This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and ...
…
continue reading
Maggie Perotin Podcasts

1
MM 220 - Five Things I'd Tell My 20-Year-Old Self
4:06
4:06
Play later
Play later
Lists
Like
Liked
4:06Send us a text One of my youngest clients just turned 20 and asked our Diamond Effect Group a question that stopped me in my tracks: "What advice would you give your 20-year-old self?" Her question got me thinking about all the things I wish I'd known back then - the mindset shifts, the courage I needed, and the shortcuts I could have taken if some…
…
continue reading

1
EP 219 - The Thing Successful People Manage Instead of Time
23:39
23:39
Play later
Play later
Lists
Like
Liked
23:39Send us a text Ever notice how truly successful people never seem busy? They take vacations, have time for friends, and somehow stay calm while running thriving businesses. What's their secret? It's not that they have more hours in the day or that they face fewer challenges. It's that they've figured out what to actually manage - and it's not what …
…
continue reading

1
MM 219 - When Your Business Success Starts to Feel Like Chaos
3:47
3:47
Play later
Play later
Lists
Like
Liked
3:47Send us a text That moment when your business is growing but you feel like you're drowning? You're not alone. As your business expands, so do the demands on your energy and attention. But here's the reality check every CEO needs: you cannot do everything, and trying to will burn you out. In today's Maggie's Moment, I share the three critical skills…
…
continue reading

1
EP # 218 - Some Loose Thoughts After Two Weeks Away
21:28
21:28
Play later
Play later
Lists
Like
Liked
21:28Send us a text I'm back from vacation and feeling... different. You know that feeling when you step away from your routine and suddenly realize what you didn't even know you were missing? In this episode, I'm sharing some honest reflections about what two weeks with extended family across Europe reminded me about balance, relationships, and why we …
…
continue reading

1
MM 218 - The Brutal Truth About Consistent 5K and 10K Months
4:35
4:35
Play later
Play later
Lists
Like
Liked
4:35Send us a text In this bonus episode of Maggie's Moment, I'm sharing the uncomfortable truth about why most service-based entrepreneurs struggle to hit consistent 5K and 10K months. It's not about working harder. Key Takeaways: • Why the revenue rollercoaster happens (and how to get off it) • The one critical piece most entrepreneurs are missing • …
…
continue reading

1
EP 217 - How to Make Q4 Your Most Profitable Quarter - The Mini New Year Strategy
13:42
13:42
Play later
Play later
Lists
Like
Liked
13:42Send us a text September is here—your "Mini New Year" and the perfect time to set up Q4 for massive success! Discover how service business owners can learn from retail giants who make most of their annual revenue in just the last quarter. Maggie reveals the strategic playbook to transform your final four months into your most profitable period, com…
…
continue reading

1
MM 217 - 3 Must-Have Systems to Scale Your Service Business to 6 and 7 Figures
4:04
4:04
Play later
Play later
Lists
Like
Liked
4:04Send us a text Why do most service businesses never hit $100K, let alone a million and beyond? McKinsey research reveals it's not talent or passion—it's the lack of documented and working systems. Discover the three critical systems every service business needs to scale successfully. What You'll Learn The 3 critical systems every service business m…
…
continue reading

1
EP # 216 - Rewire Your Brain to Stop Working Against Your Business Success
22:08
22:08
Play later
Play later
Lists
Like
Liked
22:08Send us a text Are you your own biggest obstacle to business success? In this game-changing episode, Maggie reveals why your brain's survival instinct is sabotaging your entrepreneurial dreams—and exactly how to rewire it to work FOR you instead of against you. Discover the hidden mental patterns that keep ambitious business owners stuck, plus a pr…
…
continue reading

1
MM 216 - The One Thing Keeping You From Making Your Marketing Successful
3:32
3:32
Play later
Play later
Lists
Like
Liked
3:32Send us a text You bought a course, followed it exactly, and got zero results? You're not alone. Harvard Business Review reveals that 70% of strategic initiatives fail—not because the strategy is wrong, but because business owners implement them blindly without adapting to their unique circumstances. What You'll Learn The shocking statistic about w…
…
continue reading

1
EP # 215 - From Random Luck to Predictable Success. Mastering Your Business Patterns
16:05
16:05
Play later
Play later
Lists
Like
Liked
16:05Send us a text Do you often find yourself wondering, "I have no idea how this client found me" or repeating the same mistakes (ex., accepting clients that are cheap super hard to work with)? In today's episode, Maggie reveals why successful service business owners think like scientists—and how mastering the art of looking back can transform your ra…
…
continue reading

1
MM 215 - The Power of Productive Constraints
3:26
3:26
Play later
Play later
Lists
Like
Liked
3:26Send us a text What if cutting your project timeline in half could make you MORE successful? Discover why constraints aren't limitations—they're forcing functions that spark breakthrough thinking and creative solutions. What You'll Learn: Why IKEA and Dropbox used constraints to dominate their industries The research behind "productive constraints"…
…
continue reading

1
EP # 214 - Need It, Want It, or Own It? The Goal-Setting Game Changer
17:43
17:43
Play later
Play later
Lists
Like
Liked
17:43Send us a text What's the difference between wanting a goal and truly OWNING it? In this powerful episode, Maggie reveals the transformational moment that shifted everything—when her biggest, most audacious goal was accidentally revealed during her Legacy Makers TV filming. Through her candid behind-the-scenes story, discover why hiding your dreams…
…
continue reading

1
MM 214 - Are You Ready for Your "Mini New Year"?
3:36
3:36
Play later
Play later
Lists
Like
Liked
3:36Send us a text While everyone's still in summer mode, smart service business owners are preparing for the most profitable four months of the year. September through December is your "mini New Year"—fresh budgets, new priorities, and clients ready to invest before year-end. 3 Ways to Prepare for Q4 Success: 1. Launch Strategic Marketing Create value…
…
continue reading

1
EP # 213 - Stop Playing It Safe with Your Dreams: Why 10-Year Goals Should Scare You Into Action
25:53
25:53
Play later
Play later
Lists
Like
Liked
25:53Send us a text Are you playing it safe with your dreams? In this powerful episode, Maggie shares key insights from her recent 10X Expansion Retreat about why your biggest goals should make you a little nervous—and how to set timelines that push you forward without shutting you down. Drawing from real client transformations and her own journey, Magg…
…
continue reading

1
MM 213 - Adjusting Plans Without Abandoning Goals
4:00
4:00
Play later
Play later
Lists
Like
Liked
4:00Send us a text Stop abandoning your goals the moment your first plan doesn't work perfectly! In this episode, Maggie reveals why so many business owners quit on their important goals when urgent tasks take over, and shares a simple 3-question framework to keep moving forward without starting over. Key Takeaways: • Why business owners abandon goals …
…
continue reading

1
EP # 212 - Behind the Scenes: My First 10X Expansion Retreat Lessons
25:50
25:50
Play later
Play later
Lists
Like
Liked
25:50Send us a text Ever wondered what it's really like to host your first business event? In this candid behind-the-scenes episode, Maggie shares the raw, unfiltered lessons from organizing and leading her very first in-person retreat—the 10X Expansion Retreat. From last-minute planning to unexpected challenges, discover what worked, what didn't, and w…
…
continue reading

1
MM 212 - Sampling Your Services. How Any Business Can Attract Clients Without the Hard Sell
3:44
3:44
Play later
Play later
Lists
Like
Liked
3:44Send us a text Struggling to stand out in a crowded market? The secret is letting clients try before they buy.’ In this episode, you’ll learn how to create irresistible free/low-cost offers for service businesses (like mini-workshops, service trials, or concierge audits) that convert leads into paying clients—without the hard sell. Letting your pot…
…
continue reading

1
EP # 211 - The High Achiever's Guide to Guilt-Free Time Off
22:55
22:55
Play later
Play later
Lists
Like
Liked
22:55Send us a text Struggling with productivity guilt every time you try to take a break? You're not alone. In this candid episode, Maggie shares her personal journey from corporate hustle culture to sustainable business success, revealing why high achievers feel guilty about rest and how to break free from this destructive pattern. What You'll Learn: …
…
continue reading
Send us a text Summer mornings on the deck remind Maggie of the deeper reasons behind starting Stairway to Leadership. In this heartfelt 3-minute episode, she shares the four core "whys" that drive her business and challenges you to get crystal clear on yours. In This Episode: • Why summer flexibility sparked a gratitude moment • The ripple effect …
…
continue reading

1
EP # 210 - 10 Sales Secrets Every Service-Based Business Owner Must Know to Scale
28:13
28:13
Play later
Play later
Lists
Like
Liked
28:13Send us a text Ready to transform your relationship with sales and finally scale your service-based business? In this power-packed episode, Maggie reveals the 10 non-negotiable sales principles that separate struggling service providers from those who consistently grow and scale. Whether you're avoiding sales or ready to master it, these insights w…
…
continue reading

1
MM 210 - Summer Guilt is Real - How to Stop Choosing Between Business and Family
5:16
5:16
Play later
Play later
Lists
Like
Liked
5:16Send us a text Feeling torn between growing your business and being present for your family this summer? You're not alone. In this quick bonus episode, Maggie tackles the "summer guilt" that plagues so many women entrepreneurs and shares the mindset shift that changes everything. What You'll Learn: ✅ Why "summer guilt" isn't really about time - it'…
…
continue reading

1
EP 209 - Breaking Through: How to Do the Uncomfortable Things That Grow Your Business
20:38
20:38
Play later
Play later
Lists
Like
Liked
20:38Send us a text Have you ever felt resistance to a business decision you knew would be good for growth? You're not alone. In this episode, Maggie delves into why our brains resist the very changes that could transform our businesses—and more importantly, how to overcome that resistance. Using real examples from her own wellness journey and a client'…
…
continue reading

1
MM 209 - A Key Skill Every Entrepreneur Needs (But No One Talks About)
4:09
4:09
Play later
Play later
Lists
Like
Liked
4:09Send us a text In today's Maggie's Moment, Maggie dives into the critical but overlooked skill of expanding your emotional capacity—the key to navigating uncertainty, avoiding self-sabotage, and achieving 10X growth. Backed by neuroscience and 2023 studies, she reveals why traditional "hustle" fails and how to rewire your brain to thrive in the unk…
…
continue reading

1
EP # 208 - The Strategic Speed Advantage: Making Million-Dollar Decisions in Minutes, Not Months
20:08
20:08
Play later
Play later
Lists
Like
Liked
20:08Send us a text In this episode, you'll discover: The critical difference between fast action and rushed decisions that separates successful entrepreneurs from those who get left behind Why taking 3 months to decide on a business name is costing you more than you think The two powerful business concepts that will transform how you launch new service…
…
continue reading

1
MM 208 - The Hidden Motivation Hack. The Neuroscience Secret to Hitting Your Biggest Goals
4:14
4:14
Play later
Play later
Lists
Like
Liked
4:14Send us a text Key Points Covered in Today's Maggie's Moment 1️⃣ The Motivation Hack You’re Missing Why discipline alone fails (and what Stanford research says works instead). Hershfield’s finding: People connected to their future selves 2X success rates. 2️⃣ How to “Meet” Your Future Self The VR study reported a 42% reduction in procrastination. W…
…
continue reading

1
EP # 207 - How to Build a Business That Runs Without You (Even on Vacation)
19:08
19:08
Play later
Play later
Lists
Like
Liked
19:08Send us a text Here's the reality: Most business owners are trapped in their own success. You've built something that depends entirely on you being present, available, and "on" all the time. But what if I told you that the most successful, scalable businesses are designed to run seamlessly whether the owner is in the office or on a beach in Bali? I…
…
continue reading

1
MM 207 - Why We're Scared to Dream Big (And Why We Should Anyway)"
3:55
3:55
Play later
Play later
Lists
Like
Liked
3:55Send us a text In today's Maggie's Moment, You'll Learn: The real reason women scale back their dreams (hint: it's not lack of drive) Why fear of being seen as "greedy" or "mean" holds us back from success How going big actually inspires others and creates a ripple effect Why you can build the business you want while staying true to your values Key…
…
continue reading

1
EP # 206 - Beyond Marketing: The 10 Client Retention Mistakes Costing You Thousands
20:39
20:39
Play later
Play later
Lists
Like
Liked
20:39Send us a text EPISODE OVERVIEW: Marketing brings clients in, but what if your business is like a leaky balloon? No matter how much water (leads) you pour in, it keeps leaking out. In this episode, Maggie reveals 10 non-marketing ways service-based businesses lose clients and leave money on the table, especially crucial for businesses scaling past …
…
continue reading

1
MM 206 - The Mission & Vision Reset - Mid-Year Business Realignment For Service Based Businesses
3:43
3:43
Play later
Play later
Lists
Like
Liked
3:43Send us a text Today, Maggie shares a powerful reminder about staying connected to your business's core purpose. When we're constantly firefighting and focusing only on immediate tasks, we lose sight of what truly matters - our Mission and Vision. Key Takeaways: • Why successful entrepreneurs lose track of their WHY • The difference between Mission…
…
continue reading

1
EP 205 - Stop to Burnout Cycle. How to Regain Capacity Before Making Bing Decisions.
59:17
59:17
Play later
Play later
Lists
Like
Liked
59:17Send us a text Today's episode is a replay of the training Maggie ran. If lately you have been feeling: Exhausted and overwhelmed (or) Demotivated and purposeless (or) Questioning your current professional path Then this episode is for you. Outside of hearing more of Maggie's burnout story, you'll learn: Why you can't "just push through" burnout (a…
…
continue reading

1
MM 205 - The Mid-Year CEO Upgrade: Who You Need to Become
3:57
3:57
Play later
Play later
Lists
Like
Liked
3:57Send us a text We're halfway through 2025 - time for your most important business review yet. While most entrepreneurs focus on improving their numbers, the real breakthrough comes from upgrading the CEO within themselves first. Maggie shares why your first six months don't determine your success and reveals the one question that can transform your…
…
continue reading

1
EP # 204 - The 3-Step Process to Identify and Manage High-Maintenance Clients
29:16
29:16
Play later
Play later
Lists
Like
Liked
29:16Send us a text How to spot red flags early, set boundaries, and turn challenging clients into growth opportunities Episode Summary: Do you dread working with certain clients but can’t tell if they’re demanding (good for growth) or difficult (bad for business)? In this episode, Maggie breaks down the critical differences between the two and shares h…
…
continue reading

1
MM 204 - 4 FREE Ways to Stand Out & Build Unshakeable Client Trust
4:18
4:18
Play later
Play later
Lists
Like
Liked
4:18Send us a text Discover 4 zero-cost strategies that separate true professionals from their competition and build lasting client trust. These foundational practices transform how clients perceive your business and create the credibility needed for premium positioning. Key Topics Covered: • Honor Your Commitments - From punctuality to project deliver…
…
continue reading

1
EP # 203 - The Blind Spot Dilemma -Why Doing It All Alone Is Killing Your Business Growth
21:52
21:52
Play later
Play later
Lists
Like
Liked
21:52Send us a text In this episode of the Diamond Effect Podcast, Maggie Perotin dives into a critical challenge many business owners face: the limitations of trying to grow your business completely on your own. Inspired by a conversation with a client who recently moved her beauty service business from a home-based operation to a commercial location, …
…
continue reading

1
MM 203 - Why Your Service Business Isn't Growing (The Silent Killer)
3:14
3:14
Play later
Play later
Lists
Like
Liked
3:14Send us a text You’re doing all the right things… except THIS. In today's Maggie’s Moment, discover the silent killer stalling your business (hint: it’s not the economy) and the mindset shift to unlock growth, even when it feels impossible. Key Takeaways: ✅ The #1 myth solopreneurs believe (that’s holding them back) ✅ Why “hard work” isn’t enough i…
…
continue reading

1
EP 202 - The Entrepreneur's Guide to Journaling - Science-Backed Benefits for Business Growth
21:12
21:12
Play later
Play later
Lists
Like
Liked
21:12Send us a text In this episode, Maggie Perotin explores how journaling can be indispensable in your high-performing CEO toolkit. From Bill Gates to Sarah Blakely, successful business leaders use journaling to foster creativity, solve problems, and maintain peak performance. What You'll Learn: The science-backed benefits of journaling for entreprene…
…
continue reading

1
MM 202 - Why Your To-Do List is Failing You (Try This Instead)
3:42
3:42
Play later
Play later
Lists
Like
Liked
3:42Send us a text 🔊 Episode Summary: Maggie reveals why traditional to-do lists set you up for stress (not success) and shares her *30-minute Weekly CEO Power Hour*—the exact system she uses (and teaches clients) to 10X productivity, eliminate wasted time, and achieve 1 week’s work in 1 day. 💡 Golden Takeaways: ✅ The Big 3 Rule: Focus on 3 weekly goal…
…
continue reading

1
EP 201 - How to Lead Your First Team: 5 Principles Every Business Owner Must Know
28:59
28:59
Play later
Play later
Lists
Like
Liked
28:59Send us a text Are you transitioning from solopreneur to a small business owner with a team? This episode is your practical guide to effective leadership, whether you're hiring your first virtual assistant, building a small team of contractors, or hiring a few full-time employees. 🎯 Perfect for you if: You're about to hire your first team member Yo…
…
continue reading

1
MM 201 - The Hidden Truth About Consistency (It's Not What You Think)
3:52
3:52
Play later
Play later
Lists
Like
Liked
3:52Send us a text Discover why consistency isn't about willpower or time management - it's about something much more fundamental. Through a real client story, Maggie reveals the two key elements that make or break your consistency efforts. 🔑 Key Takeaways: Why having "enough time" isn't the real issue with consistency The crucial mindset shift that tr…
…
continue reading

1
EP # 200 - From Zero to Consistent Gigs: Growing a Music Business While Working Full-Time and Raising a Family with Jay RK
32:51
32:51
Play later
Play later
Lists
Like
Liked
32:51Send us a text 🎉 Celebrating 200 Episodes of Diamond Effect Podcast! In this special milestone episode, host Maggie Perotin interviews her husband, JF Perotin (stage name - Jay RK), a musician and performer who successfully built his entertainment business while maintaining a full-time career and also prioritizing family life. Key Discussion Points…
…
continue reading

1
MM 200 - The Lie About Passive Income Everyone Believes
3:47
3:47
Play later
Play later
Lists
Like
Liked
3:47Send us a text In today's Maggie's Moment, Maggie smashes the myth of "passive income" and reveals why most entrepreneurs waste years chasing it. Learn the 3 hard truths about building real scalable income—without the guru hype. Passive income isn’t real. Here’s why: Truth #1: Passive = Pre-Loaded Hustle (the hidden work no one talks about). Truth …
…
continue reading

1
EP # 199 - Beyond the AI Hype: Real Business Applications for Small Businesses and Service Providers
22:31
22:31
Play later
Play later
Lists
Like
Liked
22:31Send us a text In this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling. Key Insights: • Why AI is like training your delegation skills (and how this prepares you for future team growth) • The "10…
…
continue reading

1
MM 199 - The Power of Perspective - 3 Mindset Shifts That Made Me Most Money
4:02
4:02
Play later
Play later
Lists
Like
Liked
4:02Send us a text Tooday, I share 3 key mindset shifts that directly impacted my business revenue and can transform yours too. Key Insights: • Why successful businesses still face challenges and how this knowledge makes you a better leader • The "Rock Behind You" principle: How to stop letting past results limit your future potential • Why consistency…
…
continue reading

1
EP # 198 - 5 Ways Non-Sales Employees Can Boost Sales in Your Service Business
12:01
12:01
Play later
Play later
Lists
Like
Liked
12:01Send us a text In today's short yet highly valuable episode, Maggie discusses how every employee in your small business can contribute to sales growth, whether directly or indirectly. Learn how to maximize your team's potential to drive business growth and increase revenue. Key Points: Indirect Contributions to Sales Time and cost efficiency throug…
…
continue reading

1
MM 198 - The Unsexy Truth About Business Success
3:47
3:47
Play later
Play later
Lists
Like
Liked
3:47Send us a text Today, Maggie shares a powerful perspective on what truly drives business growth amidst the distracting political climate in Canada and the US. Key Points: • Why political drama and exciting news can pull us away from business fundamentals • The real, "boring" activities that consistently generate revenue • How habits and systems cre…
…
continue reading

1
EP # 197 - The Success Triangle. 3 Critical Areas Every Business Owner Must Master
26:18
26:18
Play later
Play later
Lists
Like
Liked
26:18Send us a text In this value-packed episode, Maggie Perotin breaks down the three essential areas of self-development that every entrepreneur needs to focus on to achieve sustainable business growth. Discover why your business can't outgrow you and how developing these critical areas leads to faster, more sustainable success. What You'll Learn: Per…
…
continue reading

1
MM 197 - 3 Life-Changing Principles I Wish I Knew in My 20s
3:58
3:58
Play later
Play later
Lists
Like
Liked
3:58Send us a text In Today's Maggie's Moment, Maggie Perotin shares three transformative self-development principles that could have changed the trajectory of her early career and life. These timeless insights are valuable for entrepreneurs and professionals at any stage of their journey. Key Takeaways: • Being proactive vs. reactive: Learn the power …
…
continue reading

1
EP # 196 - Inside the Diamond Effect Group: How We Turn Side Hustles into Sustainable 5-Figure Businesses
33:08
33:08
Play later
Play later
Lists
Like
Liked
33:08Send us a text In this episode, Maggie pulls back the curtain on her signature program, the Diamond Effect Group. She shares the story behind its creation and how it helps service-based business owners create sustainable 5K+ months without burnout. Key Highlights: The origin story: How Maggie's corporate burnout led to creating a program she wished…
…
continue reading

1
MM 196 - Hidden Time Wasters: A Business Owner's Guide to Schedule Spring Cleaning
4:32
4:32
Play later
Play later
Lists
Like
Liked
4:32Send us a text In this quick bonus episode, Maggie Perotin shares a powerful strategy for spring cleaning your business schedule. Learn how to identify and eliminate time-wasting activities that secretly sabotage your productivity and business growth. Key Points Covered: • Why your calendar might be as cluttered as an overstuffed closet • The 30-mi…
…
continue reading

1
EP # 195 - Balancing Business Growth & Family Life - A Balloon Artist's Journey to Building a Dream Life
29:33
29:33
Play later
Play later
Lists
Like
Liked
29:33Send us a text Guest: Paola Di Fonzo, Owner of Balloonique What started with a $30 DIY balloon project during maternity leave has blossomed into Balloonique - a flourishing event decor company serving the GTA. In this episode, Paola shares her entrepreneurial journey, proving you don't have to choose between family dreams and business success. 🎈 Th…
…
continue reading