up. This episode is packed with game-changing insights for founders and health-conscious hustlers! Will reveals: The "secret" growth hack that helped him generate his first $90K in sales—something you won’t find in any marketing book How he built a…

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Turn Influencers into Revenue Machines: Yash Chavan's Proven Strategy | Founder of Saral 49:05

11M ago49:05

49:05

Yash Chavan, founder and CEO of Saral, breaks down a smarter way to approach influencer marketing and why brands are shifting from paid media to earned media. This is a must-listen for e-commerce brands looking to scale influencer partnerships as he explores: The pyramid approach to influencer marketing and how it helps brands scale effectively Why…

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Tea Time: Using Restaurants as a Paid Sampling Program for DTC With Jennifer Commins of Pluck Tea 53:24

12M ago53:24

53:24

Jennifer Commins, founder of Pluck Tea and certified tea sommelier, shares her journey launching and growing her premium, eco-friendly tea business. This is a must-listen for tea lovers as she explores: the journey of tea from leaf to cup the health benefits of matcha, and why it's different than other tea one surprising truth about tea most people…

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Crowdfunding Investors for a CPG Brand with Kevin O'Leary and Will Patch of Cape Cod'r 44:19

1y ago44:19

44:19

Kevin O'Leary and Will Patch, co-founders of Cape Cod'r craft cocktails, share their journey launching a beverage brand made for those who crave memories of care-free summers. In this episode we dove into topics including: using crowdfunding to raise cash for marketing and create raving fans why founders need to share their story over and over advi…

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Getting Into Your First 100 Retail Stores with Drea Groeschel of Better Than Booze 48:09

1y ago48:09

48:09

This episode of the Shopify Happy Hour features Drea Groeschel, founder of Better Than Booze, an award winning beverage brand that duplicates craft cocktail flavors for consumers seeking non-alcoholic options. Drea shared TONS of insights and lessons learned from launching and growing Better Than Booze including: why early-stage brands need to KISS…

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Launching the Fastest Growing DTC Beverage Brand with Aaron Nosbisch of Brez 59:36

1y ago59:36

59:36

Aaron Nosbisch is founder of BRĒZ which creates microdosed cannabis & mushrooms in a can. During this episode Aaron shared his journey launching one of the fastest growing DTC beverage brands. We dove into topics including: launch strategies using organic UGC amplified by paid ads why every brand should advertise on Meta navigating regulations in a…

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Direct Mail for E-Commerce + BFCM Marketing Tips with Drew Sanocki of PostPilot 53:54

1+ y ago53:54

53:54

Episode 3 of the Shopify Happy Hour features Drew Sanocki, e-commerce veteran and CEO of PostPilot, the #1 direct mail app on Shopify. During this episode Drew shared tips including: - the most valuable direct mail campaign types - why coupon codes aren't as important as you think - how to "prove" performance through appropriate audience targeting …

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Marketing Strategies for New Shopify Brands with Greg Rollett of the Grommet 50:41

1+ y ago50:41

50:41

In today's episode we interview Greg Rollett, head of brand growth at Grommet and an Emmy® award winning producer and discuss: growth strategies for new Shopify brands and products an underrated content strategy all founder-led brands should use how to generate sales without paid advertising one type of asset brands should invest in coffee and noot…

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Underrated Shopify Apps and Marketing Strategies with Paul Drecksler of Shopifreaks 46:28

1+ y ago46:28

46:28

In today's episode we interview Paul Drecksler, founder of Shopifreaks, the internet’s #1 rated e-commerce newsletter and talk about: the biggest opportunities for Shopify businesses today, that didn’t exist a couple years ago most exciting Shopify apps underrated marketing strategies most Shopify brands should be doing, but aren't? what the future…

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ADA Lawsuits: What Are They and How Do You Prepare? w/ Matt Orr of Amin Talati Wasserman, LLP 46:05

2+ y ago46:05

46:05

In this episode of Food Chained, Matt Orr, Partner at Amin Talati Wasserman, joins us to discuss a new wave of civil lawsuits against CPG brands. Things we discuss: What is Matt's background? What started these ADA Lawsuits? Early on = physical Nowadays = digital What happened with these types of lawsuits in California? What recourse do brands have…

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The CPG Diaries Vol. 2: The Abominable Co-Man 7:51

2+ y ago7:51

7:51

In this gripping tale, Jenna, a tenacious entrepreneur, finds herself on a collision course with her new business partner, Snowman, Inc., a co-manufacturer shrouded in mystery and deception. As Jenna unearths chilling details about The Snowman, she finds herself on a dangerous journey through the shadows of the manufacturing underworld. Submit Your…

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The CPG Diaries Vol. 1: Say Fundraise and Die! 5:08

2+ y ago5:08

5:08

In the midst of an economic downturn, determined Food & Beverage CPG founder Chuck must navigate the treacherous challenges of Fundraiser Manor, where securing investments takes on a sinister twist. As he battles the malevolent forces of the manor and his industry's struggles, Chuck must prove that even in the darkest times, entrepreneurial spirit …

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Navigating Operational Pitfalls w/ Cody Berenson of Siddhi Capital 33:01

2+ y ago33:01

33:01

In this episode of Food Chained, Cody Berenson, VP of Operations & Services at Siddhi Capital, joins us to discuss common pitfalls that startups find themselves in and how to navigate them. We also introduce the podcast's new co-host, Bruce Cardenas, former Chief Communications Officer of Quest Nutrition. Things we discuss: What is Siddhi Capital? …

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How to Get Your Product Noticed: Insider Tips from RangeMe's Supplier Success Expert 27:20

3y ago27:20

27:20

In this episode of Food Chained, Vir Satyan, SVP of Supplier Success at RangeMe shares his expertise on using LinkedIn to connect with buyers and brands, getting products into stores, and keeping up-to-date with emerging brands. Things we discuss: How Range Me got its name. Using LinkedIn to connect with buyers and brands. Networking events to sepa…

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From Attorney to Ice Cream Maker | Stacey Lee & Tiffany Yang from Sweety Ice Cream 36:45

3y ago36:45

36:45

On this episode of Food Chained, we're joined by Stacey Lee & Tiffany Yang from Sweety Ice Cream, how does being an attorney help with starting a CPG brand and what does food do in bridging cultures. Things we discuss: Being an attorney to start in CPG Bridging cultures in food Consulting for brands The Ethnic Aisle Show Notes: Connect with Stacey …

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Getting into the Meat of Things w/ Aaron Luo from Mercado Famous 34:19

3y ago34:19

34:19

On this episode of Food Chained, we're joined by Aaron Luo from Mercado Famous, discussing the intricacies of importing and exporting, as well as the importance of branding. Things we discuss: Shownotes: Aaron's finance and global supply chain background Imports/Exports Meat vs. Anti Meat consumers The importance of branding Making your brand feel …

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From D1 Football to A2 Dairy w/ Alec Jaffe 33:31

3y ago33:31

33:31

On this episode of Food Chained, we're joined by Alec Jaffe from Alec's Ice Cream, discussing the importance of sustainable agriculture and regenerative ingredients in the food industry. Things we discuss: How college sports drives culture at Alec's A2 dairy - what's so special about it? How does Alec's come up with flavors? Owning your own product…

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Employee Gifting as a Sales Channel w/ Justin Queen @ Snack Magic 34:19

3y ago34:19

34:19

In this episode of Food Chained, Justin Queen ( Merchant Development @ Snack Magic) joins us to discuss building stories behind the brand and the early days of launching a brand. Things we discuss: Brand Ambassadors Early days of launching a brand B2B Audience Data Driven CPG And more! Show Notes: Connect with Justin on LinkedIn Check out Snack Mag…

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Chompionship CX Tactics w/ Zoe Kahn of Chomps 45:19

3y ago45:19

45:19

On this episode of Food Chained, Zoe Kahn (CX at Chomps) joins us for a conversation about customer experience, retention, and gaming. Things we discuss: Zoe's Story Gaming Chomps Retention Who would your brand be if they were a celebrity? And more! Show Notes: Connect with Zoe on LinkedIn Check out the Oopsie Podcast Check out Chomps w/ code: ZOE1…

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Winning on Amazon w/ Chris Moe 42:10

3y ago42:10

42:10

On this episode of Food Chained, Chris Moe (Founder of Cartograph) opens up the Amazon marketing playbook for us and shares an immense amount of wisdom.Things we discuss: Amazon vs. DTC Buy w/ Prime Amazon Affiliate pushes FBA vs. FBM Amazon remarketing Amazon Private Label And more! Show Notes: Connect with Chris on LinkedIn Check out Cartograph C…

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Insider Insights w/ Amrit Richmond of Indie CPG 41:22

3y ago41:22

41:22

On this episode of Food Chained, Amrit Richmond (Founder of Indie CPG) lends her extensive CPG knowledge to us and shares valuable tips and industry insights that you can apply to your business TODAY. Things we discuss: Leveraging Snack Magic data Retail roadmap for startups F&B trends Retailer buyers doing due diligence on brands like investors Th…

1
Tom Shea's Marketing Mastery: Insights on Digital Trends, The Future of OOH Advertising, Branding, and more! 37:49

3y ago37:49

37:49

Tom Shea, co-founder and CRO of Adgile Media Group, a next-gen out-of-home advertising company, shares how the company has evolved creatively and technologically since its inception. They now apply color psychology and other creative data points pulled from hundreds of campaigns and have applied those learnings to drive better outcomes for brands. …

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Build Your Brand by Building Relationships w/Bruce Cardenas 34:43

3y ago34:43

34:43

On this episode of Food Chained, Bruce Cardenas (former CCO of Quest Nutrition and Brand Builder) shares how relationships and service to others have helped him grow some of the most recognizable brands in America. Things we discuss: Bruce's history in the military and LAPD How he began working with Quest Nutrition Working for free Serving others H…

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Going w/ Your Gut in Business w/ Lucas Kraft of Wonderbelly 33:29

3y ago33:29

33:29

On this episode of Food Chained, Lucas Kraft (Co-founder & CMO of Wonderbelly) shares how creating a brand from a place of personal need comes from the heart...and guts. Things we discuss: Relief should be something you enjoy, not endure Dealing with an ED and the long-term impact Digestive Health Building an OTC (over-the-counter) brand Zoom filte…

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From Traveling Foodie to Founder w/ Stephen Caldwell of Rösti Stuft Spuds 35:32

3y ago35:32

35:32

On this episode of Food Chained, Stephen Caldwell (Founder & CEO of Rösti Stuft Spuds) shares his journey from globetrotting foodie to food founder. Things we discuss: Traveling the world as "research" :-P The history of Rösti How to win on QVC Oregon State food scientists/R&D Form factor as a moat And more! Show Notes: Check out Rösti Stuft Spuds …

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Building Around 'Underloved' Foods w/ Marilyn Yang of Popadelics 39:05

3y ago39:05

39:05

On this episode of Food Chained, Marilyn Yang (Co-founder of Popadelics) shares her journey from finance to food founder as she builds around underloved foods, starting with mushrooms. Things we discuss: Finance background Business x life partnership Brand positioning The need for product education in mushrooms Her biggest "oh shit!" moment And mor…

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Creating Your Brand's Dream World w/ David Greenfeld of Dream Pops 29:00

3y ago29:00

29:00

In this episode of Food Chained, DG (Founder & CEO of Dream Pops) shares how he created his brand's dream world, from mom's kitchen to thousands of doors in just a few years. Things we discuss: Finance background Dream Pops' origin story from mom's kitchen to commercial kitchen The built-in moat of having a dodecahedron form factor Brands that insp…

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You Are Your Superpower w/ Jake Karls of Mid-Day Squares 37:48

3y ago37:48

37:48

In this episode of Food Chained, Jake Karls (Co-Founder of Mid-Day Squares) shares the MDS story, how the team thinks about relationship building, and how YOU are your superpower when building a brand. Things we discuss: What did Jake do before MDS? MDS' origin story A media company that happens to sell chocolate The big brand that sent the C&D MDS…

1
Seasonal Flavors, Year-Round Fun w/ Paul Voge of Aura Bora 29:00

3y ago29:00

29:00

In this episode of Food Chained, Paul Voge (Co-Founder and CEO) shares Aura Bora's origin story. From habits crafted by mom, to delivering the very first PO by hand in San Francisco. Things we discuss: The start of Aura Bora Seasonal flavor drops Shark Tank Being uniquely yourself as a brand Green Bean Casserole Beards And more! Show Notes: Connect…