Best Mike Arce | Loud Rumor | Fitness Business Growth Podcasts (2025)

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#415: High Ticket Sales For Gym Owners With Scott Carpenter 51:24

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7d ago51:24

51:24

Scott Carpenter turned six failing gyms into a multi-million dollar fitness business and he did it without competing on price or workouts. His secret? Selling transformation, not just training, and building a model that keeps clients committed for years. In this episode, he pulls back the curtain on the high-ticket sales systems, mentorship approac…

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#414: Communication Secrets to Improve Your Sales & Marketing with Michael Bernoff 54:19

14d ago54:19

54:19

If you’re still giving tours, dropping prices, and hoping people sign up, you’re leaving money on the table. Michael Bernoff, one of the best communicators in the world, shows you how to flip the script so prospects sell themselves on joining your gym. Using his Human Interaction Technology (HIT), you’ll learn how to lower resistance from the very …

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#413: Building A $6M Gym With Culture & Purpose with Doug & Thea Wood 43:22

28d ago43:22

43:22

They didn’t just build a gym, they built a movement. Doug and Thea Wood are the powerhouse couple behind The Hive, Scottsdale’s most talked-about gym and a hub for high-performing entrepreneurs. But that’s just the surface. In this episode of Behind Gym Doors, Doug and Thea share how they turned personal transformation into global impact, building …

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#412: How YouTube & Podcasting Are Driving Leads in 2025 with Brady Edwards 49:25

28d ago49:25

49:25

If your content isn’t bold, it’s invisible. Brady Edwards went from selling pest control to the Video Director for YouTube’s biggest creator, MrBeast. Now he’s helping business owners rethink how they create content that scales trust, drives attention, and builds brand authority. In this episode of Behind Gym Doors, Brady breaks down the exact mind…

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#411: Mastering Fear to Break Through Plateaus With Akshay Nanavati 40:57

1M ago40:57

40:57

He dragged a 420lb sled 500 miles alone in Antarctic... In this mind-blowing episode, Akshay Nanavati, author of Fearvana (with a foreword by the Dalai Lama), shares the hard-earned lessons he learned from solo expeditions across one of the most unforgiving places on Earth. His journey from rock bottom to redefining fear itself will change the way …

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#410: Scaling From 1 Studio To A 7-Figure Exit with Sheetal Guttigoli 55:33

1M ago55:33

55:33

Most gym owners start with a fitness passion, instead Sheetal started with a tech background and a structured business plan, and it worked. He built three Club Pilates studios that together do over $100K/month with 50% profit margins and scaled without him onsite. In this episode, you’ll hear how he built the system, sold the portfolio, and walked …

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#409: 81% of Gyms Fail in Year 1… Here’s How to Beat the Odds 1:10:39

2M ago1:10:39

1:10:39

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover In this powerful episode of Behind Gym Doors, Loud Rumor CEO Mike Arce joins Michael Benso on the Sweat Success podcast to share what truly separates thriving gyms from those that struggle to survive. Mike goes deep on why marketing, sales, and ret…

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#408: This Gym Earned 700+ 5-Star Reviews with Tai Kyon 53:23

2M ago53:23

53:23

Tai Kyon, owner of one of New York's most successful F45 studios, reveals how he turned his startup gym into a $100K/month powerhouse, without ads or gimmicks. Formerly a 275-pound tech executive, Tai's personal transformation fuels a studio culture built on empathy, excellence, and elite service. Today, his team leads the most positively reviewed …

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#407: The Truth About Employee Performance No One Talks About 47:11

2M ago47:11

47:11

Mike Arce sits down with Adam Kifer, CEO of Relentless Media and author of “The Relentless Marketer,” to unpack why most gym owners fail at paid ads and how to fix it by leading better, thinking bigger, and leveling up your team. This episode is a deep dive into the real reasons your leads don’t convert, your ads stop working, and your team underpe…

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#406: How 60+ Automations Power 800+ Members with Scott and Megan Hanson 50:41

2M ago50:41

50:41

Mike Arce sits down with Megan and Scott Hanson, the founders of High Ride Cycle, to reveal how they’ve built a cult-like studio brand through next-level marketing automation, three iconic promotions a year, and an unforgettable in-studio culture. They’ve grown to 800+ members across three locations while keeping their ops lean, their campaigns per…

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#405: She Scaled Her Gym to $141K/month and Still Has Time To Travel with Grace Giles 47:53

2M ago47:53

47:53

Smart gyms don’t scale through hard working individuals, they scale through hard working systems. Grace Giles, the powerhouse behind one of the world’s highest-performing F45 studios, reveals how she turned burnout into balance, scaling to $141K/month while traveling and stepping away from daily operations. Grace shares how she leverages virtual as…

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#404: The $30 Referral Strategy That Converts 90% 42:08

3M ago42:08

42:08

Smart studios don’t just market, they engineer member behavior. In this episode of Behind Gym Doors (formerly the GSD Show), fitness business expert Mike Arce is joined by Dave and Kimberly from Blended Athletics, a high-performing gym in Nova Scotia, Canada. They break down the exact referral campaigns, email strategies, and retention formulas tha…

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403: How $20M CEO, Allison Moreno Runs Her Company 1:08:38

3M ago1:08:38

1:08:38

🔗 Ready to GROW your studio? Schedule a free call to learn how we can help: https://loudrumor.com/discover If you think more ads are the key to scaling your studio, think again. In this episode, Loud Rumor CEO, Mike Arce, sits down with Allison Moreno, founder of a massage studio brand on track to hit $20 million in revenue, to reveal what actually…

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#402: The Hardest Leadership Lesson: Letting Them Go 12:37

3M ago12:37

12:37

If there’s someone on your team you know isn’t a fit, but you’re still holding on, this episode is the wake-up call you’ve been avoiding. In this episode, Loud Rumor CEO Mike Arce delivers an honest message every leader needs to hear about what it really means to let someone go… and why NOT doing it might be the most selfish move of all. You’ll wal…

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#401: Increase Retention with Unreasonable Hospitality 15:00

3M ago15:00

15:00

If your studio is struggling with retention, reviews, referrals, or upgrades, this episode flips the script. Inspired by an unforgettable act of hospitality, Loud Rumor CEO, Mike Arce, dives into how studios can create standout member experiences that drive lasting loyalty. You’ll hear how one F45 owner built a 700+ five-star review reputation and …

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#400: This Gym’s Proven Strategies to Drastically Reduce Attrition 41:56

3M ago41:56

41:56

🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover If you’ve ever thought more leads were the answer to your gym’s growth, think again. In this episode of The GSD Show, Mike Arce is joined by Rich and Jade from Crowned Boxing to unpack how they slashed their gym’s attrition rate from 20% to just …

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#399: How to Get Better Results From Your Marketing Agency with Adam Kifer 49:58

3M ago49:58

49:58

If you've ever blamed your marketing agency for poor results, this episode will challenge everything you think you know about paid ads, lead generation, and agency relationships. Adam Kifer joins Mike Arce to reveal why most gym and martial arts studio owners fail with ads—and what separates the top performers from the frustrated ones. From communi…

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#398: Building a Top 5 Pure Barre Studio and 60% Close Rate with Lindsay Greenlee 42:56

3M ago42:56

42:56

Mike Arce sits down with Lindsay Greenlee, a former PhD professor who walked away from academia to launch one of the top 5 Pure Barre franchises in the country. She didn’t just build a studio—she built a movement that’s helped over 1,000 women reclaim their health and confidence. Lindsay shares exactly how she turned her lack of fitness industry ex…

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397: Why “Work ON Your Business, Not IN It” Isn’t the Whole Truth 5:57

4M ago5:57

5:57

“You shouldn’t work in your business—only on it.” It’s a phrase we’ve all heard. Maybe even lived by. But in this episode of the GSD Show, Loud Rumor CEO Mike Arce challenges that long-standing business mantra and unpacks a powerful asterisk we’ve all been missing. After a candid fireside chat with high-performing entrepreneurs (including one with …

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396: "I’m Just Burnt Out": Why Burnout Isn’t What You Think 7:38

4M ago7:38

7:38

In this new episode of The GSD Show Podcast, Mike opens up about a personal battle with burnout that stretched across nearly half a year—and the surprising realization that pulled him out of it. What if burnout isn’t really about being overworked? What if it’s about lack of progress? Mike shares the internal dialogue, tough questions, and game-chan…

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395: The Referral Strategy That Took Her Gym from $15K to $75K/Month with Laurel Roach 55:32

4M ago55:32

55:32

What if you could grow your gym to full capacity—without spending a dollar on ads? Laurel Roach reveals the strategy that helped her do exactly that. In this episode of The GSD Show with Mike Arce, fitness entrepreneur and Alloy franchise partner Laurel Roach breaks down the referral and relationship marketing system that’s fueling explosive growth…

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394: Email: Your Gym’s Gold Mine 19:37

4M ago19:37

19:37

You’re Sitting on a Goldmine: Unlocking the Power of Email in Your CRM In this episode, Mike Arce, CEO of Loud Rumor, reveals why most fitness studios are sitting on a goldmine—and wasting it. With over 4,000 gyms served across 11 countries, Mike breaks down the real difference between sending emails and doing email marketing. Learn why your CRM is…

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393: How She Doubled Her Gym in Just 6 Months with Felicia Romero 54:54

4M ago54:54

54:54

What if social media could consistently bring new members to your gym without spending a fortune on ads? Felicia Romero shares her game-changing strategies that every gym owner needs to know! In this episode of The GSD Show with Mike Arce, powerhouse entrepreneur, fitness expert, and media personality Felicia Romero reveals the strategies behind he…

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392: Gym’s Face $50,120 Fines! FTC: Negative Option Rule Explained 10:04

4M ago10:04

10:04

There’s a new rule that could flip your entire business model upside down—especially if you rely on memberships, subscriptions, or recurring payments. Most business owners have never heard of it. Even fewer are ready for what’s coming. And the price of not knowing? Let’s just say... it’s not cheap.In this episode, Mike breaks down the rule, the ris…

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391: Gym Grows From $50K to $166K PER MONTH in 1 Year! - The GSD Show with Mike Arce & Caitlin Bovee 43:21

5M ago43:21

43:21

How This Studio Owner 3X’d Revenue and Built a Team That Scales Hosted by Mike Arce, CEO of Loud Rumor In this episode, Mike Arce sits down with Caitlin Bovée, a studio owner in Ontario who scaled her business from $40K/month to over $160K/month—and opened a new location along the way. They break down the mindset shifts, operational systems, and le…

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390: Gym Employees: Manage Up 10:18

5M ago10:18

10:18

Description: How To Lead from Any Seat on the Team — Managing Up for a Stronger Studio Culture Hosted by Mike Arce, CEO of Loud Rumor Whether you’re the owner of a gym, a front desk manager, or part of the coaching team, this episode is for you—and it’s one your entire team should hear. Mike Arce breaks down one of the most overlooked leadership sk…

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389: How to Maximize Value When Learning 10:51

5M ago10:51

10:51

🎧 How to Maximize the ROI from Your Coaching or Mastermind Program Hosted by Mike Arce, CEO of Loud Rumor If you're a gym owner investing in a mastermind or coaching program—or thinking about it—this episode is a must-listen. With over 15 years of experience in high-level coaching circles, Mike Arce breaks down the real keys to getting the most out…

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387: Managers Vs Leaders in Fitness Businesses 16:48

6M ago16:48

16:48

In this episode, Mike Arce, CEO of Loud Rumor, breaks down the key differences between managers and leaders and why understanding this distinction is crucial for business success. He shares an insightful exercise from a recent event, demonstrating how managers keep operations on track while leaders focus on judgment and growth. Mike also introduces…

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386: A Message for Gym Employees 24:49

6M ago24:49

24:49

In this episode of The GSD Show, the leading fitness business podcast, we break down what it takes to be a successful employee in the gym space. If you’re working in a boutique fitness studio—whether it’s HIIT, Pilates, yoga, kickboxing, spin, or any specialized training facility—this episode is packed with game-changing insights to help you thrive…

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385: How to Keep Gym Members for 50+ Months! 51:48

6M ago51:48

51:48

In this episode of The GSD Show, the leading fitness business podcast, we break down why most gym owners are stuck in a cycle of low profits and high attrition, but not Jeff Binek. Jeff has turned his gym into a $2.3M real estate empire, built a 7-figure fitness business, and maintains industry-best retention rates—all while working toward removing…

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384: Ways to Improving Retention Now! 30:06

7M ago30:06

30:06

In this episode of The GSD Show, the leading fitness business podcast, we break down one of the biggest challenges gym owners face—retention. He explains why most fitness studios struggle to keep members long-term and how shifting from a tactical to a strategic mindset can make all the difference. Listeners will discover: ✅ The most common mistake …

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383: Why Most Gyms Lose Members Fast (Here’s the Fix!) 55:39

7M ago55:39

55:39

In this episode of The GSD Show, the leading fitness business podcast, we break down why most fitness business owners are focused on the wrong things regarding retention—and how simple adjustments in tracking, engagement, and results can dramatically reduce attrition. While most gyms struggle to achieve sub-12 % attrition, Dave and Kimberley from B…

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381: Why CEOs MUST Be Great Storytellers 12:47

8M ago12:47

12:47

In this episode of The GSD Show, the leading fitness business podcast, we break down how storytelling impacts sales, leadership, and business growth. The greatest CEOs and visionaries share one key skill: the ability to tell powerful stories. Mike Arce, CEO of Loud Rumor shares a real-life coaching session with a fitness business owner struggling t…

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380: CEO of Alloy Personal Training, Rick Mayo and Mike Arce Discuss Winning in the Fitness Industry 38:45

8M ago38:45

38:45

In this episode of The GSD Show, the leading fitness business podcast, we break down what it takes to run a thriving fitness business. Mike Arce sits down with Rick Mayo, CEO and Founder of Alloy Personal Training Franchise. Together, they explore: The key traits of successful fitness business owners. Actionable strategies to attract more members, …

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379: Stress vs Pressure for Fitness Business Owners 28:23

9M ago28:23

28:23

In this episode of The GSD Show, the leading fitness business podcast, we break down the pervasive issue of stress among business owners, highlighting statistics that reveal the high levels of stress they experience compared to the general population. Mike Arce emphasizes the importance of reframing stress as a challenge rather than a threat and sh…

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378: More Leads Won’t Change Your Fitness Business 6:43

9M ago6:43

6:43

In this episode of The GSD Show, the leading fitness business podcast, we break down why chasing more leads might be the wrong focus for your fitness studio and how plugging the holes in your business can lead to massive growth. Think more leads will fix your business? Think again. Drawing on insights from working with over 3,700 gyms worldwide, Mi…

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377: Why Most Fitness Businesses Struggle With Attrition (And How to Fix It!) 18:21

9M ago18:21

18:21

In this episode of The GSD Show, the leading fitness business podcast, we break down the secret to cutting attrition and boosting revenue in your fitness business. Jeremy and Luis share how consistent sales training, ancillary sales strategies, and team alignment helped them achieve an impressive 5% attrition rate—well below industry standards. Lea…

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376: Why 2024 Sucked 12:54

9M ago12:54

12:54

In this episode of The GSD Show, the leading fitness business podcast, we break down why tough times in business are more common than you think and what the stats reveal about the current landscape. If 2024 has felt like a challenging year, you’re not alone—and it’s not a reflection of failure. Whether you’re feeling stuck, overwhelmed, or just loo…

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375: One Major Move: How Danny Farrar added $500K in Revenue with Hybrid Programming 19:44

10M ago19:44

19:44

In this episode of The GSD Show, the leading fitness business podcast, we break down how value stacking and personalized consultations can lead to higher retention, better member outcomes, and a 90% close rate. Mike sits down with Danny Farrar, CEO & Founder of Soldierfit, to explore Danny’s “One Major Move”. Danny shares insights into combining br…

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374: Your Marketing Is Losing You Clients—Here’s How to Fix It 16:52

10M ago16:52

16:52

In this episode of The GSD Show, the leading fitness business podcast, we break down the powerful distinction between features and benefits in the fitness industry and how this shift in communication can significantly enhance client retention with Mike and Hye Jin Kalgoankar. Hye Jin shares real-world insights on crafting brand messaging that reson…

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373: Shoulds vs Musts (Audio Only) 13:48

10M ago13:48

13:48

In this episode of The GSD Show, the leading fitness business podcast, we break down the difference between shoulds and musts—the mindset shift that separates successful fitness businesses from the ones that stay stuck. Are you stuck in the cycle of saying, “We should be doing this,” but never actually getting it done? We share actionable strategie…

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372: Do NOT Hire For Common Sense 4:19

10M ago4:19

4:19

In this episode of The GSD Show, the leading fitness business podcast, we tackle a question that’s top of mind for every business owner: What should you really look for when bringing someone onto your team? While qualities like hard work, intelligence, and accountability are essential, there’s one quality that many people prioritize—common sense—th…

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371: Retention Is NEVER The Problem 11:09

11M ago11:09

11:09

In this episode of The GSD Show, the leading fitness business podcast, we challenge a common belief in the fitness industry: Is retention really your biggest constraint? While high attrition numbers might seem like the main problem, there's often a deeper issue at play. We break down why focusing solely on retention might be holding you back and ex…

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370: How to Boost Sales and Drive Conversions 44:29

11M ago44:29

44:29

In this episode of The GSD Show, the leading fitness business podcast, we dive deep into the perception of sales and how it impacts success Mike and Benji explore why many people are resistant to sales, uncovering common misconceptions and the mental barriers that hold them back. They emphasize the importance of shifting the mindset around sales fr…

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369: Systems or People: Which Is More Important? 10:27

11M ago10:27

10:27

In this episode of The GSD Show, the leading fitness business podcast, we dive into a debate: What should come first—systems or people? We explore how each approach impacts your business's growth and success. Plus, we'll tackle whether fitness is a transactional business or a relational one, revisiting some past insights with fresh perspectives. Tu…

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368: How to Stand Out from the Average Salesperson and Close Higher-Priced Deals 42:09

11M ago42:09

42:09

In this episode of The GSD Show, the leading fitness business podcast, we are sharing a special recording from a talk that Mike Arce gave for Bedros Keuilian's elite mastermind group. For those who don’t know, Bedros is the founder of Fit Body Boot Camp and a successful entrepreneur and investor. This talk took place at an exclusive private dinner …

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367: Improve Sales ASAP 24:54

11M ago24:54

24:54

In this episode of The GSD Show, the leading fitness business podcast, we identify ways to improve your sales drastically and quickly. If you're struggling with sales or if you're ever on that roller coaster ride of sales having its ups and downs and you want to know what to do in the downtime, this episode will help you. GYM OWNERS Schedule your F…

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366: How OGF Went From $25k to $83k Per Month In Revenue! 48:55

11M ago48:55

48:55

In this episode of The GSD Show, the leading fitness business podcast, Mike Arce interviews Eddie Smith and Simone Wasef from Outdoor Group Fitness (OGF) about their remarkable journey in the fitness industry. They discuss their unique outdoor fitness model, the importance of creating a welcoming community, and the strategies that have led to their…

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365: Why You're Overwhelmed and Not Progressing 12:24

11M ago12:24

12:24

In this episode of The GSD Show, the leading fitness business podcast, we share with you what happened in a conversation with a gym owner that felt overwhelmed and not progressing, and how we were able to help him overcome it and get back on a better track to success. If you're feeling overwhelmed and yet still dropping balls or not moving forward …

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364: How To Get The Most Out Of Your AD Spend 37:26

11M ago37:26

37:26

In this episode of The GSD Show, the leading fitness business podcast, we emphasize the importance of having a strong organic content strategy before diving into paid ads. Mike Arce and Michael Friedman discuss how to maximize ad spend in digital advertising. They also discuss the need to create a full-funnel strategy, including brand awareness and…