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Objection Handeling Podcasts

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What Is Important To Them is a sales coaching podcast designed to help sales professionals accelerate their journey to peak performance. Having closed over $500M in sales, I've learned that connecting with your audience is all about understanding WIITT - What’s Important to Them. I'm here to equip you with the skills you need to excel. I am giving all my listeners this FREE On Demand Course that teaches you how to craft an elevator pitch which is critical to your selling success. Elevator Pi ...
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Send us a text Securing a $7M sale over 5 years and pumping the brakes on part of the implementation was the right thing to do but that was not exactly how the company saw it at first. This episode is about when to speak up and how to speak up when sales leadership asks you to do something you are not comfortable doing. Being silent and being strat…
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Send us a text Are you getting ghosted, losing deals and having to justify why they did not buy from you? Perhaps you fell into the Deal Breakers - Buzzword Buffet instead of understanding what is important to them and why it matters your presentation dazzled them with Buzzwords you thought differentiated you and your product. This episode will hel…
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Send us a text Pharma reps calling on the physician office make the same mistakes over and over again and this episode shows you how to avoid them. Online Appointments #wiittselling #sales #pharmaceutical For more great music follow the below link: http://www.youtube.com/@fredlemke1668 For more great music follow the below link: http://www.youtube.…
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Send us a text A Deal Breaker isn’t just a mistake. It’s a mindset, habit, or piece of sales dogma that feels normal or even “best practice,” but actually sabotages trust, discovery, and urgency. It’s not a one‑off slip — it’s a pattern that consistently derails deals. It’s not obvious to the rep — it often sounds smart, disciplined, or motivationa…
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Send us a text A Deal Breaker isn’t just a mistake. It’s a mindset, habit, or piece of sales dogma that feels normal or even “best practice,” but actually sabotages trust, discovery, and urgency. It’s not a one‑off slip — it’s a pattern that consistently derails deals. It’s not obvious to the rep — it often sounds smart, disciplined, or motivationa…
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Send us a text How to build rapport? How do you strategize what to say and when to say it? Do you talk about the weather? Do you search for common ground? This episode flips the question around and helps you understand how to build trust. [email protected] #wiittselling #Sales #selling For more great music follow the below link: http://www.y…
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Send us a text How to prove ROI? Just saying prove is so seller centric and it positions the customer as someone that needs convincing. If this is your tactic you are already losing. You only have so much time with a customer and instead of trying to prove anything you should try to understand What Is Important To Them and Why It's Important To The…
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Send us a text How to speed up the sales cycle? How to create urgency? Salespeople are asking the wrong questions what they should be asking is what did I miss? How does this potential customer define their Problem, Priority, Proof and Payoff? [email protected] #wiittselling #selling #sales For more great music follow the below link: http://…
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Send us a text How do you differentiate yourself from the competition? Maybe that's the wrong questions you should be asking. Instead ask what is important to your customer for this project/decision? When you focus on differentiation you lose focus on what is important to the customer about this problem and how do they want to solve it? jeffrey@wii…
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Send us a text Does price ever come up in your sales discussions? How else would the buyer acquire your solution to their problem if you don't have a price? The problem most sellers have is that they think the customer is pushing back on the price and this episode dispels that myth and gives you ways to understand how to be better at understanding …
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Send us a text How do you pitch to your customers? What is important about the pitch? How can you make sure they listen to your pitch? Let's reframe from pitching which is like convincing and use a mindset that is reflective of how people buy products today. This episode gives you a better perspective in how to communicate your product or service w…
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Send us a text What are your best opening lines for prospecting? This episode reframes that question so you can anchor your opening in the buyer's world instead of yours. For more great music follow the below link: http://www.youtube.com/@fredlemke1668 For more great music follow the below link: http://www.youtube.com/@fredlemke1668 Voted best new …
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Send us a text In this episode we take a look at the search - Best questions to ask a prospect? Guess what it's not what you should be asking or the way you are asking it in order to understand what is important to the buyer and why it is important. We reframe this and give you the tools you need in order to achieve sales success. For more great mu…
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Send us a text How to overcome objections? Is this really the right question? Are you going to war with your potential customer? Are you debating with them or in a courtroom? If not, you will want to hear why this is the wrong question to ask if you want to sell your product to anyone. This is the episode that will help you change from frustration …
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Send us a text How to close deals faster is not about pressure, it's about co-authoring. This episode helps you reframe urgency and provide a road map to a more accurate pipeline. [email protected] For more great music follow the below link: http://www.youtube.com/@fredlemke1668 For more great music follow the below link: http://www.youtube.…
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Send us a text This is the first part of an 11-part series that is designed for #founders and #newtosales or for people who are veterans in sales. Once I uncovered the top 10 searches that salespeople put in for 2025, I started entering in those questions and what I discovered was shocking. The garbage that is being shared as great questions for sa…
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Send us a text This episode shows how you lose the sale when you leave the buyers story. Salespeople search for how to close a sale, how to prospect, how to build trust and yet they lose because they looking for anything other than What Is Important To Them - the customer. It's not about phrases to say or trending industry words or AI it's simple. …
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Send us a text In this episode we look closer at the old terms used in selling to understand what the research says about them and why these should be updated to move from being in a daily grind and battle to winning more sales simply through shifting your terms used with customers. Why call the person who answered the phone a gatekeeper instead of…
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Send us a text In this episode we cover how to win in objection handling every time with everyone for every selling scenario. How to win the price objection. How to beat objections like - we already have a vendor, the price objection and many more. www.wiittselling.com [email protected] For more great music follow the below link: http://www.…
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Send us a text Sell Me This Pen — The Moment That Separates Pitching from Co-Authoring A pen slides across the table. A smile. A challenge: “Sell it to me.” Most think it’s about the pen. It’s not. It’s about your ability to step into someone else’s world, uncover what matters most to them, and make their story stronger because you were in it. With…
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Send us a text It's time to stop the bleeding from a thousand cuts. Today's modern buyer takes classes on learning to control the purchasing process and pre 2020 that was not heard of. Now buyers are not involving sales reps until very late and then they are armed with phrases like sounds great and other positive sounding signals that are not based…
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Send us a text This episode shares how you can use an engagement scale to understand where your buyers are in their journey so you can align and guide them to the best solution for them. Closing over $500M in sales, I've learned that connecting with your customer is all about understanding WIITT - What’s Important to Them. I'm here to equip you wit…
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Send us a text This episode shares some examples of what happens when you are so focused on what you want to say to the customer that you fail to really be present and authentic during your interaction with them. We also talk about how you can refine that rigid script so that you are able to be present and "read the room" during your presentation. …
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Send us a text This episode discusses how sales team can decode buyer objections, align responses to the modern buyer's journey and personalize conversations in real time to drive conversions. Having closed over $500M in sales, I've learned that connecting with your customer is all about understanding WIITT - What’s Important to Them. I'm here to e…
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Send us a text This episode dives into taking a look at using a tool that is effective but most sales people are not currently using it to discover how the customer looks at change and purchasing new products. Having closed over $500M in sales, I've learned that connecting with your customer is all about understanding WIITT - What’s Important to Th…
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Send us a text This episode provides insights on how to best use AI for personalizing your messaging with your customer. Having closed over $500M in sales, I've learned that connecting with your customer is all about understanding WIITT - What’s Important to Them. I'm here to equip you with the skills you need to excel. Contact me Jeffrey@WIITTSell…
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Send us a text This episode debunks the tired old philosophy that every no gets you closer to a yes. If you are struggling with your sales, you can hope something will change or take action to change. Having closed over $500M in sales, I've learned that connecting with your audience is all about understanding WIITT - What’s Important to Them. I'm h…
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Send us a text This episode provides insight and information about shifting your perspectives, shifting your possibilities for approaching your strategy when the customer contacts you about your product. If you are struggling with your sales you can hope something will change or take action to change. Contact me about our customized training to get…
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Send us a text How important is it to have a great elevator pitch? This episode shares the components and one skill that stops sales representatives from becoming a top performer. Having closed over $500M in sales, I've learned that connecting with your audience is all about understanding WIITT - What’s Important to Them. I'm here to equip you with…
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Send us a text This episode shares what happens when you stop short and fall into the Ah Ha Trap! Let me know if using the information from this episode helped you save a sale or prevented you from falling down the Ah Ha Trap. If you are struggling with your sales you can hope something will change or take action to change. Contact me about our cus…
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Send us a text How do you handle objections? Is price the main objection you deal with? Then this episode designed for you. If you are struggling with your sales you can hope something will change or take action to change. Contact me about our customized training to get you back on track. I've sold over $500M during my career and coached others to …
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Send us a text This episode takes a look at the difference between sending out a generic thank you email to the customer versus connecting to the customer and the effect that has. If you are struggling with your sales you can hope something will change or take action to change. Contact me about our customized training to get you back on track. I've…
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Send us a text If you are struggling with your sales you can hope something will change or take action to change. Contact me about our customized training to get you back on track. I've sold over $500M during my career and coached others to do the same, it's not magic, it's about perspective and understanding what is important to the customer. Free…
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