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This podcast is for individual interviews on the Scott Horton Show. See the Q & A show feed to hear Scott answer listener questions and for the full show archives. Scott Horton is the author of Fool's Errand: Time to End the War in Afghanistan, and is the host of the Scott Horton Show podcast. He has conducted over 5,500 interviews with authors, journalists, activists, and whistleblowers on the most important foreign policy issues since 2003.
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Building software products requires caring more about the product than it does the technology used to build the product. On this podcast, we discuss bringing a product driven mindset to every step of the product development process.
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Brainfluence

Roger Dooley

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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
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Scott sits down with Australian military analyst and Afghan war veteran Matt Williams for a long interview. They cover the potential for a war over Taiwan, Australia’s military strengths and vulnerabilities, the future of nuclear proliferation, the West’s war crime hypocrisy, the state of the war in Ukraine and much more. Matt is an Australian Army…
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Learning Through Play: How Boddle Built Educational Games That Kids Actually Want In this insightful conversation, Matt Watson talks with Clarence Tan, founder and CEO of Boddle Learning, about their journey building educational games that have reached over 10 million users. Clarence shares how they tackled the classic problem of educational games …
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In this enlightening conversation with author Ashley Davis, Matt Watson explores the concept of feedback-driven development and how it shapes effective software engineering practices. Ashley, author of "Bootstrapping Microservices" and the upcoming "The Feedback-Driven Developer," shares valuable insights on how developers can leverage feedback loo…
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Bootstrapping vs VC: John Rush on Building 25 Successful Products 🚀 In this enlightening episode of Product Driven, host Matt Watson sits down with serial tech entrepreneur John Rush. Known for his prominent presence on social media platforms like Twitter (X) and LinkedIn, John shares his journey from VC-backed companies to successfully bootstrappi…
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What happens when a Muslim from Iran meets Jesus in America - then watches his homeland go to war with Israel? Shah Afshar was born and raised in Iran, shaped by a shame-based culture, a devout Muslim family, and the pressure to uphold family honor. But everything changed when he encountered a group of joyful American college students and heard the…
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The ground is shaking beneath Israel. And most of the world isn’t paying attention. Fresh off a 17-day trip through the land - along war-torn borders and ancient prophetic fault lines - we return with a warning: something is building. The people are exhausted. The hostages are still missing. Iran is preparing for war. And while embassies evacuate, …
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AI and Agency Evolution: Navigating the Future of Software Development 🚀 In this thought-provoking episode of Product Driven, Matt Watson welcomes Senad Santic, owner of Zendev software development agency and founder of LinkBound. They dive deep into how AI is reshaping software development agencies, training strategies for developers in this evolv…
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Building Human-Centric Engineering Teams: Culture, Motivation, & Purpose 🛠️ In this episode of Product Driven, Matt Watson talks with John Durant, founder of Human Centric Engineering, about the critical elements that create high-performing engineering cultures. John explains how mastery, autonomy, and purpose form the foundation of intrinsic motiv…
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🧪 The AI Testing Revolution: Reimagining QA in the Era of Generative Intelligence In this intellectually stimulating conversation, Matt Watson and Nuwan Samarasekera (Founder & CEO of TestChimp) explore the transformative impact of generative AI on software testing methodologies. As AI accelerates development cycles, discover why testing has emerge…
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🔍 Engineering Visibility: Unlocking Team Performance at Scale with Hacker Pulse In this intellectually stimulating exploration, Matt Watson and Gleb Braverman (Founder & CEO of Hacker Pulse) delve into the universal challenges that emerge when engineering organizations reach critical mass. From identifying "ghost engineers" to optimizing team compo…
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Scott is joined by Kyle Anzalone to go over the latest news related to American foreign policy. They start with the talks to end the war in Ukraine and the negotiations for a new Iran nuclear deal. They then look at the latest reports of what Israel is doing to Gaza. Discussed on the show: “Trump denies rift with Netanyahu, says PM 'fought hard and…
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In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding partner of DCM Insights and co-author of the bestselling "The Challenger Sale." Dixon shares insights from his latest book, The Activator Advantage: What Today's Rainmakers Do Differently, which is rooted in groundbreaking research on how top professionals win and…
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Full Scale Ventures Launches & The Power of Venture Studios 🚀 In this transformative episode of Product Driven, host Matt Watson introduces his exciting new venture with Craig Ferril—Full Scale Ventures. They dive deep into the concept of venture studios, exploring various models and explaining why they've launched their own. The conversation revea…
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Scott interviews Trita Parsi about the ongoing talks between the Trump administration and Iran. While the talks appear to have some momentum at the moment, Parsi is cautious about getting too optimistic. He and Scott analyze the situation and reflect on the broader regional context. Discussed on the show: “On Iran, Trump Should Resist the Zero-Enri…
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Dave DeCamp returns to the show to discuss recent developments in the Middle East. They talk about Trump’s meeting with the new bin Ladenite president of Syria, the end of US operations targeting the Houthis of Yemen, Trump’s negotiations with Iran, whether Trump really is turning on Netanyahu and the status of the humanitarian crisis in Gaza. They…
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🦸‍♂️ Unlocking CTO Mode: When Technical Leaders Become Innovation Heroes In this intellectually stimulating conversation, Matt Watson and Ron Timoshenko (CIO of Rimbull Health) unpack the multifaceted nature of the CTO role and explore the critical moments when technical leaders must activate their "beast mode" to drive innovation. Through candid d…
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Scott brings professor and Libertarian Institute Fellow Joseph Solis-Mullen to talk about the recent violence that broke out between India and Pakistan. Solis-Mullen puts the dispute over the northern region of Kashmir into context before he and Scott dig into the specific events that led to this Indian military operation and Pakistani response. Th…
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Ted Snider joins the show and provides an update on where things stand with the negotiations to end the war in Ukraine. Snider argues that the Trump administration’s effort to help forge a permanent peace deal is being hampered by unrealistic expectations from both sides and Western European governments pushing to keep the war going. Discussed on t…
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The Evolution of Technical Roles in Modern Startups 🚀 In this illuminating conversation, Matt Watson engages with Mark Eagle, a veteran startup advisor and former CTO, to explore the transformative landscape of technical leadership in today's startup ecosystem. They delve into the critical misalignment between prestigious job titles and actual resp…
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Kyle Anzalone joins the show again to go over all the latest developments related to Gaza. They start with the aid ships in the Mediterranean en route to Gaza that appear to have been attacked by a drone. They then take a broader look at the state of things in the strip, take stock of the ongoing level of US support for Israel’s campaign, piece tog…
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Scott is joined by Bill Pepin, the owner and roaster of Moon Does Artisan Coffee, for a look at how Trump’s tariffs are throwing the global coffee market into chaos. Pepin explains that the continental US cannot physically grow the coffee Americans demand and runs through how new trade barriers are cutting off supply lines that do not have alternat…
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Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, Audacious. Mark shares his unique approach to writing—how each of his books is inspired by real problems facing marketers—and discusses the existential challenges and opportunities …
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Engineering Empathy: How Anton Zaides Bridges the Gap Between Developers and Business Needs In this insightful episode of Product Driven, host Matt Watson connects with Anton Zaides, an engineering manager from Israel, to explore how developers can better understand the business context and big picture behind their work. They dive into the transfor…
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Daniel Davis returns to the show to run through all that’s happening right now related to the war in Ukraine. He and Scott start with the state of things on the front, where Davis says things are not going well for Ukrainian forces. They then look at the negotiations, speculate on Trump’s plan and dig into why Davis does not think a peace agreement…
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Scott interviews Jason Ditz about the latest news concerning Israel’s actions in Syria and Lebanon. They discuss Syria’s new Islamist leader’s apparent willingness to normalize relations with Tel Aviv, the Israeli occupation of Syrian territory, the Turkish regime’s interests in Syria, the Israeli goals in Lebanon and more. Discussed on the show: “…
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The Developer as the Product: Cory House on Building a Personal Brand in Tech 🚀 In this engaging episode of Product Driven, host Matt Watson reconnects with long-time colleague Cory House, a renowned React consultant, Pluralsight author, and software development thought leader. They explore the fascinating journey of building a personal brand in te…
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Scott interviews Kathy Sanders, who lost two of her grandchildren in the Oklahoma City bombing and has spent the years since trying to get to the bottom of what really happened that day. Sanders tells Scott about her experience arriving quickly on the scene after the attack before they dive into all she’s been able to piece together and how she’s w…
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The Silent Crisis of Engineering Success: When Output Overshadows Outcomes In this intellectually provocative monologue, Matt Watson challenges the conventional metrics of engineering success, exposing the fundamental disconnect between shipping code and creating genuine customer value. Through compelling narrative and pointed questions, Matt illum…
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Product Strategies for Lasting Success: Stephen Pollack on Building Big Picture Plans 🚀 In this enlightening episode of Product Driven, host Matt Watson welcomes veteran tech leader Stephen Pollack of InsightSpin to explore why software developers and organizations struggle with understanding the big picture. Drawing from decades of industry experi…
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Beyond Tech Companies: Product Management in Traditional Industries with Raechel Boston 🛒 In this illuminating episode of Product Driven, host Matt Watson engages with Raechel Boston, a product manager at Kroger, to explore the nuanced landscape of product management and software development within traditional enterprises. Their conversation unveil…
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Scott interviews Bill Buppert about two potential conflicts that some groups within the Trump administration appear to be pushing for. They start with the reported interest shown in carrying out direct military operations against the Mexican cartels. Scott and Buppert discuss why this would be a terrible idea and that it would likely not stay conta…
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Scott brings Max Blumenthal of The Grayzone back onto the show to discuss developments in the Middle East. They start with a recording that The Grayzone recently published in which AIPAC leaders were bragging internally about having total control over Trump’s foreign policy team. That leads into a broader discussion of AIPAC’s playbook when steerin…
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Scott interviews Ted Snider about some articles he wrote recently about the war in Ukraine. First they look at an article published recently in The New York Times that detailed the length the US was going to, on the ground, to help Ukraine fight the Russians. Scott and Snider discuss the significance of the article before finishing with a look at w…
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🔍 Decoding Product-Market Fit: The Critical Journey from Concept to Market Success Journey into the nuanced relationship between product development and market validation with Matt Watson and Pablo Srugo, Partner at Mistral VC and host of the Product Market Fit podcast. This intellectually stimulating conversation explores the elusive phenomenon th…
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🔄 Engineering Leadership in Daily Standups: The Critical Role of Technical Management In this thought-provoking exploration, Matt Watson challenges conventional wisdom about daily standup meetings, revealing why technical leadership transforms these gatherings from mundane status updates into powerful catalysts for team collaboration, problem ident…
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Scott is joined by Jeff Deist to talk about the political situation we find ourselves in and how it should impact the strategies used to push for more liberty at home and fewer interventions abroad. They discuss Trump’s foreign policy, tariffs, the national debt and more. Discussed on the show: Ex America by Garet Garrett The Great Deformation by D…
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Matt Taibbi returns to the show to discuss his recent testimony in front of Congress. They start by quickly going over the false claim one Democratic Congresswoman leveled at Taibbi before he testified and why he’s now suing her for $10 million. They then get into the meat of his testimony, which leads them onto a discussion of government censorshi…
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🚀 From Idea to Impact: The Entrepreneur's Journey with James Green In this illuminating conversation, Matt Watson and James Green, Co-founder and General Partner at DQ Ventures, delve into the transformative journey from concept to viable business. Discover why technical brilliance alone isn't enough and how aspiring founders can navigate the chall…
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🧠 The Craftsmanship of Code: Reframing Software Development Beyond Art and Science In this intellectually stimulating exploration, Matt Watson challenges the traditional dichotomy of software development as either art or science, proposing instead a more nuanced understanding of the discipline as a craft built on practical problem-solving and purpo…
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Scott interviews Gary Vogler about the book he published last year with the Libertarian Institute: Israel, Winner of the 2003 Iraq Oil War. Vogler explains his background managing oil in Iraq on behalf of the Pentagon. They then dive into Vogler’s insights about how the oil trade—especially the secret oil trade between Israel and its regional neigh…
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Jesse Trentadue returns to the show after a long hiatus for a deep dive on the Oklahoma City bombing with Scott and Richard Booth. The three explore what we know about what happened, how it differs from the official narrative and what most likely explains the gaps in our knowledge. Discussed on the show: Oklahoma City Bombing Archive In Bad Company…
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🚀 From Engineer to Founder: Transforming Technical Mindset Through Entrepreneurship Journey with Matt Watson and Abhishek Ray (YC Founder of Opslane) as they explore the profound mindset shift when a technical leader becomes a startup founder. This compelling conversation reveals how entrepreneurship transforms one's perspective on value creation, …
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🔄 CTO & CEO: Navigating the Startup Leadership Dynamic Explore the critical relationship between CTOs and CEOs in startup environments with Matt Watson. This illuminating episode unpacks the communication challenges, expectation management, and strategic alignment necessary for productive technical leadership in early-stage companies. Drawing from …
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Ken Klippenstein joins Scott to discuss some articles he recently wrote about the plan the American government has for fighting a war with Iran. They start with a discussion of Trump’s strikes on the Houthis of Yemen and then get into all Klippenstein’s learned about how Washington would go about fighting a hot war against the Iranian regime. Discu…
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Scott brings Muhammad Sahimi back on the show to talk about recent developments in Iran. They discuss the Trump administration’s relationship with the Iranian regime, the political dynamic within Iran and much more. Discussed on the show: “'Max pressure' 2.0 on Iran could trigger a nuclear crisis” (Responsible Statecraft) “How Iran quietly buttress…
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🔄 The Product Manager Paradox: Finding Balance Between Ownership and Guidance In this provocative exploration of developer-product manager dynamics, Matt Watson and Nick Humrich deconstruct the double-edged relationship between technical teams and product leadership. Through the lens of Nick's unique experience at AWS Elastic Beanstalk, discover ho…
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🤝 The Unexpected Kinship: Why Great Software Engineers Make Exceptional Salespeople Join Matt Watson for an illuminating exploration of the surprising parallel between software engineering and sales mastery. This thought-provoking episode challenges conventional wisdom by revealing how the core competencies that define exceptional engineers—deep li…
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Joseph was thrown into a pit. Sold into slavery. Locked in prison. But God had a plan - a plan bigger than anyone could see. A plan that would save his people. Sound familiar? Joseph isn’t just a historical figure - he’s a foreshadowing of the Messiah. From his betrayal by his own brothers to his rise to power in Egypt, every detail points to somet…
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Daniel Davis returns to the show to give an update on the war in Ukraine. He and Scott discuss the ongoing talks, the consequences of Ukraine’s incursion into the Kursk region of Russia, the presence of North Korean troops, the actual Russian objectives on the battlefield and more. Discussed on the show: Watch Daniel Davis’ Show on YouTube Daniel D…
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Scott interviews Thomas Eddlem about an article he recently published at the Libertarian Institute about how our economic system is ripping off the American working class. He and Scott dig into how inflation, regulations and programs like Social Security hurt the very people most think the government is around to help. Discussed on the show: “Pluto…
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