This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and  ...
…
  continue reading
Maggie Perotin Podcasts
1
MM 226 - Strategic Planning for Small Business That Actually Works
5:06
5:06
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
5:06Send us a text Most business owners set goals in January... and abandon them by February. Why? Because they're missing the critical second step of strategic planning. In this week's Maggie's Moment, I'm sharing my two-part approach to annual planning that ensures your goals don't just sound good—they actually happen. In this episode, you'll discove…
…
  continue reading
1
EP # 225 - The 3 Pillars Every Service Business Needs to Scale to Six Figures (And Beyond)
34:31
34:31
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
34:31Send us a text Want to know exactly what it takes to scale a service business from early five figures to multiple six figures and beyond? Over the next three episodes, I'm breaking down my T.O.P. CEO Formula - the exact three-pillar framework I use to help my clients scale their businesses sustainably without burnout or overwhelm. This isn't about …
…
  continue reading
1
MM 225 - How to Make Time for What Matters (Even When You're Busy)
4:29
4:29
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
4:29Send us a text How do you grow your business long-term when your schedule is already packed with urgent, important work? This is something I frequently coach my clients on. And right now, I'm living it myself - implementing a new strategy for 2026 while juggling client coaching, onboarding, speaking engagements, and everything else that keeps my bu…
…
  continue reading
1
EP 224 - From Worried to Ready - The Small Business Guide to Thriving in 2026
21:16
21:16
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
21:16Send us a text Recession fears. Economic uncertainty. Tariffs. Interest rates. It's been a stressful year for small business owners, and you might be worried about what 2026 will bring. But here's what I learned this week at a Small Business Week event with the Chief Economist from BDC: 2026 won't be as bad as you think. Yes, we'll see slower growt…
…
  continue reading
1
MM 224 - From Ideas to Action - How to Prioritize What Actually Matters
3:46
3:46
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
3:46Send us a text Entrepreneurs never lack ideas. The challenge? Actually implementing them. If you're busy running your business day-to-day and struggling to turn your brilliant ideas into action, today's Maggie's Moment is for you. I'm sharing three simple questions that will help you prioritize which ideas to implement first - and the one critical …
…
  continue reading
1
EP # 223 - The Woman Behind the Podcast: Fun Facts, Deep Beliefs, and Why I Do What I Do
38:35
38:35
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
38:35Send us a text You've been listening to my podcast, hearing my voice, learning from my frameworks - but do you actually know who I am? Recently, I was running an event with local entrepreneurs, and someone mentioned they'd heard about the Diamond Effect Podcast. It hit me: my podcast is being talked about in rooms I'm not in, which means more of yo…
…
  continue reading
1
MM 223 - Don't Wait for Holidays to Practice Gratitude
3:56
3:56
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
3:56Send us a text Happy Canadian Thanksgiving! For me, this day marks the start of the holiday season - a time to pause, reflect, and feel grateful for what we have. But here's the thing: we can't wait for holidays to practice gratitude, kindness, and appreciation. Those need to be part of our everyday lives, not saved for special occasions. In this q…
…
  continue reading
1
EP 222 - From $95K to Nearly $1M: How Glory Scaled Her Therapy Practice While Being Present for Her Kids
30:05
30:05
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
30:05Send us a text What does it really take to scale a service business to nearly seven figures without burning out or missing your kids' adolescence? In this episode, I'm sitting down with my client Glory Lichon, an Air Force veteran turned entrepreneur who grew GlowBright Therapy from a solo practice to serving over 2,000 families across three states…
…
  continue reading
1
MM 222 - The Three Words That Close More Sales
3:19
3:19
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
3:19Send us a text "I need to think about it." "I need to talk to my partner." "I'm not sure I can afford it." Sound familiar? Here's the truth: these aren't the real objections - they're just the easiest things that come to mind when someone doesn't have enough information to make a decision yet. In this quick episode, I'm sharing the three powerful w…
…
  continue reading
1
EP 221 - From Chaos to Systems: When to Document Your Processes
21:53
21:53
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
21:53Send us a text If your plate is full, your team needs you on site all the time, and clients still want to work with YOU specifically - you're not scaling, you're stuck. In this episode, I'm sharing exactly when and how to start documenting the processes that will take your business from chaotic growth to sustainable scaling. This episode is for you…
…
  continue reading
Send us a text Feeling the economic slowdown? Stop waiting for things to get better and start taking action today. In this quick episode, I'm sharing the one thing you can do right now that could land you a client this week - and it's probably sitting right in your CRM. Spoiler alert: Your next client might already know you, they just haven't heard…
…
  continue reading
1
EP # 220 - From Doing It All to Leading It All. How to Delegate Like a Pro
28:47
28:47
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
28:47Send us a text Feeling like you're drowning in your own business success? If you're trying to do everything yourself, you're not just burning out - you're actually holding your business back from real growth. In this episode, I'm breaking down the biggest myths that keep business owners stuck in "do-it-all" mode and sharing the exact framework I us…
…
  continue reading
1
MM 220 - Five Things I'd Tell My 20-Year-Old Self
4:06
4:06
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
4:06Send us a text One of my youngest clients just turned 20 and asked our Diamond Effect Group a question that stopped me in my tracks: "What advice would you give your 20-year-old self?" Her question got me thinking about all the things I wish I'd known back then - the mindset shifts, the courage I needed, and the shortcuts I could have taken if some…
…
  continue reading
1
EP 219 - The Thing Successful People Manage Instead of Time
23:39
23:39
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
23:39Send us a text Ever notice how truly successful people never seem busy? They take vacations, have time for friends, and somehow stay calm while running thriving businesses. What's their secret? It's not that they have more hours in the day or that they face fewer challenges. It's that they've figured out what to actually manage - and it's not what …
…
  continue reading
1
MM 219 - When Your Business Success Starts to Feel Like Chaos
3:47
3:47
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
3:47Send us a text That moment when your business is growing but you feel like you're drowning? You're not alone. As your business expands, so do the demands on your energy and attention. But here's the reality check every CEO needs: you cannot do everything, and trying to will burn you out. In today's Maggie's Moment, I share the three critical skills…
…
  continue reading
1
EP # 218 - Some Loose Thoughts After Two Weeks Away
21:28
21:28
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
21:28Send us a text I'm back from vacation and feeling... different. You know that feeling when you step away from your routine and suddenly realize what you didn't even know you were missing? In this episode, I'm sharing some honest reflections about what two weeks with extended family across Europe reminded me about balance, relationships, and why we …
…
  continue reading
1
MM 218 - The Brutal Truth About Consistent 5K and 10K Months
4:35
4:35
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
4:35Send us a text In this bonus episode of Maggie's Moment, I'm sharing the uncomfortable truth about why most service-based entrepreneurs struggle to hit consistent 5K and 10K months. It's not about working harder. Key Takeaways: • Why the revenue rollercoaster happens (and how to get off it) • The one critical piece most entrepreneurs are missing • …
…
  continue reading
1
EP 217 - How to Make Q4 Your Most Profitable Quarter - The Mini New Year Strategy
13:42
13:42
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
13:42Send us a text September is here—your "Mini New Year" and the perfect time to set up Q4 for massive success! Discover how service business owners can learn from retail giants who make most of their annual revenue in just the last quarter. Maggie reveals the strategic playbook to transform your final four months into your most profitable period, com…
…
  continue reading
1
MM 217 - 3 Must-Have Systems to Scale Your Service Business to 6 and 7 Figures
4:04
4:04
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
4:04Send us a text Why do most service businesses never hit $100K, let alone a million and beyond? McKinsey research reveals it's not talent or passion—it's the lack of documented and working systems. Discover the three critical systems every service business needs to scale successfully. What You'll Learn The 3 critical systems every service business m…
…
  continue reading
1
EP # 216 - Rewire Your Brain to Stop Working Against Your Business Success
22:08
22:08
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
22:08Send us a text Are you your own biggest obstacle to business success? In this game-changing episode, Maggie reveals why your brain's survival instinct is sabotaging your entrepreneurial dreams—and exactly how to rewire it to work FOR you instead of against you. Discover the hidden mental patterns that keep ambitious business owners stuck, plus a pr…
…
  continue reading
1
MM 216 - The One Thing Keeping You From Making Your Marketing Successful
3:32
3:32
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
3:32Send us a text You bought a course, followed it exactly, and got zero results? You're not alone. Harvard Business Review reveals that 70% of strategic initiatives fail—not because the strategy is wrong, but because business owners implement them blindly without adapting to their unique circumstances. What You'll Learn The shocking statistic about w…
…
  continue reading
1
EP # 215 - From Random Luck to Predictable Success. Mastering Your Business Patterns
16:05
16:05
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
16:05Send us a text Do you often find yourself wondering, "I have no idea how this client found me" or repeating the same mistakes (ex., accepting clients that are cheap super hard to work with)? In today's episode, Maggie reveals why successful service business owners think like scientists—and how mastering the art of looking back can transform your ra…
…
  continue reading
1
MM 215 - The Power of Productive Constraints
3:26
3:26
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
3:26Send us a text What if cutting your project timeline in half could make you MORE successful? Discover why constraints aren't limitations—they're forcing functions that spark breakthrough thinking and creative solutions. What You'll Learn: Why IKEA and Dropbox used constraints to dominate their industries The research behind "productive constraints"…
…
  continue reading
1
EP # 214 - Need It, Want It, or Own It? The Goal-Setting Game Changer
17:43
17:43
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
17:43Send us a text What's the difference between wanting a goal and truly OWNING it? In this powerful episode, Maggie reveals the transformational moment that shifted everything—when her biggest, most audacious goal was accidentally revealed during her Legacy Makers TV filming. Through her candid behind-the-scenes story, discover why hiding your dreams…
…
  continue reading
1
MM 214 - Are You Ready for Your "Mini New Year"?
3:36
3:36
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
3:36Send us a text While everyone's still in summer mode, smart service business owners are preparing for the most profitable four months of the year. September through December is your "mini New Year"—fresh budgets, new priorities, and clients ready to invest before year-end. 3 Ways to Prepare for Q4 Success: 1. Launch Strategic Marketing Create value…
…
  continue reading
1
EP # 213 - Stop Playing It Safe with Your Dreams: Why 10-Year Goals Should Scare You Into Action
25:53
25:53
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
25:53Send us a text Are you playing it safe with your dreams? In this powerful episode, Maggie shares key insights from her recent 10X Expansion Retreat about why your biggest goals should make you a little nervous—and how to set timelines that push you forward without shutting you down. Drawing from real client transformations and her own journey, Magg…
…
  continue reading
1
MM 213 - Adjusting Plans Without Abandoning Goals
4:00
4:00
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
4:00Send us a text Stop abandoning your goals the moment your first plan doesn't work perfectly! In this episode, Maggie reveals why so many business owners quit on their important goals when urgent tasks take over, and shares a simple 3-question framework to keep moving forward without starting over. Key Takeaways: • Why business owners abandon goals …
…
  continue reading
1
EP # 212 - Behind the Scenes: My First 10X Expansion Retreat Lessons
25:50
25:50
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
25:50Send us a text Ever wondered what it's really like to host your first business event? In this candid behind-the-scenes episode, Maggie shares the raw, unfiltered lessons from organizing and leading her very first in-person retreat—the 10X Expansion Retreat. From last-minute planning to unexpected challenges, discover what worked, what didn't, and w…
…
  continue reading
1
MM 212 - Sampling Your Services. How Any Business Can Attract Clients Without the Hard Sell
3:44
3:44
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
3:44Send us a text Struggling to stand out in a crowded market? The secret is letting clients try before they buy.’ In this episode, you’ll learn how to create irresistible free/low-cost offers for service businesses (like mini-workshops, service trials, or concierge audits) that convert leads into paying clients—without the hard sell. Letting your pot…
…
  continue reading
1
EP # 211 - The High Achiever's Guide to Guilt-Free Time Off
22:55
22:55
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
22:55Send us a text Struggling with productivity guilt every time you try to take a break? You're not alone. In this candid episode, Maggie shares her personal journey from corporate hustle culture to sustainable business success, revealing why high achievers feel guilty about rest and how to break free from this destructive pattern. What You'll Learn: …
…
  continue reading
Send us a text Summer mornings on the deck remind Maggie of the deeper reasons behind starting Stairway to Leadership. In this heartfelt 3-minute episode, she shares the four core "whys" that drive her business and challenges you to get crystal clear on yours. In This Episode: • Why summer flexibility sparked a gratitude moment • The ripple effect …
…
  continue reading
1
EP # 210 - 10 Sales Secrets Every Service-Based Business Owner Must Know to Scale
28:13
28:13
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
28:13Send us a text Ready to transform your relationship with sales and finally scale your service-based business? In this power-packed episode, Maggie reveals the 10 non-negotiable sales principles that separate struggling service providers from those who consistently grow and scale. Whether you're avoiding sales or ready to master it, these insights w…
…
  continue reading
1
MM 210 - Summer Guilt is Real - How to Stop Choosing Between Business and Family
5:16
5:16
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
5:16Send us a text Feeling torn between growing your business and being present for your family this summer? You're not alone. In this quick bonus episode, Maggie tackles the "summer guilt" that plagues so many women entrepreneurs and shares the mindset shift that changes everything. What You'll Learn: ✅ Why "summer guilt" isn't really about time - it'…
…
  continue reading
1
EP 209 - Breaking Through: How to Do the Uncomfortable Things That Grow Your Business
20:38
20:38
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
20:38Send us a text Have you ever felt resistance to a business decision you knew would be good for growth? You're not alone. In this episode, Maggie delves into why our brains resist the very changes that could transform our businesses—and more importantly, how to overcome that resistance. Using real examples from her own wellness journey and a client'…
…
  continue reading
1
MM 209 - A Key Skill Every Entrepreneur Needs (But No One Talks About)
4:09
4:09
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
4:09Send us a text In today's Maggie's Moment, Maggie dives into the critical but overlooked skill of expanding your emotional capacity—the key to navigating uncertainty, avoiding self-sabotage, and achieving 10X growth. Backed by neuroscience and 2023 studies, she reveals why traditional "hustle" fails and how to rewire your brain to thrive in the unk…
…
  continue reading
1
EP # 208 - The Strategic Speed Advantage: Making Million-Dollar Decisions in Minutes, Not Months
20:08
20:08
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
20:08Send us a text In this episode, you'll discover: The critical difference between fast action and rushed decisions that separates successful entrepreneurs from those who get left behind Why taking 3 months to decide on a business name is costing you more than you think The two powerful business concepts that will transform how you launch new service…
…
  continue reading
1
MM 208 - The Hidden Motivation Hack. The Neuroscience Secret to Hitting Your Biggest Goals
4:14
4:14
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
4:14Send us a text Key Points Covered in Today's Maggie's Moment 1️⃣ The Motivation Hack You’re Missing Why discipline alone fails (and what Stanford research says works instead). Hershfield’s finding: People connected to their future selves 2X success rates. 2️⃣ How to “Meet” Your Future Self The VR study reported a 42% reduction in procrastination. W…
…
  continue reading
1
EP # 207 - How to Build a Business That Runs Without You (Even on Vacation)
19:08
19:08
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
19:08Send us a text Here's the reality: Most business owners are trapped in their own success. You've built something that depends entirely on you being present, available, and "on" all the time. But what if I told you that the most successful, scalable businesses are designed to run seamlessly whether the owner is in the office or on a beach in Bali? I…
…
  continue reading
1
MM 207 - Why We're Scared to Dream Big (And Why We Should Anyway)"
3:55
3:55
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
3:55Send us a text In today's Maggie's Moment, You'll Learn: The real reason women scale back their dreams (hint: it's not lack of drive) Why fear of being seen as "greedy" or "mean" holds us back from success How going big actually inspires others and creates a ripple effect Why you can build the business you want while staying true to your values Key…
…
  continue reading
1
EP # 206 - Beyond Marketing: The 10 Client Retention Mistakes Costing You Thousands
20:39
20:39
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
20:39Send us a text EPISODE OVERVIEW: Marketing brings clients in, but what if your business is like a leaky balloon? No matter how much water (leads) you pour in, it keeps leaking out. In this episode, Maggie reveals 10 non-marketing ways service-based businesses lose clients and leave money on the table, especially crucial for businesses scaling past …
…
  continue reading
1
MM 206 - The Mission & Vision Reset  - Mid-Year Business Realignment For Service Based Businesses
3:43
3:43
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
3:43Send us a text Today, Maggie shares a powerful reminder about staying connected to your business's core purpose. When we're constantly firefighting and focusing only on immediate tasks, we lose sight of what truly matters - our Mission and Vision. Key Takeaways: • Why successful entrepreneurs lose track of their WHY • The difference between Mission…
…
  continue reading
1
EP 205 - Stop to Burnout Cycle. How to Regain Capacity Before Making Bing Decisions.
59:17
59:17
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
59:17Send us a text Today's episode is a replay of the training Maggie ran. If lately you have been feeling: Exhausted and overwhelmed (or) Demotivated and purposeless (or) Questioning your current professional path Then this episode is for you. Outside of hearing more of Maggie's burnout story, you'll learn: Why you can't "just push through" burnout (a…
…
  continue reading
1
MM 205 - The Mid-Year CEO Upgrade: Who You Need to Become
3:57
3:57
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
3:57Send us a text We're halfway through 2025 - time for your most important business review yet. While most entrepreneurs focus on improving their numbers, the real breakthrough comes from upgrading the CEO within themselves first. Maggie shares why your first six months don't determine your success and reveals the one question that can transform your…
…
  continue reading
1
EP # 204 - The 3-Step Process to Identify and Manage High-Maintenance Clients
29:16
29:16
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
29:16Send us a text How to spot red flags early, set boundaries, and turn challenging clients into growth opportunities Episode Summary: Do you dread working with certain clients but can’t tell if they’re demanding (good for growth) or difficult (bad for business)? In this episode, Maggie breaks down the critical differences between the two and shares h…
…
  continue reading
1
MM 204 - 4 FREE Ways to Stand Out & Build Unshakeable Client Trust
4:18
4:18
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
4:18Send us a text Discover 4 zero-cost strategies that separate true professionals from their competition and build lasting client trust. These foundational practices transform how clients perceive your business and create the credibility needed for premium positioning. Key Topics Covered: • Honor Your Commitments - From punctuality to project deliver…
…
  continue reading
1
EP # 203 - The Blind Spot Dilemma -Why Doing It All Alone Is Killing Your Business Growth
21:52
21:52
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
21:52Send us a text In this episode of the Diamond Effect Podcast, Maggie Perotin dives into a critical challenge many business owners face: the limitations of trying to grow your business completely on your own. Inspired by a conversation with a client who recently moved her beauty service business from a home-based operation to a commercial location, …
…
  continue reading
1
MM 203 - Why Your Service Business Isn't Growing (The Silent Killer)
3:14
3:14
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
3:14Send us a text You’re doing all the right things… except THIS. In today's Maggie’s Moment, discover the silent killer stalling your business (hint: it’s not the economy) and the mindset shift to unlock growth, even when it feels impossible. Key Takeaways: ✅ The #1 myth solopreneurs believe (that’s holding them back) ✅ Why “hard work” isn’t enough i…
…
  continue reading
1
EP 202 - The Entrepreneur's Guide to Journaling - Science-Backed Benefits for Business Growth
21:12
21:12
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
21:12Send us a text In this episode, Maggie Perotin explores how journaling can be indispensable in your high-performing CEO toolkit. From Bill Gates to Sarah Blakely, successful business leaders use journaling to foster creativity, solve problems, and maintain peak performance. What You'll Learn: The science-backed benefits of journaling for entreprene…
…
  continue reading
1
MM 202 - Why Your To-Do List is Failing You (Try This Instead)
3:42
3:42
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
3:42Send us a text 🔊 Episode Summary: Maggie reveals why traditional to-do lists set you up for stress (not success) and shares her *30-minute Weekly CEO Power Hour*—the exact system she uses (and teaches clients) to 10X productivity, eliminate wasted time, and achieve 1 week’s work in 1 day. 💡 Golden Takeaways: ✅ The Big 3 Rule: Focus on 3 weekly goal…
…
  continue reading
1
EP 201 - How to Lead Your First Team: 5 Principles Every Business Owner Must Know
28:59
28:59
 
Play later
 
Play later
 
Lists
 
Like
 
Liked
28:59Send us a text Are you transitioning from solopreneur to a small business owner with a team? This episode is your practical guide to effective leadership, whether you're hiring your first virtual assistant, building a small team of contractors, or hiring a few full-time employees. 🎯 Perfect for you if: You're about to hire your first team member Yo…
…
  continue reading