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The Marketing Blender Show

The Marketing Blender

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Welcome to The Marketing Blender Show! We are here to provide practical B2B marketing insights that will help grow your company. Our hosts, Dacia Coffey & Shasta Daisy McCarty, are both seasoned Chief Marketing Officers who have a wealth of experience in crafting effective marketing strategies that have resulted in impressive growth for businesses in various industries. We understand that B2B marketing can be challenging, and that’s why we’ve designed this show to provide you with actionable ...
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Sticky Notes by Producer Jaime and the Blender Business Show

Producer Jaime ("Jemmy") Legagneur of the Blender Business Show and Flint Stone Media LLC

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Producer Jaime’s Sticky Notes serves as the onramp for the The Blender Business Show–your weekly team huddle where your business goals and media initiatives mix together. What are Sticky Notes? They are the final segment of our main show, the Blender Business Show, when Producer Jaime dives deeper with her thoughts on a particular idea from her conversation with her guest. Then, each week, as the Blender Show Episode is released, you’ll also be served up a mini Sticky Note episode, which wil ...
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Blender Business Show

Producer Jaime ("Jemmy") Legagneur and Flint Stone Media LLC

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~~ Where Business and Media Mix ~~ "What happens when you blend creative content into your business?” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together. Our ingenuity will blend with your small business’ growth initiatives and marketing goals to define a roadmap that helps you grow YOUR emerging brand. Why should you consider starting or growing the media presence for your business? NOT because it seems like everybody else is do ...
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Jack: personal trainer. Diane: food enthusiast. Together, we review the best and worst protein snacks on the market with enough snark to fill your blender bottle. Follow us on Instagram at @proteinpolice and online at protein-police.com!
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High Stakes Growth takes you inside the boldest decisions behind today’s most exciting brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these ...
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Do you ever get frustrated by how difficult it is to get your voice heard and to achieve your goals in the business world? Well, maybe you need a dose of Corporate Caffeine! Join Dacia Coffey, your personal Chief Marketing Officer, to explore ideas on how to be heard, be seen, and be successful in the business world. Each week, Dacia and her team will chat with people from business-to-business organizations who have broken through plateaus and overcome problems, so you can fire up your own m ...
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River Reads

River Wilde

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Canadian Radio Awards 2023 Winner Best Podcast-Small Market. River Reads is a program for all ages to escape into creative commons fairy tales and stories, as narrated by host River Wilde. Enjoy tales, both new and old, but mostly old and at times macabre, or silly, or even perhaps a little confusing as written in old english and the host fumbles words; or those classic stories that have aged poorly. Featuring ‘River Rambles’, ‘Gender Blender’, and ‘River Reads’ Rating System’. The River Rea ...
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The Brains Report Podcast interviews the entrepreneurs, developers, marketing team, and spokespeople behind new and exciting products. We also give you honest and objective reviews of their products.
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In this episode of The Marketing Blender Show, hosts Dacia Coffey and Samaria Boyd dive deep into how B2B companies can use social media to grow brand awareness, build trust, and generate leads. They break down what it takes to succeed on platforms like LinkedIn, Facebook, Instagram, TikTok, Pinterest, and YouTube—from creating educational content …
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This week’s Sticky Note by Producer Jaime comes from Episode 8 of the Blender Business Show, “Principled AI Use with Ulric Musset from Marblism, Plus Making Your Business AI-Proof.” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together. Our Sticky Notes are a pairing of our Clip of the Wee…
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“How do you maintain your integrity when using AI to build your content and grow your business? AND, How do you make your business AI-proof?” First up, I’ll walk you through the initial benefits and challenges that small businesses need to think through when considering adopting artificial intelligence into their processes. Then, I’ll introduce you…
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In this episode of The Marketing Blender Show, hosts Dacia Coffey and Ramsey Sanchez are diving deep into B2B lead generation. Are you tired of buying lead lists that go nowhere? Dacia and Ramsey are breaking down why that's a losing game and how to build a resilient, multi-source lead generation system that actually works. You'll learn: - The bigg…
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Fed up with your endless B2B marketing to-do list? You're not alone. In this episode of The Marketing Blender, join hosts Dacia Coffey and Daisy McCarty as they tackle the overwhelm head-on. They'll show you how to break free from the "tyranny of the to-do list" and reclaim your time with actionable strategies. Inside this episode: 1. Strategy and …
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This week’s Sticky Note by Producer Jaime comes from Episode 7 of the Blender Business Show, “Philanthropy that Connects with Your Customer Base.” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together. Our Sticky Notes are a pairing of our Clip of the Week and the final segment of our main…
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“How can authentic philanthropy help build your business?” We’ll begin this episode with a look at what philanthropy is and how it can contribute to your business’ growth. And, we’ll share the four pillars of benefits that community engagement can have on your small business. Then, we’ll welcome Virginia Sinicki of the KVJ Show to illustrate how sh…
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Should CEOs be on social media? Yes—and we'll show you how. Join Dacia Coffey and Sina Azmoudeh on The Marketing Blender Show as they provide a complete guide to social media for CEOs. You'll get 10 specific ideas to kickstart your content, along with the critical dos and don'ts for building an authentic and powerful online presence. Learn how to u…
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“What happens when you blend creative content into your business?” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together. Our ingenuity will blend with your small business’ growth initiatives and marketing goals to define a roadmap that helps you grow YOUR emerging brand. Why should you co…
  continue reading
 
A great CEO can run a company, but a great CSO helps it see the future. Join Dacia Coffey on this episode of The Marketing Blender Show as she explores the crucial differences between a CEO (Chief Executive Officer) and a CSO (Chief Strategy Officer). Dacia dives into the responsibilities of a CSO and shares practical ways to bring a strategic, lon…
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Jenny Casson, a two-time Olympic rower with team Canada, and Manuella Widjaja, a former YC startup operator, are the co-founders of Daylilie, a new apparel brand rethinking bras for broad-shouldered women. This episode is part of "The Climb," our series featuring founders in the early stages of building their brands. Expect to hear about: – Meet-Cu…
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This week’s Sticky Note by Producer Jaime comes from Episode 6 of the Blender Business Show, “The Power of Organic Branding.” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together. Our Sticky Notes are a pairing of our Clip of the Week and the final segment of our main show, the Blender Bu…
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“What Happens When Your Branding is Created from a Truly Real and Organic Place?” We will start off with defining what a brand is, the purpose of having one, and what components make up a strong brand. Then, I will introduce you to Jason “JaFLEU” Fleurant, Founder of Exhibit Treal Studios and creator of Treal Toonz Animations. Our conversation not …
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Ready to turn your reputation into your superpower? In this episode of The Marketing Blender Show, Dacia Coffey dives deep into the world of personal branding. Discover how to build an authentic brand using tools like colors, dress style, and the right social media platforms. Dacia shares her own journey and explains why understanding how others pe…
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Tiana Ravden is the founder and CEO of Eroe, a lingerie brand that keeps sweat stains off your clothes with an innovative, patented bra design that's been 10 years in the making and launched February 2025. This episode is part of "The Climb," our series featuring founders in the earliest stages of building their brands. Expect to hear about: – The …
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This week’s Sticky Note by Producer Jaime comes from Episode 5 of the Blender Business Show, “Networking to Level Up Your Business and Content Creation.” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together. Our Sticky Notes are a pairing of our Clip of the Week and the final segment of o…
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“How Can Networking Help You Level Up Both Your Content AND Your Business Growth?” Our examination of how networking can help you level up starts by first breaking down what networking is and then commenting briefly on the recent evolution that networking has seen–in particular as a result of the pandemic. But, regardless of any challenges and chan…
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Are you feeling frustrated, burned out, or even considering leaving your marketing job? You’re not alone. In this episode of The Marketing Blender Show, host Dacia Coffey uncovers why so many B2B marketers are quitting at record rates—and what you can do about it. Dacia takes a deep dive into the root causes of marketing burnout, from overly tactic…
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Wylie Robinson is the founder, former CEO, and Chairman of Rumpl, an 8-figure brand that makes performance blankets and sleeping bags for the outdoors. Expect to hear about: – Frozen Van Epiphany: How a night stranded in the Sierras inspired the idea for Rumpl. – Kickstarter Launch: Turning a “sleeping bag blanket” prototype into $250K of preorders…
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This week’s Sticky Note by Producer Jaime comes from Episode 4 of the Blender Business Show, “How to Target the Right Audience.” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together. Our Sticky Notes are a pairing of our Clip of the Week and the final segment of our main show, the Blender…
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“How do you find your target audience?” We’ll start there with defining what a target audience is and reviewing two complimentary advantages to properly identifying yours. Then, we’ll go one extra step and differentiate the terms “target audience” and “target market.” Plus, we'll review a case study that perfectly illustrates not only all of this t…
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Is your marketing content getting lost in the digital noise? 📉 In the latest episode of The Marketing Blender Show, hosts Dacia Coffey and fractional CMO Crystal Jones dive deep into the growing chasm between what marketers want to publish and what algorithms actually show. Discover how AI is reshaping content creation, the rise of AI-generated con…
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Abdul Altaf is the 21-year-old co-founder of Yay Nuts, a Gen Z snack brand doing $250K in monthly revenue one year after launch. This episode is part of "The Climb," our new series featuring founders in the early stages of building their brands. In this episode, expect to hear about: – First Hustles: How Abdul went from Amazon bans, eBay flips, and…
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This week’s Sticky Note by Producer Jaime comes from Episode 3 of the Blender Business Show, “Pre-visualizing Your Way to Better Promo Content.” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together. Our Sticky Notes are a pairing of our Clip of the Week and the final segment of our main s…
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“What happens when you lead with the end in mind?” Visualizing your end results and then backtracking to create the steps to get there is a critical exercise that can make or break your business. And, this is true on both the macro level when looking at your business goals as a whole and on the micro level of planning each step, iteration, or team …
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Ever wonder how to truly bridge the gap between your B2B marketing efforts and the bottom line? In this episode of The Marketing Blender Show, Dacia Coffey and Crystal Jones reveal the crucial link between business finances and marketing plans! Discover how understanding average deal size can become your secret weapon for aligning with the finance …
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Chase Fisher is the founder, former CEO, and current Brand Evangelist of Blenders Eyewear, an 8-figure sunglasses brand born in San Diego. Expect to hear about: – The Early Hustle: How Chase started Blenders by selling shades out of his backpack, opening up about just how hard the early days really were. – Buying Out His Cofounder: Why their vision…
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“What is the easiest way to avoid being salesy?” There are definite risks of being too “salesy”--not only in situations where you’re already in the potential customer’s room pitching yourself, but also WAY before you even get your foot in the door: when you’re creating your marketing content. What you’ll hear this week is my breakdown of my #1 piec…
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This week’s Sticky Note by Producer Jaime comes from Episode 2 of the Blender Business Show, “Alchemy of Turning Pain Points into Pure Gold.” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together. Our Sticky Notes are a pairing of our Clip of the Week and the final segment of our main show…
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Ever wonder what B2B marketers can learn from their B2C counterparts? In this episode of The Marketing Blender Show, host Dacia Coffey reveals three game-changing lessons that will transform your B2B strategy! We're diving deep into the power of familiarity & consistency, harnessing emotional decision-making, and mastering visual communication. Dac…
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This week’s Sticky Note by Producer Jaime comes from Episode 1 of the Blender Business Show, “Parlaying Your Podcast into Creative Revenue Streams.” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together. Our Sticky Notes are a pairing of our Clip of the Week and the final segment of our ma…
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"How do you turn your marketing efforts and partnerships into additional profits?" Recycling or repurposing your content is a fantastic strategy to get more juice out of your content creating and marketing efforts. But, how can you not just RECYCLE content, but really FLIP it in such a way that you create new partnerships and opportunities to incre…
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Dr. Andrew Hughes returns to the "Human Thread" series to help Forest and Leah unpack one of the most urgent questions in modern life: why can’t we focus anymore? From brain chemistry to platform design, we explore how attention is being hijacked — and what that means for marketers, brands, and human beings. Expect to hear about: The Brain on Distr…
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Producer Jaime’s Sticky Notes serves as the onramp for the The Blender Business Show–your weekly team huddle where your business goals and media initiatives mix together. What are Sticky Notes? They are the final segment of our main show, the Blender Business Show, when Producer Jaime dives deeper with her thoughts on a particular idea from her con…
  continue reading
 
“What happens when you blend creative content into your business?” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together. Our ingenuity will blend with your small business’ growth initiatives and marketing goals to define a roadmap that helps you grow YOUR emerging brand. Why should you co…
  continue reading
 
Feeling frustrated by the constant churn in your B2B marketing and sales teams? We get it. 👋 On this episode of The Marketing Blender, Dacia Coffey and Ryan Heath share their expert strategies to finally build a stable, high-performing team for "High ROI Hiring." Discover the secret to identifying individuals with raw intelligence and talent (even …
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Garret Akerson is the co-founder and former CEO (now Chairman) of Kindred Bravely, one of the largest maternity and breastfeeding brands in the U.S. Expect to hear about: – Origin Story: How Garret and his wife Deeanne started Kindred Bravely after she was expecting and couldn’t find quality maternity clothes. – 2018 Crisis: How he saved the busine…
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Welcome to the Marketing Blender Show! In this episode, host Dacia explores the intriguing topic of faith-based marketing. Dacia discusses what faith-based marketing entails, its importance, and the potential impact on an organization’s revenue and reputation. The episode delves into important data about consumer beliefs in the U.S., the role of fa…
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Ian Blair is the former co-founder and CEO of the mobile app builder BuildFire, and today is the co-founder and CEO of Laundry Sauce, a laundry detergent brand. Expect to hear about: – BuildFire: How Ian started a mobile app builder that built 15,000 apps and sold it during a SaaS downturn. – CEO x2: How Ian managed 80+ hour work weeks to run both …
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Unlock your marketing potential! In this episode of The Marketing Blender Show, Dacia Coffey, Sa Maria Boyd, and Ramsey Sanchez from Marketing Blender pull back the curtain on the marketing audit process. Discover why a fresh, market-centric look at your marketing is crucial. We'll break down what a marketing audit entails, from assessing messaging…
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Rob Fraser is a former Canadian national team cyclist and current founder and CEO of Outway, a fast-growing DTC sock brand doing 8 figures in annual revenue. Expect to hear about: – Pro Cycling to Start-Up Life: How Rob’s athlete mindset helped him build a business from scratch. – Co-Founder Buyout: Why Rob took on $150K in debt to buy out his cofo…
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In this episode of The Marketing Blender Show, host Dacia Coffey tackles one of the biggest challenges for B2B marketers: calculating genuine ROI. She introduces her unique "Three R" methodology – Revenue, Reputation, and Resilience – to effectively measure marketing's true impact. Dacia reveals how marketing ROI is deeply connected to servant lead…
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Taylor Offer is the co-founder and former CEO of apparel brand Feat, doing over $50M in lifetime sales, and is now building his new startup in stealth, backed by a16z. Expect to hear about: – College Hustle: Launching Feat from campus with $300 and a pop-up table. – Betting on Influencers Early: Moving to LA and striking deals with Logan Paul, Aly …
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Is your B2B social media truly working for you? 🤔 In this must-watch episode of The Marketing Blender Show, Dacia Coffey and Sa Maria Boyd tackle the vital role of social media in B2B marketing. They break down the essentials of consistency, authenticity, and strategic engagement. Sa Maria Boyd brings her extensive experience to the table, detailin…
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Adam Schwartz co-founded TeePublic (acquired by Redbubble) and is now co-founder and CEO of Parable, helping enterprise orgs uncover and fix operational inefficiencies through AI-powered analysis. Expect to hear about: – Bootstrapping to $20M+: Why Adam focused entirely on supply-side growth at the start of TeePublic—and how it quietly paid off. – …
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Michael Perry (known as "MP") is the founder of Kit (sold to Shopify in 2016) and founder and CEO of Maple – a platform that enables parents to share and manage family responsibilities. Expect to hear about: – From Debt to Acquisition: MP’s journey from food stamps and $70K debt to selling his 3rd company, Kit, for millions. – Hard Truths About Fou…
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In a competitive market, what separates a stagnant manufacturing business from a thriving one? In this episode of The Marketing Blender Show, host Daisy McCarty is joined by Trey Thompson, President of Star Industries, for a masterclass in optimizing manufacturing for significant revenue growth. With over 25 years of industry experience, Trey Thomp…
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Ryan Beltran is the co-founder and CEO of Original Grain, a watch brand that creates unique watches with reclaimed wood, metal, and other materials. Expect to hear about: – Breakout Success: How Ryan turned a $10k Kickstarter goal into $390k in 30 days to launch his business. – Scaling to $100M: The highs, lows, and lessons learned on the road to 9…
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Ready to transform your manufacturing workplace? On the latest episode of The Marketing Blender Show, host Daisy McCarty and special guest Star Industries President, Trey Thompson reveal the essential elements for cultivating a thriving company culture and building high-performing teams. Join them as they explore how to embed culture so it resonate…
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Jacob Peters is the co-founder and CEO of Superpower, a health "super-app" for tracking and improving your health that just raised a $30M Series A. Expect to hear about: – The Story Behind Superpower: How his mom’s chronic illness and Jacob's own near-death hospitalization inspired him to start Superpower. – $30M Series A: Jacob's plan to deploy th…
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