Best Mumbrella Podcasts (2026)

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Live from Compass Brisbane 2025 52:53

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7h ago52:53

52:53

7 January 2026 This week’s Mumbrellacast is a live recording from our Compass Brisbane event, where a panel of media and marketing insiders speak about the compounding challenges — and opportunities — in the industry. The panel — Andrew Kolb, head of strategy at VML; Kirsty Lucas, senior vice president of marketing and partnerships at Brisbane Airp…

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Live from Compass Sydney 2025 54:09

6d ago54:09

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31 December 2025 This week’s Mumbrellacast is a live recording from our Compass Sydney event, where a panel of media and marketing insiders talk about a tough 2025 – and look ahead with optimism. The panel — Christina Aventi, chief strategy officer at BMF; Bel Harper, chief product and marketing officer at Ooh Media; Anita Ayres, head of brand and …

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Live from Compass Hobart 2025 40:29

13d ago40:29

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24 December 2025 This week’s Mumbrellacast is a live recording from our Compass Hobart event, where a panel of media and marketing insiders talk about an industry in flux. The panel — Amr Elsayed, head of digital business at Kings Digital; Danika Porter, senior marketing leader and former head of brand and marketing at Federal Group; Clive Dickens,…

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Christian comforts Sydney, ARN’s new leaders, and 2025 – the year of AI 24:17

21d ago24:17

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17 December 2025 In this week's Mumbrellacast, our hosts discuss the latest leader movements at ARN; Christian O'Connell's introduction to Sydney; the media coverage of the Bondi Beach terrorist attack; and the biggest developments in AI this year. Join Nathan Jolly, Tim Burrowes, Cat McGinn and Abe Udy for a look at everything under Australia's me…

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The 12 Trends of Christmas: Marketing in an age of acceleration 23:52

27d ago23:52

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2025 has been a year of extraordinary change for marketers. From AI-driven workflows to the resurgence of authentic storytelling, the pace of transformation is rewriting the rules of engagement. In this special festive wrap-up edition of The CMO Show, host Mark Jones counts down the 12 trends shaping marketing leadership as we head into 2026. Join …

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Mischievous robots, expensive expenses, and the media deal of the decade 24:56

28d ago24:56

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10 December 2025 Thanks to Earmax Media for sponsoring this episode, click the link HERE to see their maximum impact podcast advertising campaigns or email them directly at [email protected]. On this week's Mumbrellacast, the hosts discuss the newly arrived social media ban for teens, communications minister Anika Wells' expense account, AI ass…

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Looking back on upfronts season 39:48

1M ago39:48

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3 December 2025 Thanks to Earmax Media for sponsoring this episode, click the link HERE to see the latest maximum impact podcast advertising campaigns or email them directly at [email protected]. On this week's Mumbrellacast Tim Burrowes, Hal Crawford, Nathan Jolly and host Abe Udy unpack the 2026 upfront presentations, which started with SBS, …

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Then, Now and Next 33:52

1M ago33:52

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Ten years ago, The CMO Show launched as a bold experiment in marketing storytelling. Back then, podcasts were niche, TikTok didn't exist, and AI was just a whisper. Fast forward to today, and the show has become a trusted industry platform, marking a decade of insights, evolution, and candid conversations. In this special live-recorded anniversary …

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Henry Innis on the Mutinex MMM mutiny; Roblox CEO disaster 27:01

1M ago27:01

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26 November 2025 Thanks to Earmax Media for sponsoring this episode, click the link HERE to see maximum impact podcast advertising campaigns or email them directly at [email protected]. In the latest episode of the Mumbrellacast, the hosts discuss the final radio ratings survey of the year; Mutinex declaring that it will only work with technolo…

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Commercial radio unites, Nielsen lawsuits, and reality TV ratings 25:32

2M ago25:32

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19 November 2025 This week, radio industry body CRA launched its unified audio ID for buying and selling ad inventory across podcasts and radio. We also discuss the fallout between Nielsen and its long-time leader in this part of the world, Monique Perry, who has been sacked and is now suing the analytics company for unfair dismissal. Elsewhere, we…

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CRA boss Lizzie Young talks Audio ID 32:31

2M ago32:31

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17 November 2025 In this special episode of the Mumbrellacast, Tim Burrowes sits down with Commercial Radio & Audio (CRA) boss, Lizzie Young, to discuss CRA's Audio ID launch, expensive legal battle with the music industry, and more.By Mumbrella

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The high-vis mental health shift with Ed Ross 36:07

2M ago36:07

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Content warning: we touch on some sensitive topics in this episode that could be triggering for some listeners. The trades sector is the backbone of Australia's infrastructure, but it's also a community grappling with mental health challenges. TradeMutt is flipping the script on workwear and wellbeing...one shirt at a time. In this episode of The C…

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ARN issues a stark warning, Nine redundancies, and activist rocks M+C Saatchi 20:47

2M ago20:47

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12 November 2025 It's Wednesday evening, which means it's time to pour yourself a glass of warm popcorn, fire up your wireless, and settle into another episode of the Mumbrellacast. After splashing out an estimated $1.5 million on its first-ever upfront presentation late last month to tout the future of its 'entertainment' company, this morning ARN…

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Paramount Australia execs spill the beans about 2026 plans 28:39

2M ago28:39

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In this special episode of the Mumbrellacast, Tim Burrowes sits down with Paramount Australia's Beverley McGarvey, Rod Prossor, and Tamara Simoneau to talk about the network's future plans under a new owner, the death of Think TV, Rebecca Gibney's game show mode - and whether they'll punt for the NRL.…

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The $300m Australian content law; Woolies pre-loved Xmas campaign; and SCA and Seven green light upsets investor 23:26

2M ago23:26

23:26

In this week's Mumbrellacast, Hal Crawford, Tim Burrowes, Nathan Jolly, Eleanor Dickinson and Abe Udy dig into the new legislation that will require streaming services, such as Netflix, Disney+ and Amazon Prime, dedicate 10% of their total local expenditure to Australian content. You can get up to speed with the proposed law here. Isn't it great: A…

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The $28B industry pivot with Elizabeth Anderson-Funnell 34:39

2M ago34:39

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The fashion and textile sector is huge: $28 billion to the economy, 1.5% of GDP, and nearly half a million jobs. It exports more than wine and beer combined and drives women's workforce participation, with 77% of roles held by women. Elizabeth Anderson-Funnell, Head of Communications and Advocacy at the Australian Fashion Council (AFC), joins host …

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ARN delivers the goods at latest upfront, and a News Corp insider opens up 36:31

2M ago36:31

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29 October 2025 In this week's Mumbrellacast, Hal Crawford, Tim Burrowes and Nathan Jolly discuss ARN's packed upfront. Having taken over the Star Casino in Sydney, the radio network announced a slew of new content. Check out Nathan's breakdown here. Yesterday, leaders of the Australian publishing industry gathered for Mumbrella's Publish conferenc…

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Seven's upfront, a new web browser and our new paywall 26:15

3M ago26:15

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22 October 2025 In this week's Mumbrellacast, Hal Crawford, Tim Burrowes, Nathan Jolly and Abe Udy discuss Mumbrella's widespread changes as part of a larger project to bring Mumbrella and Unmade content together on the one platform. We also look at Seven West Media's upfront event in Sydney, which features the launch of a partnership with Westpac …

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Live from SXSW, reactions to Nine's latest Upfront, Vinyl's AI-powered content plan, and Dentsu can't catch a break 38:32

3M ago38:32

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17 October 2025 In this very special episode of the Mumbrellacast, the show has moved from its headquarters in Glebe to the sunny halls of SXSW Sydney. Last night, it was Nine's turn to wow advertisers and agencies with its 2025 Upfront. The broadcaster's played it safe, continually reassuring the crowd that it has everything they need to market th…

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How MyFitnessPal built a 250M customer base 28:50

3M ago28:50

28:50

In this episode of The CMO Show, Marnie Boyer, Chief Marketing Officer at MyFitnessPal, joins host Mark Jones to explore how the original fitness tracking app has stayed relevant for over two decades. With more than 250 million users across 120 countries, MyFitnessPal is a case study in customer-centric innovation. Marnie shares how the brand has e…

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Roy Morgan CEO responds to Mark Ritson, News Corp on "the big steal" and Spotify's unorthodox offering 30:30

3M ago30:30

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8 October 2025 Last week, marketing luminary Mark Ritson published an article for Mumbrella about Qantas, arguing that the airline's low trust scores haven't done anything to hurt it financially. In the same piece, Ritson poked the Roy Morgan bear, saying that the research organisation's views on brand trust need "to be taken with a massive dose of…

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LinkedIn on trust, tactics and the big B2B shift 24:32

3M ago24:32

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In a world of AI acceleration, content saturation, and risk aversion, how do marketers cut through the noise and build meaningful connections? In this episode of The CMO Show, Brendan Wong, News Editor at LinkedIn Australia, joins Mark Jones to explore how trust, authenticity, and peer networks are reshaping the B2B marketing landscape. Drawing on …

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‘The merger’ – SCA/SWM dissected, ex-Edelman CCO weighs in on redundancy crisis, and ChatGPT’s major move 34:50

3M ago34:50

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2 October 2025 Southern Cross Austereo and Seven West Media’s proposed merger is fascinating: a power move or alliance between two disrupted businesses? We go over the merger’s details to determine which company’s culture — TV or radio — will dominate. Last week, Mumbrella ran a story on the redundancy crisis that has struck the marketing and media…

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Remade revelations, the Murdoch Tiktok deal, and unpicking Optus' latest PR nightmare 24:23

3M ago24:23

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24 September 2025 This week: Yesterday's Remade event put retail media under the microscope. In separate sessions, Zitcha's Alberto Vergara shared his theory that impulse buying is going to be destroyed by AI agents, and Jonathan Hopkins of Sonder and Commbank's Patrick Crowley dove deep into Commbank's journey of building its own retail media netw…

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Marketing experts on navigating the Polycrisis era 34:44

4M ago34:44

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Politics and business are no longer separate worlds. For senior marketing leaders, the challenge is clear: how do you build authentic, trusted brands when disruption is constant and customer expectations are shifting? In this episode of The CMO Show, Josh Faulks CEO at Australian Association of National Advertisers and Emma Webster, Director at Haw…

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Mat Baxter's tattoo skincare venture, inside Mumbrella360 2026, and marketing death successfully 23:21

4M ago23:21

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18 September 2025 Expert marketer Mat Baxter rolled out a tattoo luxury skincare line, Skingraphica, after finding that popular cosmetic brands didn't supply products specifically for tattoo skincare. He spoke with Hal about the new venture, and revealed the unorthodox marketing practices he's going to deploy for it. Meanwhile, Mumbrella360 2026 ha…

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Youtube going strong at 20, Mamamia starts its engines for new era, and Mango Comms Sydney is no more 24:25

4M ago24:25

24:25

11 September 2025 Youtube marked its 20th birthday by gathering 600 industry personnel in Sydney and dazzling them with its own version of a TV upfront. The video streaming platform shared its latest products with the crowd, and Hal was there to see if it was all worth it. The latest radio ratings are in, and Nine Radio climbed back in Melbourne. K…

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Snapchat on Gen Z's marketing revolution 31:19

4M ago31:19

31:19

Gen Z is changing how we communicate. But they're also redefining how culture is created, shared, and remixed – and brands aren't keeping up. In this episode of The CMO Show, Ryan Ferguson, Snap Inc. ANZ Managing Director and Eugene Healey, Brand Strategist explore how closed networks, social media, and creator-led storytelling are reshaping the fo…

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The TV industry's Canberra invasion, upfronts season is here, and Vinyl Media shaves off the top 24:02

4M ago24:02

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4 September 2025 The bosses of the Australian TV industry flooded Canberra this week to lobby the government for tax relief and to put an end to gambling ad restrictions. Tim was there too, and he's here to share all the details of the event - and the conversations he had with the industry's most powerful people. Upfronts season has finally arrived…

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Nine posts big numbers, ARN vs SCA financial results, and AANA responds to health concerns 23:13

4M ago23:13

23:13

28 August 2025 Nine's finances for FY2025 were released this morning, and the combined weight of the Olympics, Stan and Domain helped the media organisation stay upright. But should Nine be celebrating? Meanwhile, rivals ARN and SCA have released their own financial results, while rumours of Nine being interested in buying SCA continue. Nathan is h…

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IBM's Billy Seabrook on unlocking billions in productivity 25:12

5M ago25:12

25:12

IBM saved $3.5 billion in just two years by applying its own AI technologies internally. But according to Billy Seabrook, Global Chief Design Officer at IBM Consulting, the real breakthrough wasn't technological, it was philosophical. In this episode of The CMO Show, Billy shared how IBM became its own "client zero," using AI to reimagine how work …

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Inside Hardie Grant's Keep Left acquisition, OOH's big week, and ex-Paramount owner talks Skydance and Trump 25:24

5M ago25:24

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Media and publishing group Hardie Grant has made a major investment in the communications space, acquiring PR agency Keep Left. We discuss if Hardie Grant made the right move, and what prompted Keep Left to sell after 23 years. The country's sole independent newswire, Australian Associated Press, has struck a deal with Google to feed its news into …

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'I put all my skin in the game': Ebiquity CEO Ruben Schreurs opens up to Mumbrella 52:44

5M ago52:44

52:44

Global performance consultancy Ebiquity oversees US$160 billion of advertising spend for the majority of the world's top brands. CEO Ruben Schreurs sat down with Mumbrella's Hal Crawford for a wide-ranging interview that ran the gamut from agency disruption, to advertiser news avoidance, Elon Musk, outdoor, the rise of Publicis and a personal attac…

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Is James Taylor the man for the job at Ooh Media? 26:04

5M ago26:04

26:04

SBS has announced that its managing director, James Taylor, is gearing up to leave the broadcaster after 13 years to become the boss at Ooh Media. But is it the right move for both the outdoor company and the long-time media leader? And who should replace him? At the same time, Seven released its full-year financial results, and the numbers are sob…

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Dentsu ANZ's leadership bombshell, News Corp's full-year financials, and the great copyright debate 27:13

5M ago27:13

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6 August 2025 Dentsu ANZ dropped a bomb this morning, revealing that its CEO Patricio De Matteis is leaving the business with the company's New Zealand boss, Rob Harvey, stepping in as his replacement. We discuss what this means for the holdco. News Corp released its full-year financials, and despite declining revenue for its Australian operations,…

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The content crisis with Debra Taylor 22:42

5M ago22:42

22:42

Years of unchecked content creation have left organisations with bloated, conflicting, and often unreadable digital assets. In this episode of The CMO Show, Debra Taylor, Partner at Deloitte and former journalist, unpacks the content crisis. In a world where AI agents are becoming the primary interface for customer interaction, bad content isn't ju…

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Google's legal threats, Solstice Media's latest acquisition, and the media industry's season of change 24:32

5M ago24:32

24:32

30th July 2025 Over the weekend, Google ramped up the under-16s social media ban fight by sending at letter to the Australian government with legal claims for exemption (which it has just officially lost). We analyse Google's arguments to see if the tech juggernaut has a case or if it's shouting at a wall. Hal interviews executive director of media…

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Sofia Lloyd-Jones on UNSW's 10 year strategy 29:46

6M ago29:46

29:46

What does it take to lead marketing through one of the most turbulent periods higher education has ever faced? Sofia Lloyd-Jones, Chief Marketing Officer at UNSW Sydney, is leading one of Australia's top universities in reimagining marketing from the outside in. Ongoing impacts of the recent pandemic, shifting government policies, tight budgets and…

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Omnicom's Oceania restructure, FM trumps AM in Melbourne, and Nine's upcoming payday 26:44

6M ago26:44

26:44

23 July 2025 The restructure of Omnicom's Oceania operations has dominated the trade press this week, particularly with the confirmation that Nick Garrett will be returning to lead the new organisation. Is Omnicom just aligning with the rest of the industry or is there something different afoot here? Meanwhile, Nathan spoke with ARN's chief audienc…