Best Machine Learning In Audit Podcasts (2025)

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AGI - From Buzzword to Scorecard - ChatGPT-5 Hits 58% 41:55

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1d ago41:55

41:55

In this episode of Everyday AI Made Simple, we dive into one of the hottest and most misunderstood topics in tech — Artificial General Intelligence (AGI) — and explore the new framework that claims to finally measure it. Join us as we unpack Dan Hendricks’ “AGI Scorecard”, a groundbreaking approach that evaluates AI systems like GPT-4 and GPT-5 aga…

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Episode 8: Your Competitors Entities 12:03

1d ago12:03

12:03

Send us a text Every rival looks unbeatable until you see what Google actually sees: the network of entities that frames their authority. We pull back the curtain on a simple, repeatable method to map competitor concepts, spot gaps, and build content hubs that earn durable rankings. We start by recapping the four-pillar entity audit that anchors yo…

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189: Your Podcast as a CEO Move, Not Just a Marketing Task 13:39

2d ago13:39

13:39

How do CEOs create impact with their podcast? In today’s episode, I’m sharing how you can use your podcast as a CEO-level visionary tool instead of just another marketing task. I’m diving into the mindset shift that CEOs use to create opportunity from their podcast and step into the thought-leader role. Today's episode is brought to you by Mic Chec…

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#742: Amazon Quick Suite, AWS MCP, and lots more! 30:35

3d ago30:35

30:35

Stay up-to-date, with almost 60 new updates this week!!By Amazon Web Services

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Entities Part 7 : The Audit - Identifying Your Core Entities 14:22

3d ago14:22

14:22

Send us a text Search engines understand the world through entities, not just keywords, and that changes how we plan, write, and structure content. We take the entity conversation out of theory and into practice by building a simple, durable audit you can complete today. The result is a living blueprint that gives your brand a clear centre of gravi…

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The Immediate AI Audit: Agentic Shopping, Bank Job Cuts & NY’s Ban 32:18

4d ago32:18

32:18

AI is no longer “someday”—it’s here, rewiring daily life. In this episode, we break down what’s happening right now: Walmart’s “agentic commerce” vision with instant checkout inside chat, Spotify’s AI DJ going text-first in 60+ markets, Wall Street’s structural hiring slowdown in favor of AI (even after record profits), and New York’s first-in-the-…

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Entities Part 6 : Fighting AI Fiction: Grounding Your Brand in Reality 13:05

6d ago13:05

13:05

Send us a text Tired of confident AI answers that crumble under scrutiny? We pull back the curtain on why large language models hallucinate—and how to stop the damage by turning your website into a source AIs can safely cite. Instead of treating models like fact vaults, we treat them like brilliant writers who need trustworthy notes. That shift unl…

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Bypassing the Popularity Bias 34:33

8d ago34:33

34:33

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How IBM Used AI to Cut 40% of HR Operating Costs and Reinvest in the Company 53:08

8d ago53:08

53:08

As Head of IBM Consulting, Mohamad Ali led one of the most ambitious enterprise AI transformations to date. By making IBM its own “Client Zero,” his team tested every AI solution internally before bringing it to market. The effort began with massive hackathons involving 150,000 employees, turning curiosity into capability and belief at scale. Moham…

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Entities Part 5: How ChatGPT Really Thinks About Your Brand 13:49

8d ago13:49

13:49

Send us a text Forget neat rows of facts—your brand lives inside AI as a point on a vast map of meaning. We unpack how large language models like ChatGPT convert words into vectors, arrange them in a multi‑dimensional latent space, and “reason” by navigating probabilistic paths rather than retrieving certified entries from a knowledge graph. That s…

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188: The Hidden ROI of Podcasting 14:10

9d ago14:10

14:10

The best ROIs from podcasts aren’t just in the download numbers. In today’s episode, I’m sharing four hidden returns that podcast hosts often overlook. Whether you book a speaking gig, a new client, or even just build brand authority - there is a lot more that podcasts have to offer. Today's episode is brought to you by Mic Check Society, our commu…

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#741: Modernizing Edge Infrastructure: Booking.com's Journey with AWS CloudFront and Lambda@Edge 1:03:45

10d ago1:03:45

1:03:45

In this episode of the AWS Podcast, host Jillian Forde discusses the migration journey of Booking.com to AWS with Ali and Sarah. They explore the challenges faced by Booking.com , the benefits of using CloudFront and Lambda at Edge, and the importance of observability and cost optimization. The conversation also delves into chaos engineering practi…

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Entities Part 4 : Beyond 10 Blue Links 10:09

10d ago10:09

10:09

Send us a text The search results page is no longer a tidy list of links—it’s a dynamic canvas where knowledge panels, rich snippets, featured snippets, and AI Overviews signal who Google trusts. We dig into how entities underpin every one of these features and why your real goal isn’t just ranking higher, but earning eligibility across the SERP. B…

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Entities Part 3 : The Knowledge Graph 10:59

13d ago10:59

10:59

Send us a text Most brands still try to “tell” Google who they are. We show how Google actually decides: by stitching together a ledger of facts from your site, LinkedIn, Wikipedia, news articles, and structured data—then trusting only what aligns. This is the Knowledge Graph at work, and it’s quietly steering whether you earn a knowledge panel, si…

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Sustainable Recommender Systems for Tourism 38:02

14d ago38:02

38:02

In this episode, we speak with Ashmi Banerjee, a doctoral candidate at the Technical University of Munich, about her pioneering research on AI-powered recommender systems in tourism. Ashmi illuminates how these systems can address exposure bias while promoting more sustainable tourism practices through innovative approaches to data acquisition and …

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Teaser: Podcast Planning Challenge - Day 3 [Launch a Podcast] 3:14

14d ago3:14

3:14

It's the final day of the Podcast Planning Challenge! Today’s bonus episode is here to highlight what's happening on day three of the challenge—where we’re focusing on scripting and writing podcast content, including your intro, outro, and trailer. I’ll be guiding you through ideas in today’s prompt, how to structure each, and what to make sure you…

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Teaser: Podcast Planning Challenge - Day 2 [Launch a Podcast] 2:45

15d ago2:45

2:45

It's day two of the Podcast Planning Challenge! Today’s bonus episode is here to highlight what's happening on day two of the challenge—where we’re focusing on the podcast content, including your selecting from the primary categories offered on podcast players, checking out music options, and brainstorming content topics! Sign Up for the Challenge:…

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Entities Part 2 : How Machines Learn To Read 11:59

15d ago11:59

11:59

By Edd Dawson

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Teaser: Podcast Planning Challenge - Day 1 [Launch a Podcast] 2:46

16d ago2:46

2:46

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#740: AWS News: EC2 Instance Attestation, S3 Conditional Deletes, and more! 31:46

17d ago31:46

31:46

Simon and Jillian keep you up to date with over 70 new releases and capabilities!By Amazon Web Services

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Entities Part 1 : Things not Strings 12:22

17d ago12:22

12:22

Send us a text Most of us were trained to think in keywords—count them, match them, stuff them. But Google no longer sees the web as a bag of words; it reads the world as a network of entities, relationships, and intent. We unpack the “things, not strings” shift and explore how Hummingbird, BERT, and advances in NLP turned SEO from phrase-matching …

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Best of : Engineering as Marketing 11:30

20d ago11:30

11:30

Send us a text Tired of churning out endless blog posts that barely move the needle? There's a powerful alternative that smart brands are using to generate leads, backlinks, and unmatched brand authority. In this eye-opening episode, I dive deep into "engineering as marketing" – the strategy of creating free, useful tools that attract and convert y…

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How Do You Strategize in the AI Era? – with Martin Reeves, Head of BCG’s Think Tank 1:06:01

22d ago1:06:01

1:06:01

Martin Reeves has spent decades advising CEOs on how to think about strategy. As head of BCG’s Henderson Institute, he has built a career challenging leaders to balance efficiency with imagination and to prepare for the next disruptive shift. In this conversation, Martin tells Henrik and Jeremy why AI alone will not give companies an edge and might…

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Best of : Search Intent 17:35

22d ago17:35

17:35

Send us a text Ever wondered why some websites rank well but fail to convert visitors? The missing piece is likely search intent—understanding not just what people search for, but why they're searching in the first place. Search intent is the compass that guides effective SEO and content strategy. In this classic episode from the SEO Is Not That Ha…

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187: Why You Should Consider Launching a Podcast for Your Business 9:26

23d ago9:26

9:26

Want to position yourself as the go-to expert in your industry, build unshakeable trust, and attract next-level opportunities? Podcasting can do all of that—and more. I'm Haylee Gaffin, founder of Gaffin Creative, a podcast production agency focused on helping business owners like you strategically grow your brand through podcasting. Since 2017, I’…

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#739: Applying Multi-region Strategies on AWS 41:18

24d ago41:18

41:18

Amazon Application Recovery Controller (ARC) Region Switch - https://docs.aws.amazon.com/r53recovery/latest/dg/region-switch.htmlBy Amazon Web Services

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Best of - The story of Broadband.co.uk 22:36

24d ago22:36

22:36

Send us a text Success stories in digital business rarely follow a straight line, and the 18-year journey of Broadband.co.uk perfectly illustrates the rollercoaster ride of building a sustainable online business. What began almost accidentally in 2004, when the term "broadband" suddenly became associated with home internet service, evolved into one…

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The Speed of Satisfaction: Mastering Time to Value 11:37

27d ago11:37

11:37

Send us a text The deceptively simple concept of Time to Value might be the most overlooked factor in your SEO strategy. In this eye-opening episode, I break down why the speed at which users experience the core benefit of your website directly impacts your search rankings. Time to Value (TTV) is that magical moment when a visitor says, "Ah, I get …

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Google Search Console data looking odd? Here's why.. 16:32

29d ago16:32

16:32

Send us a text A major shift has occurred in how Google Search Console reports your website's performance data, and it all stems from a quiet technical change few noticed. Google has removed the "num=100" parameter from search results—a seemingly minor adjustment with far-reaching consequences for SEO professionals and website owners alike. This pa…

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186: Advice for Podcasters—Ask Me Anything for Podcast Hosts 20:47

30d ago20:47

20:47

Have you ever wondered what’s really going on behind the scenes of podcasting, especially on this show? From the tech and the strategy to the quirks and even my favorite guilty pleasure shows, I'm sharing a no‑filter Ask Me Anything episode! Listen in to hear how my top coffee order changes with the season, what theme song I wish my podcast could h…

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Interpretable Real Estate Recommendations 32:57

1M ago32:57

32:57

In this episode of Data Skeptic's Recommender Systems series, host Kyle Polich interviews Dr. Kunal Mukherjee, a postdoctoral research associate at Virginia Tech, about the paper "Z-REx: Human-Interpretable GNN Explanations for Real Estate Recommendations" The discussion explores how the post-COVID real estate landscape has created a need for bette…

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#738: AWS News: Global Cross-Region Inference, Aurora Limitless and lots more. 25:01

1M ago25:01

25:01

Simon and Jillian keep you up to date with all the latest releases and capabilities!By Amazon Web Services

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The Dowding System: Winning Your Business Battle with Data 14:27

1M ago14:27

14:27

Send us a text Have you ever found yourself drowning in a sea of marketing data, unsure which metrics actually matter? The solution might come from an unexpected source—a smoke-filled room beneath London during the Battle of Britain. In this fascinating episode, I draw surprising parallels between the RAF's revolutionary Dowding System—which helped…

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Best of : There are no quick fixes in SEO 9:11

1M ago9:11

9:11

Send us a text Looking for the magic SEO shortcut that will skyrocket your rankings overnight? You won't find it here—or anywhere else legitimate. In this candid episode, I pull back the curtain on one of the most persistent myths in digital marketing: the idea that quick fixes can deliver sustainable SEO results. Drawing from over two decades of e…

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Best of : Study shows slow sites don't just affect Google 10:25

1M ago10:25

10:25

Send us a text Ever wondered if your website's loading speed really matters that much? The Financial Times conducted a bold experiment that answers this question with hard data—and the results should make every website owner pay attention. In this episode, I dive into FT.com's fascinating study where they deliberately slowed down their website for …

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Bonus: Podcasting in Stars Hollow—If Gilmore Girls Characters Had Podcasts 18:04

1M ago18:04

18:04

What if Rory Gilmore had a podcast? Or Lorelai? Or even Taylor Doose? We’re diving deep into the whimsical world of Gilmore Girls and imagining what podcasts each beloved character would host—and how they’d actually monetize them. This episode is pure autumn nostalgia mixed with practical podcasting inspiration for creatives, entrepreneurs, and any…

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The AI Playbook Every Leader Needs: A Chat With Adam Brotman & Andy Sack 1:04:59

1M ago1:04:59

1:04:59

Adam Brotman and Andy Sack sit down with Henrik and Jeremy to unpack their book AI First and the framework they have developed for leaders. They argue that AI is not just another technology wave but a leadership reset that demands new playbooks, new structures and new ways of thinking. They explain why AI should be seen as an augmentation of human …

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#737: Accelerate your GenAI innovation journey on AWS with Innovation Sandbox solution 31:50

1M ago31:50

31:50

In this episode, we will dive deep into Innovation Sandbox on AWS, a new AWS solution offering that transforms the management of temporary sandbox environments, by offering a ready-made solution that enables customers to reduce sandbox setup time from weeks to hours while automating spend controls, security policies, and usage monitoring. Learn how…

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Best of : Intent Shift vs Question Shift 12:08

1M ago12:08

12:08

Send us a text Search behavior is constantly evolving, and understanding those shifts is crucial for effective SEO. This episode dives into the fascinating distinction between "intent shift" and "question shift" – two concepts that significantly impact how we should approach content creation. The traditional view of intent shift focuses on how the …

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Best of : Own Your Branded Search 13:01

1M ago13:01

13:01

Send us a text Are affiliate websites stealing your hard-earned customers by ranking for your brand name plus "coupon code" searches? This eye-opening episode reveals a critical blind spot in many brands' SEO strategies. Drawing inspiration from SEO veteran Carl Hendy's expertise, Edd Dawson explains why controlling your branded search experience i…

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Best of : When is a zero volume keyword NOT a zero volume keyword? 9:55

1M ago9:55

9:55

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could hel…

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185: 5 Things I Would Do If I Was Launching My Podcast Today 14:45

1M ago14:45

14:45

If you could go back in time and restart your podcast, what would you do differently? It’s a question I get a lot. In today’s episode, I’m sharing the five things that I would do if I was starting my podcast today, that I didn’t do back then. Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to tak…

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Why Am I Seeing This? 49:36

1M ago49:36

49:36

In this episode of Data Skeptic, we explore the challenges of studying social media recommender systems when exposure data isn't accessible. Our guests Sabrina Guidotti, Gregor Donabauer, and Dimitri Ognibene introduce their innovative "recommender neutral user model" for inferring the influence of opaque algorithms.…

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#736: AWS News: New Amazon Bedrock APIs, New EC2 Instance Types and Lots More. 22:44

2M ago22:44

22:44

Simon takes you through a big list of cool new things - something for everyone.By Amazon Web Services

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The Ranking Method That Prefers Being #5 Over #1 10:24

2M ago10:24

10:24

Send us a text The future of search has arrived, and it's not quite what many SEO professionals expected. In this eye-opening episode, we dive into a groundbreaking discovery about how AI search systems like ChatGPT determine which sources to trust and cite in their responses. A clever investigation has revealed that ChatGPT uses a method called Re…

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The Payout Mafia - book review 11:32

2M ago11:32

11:32

Send us a text What happens when a 20-year veteran of SEO and affiliate marketing picks up a fresh perspective? Unexpected revenue discoveries, that's what. In this episode, I share my honest review of "The Payout Mafia" by Neil C and James Dooley—a collection of insights from fifteen successful affiliate marketers. While I'm not typically drawn to…

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Finally, Some Data on AI vs Traditional Search 14:46

2M ago14:46

14:46

Send us a text Link to Sparktoro report: https://sparktoro.com/blog/new-research-20-of-americans-use-ai-tools-10x-month-but-growth-is-slowing-and-traditional-search-hasnt-dipped/ A digital revolution or much ado about nothing? The AI versus search debate has dominated SEO conversations lately, with doomsayers predicting the end of traditional searc…

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184: Stop Distracting Your Listeners: The Podcast Clean-Up Guide 21:08

2M ago21:08

21:08

Are you giving your podcast a polished edit? In today’s episode, I’m sharing why podcast editing matters for your listener experience. Plus, I’m diving into all of the little details that the Gaffin Creative team looks for to potentially edit out of our clients’ episodes. Today's episode is brought to you by Mic Check Society, our community for pod…

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How Entrepreneurs Can Compete in the Age of AI: Henrik Werdelin & Nicholas Thorne on Their New Book Me, My Customer and AI 49:33

2M ago49:33

49:33

In a shift from the usual format, Henrik Werdelin steps into the guest seat—alongside Nicholas Thorne—for a live conversation with Jeremy Utley about their new book Me, My Customer, and AI. They explore what it takes for entrepreneurs to compete in the age of AI — from redefining resourcefulness to thinking like founders, even inside a job. The dis…

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#735: The Frugal Architect w/ Werner Vogels: Zillow's Chief Architect on why cheap ≠ frugal 41:47

2M ago41:47

41:47

Frugality wasn't something Craig Link learned on the job, it was passed down from his father, who would calculate the cost-benefit of driving for cheaper gas and meticulously track every tank's miles per gallon in a worn notebook tucked into the glove box. He would also pack sandwiches, toss them in a cooler, and store them in the back seat. These …