Best Ooh Analytics Podcasts (2025)

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TikTok: Building a Profitable TikTok Shop Presence With Creators, Analytics, and Engaging Lives, with Marianne Morrison of Metrimax 32:21

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4h ago32:21

32:21

Marianne Morrison has been obsessed with retail growth for over a decade. Initially building, growing, and selling her own skincare brand, and now working with many retailers and brands to help them achieve their business growth goals. In this episode, she’s breaking down how to turn TikTok from a social platform into a serious sales channel — with…

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TikTok: Driving More TikTok Shop Sales with Expert GMV Max Strategies from Rachel Cryan, Anicca Digital 30:19

2h ago30:19

30:19

Rachel Cryan is a Digital Strategist at award-winning digital marketing agency Anicca Digital. She’s been deep in social media for over a decade helping 100s of brands leverage it to grow their sales. Including recently scaling one client to over £1million in revenue through TikTok Shop Ads. Rachel shares what every eCommerce marketer needs to know…

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TikTok: Mastering TikTok Shop Live Streaming – Insider Tips for Six Figure Mega Lives with Ben Muir, Unsociable 41:54

12d ago41:54

41:54

Ben Muir is the founder and CEO of Unsociable, one of the top rated TikTok Shop partners in the UK and US. Unsociable are the only partners to have won the TikTok Shop livestreaming award twice, and the video production excellence award. Learn how brands are hitting six-figure sales on TikTok Live — and how you can too. Ben shares the insider playb…

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TikTok: Organic Strategies That Maximize Reach and Results with Beth Thomas, Slice 34:19

21d ago34:19

34:19

Beth is a social and influencer strategist with over a decade of experience leading content, social and influencer for some of the most well-known brands, including TikTok and Deliveroo. She’s the co-founder of Slice, a social media consultancy. Discover how to grow your brand on TikTok without chasing trends. Beth shares proven organic and search-…

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Tips, advice for choosing a digital signage CMS partner 15:08

10d ago15:08

15:08

In this episode of the Digital Signage Today podcast Kathy Isaacs, VP of sales at 22Miles, an all in one content management system platform, talks with Judy Mottl, editor of Digital Signage Today on digital signage content management. Isaacs is a seasoned digital signage industry professional who has been leading projects at 22Miles for over eight …

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TikTok: Scale Your TikTok Lives Sustainably—Avoid Burnout & Grow Sales with Leila Kimiai-Nia, Emoceansdeep 35:42

29d ago35:42

35:42

Leila Kimiai-Nia is a business coach at Emoceansdeep, and a former TikTok Shop seller turned trainer. She now helps her clients build their TikTok Shop sales for the long term via livestreams. Dive in: [05:01] TikTok Shop Success Through Consistency [06:51] Bridging Sales and Wellness Gaps [12:33] "Sustaining Live Streaming Success" [14:06] Consist…

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Pre-Q4: Black Friday Email Checklist + Yotpo Migration Insights with Rich Evans, Get Better 37:29

23d ago37:29

37:29

Rich Evans is the founder and reluctant managing director at Get Better an agency focused on building personalised email marketing that helps their clients reach their full growth potential. Clients include Absolute Collagen, Myomaster, and Pott Candles. Dive in: [06:05] Yotpo Challenges Klaviyo in eCommerce [08:17] Feedback and Strategy Issues Unc…

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Pre-Q4: The Silent Killer of eCommerce Profits: Fix Your Tracking Before Peak with Wesley Hartley, Leaf 38:23

1M ago38:23

38:23

By Chloe Thomas

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Pre-Q4: Media Buying 101 – How to Test, Measure, and Scale TV & OOH Campaigns with Karolina Lapinaite, Precis 39:45

2M ago39:45

39:45

Karolina Lapinaite is Head of Media at global marketing agency Precis. Working with big global brands from many sectors, she’s all about putting together the on and offline media campaigns that drive BIG results. Dive in: [06:30] Targeted Advertising Strategy Insights [08:22] "Ad Strategy: Broad vs. Targeted" [11:00] Campaign Strategies: Social vs.…

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Screenverse co-founders talk DOOH strategy, challenges, innovations ahead 40:03

1M ago40:03

40:03

In this episode of the Digital Signage Today podcast Screenverse CEO David Weinfeld and Screenverse President Adam Malone, both co-founders, share insight with Digital Signage Today editor Judy Mottl on the shift of digital out of home from static signage to a fully digital, data-driven medium. The shift is being driven by technology from digital a…

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Pre-Q4: Why Podcast Advertising Works (and How to Use It This Peak Season) with Anna Ratala, RedCircle 37:20

2M ago37:20

37:20

Anna Ratala is the Marketing Director at podcast advertising platform RedCircle. She’s been DEEP in the world of podcast advertising since 2020 helping all sorts of business growth their revenue from podcast advertising. Dive in: [04:58] Podcast Advertising Platform Launch & Closure [08:17] Podcast Engagement vs. Social Media [10:36] Identifying Su…

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Hughes VP Mike Tippets talks digital signage trends, innovations 16:22

2M ago16:22

16:22

In this episode of the Digital Signage Today podcast guest Mike Tippets shares insight on digital signage trends and innovations given his longtime tenure in the industry. Tippets is vice president of the enterprise division at Hughes, an EchoStar company. Prior to joining Hughes in 2008, he was president of Helius, LLC, a start-up digital signage …

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Pre-Q4: Embracing AI in eCommerce Marketing—Strategies for Time-Saving and Growth with Lucy Bloomfield 35:10

2M ago35:10

35:10

Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart. She’s now pivoted into technology with the launch of her epic marketing tool “Magic Marketer”. …

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Marketplaces: How to Optimise Your Amazon Ads for Maximum Profit and Traffic with George Meressa, Clear Ads 33:45

2M ago33:45

33:45

George Meressa is the CEO and Founder at Clear Ads, an expert Amazon Advertising Agency. Founded in 2011, they’ve helped 100s of brands from around the world increase their Amazon sales. Dive in: [05:04] Amazon Fees Impact Sellers' Profits [06:41] Amazon's Key Focus: Conversion Rate [12:39] Efficient Amazon Product Research [15:47] Optimizing Spons…

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Marketplaces: How to Boost Amazon Sales with On-Platform Influencer Content, with Kathleen Kobel 31:44

2M ago31:44

31:44

Kathleen Kobel is an Amazon selling expert. She’s spent the last 15 years helping over a 1,000 brands to launch and grow on the platform. Three years ago she doubled down on the Amazon Influencer opportunity – both earning over $250,000 in earnings herself, helping other influencers create better content AND helping brands recruit and manage the ri…

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Marketplaces: Insider Strategies to Boost Organic Traffic and Ads Performance on Amazon with Farhan Huq, Simple Sellers 30:10

3M ago30:10

30:10

Farhan Huq is the co-founder at Simple Sellers, a team of ex-Amazonians who make Amazon selling simple. Han’s focus is helping their clients to build $1million+ marketplace businesses. Dive in: [04:47] Understanding Amazon's Unique Ad Ecosystem [07:26] Optimizing Amazon Product Listings [10:55] Optimizing Product Listing Strategy [13:11] "Amazon Ad…

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OAAA chief talks OOH growth, advertising trends 21:31

3M ago21:31

21:31

In this episode of the Digital Signage Today podcast Anna Bager, president and CEO of the Out of Home Advertising Association of America, shares insight on what's driving robust OOH growth and revenue as well as the trends taking root in the OOH industry. Digital OOH was a prime driver in OOH ad spend hitting a revenue landmark in 2024 — $1.98 bill…

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Marketplaces: Proven Amazon Strategies for Optimising Product Pages and Boosting Sales with Emma Bagley 34:54

3M ago34:54

34:54

Emma Bagley is the founder of Zeal Agency, a boutique Amazon growth agency focused on conversions. Blending performance marketing and brand story-telling to help their brands scale profitably. Dive in: [04:36] "Amazon vs. Web Store Skills" [06:49] Analyzing Amazon Storefront Metrics [12:05] "Maximize Impact with A+ Content" [15:23] Focus on Hero Pr…

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Marketplaces: How to Choose Channels and Grow Profits Strategically with Will Haire 37:28

3M ago37:28

37:28

Will Haire is co-founder of BellaVix, a boutique agency specializing in scaling retail brands on marketplaces like Amazon, Walmart, and Target. Using the right strategies for each brand they’ve generated over half a billion dollars in sales already. Dive in: [03:21] Journey from App Development to eCommerce [08:39] "Prioritize Positive Customer Exp…

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SEO: The 3 Questions Every eCommerce Brand Should Be Asking with Dan Coleman 37:15

3M ago37:15

37:15

Dan Coleman is an eCommerce Wizard. He’s accredited by both the Chartered Institute of Marketing AND the Institute of Data & Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath Kidston. Dive in: [04:04] eCommerc…

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SEO: How to Improve eCommerce SEO with a Content Quality Audit with Ian Ferguson 35:49

4M ago35:49

35:49

Ian Ferguson is a Freelance SEO consultant, specialising in helping eCommerce brands to grow their revenue from organic search. He’s been improving SEO performance for over 15 years getting deep into technical SEO optimisation, on-page experience and lots of data crunching! In this episode, he shares why cleaning up your site might be the smartest …

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Cree LED talks LED solutions for digital displays, IP infringement challenges 14:03

4M ago14:03

14:03

In this episode of the Digital Signage Today podcast, produced by Networld Media Group, Judy Mottl, editor of Digital Signage Talk, talks with Jeff Van Houten and Jovani Torres from Cree LED. Cree LED is a well-known leader given its 30-plus years in the OEM LED market and its technology can be found in a wide range of applications, from portable l…

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SEO: How to Drive SEO Buy-In From Plan to Execution with Owain Lloyd-Williams 37:46

4M ago37:46

37:46

Getting buy-in for your SEO plans can often feel like navigating a maze, but we’re here to simplify that journey. The main takeaway from today’s discussion is that understanding the unique story and aspirations of your brand is crucial when you're trying to get approval for your SEO strategies. Whether you’re in a big enterprise or a smaller team, …

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Big Happy teaches us about How to Drive Performance Outcomes with Definably Great Creative 33:29

4M ago33:29

33:29

In this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger, CEO, and Gabby Stoller, GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative? Who Should Listen: Brands & Agencies looking to unlock incremental value from their media buy Strategists & Planners focused on improvi…

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SEO: Using TikTok Data to Create High-Impact Content with Christine Corbin 32:23

4M ago32:23

32:23

Using TikTok data to create trending on-site content is a game changer for eCommerce brands. In this episode, Christine Corbin shows us how to use TikTok’s Creator Search Insights tool to find keyword gold—no business account needed. She shares how to spot content gaps, build timely collection pages, and drive fast SEO wins. If you want to boost tr…

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SEO: ChatGPT + Shopify... How can you capitalise on AI Shopping? with Sam Wright, Blink 27:06

4M ago27:06

27:06

Understanding the rapidly evolving landscape of SEO is more crucial than ever, especially with the introduction of ChatGPT's shopping functionality. In this episode, we explore how the integration of the buy button in ChatGPT creates a new product discovery channel, fundamentally changing how brands will need to approach their data and optimization…

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K.C. McLeod teaches us about How CTV Advertisers are Discovering DOOH 25:04

4M ago25:04

25:04

In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH). Who Should Listen: Publishers looking to monetize idle or underperforming screen inventory Advertisers & Brands eager to stretch their CTV strategy into the physic…

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Google Ads: The Ultimate Guide to Six-Figure Campaigns with Issy Johnson, Stellar Search 28:42

5M ago28:42

28:42

Managing a six-figure budget for Google Ads can be a game changer for your marketing strategy. In this episode with Google Ads expert Issy Johnson, we dive into effective strategies for maximizing your investment, focusing on the importance of creative, campaign diversity, and a test-and-learn mindset. We also discuss how to properly manage scaling…

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Google Ads: Advanced Tips for Precision Conversion Tracking and Optimisation with Michael Cole, Everflow 36:47

5M ago36:47

36:47

Precision tracking and reporting in Google Ads is key to effectively optimising your campaigns and driving meaningful sales. In today’s episode, we dive into how understanding different buyer personas can significantly enhance your advertising strategy. We break down the importance of providing accurate attribution data to the Google Ads platform, …

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Google Ads: Optimising Your Shopping Feed for Maximum Impact with Danny Ireland, Launch 32:49

5M ago32:49

32:49

If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you're new to the game or a seasoned pro, this episode is packed wi…

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Google Ads: Audience Targeting Strategies for eCommerce Brands with Jyll Saskin Gales 28:38

5M ago28:38

28:38

Your customer list is your most powerful asset when it comes to Google Ads, and sharing that information with Google unlocks a wealth of opportunities for effective audience targeting. In this episode, we dive deep into the often-overlooked world of audience targeting, exploring how it can significantly enhance your advertising strategy. We’ve got …

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Google Ads: The 5 Dos and 5 Don'ts of PMax Optimisation with Becky Hopkin and Jonny Hyams 33:26

6M ago33:26

33:26

If you're looking to up your game with Google Ads, you're in the right place. We're diving deep into the world of Performance Max, or PMAX, and sharing the five essential dos and five key don’ts for optimising your campaigns. Understanding what you aim to achieve with your campaign is crucial before you even set your bid strategy. With insights fro…

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Email & SMS: Why SMS Should Be Your Next Marketing Move with Naomi Davies 26:54

6M ago26:54

26:54

SMS is a very personal channel that goes directly to your phone, making it an essential part of your marketing strategy. In this episode, we dive into how to effectively integrate SMS into your email marketing plans, addressing a common challenge many businesses face: knowing they should use SMS but not knowing how to start. I chat with Naomi Davis…

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Email: Increase Loyalty to Grow CLV & Profits with Anna Frapwell, Neon Digital Clicks 31:04

6M ago31:04

31:04

Building customer loyalty isn’t just a nice-to-have; it’s essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement stems from a genuine understanding of your customers. Anna Frapwell shares her expertise on how to personalize communications and enhance customer rela…

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Deep dive into digital signage installation at Chicago's Lincoln Park Zoo 20:26

6M ago20:26

20:26

In this episode of the Digital Signage Today podcast, produced by Networld Media Group, Judy Mottl, editor of Digital Signage Talk, talks with Rob Meiner, a senior solutions engineer with Peerless-AV, about the digital signage project at the Lincoln Park Zoo in Chicago. Peerless-AV's discussions with the zoo revealed the zoo wanted to boost its vis…

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Email & SMS: Data-Driven Welcome Campaigns—Insights from Samantha Burmeister 30:04

6M ago30:04

30:04

Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but also who doesn't, allows us to make informed marketing decisions moving forward. Samantha shares insights on how to start these campaigns right, the ba…

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Email: Popups 101: How to Craft the Perfect Signup Experience with Shaan Arora 29:55

7M ago29:55

29:55

Maximising email sign-ups is the name of the game in our latest chat. We dive deep into the effectiveness of using mystery offers over straightforward discounts, revealing how this simple tweak can significantly boost opt-in rates. I recently tested this with a luxury home brand, and we saw a jump from 12% to 18% in email sign-ups, proving that a l…

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Email & SMS: Your Customer Retention Playbook with George Kapernaros, Yocto 34:54

7M ago34:54

34:54

Building a solid retention marketing playbook starts with understanding that your best ideas come from your customers, not from free templates or competitor research. In this episode, we dive deep into the importance of empathy in retention marketing and how it can significantly impact customer loyalty and revenue. In this engaging episode, we sit …

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Here comes virtual AR-powered digital signage 16:39

7M ago16:39

16:39

The traditional approach to digital signage may soon take a big turn given the advent of virtual AR-powered signage. The leader driving the change is Skidattl, a start up led by Randy Marsden who serves as CEO. Marsden is known for numerous successful ventures including the onscreen keyboard Swype , which was acquired by Microsoft, and Dryft, which…

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Partnerships: Tapping into Experts to Maximise Conversions with Eric Sheinkop 31:21

7M ago31:21

31:21

Partnerships can be a game changer when it comes to boosting your conversion rates, and today we're diving deep into how to leverage experts to make that happen. We’ll be unpacking insights from Eric Sheinkop, co-founder of The Desire Company, who shares his unique approach to connecting brands with knowledgeable professionals rather than influence…

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Affiliate Marketing: 5 Do's and 5 Don'ts for getting Started with Kelly Morrison 24:17

7M ago24:17

24:17

Starting an affiliate program can be a game changer for your business, and in this episode, we dive into the essential do's and don'ts to get it right the first time. Our guest, Kelly Morrison, shares her expertise on defining clear goals and expectations to kick things off effectively. Tune in for practical insights that will help you launch a suc…

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Affiliate Marketing: 5 Steps to Growing your Existing Program with Red Barrington 29:33

8M ago29:33

29:33

Improving your affiliate marketing performance can feel like a daunting task, but we're breaking it down into five manageable steps that can really make a difference. So, let's get started on leveling up your affiliate marketing game! In our latest discussion, we break down five key steps to elevate your affiliate marketing strategy. First, we emph…

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Influencers: Meta Ads + Influencers = Success, with Sam Thompsett, Genie Goals 22:57

8M ago22:57

22:57

Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville. In this episode, we discuss: The secret to turning influencer content into high-converting Meta ads Why whitelisting influ…

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Affiliate Marketing: Why "Affiliate" Isn't a Channel Anymore with Lee-Ann Johnstone from Affiverse 32:35

8M ago32:35

32:35

Affiliate marketing is evolving rapidly, and in 2025, it's transforming from a traditional channel into a crucial payment mechanism and amplifier for other marketing efforts. In this episode, we're diving deep with affiliate expert Lee-Ann Johnston, who shares insights on what’s working in affiliate marketing and what isn’t. We discuss the importan…

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Examining the evolution of digital signage 22:28

8M ago22:28

22:28

In this episode of the Digital Signage Today podcast, Judy Mottl talks with Ricardo Belmar, director partner marketing for retail and consumer goods at Microsoft. In this role, Belmar helps Microsoft Cloud for Retail partners grow their business by delivering cloud-based AI solutions and services to retailers and consumer goods brands, solving thei…

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Customer Retention: Turn Unboxing Into a Marketing Channel & Keep Customers Coming Back with Mollie Woolnough-Rai, Penny Black 36:52

8M ago36:52

36:52

Mollie Woolnough-Rai is the Senior Marketing Manager at post-purchase specialists Penny Black. For over 6+ years she’s been focused on helping DTC brands find the best ways to build CTLV and long-term, sustainable revenue. In this episode, we discuss: The secret to turning unboxing into a powerful marketing tool 🎁 Why the post-purchase experience m…

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Customer Retention: CRM Simplified – The Right Tech, Clean Data, and Performance Insights with Nicky Lomax 30:06

8M ago30:06

30:06

Nicky Lomax is a CRM specialist – spending 10 years at marketing and data agency more2, creating both acquisition & retention data strategies for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! She now works brand side most recently running CRM projects at The Perfume Shop, Yoto, This Works and Ted Baker…

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Customer Retention: How Subscription Attracts & Retains More Customers with Matthew Holman, Subscription Prescription 35:34

9M ago35:34

35:34

Matthew Holman runs Subscription Prescription and is obsessed with getting subscription eCommerce right. Helping brands via his newsletter, podcast and fractional subscription leadership consulting. In this episode, we discuss: The #1 mistake brands make when setting up subscriptions (and how to fix it!) Why offering a free gift beats discounts for…

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Customer Retention: Why Resale Is the Next Big Thing in Customer Retention with Lydia Hartley, Continue 37:30

9M ago37:30

37:30

Lydia Hartley is co-founder at Continue, a software solution that enables brands to launch their own resale marketplace, already in use by 22 brands including ThruDark, BAM, and Hayley Menzies. In this episode, we discuss: How resale programs turn one-time buyers into loyal customers The secret to making secondhand sales a powerful retention tool W…

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Customer Retention: Mistakes to Avoid with Thomas Lalas 32:03

9M ago32:03

32:03

Thomas is a specialist in retention marketing for BIG brands area – those doing over 8 figures in annual sales. With a specialism in the CPG, health and wellness, and subscription-first sectors. In this episode, we discuss: Why the first 14 days after a sale can make or break retention The secret to turning buyers into loyal, raving fans How subscr…